{"id":1164,"date":"2024-10-05T08:38:10","date_gmt":"2024-10-05T00:38:10","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1164"},"modified":"2024-10-05T08:39:31","modified_gmt":"2024-10-05T00:39:31","slug":"%e9%ab%98%e7%ba%a7%e5%9b%be%e5%83%8f-seo%ef%bc%9a%e7%a7%98%e5%af%86%e6%89%8b%e5%86%8c","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1164","title":{"rendered":"\u9ad8\u7ea7\u56fe\u50cf SEO\uff1a\u79d8\u5bc6\u624b\u518c"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u901a\u8fc7\u8fd9\u4e2a\u5168\u9762\u7684\u6982\u8ff0\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u5904\u7406\u56fe\u50cf\u4ee5\u53ca\u8981\u5b9e\u65bd\u7684\u5173\u952e\u56fe\u50cf SEO \u7b56\u7565\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u56fe\u50cf\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u662f\u4e00\u4e2a\u6709\u8da3\u7684\u9886\u57df\uff0c\u56e0\u4e3a\u56fe\u50cf\u5728\u88ab\u6d4f\u89c8\u65f6\u4f1a\u7acb\u5373\u7ed9\u4eba\u7559\u4e0b\u5370\u8c61\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u7ee7\u7eed\u9605\u8bfb\uff0c\u6211\u5c06\u5206\u4eab\u6211\u7684\u56fe\u50cf SEO\u201c\u79d8\u5bc6\u624b\u518c\u201d\u7684\u5168\u9762\u6982\u8ff0\u3002<\/span><\/p>\n<p><strong><span>\u5728\u672c\u6587\u4e2d\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u56fe\u50cf\u7684\u51b2\u51fb<\/span><span>\u3002<\/span><\/li>\n<li><span>\u641c\u7d22\u4e2d\u7684\u56fe\u50cf\uff1a\u5982\u4f55\u5904\u7406\u548c\u5206\u6790\u5b83\u4eec<\/span><span>\u3002<\/span><\/li>\n<li><span>\u56fe\u7247SEO\uff1a\u6392\u540d\u56e0\u7d20\u548c\u5f71\u54cd\u56e0\u7d20<\/span><span>\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u4f18\u5316\u56fe\u50cf\u672c\u8eab<\/span><span>\u3002<\/span><\/li>\n<li><span>\u5c06\u56fe\u50cf\u5408\u5e76\u5230 HTML \u9875\u9762\u4e2d<\/span><span>\u3002<\/span><\/li>\n<li><span>\u5ba3\u4f20\u548c\u5206\u53d1\u56fe\u50cf<\/span><span>\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"h-the-impact-of-images\" class=\"wp-block-heading\"><span>\u56fe\u50cf\u7684\u5f71\u54cd<\/span><\/h2>\n<p><span>\u56fe\u50cf\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4eec\u4ec5\u51ed\u521d\u59cb\u89c6\u56fe\u5c31\u80fd\u5feb\u901f\u4f20\u8fbe\u5927\u91cf\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span>\u5fbd\u6807\u5c31\u662f\u4e00\u4e2a\u4f8b\u5b50\u3002\u6709\u6548\u7684\u5fbd\u6807\u53ef\u4ee5\u4f20\u8fbe\u7279\u5b9a\u4e8e\u4e00\u5bb6\u516c\u53f8\u7684\u552f\u4e00\u6807\u8bc6\u3002<\/span><\/p>\n<p><span>\u5b83\u4eec\u53ef\u4ee5\u5305\u62ec\u6587\u5b57\u3001\u5b57\u6bcd\u548c\u56fe\u5f62\u56fe\u50cf\u7684\u6df7\u5408\uff0c\u4ee5\u5f15\u7528\u516c\u53f8\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u884c\u4e1a\u7c7b\u522b\u751a\u81f3\u4f01\u4e1a\u7cbe\u795e\u3002\u00a0<\/span><\/p>\n<p><span>\u5176\u4ed6\u5177\u6709\u9ad8\u5ea6\u4ea4\u6d41\u6027\u7684\u56fe\u50cf\u793a\u4f8b\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u95ea\u5c4f\u6a2a\u5e45\u662f\u4e00\u4e9b\u7f51\u7ad9\u4e3b\u9875\u7684\u4e2d\u5fc3\u70b9\u3002<\/span><\/li>\n<li><span>\u7535\u5b50\u76ee\u5f55\u4e2d\u7684\u4ea7\u54c1\u56fe\u50cf\u3002<\/span><\/li>\n<li><span>\u793e\u4ea4\u5a92\u4f53\u4e2d\u4ee3\u8868\u4e00\u4e2a\u4eba\u7684\u5934\u50cf\u3002<\/span><\/li>\n<li><span>\u8096\u50cf\u7167\u7247\u3002<\/span><\/li>\n<li><span>\u7edf\u8ba1\u56fe\u8868\u3002<\/span><\/li>\n<li><span>\u56fe\u8868\u3002<\/span><\/li>\n<li><span>\u5730\u56fe\u3002<\/span><\/li>\n<li><span>\u8fd8\u6709\u66fe\u7ecf\u6d41\u884c\u7684\u4fe1\u606f\u56fe\u8868\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u56fe\u50cf\u641c\u7d22<\/span><span>\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u662f\u6700\u5e38\u7528\u7684\u5782\u76f4\u641c\u7d22\u7c7b\u578b\u4e4b\u4e00\u3002\u6d88\u8d39\u8005\u901a\u5e38\u5728\u4ee5\u4e0b\u60c5\u51b5\u4e0b\u641c\u7d22\u56fe\u50cf\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6b63\u5728\u8d2d\u4e70\u89c6\u89c9\u7f8e\u611f\u53ef\u80fd\u5f88\u91cd\u8981\u7684\u4ea7\u54c1\u3002<\/span><\/li>\n<li><span>\u60f3\u8981\u770b\u770b\u4e3b\u9898\u662f\u4ec0\u4e48\u6837\u5b50\u7684\u3002<\/span><\/li>\n<li><span>\u6b63\u5728\u6bd4\u8f83\u4ea7\u54c1\u3002<\/span><\/li>\n<li><span>\u6b63\u5728\u4e86\u89e3\u5982\u4f55\u8bc6\u522b\u4e3b\u9898\u3002<\/span><\/li>\n<li><span>\u9700\u8981\u4e86\u89e3\u5730\u7406\u6216\u7edf\u8ba1\u4fe1\u606f\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u7531\u4e8e\u6d88\u8d39\u8005\u5bf9\u56fe\u50cf\u7684\u9ad8\u5ea6\u5174\u8da3\uff0c\u641c\u7d22\u5f15\u64ce\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u81f4\u529b\u4e8e\u7814\u7a76\u590d\u6742\u7684\u65b9\u6cd5\u5c06\u56fe\u50cf\u4e0e\u53ef\u641c\u7d22\u7684\u5173\u952e\u5b57\u5173\u8054\u8d77\u6765\u3002<\/span><\/p>\n<p><span>\u4ed6\u4eec\u5c06\u56fe\u50cf\u878d\u5165\u5173\u952e\u8bcd\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u8fd9\u5c31\u662f\u6240\u8c13\u7684\u201c\u8054\u5408\u641c\u7d22\u201d\u6216\u201c\u6df7\u5408\u641c\u7d22\u201d\u3002\u8c37\u6b4c\u5c06\u6b64\u79f0\u4e3a\u201c<\/span><span>\u901a\u7528\u641c\u7d22<\/span><span>\u201d\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\"><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\">\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-images-in-search-how-they-are-processed-and-analyzed\" class=\"wp-block-heading\"><span>\u641c\u7d22\u4e2d\u7684\u56fe\u50cf\uff1a\u5982\u4f55\u5904\u7406\u548c\u5206\u6790\u5b83\u4eec<\/span><\/h2>\n<p><span>\u56fe\u50cf\u4f1a\u5728\u5404\u4e2a\u533a\u57df\u548c SERP \u529f\u80fd\u4e2d\u8fdb\u884c\u641c\u7d22\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5e38\u89c4\u5173\u952e\u5b57\u641c\u7d22\u7ed3\u679c\uff0c\u5d4c\u5165\u56fe\u50cf\u5b50\u90e8\u5206\uff08\u901a\u8fc7\u901a\u7528\u641c\u7d22\uff09\u3002<\/span><\/li>\n<li><span>\u7f29\u7565\u56fe\u5d4c\u5165\u4e86\u4e30\u5bcc\u7684\u7247\u6bb5\u3002<\/span><\/li>\n<li><span>\u5305\u542b\u7cbe\u9009\u7247\u6bb5\u3002<\/span><\/li>\n<li><span>\u56fe\u50cf\u641c\u7d22\u5782\u76f4\u7ed3\u679c\u3002<\/span><\/li>\n<li><span>\u65b0\u95fb\u641c\u7d22\u7ed3\u679c\u3002<\/span><\/li>\n<li><span>\u89c6\u9891\u641c\u7d22\u7ed3\u679c\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4e86\u89e3 Google \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u5728\u7528\u6237\u5173\u952e\u5b57\u641c\u7d22\u65f6\u663e\u793a\u56fe\u50cf\u6240\u4f7f\u7528\u7684\u4e00\u4e9b\u65b9\u6cd5\u662f\u5f88\u6709\u5e2e\u52a9\u7684\u3002<\/span><\/p>\n<p><span>\u4eba\u7c7b\u901a\u8fc7\u591a\u5e74\u7684\u81ea\u7136\u754c\u7ecf\u9a8c\u4ee5\u53ca\u9ad8\u5ea6\u8fdb\u5316\u7684\u751f\u7269\u56fe\u50cf\u5904\u7406\u7cfb\u7edf\u6765\u89c2\u5bdf\u56fe\u50cf\u5e76\u5feb\u901f\u5904\u7406\u56fe\u50cf\u4ee5\u7406\u89e3\u5176\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u53e6\u4e00\u65b9\u9762\uff0c\u8ba1\u7b97\u7cfb\u7edf\u5e76\u4e0d\u5177\u5907\u6240\u6709\u8fd9\u4e9b\u590d\u6742\u7684\u56fe\u50cf\u5904\u7406\u80fd\u529b\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u56fe\u50cf\u641c\u7d22\u7b97\u6cd5\u7684\u4e3b\u8981\u4f9d\u8d56\u662f\u5c06\u5355\u8bcd\u4e0e\u56fe\u50cf\u5185\u5bb9\u5173\u8054\u8d77\u6765\u3002\u8fd9\u662f\u901a\u8fc7\u4f7f\u7528\u4e0e\u56fe\u50cf\u76f8\u5173\u7684\u5404\u79cd\u5143\u6570\u636e\u6765\u63a8\u65ad\u5185\u5bb9\u6765\u5b9e\u73b0\u7684\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6587\u4ef6\u540d\u3002<\/span><\/li>\n<li><span>\u5b57\u5e55\u3002<\/span><\/li>\n<li><span>\u7f51\u9875\u4e0a\u56fe\u50cf\u9644\u8fd1\u7684\u6587\u5b57\u3002<\/span><\/li>\n<li><span>\u56fe\u50cf HTML \u4ee3\u7801\u5185\u7684 Alt \u6587\u672c\u3002<\/span><\/li>\n<li><span>\u6307\u5411\u56fe\u50cf\u7684\u94fe\u63a5\u3002<\/span><\/li>\n<li><span>\u8fd8\u6709\u66f4\u591a\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f46\u8fd9\u79cd\u5143\u6570\u636e\u901a\u5e38\u592a\u8fc7\u7a00\u758f\u6216\u4e0d\u592a\u53ef\u4fe1\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6587\u4ef6\u540d\u53ef\u80fd\u662f\u4e71\u7801\u7684\u6570\u636e\u5e93 ID\u3002\u00a0<\/span><\/li>\n<li><span>\u7f51\u7ad9\u7ba1\u7406\u5458\u7ecf\u5e38\u4f1a\u5ffd\u7565\u6807\u9898\u548c\u66ff\u4ee3\u6587\u672c\u3002\u00a0<\/span><\/li>\n<li><span>\u6587\u7ae0\u4e2d\u56fe\u50cf\u5468\u56f4\u7684\u6587\u672c\u662f\u4e00\u79cd\u6709\u70b9\u80ae\u810f\u7684\u4fe1\u606f\u6e90\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u56e0\u6b64\uff0c\u641c\u7d22\u5f15\u64ce\u81f4\u529b\u4e8e\u7814\u7a76\u5206\u6790\u56fe\u50cf\u5185\u5f62\u72b6\u7684\u7b97\u6cd5\uff0c\u5c06\u5173\u952e\u5b57\u5143\u6570\u636e\u7a00\u758f\u7684\u56fe\u50cf\u5185\u5bb9\u4e0e\u5305\u542b\u7c7b\u4f3c\u5185\u5bb9\u4f46\u5177\u6709\u66f4\u4e30\u5bcc\u6587\u672c\u6570\u636e\u7684\u56fe\u50cf\u8fdb\u884c\u6bd4\u8f83\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u79cd\u7b97\u6cd5\u5206\u6790\u5305\u62ec\u8bc6\u522b\u56fe\u50cf\u4e2d\u7684\u6587\u672c\uff08\u5373\u56fe\u50cf\u4e2d\u51fa\u73b0\u7684\u7b26\u53f7\uff09\u6216\u56fe\u5f62\u8bbe\u8ba1\u5e08\u6dfb\u52a0\u5230\u56fe\u50cf\u4e2d\u7684\u6587\u672c\u3002<\/span><\/p>\n<p><span>\u8fd9\u79cd\u5149\u5b66\u5b57\u7b26\u8bc6\u522b (OCR) \u6280\u672f\u53ef\u80fd\u5df2\u7ecf\u5b58\u5728\u4e86\u4e00\u4e2a\u591a\u4e16\u7eaa\uff0c\u4f46\u5728 20 \u4e16\u7eaa 70 \u5e74\u4ee3\u548c 80 \u5e74\u4ee3\uff0c\u5f53\u626b\u63cf\u6587\u6863\u53ef\u4ee5\u8f6c\u6362\u56de\u6587\u672c\u6587\u6863\u65f6\uff0c\u5b83\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u3002\u00a0<\/span><\/p>\n<p><span>\u76ee\u524d\u5c1a\u4e0d\u6e05\u695a OCR \u4f55\u65f6\u9996\u6b21\u88ab\u7eb3\u5165\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u7684\u56fe\u50cf\u5206\u6790\u7b97\u6cd5\uff0c\u4f46\u5f88\u53ef\u80fd\u662f\u5728 2005 \u5e74\u5de6\u53f3\u5f00\u59cb\u7684\u3002\u00a0<\/span><\/p>\n<p><span>2005 \u5e74\uff0c\u8c37\u6b4c\u5e2e\u52a9 Tesseract \u6210\u4e3a\u4e00\u4e2a\u5f00\u6e90 OCR \u9879\u76ee\u3002\u4ed6\u4eec\u8fd8\u8058\u8bf7\u4e86 Tesseract \u7684\u4e3b\u8981\u53d1\u660e\u8005\u4e4b\u4e00\u96f7\u00b7\u53f2\u5bc6\u65af (Ray Smith)\uff0c\u4ed6\u6700\u521d\u5728\u60e0\u666e\u5f00\u53d1\u4e86\u8fd9\u9879\u6280\u672f\u3002\uff08\u53f2\u5bc6\u65af\u73b0\u5728\u5728 Alphabet \u7684 DeepMind \u7814\u7a76\u90e8\u95e8\u5de5\u4f5c\uff0c\u8fd9\u662f\u4e00\u4e2a\u4eba\u5de5\u667a\u80fd\u667a\u5e93\u3002\uff09<\/span><\/p>\n<p><span>2006 \u5e74\uff0c\u8c37\u6b4c\u5b9e\u9a8c\u5ba4\u63a8\u51fa\u4e86\u8457\u540d\u7684\u56fe\u50cf\u6807\u7b7e\u7a0b\u5e8f\uff0c\u8fd9\u662f\u4e00\u79cd\u4f17\u5305\u56fe\u50cf\u8bc6\u522b\u7684\u65b9\u6cd5\uff0c\u901a\u8fc7\u8ba9\u4eba\u4eec\u63d0\u4ea4\u5173\u952e\u8bcd\u6765\u63cf\u8ff0\u8c37\u6b4c\u5411\u4ed6\u4eec\u5c55\u793a\u7684\u56fe\u50cf\u3002\u00a0<\/span><\/p>\n<p><span>Image Labeler \u901a\u8fc7\u5411\u4e24\u4e2a\u4e0d\u540c\u7684\u7528\u6237\u5c55\u793a\u76f8\u540c\u7684\u56fe\u50cf\uff0c\u5c06\u8fd9\u4e00\u8fc7\u7a0b\u6e38\u620f\u5316\uff0c\u7528\u6237\u901a\u8fc7\u5c06\u76f8\u540c\u7684\u5355\u8bcd\u4e0e\u56fe\u50cf\u5339\u914d\u6765\u83b7\u5f97\u79ef\u5206\u3002\uff08\u5927\u7ea6\u5341\u5e74\u540e\uff0c\u8c37\u6b4c\u4ee5\u4e0d\u540c\u7684\u5f62\u5f0f\u91cd\u65b0\u542f\u52a8\u4e86\u8be5\u9879\u76ee\uff0c\u4f5c\u4e3a\u5176<\/span><span>Crowdsource<\/span><span>\u9879\u76ee\u7684\u4e00\u90e8\u5206\u3002\uff09\u00a0<\/span><\/p>\n<p><span>\u636e\u4fe1\uff0cImage Labeler \u751f\u6210\u4e86\u5927\u91cf\u6709\u5173\u56fe\u50cf\u5185\u5bb9\u7684\u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u540e\u6765\u88ab\u7528\u6765\u5e2e\u52a9\u8bad\u7ec3\u7c7b\u4f3c\u4eba\u5de5\u667a\u80fd\u7684\u7b97\u6cd5\u6765\u8bc6\u522b\u56fe\u50cf\u4e2d\u53ef\u8bc6\u522b\u7684\u5f62\u72b6\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u589e\u5f3a\u4e86\u8c37\u6b4c\u56fe\u50cf\u641c\u7d22\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u7684\u56fe\u50cf\u5206\u6790\u7b97\u6cd5\u5df2\u7ecf\u53d6\u5f97\u4e86\u8fdb\u4e00\u6b65\u7684\u8fdb\u6b65\uff0c\u4f7f\u7528\u7c7b\u4f3c\u4eba\u5de5\u667a\u80fd\u7684\u795e\u7ecf\u7f51\u7edc\u5bf9\u4e0e\u9002\u5f53\u5173\u952e\u8bcd\u76f8\u5173\u7684\u56fe\u50cf\u6570\u636e\u8fdb\u884c\u8bad\u7ec3\u3002\u00a0<\/span><\/p>\n<p><span>\u8c37\u6b4c\u7684\u7cfb\u7edf\u4e4b\u4e00<\/span><span>Inception<\/span><span>\u88ab\u63cf\u8ff0\u4e3a\u4e00\u79cd\u65b0\u9896\u7684\u6df1\u5ea6\u5377\u79ef\u795e\u7ecf\u7f51\u7edc\u67b6\u6784\uff0c\u7528\u4e8e\u5e2e\u52a9\u8bc6\u522b\u5f62\u72b6\uff0c\u5305\u62ec 3D \u5f62\u72b6\u3002\uff08\u5b83\u7684\u540d\u5b57\u7075\u611f\u6765\u81ea 2010 \u5e74\u79d1\u5e7b\u7535\u5f71\u300a\u76d7\u68a6\u7a7a\u95f4\u300b\u4e2d\u7684\u4e00\u53e5\u8bdd\u201c\u6211\u4eec\u9700\u8981\u8d70\u5f97\u66f4\u8fdc\u201d\u3002\uff09\u00a0<\/span><\/p>\n<p><span>\u76ee\u524d\u5c1a\u4e0d\u6e05\u695a\u8c37\u6b4c\u662f\u5426\u5728\u5176\u56fe\u50cf\u641c\u7d22\u5782\u76f4\u9886\u57df\u4f7f\u7528\u4e86 Inception \u7684\u53d8\u4f53\uff0c\u6216\u8005\u662f\u5426\u4f7f\u7528\u4e86\u7c7b\u4f3c\u7684\u6280\u672f\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u636e\u4e86\u89e3\uff0c\u4ed6\u4eec\u6b63\u5728\u4f7f\u7528\u795e\u7ecf\u7f51\u7edc\u5206\u6790\u7ed3\u5408\u5176\u4ed6\u7b97\u6cd5\u65b9\u6cd5\u6765\u8bc6\u522b\u56fe\u50cf\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\uff08\u56fe\u50cf\u8bc6\u522b\u7684\u4e00\u4e2a\u660e\u663e\u5e94\u7528\u662f\u9762\u90e8\u8bc6\u522b\u6280\u672f\u3002\u8c37\u6b4c\u4f3c\u4e4e\u5c1a\u672a\u63a8\u51fa\u8fd9\u9879\u6280\u672f\uff0c\u4e5f\u8bb8\u662f\u56e0\u4e3a\u81ea\u52a8\u9762\u90e8\u8bc6\u522b\u53ef\u80fd\u4f1a\u6210\u500d\u589e\u52a0\u9690\u79c1\u9690\u60a3\u3002\u7136\u800c\uff0c\u540c\u4e8b Bill Hartzer \u63cf\u8ff0\u4e86\u4ed6\u7684\u4e00\u4f4d\u5ba2\u6237\u662f\u5982\u4f55\u901a\u8fc7\u5fc5\u5e94\u641c\u7d22\u4e2d\u7684\u9762\u90e8\u8bc6\u522b\u88ab\u53d1\u73b0\u7684\uff0c\u8fd9\u5f3a\u70c8\u8868\u660e\u5fae\u8f6f\u7684\u5fc5\u5e94\u641c\u7d22\u5f15\u64ce\u73b0\u5728\u6b63\u5728\u4f7f\u7528\u8fd9\u9879\u529f\u80fd\u3002\u5fae\u8f6f<\/span><span>\u8fc7\u53bb\u66fe\u5728\u4e00\u6b3e\u65b0\u5947\u7684\u5e94\u7528\u7a0b\u5e8f\u4e2d\u5c1d\u8bd5\u8fc7\u8fd9\u9879\u529f\u80fd<\/span><span>\uff0cJeff Sauer \u6b64\u524d\u66fe<\/span><span>\u63a8\u6d4b<\/span><span>\u5fc5\u5e94\u4e5f\u4f7f\u7528\u4e86\u8fd9\u9879\u529f\u80fd\uff0c\u5e76\u63a8\u6d4b\u5b83\u662f\u901a\u8fc7\u4e0e Facebook \u7684\u5408\u4f5c\u5f15\u5165\u7684\u3002\u4f46 Facebook \u5ba3\u5e03\u4ed6\u4eec\u5c06\u5728 2021 \u5e74<\/span><span>\u505c\u6b62<\/span><span>\u9762\u90e8\u8bc6\u522b\u3002\uff09<\/span><\/p>\n<p><span>\u63d0\u5230\u8fd9\u4e9b\u6280\u672f\u7684\u76ee\u7684\u662f\u8ba9\u60a8\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u4f7f\u7528\u591a\u79cd\u65b9\u6cd5\u6765\u7406\u89e3\u56fe\u50cf\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u5c06\u56fe\u50cf\u4e0e\u5173\u952e\u5b57\u641c\u7d22\u67e5\u8be2\u76f8\u5173\u8054\u3002\u00a0<\/span><\/p>\n<p><span>\u641c\u7d22\u5f15\u64ce\u4e4b\u6240\u4ee5\u5b8c\u6210\u6240\u6709\u8fd9\u4e9b\u590d\u6742\u7684\u5de5\u4f5c\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u662f\u56e0\u4e3a\u7f51\u7ad9\u7ba1\u7406\u5458\u5bf9\u56fe\u50cf\u5185\u5bb9\u7684\u4f18\u5316\u592a\u5dee\uff0c\u5982\u679c\u641c\u7d22\u5f15\u64ce\u4e0d\u52aa\u529b\u66f4\u597d\u5730\u5c55\u793a\u56fe\u50cf\uff0c\u90a3\u4e48\u5f88\u5927\u4e00\u90e8\u5206\u56fe\u50cf\u5c06\u5b8c\u5168\u88ab\u641c\u7d22\u8005\u9690\u85cf\u3002\u00a0<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u4ed6\u4eec\u5728\u8fd9\u65b9\u9762\u505a\u5f97\u975e\u5e38\u51fa\u8272\uff0c\u4f46\u5982\u679c\u5f00\u53d1\u4eba\u5458\u80fd\u591f\u4f18\u5316\u4ed6\u4eec\u7684\u56fe\u50cf\uff0c\u90a3\u4e48\u4e0e\u56fe\u50cf\u76f8\u5173\u7684\u5173\u952e\u5b57\u7684\u53ef\u4fe1\u5ea6\u4ecd\u7136\u4f1a\u66f4\u9ad8\uff0c\u4ece\u800c\u4e3a\u641c\u7d22\u5f15\u64ce\u786e\u5b9a\u56fe\u50cf\u7684\u5185\u5bb9\u63d0\u4f9b\u66f4\u9ad8\u7684\u4fe1\u5fc3\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1 Google \u5df2\u7ecf\u5f00\u53d1\u51fa\u5c06\u5173\u952e\u8bcd\u4e0e\u56fe\u7247\u5173\u8054\u8d77\u6765\u7684\u65b9\u6cd5\uff0c\u4f46\u4f60\u65e0\u6cd5\u8f7b\u6613\u5224\u65ad\u5b83\u4eec\u662f\u5426\u5c06\u6b63\u786e\u6216\u7406\u60f3\u7684\u5173\u952e\u8bcd\u4e0e\u56fe\u7247\u5173\u8054\u8d77\u6765\u3002\u56e0\u6b64\uff0c\u5982\u679c\u56fe\u7247\u5bf9\u4f60\u5f88\u91cd\u8981\uff0c\u4f60\u4ecd\u7136\u9700\u8981\u4f18\u5316\u7f51\u7ad9\u4e0a\u7684\u56fe\u7247\u3002<\/span><\/p>\n<p><span>\u4e0b\u9762\uff0c\u6211\u5c06\u63cf\u8ff0\u56fe\u50cf\u7684\u5404\u79cd\u6392\u540d\u56e0\u7d20\u3002<\/span><\/p>\n<h2 id=\"h-image-seo-ranking-factors-and-influential-elements\" class=\"wp-block-heading\"><span>\u56fe\u7247 SEO\uff1a\u6392\u540d\u56e0\u7d20\u548c\u5f71\u54cd\u56e0\u7d20<\/span><\/h2>\n<h3 id=\"h-optimizing-the-image-itself\" class=\"wp-block-heading\"><span>\u4f18\u5316\u56fe\u50cf\u672c\u8eab<\/span><\/h3>\n<p><span>\u7b2c\u4e00\u7c7b\u56fe\u50cf\u4f18\u5316\u56e0\u7d20\u4e0d\u662f\u76f4\u89c2\u7684\u2014\u2014\u5b83\u59cb\u4e8e\u56fe\u50cf\u672c\u8eab\u7684\u521b\u5efa\u6216\u683c\u5f0f\u5316\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u72ec\u521b\u6027<\/span><\/strong><\/p>\n<p><span>\u5728\u521b\u5efa\u56fe\u50cf\u3001\u62cd\u6444\u7167\u7247\u6216\u4e3a\u56fe\u50cf\u5bfb\u627e\u5e93\u5b58\u827a\u672f\u54c1\u65f6\uff0c\u60a8\u9996\u5148\u5e94\u8be5\u5173\u6ce8\u539f\u521b\u6027\u3002\u00a0<\/span><\/p>\n<p><span>Google \u56fe\u7247\u641c\u7d22\u7ed3\u679c\u4e0e Google \u5173\u952e\u5b57\u641c\u7d22\u7ed3\u679c\u4e00\u6837\uff0c\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u538c\u6076\u91cd\u590d\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u5f88\u5c11\u4f1a\u770b\u5230\u4e94\u4e2a\u76f8\u540c\u7684\u56fe\u7247\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u7684\u9876\u90e8\uff0c\u56e0\u4e3a Google \u8ba4\u4e3a\u8fd9\u662f\u4e00\u79cd\u7cdf\u7cd5\u7684\u7528\u6237\u4f53\u9a8c\u3002\u00a0<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u5728\u7f51\u9875\u4e0a\u4f7f\u7528\u7684\u56fe\u7247\u5df2\u7ecf\u5728\u5176\u4ed6\u5730\u65b9\u4f7f\u7528\u8fc7\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u4f7f\u7528\u5176\u4ed6\u56fe\u7247\u6216\u8005\u66f4\u6539\u56fe\u7247\uff0c\u4f7f\u5176\u6709\u8db3\u591f\u660e\u663e\u7684\u4e0d\u540c\uff0c\u8fd9\u6837 Google \u5c31\u4e0d\u4f1a\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u5c06\u5176\u89c6\u4e3a\u91cd\u590d\u5185\u5bb9\u800c\u8fdb\u884c\u6291\u5236\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u6709\u4f9b\u5e94\u5546\u63d0\u4f9b\u7684\u4ea7\u54c1\u6570\u636e\uff0c\u8bf7\u8003\u8651\u81ea\u5df1\u62cd\u6444\u7167\u7247\u3002\u6216\u8005\uff0c\u5982\u679c\u4ea7\u54c1\u662f\u767d\u8272\u80cc\u666f\uff0c\u8bf7\u8ba9\u5e73\u9762\u8bbe\u8ba1\u5e08\u5c06\u5b83\u4eec\u7ec4\u5408\u5230\u4e0d\u540c\u7684\u80cc\u666f\u4e0a\u3002\u00a0<\/span><\/p>\n<p><span>\u91cd\u65b0\u88c1\u526a\u56fe\u50cf\u5e76\u6539\u53d8\u5176\u8272\u8c03\u4e5f\u53ef\u80fd\u6709\u5e2e\u52a9 &#8211; \u6216\u8005\u751a\u81f3\u7ffb\u8f6c\u7167\u7247\u4ee5\u4f7f\u7528\u955c\u50cf\u7248\u672c\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u7167\u7247\u4e0e\u540c\u4e00\u5173\u952e\u5b57\u4e2d\u51fa\u73b0\u7684\u5176\u4ed6\u9ad8\u6392\u540d\u7167\u7247\u5b8c\u5168\u76f8\u540c\uff0c\u90a3\u4e48\u5f53 Google \u8fc7\u6ee4\u91cd\u590d\u9879\u65f6\uff0c\u60a8\u5f88\u53ef\u80fd\u4e0d\u4f1a\u88ab\u8fc7\u6ee4\u3002<\/span><\/p>\n<p><strong><span>\u4fb5\u72af\u7248\u6743<\/span><\/strong><\/p>\n<p><span>\u56fe\u7247\u8bb8\u53ef\u8bc1\u6301\u6709\u8005\u8d8a\u6765\u8d8a\u5bb9\u6613\u53d1\u73b0\u672a\u7ecf\u6388\u6743\u4f7f\u7528\u5176\u56fe\u7247\u7684\u60c5\u51b5\u3002\u8fd9\u662f\u4e0d\u8a00\u800c\u55bb\u7684\uff0c\u4f46\u8bf7\u907f\u514d\u5728\u672a\u83b7\u5f97\u9002\u5f53\u8bb8\u53ef\u7684\u60c5\u51b5\u4e0b\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u53d1\u5e03\u56fe\u7247\u3002\u00a0<\/span><\/p>\n<p><span>\u8c37\u6b4c\u8fd8\u5f00\u59cb\u964d\u4f4e\u5b58\u5728\u5927\u91cf DMCA \u7248\u6743\u5220\u9664\u95ee\u9898\u7684\u7f51\u7ad9\u7684\u6392\u540d\uff0c\u56e0\u6b64\u4fb5\u6743\u884c\u4e3a\u53ef\u80fd\u4f1a\u4f7f\u60a8\u9762\u4e34\u5904\u7f5a\u548c\u4fb5\u6743\u8bc9\u8bbc\u3002<\/span><\/p>\n<p><strong><span>\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u56fe\u50cf<\/span><\/strong><\/p>\n<p><span>\u867d\u7136<\/span><span>\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u827a\u672f\u4f5c\u54c1\u5728\u56fe\u50cf\u641c\u7d22\u4e2d\u4f3c\u4e4e<\/span><strong><span>\u8fd8<\/span><\/strong><span>\u6ca1\u6709\u53d7\u5230\u6b67\u89c6\uff0c\u4f46\u6211\u6000\u7591\uff0c\u5982\u679c\u7f51\u7ad9\u5f00\u59cb\u8fc7\u5ea6\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u4e3a\u6587\u7ae0\u521b\u5efa\u56fe\u50cf\uff0c\u5c24\u5176\u662f\u5982\u679c\u751f\u6210\u7684\u56fe\u50cf\u662f\u4ee5\u67d0\u79cd\u65b9\u5f0f\u6b3a\u9a97\u4e3a\u76ee\u7684\uff0c\u8fd9\u79cd\u60c5\u51b5\u53ef\u80fd\u4f1a\u5f88\u5feb\u53d1\u751f\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u641c\u7d22\u5f15\u64ce\u4e3a\u4e2a\u4eba\u59d3\u540d\u641c\u7d22\u663e\u793a\u4eba\u7269\u7167\u7247\u65f6\uff0c\u5b83\u53ef\u80fd\u5df2\u7ecf\u5f00\u59cb\u68c0\u6d4b\u4eba\u5de5\u667a\u80fd\u521b\u4f5c\u7684\u827a\u672f\u4f5c\u54c1\u3002\u00a0<\/span><\/p>\n<p><span>\u8981\u8c28\u614e\u4f9d\u8d56\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u56fe\u50cf\uff0c\u56e0\u4e3a\u8fd9\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u53ef\u80fd\u4f1a\u88ab\u6291\u5236\u6216\u6807\u8bb0\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0e\u4fb5\u72af\u7248\u6743\u7684\u5185\u5bb9\u5bf9\u56fe\u7247\u6392\u540d\u6784\u6210\u98ce\u9669\u7c7b\u4f3c\uff0c\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u56fe\u7247\u4e5f\u88ab\u5047\u5b9a\u4e3a\u53ef\u80fd\u662f\u7531\u4ed6\u4eba\u7684\u5185\u5bb9\u7ec4\u6210\u7684\u3002<\/span><\/p>\n<p><strong><span>\u5c3a\u5bf8\u548c\u5206\u8fa8\u7387<\/span><\/strong><\/p>\n<p><span>Google \u56fe\u7247\u641c\u7d22\u5141\u8bb8\u6309\u56fe\u7247\u5927\u5c0f\uff08\u4efb\u610f\u5927\u5c0f\u3001\u5927\u3001\u4e2d\u548c\u56fe\u6807\uff09\u8fc7\u6ee4\u641c\u7d22\u7ed3\u679c\uff0c\u4f46\u4e5f\u6709\u7406\u7531\u76f8\u4fe1\uff0c\u5982\u679c\u56fe\u7247\u592a\u5c0f\u800c\u65e0\u6cd5\u83b7\u5f97\u826f\u597d\u7684\u5206\u8fa8\u7387\uff0cGoogle \u5c31\u4e0d\u592a\u53ef\u80fd\u5c06\u5176\u7a81\u51fa\u663e\u793a\u3002\u00a0<\/span><\/p>\n<p><span>\u7528\u6237\u5e0c\u671b\u770b\u5230\u6e05\u6670\u3001\u805a\u7126\u7684\u56fe\u50cf\uff0c\u800c\u4e0d\u662f\u6a21\u7cca\u7684\u56fe\u50cf\u3002\u867d\u7136\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u56fe\u50cf\u7684\u5c3a\u5bf8\u5e94\u8be5\u4e0e\u7f51\u9875\u4e0a\u7684\u663e\u793a\u6548\u679c\u5b8c\u7f8e\u5339\u914d\uff0c\u4f46\u8bf7\u786e\u4fdd\u56fe\u50cf\u8db3\u591f\u5927\uff0c\u5305\u542b\u8db3\u591f\u7684\u50cf\u7d20\u6765\u63cf\u7ed8\u4e3b\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u56fe\u50cf\u8fd8\u53ef\u4ee5\u6839\u636e\u67e5\u770b\u8bbe\u5907\u7684\u5c4f\u5e55\u5c3a\u5bf8\u4ee5\u54cd\u5e94\u65b9\u5f0f\u63d0\u4f9b\uff0c\u56e0\u6b64 Google \u53ef\u80fd\u8d8a\u6765\u8d8a\u503e\u5411\u4e8e\u63d0\u4f9b\u66ff\u4ee3\u5c3a\u5bf8\u3002\uff08\u6709\u5173\u6b64\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u4e0b\u4e00\u8282\u201c\u56fe\u50cf\u7f51\u9875\u4f18\u5316\u201d\uff09\u3002<\/span><\/p>\n<p><strong><span>\u9971\u548c\u5ea6\u548c\u5bf9\u6bd4\u5ea6<\/span><\/strong><\/p>\n<p><span>\u5728\u5404\u79cd\u60c5\u51b5\u4e0b\uff0c\u60a8\u7684\u56fe\u7247\u53ef\u80fd\u4f1a\u4ee5\u5c0f\u7f29\u7565\u56fe\u7684\u5f62\u5f0f\u51fa\u73b0\uff0c\u4f8b\u5982\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u4e0e\u5176\u4ed6\u56fe\u7247\u4e00\u8d77\u51fa\u73b0\uff0c\u6216\u8005\u5728 SERP \u4e2d\u4f5c\u4e3a\u7f51\u9875\u5217\u8868\u65c1\u8fb9\u7684\u7f29\u7565\u56fe\u51fa\u73b0\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u60a8\u901a\u5e38\u4f1a\u4e0e\u8bb8\u591a\u5176\u4ed6\u56fe\u7247\u7ade\u4e89\u3002\u00a0<\/span><\/p>\n<p><span>\u8ba9\u60a8\u7684\u56fe\u7247\u66f4\u52a0\u8131\u9896\u800c\u51fa\u5e76\u589e\u52a0\u5438\u5f15\u70b9\u51fb\u7684\u53ef\u80fd\u6027\u7684\u4e00\u79cd\u65b9\u6cd5\u662f\uff0c\u5728\u4ee5\u7f29\u7565\u56fe\u5f62\u5f0f\u5448\u73b0\u65f6\uff0c\u56fe\u50cf\u7684\u5bf9\u6bd4\u5ea6\u548c\u8272\u5f69\u9971\u548c\u5ea6\u8981\u9ad8\u4e00\u4e9b\u3002\u00a0<\/span><\/p>\n<p><span>\u8bc4\u4f30\u6574\u4f53\u56fe\u50cf\u2014\u2014\u662f\u5426\u53ef\u4ee5\u5c06\u5176\u8c03\u4eae\u5e76\u7a0d\u5fae\u589e\u52a0\u9971\u548c\u5ea6\u6216\u5bf9\u6bd4\u5ea6\uff0c\u540c\u65f6\u4ecd\u7136\u663e\u5f97\u81ea\u7136\uff1f\u8fd9\u6837\u7684\u8c03\u6574\u53ef\u4ee5\u5bf9\u6027\u80fd\u4ea7\u751f\u957f\u671f\u6709\u76ca\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><strong><span>\u6587\u4ef6\u5927\u5c0f\u548c\u6587\u4ef6\u7c7b\u578b<\/span><\/strong><\/p>\n<p><span>\u56e0\u4e3a\u9875\u9762\u901f\u5ea6\u662f\u4e00\u4e2a\u6392\u540d\u56e0\u7d20\uff0c\u5982\u679c\u60a8\u7684\u56fe\u7247\u6587\u4ef6\u5927\u5c0f\u4e0d\u5fc5\u8981\u5730\u5927\uff0c\u5b83\u53ef\u80fd\u4f1a\u5f71\u54cd\u5176\u6240\u5728\u9875\u9762\u7684\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e\u56fe\u50cf\u7684\u6392\u540d\u80fd\u529b\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5fc5\u987b\u6e90\u81ea\u7f51\u9875\u7684\u6392\u540d\u80fd\u529b\uff0c\u56e0\u6b64\u635f\u5bb3\u9875\u9762\u7684\u641c\u7d22\u6027\u80fd\u5bf9\u4e8e\u56fe\u50cf\u641c\u7d22\u6392\u540d\u4e5f\u662f\u7981\u5fcc\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u4f7f\u7528\u6709\u52a9\u4e8e\u538b\u7f29\u56fe\u50cf\u4e14\u4e0d\u4f1a\u635f\u5931\u592a\u591a\u5206\u8fa8\u7387\u7684\u6587\u4ef6\u7c7b\u578b\u3002Google \u9f13\u52b1\u4eba\u4eec\u4f7f\u7528 WebP \u548c AVIF\uff0c\u5b83\u4eec\u90fd\u662f\u4e0d\u9519\u7684\u9009\u62e9\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u56fe\u7247\u88ab\u7f51\u7ad9\u8bbf\u95ee\u8005\u7528\u4e8e\u67d0\u4e9b\u76ee\u7684\uff0c\u60a8\u53ef\u80fd\u4e0d\u60f3\u4f7f\u7528\u5b83\u4eec\uff0c\u56e0\u4e3a\u8bb8\u591a\u5176\u4ed6\u8f6f\u4ef6\u548c\u7cfb\u7edf\u8fd8\u65e0\u6cd5\u5904\u7406\u5b83\u4eec\u3002\uff08\u4f8b\u5982\uff0cWebP \u4e0d\u80fd\u7528\u4e8e PowerPoint \u5e7b\u706f\u7247\u3002\uff09<\/span><\/p>\n<p><span>\u4e00\u4e2a\u53e4\u8001\u7684\u7ecf\u9a8c\u6cd5\u5219\u662f\uff0cGIF \u66f4\u9002\u7528\u4e8e\u7ebf\u6761\u753b\uff0c\u800c JPG \u66f4\u9002\u7528\u4e8e\u7167\u7247\u56fe\u50cf\u3002\u7136\u800c\uff0c\u5bf9\u6b64\u5e76\u6ca1\u6709\u786c\u6027\u89c4\u5b9a\u3002\u00a0<\/span><\/p>\n<p><span>GIF \u4e5f\u53ef\u4ee5\u662f\u7167\u7247\u56fe\u50cf\uff08\u751a\u81f3\u662f\u52a8\u753b\uff09\uff0c\u800c JPG \u53ef\u4ee5\u662f\u7ebf\u6761\u753b\u3002PNG \u662f\u9002\u5408\u4efb\u4f55\u7c7b\u578b\u5185\u5bb9\u7684\u7edd\u4f73\u683c\u5f0f\u3002\u00a0<\/span><\/p>\n<p><span>GIF \u548c PNG \u90fd\u53ef\u4ee5\u6709\u900f\u660e\u533a\u57df\u3002\u4f46\u5bf9\u4e8e\u67d0\u4e9b\u7c7b\u578b\u7684\u56fe\u50cf\uff0c\u4f8b\u5982\u51fa\u73b0\u5728\u5173\u952e\u5b57 SERP \u5217\u8868\u4e2d\u7684\u56fe\u50cf\u7f29\u7565\u56fe\uff0cGoogle \u53ef\u80fd\u4e0d\u60f3\u8981\u900f\u660e\u56fe\u50cf\u6216\u52a8\u753b GIF\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u56fe\u50cf\u6587\u4ef6\u4e2d\u7684\u5143\u6570\u636e\uff08EXIF \u548c IPTC\uff09<\/span><\/strong><\/p>\n<p><span>\u5728SEO\u5708\u5b50\u91cc\uff0c\u6211\u4eec\u4e60\u60ef\u8c08\u8bbaHTML\u4e2d\u7684\u5143\u6807\u8bb0\u3002<\/span><\/p>\n<p><span>\u5143\u63cf\u8ff0\u6807\u7b7e\u662f\u4e00\u4e2a\u7b80\u77ed\u7684\u9648\u8ff0\uff0c\u63cf\u8ff0\u9875\u9762\u7684\u5185\u5bb9\uff0c\u5e76\u4e14\u53ef\u4ee5\u4f5c\u4e3a SERP \u4e2d\u9875\u9762\u94fe\u63a5\u4e0b\u65b9\u7684\u6587\u672c\u7247\u6bb5\u51fa\u73b0\u3002\u00a0<\/span><\/p>\n<p><span>\u51e0\u5e74\u524d\uff0c\u4eba\u4eec\u4f7f\u7528\u5143\u5173\u952e\u5b57\u6807\u7b7e\u5411\u641c\u7d22\u5f15\u64ce\u4f20\u8fbe\u6709\u5173\u9875\u9762\u7684\u5173\u952e\u5b57\uff0c\u4f46\u4e3b\u6d41\u641c\u7d22\u5f15\u64ce\u4e0d\u518d\u4f7f\u7528\u8be5\u6807\u7b7e\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u4ece\u5e7f\u4e49\u4e0a\u8bb2\uff0c\u5143\u6570\u636e\u662f\u63cf\u8ff0\u6570\u636e\u7684\u6570\u636e\uff0c\u8fdc\u8fdc\u8d85\u51fa\u4e86\u63cf\u8ff0\u548c\u5173\u952e\u5b57\u6807\u7b7e\u7684\u8303\u56f4\u3002\uff08\u5c31\u6b64\u800c\u8a00\uff0cFacebook \u7684 Open Graph \u6807\u7b7e\u548c Twitter Card \u6807\u7b7e\u4e5f\u662f\u5173\u4e8e\u9875\u9762\u7684\u5143\u6570\u636e\uff0c\u4ee5\u53ca\u67b6\u6784\u548c\u4e00\u4e9b\u5176\u4ed6\u7ed3\u6784\u5316\u6570\u636e\u3002\uff09\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u56fe\u50cf\u7ecf\u5e38\u4f1a\u5c06\u5176\u5143\u6570\u636e\u9644\u52a0\u5230\u56fe\u50cf\u6587\u4ef6\u672c\u8eab\u4e0a\uff0c\u800c\u8bb8\u591a\u4eba\u5e76\u6ca1\u6709\u610f\u8bc6\u5230\u8fd9\u4e00\u70b9\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6570\u636e\u5bf9\u4e8e\u4eba\u4eec\u6765\u8bf4\u57fa\u672c\u4e0a\u662f\u4e0d\u53ef\u89c1\u7684\u3002\u00a0<\/span><\/p>\n<p><span>EXIF \u6570\u636e\u4e3b\u8981\u5305\u542b\u6709\u5173\u56fe\u50cf\u7684\u6280\u672f\u4fe1\u606f &#8211; \u5305\u62ec\u62cd\u6444\u7167\u7247\u7684\u65e5\u671f\/\u65f6\u95f4\u6233\u3001\u76f8\u673a\u54c1\u724c\u548c\u578b\u53f7\u3001\u5149\u5708\u3001\u955c\u5934\u3001\u7126\u8ddd\u3001\u8272\u5f69\u7a7a\u95f4\u3001\u7167\u7247\u7684\u5730\u7406\u4f4d\u7f6e\u5750\u6807\u3001\u63cf\u8ff0\u7b49\u3002\u00a0<\/span><\/p>\n<p><span>IPTC \u6570\u636e\u53ef\u4ee5\u5305\u62ec\u6807\u9898\u3001\u63cf\u8ff0\u3001\u7c7b\u522b\/\u6d41\u6d3e\u3001\u5173\u952e\u8bcd\u3001\u6709\u5173\u56fe\u50cf\u4e2d\u51fa\u73b0\u7684\u4eba\u7269\uff08\u6a21\u7279\uff09\u7684\u5b57\u6bb5\u3001\u4f4d\u7f6e\u4fe1\u606f\uff08\u57ce\u5e02\u3001\u56fd\u5bb6\u3001\u7701\/\u5dde\u3001\u56fe\u50cf\u521b\u4f5c\u5730\u70b9\u3001\u56fe\u50cf\u4e2d\u663e\u793a\u7684\u4f4d\u7f6e\uff09\u3001\u7248\u6743\u4fe1\u606f\u3001\u4fe1\u7528\u989d\u5ea6\u3001\u6709\u5173\u56fe\u50cf\u521b\u4f5c\u8005\u7684\u4fe1\u606f\u3001\u7248\u6743\u6240\u6709\u8005\u3001\u56fe\u50cf\u8bb8\u53ef\u6761\u6b3e\u7b49\u3002\u00a0<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u8bb8\u591a\u65e7\u5185\u5bb9\u548c\u65e7\u7cfb\u7edf\u4f7f\u7528 EXIF\uff0c\u4f46 IPTC \u6570\u636e\u53ef\u80fd\u662f\u884c\u4e1a\u9886\u5148\u7684\u6807\u51c6\u3002\u00a0<\/span><\/p>\n<p><span>Google \u4f7f\u7528\u54ea\u4e9b\u56fe\u50cf\u5143\u6570\u636e\uff1f\u51e0\u5e74\u524d\uff0cGoogle \u4f3c\u4e4e\u53ef\u80fd\u4f1a\u5c3d\u53ef\u80fd\u591a\u5730\u4f7f\u7528\u5b83\u4eec\uff0c\u4f46\u8bb8\u591a\u6280\u672f\u6027\u56fe\u50cf\u89c4\u683c\uff08\u5982\u5149\u5708\uff09\u53ea\u6709\u4e13\u4e1a\u6444\u5f71\u5e08\u548c\u56fe\u50cf\u521b\u4f5c\u8005\u624d\u4f1a\u611f\u5174\u8da3\uff0c\u56e0\u6b64\u5bf9\u5927\u591a\u6570\u7528\u6237\u6765\u8bf4\uff0c\u8fd9\u4e9b\u89c4\u683c\u7684\u7528\u5904\u975e\u5e38\u6709\u9650\u3002\u00a0<\/span><\/p>\n<p><span>\u51e0\u5e74\u524d\uff0c\u6211\u5c31\u66fe\u547c\u5401\u5927\u5bb6\u5229\u7528 EXIF\uff0c\u56e0\u4e3a\u5373\u4f7f Google \u4e0d\u76f4\u63a5\u4f7f\u7528\u5b83\uff0c\u4e5f\u6709\u89c2\u70b9\u8ba4\u4e3a\uff0c\u4e00\u4e9b\u56fe\u7247\u5206\u4eab\u7f51\u7ad9\u4f1a\u5728\u7f51\u9875\u4e0a\u53d1\u5e03 EXIF \u5185\u5bb9\uff0c\u751f\u6210\u6709\u52a9\u4e8e\u6392\u540d\u7684\u5173\u952e\u5b57\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u6211\u9884\u8ba1 EXIF \u4e2d\u5d4c\u5165\u7684\u5730\u7406\u4f4d\u7f6e\u6570\u636e\u53ef\u80fd\u4f1a\u9488\u5bf9\u672c\u5730\u7f51\u7ad9\u8fdb\u884c\u66f4\u591a\u4f18\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u6ca1\u6709\u8ff9\u8c61\u8868\u660e\u8fd9\u79cd\u65b9\u6cd5\u5df2\u88ab\u4f7f\u7528\u3002\uff08\u53ea\u6709\u4e00\u4e9b\u5177\u6709\u5730\u7406\u5b9a\u4f4d\u529f\u80fd\u7684\u76f8\u673a\u53ef\u4ee5\u5c06\u5750\u6807\u5d4c\u5165 EXIF\u3002\uff09\u6709\u8f6f\u4ef6\u6216\u7f51\u7edc\u670d\u52a1\u53ef\u4ee5\u8ba9\u4f60\u81ea\u5b9a\u4e49 EXIF \u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>Google \u4ec5\u4f7f\u7528\u90e8\u5206 IPTC \u6570\u636e\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u56fe\u7247\u7684\u521b\u4f5c\u8005\u3002<\/span><\/li>\n<li><span>\u4fe1\u7528\u989d\u5ea6\u3002<\/span><\/li>\n<li><span>\u8bb8\u53ef\/\u7248\u6743\u58f0\u660e\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u60a8\u53ef\u4ee5\u901a\u8fc7 IPTC \u534f\u8bae\u6216\u7ed3\u6784\u5316\u6570\u636e\u4f7f\u7528\u56fe\u7247\u5143\u6570\u636e\uff0cGoogle \u5141\u8bb8\u8fd9\u6837\u505a\u3002\u8bf7\u6ce8\u610f\uff0c\u5982\u679c\u540c\u65f6\u4f7f\u7528 IPTC \u548c\u7ed3\u6784\u5316\u6570\u636e\u4e14\u5b57\u6bb5\u503c\u5b58\u5728\u51b2\u7a81\uff0c\u5219\u6548\u679c\u4e0d\u4f73\u3002<\/span><\/p>\n<p><span>\u4ecd\u6709\u4e00\u79cd\u89c2\u70b9\u8ba4\u4e3a\uff0c\u5982\u679c\u4f60\u5728\u7c7b\u4f3c Flickr \u7684\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u4e0a\u5206\u4eab\u56fe\u50cf\uff0c\u5176\u4ed6 EXIF \u548c IPTC \u6570\u636e\u53ef\u80fd\u4f1a\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u95f4\u63a5\u5e26\u6765\u76ca\u5904\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u5b57\u6bb5\u5c06\u4e0e\u56fe\u50cf\u672c\u8eab\u4e00\u8d77\u53d1\u5e03\u5728\u7f51\u9875\u4e0a\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u5c31\u5173\u952e\u8bcd\u548c\u6392\u540d\u800c\u8a00\uff0c\u8fd9\u6700\u591a\u53ea\u80fd\u4ea7\u751f\u8fb9\u9645\u6548\u5e94\u3002\u9664\u4e86\u4f20\u8fbe\u521b\u4f5c\u8005\u548c\u8bb8\u53ef\u9009\u9879\u5916\uff0c\u56fe\u50cf\u5143\u6570\u636e\u4e0d\u592a\u53ef\u80fd\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u592a\u591a\u597d\u5904\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u60a8\u4e5f\u53ef\u80fd\u4f7f\u7528\u9690\u85cf\u7684\u5143\u6570\u636e\u6cc4\u9732\u4e00\u4e9b\u79c1\u4eba\u6216\u654f\u611f\u6570\u636e\uff0c\u56e0\u6b64\u8bf7\u6ce8\u610f\u5b83\u7684\u5b58\u5728\u3002<\/span><\/p>\n<p><strong><span>\u56fe\u50cf\u6587\u4ef6\u540d<\/span><\/strong><\/p>\n<p><span>\u5982\u679c\u4f7f\u7528\u5408\u9002\u7684\u5173\u952e\u5b57\u6765\u7f16\u5199\u56fe\u50cf\u6587\u4ef6\u540d\uff0c\u5e76\u4e14\u8fd9\u4e9b\u6587\u4ef6\u540d\u9002\u5408\u641c\u7d22\u5f15\u64ce\uff0c\u5219\u56fe\u50cf\u6587\u4ef6\u540d\u7684\u5f71\u54cd\u529b\u4f1a\u5f88\u5927\u3002\u8fd9\u7c7b\u4f3c\u4e8e\u4eba\u4eec\u4f7f\u7528\u5173\u952e\u5b57 URL \u6765\u83b7\u5f97 SEO \u4f18\u52bf\u3002\u00a0<\/span><\/p>\n<p><span>\u663e\u7136\uff0c\u5355\u8bcd\u5173\u952e\u8bcd\u5f88\u5bb9\u6613\u5c31\u751f\u6210\u4e00\u4e2a\u6587\u4ef6\u540d\uff0c\u4f8b\u5982\u201cpangolin.jpg\u201d\u3002\u5982\u679c\u60a8\u8981\u4f18\u5316\u7684\u5173\u952e\u8bcd\u662f\u4e00\u4e2a\u5305\u542b\u591a\u4e2a\u5355\u8bcd\u7684\u77ed\u8bed\uff0c\u5219\u5355\u8bcd\u9700\u8981\u7528\u7a7a\u683c\u5b57\u7b26\u5206\u9694\uff0c\u4f8b\u5982\u7834\u6298\u53f7\uff08\u201c-\u201d\uff09\u3001\u53e5\u70b9\uff08\u201c\u3002\u201d\uff09\u3001\u6ce2\u6d6a\u7b26\u53f7\uff08\u201c~\u201d\uff09\u6216\u7a7a\u683c\u7684 HTML \u8f6c\u4e49\u4ee3\u7801\uff08\u201c\uff0520\u201d\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u8fd9\u4f3c\u4e4e\u662f\u4e00\u4e2a\u5408\u7406\u7684\u9009\u62e9\uff0c\u4f46\u8bf7\u4e0d\u8981\u4f7f\u7528\u4e0b\u5212\u7ebf\uff08\u201c_\u201d\uff09\u4f5c\u4e3a\u7a7a\u683c\uff0c\u56e0\u4e3a\u5b83\u4e0e\u7a7a\u683c\u7684\u5904\u7406\u65b9\u5f0f\u4e0d\u540c\uff0c\u5e76\u4e14\u4e0e\u641c\u7d22\u67e5\u8be2\u76f8\u6bd4\u4f1a\u964d\u4f4e\u7cbe\u786e\u5339\u914d\u7684\u8bc4\u4f30\u6548\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u8981\u6c42\u56fe\u50cf\u5177\u6709 ID \u53f7\uff0c\u5219\u53ef\u4ee5\u8bbe\u8ba1 CMS \u4ee5\u5141\u8bb8\u60a8\u5c06 ID \u653e\u5728\u6587\u4ef6\u540d\u672b\u5c3e\u3001\u81ea\u5b9a\u4e49\u5173\u952e\u5b57\u4e4b\u540e\u3001\u6587\u4ef6\u7c7b\u578b\u6307\u793a\u7b26\u4e4b\u524d\uff08\u4f8b\u5982\uff0c\u201cgreen-pangolin-ABC123.jpg\u201d\uff09\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u56fe\u7247 URL \u8def\u5f84<\/span><\/strong><\/p>\n<p><span>Google \u8868\u793a\u4ed6\u4eec\u4e5f\u4f7f\u7528 URL \u8def\u5f84\u6765\u7406\u89e3\u56fe\u50cf\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u62e5\u6709\u5927\u91cf\u7684\u56fe\u50cf\u5185\u5bb9\uff0c\u5c06\u5b83\u4eec\u5b58\u50a8\u5728\u670d\u52a1\u5668\u4e0a\u7684\u5206\u7c7b\u548c\u5b50\u5206\u7c7b\u76ee\u5f55\u4e2d\u53ef\u80fd\u4f1a\u63d0\u4f9b\u4e00\u4e9b\u8fb9\u9645\u5173\u952e\u5b57\u76f8\u5173\u6027\u3002<\/span><\/p>\n<p><span>\u9664\u6b64\u4e4b\u5916\uff0c\u826f\u597d\u7684\u5173\u952e\u5b57\u6587\u4ef6\u540d\u8fd8\u5177\u6709\u66f4\u5f3a\u7684\u76f8\u5173\u6027\uff08\u4f8b\u5982\u201cexample.com\/asia\/exotic-animals\/pangolin-in-nature.jpg\u201d\uff09\u3002<\/span><\/p>\n<p><strong><span>\u907f\u514d\u9650\u5236\u5185\u5bb9<\/span><\/strong><\/p>\n<p><span>\u8fd9\u770b\u8d77\u6765\u5f88\u660e\u663e\uff0c\u4f46\u90a3\u4e9b\u53ef\u80fd\u88ab\u8bef\u8ba4\u4e3a\u8272\u60c5\u6216\u4ec7\u6068\u7b26\u53f7\u7684\u56fe\u50cf\u53ef\u80fd\u4f1a\u88ab\u7981\u6b62\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u4f60\u6258\u7ba1\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\uff0c\u4f60\u5e94\u8be5\u5df2\u7ecf\u5236\u5b9a\u4e86\u4e00\u4e9b\u76d1\u7ba1\u63aa\u65bd\u6765\u963b\u6b62\u6216\u5220\u9664\u53d7\u9650\u5185\u5bb9\u3002\u9664\u975e\u4f60\u7684\u7f51\u7ad9\u5df2\u7ecf\u88ab\u5f52\u7c7b\u4e3a\u6d89\u53ca\u654f\u611f\u8bdd\u9898\u3002<\/span><\/p>\n<h3 id=\"h-incorporating-images-into-html-pages\" class=\"wp-block-heading\"><span>\u5c06\u56fe\u50cf\u5408\u5e76\u5230 HTML \u9875\u9762\u4e2d<\/span><\/h3>\n<p><span>\u7b2c\u4e8c\u7c7b\u56fe\u50cf\u4f18\u5316\u56e0\u7d20\u5305\u62ec\u641c\u7d22\u8425\u9500\u4eba\u5458\u5386\u53f2\u4e0a\u6700\u5173\u6ce8\u7684\u7b56\u7565\u3002\u7136\u800c\uff0c\u6709\u4e00\u4e9b\u73b0\u4ee3\u7684\u53d8\u5316\u503c\u5f97\u5bc6\u5207\u5173\u6ce8\u3002\u00a0<\/span><\/p>\n<p><span>\u9075\u5faa\u8fd9\u4e9b\u5efa\u8bae\u901a\u5e38\u53ef\u4ee5\u63d0\u9ad8\u5173\u952e\u8bcd\u6392\u540d\uff0c\u56e0\u4e3a\u5f88\u591a\u7f51\u7ad9\u5bf9\u56fe\u7247\u4f18\u5316\u975e\u5e38\u61d2\u6563\u3002\u5927\u591a\u6570\u7f51\u7ad9\u53ea\u5173\u6ce8\u7f51\u9875\u548c\u7f51\u7ad9\u7684\u5916\u89c2\uff0c\u800c\u4e0d\u786e\u4fdd\u7f51\u7ad9\u5728\u6280\u672f\u4e0a\u6784\u5efa\u826f\u597d\u3002<\/span><\/p>\n<p><strong><span>\u907f\u514d CSS \u56fe\u50cf\u4f20\u9001<\/span><\/strong><\/p>\n<p><span>\u60a8\u7f51\u9875\u7684\u4e3b\u8981\u5185\u5bb9\u56fe\u50cf\u4e0d\u5e94\u4f5c\u4e3a \u6216\u5176\u4ed6\u5143\u7d20\u7684\u80cc\u666f\u56fe\u50cf<\/span><code>&lt;div&gt;<\/code><span>\u3002Google<\/span><code>&lt;span&gt;<\/code><span>\u57fa\u672c\u4e0a\u4f1a\u5ffd\u7565 CSS \u56fe\u50cf\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u907f\u514d\u4f7f\u7528 JavaScript \u4f20\u9012\u56fe\u50cf<\/span><\/strong><\/p>\n<p><span>\u4e0e CSS \u56fe\u7247\u4f20\u9001\u7c7b\u4f3c\uff0c\u901a\u8fc7 JavaScript \u4f20\u9001\u56fe\u7247\u53ef\u80fd\u4f1a\u5bfc\u81f4 Google \u4e0d\u7d22\u5f15\u8be5\u56fe\u7247\u3002\u56e0\u6b64\uff0c\u901a\u8fc7\u5f02\u6b65\u4f20\u9001\u52a0\u8f7d\u56fe\u7247\u53ef\u80fd\u4e0d\u8d77\u4f5c\u7528\u3002\u00a0<\/span><\/p>\n<p><strong><span>&lt;img&gt; \u66ff\u4ee3\u6587\u672c<\/span><\/strong><\/p>\n<p><span>\u56fe\u50cf alt \u6587\u672c\u662f\u201c\u66ff\u4ee3\u6587\u672c\u201d\u7684\u7f29\u5199\uff0c\u5305\u542b\u5728\u6807\u7b7e\u4e2d\uff0c<\/span><code>&lt;img&gt;<\/code><span>\u5982\u4e0b\u6240\u793a\uff1a<\/span><\/p>\n<p><code>&lt;img src=\"somewhere\/green-pangolin.jpg\" alt=\"Green Pangolins sauntering around their enclosure in the city zoo.\"&gt;<\/code><\/p>\n<p><span>\u66ff\u4ee3\u6587\u672c\u5e94\u8be5\u7b80\u6d01\u5e76\u6e05\u695a\u5730\u4f20\u8fbe\u56fe\u50cf\u7684\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><span>\u66ff\u4ee3\u6587\u672c\u662f\u641c\u7d22\u5f15\u64ce\u7528\u4e8e\u7406\u89e3\u56fe\u50cf\u7684\u57fa\u672c\u5143\u7d20\u3002\u89c6\u969c\u4eba\u58eb\u53ef\u4ee5\u4f7f\u7528\u5b83\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684\u97f3\u9891\u6d4f\u89c8\u5668\u53ef\u4ee5\u5927\u58f0\u6717\u8bfb\u66ff\u4ee3\u6587\u672c\uff0c\u5e2e\u52a9\u4ed6\u4eec\u7406\u89e3\u9875\u9762\u5185\u5bb9\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u4f18\u5316 &lt;img&gt; \u6807\u7b7e<\/span><\/strong><\/p>\n<p><span>\u4e0e CSS \u6216 JavaScript \u56fe\u50cf\u4f20\u9012\u5e76\u4e0d\u7406\u60f3\u4e0d\u540c\uff0c\u7b80\u5355\u7684 HTML<\/span><code>&lt;img&gt;<\/code><span>\u6807\u7b7e\u5bf9\u4e8e SEO \u4f18\u52bf\u975e\u5e38\u6709\u5229\u3002\u00a0<\/span><\/p>\n<p><span>\u6839\u636e\u4e4b\u524d\u7684\u5efa\u8bae\uff0c<\/span><code>&lt;img&gt;<\/code><span>\u4f7f\u7528\u597d\u7684 src \u6587\u4ef6\u540d\u548c alt \u53c2\u6570\u6587\u672c\u6784\u5efa\u60a8\u7684\u6807\u7b7e\u3002\u00a0<\/span><\/p>\n<p><span>\u8bbe\u7f6e\u9ad8\u5ea6\u548c\u5bbd\u5ea6\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u5b83\u5e94\u8be5\u4e0e\u9875\u9762\u4e0a\u663e\u793a\u65f6\u7684\u5b9e\u9645\u56fe\u50cf\u5927\u5c0f\u76f8\u5339\u914d\u3002\u4ec5\u901a\u8fc7\u9ad8\u5ea6\/\u5bbd\u5ea6\u53c2\u6570\u8c03\u6574\u5927\u5c0f\u53ef\u80fd\u4f1a\u5bfc\u81f4\u663e\u793a\u4e0d\u592a\u6d41\u7545\u3002<\/span><\/p>\n<p><span>\u5728\u65e9\u671f\u7684 HTML \u6f14\u53d8\u8fc7\u7a0b\u4e2d\uff0c\u53ef\u4ee5\u4f7f\u7528 lowsrc \u5c5e\u6027\u4e3a\u53ef\u4ee5\u5feb\u901f\u52a0\u8f7d\u7684\u8f83\u5c0f\u3001\u4f4e\u5206\u8fa8\u7387\u56fe\u50cf\u6587\u4ef6\u63d0\u4f9b URL\uff0c\u7136\u540e\u4e3a\u52a0\u8f7d\u901f\u5ea6\u8f83\u6162\u3001\u5206\u8fa8\u7387\u8f83\u9ad8\u7684\u56fe\u50cf\u63d0\u4f9b URL\u3002\u4f46\u662f\uff0c\u6b64\u53c2\u6570\u5728 HTML 5 \u4e2d\u5df2\u88ab\u5f03\u7528\u3002\u00a0<\/span><\/p>\n<p><span>\u8be5<\/span><code>&lt;img&gt;<\/code><span>\u6587\u4ef6\u975e\u5e38\u9002\u5408\u4f18\u5316\u56fe\u50cf\u4ee5\u8fdb\u884c\u641c\u7d22\u3002\u4f46\u5982\u679c\u60a8\u7684\u8425\u9500\u7b56\u7565\u6d89\u53ca\u63d0\u4f9b\u66f4\u5927\u6216\u5168\u5c4f\u56fe\u50cf\u6765\u5438\u5f15\u8bbf\u5ba2\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u5c06\u56fe\u50cf\u94fe\u63a5\u5230\u66f4\u9ad8\u5206\u8fa8\u7387\u6216\u66f4\u5927\u7684\u7248\u672c\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0cGoogle \u5efa\u8bae\u4f7f\u7528\u56fe\u50cf srcset \u5c5e\u6027\u4e3a\u540c\u4e00\u56fe\u50cf\u4f20\u9012\u591a\u4e2a\u5c3a\u5bf8\u6587\u4ef6\uff0c\u4ee5\u4fbf\u4e3a\u4e0d\u540c\u5c4f\u5e55\u5c3a\u5bf8\u63d0\u4f9b\u54cd\u5e94\u5f0f\u9875\u9762\u3002<\/span><\/p>\n<p><span>\u4ed6\u4eec\u6700\u8fd1\u7684\u56fe\u50cf SEO \u66f4\u65b0<\/span><span>\u660e\u786e\u6307\u51fa<\/span><span>\uff0cGoogle \u4f1a\u5bf9<\/span><code>&lt;img&gt;<\/code><span>\u5143\u7d20\u8fdb\u884c\u7d22\u5f15\uff0c\u5305\u62ec\u5f53\u5b83\u4eec\u88ab\u5305\u542b\u5728\u5176\u4ed6\u5143\u7d20\u4e2d\u65f6\uff0c\u4f8b\u5982<\/span><code>&lt;picture&gt;<\/code><span>\u5143\u7d20\u3002<\/span><\/p>\n<p><strong><span>\u5728 &lt;img&gt; \u6807\u7b7e\u4e0a\u4f7f\u7528 srcset \u5c5e\u6027<\/span><\/strong><\/p>\n<p><span>\u8fd8\u8bb0\u5f97\u9875\u9762\u901f\u5ea6\u548c\u79fb\u52a8\u53cb\u597d\u6027\u5bf9 SEO \u6709\u591a\u91cd\u8981\u5417\uff1f\u56e0\u6b64\uff0c\u63d0\u4f9b\u54cd\u5e94\u5f0f\u56fe\u50cf\u73b0\u5728\u662f\u6700\u4f73\u9009\u62e9\u3002\u00a0<\/span><\/p>\n<p><span>srcset \u6700\u9002\u5408\u5b9a\u4e49\u540c\u4e00\u56fe\u50cf\u7684\u4e00\u7ec4\u4e0d\u540c\u5c3a\u5bf8\u7248\u672c\u5e76\u4f20\u8fbe\u6bcf\u4e2a\u56fe\u50cf\u7684\u5c3a\u5bf8\u3002<\/span><\/p>\n<p><span>\u5305\u542b\u5c3a\u5bf8\u89c4\u8303\u5c5e\u6027\u53ef\u4ee5\u6307\u793a\u6d4f\u89c8\u5668\u6839\u636e\u6d4f\u89c8\u5668\u7a97\u53e3\u5c4f\u5e55\u5c3a\u5bf8\u663e\u793a\u54ea\u4e2a\u56fe\u50cf\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u540e\uff0c\u67e5\u770b\u8bbe\u5907\u6d4f\u89c8\u5668\u53ef\u4ee5\u786e\u5b9a\u5411\u6700\u7ec8\u7528\u6237\u663e\u793a\u54ea\u79cd\u5c3a\u5bf8\u3002<\/span><\/p>\n<p><span>src \u5c5e\u6027\u6307\u5b9a\u9ed8\u8ba4\u56fe\u7247\u6587\u4ef6\u7684 URL\uff0c\u800c srcset \u5219\u4e3a\u6bcf\u4e2a\u54cd\u5e94\u5f0f\u56fe\u7247\u63d0\u4f9b URL\/\u5bbd\u5ea6\u5bf9\u3002\u4f8b\u5982\uff1a<\/span><\/p>\n<p><code>&lt;img src=\"somewhere\/green-pangolin.jpg\"<br \/>\nsrcset=\"green-pangolin-250.jpg 250w, green-pangolin-500.jpg 500w,<br \/>\ngreen-pangolin-750.jpg 750w\"<br \/>\nsizes=\"(max-width: 1082px) 250px, (max-width: 1282px) 500px, 750px\"<br \/>\nalt=\"Green Pangolins sauntering around their enclosure in the city zoo.\"&gt;<\/code><\/p>\n<p><strong><span>\u907f\u514d\u91cd\u5b9a\u5411\u56fe\u50cf<\/span><\/strong><\/p>\n<p><span>\u4e0e\u7f51\u9875\u7c7b\u4f3c\uff0cGoogle \u53ef\u4ee5\u5904\u7406\u56fe\u7247\u7684\u91cd\u5b9a\u5411\u3002\u4f46\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u60a8\u4e0d\u5e94\u8be5\u91cd\u5b9a\u5411\u56fe\u7247 &#8211; \u5728\u7f51\u9875\u4e2d\u5305\u542b\u56fe\u7247\u65f6\uff0c\u8bf7\u4f7f\u7528\u56fe\u7247\u7684\u6700\u7ec8 URL\u3002<\/span><\/p>\n<p><strong><span>\u4e0d\u8981\u4f7f\u7528 robots.txt \u963b\u6b62 Googlebot \u8bbf\u95ee\u60a8\u7684\u56fe\u7247\u76ee\u5f55<\/span><\/strong><\/p>\n<p><span>\u8fd9\u5e94\u8be5\u662f\u663e\u800c\u6613\u89c1\u7684\uff0c\u4f46\u5b83\u786e\u5b9e\u53d1\u751f\u4e86\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u4f7f\u7528<\/span><\/strong><strong><span>\u56fe\u7247\u7ad9\u70b9\u5730\u56fe<\/span><\/strong><strong><span>\u5411 Googlebot \u516c\u5f00\u60a8\u7684\u56fe\u7247<\/span><\/strong><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u7ed3\u6784\u7b80\u5355\uff0c\u5e76\u4e14 Google \u53ef\u4ee5\u8f7b\u677e\u5730\u4e3a\u5305\u542b\u56fe\u7247\u7684\u6240\u6709\u7f51\u9875\u7f16\u5236\u7d22\u5f15\uff0c\u90a3\u4e48\u4f7f\u7528\u56fe\u7247\u7ad9\u70b9\u5730\u56fe\u53ef\u80fd\u53ea\u662f\u4e3a\u56fe\u7247\u7f16\u5236\u7d22\u5f15\u7684\u4e00\u79cd\u5907\u4efd\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u5982\u679c\u60a8\u62e5\u6709\u5927\u91cf\u7684\u56fe\u50cf\u6216\u5305\u542b\u8fd9\u4e9b\u56fe\u50cf\u7684\u9875\u9762\u4ec5\u901a\u8fc7\u5ef6\u8fdf\u52a0\u8f7d\u548c\u65e0\u9650\u6eda\u52a8\u663e\u793a\u5b83\u4eec\uff0c\u90a3\u4e48\u56fe\u50cf\u7ad9\u70b9\u5730\u56fe\u53ef\u80fd\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e<\/span><\/strong><\/p>\n<p><span>Google \u7684\u56fe\u7247 SEO \u6700\u4f73\u5b9e\u8df5\u5f15\u7528\u4e86<\/span><span>\u4ea7\u54c1<\/span><span>\u3001<\/span><span>\u89c6\u9891<\/span><span>\uff08\u7528\u4e8e\u89c6\u9891\u7f29\u7565\u56fe\uff09\u548c<\/span><span>\u98df\u8c31<\/span><span>\u7c7b\u578b\u7684\u7ed3\u6784\u5316\u6570\u636e\u3002\u4f46\u6211\u8fd8\u4f1a\u5728\u8be5\u5217\u8868\u4e2d\u6dfb\u52a0<\/span><span>\u5fbd\u6807<\/span><span>\uff08\u7528\u4e8e\u7ec4\u7ec7\u3001<\/span><span>\u672c\u5730\u4e1a\u52a1<\/span><span>\uff09\u3001<\/span><span>\u64cd\u4f5c\u65b9\u6cd5<\/span><span>\u548c<\/span><span>\u6587\u7ae0<\/span><span>\uff08\u6587\u7ae0\u3001\u65b0\u95fb\u6587\u7ae0\u548c\u535a\u5ba2\u5e16\u5b50\uff09\u7c7b\u578b\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u6ce8\u610f\uff0c\u5fbd\u6807\u4f18\u5316\u5bf9\u4e8e\u5e2e\u52a9\u4f18\u5316\u6574\u4e2a\u7f51\u7ad9\u975e\u5e38\u6709\u7528\u3002\u56e0\u6b64\uff0c\u5373\u4f7f\u60a8\u4e0d\u671f\u671b\u7528\u6237\u4e13\u95e8\u641c\u7d22\u60a8\u7684\u5fbd\u6807\uff0c\u8fd9\u4e5f\u662f\u503c\u5f97\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u5bf9\u4e8e\u77e5\u540d\u54c1\u724c\uff0c\u5bf9\u4e8e\u641c\u7d22\u5fbd\u6807\u7684\u4eba\u6765\u8bf4\uff0c\u4f1a\u6709\u5f88\u591a\u5408\u7406\u3001\u516c\u5e73\u4f7f\u7528\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u60a8\u53ef\u80fd\u5e0c\u671b\u5728\u4e13\u95e8\u7684\u65b0\u95fb\u8d44\u6599\u5305\u9875\u9762\u4e0a\u63d0\u4f9b\u591a\u79cd\u5c3a\u5bf8\uff0c\u5305\u62ec\u9ad8\u5206\u8fa8\u7387\u77e2\u91cf\u56fe\u3002\u00a0<\/span><\/p>\n<p><span>\u4f5c\u4e3a\u4e00\u9879\u9644\u52a0\u6807\u51c6\uff0cGoogle \u6307\u51fa\uff0c\u4f7f\u7528\u7ed3\u6784\u5316\u6807\u8bb0\u7684\u5fbd\u6807\u8bbe\u8ba1\u5e94\u5728\u767d\u8272\u80cc\u666f\u4e0a\u770b\u8d77\u6765\u7f8e\u89c2\uff0c\u56e0\u6b64\u5982\u679c\u60a8\u7684\u5fbd\u6807\u662f\u900f\u660e PNG \u6216 GIF\uff0c\u8bf7\u4ed4\u7ec6\u8003\u8651\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u6211\u4eec\u63d0\u5230\u5fbd\u6807\u65f6\uff0c\u8fd8\u8bf7\u6ce8\u610f\uff0cGoogle \u8d8a\u6765\u8d8a\u591a\u5730\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u4f7f\u7528\u60a8\u7f51\u7ad9\u7684\u56fe\u6807\u548c\u5217\u8868\uff0c\u5c24\u5176\u662f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u3002<\/span><\/p>\n<p><span>\u9075\u5faa<\/span><span>Google \u7684 Favicon \u6587\u6863<\/span><span>\u4ee5\u786e\u4fdd\u6700\u4f73\u5305\u542b\u6548\u679c\u3002\uff08\u8bf7\u6ce8\u610f\uff0cGoogle \u4e13\u95e8\u9488\u5bf9\u8fd9\u4e9b\u5c0f\u56fe\u50cf\u4f7f\u7528\u4e86\u7279\u6b8a\u7684 Favicon \u722c\u866b\uff01\u56e0\u6b64\uff0c\u8bf7\u4e0d\u8981\u963b\u6b62\u5b83\u3002\uff09<\/span><\/p>\n<p><strong><span>\u5c06 Facebook \u7684 Open Graph (OG) \u548c Twitter Cards \u5143\u6570\u636e\u6dfb\u52a0\u5230\u9875\u9762<\/span><\/strong><\/p>\n<p><span>\u8fc7\u53bb\uff0c\u5f53\u5176\u4ed6\u5143\u6570\u636e\u548c\u7ed3\u6784\u5316\u6570\u636e\u4e0d\u5b58\u5728\u65f6\uff0cGoogle \u4f1a\u4f7f\u7528\u6570\u636e\u4f5c\u4e3a\u8fd9\u4e9b\u6807\u7b7e\u7684\u540e\u5907\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u641c\u7d22\u4f18\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u4f7f\u7528\u5b83\u7684\u4e3b\u8981\u4f18\u70b9\u662f\uff0c\u5f53\u9875\u9762\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5171\u4eab\u65f6\uff0c\u5b83\u4eec\u6709\u52a9\u4e8e\u63d0\u4f9b\u9884\u89c8\u7247\u6bb5\u3002<\/span><\/p>\n<p><span>OG \u548c Twitter Cards \u4e2d\u4f7f\u7528\u7684\u56fe\u50cf\u53ef\u4ee5\u51fa\u73b0\u5728\u8fd9\u4e9b\u7247\u6bb5\u4e2d\uff0c\u4ece\u800c\u589e\u52a0 Facebook \u548c Twitter \u7684\u7528\u6237\u70b9\u51fb\u7387\u3002<\/span><\/p>\n<h3 id=\"h-promoting-and-distributing-images\" class=\"wp-block-heading\"><span>\u5ba3\u4f20\u548c\u5206\u53d1\u56fe\u50cf<\/span><\/h3>\n<p><span>\u56fe\u50cf\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u901a\u5e38\u4e3b\u8981\u4fa7\u91cd\u4e8e\u4f18\u5316\u9875\u9762\u548c\u73b0\u573a\u56e0\u7d20\uff0c\u5047\u8bbe\u4eba\u4eec\u5c06\u5728\u81ea\u5df1\u7684\u672c\u5730\u7f51\u7ad9\u4e0a\u6258\u7ba1\u56fe\u50cf\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u4ee5\u56fe\u50cf\u4f5c\u4e3a\u4e3b\u8981\u8425\u9500\u7ec4\u6210\u90e8\u5206\u7684\u7f51\u7ad9\u6765\u8bf4\uff0c\u4ee5\u591a\u79cd\u65b9\u5f0f\u6258\u7ba1\u548c\u63a8\u5e7f\u6bd4\u4ec5\u5728\u672c\u5730\u7f51\u7ad9\u4e0a\u6258\u7ba1\u66f4\u6709\u5229\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u76f8\u4fe1\u4eba\u4eec\u641c\u7d22\u56fe\u7247\u7136\u540e\u70b9\u51fb\u8fdb\u5165\u60a8\u7684\u7f51\u7ad9\u53ef\u80fd\u4f1a\u4e3a\u60a8\u5e26\u6765\u7f51\u7ad9\u5f15\u8350\u6d41\u91cf\uff0c\u90a3\u4e48\u9664\u4e86\u60a8\u7684\u672c\u5730\u7f51\u7ad9\u4e4b\u5916\uff0c\u56fe\u7247\u8fd8\u53ef\u4ee5\u6709\u5229\u5730\u6258\u7ba1\u5728\u5176\u4ed6\u6e20\u9053\u4e0a\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u8fd9\u4e2a\u9886\u57df\uff0c\u6709\u673a\u641c\u7d22\u548c\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u4e4b\u95f4\u7684\u754c\u9650\u53ef\u80fd\u4f1a\u6709\u70b9\u6a21\u7cca\u3002<\/span><\/p>\n<p><span>\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u63a8\u5e7f\u65f6\u663e\u800c\u6613\u89c1\u7684\u95ee\u9898\u662f &#8211; \u6765\u81ea\u793e\u4ea4\u5e16\u5b50\u7684\u94fe\u63a5\u662f\u5426\u4f1a\u5bf9\u6211\u7684\u539f\u751f\u7f51\u7ad9\u7684\u5185\u5bb9\u6709\u76ca\uff1f\u00a0<\/span><\/p>\n<p><span>\u76ee\u524d\u8fd9\u662f\u4e00\u4e2a\u76f8\u5f53\u590d\u6742\u7684\u8bdd\u9898\uff0c\u4f46\u4f60\u5e94\u8be5\u660e\u767d\uff0c\u867d\u7136\u6765\u81ea\u793e\u4ea4\u5a92\u4f53<\/span><span>\u5e73\u53f0<\/span><span>\u7684\u5927\u591a\u6570\u94fe\u63a5\u90fd\u4f7f\u7528 rel=\u201dnofollow\u201d \u94fe\u63a5\u53c2\u6570\uff0c\u4f46\u5b83\u4eec\u4ecd\u53ef\u80fd\u4f20\u8fbe\u4e00\u4e9b\u53ef\u4ee5\u8f6c\u5316\u4e3a\u6709\u673a\u6392\u540d\u4f18\u52bf\u7684\u94fe\u63a5\u4f18\u52bf\u3002\u00a0<\/span><\/p>\n<p><span>Nofollow \u901a\u5e38\u4f1a\u963b\u6b62\u94fe\u63a5\u5229\u76ca\u7684\u8f6c\u79fb\uff0c\u4f46\u8c37\u6b4c\u5728 2019 \u5e74\u8868\u793a\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u5c06<\/span><span>\u5176\u89c6\u4e3a\u4e00\u79cd\u201c\u6697\u793a\u201d\uff0c<\/span><span>\u8868\u660e\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u4ed6\u4eec\u786e\u5b9e\u4f1a\u8ba1\u7b97\u4f20\u8fbe\u7684\u94fe\u63a5\u6743\u91cd\u3002\u00a0<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u8c37\u6b4c\u7684\u7cfb\u7edf\u4f1a\u5206\u6790\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u7684\u94fe\u63a5\u56fe\uff0c\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\/\u53c2\u4e0e\u5ea6\u4fe1\u53f7\u4e5f\u4f1a\u4e0e\u8fd9\u4e9b\u7cfb\u7edf\u4e2d\u7684\u94fe\u63a5\u7d27\u5bc6\u534f\u8c03\u3002\u00a0<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u901a\u8fc7\u8d26\u6237\u94fe\u63a5\u8861\u91cf\u7684\u8d26\u6237\u53d7\u6b22\u8fce\u7a0b\u5ea6\u548c\u7279\u5b9a\u5e16\u5b50\uff08\u5305\u62ec\u5176\u56fe\u7247\uff09\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u5f88\u53ef\u80fd\u4f1a\u5f71\u54cd\u5176\u662f\u5426\u4f20\u9012\u4efb\u4f55\u94fe\u63a5\u4fe1\u53f7\u3002\u00a0<\/span><\/p>\n<p><span>\u800c\u4e14\uff0c\u4eba\u6c14\/\u53c2\u4e0e\u5ea6\u8f83\u4f4e\u7684\u5e10\u6237\u548c\u5e16\u5b50\u53ef\u80fd\u4e0d\u4f1a\u4f20\u9012\u4efb\u4f55\u94fe\u63a5\u4fe1\u53f7\u3002\u56e0\u6b64\uff0c\u60a8\u9700\u8981\u83b7\u5f97\u4eba\u6c14\u6216\u663e\u8457\u7684\u53c2\u4e0e\u5ea6\u624d\u80fd\u8ba9\u5e16\u5b50\u5f71\u54cd\u641c\u7d22\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u8fd8\u5e94\u8be5\u63d0\u5230\uff0c\u5c31\u5728 2022 \u5e74 12 \u6708\uff0c\u5f53\u4e00\u4f4d\u7528\u6237\u53d1\u5e03\u4e86\u201c\u6211\u4eec\u5e94\u8be5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4f7f\u7528 rel=\u201dnofollow\u201d \u7684\u95ee\u9898\u65f6\uff0c\u8c37\u6b4c\u7684 John Mueller \u5728 Reddit \u4e0a\u53d1\u5e03\u4e86\u4e00\u6761\u8bc4\u8bba\u3002<\/span><\/p>\n<p><span>\u7a46\u52d2\u56de\u7b54\u8bf4\uff1a\u201c\u94fe\u63a5\u5230\u4f60\u81ea\u5df1\u7684\u4e2a\u4eba\u8d44\u6599\uff1f\u7edd\u5bf9\u4e0d\u884c\u3002[\u5929\u54ea\uff0c\u8fd9\u80af\u5b9a\u4f1a\u662f\u4e00\u6b21\u6709\u8da3\u7684\u65c5\u7a0b]\u201d\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u8fd9\u53ef\u80fd\u53ea\u662f\u5173\u6ce8\u5982\u4f55\u7981\u6b62\u94fe\u63a5\u5230\u60a8\u81ea\u5df1\u7684\u5e10\u6237\u8fdd\u53cd\u7f51\u7edc\u6807\u51c6\uff0c\u56e0\u4e3a\u4eba\u4eec\u4e0d\u4f1a\u7981\u6b62\u94fe\u63a5\u5230\u81ea\u5df1\u7684\u5e10\u6237\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u5b83\u4e5f\u786e\u5b9e\u8868\u660e\uff0c\u5728\u4f7f\u7528 nofollow \u7684\u540c\u65f6\u5728\u81ea\u5df1\u7684\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\u4e4b\u95f4\u8fdb\u884c\u4e92\u8fde\u53ef\u80fd\u4f1a\u6311\u6218\u8c37\u6b4c\u4f7f\u7528\u94fe\u63a5\u786e\u5b9a\u8d26\u6237\u4e4b\u95f4\u5173\u7cfb\u7684\u80fd\u529b\uff0c\u8fd9\u53ef\u80fd\u4f1a\u4e25\u91cd\u5f71\u54cd\u5176\u77e5\u8bc6\u56fe\u8c31\u7684\u7b97\u6cd5\u5206\u6790\u3002\u00a0<\/span><\/p>\n<p><span>\u81ea\u52a8\u53d6\u6d88\u5173\u6ce8\u793e\u4ea4\u5a92\u4f53\u5e10\u6237\u7684\u60c5\u51b5\u65f6\u6709\u53d1\u751f\uff0c\u4f8b\u5982\u901a\u8fc7\u65e0\u77e5\u5730\u5728 WordPress \u4e3b\u9898\u4e2d\u5b9e\u65bd\u9ed8\u8ba4\u8bbe\u7f6e\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u9700\u8981\u6ce8\u610f\u548c\u907f\u514d\u7684\u4e8b\u60c5\u3002\u4f46\u663e\u800c\u6613\u89c1\u7684\u662f\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5bf9\u81ea\u7136\u641c\u7d22\u6392\u540d\u4ea7\u751f\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u4ec5\u662f\u4e00\u4e9b\u5173\u4e8e\u63a8\u5e7f\u4f60\u7684\u56fe\u50cf\u7684\u60f3\u6cd5\u3002<\/span><\/p>\n<p><strong><span>\u5728 Facebook \u548c Twitter \u4e0a\u53d1\u5e03\u56fe\u7247<\/span><\/strong><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u4f7f\u7528\u56fe\u50cf\u6240\u5728\u7684\u9875\u9762 URL\uff0c\u5e76\u8ba9\u56fe\u50cf\u4f5c\u4e3a\u9884\u89c8\u51fa\u73b0\u5728 Facebook \u548c Twitter \u4e0a\u3002<\/span><\/p>\n<p><span>\u4f46\u5982\u679c\u60a8\u7684\u4e3b\u8981\u5185\u5bb9\u662f\u56fe\u50cf\u672c\u8eab\uff0c\u5219\u5c06\u5176\u76f4\u63a5\u53d1\u5e03\u5728 Facebook \u548c Twitter \u4e0a\uff0c\u5e76\u5728\u5e16\u5b50\u4e2d\u63d0\u4f9b\u826f\u597d\u7684\u63cf\u8ff0\u6587\u672c\uff08\u4ee5\u53ca\u53ef\u9009\u7684\u66ff\u4ee3\u6587\u672c\uff09\u5c06\u4e3a\u56fe\u50cf\u51fa\u73b0\u5728\u56fe\u50cf\u641c\u7d22\u7ed3\u679c\u4e2d\u63d0\u4f9b\u66f4\u591a\u673a\u4f1a\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u540e\uff0c\u5e16\u5b50\u53ef\u4ee5\u5305\u542b\u6307\u5411\u60a8\u7f51\u7ad9\u4e0a\u539f\u59cb\u5185\u5bb9\u9875\u9762\u7684\u94fe\u63a5\u3002\u663e\u7136\uff0c\u5982\u679c\u60a8\u7684\u4e3b\u8981\u529f\u80fd\u662f\u6587\u7ae0\u9875\u9762\uff0c\u90a3\u4e48\u60a8\u6700\u521d\u5c06\u5e0c\u671b\u4ec5\u4f7f\u7528\u6307\u5411\u9875\u9762\u7684\u94fe\u63a5\u8fdb\u884c\u63a8\u5e7f\uff0c\u5e76\u4f9d\u9760\u9884\u89c8\u56fe\u50cf\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u901a\u8fc7\u591a\u6b21\u53d1\u5e03\u540c\u4e00\u9879\u76ee\u6765\u8fdb\u884c\u4f18\u5316\uff0c\u56e0\u6b64\u7b2c\u4e8c\u6b21\u6216\u7b2c\u4e09\u6b21\u53d1\u5e03\u65f6\uff0c\u60a8\u53ea\u9700\u4e0a\u4f20\u56fe\u7247\u5e76\u5c06\u94fe\u63a5\u6dfb\u52a0\u5230\u9875\u9762\u5373\u53ef\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u5982\u679c\u4e00\u4e2a\u9875\u9762\u6709\u591a\u5f20\u56fe\u7247\uff0c\u76f4\u63a5\u5728 Facebook \u6216 Twitter \u4e0a\u53d1\u5e03\u53ef\u80fd\u4f1a\u66f4\u6709\u4f18\u52bf\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u6dfb\u52a0\u5b8c\u6574\u7684\u56fe\u5e93\uff0c\u589e\u52a0\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u6f5c\u5728\u53c2\u4e0e\u5ea6\uff0c\u540c\u65f6\u94fe\u63a5\u56de\u60a8\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><strong><span>\u9009\u9879\uff1a\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u548c\u672c\u5730\u7f51\u7ad9\u4e0a\u540c\u65f6\u53d1\u5e03\u65f6\uff0c\u5236\u4f5c\u7565\u6709\u4e0d\u540c\u7684\u56fe\u7247\u7248\u672c<\/span><\/strong><\/p>\n<p><span>\u5728\u672c\u6587\u524d\u9762\uff0c\u6211\u4ecb\u7ecd\u4e86 Google \u5982\u4f55\u5e76\u4e14\u7ecf\u5e38\u6291\u5236\u91cd\u590d\u5185\u5bb9\uff0c\u4ee5\u4fbf\u540c\u4e00\u5f20\u56fe\u7247\u4e0d\u4f1a\u5728\u641c\u7d22\u4e2d\u591a\u6b21\u51fa\u73b0\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u662f\u56e0\u4e3a\u5728\u641c\u7d22\u4e2d\u770b\u5230\u76f8\u540c\u7684\u56fe\u7247\u4f1a\u964d\u4f4e\u8d28\u91cf\u4f53\u9a8c\u3002\u8bf7\u53c2\u9605\u4e0a\u8ff0\u6709\u5173\u5236\u4f5c\u66ff\u4ee3\u7248\u672c\u800c\u4e0d\u662f\u5b8c\u5168\u76f8\u540c\u7248\u672c\u7684\u5efa\u8bae\u3002<\/span><\/p>\n<p><strong><span>Pinterest<\/span><\/strong><\/p>\n<p><span>Pinterest<\/span><span>\u975e\u5e38\u9002\u5408\u5206\u53d1\u56fe\u50cf\uff0c\u90e8\u5206\u539f\u56e0\u662f\u6bcf\u4e2a Pinterest\u201cPin\u201d\u9875\u9762\u90fd\u53ef\u4ee5\u94fe\u63a5\u56de\u60a8\u7f51\u7ad9\u4e0a\u627e\u5230\u8be5\u56fe\u50cf\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><strong><span>Flickr<\/span><\/strong><\/p>\n<p><span>\u8fd9\u4e2a\u7f51\u7ad9\u770b\u8d77\u6765\u8d8a\u6765\u8d8a\u50cf\u4e00\u4e2a\u8001\u5f0f\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u4f46\u5b83\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\u7ee7\u7eed\u4eab\u6709\u4e00\u4e9b\u5de8\u5927\u7684\u4f18\u52bf\uff0c\u5e76\u62e5\u6709\u76f8\u5f53\u6570\u91cf\u7684\u7528\u6237\u3002\u00a0<\/span><\/p>\n<p><span>\u5b83\u4e5f\u975e\u5e38\u9002\u5408\u53d1\u5e03\u5e26\u6709\u76f8\u5173\u94fe\u63a5\u7684\u56fe\u50cf\u5230\u60a8\u7f51\u7ad9\u4e0a\u7684\u534f\u8c03\u9875\u9762\uff0c\u4f8b\u5982 Pinterest\u3002\u00a0<\/span><\/p>\n<p><span>\u9664\u6b64\u4e4b\u5916\uff0cFlickr \u8fd8\u4f1a\u81ea\u52a8\u53d1\u5e03\u4e00\u4e9b EXIF \u6570\u636e\u5e76\u5141\u8bb8\u60a8\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u5730\u56fe\u4e0a\u53d1\u5e03\u56fe\u7247\u4ee5\u5c06\u56fe\u50cf\u4e0e\u4f4d\u7f6e\u5173\u8054\u8d77\u6765\u3002<\/span><\/li>\n<li><span>\u6807\u8bb0\u5173\u952e\u5b57\u3002<\/span><\/li>\n<li><span>\u627f\u8f7d\u591a\u79cd\u56fe\u50cf\u5c3a\u5bf8\u3002<\/span><\/li>\n<li><span>\u5177\u6709\u591a\u4e2a\u56fe\u50cf\u8bb8\u53ef\u6807\u7b7e\u9009\u9879\u3002<\/span><\/li>\n<li><span>\u6839\u636e\u4e3b\u9898\u5c06\u7167\u7247\u5206\u7ec4\u5230\u81ea\u5df1\u7684\u6216\u516c\u5f00\u7684\u76f8\u518c\u4e2d\u2014\u2014\u591a\u4e2a\u4e3b\u9898\u2014\u2014\u8fd9\u4e9b\u76f8\u518c\u901a\u5e38\u7ed3\u6784\u826f\u597d\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>Instagram<\/span><\/strong><\/p>\n<p><span>Instagram \u662f\u7528\u4e8e\u56fe\u7247\u5206\u4eab\u7684\u4e3b\u8981\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e4b\u4e00\u3002\u5b83\u5728\u56fe\u7247\u641c\u7d22\u7ed3\u679c\u4e2d\u53ef\u4ee5\u5f88\u597d\u5730\u663e\u793a\u51fa\u6765\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u5b83\u5728\u4f20\u8fbe\u4efb\u4f55\u7406\u8bba\u94fe\u63a5\u4f18\u52bf\u65b9\u9762\u662f\u6781\u5176\u6709\u9650\u7684\uff0c\u56e0\u4e3a\u65e0\u6cd5\u5c06\u94fe\u63a5\u6dfb\u52a0\u5230\u6bcf\u4e2a\u5355\u72ec\u7684\u56fe\u50cf\u5e16\u5b50\u4e2d\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u4f7f\u7528\u5e16\u5b50\u63cf\u8ff0\u6765\u544a\u8bc9\u7528\u6237\u5982\u4f55\u627e\u5230\u60a8\u7684\u5a92\u4f53\uff0c\u4f8b\u5982\u544a\u8bc9\u4ed6\u4eec\u5982\u4f55\u5728\u60a8\u7684 Instagram \u4e2a\u4eba\u8d44\u6599 URL \u4e2d\u627e\u5230\u7f51\u7ad9\uff0c\u6216\u8005\u5728 Google \u4e2d\u641c\u7d22\u4ec0\u4e48\u8bcd\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\uff0cInstagram \u56fe\u7247\u4e3b\u8981\u7528\u4e8e\u4f18\u5316\u56fe\u7247\u672c\u8eab\u3002\u52a1\u5fc5\u5728\u56fe\u7247\u4e2d\u4f7f\u7528\u63cf\u8ff0\u6587\u5b57\uff0c\u5e76\u5305\u542b\u4e0e\u5176\u5185\u5bb9\u76f8\u5173\u7684\u591a\u4e2a\u4e3b\u9898\u6807\u7b7e\uff0c\u4ee5\u589e\u52a0\u5bf9\u5176\u4ed6\u5bf9\u4e3b\u9898\u611f\u5174\u8da3\u7684\u4eba\u7684\u53ef\u89c1\u6027\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-image-search-optimization-is-worth-the-effort\" class=\"wp-block-heading\"><span>\u56fe\u50cf\u641c\u7d22\u4f18\u5316\u503c\u5f97\u4ed8\u51fa\u52aa\u529b<\/span><\/h2>\n<p><span>\u8bb8\u591a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u63d0\u4f9b\u56fe\u7247\u5171\u4eab\u670d\u52a1\uff0c\u8fd9\u4e9b\u670d\u52a1\u53ef\u4ee5\u5e26\u6765\u4e00\u4e9b\u597d\u5904\u3002\u5c1d\u8bd5\u4e00\u4e0b\uff0c\u770b\u770b\u54ea\u79cd\u65b9\u5f0f\u6700\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u548c\u7f51\u7ad9\u3002<\/span><\/p>\n<p><span>\u56fe\u50cf\u641c\u7d22\u4f18\u5316\u975e\u5e38\u503c\u5f97\u4ed8\u51fa\u52aa\u529b\uff0c\u56e0\u6b64\u8bf7\u6ce8\u610f\u83b7\u53d6\u5176\u6536\u76ca\u3002<\/span><\/p>\n<p><span>\u4e00\u65e6\u60a8\u4e3a\u56fe\u50cf SEO \u914d\u7f6e\u4e86\u6d41\u7a0b\u548c\u6280\u672f\uff0c\u5b83\u5c06\u53d8\u5f97\u4e0d\u518d\u90a3\u4e48\u8d39\u529b\uff0c\u800c\u4e14\u770b\u8d77\u6765\u5c31\u50cf\u5728\u516c\u56ed\u91cc\u6563\u6b65\u4e00\u6837\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u901a\u8fc7\u8fd9\u4e2a\u5168\u9762\u7684\u6982\u8ff0\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u5904\u7406\u56fe\u50cf\u4ee5\u53ca\u8981\u5b9e\u65bd\u7684\u5173\u952e\u56fe\u50cf SEO \u7b56\u7565\u3002 \u56fe\u50cf\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO)  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1164","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1164"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1164\/revisions"}],"predecessor-version":[{"id":1165,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1164\/revisions\/1165"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1164"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}