{"id":1283,"date":"2025-01-08T00:58:48","date_gmt":"2025-01-07T16:58:48","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1283"},"modified":"2025-01-08T01:09:10","modified_gmt":"2025-01-07T17:09:10","slug":"10-%e4%b8%aa-google-ads-%e9%ab%98%e7%ba%a7%e7%ad%96%e7%95%a5%e7%90%86%e5%bf%b5","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1283","title":{"rendered":"10 \u4e2a Google Ads \u9ad8\u7ea7\u7b56\u7565\u7406\u5ff5"},"content":{"rendered":"<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u5e7f\u544a\u5546\u5fc5\u987b\u91c7\u53d6\u6218\u7565\u6027\u548c\u7ec6\u81f4\u5165\u5fae\u7684\u65b9\u6cd5\u8fdb\u884c\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406\uff0c\u624d\u80fd\u5728\u7ade\u4e89\u4e2d\u4fdd\u6301\u9886\u5148\u3002<\/span><\/p>\n<p><span>\u5728 SMX Advanced \u4e0a\uff0cPPC \u4e13\u5bb6<\/span><a href=\"https:\/\/searchengineland.com\/author\/sarah-stemen\"><span>Sarah Stemen<\/span><\/a><span>\u548cCypress North \u9ad8\u7ea7\u6570\u5b57\u8425\u9500\u7ecf\u7406<\/span><a href=\"https:\/\/searchengineland.com\/author\/christine-zirnheld\"><span>Christine Zirnheld\u5206\u4eab\u4e86\u4ed6\u4eec\u6700\u53ef\u884c\u7684\u5efa\u8bae\uff0c\u4ee5\u5e2e\u52a9\u60a8\u521b\u5efa\u66f4\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u3001\u6709\u6548\u5730\u7ba1\u7406\u5e7f\u544a\u652f\u51fa\u5e76\u5f00\u5c55\u66f4\u6210\u529f\u7684\u7535\u5b50\u5546\u52a1\u548c B2B \u6d3b\u52a8\u3002<\/span><\/a><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u4ed6\u4eec\u4f1a\u8bae\u7684 10 \u4e2a\u5173\u952e\u8981\u70b9\u3002<\/span><\/p>\n<h2 id=\"h-1-keep-broad-match-keywords-in-separate-campaigns-from-phrase-and-exact-match-to-allow-for-different-bidding-strategies-and-more-aggressive-targets-for-broad-match\" class=\"wp-block-heading\"><span>1. \u5c06\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u4e0e\u8bcd\u7ec4\u5339\u914d\u548c\u7cbe\u786e\u5339\u914d\u5206\u5f00\uff0c\u4ee5\u4fbf\u91c7\u7528\u4e0d\u540c\u7684\u7ade\u4ef7\u7b56\u7565\uff0c\u5e76\u4e3a\u5e7f\u6cdb\u5339\u914d\u8bbe\u5b9a\u66f4\u79ef\u6781\u7684\u76ee\u6807<\/span><\/h2>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u7684\u4e3b\u8981\u597d\u5904\u662f\u5b83\u5728\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406\u548c\u7ade\u4ef7\u7b56\u7565\u65b9\u9762\u63d0\u4f9b\u7684\u7075\u6d3b\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u5b57\u9700\u8981\u667a\u80fd\u51fa\u4ef7\u624d\u80fd\u6709\u6548\uff0c\u800c\u8bcd\u7ec4\u5339\u914d\u548c\u5b8c\u5168\u5339\u914d\u5173\u952e\u5b57\u53ef\u4ee5\u91c7\u7528\u5404\u79cd\u51fa\u4ef7\u7b56\u7565\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u5c06\u5b83\u4eec\u5206\u5f00\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u4e3a\u5e7f\u6cdb\u5339\u914d\u5e7f\u544a\u7cfb\u5217\u8bbe\u5b9a\u66f4\u79ef\u6781\u7684\u76ee\u6807\uff0c\u9274\u4e8e\u5176\u66f4\u5e7f\u6cdb\u7684\u8986\u76d6\u9762\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u79cd\u5206\u79bb\u8fd8\u53ef\u4ee5\u4f7f\u6027\u80fd\u7ba1\u7406\u66f4\u52a0\u5bb9\u6613\uff0c\u56e0\u4e3a\u4e0d\u540c\u7684\u5339\u914d\u7c7b\u578b\u901a\u5e38\u4f1a\u4ea7\u751f\u4e0d\u540c\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u5b83\u8fd8\u6709\u52a9\u4e8e\u9884\u7b97\u63a7\u5236\uff0c\u9632\u6b62\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u5b57\u4e0e\u5176\u4ed6\u5339\u914d\u7c7b\u578b\u6df7\u5408\u65f6\u6d88\u8017\u6574\u4e2a\u9884\u7b97\u3002\u00a0<\/span><\/p>\n<p><span>\u8be5\u7b56\u7565\u8fd8\u7b80\u5316\u4e86\u5426\u5b9a\u5173\u952e\u8bcd\u7ba1\u7406\uff0c\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u4e13\u6ce8\u4e8e\u8bcd\u7ec4\u5339\u914d\u548c\u5b8c\u5168\u5339\u914d\u5e7f\u544a\u7cfb\u5217\uff0c\u56e0\u4e3a\u5e7f\u6cdb\u5339\u914d\u641c\u7d22\u8bcd\u53ef\u80fd\u4f1a\u8ba9\u4eba\u4e0d\u77e5\u6240\u63aa\u4e14\u96be\u4ee5\u64cd\u4f5c\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u65e8\u5728\u901a\u8fc7\u5bf9\u4e0d\u540c\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b\u8fdb\u884c\u66f4\u6709\u9488\u5bf9\u6027\u7684\u7ba1\u7406\u6765\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u6548\u679c\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u660e\u667a\u7684\u652f\u51fa\u548c\u66f4\u9ad8\u6548\u7684\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<h2 id=\"h-2-use-custom-segments-for-competitor-conquesting-by-targeting-people-who-have-visited-competitor-websites-or-used-competitor-apps\" class=\"wp-block-heading\"><span>2. \u4f7f\u7528\u81ea\u5b9a\u4e49\u7ec6\u5206\u6765\u5f81\u670d\u7ade\u4e89\u5bf9\u624b\uff0c\u65b9\u6cd5\u662f\u5b9a\u4f4d\u8bbf\u95ee\u8fc7\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\u6216\u4f7f\u7528\u8fc7\u7ade\u4e89\u5bf9\u624b\u5e94\u7528\u7a0b\u5e8f\u7684\u7528\u6237<\/span><\/h2>\n<p><span>\u60a8\u53ef\u4ee5\u901a\u8fc7\u5c06\u7ade\u4e89\u5bf9\u624b\u7684\u540d\u79f0\u6dfb\u52a0\u5230\u641c\u7d22\u8bcd\u5217\u8868\u4e2d\u6765\u5b9e\u73b0\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<p><span>\u60a8\u8fd8\u53ef\u4ee5\u901a\u8fc7\u8f93\u5165\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u7f51\u5740\u6765\u4f7f\u7528\u7f51\u7ad9\u9009\u9879\u3002Google Ads \u4f1a\u627e\u5230\u8bbf\u95ee\u8fc7\u8be5\u7f51\u7ad9\u6216\u7c7b\u4f3c\u7f51\u7ad9\u7684\u7528\u6237\uff0c\u5e76\u5728\u4ed6\u4eec\u6d4f\u89c8 GDN\u3001YouTube \u6216 Discover \u65f6\u518d\u6b21\u5b9a\u4f4d\u4ed6\u4eec\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u7784\u51c6\u7ade\u4e89\u5bf9\u624b\u73b0\u6709\u5ba2\u6237\u6216\u7c7b\u4f3c\u4eba\u7fa4\u7684\u597d\u65b9\u6cd5\u3002\u5982\u679c\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u6709\u5e94\u7528\u7a0b\u5e8f\uff0c\u60a8\u4e5f\u53ef\u4ee5\u8fd9\u6837\u505a\u3002<\/span><\/p>\n<h2 id=\"h-3-leverage-microsoft-advertising-search-term-reports-to-find-keywords-to-add-or-negate-in-google-ads-campaigns-as-microsoft-often-provides-more-detailed-search-term-data\" class=\"wp-block-heading\"><span>3. \u5229\u7528 Microsoft Advertising \u641c\u7d22\u5b57\u8bcd\u62a5\u544a\u67e5\u627e\u8981\u5728 Google Ads \u5e7f\u544a\u7cfb\u5217\u4e2d\u6dfb\u52a0\u6216\u5426\u5b9a\u7684\u5173\u952e\u5b57\uff0c\u56e0\u4e3a Microsoft \u901a\u5e38\u4f1a\u63d0\u4f9b\u66f4\u8be6\u7ec6\u7684\u641c\u7d22\u5b57\u8bcd\u6570\u636e<\/span><\/h2>\n<p><span>\u4f7f\u7528\u60a8\u7684 Microsoft \u5e7f\u544a\u641c\u7d22\u8bcd\u62a5\u544a\u5e76\u5c06\u60a8\u6240\u5b66\u5230\u7684\u77e5\u8bc6\u5e94\u7528\u5230\u60a8\u7684 Google Ads \u5e7f\u544a\u7cfb\u5217\u4e2d\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3e\u4e2a\u4f8b\u5b50\uff1aGoogle Ads \u5e7f\u544a\u7cfb\u5217\u5728 Microsoft Ads \u4e0a\u6709\u4e00\u4e2a\u5b8c\u5168\u76f8\u540c\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4e14\u5173\u952e\u5b57\u76f8\u540c\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5728 Microsoft Ads \u4e0a\uff0c\u6709 10 \u6b21\u8f6c\u5316\u548c 10 \u4e2a\u4e0e\u8fd9\u4e9b\u8f6c\u5316\u76f8\u5173\u7684\u641c\u7d22\u8bcd\u3002\u5176\u4ed6\u7c7b\u522b\u4e0b\u6ca1\u6709\u5217\u51fa\u8f6c\u5316\u8bcd\u3002\u00a0<\/span><\/li>\n<li><span>\u5728 Google \u4e0a\uff0c\u5171\u6709 32 \u6b21\u8f6c\u5316\uff0c\u5176\u4e2d\u53ea\u6709\u4e00\u6b21\u5728\u641c\u7d22\u8bcd\u62a5\u544a\u4e2d\u6709\u641c\u7d22\u8bcd\u3002\u5176\u4f59\u7684\u90fd\u5728\u201c\u5176\u4ed6\u201d\u4e0b\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u56e0\u6b64\uff0c\u4f7f\u7528 Microsoft Ads \u67e5\u627e\u5173\u952e\u5b57\uff0c\u51b3\u5b9a\u662f\u5426\u6dfb\u52a0\u6216\u5426\u5b9a\u5b83\u4eec\uff0c\u5e76\u5c06\u8fd9\u4e9b\u89c1\u89e3\u5e94\u7528\u4e8e Google Ads\u3002<\/span><\/p>\n<h2 id=\"h-4-invest-in-video-assets-for-campaigns-as-google-is-emphasizing-video-importance-in-newer-campaign-types-like-performance-max-and-demand-gen\" class=\"wp-block-heading\"><span>4. \u4e3a\u5e7f\u544a\u6d3b\u52a8\u6295\u8d44\u89c6\u9891\u8d44\u4ea7\uff0c\u56e0\u4e3a\u8c37\u6b4c\u6b63\u5728\u5f3a\u8c03\u89c6\u9891\u5728 Performance Max \u548c Demand Gen \u7b49\u8f83\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u7c7b\u578b\u4e2d\u7684\u91cd\u8981\u6027<\/span><\/h2>\n<p><span>\u5bf9\u4e8e Performance Max\uff0c\u60a8\u9700\u8981\u63d0\u4f9b\u89c6\u9891\u3002\u5982\u679c\u60a8\u4e0d\u63d0\u4f9b\uff0cGoogle \u4f1a\u4e3a\u60a8\u5236\u4f5c\u4e00\u4e2a\uff0c\u4f46\u8fd9\u53ef\u80fd\u770b\u8d77\u6765\u4e0d\u592a\u4e13\u4e1a\u3002<\/span><\/p>\n<p><span>\u81f3\u5c11\uff0c\u4ece\u60a8\u7684 YouTube \u9891\u9053\u4e0a\u4f20\u4e00\u4e2a\u73b0\u6709\u89c6\u9891\u3002\u7136\u540e\uff0c\u6295\u8d44\u4e3a\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u521b\u5efa\u4e30\u5bcc\u7684\u89c6\u9891\u8d44\u4ea7\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba\u662f\u4e0e\u81ea\u7531\u804c\u4e1a\u8005\u5408\u4f5c\u8fd8\u662f\u8058\u8bf7\u8bbe\u8ba1\u5e08\uff0c\u60a8\u90fd\u53ef\u4ee5\u4f7f\u7528\u6a21\u677f\u7b80\u5316\u6d41\u7a0b\u3002\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\uff0c\u60a8\u53ef\u4ee5\u5728\u5c4f\u5e55\u4e0a\u663e\u793a\u4ea7\u54c1\u53ca\u5176\u8be6\u7ec6\u4fe1\u606f\uff1b\u5bf9\u4e8e\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u63a8\u8350\u89c6\u9891\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba\u5982\u4f55\uff0c\u89c6\u9891\u5728\u672a\u6765\u7684\u53d1\u5c55\u4e2d\u90fd\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u60a8\u7684\u5e10\u6237\u4e2d\u62e5\u6709\u9ad8\u8d28\u91cf\u7684\u89c6\u9891\u8d44\u4ea7\u3002<\/span><\/p>\n<h2 id=\"h-5-consider-using-more-aggressive-bidding-strategies-initially-to-expedite-the-learning-phase-then-switch-to-more-efficient-strategies-like-target-roas-or-target-cpa-once-spend-ramps-up\" class=\"wp-block-heading\"><span>5. \u8003\u8651\u6700\u521d\u4f7f\u7528\u66f4\u79ef\u6781\u7684\u7ade\u4ef7\u7b56\u7565\u6765\u52a0\u5feb\u5b66\u4e60\u9636\u6bb5\uff0c\u7136\u540e\u5728\u652f\u51fa\u589e\u52a0\u540e\u5207\u6362\u5230\u66f4\u6709\u6548\u7684\u7b56\u7565\uff0c\u5982\u76ee\u6807 ROAS \u6216\u76ee\u6807 CPA<\/span><\/h2>\n<p><span>\u9700\u8981\u8003\u8651\u7684\u4e00\u4e9b\u7ade\u6807\u7b56\u7565\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6700\u5927\u8f6c\u6362\u6b21\u6570\u3002\u00a0<\/span><\/li>\n<li><span>\u6700\u5927\u8f6c\u6362\u503c\u3002\u00a0<\/span><\/li>\n<li><span>\u76ee\u6807 ROAS \u975e\u5e38\u4f4e\uff0c<\/span><\/li>\n<li><span>\u624b\u52a8\u6216\u589e\u5f3a\u578b\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3002<\/span><\/li>\n<li><span>\u6700\u5927\u70b9\u51fb\u6b21\u6570\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4e00\u65e6\u60a8\u7684\u652f\u51fa\u589e\u52a0\u5e76\u4e14\u60a8\u5df2\u7ecf\u5b8c\u6210\u4e86\u5b66\u4e60\u9636\u6bb5\uff0c\u91cd\u8981\u7684\u662f\u4ece\u6fc0\u8fdb\u7684\u51fa\u4ef7\u7b56\u7565\u8f6c\u6362\u4e3a\u66f4\u6709\u6548\u7684\u7b56\u7565\uff0c\u4f8b\u5982\u76ee\u6807ROAS\u6216\u76ee\u6807CPA\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u4e86\u89e3\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-bid-strategy-campaign-success-437448\"><span>\u6bcf\u79cd Google Ads \u51fa\u4ef7\u7b56\u7565\u5982\u4f55\u5f71\u54cd\u5e7f\u544a\u7cfb\u5217\u7684\u6210\u529f<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-6-utilize-flexible-budgeting-to-allocate-spend-based-on-demand-fluctuations-throughout-the-year-rather-than-using-a-flat-monthly-budget\" class=\"wp-block-heading\"><span>6. \u5229\u7528\u7075\u6d3b\u7684\u9884\u7b97\uff0c\u6839\u636e\u5168\u5e74\u9700\u6c42\u6ce2\u52a8\u6765\u5206\u914d\u652f\u51fa\uff0c\u800c\u4e0d\u662f\u4f7f\u7528\u56fa\u5b9a\u7684\u6708\u5ea6\u9884\u7b97<\/span><\/h2>\n<p><span>\u8fd9\u610f\u5473\u7740\u89c4\u5212\u5168\u5e74\u7684\u9884\u7b97\u3002<\/span><\/p>\n<p><span>\u5f53\u9700\u6c42\u9ad8\u65f6\uff0c\u4f60\u53ef\u4ee5\u82b1\u66f4\u591a\u7684\u94b1\uff0c\u5f53\u9700\u6c42\u4f4e\u65f6\uff0c\u4f60\u53ef\u4ee5\u82b1\u66f4\u5c11\u7684\u94b1\u3002\u5982\u679c\u4f60\u575a\u6301\u56fa\u5b9a\u7684\u6bcf\u6708\u9884\u7b97\uff0c\u4f60\u5c31\u6ca1\u6709\u8fd9\u79cd\u7075\u6d3b\u6027\u3002<\/span><\/p>\n<p><span>\u8fd9\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u5f88\u6709\u7528\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u884c\u4e3a\u5f88\u96be\u9884\u6d4b\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u51fa\u73b0\u8fd0\u8f93\u5ef6\u8bef\u5e76\u4e14\u4eba\u4eec\u5f00\u59cb\u63d0\u524d\u8d2d\u7269\uff08\u6bd4\u5982\u5728 11 \u6708\uff09\uff0c\u60a8\u5c31\u4e0d\u4f1a\u60f3\u5c06\u6240\u6709\u9884\u7b97\u90fd\u7559\u5230 12 \u6708\uff0c\u7136\u540e\u53d1\u73b0\u5927\u591a\u6570\u4eba\u5df2\u7ecf\u5b8c\u6210\u8d2d\u7269\u4e86\u3002<\/span><\/p>\n<p><span>\u6700\u7ec8\uff0c\u60a8\u8981\u5bf9\u5e02\u573a\u505a\u51fa\u53cd\u5e94\uff0c\u6839\u636e\u6548\u679c\u8c03\u6574\u9884\u7b97\uff0c\u7136\u540e\u5229\u7528\u8fd9\u4e00\u70b9\u3002\u8fd9\u4e5f\u9002\u7528\u4e8e\u5b63\u8282\u6027\u6d3b\u52a8\u3002<\/span><\/p>\n<h2 id=\"h-7-break-out-campaigns-by-ad-schedule-or-when-budget-allows-to-set-more-tailored-performance-targets-and-strategies-especially-for-b2b-campaigns-nbsp\" class=\"wp-block-heading\"><span>7. \u6839\u636e\u5e7f\u544a\u65f6\u95f4\u5b89\u6392\u6216\u9884\u7b97\u5141\u8bb8\u7684\u60c5\u51b5\u4e0b\uff0c\u5bf9\u5e7f\u544a\u7cfb\u5217\u8fdb\u884c\u7ec6\u5206\uff0c\u4ee5\u8bbe\u7f6e\u66f4\u6709\u9488\u5bf9\u6027\u7684\u6548\u679c\u76ee\u6807\u548c\u7b56\u7565\uff0c\u5c24\u5176\u662f\u9488\u5bf9 B2B \u5e7f\u544a\u7cfb\u5217\u00a0<\/span><\/h2>\n<p><span>B2B\u5e7f\u544a\u5728\u5de5\u4f5c\u65e5\u529e\u516c\u65f6\u95f4\u548c\u975e\u5de5\u4f5c\u65f6\u95f4\uff08\u5468\u672b\u3001\u65e9\u4e0a\u548c\u665a\u4e0a\uff09\u7684\u6548\u679c\u5b58\u5728\u663e\u8457\u5dee\u5f02\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u5229\u7528\u8fd9\u4e00\u70b9\uff0c\u53ef\u4ee5\u521b\u5efa\u5355\u72ec\u7684\u201c\u975e\u5de5\u4f5c\u65f6\u95f4\u201d\u6d3b\u52a8\uff0c\u5e76\u8fdb\u884c\u66f4\u79ef\u6781\u7684\u5b9a\u4f4d\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u660e\u667a\u7684\u652f\u51fa\u5e76\u80fd\u591f\u8bbe\u5b9a\u7279\u5b9a\u65f6\u95f4\u7684\u76ee\u6807\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u5bf9\u4e8e B2B \u573a\u666f\u7279\u522b\u6709\u7528\uff0c\u4f8b\u5982\u4f18\u5316\u5de5\u4f5c\u65e5\u7684\u7535\u8bdd\u547c\u53eb\uff0c\u4f46\u4e0d\u4f18\u5316\u5468\u672b\u65e0\u4eba\u63a5\u542c\u7684\u7535\u8bdd\u547c\u53eb\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u4e9b\u60c5\u51b5\u4e0b\uff0c\u6839\u636e\u5e7f\u544a\u65f6\u95f4\u8868\u8c03\u6574\u76ee\u6807\u975e\u5e38\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-8-for-lead-generation-campaigns-optimize-for-qualified-leads-by-integrating-with-your-crm-to-target-lower-funnel-lead-stages\" class=\"wp-block-heading\"><span>8. \u5bf9\u4e8e\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6d3b\u52a8\uff0c\u901a\u8fc7\u4e0e CRM \u96c6\u6210\u6765\u4f18\u5316\u5408\u683c\u6f5c\u5728\u5ba2\u6237\uff0c\u4ee5\u7784\u51c6\u6f0f\u6597\u4e0b\u90e8\u7684\u6f5c\u5728\u5ba2\u6237\u9636\u6bb5<\/span><\/h2>\n<p><span>\u8fd9\u662f\u5728\u60a8\u7684\u5e10\u6237\u4e2d\u6d4b\u8bd5\u5e7f\u6cdb\u5339\u914d\u7684\u6700\u4f73\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u60a8\u6b63\u5728\u5411\u4efb\u4f55\u76f8\u5173\u7684\u641c\u7d22\u8bcd\u5f00\u653e\u81ea\u5df1\uff0c\u4f46\u5982\u679c\u60a8\u9488\u5bf9\u6f0f\u6597\u5e95\u90e8\u7684\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u4f18\u5316\uff0c\u60a8\u53ef\u4ee5\u627e\u5230\u4e00\u79cd\u65b9\u6cd5\u4f7f\u5e7f\u6cdb\u5339\u914d\u9002\u7528\u4e8e\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u8fd9\u786e\u5b9e\u662f\u4f7f\u7528 Performance Max \u7684\u552f\u4e00\u65b9\u6cd5\u3002\u4ec5\u9488\u5bf9\u8868\u5355\u63d0\u4ea4\u548c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e10\u6237\u4f18\u5316 Performance Max \u4f1a\u5bfc\u81f4\u673a\u5668\u4eba\u653b\u51fb\uff0c\u5c06\u5b83\u4eec\u5168\u90e8\u6807\u8bb0\u4e3a\u4f18\u8d28\u6f5c\u5728\u5ba2\u6237\uff0c\u800c\u5b9e\u9645\u4e0a\u5e76\u975e\u5982\u6b64\u3002<\/span><\/p>\n<p><span>\u4e0e\u60a8\u7684 CRM \u96c6\u6210\u5e76\u786e\u4fdd\u5176\u6b63\u5e38\u8fd0\u884c\u81f3\u5173\u91cd\u8981\u3002\u60a8\u9700\u8981\u6bcf\u5929\u68c0\u67e5\u5b83\u6216\u8bbe\u7f6e\u811a\u672c\u6765\u76d1\u63a7\u5b83\uff0c\u56e0\u4e3a\u4efb\u4f55\u95ee\u9898\u90fd\u53ef\u80fd\u76f4\u63a5\u5f71\u54cd\u60a8\u5e10\u6237\u7684\u5065\u5eb7\u72b6\u51b5\u3002<\/span><\/p>\n<p><span>\u4eca\u5e74\uff0cGoogle \u4e3a\u6240\u6709\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u6570\u636e\u7ba1\u7406\u5668\uff0c\u8ba9\u8fd9\u4e00\u8fc7\u7a0b\u66f4\u52a0\u7b80\u5355\u3002\u8fd9\u5c06\u7b80\u5316 CRM \u4e0e Google Ads \u7684\u96c6\u6210\uff0c\u5e76\u63d0\u9ad8\u6f5c\u5728\u5ba2\u6237\u7684\u751f\u6210\u7387\u3002<\/span><\/p>\n<h2 id=\"h-9-use-data-exclusions-to-prevent-bidding-algorithms-from-being-skewed-by-anomalies-like-site-outages-and-use-seasonal-adjustments-before-sales-periods-to-help-algorithms-anticipate-increased-conversion-rates\" class=\"wp-block-heading\"><span>9. \u4f7f\u7528\u6570\u636e\u6392\u9664\u6765\u9632\u6b62\u7ade\u4ef7\u7b97\u6cd5\u56e0\u7f51\u7ad9\u4e2d\u65ad\u7b49\u5f02\u5e38\u60c5\u51b5\u800c\u51fa\u73b0\u504f\u5dee\uff0c\u5e76\u5728\u9500\u552e\u671f\u4e4b\u524d\u4f7f\u7528\u5b63\u8282\u6027\u8c03\u6574\u6765\u5e2e\u52a9\u7b97\u6cd5\u9884\u6d4b\u8f6c\u5316\u7387\u7684\u63d0\u9ad8<\/span><\/h2>\n<p><span>\u6570\u636e\u6392\u9664\u5f88\u91cd\u8981\u3002\u5982\u679c\u8f6c\u5316\u7387\u4e0b\u964d\uff0c\u8bf7\u5411 Google \u62a5\u544a\uff0c\u4ee5\u514d\u51fa\u4ef7\u8fc7\u9ad8\u6216\u5e7f\u544a\u7cfb\u5217\u7ba1\u7406\u4e0d\u5584\u3002<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u4f5c\u4e3a\u4ed8\u8d39\u641c\u7d22\u7ecf\u7406\uff0c\u60a8\u6bd4\u7b97\u6cd5\u66f4\u4e86\u89e3\u672a\u6765\u7684\u8d8b\u52bf\u3002<\/span><\/p>\n<p><span>\u5728\u9500\u552e\u671f\u5f00\u59cb\u524d\uff0c\u5982\u679c\u60a8\u9884\u8ba1\u8f6c\u5316\u7387\u4f1a\u7ffb\u500d\uff0c\u8bf7\u544a\u77e5\u5e73\u53f0\u8fdb\u884c\u8c03\u6574\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u7cfb\u7edf\u5728\u6b64\u671f\u95f4\u66f4\u5feb\u5730\u63d0\u9ad8\u51fa\u4ef7\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-hidden-areas-431282\"><span>\u60a8\u53ef\u80fd\u4e0d\u77e5\u9053\u7684 Google \u5e7f\u544a\u7684 5 \u4e2a\u9690\u85cf\u9886\u57df<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-10-don-t-neglect-seo-efforts-as-they-remain-critical-for-ppc-success-by-impacting-quality-scores-and-providing-signals-for-google-s-ai-driven-ad-creation-and-targeting\" class=\"wp-block-heading\"><span>10. \u4e0d\u8981\u5ffd\u89c6 SEO \u5de5\u4f5c\uff0c\u56e0\u4e3a\u5b83\u5bf9 PPC \u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4f1a\u5f71\u54cd\u8d28\u91cf\u5f97\u5206\uff0c\u5e76\u4e3a Google \u7684 AI \u9a71\u52a8\u5e7f\u544a\u521b\u5efa\u548c\u5b9a\u4f4d\u63d0\u4f9b\u4fe1\u53f7<\/span><\/h2>\n<p><span>\u5229\u7528\u60a8\u7684 SEO \u56e2\u961f\u786e\u4fdd\u5143\u6570\u636e\u548c\u60a8\u7684\u73b0\u573a\u526f\u672c\u4e0e\u60a8\u5e0c\u671b\u5728\u5e7f\u544a\u5e73\u53f0\u4e0a\u770b\u5230\u7684\u5185\u5bb9\u76f8\u5339\u914d\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u8ba9\u60a8\u83b7\u5f97\u989d\u5916\u5173\u6ce8\u60a8\u7684\u8d44\u4ea7\u9009\u62e9\u7684\u597d\u65b9\u6cd5\uff0c\u5426\u5219\u60a8\u53ef\u80fd\u4e0d\u4f1a\u83b7\u5f97\u8fd9\u6837\u7684\u5173\u6ce8\u3002<\/span><\/p>\n<p><span>\u81f3\u4e8e\u4ea7\u54c1\u6570\u636e\u4f18\u5316\uff0c\u6709\u65f6\u60a8\u4f1a\u542c\u5230\u8fd9\u662f\u6211\u4eec\u552f\u4e00\u53ef\u4ee5\u63a7\u5236\u7684\u4e8b\u60c5\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c GTIN\uff08\u5168\u7403\u8d38\u6613\u9879\u76ee\u7f16\u53f7\uff09\u662f\u53ef\u9009\u7684\uff0c\u8bf7\u7ee7\u7eed\u8f93\u5165\u5b83\u5e76\u8ba9\u60a8\u7684 SEO \u56e2\u961f\u4ecb\u5165\u5e76\u4f7f\u7528\u60a8\u60f3\u8981\u663e\u793a\u7684\u5173\u952e\u5b57\u4f18\u5316\u60a8\u7684 feed\u3002<\/span><\/p>\n<h2 id=\"h-watch-30-ideas-in-30-minutes-advanced-strategies-for-google-ads\" class=\"wp-block-heading\"><span>\u89c2\u770b\uff1a30 \u5206\u949f\u5185 30 \u4e2a\u60f3\u6cd5\uff1aGoogle Ads \u7684\u9ad8\u7ea7\u7b56\u7565<\/span><\/h2>\n<p><span>\u8981\u83b7\u53d6\u53e6\u5916 20 \u6761\u53ef\u64cd\u4f5c\u7684\u63d0\u793a\uff0c\u8bf7\u5728\u6b64\u5904\u89c2\u770b\u5b8c\u6574\u7684 SMX Advanced \u4f1a\u8bdd\u3002<\/span><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PPC\u5e7f\u544a\u5546\u5fc5\u987b\u91c7\u53d6\u6218\u7565\u6027\u548c\u7ec6\u81f4\u5165\u5fae\u7684\u65b9\u6cd5\u8fdb\u884c\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406\uff0c\u624d\u80fd\u5728\u7ade\u4e89\u4e2d\u4fdd\u6301\u9886\u5148\u3002 \u5728 SMX Advance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1283","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1283"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1283\/revisions"}],"predecessor-version":[{"id":2477,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1283\/revisions\/2477"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1283"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}