\u901a\u8fc7 Google \u641c\u7d22\u7ba1\u7406\u60a8\u7684 GBP \u5217\u8868\u662f\u65b0\u5e38\u6001\u3002\u4ee5\u4e0b\u662f\u60a8\u9700\u8981\u4e86\u89e3\u7684\u641c\u7d22\u4f53\u9a8c\u529f\u80fd\u6982\u8ff0\u3002<\/p>\n
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\u901a\u8fc7 Google \u641c\u7d22\u7ba1\u7406 GBP \u5217\u8868\u5e76\u975e\u65b0\u9c9c\u4e8b\u3002\u81ea 2017 \u5e74\u4ee5\u6765\uff0c\u4eba\u4eec\u5c31\u80fd\u591f \u901a\u8fc7 Google \u641c\u7d22\u7ba1\u7406\u4f01\u4e1a\u8d44\u6599\u3002<\/p>\n
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\n\u8981\u5f00\u59cb\u5728 Google \u641c\u7d22\u4e2d\u7ba1\u7406\u60a8\u7684 Google \u5546\u5bb6\u8d44\u6599\uff0c\u8bf7\u786e\u4fdd\u60a8\u5df2\u767b\u5f55\u7528\u4e8e\u7ba1\u7406\u5546\u5bb6\u8d44\u6599\u7684 Google \u5e10\u53f7\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002<\/p>\n
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\u8c37\u6b4c\u65b0\u5546\u6237\u4f53\u9a8c (NMX) \u5256\u6790
\n\u641c\u7d22\u60a8\u7684\u516c\u53f8\u540d\u79f0\u540e\uff0c\u60a8\u5e94\u8be5\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u7684\u9876\u90e8\uff08\u5373\u81ea\u7136\u7ed3\u679c\u7684\u6b63\u4e0a\u65b9\uff09\u770b\u5230\u5546\u5bb6\u9762\u677f\u548c\u60a8\u7684\u4f01\u4e1a\u8d44\u6599\uff08\u53c8\u540d\u77e5\u8bc6\u9762\u677f\uff09\u3002<\/p>\n
\u6781\u5ba2\u672f\u8bed\uff1a\u60a8\u53ef\u80fd\u4f1a\u542c\u5230\u65b0\u7684 Google \u641c\u7d22\u7ba1\u7406\u529f\u80fd\u88ab\u79f0\u4e3a NMX\uff0c\u5373\u201c\u65b0\u5546\u5bb6\u4f53\u9a8c\u201d (New Merchant Experience)\u3002\uff08\u4e60\u60ef\u65b0\u7684\u672f\u8bed\u5f88\u91cd\u8981\u3002\uff09NMX \u662f\u7528\u4e8e\u5728 Google \u641c\u7d22\u4e2d\u7ba1\u7406\u60a8\u7684 Google \u5546\u5bb6\u8d44\u6599\u7684 Google \u641c\u7d22\u754c\u9762\u3002<\/p>\n
\u641c\u7d22\u4e2d gbp \u7684\u5256\u6790
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\n\u5728\u5546\u5bb6\u9762\u677f\u4e2d\uff0c\u60a8\u5c06\u770b\u5230\u4e24\u4e2a\u4e3b\u8981\u9879\u76ee\uff1a\u83dc\u5355\u548c\u5361\u7247\u3002<\/p>\n
\u5546\u5bb6\u9762\u677f – \u83dc\u5355\u548c\u5361\u7247
\n\u83dc\u5355\u5141\u8bb8\u60a8\u6267\u884c\u7ba1\u7406 Google \u5546\u5bb6\u8d44\u6599\u7684\u4e3b\u8981\u529f\u80fd\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u7f16\u8f91\u60a8\u7684\u8d44\u6599\u3001\u6dfb\u52a0\u5e16\u5b50\u3001\u4e0a\u4f20\u56fe\u7247\u3001\u6dfb\u52a0\u4ea7\u54c1\u548c\u670d\u52a1\u3001\u56de\u590d\u8bc4\u8bba\u548c\u6d88\u606f\u7b49\u3002<\/p>\n
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\n\u67e5\u770b\u6761\u6b3e\u3002<\/p>\n
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\n\u4eba\u7fa4\uff08\u5373 LGBTQ \u53cb\u597d\u4eba\u7fa4\uff09
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\n\u6d88\u606f
\n\u6d88\u606f\u662f\u4e0e\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u7edd\u4f73\u65b9\u5f0f\u3002\u5982\u679c\u60a8\u6709\u65f6\u95f4\u548c\u5458\u5de5\u53ca\u65f6\u56de\u590d\u60f3\u8981\u4e0e\u60a8\u804a\u5929\u7684\u5ba2\u6237\uff0c\u53ea\u9700\u70b9\u51fb\u201c\u5f00\u542f\u804a\u5929\u201d\u6309\u94ae\u5e76\u6309\u7167\u63d0\u793a\u64cd\u4f5c\u5373\u53ef\u3002<\/p>\n
\u5f00\u542f\u804a\u5929\u529f\u80fd
\n\u5f53\u60a8\u5f00\u59cb\u65f6\uff0c\u8bf7\u52a1\u5fc5\u521b\u5efa\u4e00\u6761\u6b22\u8fce\u6d88\u606f\uff0c\u5f53\u4eba\u4eec\u7b2c\u4e00\u6b21\u4e0e\u60a8\u53d1\u8d77\u804a\u5929\u4f1a\u8bdd\u65f6\u5c31\u4f1a\u770b\u5230\u8be5\u6d88\u606f\u3002<\/p>\n
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\u804a\u5929\u79fb\u52a8\u8bbe\u5907\u77e5\u8bc6\u9762\u677f
\n\u60a8\u53ef\u4ee5\u4ece\u201c\u6d88\u606f\u201d\u83dc\u5355\u7ba1\u7406\u6240\u6709\u6d88\u606f\uff08\u5373\u804a\u5929\uff09\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u76f4\u63a5\u56de\u590d\u7ed9\u60a8\u53d1\u6d88\u606f\u7684\u4eba\u3002<\/p>\n
\u6d88\u606f
\n\u5982\u679c\u60a8\u70b9\u51fb\u4e09\u70b9\u83dc\u5355\uff0c\u60a8\u53ef\u4ee5\u8fdb\u5165\u804a\u5929\u8bbe\u7f6e\u5e76\u4f7f\u60a8\u7684\u804a\u5929\u66f4\u52a0\u5f3a\u5927\u3002<\/p>\n
\u804a\u5929\u6d88\u606f\u8bbe\u7f6e
\n\u901a\u8fc7\u804a\u5929\u8bbe\u7f6e\uff0c\u60a8\u53ef\u4ee5\u6253\u5f00\u6216\u5173\u95ed\u804a\u5929\u529f\u80fd\u3001\u53d1\u9001\u5df2\u8bfb\u56de\u6267\u6216\u66f4\u6539\u6b22\u8fce\u4fe1\u606f\u3002<\/p>\n
\u60a8\u751a\u81f3\u53ef\u4ee5\u8bbe\u7f6e\u81ea\u52a8 FAQ\uff0c\u5e76\u4e3a\u6700\u591a 10 \u4e2a\u5e38\u89c1\u95ee\u9898\u521b\u5efa\u7b54\u6848\u3002\u56e0\u6b64\uff0c\u5982\u679c\u6709\u4eba\u5728\u7ed9\u60a8\u7684\u6d88\u606f\u4e2d\u5305\u542b\u5176\u4e2d\u4e00\u4e2a\u95ee\u9898\uff0c\u4ed6\u4eec\u5c06\u6536\u5230\u60a8\u7f16\u5199\u7684\u7528\u4e8e\u56de\u7b54\u8be5\u95ee\u9898\u7684\u81ea\u52a8\u6d88\u606f\u3002<\/p>\n
\u6bcf\u4e2a\u95ee\u9898\u6700\u591a\u53ef\u5305\u542b 40 \u4e2a\u5b57\u7b26\uff0c\u6bcf\u4e2a\u7b54\u6848\u6700\u591a\u53ef\u5305\u542b 500 \u4e2a\u5b57\u7b26\u3002\u7b54\u6848\u751a\u81f3\u53ef\u4ee5\u5305\u542b\u94fe\u63a5\uff0c\u5982\u679c\u60a8\u60f3\u5f15\u5bfc\u4eba\u4eec\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u6216\u767b\u5f55\u9875\u9762\u6216\u9500\u552e\u9875\u9762\uff0c\u8fd9\u662f\u5b8c\u7f8e\u7684\u9009\u62e9\u3002<\/p>\n
\u804a\u5929\u8bbe\u7f6e
\n\u5feb\u901f\u56de\u590d\u6d88\u606f\u53ef\u589e\u8fdb\u4fe1\u4efb\u5e76\u9f13\u52b1\u4e0e\u6f5c\u5728\u4e70\u5bb6\u4e92\u52a8\u3002\u8bf7\u8bb0\u4f4f\uff0c\u60a8\u5fc5\u987b\u5728 24 \u5c0f\u65f6\u5185\u56de\u590d\u6d88\u606f\u3002\u6b64\u5916\uff0c\u5982\u679c\u60a8\u672a\u5728\u89c4\u5b9a\u65f6\u95f4\u5185\u56de\u590d\uff0cGoogle \u53ef\u80fd\u4f1a\u505c\u7528\u60a8\u7684\u5546\u5bb6\u8d44\u6599\u4e2d\u7684\u6d88\u606f\u529f\u80fd\u3002<\/p>\n
\u5f53\u60a8\u6536\u5230\u65b0\u6d88\u606f\u65f6\uff0c\u60a8\u4f1a\u6536\u5230\u4e00\u5c01\u6765\u81ea Google \u7684\u7535\u5b50\u90ae\u4ef6\u901a\u77e5\u7535\u5b50\u90ae\u4ef6 – \u4f46\u4f5c\u4e3a\u989d\u5916\u5956\u52b1\uff0c\u60a8\u8fd8\u4f1a\u5728\u5546\u5bb6\u9762\u677f\u7684\u5361\u7247\u4e2d\u770b\u5230\u6709\u5173\u65b0\u6d88\u606f\u7684\u901a\u77e5\uff0c\u5e76\u4e14\u60a8\u4f1a\u5728\u6d88\u606f\u4e2d\u770b\u5230\u4e00\u4e2a\u7ea2\u70b9\u3002<\/p>\n
\u7ea2\u70b9\u65b0\u6d88\u606f
\n\u6dfb\u52a0\u7167\u7247
\n\u201c\u6dfb\u52a0\u7167\u7247\u201d\u83dc\u5355\u53ef\u8ba9\u60a8\u5c06\u7167\u7247\u548c\u89c6\u9891\u4e0a\u4f20\u5230\u60a8\u7684\u5546\u5bb6\u8d44\u6599\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u53ef\u4f9b\u9009\u62e9\u7684\u9009\u9879\uff1a<\/p>\n
\u7167\u7247\uff1a\u60a8\u53ef\u4ee5\u200b\u200b\u5728\u6b64\u5904\u4e0a\u4f20\u60a8\u516c\u53f8\u7684\u7167\u7247\u548c\u89c6\u9891\u3002\u4e0a\u4f20\u60a8\u7684\u5efa\u7b51\u5916\u89c2\u3001\u529e\u516c\u5ba4\u5185\u90e8\u3001\u60a8\u7684\u56e2\u961f\u3001\u60a8\u9500\u552e\u7684\u4ea7\u54c1\u3001\u60a8\u63d0\u4f9b\u7684\u670d\u52a1\u7b49\u56fe\u7247\u3002\u8bf7\u52ff\u4e0a\u4f20\u5e93\u5b58\u7167\u7247\u6216\u5176\u4ed6\u8425\u9500\u6750\u6599\u56fe\u7247\u3002
\n\u6807\u5fd7\uff1a\u4e0a\u4f20\u60a8\u7684\u6807\u5fd7\u3002
\nCover photo: This image should be a picture that best represents your business. Keep in mind that even though this is your chosen cover photo, Google has the right to select whatever cover image they want to display on your Knowledge Panel.
\n\u6dfb\u52a0\u7167\u7247\u83dc\u5355
\nAnother easy way to add photos and videos is directly from your Business Profile. Just click the \u201cAdd photos\u201d button to upload photos and videos directly. (This is actually my preferred method as it\u2019s much more streamlined and simpler.)<\/p>\n
\u5728\u8c37\u6b4c\u641c\u7d22\u4e2d\u7684\u5546\u4e1a\u8d44\u6599\u4e2d\u6dfb\u52a0\u7167\u7247
\nWhen you\u2019re in your Knowledge Panel, you can continue to upload more photos by clicking on the camera icon.<\/p>\n
\u5728 Google \u641c\u7d22\u7684\u77e5\u8bc6\u9762\u677f\u4e2d\u6dfb\u52a0\u7167\u7247
\nWhenever you\u2019re uploading photos or videos, adhere to Google\u2019s guidelines \u2013 or else they may get rejected:<\/p>\n
Photo guidelines<\/p>\n
Format: JPG or PNG.
\nSize: Between 10 KB and 5 MB.
\nRecommended resolution: 720 px tall, 720 px wide.
\nMinimum resolution: 250 px tall, 250 px wide.
\nQuality: The photo should be in focus and well-lit, with no significant alterations or excessive use of filters. In other words, the image should represent reality.
\nVideo guidelines<\/p>\n
Duration: Up to 30 seconds long.
\nFile size: Up to 75 MB.
\nResolution: 720p or higher.
\nPerformance
\n\u201cPerformance\u201d is the new version of what used to be called \u201cInsights.\u201d This is where you can see the following metrics on your Google Business Profile\u2019s performance, including:<\/p>\n
Overview of the total Business Profile interactions
\nCalls
\nMessages
\nBookings
\nDirections
\nWebsite clicks
\nHow your products performed
\nTop products
\nHow people discovered you \u2013 by platform and device
\nHow people found your GBP by keywords
\nAdvertise
\nThis links to Google Ads \u2013 just in case you want to spend some money on paid advertising.<\/p>\n
Edit products
\nGoogle has been emphasizing more on showing local businesses that sell products. If you\u2019re one of them, be sure to take advantage of the \u201cEdit products\u201d feature in Google Business Profile. Simply click the \u201cGet started\u201d link.<\/p>\n
\u7f16\u8f91\u4ea7\u54c1 – \u5f00\u59cb
\nYou can then add all the details about each of the individual products you\u2019re selling:<\/p>\n
Product name
\nCategory
\nPrice
\nDescription
\nCall-to-action (CTA) Button
\nPhoto (Remember to add one!)
\n\u6dfb\u52a0\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f
\nOnce you\u2019ve added all the product details, simply click the \u201cPublish\u201d button.<\/p>\n
Edit services
\nIf you are a service-based business, here is where you will list the types of services that your company offers. First, you will want to set up business categories.<\/p>\n
For example, if you\u2019re a lawn care company, you might choose categories like grass cutting, lawn care, yard cleanup and snow removal. Then under each category, you would include each service that falls under those main categories.<\/p>\n
\u7f16\u8f91\u670d\u52a1\u83dc\u5355
\nKeep in mind that Google has a (not-so-nice) habit of scraping information from various sources and will often add services to your GBP listing. Sometimes those services are not services you offer.<\/p>\n
\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6211\u7684\u7f51\u7ad9\u4e0a\u6709\u5173\u4e8e\u6211\u5408\u4f5c\u8fc7\u7684\u4e00\u4f4d\u5bb3\u866b\u9632\u6cbb\u5ba2\u6237\u7684\u4fe1\u606f\uff0c\u6240\u4ee5\u8c37\u6b4c\u66fe\u7ecf\u9519\u8bef\u5730\u5c06\u201c\u5bb3\u866b\u9632\u6cbb\u201d\u6dfb\u52a0\u4e3a\u6211\u7684\u6570\u5b57\u8425\u9500\u673a\u6784\u63d0\u4f9b\u7684\u670d\u52a1\u3002<\/p>\n
\u56e0\u6b64\uff0c\u8bf7\u7ecf\u5e38\u68c0\u67e5\u4ee5\u786e\u4fdd Google \u6dfb\u52a0\u5230\u60a8\u7684\u5546\u5bb6\u8d44\u6599\u4e2d\u7684\u4efb\u4f55\u670d\u52a1\u90fd\u662f\u6b63\u786e\u7684\u3002\u60a8\u4f1a\u53d1\u73b0\u6240\u6709 Google \u66f4\u6539\u90fd\u4ee5\u84dd\u8272\u663e\u793a\u3002<\/p>\n
\u670d\u52a1\u53d8\u66f4
\n\u9810\u8a02
\n\u5982\u679c\u60a8\u4f7f\u7528\u5728\u7ebf\u9884\u8ba2\u6216\u65e5\u5386\u5de5\u5177\u5b89\u6392\u7ea6\u4f1a\uff0c\u90a3\u4e48\u60a8\u4e00\u5b9a\u4f1a\u559c\u6b22\u201c\u9884\u8ba2\u201d\u83dc\u5355\u3002\u6b64\u529f\u80fd\u5141\u8bb8\u60a8\u6dfb\u52a0\u4e00\u4e2a\u7279\u6b8a\u7684 URL\uff0c\u4eba\u4eec\u53ef\u4ee5\u5728\u60a8\u7684\u65e5\u5386\u4e0a\u5b89\u6392\u65f6\u95f4\u4e0e\u60a8\u5b89\u6392\u7ea6\u4f1a\u3002<\/p>\n
\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u4f7f\u7528 Calendly\u3001YouCanBookMe\u3001SquareUp \u6216Google \u7684\u9884\u8ba2\u5408\u4f5c\u4f19\u4f34\u7b49\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u70b9\u51fb\u201c\u6dfb\u52a0\u94fe\u63a5\u201d\u5f00\u59cb\u3002<\/p>\n
\u9884\u8ba2 – \u6dfb\u52a0\u94fe\u63a5
\n\u7136\u540e\u53ea\u9700\u5c06\u60a8\u7684\u81ea\u5b9a\u4e49\u65e5\u5386\u6216\u9884\u8ba2 URL \u653e\u5728 URL \u5b57\u6bb5\u4e2d\uff0c\u7136\u540e\u5355\u51fb\u201c\u4fdd\u5b58\u201d\u3002<\/p>\n
\u6dfb\u52a0\u9884\u8ba2\u7f51\u5740
\n\u60a8\u53ef\u4ee5\u6dfb\u52a0\u591a\u4e2a\u9009\u9879\u4f9b\u4eba\u4eec\u9884\u7ea6\uff0c\u53ea\u9700\u6807\u8bb0\u60a8\u559c\u6b22\u7684\u9884\u7ea6\u65b9\u5f0f\u5373\u53ef\u3002<\/p>\n
\u9884\u8ba2\u5bf9\u8bdd\u6846
\n\u547c\u53eb
\n\u201c\u901a\u8bdd\u201d\u662f\u4e00\u79cd\u901a\u8fc7\u901a\u8bdd\u8bb0\u5f55\u6765\u8ddf\u8e2a\u60a8\u5728 Google \u641c\u7d22\u548c\u5730\u56fe\u4e0a\u63a5\u5230\u7684\u5ba2\u6237\u7535\u8bdd\u7684\u65b9\u6cd5\u3002\u76ee\u524d\uff0c\u6b64\u529f\u80fd\u4ec5\u5411\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u7684\u90e8\u5206\u4f01\u4e1a\u5f00\u653e\u3002<\/p>\n
\u5982\u679c\u60a8\u6709\u5174\u8da3\u542f\u7528\u6b64\u529f\u80fd\uff0c\u5b83\u5c06\u4e3a\u60a8\u63d0\u4f9b\u6709\u5173\u6765\u7535\u4fe1\u606f\u3001\u5df2\u63a5\u542c\u7684\u7535\u8bdd\u548c\u672a\u63a5\u542c\u7684\u7535\u8bdd\u3002<\/p>\n
\u6253\u5f00\u901a\u8bdd\u8bb0\u5f55
\n\u5b83\u751a\u81f3\u4f1a\u544a\u8bc9\u60a8\u662f\u5426\u63a5\u5230\u4e86\u65b0\u6765\u7535\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u7535\u8bdd\u53f7\u7801\u8f6c\u7ed9\u4e86\u9500\u552e\u4ee3\u8868\uff0c\u90a3\u4e48\u8fd9\u4e9b\u4fe1\u606f\u5c31\u975e\u5e38\u6709\u4ef7\u503c\u3002<\/p>\n
\u901a\u8bdd\u8bb0\u5f55
\n\u95ee\u7b54
\n\u95ee\u7b54\u529f\u80fd\u662f\u8ba9\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u5411\u60a8\u8be2\u95ee\u6709\u5173\u60a8\u7684\u4e1a\u52a1\u7684\u95ee\u9898\u5e76\u8ba9\u60a8\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u7684\u597d\u65b9\u6cd5\u3002<\/p>\n
\u4f46\u8bf7\u8bb0\u4f4f\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u63d0\u51fa\u548c\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u3002\u56e0\u6b64\uff0c\u6700\u597d\u968f\u65f6\u638c\u63e1\u8fd9\u4e9b\u95ee\u9898\uff0c\u5e76\u7387\u5148\u505a\u51fa\u56de\u5e94\u3002<\/p>\n
\u95ee\u7b54\u7b54\u6848
\n\u6dfb\u52a0\u66f4\u65b0\uff08\u53c8\u79f0\u5e16\u5b50\uff09
\n\u66f4\u65b0\u5b9e\u9645\u4e0a\u662f GBP \u5e16\u5b50\u3002\u8981\u521b\u5efa\u66f4\u65b0\uff0c\u53ea\u9700\u70b9\u51fb\u201c\u6dfb\u52a0\u66f4\u65b0\u201d\uff0c\u5373\u53ef\u521b\u5efa\u66f4\u65b0\u3001\u4f18\u60e0\u6216\u6d3b\u52a8\u3002<\/p>\n
\u66f4\u65b0\u7c7b\u578b
\nGoogle \u7ec8\u4e8e\u6dfb\u52a0\u4e86\u5728 Google \u641c\u7d22\u4e2d\u88c1\u526a\u7167\u7247\u7684\u529f\u80fd\u3002\u53ea\u9700\u70b9\u51fb\u88c1\u526a\u56fe\u6807\uff0c\u7136\u540e\u6839\u636e\u9700\u8981\u8fdb\u884c\u88c1\u526a\u5373\u53ef\u3002<\/p>\n
\u8bf7\u52a1\u5fc5\u5355\u51fb\u201c\u9884\u89c8\u201d\u4ee5\u786e\u4fdd\u60a8\u7684\u5e16\u5b50\u770b\u8d77\u6765\u4e0d\u9519\uff0c\u7136\u540e\u5355\u51fb\u201c\u53d1\u5e03\u201d\u8fdb\u884c\u53d1\u5e03\u3002<\/p>\n
\u88c1\u526a\u7167\u7247
\n\u5f53\u60a8\u53d1\u5e03\u65b0\u5e16\u5b50\u65f6\uff0c\u5728 Google \u5730\u56fe\u5e94\u7528\u4e0a\u641c\u7d22\u6216\u4f7f\u7528\u5e94\u7528\u7684\u7528\u6237\u4f1a\u5728\u201c\u66f4\u65b0\u201d\u4e0a\u65b9\u770b\u5230\u4e00\u4e2a\u7ea2\u70b9\u3002<\/p>\n
\u66f4\u65b0\u4e2d\u7684\u7ea2\u70b9 – \u5730\u56fe\u5e94\u7528
\n\u5bfb\u6c42\u8bc4\u8bba
\n\u6211\u4eec\u4e4b\u524d\u63d0\u5230\u8fc7\uff0c\u83b7\u53d6\u8bc4\u8bba\u662f\u672c\u5730 SEO \u7b56\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n
\u5f53\u60a8\u70b9\u51fb\u201c\u5f81\u6c42\u8bc4\u8bba\u201d\u83dc\u5355\u65f6\uff0c\u60a8\u5c06\u83b7\u5f97\u4e00\u4e2a\u7b80\u77ed\u7684 URL\uff0c\u60a8\u53ef\u4ee5\u5c06\u5176\u63d0\u4f9b\u7ed9\u60a8\u7684\u5ba2\u6237\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u8981\u6c42\u4ed6\u4eec\u4e3a\u60a8\u7559\u4e0b\u8bc4\u8bba\u3002<\/p>\n
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\u4e09\u70b9\u83dc\u5355
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\u5728\u4e09\u70b9\u83dc\u5355\u4e0b\u62c9\u83dc\u5355\u4e2d\uff0c\u60a8\u4f1a\u770b\u5230\uff1a<\/p>\n
\u5546\u5bb6\u8d44\u6599\u8bbe\u7f6e
\nNotifications
\nAdd a new Business Profile
\nYour Business Profiles
\nHelp & support
\nSend feedback
\nTerms and Service
\n\u4e09\u70b9\u83dc\u5355\u4e0b\u62c9\u83dc\u5355
\nOne of the most important sections is Business Profile settings.<\/p>\n
\u5546\u5bb6\u8d44\u6599\u8bbe\u7f6e
\nIn this section, you can:<\/p>\n
Manage the users of your Google Business Profile.
\nSee advanced settings like your Business Profile ID \u2013 which you\u2019ll need to provide Google if your profile gets suspended.
\nMark the Business Profile permanently closed, transfer ownership or remove the profile (which is ultimately up to Google\u2019s discretion).
\nSee and manage link requests from other Google products.
\nYou\u2019ll also want to check out the Notifications section, where you can set up to receive email alerts about customer messages, reviews, Q&As, bookings and more.<\/p>\n
\u901a\u77e5
\nIf you manage more than one Google Business Profile, the \u201cYour Business Profiles\u201d dialog will come in handy.<\/p>\n
From here, you can see all the GBPs you manage. Just click on the profile you want to manage, and you\u2019re automatically taken to it in Google search.<\/p>\n
You can also add a new profile and manage multiple ones here.<\/p>\n
\u7ba1\u7406\u591a\u4e2a\u4e2a\u4eba\u8d44\u6599
\nThere are other features in the three-dot menu as well, so feel free to explore those features, too.<\/p>\n
What are cards?
\nYou will also see various \u201ccards\u201d in Merchant Panel. Cards let you do various other things to help improve and optimize your profile.<\/p>\n
Your cards might look different than another merchant\u2019s cards. Look at the various cards available to you and see what they allow you to do.<\/p>\n
For instance, if you click on the \u201cAdd exterior photo\u201d card, you\u2019ll be able to easily upload a photo of the exterior of your storefront or office building.<\/p>\n
Cards also give you alerts, like they will let you know when you have a new review or if you should add specific information to your Business Profile to make it more helpful to potential customers.<\/p>\n
\u5361\u7247\u4f1a\u63d0\u4f9b\u8981\u6dfb\u52a0\u7684\u4fe1\u606f
\nUse these cards to maximize and optimize your Google Business Profile.<\/p>\n
What if Google changes your Google Business Profile information?
\nGoogle gathers information from a variety of sources:<\/p>\n
Third-party sources they have contracted with.
\nUser-suggested edits.
\nAI.
\nOther online resources (e.g., government databases, online directories\/citation sites, the business\u2019s website, info from people who answer \u201cDo you know this place?\u201d questions).
\nGoogle often cross-checks the information on your Business Profile and compares it to what they find online. If they find discrepancies, they may decide that your information is incorrect and will change the information on your Google Business Profile.<\/p>\n
If Google changes information in your Business Profile, you\u2019ll receive an email alerting you that information has been changed.<\/p>\n
\u4e2a\u4eba\u8d44\u6599\u5df2\u7531 Google \u66f4\u65b0 – \u7535\u5b50\u90ae\u4ef6\u901a\u77e5
\nIf changes were made to your profile, you\u2019ll then need to go to the individual menu sections (i.e., Edit Profile, Edit Products, Edit Services) and hunt around to look for a blue highlighted area that denotes changes have been made to your profile. There you will see what changes Google made.<\/p>\n
\u66f4\u65b0\u65f6\u95f4
\nIf the changed information is correct, you can simply click the \u201cAccept\u201d link.<\/p>\n
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\u6709\u65f6\uff0c\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u8d44\u6599\u53d1\u751f\u4e86\u66f4\u6539\uff0c\u60a8\u4f1a\u83b7\u5f97\u7f16\u8f91\u9009\u9879\u3002<\/p>\n
\u8c37\u6b4c\u66f4\u6539\u84dd\u8272\u90e8\u5206
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\u8bf7\u8bb0\u4f4f\uff0cGoogle \u53ef\u80fd\u9700\u8981\u624b\u52a8\u5ba1\u6838\u60a8\u7684\u4fee\u6539\uff0c\u56e0\u6b64\u53ef\u80fd\u9700\u8981\u957f\u8fbe\u4e00\u5929\u7684\u65f6\u95f4\uff08\u6709\u65f6\u751a\u81f3\u66f4\u957f\u65f6\u95f4\uff09\u624d\u80fd\u5bf9\u60a8\u7684\u5546\u5bb6\u8d44\u6599\u8fdb\u884c\u66f4\u6539\u3002<\/p>\n
\u7f16\u8f91 Google \u66f4\u6539
\n\u7531\u4e8e Google \u7684\u66f4\u6539\u4f1a\u7acb\u5373\u751f\u6548\uff0c\u56e0\u6b64\u8bf7\u52a1\u5fc5\u7ecf\u5e38\u68c0\u67e5\u60a8\u7684\u5546\u5bb6\u8d44\u6599\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u8d44\u6599\u6ca1\u6709\u505a\u51fa\u9519\u8bef\u7684\u66f4\u6539\u3002<\/p>\n
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