{"id":1061,"date":"2024-09-24T07:36:41","date_gmt":"2024-09-23T23:36:41","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1061"},"modified":"2024-09-24T07:36:42","modified_gmt":"2024-09-23T23:36:42","slug":"%e5%a6%82%e4%bd%95%e5%9c%a8-ppc-%e4%b8%ad%e6%89%be%e5%88%b0%e5%88%9b%e9%80%a0%e5%8a%9b%e5%92%8c%e8%87%aa%e5%8a%a8%e5%8c%96%e4%b9%8b%e9%97%b4%e7%9a%84%e5%b9%b3%e8%a1%a1","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1061","title":{"rendered":"\u5982\u4f55\u5728 PPC \u4e2d\u627e\u5230\u521b\u9020\u529b\u548c\u81ea\u52a8\u5316\u4e4b\u95f4\u7684\u5e73\u8861"},"content":{"rendered":"

<\/h1>\n

\u4ee5\u4e0b\u662f\u5982\u4f55\u5229\u7528\u4eba\u529b\u8f93\u5165\u548c\u673a\u5668\u5b66\u4e60\u7684\u5f3a\u5927\u7ec4\u5408\u6765\u521b\u5efa\u6210\u529f\u7684 PPC \u6d3b\u52a8\u3002<\/span><\/h2>\n
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<\/div>\n<\/div>\n
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SMX<\/span>\u00a0Advanced 2022\u7b2c\u4e8c\u5929\u5df2\u7ecf\u5f00\u59cb\uff0cBrad Geddes \u4eca\u5929\u4e0a\u5348\u7684\u4e3b\u9898\u6f14\u8bb2\u662f\u5173\u4e8e\u5728\u5e7f\u544a\u6d3b\u52a8\u4e2d\u5229\u7528\u81ea\u52a8\u5316\u3002<\/span><\/p>\n

Geddes \u662f PPC \u4e13\u5bb6\u3001Adalysis \u8054\u5408\u521b\u59cb\u4eba\uff0c\u4e5f\u662f\u300a\u9ad8\u7ea7 Google AdWords\u300b\u4e00\u4e66\u7684\u4f5c\u8005\uff0c\u8fd9\u662f\u8fc4\u4eca\u4e3a\u6b62\u5173\u4e8e Google \u5e7f\u544a\u8ba1\u5212\u7684\u6700\u9ad8\u7ea7\u4e66\u7c4d\u3002Geddes \u66fe\u4e0e\u8bb8\u591a\u4e16\u754c\u9886\u5148\u516c\u53f8\u5408\u4f5c\uff0c\u5e2e\u52a9\u4ed6\u4eec\u7ba1\u7406\u548c\u5b8c\u5584 PPC \u7ba1\u7406\u548c\u5de5\u4f5c\u6d41\u7a0b\u3002<\/span><\/p>\n

\u5e73\u8861\u70b9\u5728\u54ea\u91cc\uff1f<\/span><\/h2>\n

\u5728\u4ed6\u7684\u4e3b\u9898\u6f14\u8bb2\u4e2d\uff0cGeddes \u8be6\u7ec6\u9610\u8ff0\u4e86\u4eba\u7c7b\u548c\u673a\u5668\u4e4b\u95f4\u7684\u5dee\u5f02\u3001\u4ed6\u4eec\u7684\u4f18\u52bf\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u5408\u4f5c\u6765\u6253\u9020\u4e00\u573a\u6210\u529f\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/span><\/p>\n

\u201c\u8c37\u6b4c\u548c<\/span>\u5fae\u8f6f<\/span>\u5e76\u6ca1\u6709\u593a\u8d70\u4f60\u7684\u63a7\u5236\u6743\uff0c\u201d\u683c\u8fea\u65af\u8bf4\u3002\u201c\u4ed6\u4eec\u7ed9\u4f60\u66f4\u591a\u7684\u7ba1\u7406\u9009\u62e9\u3002\u4f60\u4e0d\u5fc5\u4e0e\u673a\u5668\u5bf9\u6297\uff0c\u4f46\u4f60\u7684\u5de5\u4f5c\u662f\u627e\u5230\u5e73\u8861\u3002\u201d<\/span><\/p>\n

\u90a3\u4e48\u6709\u4ec0\u4e48\u533a\u522b\u5462\uff1f<\/span><\/h3>\n

\u5173\u952e\u662f\u8981\u8ba4\u8bc6\u5230\u4eba\u7c7b\u548c\u673a\u5668\u64c5\u957f\u4ec0\u4e48\uff0c\u5e76\u53d1\u6325\u8fd9\u4e9b\u4f18\u52bf\u3002\u4eba\u7c7b\u771f\u6b63\u64c5\u957f\u7684\u662f\uff1a<\/span><\/p>\n

    \n
  • \u521b\u9020\u529b<\/span><\/li>\n
  • \u6218\u7565<\/span><\/li>\n
  • \u8bc4\u4e66<\/span><\/li>\n
  • \u5bf9\u5e02\u573a\u53d8\u5316\u505a\u51fa\u5feb\u901f\u53cd\u5e94<\/span><\/li>\n
  • \u5ba1\u8ba1\u673a\u5668<\/span><\/li>\n
  • \u5171\u60c5<\/span><\/li>\n<\/ul>\n

    \u53e6\u4e00\u65b9\u9762\uff0c\u673a\u5668\u975e\u5e38\u64c5\u957f\uff1a<\/span><\/p>\n

      \n
    • \u6570\u5b66<\/span><\/li>\n
    • \u6295\u6807<\/span><\/li>\n
    • \u7edf\u8ba1\u610f\u4e49<\/span><\/li>\n
    • \u5bfb\u627e\u76f8\u4f3c\u53d7\u4f17<\/span><\/li>\n
    • \u8f93\u5165\u53ef\u91cd\u590d\u7684\u6570\u636e\uff08\u5982\u62a5\u544a\uff09<\/span><\/li>\n
    • \u6765\u81ea\u804a\u5929\u673a\u5668\u4eba\u7b49\u4eba\u5de5\u8f93\u5165\u7684\u5bf9\u8bdd<\/span><\/li>\n<\/ul>\n

      \u53c2\u8003\u6700\u8fd1\u7684<\/span>PPC \u8c03\u67e5\u7ed3\u679c<\/span>\uff0cGeddes \u63d0\u9192\u6211\u4eec\uff0c\u5e7f\u544a\u7ecf\u7406\u5bf9\u811a\u672c\u548c\u7ade\u4ef7\u7684\u7ed3\u679c\u611f\u5230\u6ee1\u610f\u3002\u7ecf\u7406\u5bf9 RSA\u3001\u6570\u636e\u9a71\u52a8\u5f52\u56e0\u548c\u672c\u5730\u5e7f\u544a\u7cfb\u5217\u6301\u4e2d\u7acb\u6001\u5ea6\u3002<\/span><\/p>\n

      \u6beb\u4e0d\u5947\u602a\uff0c\u7ba1\u7406\u4eba\u5458\u666e\u904d\u5bf9\u56f4\u7ed5\u53d1\u73b0\u6d3b\u52a8\u3001\u6d1e\u5bdf\u6807\u7b7e\u548c\u81ea\u52a8\u5e94\u7528\u5efa\u8bae\u7684\u81ea\u52a8\u5316\u611f\u5230\u4e0d\u6ee1\u610f\u3002<\/span><\/p>\n

      \u603b\u800c\u8a00\u4e4b\uff0c\u673a\u5668\u64c5\u957f\u5904\u7406\u6570\u5b57\uff0c\u4f46\u4e0d\u64c5\u957f\u6d1e\u5bdf\u529b\u548c\u610f\u56fe\u3002\u8fd9\u5c31\u662f\u4eba\u7c7b\u7684\u7528\u6b66\u4e4b\u5730\u3002<\/span><\/p>\n

      \u6709\u4eba\u611f\u5230\u60ca\u8bb6\u5417\uff1f\u6211\u8ba4\u4e3a\u6ca1\u6709\u3002<\/span><\/p>\n

      \u6211\u4eec\u60f3\u8981\u4ec0\u4e48\uff1f\u6570\u636e\u6d1e\u5bdf\u529b\u4e0e\u673a\u5668\u5904\u7406\u6570\u5b57\u548c\u5f97\u51fa\u53ef\u9884\u6d4b\u7ed3\u679c\u7684\u80fd\u529b\u4e4b\u95f4\u7684\u5e73\u8861\uff01<\/span><\/p>\n

      \u6211\u4eec\u4ec0\u4e48\u65f6\u5019\u60f3\u8981\u5b83\uff1f\u73b0\u5728\uff01<\/span><\/p>\n

      \u4f7f\u7528\u62a4\u680f<\/span><\/h2>\n

      \u683c\u8fea\u65af\u5c06\u62a4\u680f\u63cf\u8ff0\u4e3a\u5e7f\u544a\u5546\u4e3a\u81ea\u52a8\u5316\u8bbe\u7f6e\u7684\u754c\u9650\u3002<\/span><\/p>\n

      \u8c37\u6b4c\u5e76\u4e0d\u603b\u662f\u6b63\u786e\u7684\uff0c\u6dfb\u52a0\u62a4\u680f\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u201c\u5728\u6211\u4eec\u81ea\u5df1\u7684\u5bb9\u5fcd\u5ea6\u548c\u76c8\u5229\u80fd\u529b\u6846\u67b6\u5185\u5229\u7528\u81ea\u52a8\u5316\u201d\u3002Geddes \u6df1\u5165\u4ecb\u7ecd\u4e86\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u6765\u5fae\u8c03\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/span><\/p>\n

      \u6700\u5e38\u89c1\u7684\u51e0\u79cd\u62a4\u680f\u5982\u4e0b\uff1a<\/span><\/p>\n

        \n
      • \u5426\u5b9a\u5173\u952e\u5b57<\/span><\/li>\n
      • N-gram \u5206\u6790<\/span><\/li>\n
      • \u8d1f\u9762\u53d7\u4f17<\/span><\/li>\n<\/ul>\n

        \u8ba9\u6211\u4eec\u8c08\u8c08\u7b56\u7565<\/span><\/h2>\n

        \u683c\u8fea\u65af\u4e3b\u9898\u6f14\u8bb2\u4e2d\u6700\u91cd\u8981\u7684\u6536\u83b7\u4e4b\u4e00\u662f\u5982\u4f55\u901a\u8fc7\u9002\u5f53\u7684\u4fe1\u606f\u4f20\u9012\u548c\u6d4b\u91cf\u6765\u89e3\u51b3\u6f0f\u6597\u4e2d\u7684\u5173\u952e\u90e8\u5206\u3002<\/span><\/p>\n

        \u6839\u636e\u4e4b\u524d\u7684\u7528\u6237\u4ea4\u4e92\uff0c\u6d88\u606f\u5982\u4f55\u6539\u53d8\uff1f\u662f\u5426\u9700\u8981\u8003\u8651\u8de8\u6e20\u9053\u6574\u5408\uff1f<\/span><\/p>\n

        \u4f46\u662f\uff0c\u5982\u4f55\u56f4\u7ed5\u5173\u952e\u8bcd\u3001\u53d7\u4f17\u548c\u767b\u9646\u9875\u9762\u4f53\u9a8c\u5236\u5b9a\u8ba1\u5212\u5462\uff1f<\/span><\/p>\n

        \u9002\u5408\u51e0\u4e4e\u6240\u6709\u89c4\u6a21\u548c\u7c7b\u578b\u7684\u5e10\u6237\u7684\u5e7f\u544a\u7cfb\u5217<\/span><\/h3>\n

        \u8003\u8651\u60a8\u7684\u6d3b\u52a8\u7c7b\u578b\u3001\u9884\u7b97\u548c\u6218\u7565\u76ee\u6807\u3002\u7136\u540e\u601d\u8003\u60a8\u7684\u7b56\u7565\u3002<\/span><\/p>\n

        Geddes \u89e3\u91ca\u4e86\u4ed6\u4e3a\u81ea\u5df1\u7684\u8d26\u6237\u4f7f\u7528\u7684\u5177\u4f53\u8425\u9500\u6d3b\u52a8\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/span><\/p>\n

          \n
        • \u641c\u7d22\u6216\u663e\u793a<\/span><\/li>\n
        • \u81ea\u5b9a\u4e49\u53d7\u4f17<\/span><\/li>\n
        • \u7cbe\u786e\u5339\u914d\u6216\u8bcd\u7ec4\u5339\u914d – \u6216\u5305\u542b\u5927\u91cf\u6570\u636e\u7684\u5e7f\u6cdb\u5339\u914d<\/span><\/li>\n
        • \u8f7b\u5fae\u56fa\u5b9a\u7684 RSA<\/span><\/li>\n<\/ul>\n

          \u7b56\u7565\u6216\u5e7f\u544a\u6d3b\u52a8\u7c7b\u578b\uff08\u4f8b\u5982\u667a\u80fd\u8d2d\u7269\u6216\u89c6\u9891\uff09\u7684\u590d\u6742\u6027\u9700\u8981\u989d\u5916\u8003\u8651\u3002\u4f46\u662f\uff0c\u6b63\u5982 Geddes \u6240\u89e3\u91ca\u7684\u90a3\u6837\uff0c\u6b64\u5e7f\u544a\u6d3b\u52a8\u6784\u5efa\u9002\u7528\u4e8e\u6240\u6709\u4eba\uff0c\u5e76\u4e14\u53ef\u540c\u65f6\u4f7f\u7528\u591a\u79cd\u7c7b\u578b\u7684\u81ea\u52a8\u5316\u3002\u00a0<\/span><\/p>\n

          \u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u8986\u76d6\u81ea\u52a8\u5316<\/span><\/h2>\n

          Geddes \u8868\u793a\uff0c\u5b9e\u9645\u4e0a\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e RSA\uff0c\u6211\u4eec\u62e5\u6709\u7684\u63a7\u5236\u6743\u6bd4\u6211\u4eec\u60f3\u8c61\u7684\u8981\u591a\u3002\u6211\u4eec\u4e0d\u4f1a\u88ab\u8feb\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u3002\u8d26\u6237\u6210\u529f\u53d6\u51b3\u4e8e KPI\uff0c\u800c\u4e0d\u662f\u4f60\u4f7f\u7528\u4e86\u591a\u5c11\u81ea\u52a8\u5316\u3002<\/span><\/p>\n

          \u4e0d\u8981\u4f4e\u4f30\u4eba\u7c7b<\/span><\/h3>\n

          \u6709\u65f6\u60a8\u9700\u8981\u5b8c\u5168\u81ea\u52a8\u5316\uff0c\u4f46 Geddes \u5728\u6df1\u5165\u7814\u7a76\u4e4b\u524d\u63d0\u51fa\u4e86\u4e00\u4e9b\u6ce8\u610f\u4e8b\u9879\u3002\u00a0<\/span><\/p>\n

          \"\u5c4f\u5e55\u622a\u56fe<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          \u4ee5\u4e0b\u662f\u5982\u4f55\u5229\u7528\u4eba\u529b\u8f93\u5165\u548c\u673a\u5668\u5b66\u4e60\u7684\u5f3a\u5927\u7ec4\u5408\u6765\u521b\u5efa\u6210\u529f\u7684 PPC \u6d3b\u52a8\u3002 SMX\u00a0Advanced 2022\u7b2c\u4e8c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1061","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1061"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1061\/revisions"}],"predecessor-version":[{"id":1109,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1061\/revisions\/1109"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}