{"id":1246,"date":"2024-10-12T13:41:47","date_gmt":"2024-10-12T05:41:47","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1246"},"modified":"2024-10-12T13:43:16","modified_gmt":"2024-10-12T05:43:16","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88-performance-max-%e7%bb%8f%e5%b8%b8%e6%97%a0%e6%b3%95%e4%ba%a7%e7%94%9f%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e8%ae%a9%e5%ae%83%e5%8f%91","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1246","title":{"rendered":"\u4e3a\u4ec0\u4e48 Performance Max \u7ecf\u5e38\u65e0\u6cd5\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u4ee5\u53ca\u5982\u4f55\u8ba9\u5b83\u53d1\u6325\u4f5c\u7528"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u5728\u6ca1\u6709\u7ebf\u4e0b\u8f6c\u5316\u6570\u636e\u7684\u60c5\u51b5\u4e0b\uff0c\u8ba9 Performance Max \u4e3a\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8ba1\u5212\u53d1\u6325\u4f5c\u7528\u975e\u5e38\u56f0\u96be\u3002\u4e86\u89e3\u60a8\u53ef\u4ee5\u505a\u4e9b\u4ec0\u4e48\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u8bb8\u591a\u7535\u5b50\u5546\u52a1\u5e7f\u544a\u5546\u5f00\u59cb\u66f4\u597d\u5730\u4e86\u89e3\u5982\u4f55\u8bbe\u7f6e\u548c<\/span><span>\u4f18\u5316 Performance Max<\/span><span>\uff0c\u4f46\u5bf9\u4e8e\u6f5c\u5728\u5ba2\u6237\u8d26\u6237\u6765\u8bf4\uff0c\u8fd9\u4ecd\u7136\u662f\u4e00\u79cd\u975e\u5e38\u56f0\u96be\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u3002<\/span><\/p>\n<p><span>\u7ebf\u7d22\u7684\u6f0f\u6597\u9a71\u52a8\u6027\u8d28\u548c\u8d28\u91cf\u7684\u5dee\u5f02\u662f\u4e24\u4e2a\u6700\u5927\u7684\u969c\u788d\u3002<\/span><\/p>\n<p><span>\u4e0e\u7535\u5b50\u5546\u52a1\u4e0d\u540c\uff0c\u5728\u7535\u5b50\u5546\u52a1\u4e2d\uff0c\u8d2d\u4e70\u6807\u5fd7\u7740\u4ea4\u6613\u7684\u201c\u7ed3\u675f\u201d\uff0c\u800c\u6f5c\u5728\u5ba2\u6237\u521b\u9020\u5219\u662f\u9500\u552e\u8fc7\u7a0b\u7684\u5f00\u59cb &#8211; \u800c\u4e14\u4ec5\u4ec5\u56e0\u4e3a\u67d0\u4eba\u586b\u5199\u4e86\u8868\u683c\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u4ed6\u4eec\u5c31\u662f\u4f18\u8d28\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/p>\n<p><span>\u7531\u4e8e\u8fd8\u6709\u8bb8\u591a\u5de5\u4f5c\u8981\u505a\uff0c\u8ba9\u8c37\u6b4c\u57fa\u4e8e\u8fd9\u4e2a\u6709\u9650\u7a97\u53e3\u5185\u7684\u6570\u636e\u6765\u5224\u65ad\u5176\u8d21\u732e\u662f\u5371\u9669\u7684\u3002<\/span><\/p>\n<p><span>\u5f88\u5c11\u6709\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5e7f\u544a\u5546\u4f7f\u7528 Performance Max\uff0c\u56e0\u6b64\u4e0e\u7535\u5b50\u5546\u52a1\u76f8\u6bd4\uff0c\u8fd9\u65b9\u9762\u7684\u8ba8\u8bba\u8981\u5c11\u5f97\u591a\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u89c2\u5bdf\u548c\u5efa\u8bae\u5747\u6765\u81ea\u6211\u7684\u7ecf\u9a8c\uff0c\u5e76\u4e14\u6211\u8fd8\u56de\u7b54\u4e86\u4e00\u4e9b\u6709\u5173\u4f18\u5316 Performance Max \u4ee5\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u7684\u5e38\u89c1\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u90a3\u4e48\u662f\u4ec0\u4e48\u4f7f\u5f97\u8fd9\u4ef6\u4e8b\u53d8\u5f97\u5982\u6b64\u96be\u4ee5\u89e3\u51b3\u5462\uff1f<\/span><\/p>\n<h2 id=\"h-performance-max-for-lead-gen-needs-offline-conversion-data\" class=\"wp-block-heading\"><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u9700\u8981\u7ebf\u4e0b\u8f6c\u5316\u6570\u636e<\/span><\/h2>\n<p><span>\u5728\u6ca1\u6709\u79bb\u7ebf\u8f6c\u5316\u6570\u636e\u7684\u60c5\u51b5\u4e0b\uff0c\u8ba9 Performance Max \u4e3a\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8ba1\u5212\u53d1\u6325\u4f5c\u7528\u975e\u5e38\u56f0\u96be\u3002\u5982\u679c\u6ca1\u6709\u79bb\u7ebf\u8f6c\u5316\u6570\u636e\uff0cGoogle \u7684\u7cfb\u7edf\u5f88\u5bb9\u6613\u5e26\u6765\u5927\u91cf\u5783\u573e\u90ae\u4ef6\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u6d41\u91cf\u673a\u5668\u4eba\u4f1a\u586b\u5199\u8868\u5355\uff0cGoogle \u8ba4\u4e3a\u5b83\u4e3a\u60a8\u5e26\u6765\u4e86\u4f18\u8d28\u6f5c\u5728\u5ba2\u6237\u3002\u5b83\u81ea\u6211\u8868\u626c \u2014 \u2014 \u66f4\u7cdf\u7cd5\u7684\u662f\uff0c\u5f00\u59cb\u8ffd\u9010\u66f4\u591a\u76f8\u540c\u7684\u4f4e\u8d28\u91cf\u6d41\u91cf\u3002<\/span><\/p>\n<p><span>\u6211\u8bb0\u5f97 Twitter \u4e0a\u6709\u4eba\u5c06\u6b64\u79f0\u4e3a\u5384\u8fd0\u7684\u53cd\u9988\u5faa\u73af\uff0c\u6446\u8131\u5b83\u6781\u5176\u56f0\u96be\u3002<\/span><\/p>\n<h3 id=\"h-restrict-spam-and-bot-form-submissions-with-recaptcha\" class=\"wp-block-heading\"><span>\u4f7f\u7528 reCAPTCHA \u9650\u5236\u5783\u573e\u90ae\u4ef6\u548c\u673a\u5668\u4eba\u8868\u5355\u63d0\u4ea4<\/span><\/h3>\n<p><span>\u8fd9\u4e2a\u96be\u9898\u7684\u6570\u636e\u90e8\u5206\u5f88\u96be\u83b7\u53d6\u548c\u5b9e\u73b0\uff0c\u4f46\u8fd8\u662f\u6709\u529e\u6cd5\u89e3\u51b3\u7684\u3002<\/span><\/p>\n<p><span>\u4e00\u4e2a\u4f8b\u5b50\u662f\u5b89\u88c5 reCAPTCHA \u6216\u871c\u7f50\uff0c\u963b\u6b62\u5783\u573e\u90ae\u4ef6\u673a\u5668\u4eba\u63d0\u4ea4\u8868\u5355\uff0c\u8fd9\u6837\u5728 Google \u770b\u6765\u5b83\u5c31\u4e0d\u4f1a\u88ab\u89e6\u53d1\u4e3a\u8f6c\u6362\u3002<\/span><\/p>\n<p><span>\u5373\u4f7f\u4f60\u8fd9\u6837\u505a\u5e76\u62a2\u5360\u4e86\u4e0d\u60f3\u8981\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u4f60\u4ecd\u7136\u53ef\u80fd\u4f1a\u5f97\u5230\u4e00\u4e2a\u5145\u6ee1\u4e0d\u76f8\u5173\u6216\u4e0d\u5408\u683c\u6f5c\u5728\u5ba2\u6237\u7684\u6e20\u9053\u3002\u5047\u8bbe\u4f60\u6b63\u5728\u9500\u552e\u4e00\u79cd\u5546\u4e1a\u4ea7\u54c1\u2014\u2014\u4f60\u53ef\u80fd\u4f1a\u5f00\u59cb\u83b7\u5f97\u4f60\u65e0\u6cd5\u9500\u552e\u7684\u4f4f\u5b85\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\uff0c\u9664\u975e\u60a8\u6709\u5c06\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u6807\u8bb0\u4e3a\u4f4e\u8d28\u91cf\u7684\u79bb\u7ebf\u8f6c\u5316\u8ddf\u8e2a\uff0c\u5426\u5219\u8c37\u6b4c\u7684\u7cfb\u7edf\u4e0d\u4f1a\u77e5\u9053\u6700\u540e\u4e00\u70b9\u4fe1\u606f\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\"><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-teach-google-what-works-for-your-business\" class=\"wp-block-heading\"><span>\u544a\u8bc9 Google \u4ec0\u4e48\u65b9\u6cd5\u9002\u5408\u60a8\u7684\u4e1a\u52a1<\/span><\/h2>\n<p><span>\u79bb\u7ebf\u8f6c\u5316\u5bfc\u5165<\/span><span>&#8211; \u4ee5\u53ca Google \u5df2\u6709\u6570\u636e\u4e4b\u5916\u7684\u4efb\u4f55\u989d\u5916\u6570\u636e &#8211; \u5c06\u5e2e\u52a9\u60a8\u544a\u8bc9 Google \u54ea\u4e9b\u51b3\u7b56\u9002\u5408\u60a8\u7684\u5e10\u6237\u548c\u4e1a\u52a1\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6211\u4eec\u7684\u5927\u591a\u6570\u7535\u5b50\u5546\u52a1\u5ba2\u6237\u6765\u8bf4\uff0c\u4ed6\u4eec\u6240\u9700\u8981\u7684\u53ea\u662f\u6536\u5165\u6570\u636e\uff0c\u5e76\u6e05\u695a\u4e86\u89e3\u8c01\u662f\u6700\u8d5a\u94b1\u7684\u5ba2\u6237\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff0c\u6570\u636e\u662f\u6211\u4eec\u8fdb\u4e00\u6b65\u4f9d\u8d56\u548c\u91cd\u89c6\u7684\u4e00\u4e2a\u5730\u65b9\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0cPerformance Max \u53ea\u80fd\u8861\u91cf\u60a8\u63a5\u5230\u4e86\u591a\u5c11\u7535\u8bdd\u6216\u63d0\u4ea4\u4e86\u591a\u5c11\u8868\u5355\uff0c\u4f46\u4e0d\u77e5\u9053\u6709\u591a\u5c11\u4fc3\u6210\u4e86\u597d\u7684\u3001\u5f88\u597d\u6216\u7cdf\u7cd5\u7684\u5bf9\u8bdd\u3002<\/span><\/p>\n<p><span>\u7ed3\u5408\u6536\u5165\u6570\u636e\u3001\u5ba2\u6237\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u3001\u53d7\u4f17\u4fe1\u53f7\u548c\u6570\u636e\u9988\u9001\uff0c\u8fd9\u4e9b\u90fd\u662f\u6211\u4eec\u8ba9 Performance Max \u4e3a\u7535\u5b50\u5546\u52a1\u53d1\u6325\u4f5c\u7528\u771f\u6b63\u9700\u8981\u7684\u3002<\/span><\/p>\n<p><span>\u7531\u4e8e\u6f5c\u5728\u5ba2\u6237\u901a\u5e38\u5206\u4e3a\u8425\u9500\u548c\u9500\u552e\u804c\u80fd\uff0c\u56e0\u6b64\u5b9e\u73b0\u8fd9\u4e00\u70b9\u6709\u70b9\u56f0\u96be\u3002<\/span><\/p>\n<h3 id=\"h-how-to-share-data-between-your-crm-and-performance-max\" class=\"wp-block-heading\"><span>\u5982\u4f55\u5728 CRM \u548c Performance Max \u4e4b\u95f4\u5171\u4eab\u6570\u636e<\/span><\/h3>\n<p><span>\u6839\u636e\u6211\u4eec\u7684\u7ecf\u9a8c\uff0c\u6700\u6709\u5e2e\u52a9\u7684\u662f\u5b9e\u73b0\u4e0e\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u5de5\u5177\uff08\u4f8b\u5982 Salesforce \u6216 HubSpot\uff09\u7684\u96c6\u6210\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u8fd9\u4e2a\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u901a\u8fc7 Google Ads \u4ea7\u751f\u7684\u6f5c\u5728\u5ba2\u6237\u7684\u7ebf\u4e0b\u8f6c\u5316\u6570\u636e\u3002<\/span><\/p>\n<p><span>\u5047\u8bbe\u6211\u4eec\u6b63\u5728\u6d4b\u91cf\u8868\u5355\u63d0\u4ea4\u3001\u804a\u5929\u3001\u7535\u8bdd\u7b49\u4efb\u4f55\u7c7b\u578b\u7684\u8054\u7cfb\uff0c\u5e76\u4e14\u5ba2\u6237\u83b7\u5f97 10 \u6761\u7ebf\u7d22\uff0c\u4f46\u53ea\u6709\u4e24\u6761\u662f\u597d\u7684\u3002\u6211\u4eec\u5e0c\u671b\u7cfb\u7edf\u77e5\u9053\u8fd9 10 \u6761\u7ebf\u7d22\u4e2d\u7684\u54ea\u4e24\u6761\u662f\u597d\u7684\u3002<\/span><\/p>\n<p><span>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8c37\u6b4c\u5f00\u59cb\u53d1\u73b0\u597d\u7684\u5e7f\u544a\u6765\u81ea\u7279\u5b9a\u7684\u5730\u7406\u4f4d\u7f6e\u6216\u5171\u4eab\u7279\u5b9a\u7684\u53d7\u4f17\u4fe1\u53f7\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u53ef\u4ee5\u5728\u4ece\u6f5c\u5728\u5ba2\u6237\u5230\u5b9e\u9645\u6536\u5165\u7684\u65f6\u95f4\u5185\u4e0a\u4f20\u7ebf\u4e0b\u8f6c\u5316\u6570\u636e\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u5c06\u8fd9\u4e9b\u6570\u636e\u8f93\u5165\u7cfb\u7edf\u3002\u4f46\u5982\u679c\u60a8\u7684\u9500\u552e\u5468\u671f\u8f83\u957f\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8bc4\u5206\uff08\u8fd9\u662f\u60a8\u7acb\u5373\u62e5\u6709\u7684\u6570\u636e\uff09\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u8fdb\u884c\u8bbe\u7f6e\uff0c\u5982\u679c\u9500\u552e\u4ee3\u8868\u5c06\u67d0\u6761\u7ebf\u7d22\u6807\u8bb0\u4e3a\u4e0d\u76f8\u5173\uff0c\u5219\u5c06\u5176\u4ee5\u8f83\u4f4e\u7684\u7ebf\u7d22\u5206\u6570\/\u4ef7\u503c\u53d1\u9001\u56de Google\u3002\u5982\u679c\u8fd9\u662f\u4e00\u6761\u597d\u7ebf\u7d22\uff0c\u5219 Google \u4f1a\u4e3a\u5176\u5206\u914d\u66f4\u9ad8\u7684\u7c7b\u522b\u6216\u4ef7\u503c\u3002<\/span><\/p>\n<h3 id=\"h-how-to-use-hubspot-salesforce-and-zapier-with-google-ads\" class=\"wp-block-heading\"><span>\u5982\u4f55\u5c06 HubSpot\u3001Salesforce \u548c Zapier \u4e0e Google Ads \u7ed3\u5408\u4f7f\u7528<\/span><\/h3>\n<p><span>Salesforce \u548c HubSpot \u9ed8\u8ba4\u4e0e Google Ads \u96c6\u6210\uff0c\u5176\u4ed6\u4e00\u4e9b\u6d41\u884c\u7684 CRM \u5de5\u5177\u4e5f\u662f\u5982\u6b64\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u6ca1\u6709\u9884\u5148\u6784\u5efa\u7684\u96c6\u6210\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528 Zapier \u4e4b\u7c7b\u7684\u5de5\u5177\u6765\u81ea\u52a8\u5316\u4ea7\u54c1\u4e4b\u95f4\u7684\u6570\u636e\u4f20\u8f93\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-393041 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Zapier-offline-conversions-in-Google-Ads-800x340.png.webp\" alt=\"Google Ads \u4e2d\u7684 Zapier \u7ebf\u4e0b\u8f6c\u5316\" width=\"800\" height=\"340\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Zapier-offline-conversions-in-Google-Ads-800x340.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Zapier-offline-conversions-in-Google-Ads-600x255.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Zapier-offline-conversions-in-Google-Ads-200x85.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Zapier-offline-conversions-in-Google-Ads-768x327.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Zapier-offline-conversions-in-Google-Ads-1536x653.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Zapier-offline-conversions-in-Google-Ads-150x64.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Zapier-offline-conversions-in-Google-Ads.png.webp 1556w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Zapier-offline-conversions-in-Google-Ads-800x340.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><em><span>\u622a\u56fe<\/span><\/em><em><span>\u6765\u81ea Zapier \u5728 Google Ads \u4e2d\u8ddf\u8e2a\u7ebf\u4e0b\u8f6c\u5316<\/span><\/em><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u8bbe\u7f6e\u5982\u4e0b\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7a0b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Google \u901a\u8fc7 Performance Max \u83b7\u5f97\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<li><span>\u9500\u552e\u4ee3\u8868\u5c06\u5176\u6807\u8bb0\u4e3a\u5408\u683c\u6f5c\u5728\u5ba2\u6237\uff08\u5206\u6570\u4e3a 10 \u5206\uff09\u3002<\/span><\/li>\n<li><span>\u4fe1\u606f\u53cd\u9988\u81f3Google Ads\u3002<\/span><\/li>\n<li><span>\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u5c06\u8fdb\u5165\u63d0\u6848\u9636\u6bb5\uff08\u5f97\u5206\u4e3a 20\uff09\u3002<\/span><\/li>\n<li><span>\u4fe1\u606f\u518d\u6b21\u53cd\u9988\u7ed9Google Ads\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u901a\u8fc7\u786e\u4fdd\u6bcf\u6b21\u66f4\u65b0\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u65f6\u90fd\u4f1a\u89e6\u53d1\u81ea\u52a8\u6b65\u9aa4\uff0c\u60a8\u53ef\u4ee5\u8ba9 Google \u77e5\u9053\u54ea\u4e9b\u6f5c\u5728\u5ba2\u6237\u5bf9\u4e1a\u52a1\u6709\u76ca\uff0c\u54ea\u4e9b\u4e0d\u5229\u3002\u7cfb\u7edf\u4f1a\u53d1\u73b0\u9500\u552e\u5468\u671f\u8d8a\u957f\uff0c\u5176\u4ef7\u503c\u5c31\u8d8a\u9ad8\uff0c\u7136\u540e\u5c31\u53ef\u4ee5\u5bfb\u627e\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/p>\n<p><span>Google\uff08\u548c Performance Max\uff09\u8db3\u591f\u667a\u80fd\uff0c\u53ef\u4ee5\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u4f46\u60a8\u5fc5\u987b\u63d0\u4f9b\u5b9a\u671f\u548c\u51c6\u786e\u7684\u8f93\u5165 &#8211; \u5e76\u4e14\u60a8\u5fc5\u987b\u613f\u610f\u627f\u62c5\u4e00\u4e9b\u524d\u671f\u6210\u672c\u6765\u5e2e\u52a9\u7cfb\u7edf\u5b66\u4e60\u3002<\/span><\/p>\n<h2 id=\"h-bottom-line-connect-the-dots-or-walk-away\" class=\"wp-block-heading\"><span>\u5e95\u7ebf\uff1a\u8981\u4e48\u8fde\u63a5\u70b9\uff0c\u8981\u4e48\u8d70\u5f00<\/span><\/h2>\n<p><span>PPC \u8425\u9500\u4eba\u5458\u53ef\u4ee5\u505a\u597d\u6bcf\u4e00\u9879\u5de5\u4f5c\uff0c\u4f46 Performance Max \u5e7f\u544a\u7cfb\u5217\u4ecd\u7136\u53ef\u80fd\u4f1a\u5931\u8d25\u3002\u4e5f\u8bb8\u54c1\u724c\u7684\u7f51\u7ad9\u8bbe\u7f6e\u4e0d\u6b63\u786e\uff0c\u6216\u8005\u9500\u552e\u56e2\u961f\u6ca1\u6709\u79ef\u6781\u5730\u5411 Google \u53cd\u9988\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf\u6570\u636e\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u6ca1\u6709\u5176\u4ed6\u56e2\u961f\u7684\u652f\u6301\uff0cPerformance Max \u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5c31\u65e0\u6cd5\u53d1\u6325\u4f5c\u7528\u3002<\/span><\/p>\n<p><span>\u662f\u7684\uff0cPerformance Max \u80fd\u591f\u6bd4\u5e38\u89c4\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u66f4\u5927\u89c4\u6a21\u5730\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\uff0c\u4f46\u6211\u5f3a\u70c8\u5efa\u8bae\u60a8\u5c06\u7cfb\u7edf\u7684\u5404\u4e2a\u70b9\u8fde\u63a5\u8d77\u6765 &#8211; \u6216\u8005\u5b8c\u5168\u653e\u5f03\u5b83\u3002<\/span><\/p>\n<h2 id=\"h-frequently-asked-questions-faq-performance-max-for-lead-generation\" class=\"wp-block-heading\"><span>\u5e38\u89c1\u95ee\u9898\u89e3\u7b54 (FAQ)\uff1a\u6548\u679c\u6700\u5927\u5316\u7b56\u7565\u4e2d\u7684\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1<\/span><\/h2>\n<h3 id=\"h-how-do-i-improve-lead-quality-and-relevance\" class=\"wp-block-heading\"><span>\u5982\u4f55\u63d0\u9ad8\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u548c\u76f8\u5173\u6027\uff1f<\/span><\/h3>\n<p><span>\u6211\u4eec\u5e0c\u671b\u4ece\u4f7f\u7528\u624b\u52a8\u51fa\u4ef7\u7b56\u7565\u548c\u8bcd\u7ec4\u5339\u914d\u5173\u952e\u5b57\u7684\u641c\u7d22\u6d3b\u52a8\u5f00\u59cb\u3002<\/span><\/p>\n<p><span>\u4e00\u65e6\u6211\u4eec\u5426\u5b9a\u4e86\u4e0d\u76f8\u5173\u7684\u641c\u7d22\u5b57\u8bcd\uff0c\u6211\u4eec\u5c31\u4f1a\u8fc1\u79fb\u5230\u667a\u80fd\u51fa\u4ef7\u548c\u5e7f\u6cdb\u5339\u914d\uff0c\u540c\u65f6\u7ee7\u7eed\u7559\u5728\u641c\u7d22\u4e2d\u3002<\/span><\/p>\n<p><span>\u968f\u7740\u6d41\u91cf\u7684\u589e\u52a0\uff0c\u6211\u4eec\u5c06\u5728 YouTube \u548c Discovery \u4e0a\u6dfb\u52a0\u518d\u8425\u9500\u3002<\/span><\/p>\n<p><span>\u4f46\u9664\u975e\u6211\u4eec\u6709\u8f6c\u5316\u503c\uff0c\u5426\u5219\u6211\u4eec\u4e0d\u4f1a\u8fc1\u79fb\u5230 Performance Max \u6765\u8fdb\u884c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff0c\u56e0\u4e3a\u5b83\u4f1a\u4ea7\u751f\u592a\u591a\u5783\u573e\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><\/div>\n<\/div>\n<\/figure>\n<p><span>\u4f46\u662f\uff0c\u5982\u679c\u60a8\u53ef\u4ee5\u963b\u6b62\u5728\u5783\u573e\u90ae\u4ef6\u8868\u5355\u63d0\u4ea4\u65f6\u89e6\u53d1\u8f6c\u5316\u6807\u7b7e\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u5e76\u4e14\u5e94\u8be5\u6d4b\u8bd5 Performance Max\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u4f7f\u7528<\/span><span>\u4e0d\u53ef\u89c1\u7684 reCAPTCHA<\/span><span>\u6765\u963b\u6b62\u673a\u5668\u4eba\u63d0\u4ea4\u8868\u5355\uff0c\u4ece\u800c\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<p><span>\u8bb8\u591a\u5f00\u5c55\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6d3b\u52a8\u7684\u4f01\u4e1a\u90fd\u6709\u67d0\u79cd\u7c7b\u578b\u7684\u4e70\u5bb6\u65c5\u7a0b\u6216\u6e20\u9053\u3002\u5982\u679c\u60a8\u6709\u591a\u6b65\u9aa4\u7684\u8868\u5355\u6216\u6ce8\u518c\u6d41\u7a0b\uff0c\u8bf7\u5728\u6bcf\u4e2a\u9636\u6bb5\u9010\u6b65\u5206\u914d\u66f4\u5927\u7684\u503c\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6b65\u9aa4 1 = 10<\/span><\/li>\n<li><span>\u7b2c 2 \u6b65 = 20<\/span><\/li>\n<li><span>\u6b65\u9aa4 3 = 30<\/span><\/li>\n<li><span>\u5b8c\u6210 = 100<\/span><\/li>\n<\/ul>\n<h3 id=\"h-how-do-i-use-audience-signals-and-asset-groups\" class=\"wp-block-heading\"><span>\u5982\u4f55\u4f7f\u7528\u53d7\u4f17\u4fe1\u53f7\u548c\u8d44\u4ea7\u7ec4\uff1f<\/span><\/h3>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4f7f\u7528\u53d7\u4f17\u7fa4\u4f53\u4fe1\u53f7\u8fdb\u884c\u5b9a\u4f4d\u3002\u8fd9\u4e9b\u4fe1\u53f7\u4e0e\u53d7\u4f17\u7fa4\u4f53\u5217\u8868\u4e0d\u540c\uff0c\u53d7\u4f17\u7fa4\u4f53\u5217\u8868\u662f\u7279\u5b9a\u7528\u6237\u7684\u7fa4\u7ec4\u3002<\/span><\/p>\n<p><span>\u5373\u4f7f\u60a8\u4e0a\u4f20\u4e86\u5ba2\u6237\u5217\u8868\uff0cPerformance Max \u4e5f\u53ea\u4f1a\u8003\u8651\u4ed6\u4eec\u7684\u53d7\u4f17\u4fe1\u53f7\uff08\u4ed6\u4eec\u7684\u5171\u540c\u884c\u4e3a\u6216\u7279\u5f81\uff09\u6765\u51b3\u5b9a\u5411\u8c01\u5c55\u793a\u60a8\u7684\u8d44\u4ea7\u3002<\/span><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><\/div>\n<\/div>\n<\/figure>\n<p><span>\u6211\u4eec\u6839\u636e\u4ea7\u54c1\u6216\u670d\u52a1\u7c7b\u522b\u6784\u5efa Performance Max \u7d20\u6750\u8d44\u6e90\u7ec4\uff0c\u800c\u4e0d\u662f\u6839\u636e\u53d7\u4f17\u7fa4\u4f53\u4fe1\u53f7\u6784\u5efa\u3002\u7531\u4e8e\u6ca1\u6709\u771f\u6b63\u6216\u7edf\u4e00\u7684\u53d7\u4f17\u7fa4\u4f53\u5b9a\u4f4d\uff0c\u56e0\u6b64\u53ef\u80fd\u4f1a\u51fa\u73b0\u91cd\u53e0\u3002\u5e7f\u544a\u7d20\u6750\u5e94\u4e0e\u5177\u4f53\u670d\u52a1\u4ea7\u54c1\u76f8\u5339\u914d\u3002<\/span><\/p>\n<h3 id=\"h-how-do-i-send-traffic-to-the-right-landing-pages\" class=\"wp-block-heading\"><span>\u5982\u4f55\u5c06\u6d41\u91cf\u53d1\u9001\u5230\u6b63\u786e\u7684\u76ee\u6807\u7f51\u9875\uff1f<\/span><\/h3>\n<p><span>\u60a8\u53ef\u80fd\u8fd8\u60f3\u5728\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u4e2d\u7981\u7528 URL \u6269\u5c55\u6216\u6392\u9664\u8f6c\u6362\u6548\u679c\u4e0d\u4f73\u7684\u7279\u5b9a URL\uff0c\u4f8b\u5982\u535a\u5ba2\u6587\u7ae0\u6216\u8d44\u6e90\u9875\u9762\u3002<\/span><\/p>\n<p><span>\u767b\u9646\u9875\u9762\u62a5\u544a<\/span><span>\u53ef\u4ee5\u5f88\u597d\u5730\u5c55\u793a\u60a8\u7f51\u7ad9\u4e0a\u54ea\u4e9b\u9875\u9762\u6b63\u5728\u8f6c\u5316\u3001\u54ea\u4e9b\u9875\u9762\u6b63\u5728\u6d6a\u8d39\u673a\u4f1a\u3002<\/span><\/p>\n<h3 id=\"h-how-do-i-track-the-right-types-of-leads\" class=\"wp-block-heading\"><span>\u6211\u5982\u4f55\u8ffd\u8e2a\u6b63\u786e\u7c7b\u578b\u7684\u7ebf\u7d22\uff1f<\/span><\/h3>\n<p><span>\u6709\u4e09\u79cd\u65b9\u5f0f\u53ef\u4ee5\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\uff1a\u804a\u5929\u3001\u8868\u5355\u63d0\u4ea4\u548c\u7535\u8bdd\u3002\u8bf7\u786e\u4fdd\u60a8\u6b63\u5728\u76d1\u63a7\u6240\u6709\u8fd9\u4e9b\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span>\u8fde\u63a5\u60a8\u7684 CRM\uff0c\u4ee5\u4fbf\u6355\u83b7\u4ece\u6f5c\u5728\u5ba2\u6237\u5230\u6210\u4ea4\u7684\u6e20\u9053\u548c\u6536\u5165\u6570\u636e\u3002\u4f7f\u7528 HubSpot \u6216 Salesforce \u96c6\u6210\uff0c\u6216\u8005\u5982\u679c\u60a8\u4f7f\u7528\u5176\u4ed6 CRM\uff0c\u5219\u4f7f\u7528 Zapier \u7b49\u5de5\u5177\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u8868\u5355\u63d0\u4ea4\u8d28\u91cf\u4e0d\u9ad8\uff0c\u5219\u5e94\u91cd\u70b9\u5173\u6ce8\u90a3\u4e9b\u4ec5\u5f53\u65f6\u95f4\u8d85\u8fc7 60 \u79d2\u624d\u7b97\u8f6c\u5316\u7684\u901a\u8bdd\u3002<\/span><\/p>\n<h3 id=\"h-can-i-run-performance-max-for-a-local-business\" class=\"wp-block-heading\"><span>\u6211\u53ef\u4ee5\u4e3a\u672c\u5730\u5546\u5bb6\u8fd0\u884c\u6548\u679c\u6700\u5927\u5316\u8ba1\u5212\u5417\uff1f<\/span><\/h3>\n<p><span>\u672c\u5730\u5e7f\u544a\u7cfb\u5217\u5df2\u88ab\u5f03\u7528\u5e76\u88ab\u7eb3\u5165 Performance Max\uff0c\u56e0\u6b64\u5982\u679c\u60a8\u60f3\u5728 Google \u5730\u56fe\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u60a8\u5c06\u9700\u8981 Performance Max\u3002<\/span><\/p>\n<p><span>\u786e\u4fdd\u5728\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u4e2d<\/span><span>\u5173\u95ed\u4f4d\u7f6e\u6269\u5c55<\/span><span>\u3002\u6211\u901a\u5e38\u5efa\u8bae\u5c06\u672c\u5730\u4f01\u4e1a\u7684\u76ee\u6807\u533a\u57df\u6269\u5927\u5230 30 \u6216 45 \u5206\u949f\u8f66\u7a0b\u4ee5\u5185\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6ca1\u6709\u7ebf\u4e0b\u8f6c\u5316\u6570\u636e\u7684\u60c5\u51b5\u4e0b\uff0c\u8ba9 Performance Max \u4e3a\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8ba1\u5212\u53d1\u6325\u4f5c\u7528\u975e\u5e38\u56f0\u96be\u3002\u4e86\u89e3\u60a8\u53ef\u4ee5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1246","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1246"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1246\/revisions"}],"predecessor-version":[{"id":1261,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1246\/revisions\/1261"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1246"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}