{"id":1050,"date":"2024-09-23T03:40:54","date_gmt":"2024-09-22T19:40:54","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1050"},"modified":"2024-09-23T03:42:33","modified_gmt":"2024-09-22T19:42:33","slug":"%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b0%86%e5%a6%82%e4%bd%95%e6%94%b9%e5%8f%98%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e6%9c%aa%e6%9d%a5","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1050","title":{"rendered":"\u4eba\u5de5\u667a\u80fd\u5c06\u5982\u4f55\u6539\u53d8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u672a\u6765"},"content":{"rendered":"

<\/h1>\n

AI \u5c06\u5f7b\u5e95\u6539\u53d8\u6211\u4eec\u6240\u719f\u77e5\u7684 SEO\u3002\u4ece\u4f18\u5316\u5230\u94fe\u63a5\u5efa\u8bbe\uff0c\u5b83\u5c06\u663e\u8457\u5f71\u54cd SEO \u7684\u5404\u4e2a\u65b9\u9762\u3002<\/span><\/h2>\n
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\"\u5f90\u7231\"<\/figure>\n<\/div>\n

\u968f\u7740\u4eba\u5de5\u667a\u80fd (AI) \u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e5f\u5fc5\u987b\u9002\u5e94\u3002\u4eba\u5de5\u667a\u80fd\u5df2\u7ecf\u80fd\u591f\u4ee5\u4eba\u7c7b\u65e0\u6cd5\u4f01\u53ca\u7684\u901f\u5ea6\u5206\u6790\u6570\u636e\uff0c\u56e0\u6b64\u5b83\u5f00\u59cb\u4e3b\u5bfc SEO \u7b56\u7565\u53ea\u662f\u65f6\u95f4\u95ee\u9898\u3002<\/span><\/p>\n

SEO \u884c\u4e1a\u603b\u662f\u5904\u4e8e\u4e0d\u65ad\u53d8\u5316\u7684\u72b6\u6001\u3002\u8c37\u6b4c\u4e0d\u65ad\u6539\u53d8\u5176\u7b97\u6cd5\uff0c\u65b0\u6280\u672f\u4e5f\u5c42\u51fa\u4e0d\u7a77\u3002\u81ea\u4ece\u8c37\u6b4c\u4e8e 2015 \u5e74\u5ba3\u5e03\u5c06\u4f7f\u7528\u4eba\u5de5\u667a\u80fd (AI) \u7cfb\u7edf RankBrain \u6765\u5e2e\u52a9\u5904\u7406\u641c\u7d22\u7ed3\u679c\u4ee5\u6765\uff0cSEO \u793e\u533a\u4e00\u76f4\u5728\u8ba8\u8bba AI \u5c06\u5bf9\u884c\u4e1a\u4ea7\u751f\u7684\u5f71\u54cd\u3002<\/span><\/p>\n

RankBrain \u5e76\u4e0d\u662f Google \u4f7f\u7528\u7684\u552f\u4e00 AI \u7cfb\u7edf\u30022017 \u5e74\uff0c\u4ed6\u4eec\u5ba3\u5e03\u4e5f\u5728\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u6765\u6253\u51fb\u5783\u573e\u90ae\u4ef6\u3002<\/span><\/p>\n

\u81ea\u4ece Google \u641c\u7d22\u8054\u7edc\u5b98 Danny Sullivan \u4e8e 2019 \u5e74\u8bc1\u5b9e<\/span>RankBrain<\/span>\u73b0\u5df2\u7528\u4e8e\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\u4ee5\u6765\uff0c\u4e00\u4e9b\u516c\u53f8\u5df2\u5f00\u59cb\u5c1d\u8bd5\u4f7f\u7528 AI \u548c\u673a\u5668\u5b66\u4e60\uff0c\u4ee5\u671f\u8d70\u5728\u524d\u5217\u3002\u8fd9\u50ac\u751f\u4e86\u5927\u91cf\u57fa\u4e8e AI \u7684 SEO \u5de5\u5177\u3002AI \u5de5\u5177\u5df2\u8bc1\u660e\u5176\u6709\u6548\u6027\u7684\u4e00\u4e9b\u7a81\u51fa\u65b9\u5f0f\u5305\u62ec SEO \u5173\u952e\u5b57\u7814\u7a76\u3001\u5185\u5bb9\u521b\u5efa\u3001\u6d41\u91cf\u548c\u7f51\u7ad9\u589e\u957f\u5206\u6790\u3001\u8bed\u97f3\u641c\u7d22\u548c SEO \u5de5\u4f5c\u6d41\u7a0b\u3002<\/span><\/p>\n

\u8fd9\u4e9b\u5e94\u7528\u5df2\u7ecf\u8868\u660e\uff0cSEO \u7684\u672a\u6765\u5728\u4e8e\u4eba\u5de5\u667a\u80fd\u3002\u95ee\u9898\u4e0d\u5728\u4e8e\u4eba\u5de5\u667a\u80fd\u662f\u5426\u4f1a\u6539\u53d8 SEO\uff0c\u800c\u5728\u4e8e\u5b83\u4f55\u65f6\u4f1a\u53d1\u751f\u3002\u8fc7\u53bb\u4e00\u5e74\uff0c\u5bf9\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684 SEO \u611f\u5174\u8da3\u7684\u516c\u53f8\u6570\u91cf\u5927\u5e45\u589e\u52a0\uff0c\u5e76\u4e14\u5728\u672a\u6765\u51e0\u5e74\u53ea\u4f1a\u589e\u957f\u3002<\/span><\/p>\n

Moz \u521b\u59cb\u4eba Rand Fishkin \u8868\u793a\uff1a\u201c\u6211\u8ba4\u4e3a\uff0c\u6211\u4eec\u5c06\u770b\u5230\u641c\u7d22\u7ed3\u679c\u7ee7\u7eed\u671d\u7740\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u65b9\u5411\u53d1\u5c55\uff0c\u800c\u8fd9\u5c06\u7531\u66f4\u597d\u5730\u5229\u7528\u6570\u636e\u548c\u673a\u5668\u5b66\u4e60\u6a21\u578b\u63a8\u52a8\u3002\u6211\u8fd8\u76f8\u4fe1\uff0c\u6211\u4eec\u5c06\u5f00\u59cb\u770b\u5230 Google \u66f4\u52a0\u91cd\u89c6\u5b9e\u4f53\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5173\u952e\u5b57\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4f1a\u7ee7\u7eed\u5c1d\u8bd5\u66f4\u597d\u5730\u7406\u89e3\u641c\u7d22\u8005\u7684\u610f\u56fe\u3002\u201d<\/span><\/p>\n

\u4ee5\u4e0b\u662f\u4eba\u5de5\u667a\u80fd\u5df2\u7ecf\u5982\u4f55\u6539\u53d8 SEO \u4ee5\u53ca\u6211\u4eec\u53ef\u4ee5\u9884\u671f\u5b83\u5728\u672a\u6765\u5c06\u5982\u4f55\u53d1\u751f\u66f4\u5927\u7684\u53d8\u5316\u3002<\/span><\/p>\n

\u5173\u952e\u8bcd\u548c\u951a\u70b9\u7ba1\u7406<\/span><\/h2>\n

SEO \u5173\u952e\u8bcd\u7814\u7a76\u662f SEO \u6700\u91cd\u8981\u7684\u65b9\u9762\u4e4b\u4e00\u3002\u8fd9\u4e00\u76f4\u662f\u4e00\u9879\u8017\u65f6\u4e14\u7e41\u7410\u7684\u4efb\u52a1\uff0c\u4f46 AI \u5de5\u5177\u4f7f\u5176\u53d8\u5f97\u5bb9\u6613\u5f97\u591a\u3002\u57fa\u4e8e AI \u7684\u5173\u952e\u8bcd\u529f\u80fd\uff08\u5982<\/span>SEO \u4f9b\u5e94\u5546\u7684<\/span>AI \u5206\u6790\uff09\u53ef\u5e2e\u52a9\u5206\u6790\u951a\u6587\u672c\u4f7f\u7528\u60c5\u51b5\u3001\u5173\u952e\u8bcd\u53d8\u4f53\u548c\u8bed\u4e49\u5173\u952e\u8bcd\u3002<\/span><\/p>\n

\u5185\u5bb9\u521b\u5efa\u548c\u5206\u6790<\/span><\/h2>\n

\u5728 SEO \u65b9\u9762\uff0c\u5185\u5bb9\u4ecd\u4e3a\u738b\u3002Google \u7684\u7b97\u6cd5\u4f7f\u7528\u81ea\u7136\u8bed\u8a00\u5904\u7406 (NLP) \u6765\u7406\u89e3\u7f51\u9875\u4e0a\u7684\u5185\u5bb9\u5e76\u5c06\u5176\u4e0e\u7528\u6237\u7684\u67e5\u8be2\u8fdb\u884c\u5339\u914d\u3002\u8fd9\u610f\u5473\u7740\u521b\u5efa\u9ad8\u8d28\u91cf\u3001\u76f8\u5173\u7684\u5185\u5bb9\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002<\/span><\/p>\n

\u5c3d\u7ba1\u8c37\u6b4c\u5bf9\u751f\u6210\u5185\u5bb9\u7684\u53cd\u5e94\u5f15\u8d77\u4e86\u6fc0\u70c8\u7684\u4e89\u8bba\uff0c\u4f46\u6211\u4eec\u4ecd\u7136\u770b\u5230\u57fa\u4e8e GPT-3 \u7684\u5de5\u5177\u8d8a\u6765\u8d8a\u591a\u5730\u63a8\u51fa\uff0c\u5e76\u4e14 GPT-4 \u7684\u5f00\u53d1\u4e5f\u5728\u987a\u5229\u8fdb\u884c\u4e2d\u3002<\/span><\/p>\n

\u6d41\u91cf\u548c\u6392\u540d\u589e\u957f\u5206\u6790<\/span><\/h2>\n
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\"\u6d41\u91cf\u548c\u6392\u540d\u589e\u957f\u5206\u6790\"<\/figure>\n<\/div>\n

\u4e86\u89e3\u7f51\u7ad9\u7684\u6392\u540d\u548c\u6d41\u91cf\u589e\u957f\u60c5\u51b5\u5bf9\u4e8e SEO \u81f3\u5173\u91cd\u8981\u3002Google\u00a0<\/span>Analytics<\/span>\u662f\u4e00\u6b3e\u51fa\u8272\u7684\u5de5\u5177\uff0c\u4f46\u89e3\u8bfb\u6570\u636e\u53ef\u80fd\u975e\u5e38\u8017\u65f6\u3002<\/span><\/p>\n

\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u5f00\u53d1\uff0c\u5982 SEO \u4f9b\u5e94\u5546\u7684\u201c\u5929\u7a7a\u4e4b\u773c\u201d\u548c\u201c\u6392\u540d\u5206\u6790\u5668\u201d\uff0c\u53ef\u4ee5\u9884\u6d4b\u5e76\u8b66\u544a\u6392\u540d\u589e\u957f\uff0c\u4ee5\u4fbf\u53ef\u4ee5\u81ea\u52a8\u8bc6\u522b\u95ee\u9898\u5e76\u63d0\u4f9b\u7ea0\u6b63\u63aa\u65bd\u3002<\/span><\/p>\n

SEO \u5de5\u4f5c\u6d41\u7a0b<\/span><\/h2>\n

SEO \u662f\u4e00\u4e2a\u590d\u6742\u7684\u8fc7\u7a0b\uff0c\u5305\u542b\u8bb8\u591a\u6b65\u9aa4\uff0c\u4ece\u5173\u952e\u5b57\u7814\u7a76\u5230\u94fe\u63a5\u6784\u5efa\u518d\u5230\u9875\u9762\u4f18\u5316\u3002\u57fa\u4e8e AI \u7684\u5de5\u5177\u53ef\u5e2e\u52a9\u60a8\u81ea\u52a8\u6267\u884c\u5404\u79cd SEO \u4efb\u52a1\uff0c\u8ba9\u60a8\u4e13\u6ce8\u4e8e\u4e1a\u52a1\u7684\u5176\u4ed6\u65b9\u9762\u3002<\/span><\/p>\n

\u6709\u8da3\u7684\u662f\uff0c\u57fa\u4e8e AI \u7684 SEO \u5de5\u5177\uff08\u7528\u4e8e\u5206\u6790\u6570\u636e\u548c\u5de5\u4f5c\u6d41\u7a0b\uff09\u9c9c\u4e3a\u4eba\u77e5\u3002SEO\u00a0<\/span>Vendor \u7684 CORE AI \u6280\u672f<\/span>\u53ef\u4ee5\u4e3a\u7f3a\u4e4f\u8be5\u6280\u672f\u7684\u673a\u6784\u5f25\u8865 AI \u65b9\u9762\u7684\u5dee\u8ddd\u3002\u00a0<\/span><\/p>\n

SEO Vendor \u7ba1\u7406\u5408\u4f19\u4eba Jim Liu \u8868\u793a\uff1a\u201c\u6211\u4eec\u7684 CORE-AI \u6280\u672f\u80fd\u591f\u66f4\u6709\u6548\u5730\u5206\u6790\u7f51\u7ad9\uff0c\u5373\u4f7f\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u66f4\u65b0\uff0c\u4e5f\u80fd\u5927\u5927\u63d0\u9ad8\u6392\u540d\u7b56\u7565\u7684\u51c6\u786e\u6027\u3002\u6211\u4eec\u4f7f\u7528\u7684\u4eba\u5de5\u795e\u7ecf\u7f51\u7edc\u53ef\u4ee5\u4ece 100 \u591a\u4e2a\u56e0\u7d20\u4e2d\u5b66\u4e60\uff0c\u4ee5\u786e\u5b9a\u6d3b\u52a8\u7684\u6b63\u786e\u65b9\u5411\u3002\u201d\u00a0<\/span><\/p>\n

\u663e\u7136\uff0cSEO \u884c\u4e1a\u5728\u5e94\u7528\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u65b9\u9762\u8d8a\u6765\u8d8a\u5927\u80c6\u3002\u672a\u6765\u51e0\u5e74\u5bf9\u4e8e\u786e\u5b9a\u8fd9\u4e9b\u5de5\u5177\u5728\u5e2e\u52a9\u516c\u53f8\u5728 SERP \u4e0a\u6392\u540d\u66f4\u9ad8\u65b9\u9762\u6709\u591a\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u6b63\u786e\u5e94\u7528\u4eba\u5de5\u667a\u80fd\u5de5\u5177\uff0cSEO \u7684\u672a\u6765\u786e\u5b9e\u975e\u5e38\u5149\u660e\u3002<\/span><\/p>\n

Crazy Egg \u548c Hello Bar \u7684\u521b\u59cb\u4eba Neil Patel \u8868\u793a\uff1a\u201cSEO \u7684\u672a\u6765\u5c06\u53d7\u5230\u4e24\u4e2a\u5173\u952e\u56e0\u7d20\u7684\u91cd\u5927\u5f71\u54cd\uff1a\u79fb\u52a8\u641c\u7d22\u7684\u6301\u7eed\u5d1b\u8d77\uff0c\u4ee5\u53ca\u4eba\u5de5\u667a\u80fd\u5728\u641c\u7d22\u884c\u4e1a\u7684\u65e5\u76ca\u5e94\u7528\u3002\u201d<\/span><\/p>\n

\u7531\u4e8e\u8bb8\u591a\u516c\u53f8\u90fd\u5728\u81f4\u529b\u4e8e AI \u4f18\u5148\u9879\u76ee\uff0c\u56e0\u6b64\u5f88\u96be\u51c6\u786e\u9884\u6d4b AI \u672a\u6765\u5c06\u5982\u4f55\u6539\u53d8 SEO\u3002\u4f46\u4ee5\u4e0b\u662f\u672a\u6765\u51e0\u5e74\u6211\u4eec\u53ef\u4ee5\u671f\u5f85 AI \u7684\u4e00\u4e9b\u53d1\u5c55\uff1a<\/span><\/p>\n

\u9884\u6d4b\u6392\u540d\u00a0<\/span><\/h2>\n

\u7f51\u7ad9\u6392\u540d\u53d7\u591a\u79cd\u56e0\u7d20\u5f71\u54cd\uff0c\u5305\u62ec\u53cd\u5411\u94fe\u63a5\u3001\u793e\u4ea4\u4fe1\u53f7\u548c\u9875\u9762\u4f18\u5316\u3002\u53d8\u91cf\u592a\u591a\uff0c\u5f88\u96be\u786e\u5b9a\u54ea\u4e9b\u64cd\u4f5c\u5bf9\u6392\u540d\u5f71\u54cd\u6700\u5927\u3002\u00a0<\/span><\/p>\n

AI \u53ef\u4ee5\u5206\u6790\u6240\u6709\u8fd9\u4e9b\u56e0\u7d20\uff0c\u5e76\u9884\u6d4b\u6bcf\u4e2a\u56e0\u7d20\u5c06\u5982\u4f55\u5f71\u54cd\u60a8\u7684\u6392\u540d\u3002\u7136\u540e\uff0c\u8fd9\u4e9b\u4fe1\u606f\u53ef\u7528\u4e8e\u5236\u5b9a\u6709\u6548\u7684 SEO \u7b56\u7565\uff0c\u4ece\u800c\u66f4\u6709\u53ef\u80fd\u83b7\u5f97\u6700\u9ad8\u6392\u540d\u3002<\/span><\/p>\n

\u867d\u7136SEO Vendor \u7684 CORE AI\u7b49<\/span>\u5e73\u53f0<\/span>\u00a0\u5177\u5907\u8fd9\u79cd\u80fd\u529b\uff0c\u4f46\u9884\u8ba1\u5176\u4ed6\u516c\u53f8\u4e5f\u5c06\u5728\u672a\u6765\u51e0\u5e74\u5f00\u53d1\u65b0\u7684\u9884\u6d4b\u80fd\u529b\u3002<\/span><\/p>\n

\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u5206\u6790<\/span><\/h2>\n

Google \u7684\u7b97\u6cd5\u4e0d\u65ad\u53d8\u5316\uff0c\u5f88\u96be\u8ddf\u4e0a\u6700\u65b0\u66f4\u65b0\u3002\u8fd9\u901a\u5e38\u9700\u8981\u5b9a\u671f\u8fdb\u884c\u7f51\u7ad9\u5ba1\u6838\uff0c\u8fd9\u53ef\u80fd\u975e\u5e38\u8017\u65f6\u3002\u00a0<\/span><\/p>\n

\u6b64\u5916\uff0c\u5982\u679c\u60a8\u5bf9\u7f51\u7ad9\u505a\u51fa\u7684\u66f4\u6539\u4e0d\u7b26\u5408 Google \u7684\u8981\u6c42\uff0c\u60a8\u53ef\u80fd\u4f1a\u53d7\u5230\u60e9\u7f5a\uff0c\u751a\u81f3\u88ab\u5217\u5165\u9ed1\u540d\u5355\u3002\u8fd9\u4f1a\u5bf9\u60a8\u7684\u6d41\u91cf\u548c\u6536\u5165\u9020\u6210\u6bc1\u706d\u6027\u7684\u5f71\u54cd\u3002<\/span><\/p>\n

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\u66f4\u597d\u5730\u63a7\u5236 SERP \u6392\u540d\u00a0<\/span><\/h2>\n
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\u6301\u7eed\u7a33\u5b9a\u7684\u6392\u540d<\/span><\/h2>\n

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\u63a7\u5236SEO\u7126\u70b9<\/span><\/h2>\n

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