{"id":1054,"date":"2024-09-23T16:01:06","date_gmt":"2024-09-23T08:01:06","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1054"},"modified":"2024-09-23T16:10:50","modified_gmt":"2024-09-23T08:10:50","slug":"%e6%90%9c%e7%b4%a2%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e4%b8%80%e8%87%b4%e8%ae%a4%e4%b8%ba%ef%bc%9a%e8%87%aa%e5%8a%a8%e5%8c%96%e6%98%afppc%e4%b8%ad%e6%9c%80%e4%b8%8d%e5%8f%97%e6%ac%a2%e8%bf%8e","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1054","title":{"rendered":"\u641c\u7d22\u8425\u9500\u4eba\u5458\u4e00\u81f4\u8ba4\u4e3a\uff1a\u81ea\u52a8\u5316\u662fPPC\u4e2d\u6700\u4e0d\u53d7\u6b22\u8fce\u7684\u90e8\u5206"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u6211\u4eec\u95ee\uff0c\u60a8\u56de\u7b54\u3002\u81ea\u52a8\u5316\u548c\u7f3a\u4e4f\u900f\u660e\u5ea6\u662f\u9996\u8981\u95ee\u9898\u3002\u652f\u6301\u548c\u5ba2\u6237\u7d27\u968f\u5176\u540e\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u4e0d\u7ba1\u4f60\u559c\u6b22\u8fd8\u662f\u8ba8\u538c\uff0cPPC \u90fd\u662f\u6570\u5b57\u8425\u9500\u7684\u4e00\u90e8\u5206\uff0c\u800c\u4e14\u4e0d\u4f1a\u5f88\u5feb\u6d88\u5931\u3002\u6211\u4ece\u4e8b PPC \u5de5\u4f5c\u5df2\u7ecf 10 \u591a\u5e74\u4e86\uff0c\u89c1\u8bc6\u8fc7\u6240\u6709 PPC\u3002ETA\u3001RSA\u3001\u6bcf\u6b21\u63a5\u89e6\u8d39\u7528\uff1f\uff08\u8bf4\u8bf4\u4f60\uff0c\u82f9\u679c\uff09\u3001\u5e7f\u6cdb\u5339\u914d\u4fee\u9970\u7b26\uff08RIP\uff09\u548c\u5f52\u56e0\u53ea\u662f\u6700\u8fd1\u53d8\u5316\u4e2d\u7684\u4e00\u5c0f\u90e8\u5206\u3002<\/span><\/p>\n<p><span>\u672c\u6708\u521d\uff0c\u6211\u4eec\u95ee\u8fc7\u60a8\u201c\u60a8\u6700\u4e0d\u559c\u6b22 PPC \u7684\u54ea\u4e2a\u90e8\u5206\uff1f\u201d<\/span><\/p>\n<p><span>\u6211\u4eec\u6536\u5230\u4e86\u5927\u91cf\u7684\u56de\u590d\uff0c\u4ece Google \u652f\u6301\u5230\u4ee3\u7406\u673a\u6784\uff08\u65e0\u610f\u5192\u72af\uff09\uff0c\u518d\u5230\u62b1\u6709\u4e0d\u5207\u5b9e\u9645\u671f\u671b\u7684\u5ba2\u6237\u3002\u4f46\u6709\u4e00\u4e2a\u7b54\u6848\u8131\u9896\u800c\u51fa\uff1a<\/span><strong><span>Google \u81ea\u52a8\u5316<\/span><\/strong><span>\u3002<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u5f00\u59cb\u5427\u3002<\/span><\/p>\n<p><span>\u81ea\u52a8\u5316\u53ef\u80fd\u662f\u4f60\u6700\u597d\u7684\u670b\u53cb\uff0c\u4e5f\u53ef\u80fd\u662f\u5669\u68a6\u3002\u6700\u8fd1\uff0c\u5f88\u591a\u8425\u9500\u4eba\u5458\u90fd\u5728\u601d\u8003\u5982\u4f55\u5728\u673a\u5668\u5b66\u4e60\u548c\u624b\u52a8\u7ba1\u7406\u4e4b\u95f4\u627e\u5230\u5e73\u8861\u3002\uff08\u4f60\u6709\u6ca1\u6709\u542c\u8fc7 Brad Geddes\u5728SMX\u00a0Advanced\u7b2c\u4e8c\u5929\u7684<\/span><span>\u4e3b\u9898\u6f14\u8bb2<\/span><span>\uff1f\uff09<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u4f60\u6240\u8bf4\u7684\u5185\u5bb9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8c37\u6b4c\u5411\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u8fc8\u8fdb\u7684\u4e3e\u52a8\u6700\u7ec8\u5c06\u5265\u593a\u5e7f\u544a\u5546\u7684\u51b3\u7b56\u6743\u548c\u63a7\u5236\u6743\u3002\u867d\u7136\u5bf9\u4e00\u4e9b\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u91c7\u7528\u66f4\u591a\u7684\u81ea\u52a8\u5316\u53ef\u80fd\u662f\u6709\u610f\u4e49\u7684\uff0c\u4f46\u5bf9\u4e8e\u5176\u4ed6\u6709\u610f\u613f\u3001\u77e5\u8bc6\u548c\u8d44\u6e90\u7684\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u7ee7\u7eed\u624b\u52a8\u7f16\u6392\u548c\u5e72\u9884\u8d26\u6237\u662f\u6709\u5145\u5206\u7406\u7531\u7684\u3002\u6211\u4eec\u8fdb\u884c\u7684\u7814\u7a76\u5df2\u7ecf\u8868\u660e\uff0c\u5339\u914d\u7c7b\u578b\u66f4\u65b0\u548c\u5f15\u5165 RSA \u7684\u7ed3\u679c\u5e76\u4e0d\u7406\u60f3\u3002\u8c37\u6b4c\u7684\u8fd9\u4e9b\u4e3e\u63aa\u786e\u5b9e\u8ba9\u4eba\u611f\u89c9\u50cf\u662f\u5728\u63a8\u52a8\u4ed6\u4eec\u589e\u52a0\u5e7f\u544a\u5546\u652f\u51fa\u7684\u8bae\u7a0b\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u81ea\u52a8\u5316\u4e0d\u65ad\u5265\u593a\u6211\u4eec\u5bf9\u6240\u505a\u4e8b\u60c5\u7684\u63a7\u5236\u6743\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4e00\u5207\u90fd\u53d8\u5f97\u66f4\u52a0\u81ea\u52a8\u5316\uff0c\u76ee\u6807\u5b9a\u4f4d\u66f4\u52a0\u5e7f\u6cdb\uff0c\u6570\u636e\u6d1e\u5bdf\u529b\u8d8a\u6765\u8d8a\u4f4e\uff0c\u5bf9\u8425\u9500\u6d3b\u52a8\u7684\u6574\u4f53\u63a7\u5236\u4e5f\u8d8a\u6765\u8d8a\u5c11\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u591a\u5e74\u6765\uff0c\u5bf9\u5b9a\u4f4d\u7684\u63a7\u5236\u9010\u6e10\u4e27\u5931\u3002\u641c\u7d22\u5f15\u64ce\u5f15\u5165\u7684\u53d8\u5316\u663e\u7136\u4f1a\u635f\u5bb3\u6027\u80fd\uff0c\u4f46\u5374\u4ee5\u201c\u5347\u7ea7\u201d\u7684\u5f62\u5f0f\u5356\u7ed9\u5e7f\u544a\u5546\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u901a\u8fc7\u667a\u80fd\u51fa\u4ef7\u3001\u52a8\u6001\u5e7f\u544a\u548c\u7f3a\u4e4f\u62a5\u544a\u5c06\u6240\u6709\u63a7\u5236\u6743\u4ea4\u7ed9\u8c37\u6b4c\uff0c\u540c\u65f6\u4ef7\u683c\u4e5f\u9010\u5e74\u4e0a\u6da8\uff01\u201d<\/span><\/li>\n<li><span>\u201c\u8c37\u6b4c\u5f3a\u8feb\u90a3\u4e9b\u4e0d\u60f3\u8981\u81ea\u52a8\u5316\u7684\u4eba\u63a5\u53d7\u5b83\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u6700\u5927\u7684\u632b\u8d25\u611f\u662f\u901a\u8fc7\u6dfb\u52a0\u81ea\u52a8\u5316\u529f\u80fd\u548c\u6269\u5927\u6211\u4eec\u7684\u76ee\u6807\u8303\u56f4\u800c\u4e0d\u65ad\u9762\u4e34\u5c06\u6027\u80fd\u63a7\u5236\u6743\u4ea4\u7ed9<\/span><span>\u5e73\u53f0\u7684\u538b\u529b\u3002<\/span><\/li>\n<li><span>\u201c\u6211\u76f8\u4fe1\u7b97\u6cd5\u3002\u4f46\u662f\uff0c\u6211\u4eec\u5e94\u8be5\u4f7f\u7528\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u3001\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\u548c\u673a\u5668\u4eba\u7f16\u5199\u7684\u5e7f\u544a\u6587\u6848\u6765\u542f\u52a8\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u5e76\u76f8\u4fe1\u5b83\u4f1a\u8d77\u4f5c\u7528\uff0c\u8fd9\u79cd\u60f3\u6cd5\u662f\u611a\u8822\u7684\uff0c\u800c\u4e14\u5373\u4f7f\u57fa\u4e8e\u6211\u4eec\u83b7\u5f97\u7684\u6709\u9650\u6570\u91cf\u7684\u641c\u7d22\u8bcd\u6570\u636e\uff0c\u8fd9\u79cd\u60f3\u6cd5\u4e5f\u660e\u663e\u662f\u9519\u8bef\u7684\u3002\u8fd9\u4f7f\u5f97\u6211\u4eec\u5f88\u96be\u76f8\u4fe1\u8c37\u6b4c\u53d1\u5e03\u7684\u4efb\u4f55\u4e1c\u897f\uff0c\u5c24\u5176\u662f\u5f88\u96be\u76f8\u4fe1\u90a3\u4e9b\u663e\u7136\u6839\u636e\u81ea\u52a8\u5316\u529f\u80fd\u7684\u63a5\u53d7\u7387\u800c\u83b7\u5f97\u5956\u52b1\u7684\u9500\u552e\u4ee3\u8868\u3002\u6211\u4eec\u7684\u5de5\u4f5c\u662f\u5411\u7cfb\u7edf\u63d0\u4f9b\u6570\u636e\uff0c\u786e\u4fdd\u5b83\u662f\u6b63\u786e\u7684\u6570\u636e\uff0c\u7136\u540e\u8ba9\u7b97\u6cd5\u6839\u636e\u6211\u4eec\u8ba4\u4e3a\u5bf9\u6211\u4eec\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u6765\u53d1\u73b0\u6211\u4eec\u770b\u4e0d\u5230\u7684\u989d\u5916\u4ef7\u503c\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u81ea\u52a8\u51fa\u4ef7\u8981\u4e48\u5168\u6709\u8981\u4e48\u5168\u65e0\u2014\u2014\u6211\u60f3\u5173\u95ed\u67d0\u4e9b\u5b9a\u4f4d\u5e76\u540c\u65f6\u4f7f\u7528\u81ea\u52a8\u51fa\u4ef7\u3002\u4f46\u6211\u505a\u4e0d\u5230\uff0c\u800c\u4e14 SA360 \u8fd8\u6ca1\u6709\u4e86\u89e3\u6211\u7684\u5e10\u6237\u4e2d\u5b9a\u4f4d\u9009\u9879\u4f55\u65f6\u771f\u6b63\u8868\u73b0\u4e0d\u4f73\u3002\u6211\u77e5\u9053\u90a3\u662f\u4ec0\u4e48\u65f6\u5019\uff0c\u6211\u5e94\u8be5\u80fd\u591f\u5173\u95ed\u8bbe\u5907\u6216\u9009\u62e9\u65f6\u6bb5\/DOW \u5b9a\u4f4d\u5e76\u8ba9\u5b83\u4ece\u90a3\u91cc\u5f00\u59cb\u5de5\u4f5c\uff0c\u800c\u4e0d\u5fc5\u5207\u6362\u5230\u624b\u52a8\u51fa\u4ef7\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5982\u4eca\uff0c\u6211\u6700\u4e0d\u559c\u6b22 PPC \u7684\u90e8\u5206\u662f\u5f3a\u5236\u81ea\u52a8\u5316\u3002\u5b83\u662f\u4e3a\u9ad8\u6d41\u91cf\u8d26\u6237\uff08\u5c24\u5176\u662f\u7535\u5b50\u5546\u52a1\u8d26\u6237\uff09\u8bbe\u8ba1\u7684\uff0c\u4f46\u5bf9\u4e8e\u4f4e\u8f6c\u5316\u91cf\u8d26\u6237\uff0c\u5b83\u5374\u65e0\u6cd5\u4ee5\u540c\u6837\u7684\u65b9\u5f0f\u5de5\u4f5c\u3002\u80fd\u591f\u6210\u529f\u7ba1\u7406\u8fd9\u4e9b\u7c7b\u578b\u8d26\u6237\u7684\u9009\u9879\u8d8a\u6765\u8d8a\u5c11\uff0c\u8fd9\u771f\u662f\u4ee4\u4eba\u6cae\u4e27\u3002\u81ea\u52a8\u5316\u5e26\u6765\u7684\u6570\u636e\u8bbf\u95ee\u51cf\u5c11\u4e5f\u4ee4\u4eba\u6cae\u4e27\u3002\u5e73\u53f0\u5411\u6211\u4eec\u5c55\u793a\u7684\u5185\u5bb9\u8d8a\u6765\u8d8a\u5c11\uff0c\u5e76\u5e0c\u671b\u6211\u4eec\u201c\u53ea\u4fe1\u4efb\u673a\u5668\u5b66\u4e60\u201d\u3002\u597d\u5427\uff0c\u6211\u5df2\u7ecf\u770b\u8fc7\u67e5\u8be2\u62a5\u544a\uff08\u6211\u4eec\u4ecd\u7136\u53ef\u4ee5\u770b\u5230\u6570\u636e\uff01\uff09\uff0c\u6839\u636e\u6211\u5728\u90a3\u91cc\u770b\u5230\u7684\u5185\u5bb9\uff0c\u6211\u4e0d\u592a\u4fe1\u4efb\u673a\u5668\u5b66\u4e60\u3002\u201d<\/span><\/li>\n<li><span>\u201cGoogle \u548c Bing \u4ee3\u8868\u4e0d\u65ad\u63a8\u52a8\u81ea\u52a8\u5316\u3002\u6211\u660e\u767d\uff0c\u4ed6\u4eec\u7684\u5de5\u4f5c\u662f\u4e3a Google \u548c Microsoft \u589e\u52a0\u6536\u5165\u3002\u6211\u4eec\u4f7f\u7528\u8fc7\u81ea\u52a8\u7ade\u4ef7\uff0c\u5b83\u5bf9\u67d0\u4e9b\u4ea7\u54c1\u6709\u6548\u2026\u2026\u76f4\u5230\u5b83\u5f00\u59cb\u81ea\u6211\u8695\u98df\uff0c\u6211\u4eec\u4e0d\u5f97\u4e0d\u56de\u5230\u624b\u52a8\u7ade\u4ef7\u6765\u4fee\u590d\u6027\u80fd\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8c37\u6b4c\u5f3a\u5236\u6bcf\u4e2a\u8d26\u6237\u90fd\u4f7f\u7528\u81ea\u52a8\u5316\u3002\u6709\u4e9b\u81ea\u52a8\u5316\u5f88\u597d\uff0c\u4f46\u6709\u4e9b\u81ea\u52a8\u5316\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u4e0d\u8d77\u4f5c\u7528\uff0c\u8fd9\u663e\u7136\u662f\u4ed6\u4eec\u7684\u8d5a\u94b1\u624b\u6bb5\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4e0d\u65ad\u63a8\u52a8\u81ea\u52a8\u7ade\u4ef7\u3002\u6211\u53ea\u4e0e\u672c\u5730\u4f01\u4e1a\u5408\u4f5c\u4ee5\u5bfb\u627e\u6f5c\u5728\u5ba2\u6237\uff0c\u800c\u4ed6\u4eec\u7ed9\u51fa\u7684\u5efa\u8bae\u5f88\u5c11\u80fd\u8d77\u5230\u4f5c\u7528\u3002\u4e0e\u4e4b\u76f8\u5173\u7684\u662f\uff0c\u4ed6\u4eec\u7ed5\u8fc7\u4ee3\u7406\u673a\u6784\u4e0e\u4e0d\u7406\u89e3\u7684\u5ba2\u6237\u4ea4\u8c08\uff0c\u56e0\u6b64\u8fd9\u4e0d\u65ad\u635f\u5bb3\u4e86\u6211\u7684\u5229\u76ca\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>Google<\/span><\/strong><span>\u652f\u6301\u3002\u6211\u4eec\u6536\u5230\u7684\u8bb8\u591a\u7b54\u6848\u90fd\u7279\u522b\u6307\u51fa\uff0cGoogle \u652f\u6301\u5728\u63d0\u4f9b\u5e2e\u52a9\u65b9\u9762\u505a\u5f97\u4e0d\u591f\u3002\u5c3d\u7ba1\u4ed6\u4eec\u5c3d\u4e86\u6700\u5927\u52aa\u529b\uff0c\u4f46\u5927\u591a\u6570\u65f6\u5019\u90fd\u8fbe\u4e0d\u5230\u8981\u6c42\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cGoogle \u9500\u552e\u4ee3\u8868\u53ea\u4f1a\u544a\u8bc9\u60a8\u5e94\u7528\u201c\u5efa\u8bae\u201d\u9009\u9879\u5361\u4e2d\u7684\u6240\u6709\u5185\u5bb9\uff0c\u800c\u4e0d\u4f1a\u63d0\u4f9b\u4efb\u4f55\u989d\u5916\u7684\u89c1\u89e3\u6216\u6307\u5bfc\u3002\u6211\u4e0d\u9700\u8981\u6253\u7535\u8bdd\u544a\u8bc9\u6211\u67e5\u770b\u201c\u5efa\u8bae\u201d\u9009\u9879\u5361\uff0c\u6211\u4f1a\u5e94\u7528\u9002\u5f53\u7684\u5efa\u8bae\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u63d0\u9ad8\u65e0\u610f\u4e49\u7684\u5e10\u6237\u5206\u6570\u3002\u201d<\/span><\/li>\n<li><span>\u201cGoogle \u7f3a\u4e4f\u900f\u660e\u5ea6\uff0c\u4ed6\u4eec\u7684\u5ba2\u6237\u7ecf\u7406\u50ac\u4fc3\u6211\u589e\u52a0\u6bcf\u65e5\u9884\u7b97\uff01\u201d<\/span><\/li>\n<li><span>\u201cPPC \u4e2d\u6700\u8ba9\u6211\u8ba8\u538c\u7684\u662f Google \u4ee3\u8868\uff0c\u4ed6\u4eec\u751a\u81f3\u5728\u534a\u591c\u4e0d\u505c\u5730\u7ed9\u4f60\u6253\u7535\u8bdd\u3002\u867d\u7136\u6709\u65f6\u4ed6\u4eec\u7684\u5efa\u8bae\u5f88\u6709\u9053\u7406\uff0c\u4f46\u5927\u591a\u6570\u65f6\u5019\u53ea\u4f1a\u8017\u5c3d\u4f60\u7684\u9884\u7b97\u3002\u8bf4\u5b9e\u8bdd\uff0c\u4ed6\u4eec\u771f\u7684\u5f88\u70e6\u4eba\u3002\u6211\u5728 Facebook \u7fa4\u7ec4\u4e0a\u5f97\u5230\u7684\u5efa\u8bae\u6bd4\u4ed6\u4eec\u7684\u4ee3\u8868\u5f97\u5230\u7684\u5efa\u8bae\u8981\u591a\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8c37\u6b4c\u4ee3\u8868\u4e0d\u65ad\u7ed9\u6211\u6253\u7535\u8bdd\uff0c\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\uff0c\u4f46\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u603b\u662f\u8ba9\u6211\u7684\u7ade\u9009\u6d3b\u52a8\u8868\u73b0\u6076\u5316\u3002\u7535\u8bdd\u548c\u7535\u5b50\u90ae\u4ef6\u4e0d\u95f4\u65ad\u3002\u8fd9\u51e0\u4e4e\u662f\u9a9a\u6270\uff0c\u5c3d\u7ba1\u6211\u5728\u6b27\u6d32\uff0c\u901a\u5e38\u53ef\u4ee5\u5229\u7528\u9690\u79c1\u6cd5\u6765\u963b\u6b62\u8fd9\u79cd\u4e8b\u60c5\uff0c\u4f46\u8c37\u6b4c\u4f3c\u4e4e\u51cc\u9a7e\u4e8e\u8fd9\u4e9b\u6cd5\u5f8b\u4e4b\u4e0a\uff0c\u4e0d\u987e\u4e00\u5207\u5730\u7ee7\u7eed\u505a\u4e0b\u53bb\uff0c\u5373\u4f7f\u6211\u8981\u6c42\u4ed6\u4eec\u505c\u6b62\u3002\u201d<\/span><\/li>\n<li><span>\u201cGoogle Ads \u4ee3\u8868\u3002\u7cdf\u7cd5\u7684\u5efa\u8bae\u3002\u201d<\/span><\/li>\n<li><span>\u201cGoogle \u4ee3\u8868\u4e0d\u65ad\u8981\u6c42\u5e94\u7528\u81ea\u52a8\u63a8\u8350\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4e0e Google \u9500\u552e\u4ee3\u8868\u6253\u4ea4\u9053\u65f6\uff0c\u4ed6\u4eec\u66f4\u5173\u5fc3\u7684\u662f\u63d0\u9ad8 Google \u7684\u5229\u6da6\uff0c\u800c\u4e0d\u662f\u60a8\u7684\u7ed3\u679c\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u6211\u4eec\u5f00\u59cb\u770b\u5230\u4e00\u79cd\u8d8b\u52bf\u3002<\/span><\/p>\n<p><span>\u4f46\u8c37\u6b4c\u5e76\u4e0d\u662f\u4ed8\u8d39\u5e7f\u544a\u9886\u57df\u552f\u4e00\u7684\u8fdd\u89c4\u8005\u3002Facebook<\/span><strong><span>\u548c\u5fae\u8f6f<\/span><\/strong><span>\u4e5f\u5728\u5176\u4e2d\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cFacebook \u5e7f\u544a\u56e0\u592a\u591a\u200b\u200b\u95ee\u9898\u3001\u653f\u7b56\u548c\u65e0\u7528\u4e14\u7cdf\u7cd5\u7684\u804a\u5929\u652f\u6301\u800c\u53d8\u5f97\u96be\u4ee5\u63a8\u5e7f\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u5bf9\u5b83\u7684\u672a\u6765\u51e0\u4e4e\u6ca1\u6709\u53d1\u8a00\u6743\u3002\u8c37\u6b4c\u3001Facebook\u3001\u5fae\u8f6f\u7b49\u516c\u53f8\u60f3\u5e72\u4ec0\u4e48\u5c31\u5e72\u4ec0\u4e48\uff0c\u4ed6\u4eec\u5373\u5c06\u8fdb\u884c\u7684\u5f88\u591a\u53d8\u9769\u770b\u8d77\u6765\u66f4\u50cf\u662f\u901a\u8fc7\u4ece\u6211\u4eec\u624b\u4e2d\u593a\u8d70\u63a7\u5236\u6743\u6765\u8ba9\u8fd9\u4e9b\u516c\u53f8\u8d5a\u66f4\u591a\u7684\u94b1\u3002\u201d<\/span><\/li>\n<li><span>\u201cFacebook \u505a\u51fa\u4e86\u5947\u602a\u7684\u6539\u53d8\u3002\u5411\u90a3\u4e9b\u4f3c\u4e4e\u65e0\u6cd5\u7406\u89e3\u5728\u7ebf\u5e7f\u544a\u5e76\u975e\u5ec9\u4ef7\u66ff\u4ee3\u54c1\u8fd9\u4e00\u4e8b\u5b9e\u7684\u6f5c\u5728\u5ba2\u6237\u89e3\u91ca\u4e0d\u65ad\u53d8\u5316\u7684\u5f62\u52bf\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u4e4b\u524d\u6295\u653e\u8fc7\u65e0\u6570\u6b21\u7684\u5e7f\u544a\u7a81\u7136\u88ab Facebook \u62d2\u7edd\u4e86\u3002\u6211\u4e0a\u8bc9\u5e76\u62ff\u56de\u4e86\u5e7f\u544a\uff0c\u4f46\u8bf4\u771f\u7684\uff0c\u53d1\u751f\u4e86\u4ec0\u4e48\uff1f\u201d<\/span><\/li>\n<li><span>\u201c\u754c\u9762\u66f4\u6539\u592a\u9891\u7e41\uff0c\u8c37\u6b4c\u5bf9\u5339\u914d\u7c7b\u578b\u7684\u4fee\u6539\u4ee5\u53ca Facebook \u5bf9\u5176\u5b9a\u4f4d\u9009\u9879\u7684\u66f4\u6539\u4f7f\u5f97\u957f\u671f\u65b9\u6cd5\u65e0\u6cd5\u5f00\u53d1\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u90a3\u5ba2\u6237\u5462\uff1f<\/span><\/strong><span>\u5728\u7ba1\u7406\u5ba2\u6237\u671f\u671b\u65b9\u9762\uff0c\u5404\u673a\u6784\u4f1a\u56e2\u7ed3\u4e00\u81f4\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u5411\u6bcf\u4f4d\u5ba2\u6237\u89e3\u91ca Google \u5728\u201c\u5b66\u4e60\u6a21\u5f0f\u201d\u65b9\u9762\u7684\u5de5\u4f5c\u65b9\u5f0f\u2014\u2014\u6bcf\u4f4d\u5ba2\u6237\u4f3c\u4e4e\u90fd\u975e\u5e38\u62c5\u5fc3\u5468\u73af\u6bd4\u8868\u73b0\uff0c\u4f46\u6bcf\u4e2a\u4eba\u90fd\u77e5\u9053\u8fd9\u4e0d\u662f\u8861\u91cf\u8868\u73b0\u7684\u771f\u6b63\u6807\u51c6\uff0c\u5c24\u5176\u662f\u5f53\u60a8\u5bf9\u5e10\u6237\u8fdb\u884c\u91cd\u5927\u66f4\u6539\u65f6\u3002\u5411\u5ba2\u6237\u89e3\u91ca\u5b66\u4e60\u6a21\u5f0f\u5c31\u50cf\u5728\u6d6a\u8d39\u65f6\u95f4\u3002\u65e0\u8bba\u60a8\u5982\u4f55\u7b80\u5316\uff0c\u4ed6\u4eec\u90fd\u65e0\u6cd5\u7406\u89e3\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5ba2\u6237\u4e0d\u61c2\u8425\u9500\u7684\u8fd0\u4f5c\u65b9\u5f0f\u3002\u8981\u6c42\u5728 Google \u641c\u7d22\u4e2d\u6295\u653e\u201c\u54c1\u724c\u77e5\u540d\u5ea6\u201d\uff0c\u5e76\u5f00\u5c55\u91c7\u7528\u201c\u6700\u5927\u5c55\u793a\u6b21\u6570\u201d\u8986\u76d6\u7b56\u7565\u7684\u518d\u8425\u9500\u6d3b\u52a8\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u9884\u7b97\u5c11\uff01\u901a\u5e38\uff0c\u9884\u7b97\u8d8a\u5c11\uff0c\u5ba2\u6237\u5c31\u8d8a\u89c9\u5f97\u94b1\u5f88\u5b9d\u8d35\uff0c\u800c\u8fd9\u53c8\u610f\u5473\u7740\u9700\u8981\u7684\u7ed3\u679c\u5f88\u5c11\u53ef\u80fd\u5b9e\u73b0\u3002\u7279\u522b\u662f\u5bf9\u4e8e\u641c\u7d22 CPC \u8f83\u9ad8\u7684\u884c\u4e1a\u2026\u2026500 \u7f8e\u5143\u5e76\u4e0d\u591f\uff0c\u5373\u4f7f 500 \u7f8e\u5143\u5bf9\u5c0f\u4f01\u4e1a\u6765\u8bf4\u662f\u4e00\u5927\u7b14\u94b1\u3002\u9009\u62e9\u6700\u7ec8\u4f1a\u8ba9\u4eba\u611f\u89c9\u50cf (1) \u5947\u8ff9\uff0c(2) \u5931\u671b\uff0c\u6216 (3) \u62d2\u7edd\u5c0f\u9884\u7b97\u7684\u524d\u666f\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5ba2\u6237\u3002\u201d\uff08\u5927\u7b11\uff09<\/span><\/li>\n<li><span>\u201c\u6211\u5728\u4e00\u5bb6\u4ee3\u7406\u673a\u6784\u5de5\u4f5c\u3002\u6211\u6700\u4e0d\u559c\u6b22 PPC \u7684\u90e8\u5206\u662f\u544a\u8bc9\u5ba2\u6237\uff0c\u5f53\u5929\u6c14\u6e29\u548c\u65f6\uff0c\u4ed6\u4eec\u65e0\u6cd5\u4ee5\u6bcf\u6708 2,000 \u7f8e\u5143\u7684\u9884\u7b97\u83b7\u5f97 100 \u4e2a HVAC \u5ba2\u6237\u3002\u4ed6\u4eec\u53ef\u4ee5\u6574\u5929\u62b1\u6028\uff0c\u4f46\u8fd9\u4ecd\u7136\u65e0\u6cd5\u6539\u53d8\u4ed6\u4eec\u8981\u6c42\u5947\u8ff9\u548c\u5ec9\u4ef7\u7684\u4e8b\u5b9e\u2026\u2026\u62b1\u6b49\uff0c\u4e0d\u62b1\u6b49\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u7684\u5927\u591a\u6570\u5ba2\u6237\u90fd\u5f88\u68d2\uff0c\u4f46\u4e0d\u65ad\u7684\u7535\u5b50\u90ae\u4ef6\/\u7535\u8bdd\u4ee4\u4eba\u7cbe\u75b2\u529b\u5c3d\uff0c\u5360\u7528\u4e86\u6211\u592a\u591a\u65f6\u95f4\uff0c\u65e0\u6cd5\u505a\u6211\u771f\u6b63\u559c\u6b22\u7684\u5de5\u4f5c\u2014\u2014\u6d4b\u8bd5\u548c\u4f18\u5316\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u66f4\u591a\u6700\u4e0d\u53d7\u6b22\u8fce\u7684\u3002<\/span><\/strong><span>\u867d\u7136\u8fd9\u4e9b\u4e0d\u592a\u9002\u5408\u4efb\u4f55\u7c7b\u522b\uff0c\u4f46\u6211\u4eec\u8ba4\u4e3a\u5b83\u4eec\u503c\u5f97\u4e00\u63d0\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cB2B \u5b9a\u4f4d\u9009\u9879\u4e0d\u8db3\u3002\u9664 LinkedIn \u5916\uff0c\u6240\u6709\u5e73\u53f0\u90fd\u5b58\u5728\u8fd9\u79cd\u60c5\u51b5\u3002B2C \u6709\u65e0\u6570\u7684\u5c0f\u4f17\u5b9a\u4f4d\u9009\u9879\uff0c\u800c B2B \u5219\u5be5\u5be5\u65e0\u51e0\u2014\u2014\u800c\u4e14\u9002\u7528\u4e8e B2B \u7684\u9009\u9879\u592a\u8fc7\u901a\u7528\uff0c\u6548\u679c\u4e0d\u4f73\u3002\u6b64\u5916\uff0c\u7b2c\u4e00\u65b9\u53d7\u4f17\u7684\u5339\u914d\u7387\u975e\u5e38\u7cdf\u7cd5\u2014\u2014\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u4ec5\u4e3a 10-15%\u3002\u56e0\u6b64\uff0c\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u4e5f\u4e0d\u662f\u771f\u6b63\u7684\u89e3\u51b3\u65b9\u6848\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5c06\u6570\u636e\u62fc\u51d1\u5728\u4e00\u8d77\uff0c\u786e\u5b9a\u5e7f\u544a\u7684\u6548\u679c\u5e76\u505a\u51fa\u8c03\u6574\u3002\u6211\u8fd8\u6ca1\u6709\u9047\u5230\u8fc7\u4e00\u4e2a\u76f4\u89c2\u7684\uff0c\u751a\u81f3\u7b80\u5355\u6613\u7528\u7684\u5e73\u53f0\u3002\u7b2c\u4e8c\u4e2a\u6700\u4e0d\u559c\u6b22\u7684\uff08\u76f8\u5173\uff09\u95ee\u9898\u662f\u8ddf\u8e2a\u8f6c\u5316\uff0c\u8fd9\u4f3c\u4e4e\u4e5f\u6bd4\u5b83\u9700\u8981\u7684\u8981\u590d\u6742\u5f97\u591a\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u6700\u4e0d\u559c\u6b22 PPC \u7684\u90e8\u5206\u662f\u5f52\u56e0\u3002\u5728 PPC \u5de5\u4f5c\u7684\u6bcf\u4e2a\u4eba\u90fd\u5fc5\u987b\u8bc1\u660e\u6211\u4eec\u6240\u505a\u5de5\u4f5c\u7684\u4ef7\u503c\uff0c\u4f46\u5982\u679c\u4e0d\u80fd\u5c06\u6211\u4eec\u7684\u5de5\u4f5c\u5b8c\u5168\u5f52\u56e0\u4e8e\u603b\u4f53\u76ee\u6807\uff0c\u8fd9\u4e00\u70b9\u5c31\u53d8\u5f97\u8d8a\u6765\u8d8a\u56f0\u96be\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6709\u51e0\u4ef6\u4e8b\uff0c\u4f46\u6211\u6700\u4e0d\u559c\u6b22\u7684\u662f\u4ece\u5ba2\u6237\u5230\u5f00\u53d1\u4eba\u5458\u7684\u4eba\u4e3a\u56e0\u7d20\u3002\u6216\u8005\uff0c\u5b83\u662f\u8f6c\u5316\u8ddf\u8e2a\uff0c\u56e0\u4e3a GTM \u548c Google \u7684 Consent-Mode \u76ee\u524d\u90fd\u4e0d\u7b26\u5408 GDPR \u8981\u6c42\u3002\u201d\u00a0<\/span><\/li>\n<li><span>\u201c\u6839\u672c\u5c31\u4e0d\u5212\u7b97\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u5c1d\u8bd5\u5411\u5ba2\u6237\u89e3\u91ca PPC \u662f\u4e00\u79cd\u5168\u6e20\u9053\u65b9\u6cd5\u3002PPC \u6d3b\u52a8\u4e0d\u4ec5\u6709\u52a9\u4e8e\u7ebf\u4e0a\u9500\u552e\uff0c\u8fd8\u6709\u52a9\u4e8e\u7ebf\u4e0b\u9500\u552e\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u673a\u5668\u4eba\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u76d7\u7a83\u884c\u4e3a\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u5f88\u9ad8\u5174\u77e5\u9053\u5f53\u6211\u4eec\u5bf9\u5de5\u4f5c\u611f\u5230\u6cae\u4e27\u65f6\u6211\u4eec\u5e76\u4e0d\u5b64\u5355\u3002\u65e0\u8bba\u6211\u4eec\u4e3a\u4ee3\u7406\u673a\u6784\u8fd8\u662f\u5185\u90e8\u8425\u9500\u56e2\u961f\u5de5\u4f5c\uff0c\u6211\u4eec\u90fd\u9762\u4e34\u7740\u7c7b\u4f3c\u7684\u95ee\u9898\u548c\u62c5\u5fe7\u3002\u5728\u8425\u9500\u4e2d\uff0c\u9002\u5e94\u53d8\u5316\u975e\u5e38\u91cd\u8981\uff08\u73b0\u5728\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u91cd\u8981\uff09\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u4eec\u4e0d\u4f1a\u53d8\u5f97\u4e0d\u90a3\u4e48\u4ee4\u4eba\u607c\u706b\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u95ee\uff0c\u60a8\u56de\u7b54\u3002\u81ea\u52a8\u5316\u548c\u7f3a\u4e4f\u900f\u660e\u5ea6\u662f\u9996\u8981\u95ee\u9898\u3002\u652f\u6301\u548c\u5ba2\u6237\u7d27\u968f\u5176\u540e\u3002 \u4e0d\u7ba1\u4f60\u559c\u6b22\u8fd8\u662f\u8ba8\u538c\uff0cPPC \u90fd\u662f\u6570\u5b57\u8425\u9500\u7684 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1054","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1054"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1054\/revisions"}],"predecessor-version":[{"id":1055,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1054\/revisions\/1055"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1054"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}