{"id":1307,"date":"2025-01-20T02:05:29","date_gmt":"2025-01-19T18:05:29","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1307"},"modified":"2025-01-20T02:09:07","modified_gmt":"2025-01-19T18:09:07","slug":"%e8%a1%a1%e9%87%8fppc%e7%9a%84%e9%ab%98%e7%ba%a7%e5%88%86%e6%9e%90%e6%8a%80%e6%9c%af","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1307","title":{"rendered":"\u8861\u91cfPPC\u7684\u9ad8\u7ea7\u5206\u6790\u6280\u672f"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6211\u6709\u673a\u4f1a\u5728 SMX Advanced 2024 \u4e0a\u5c31\u6211\u6bcf\u5468\u4e0e\u6211\u6240\u5728\u4ee3\u7406\u673a\u6784\u7684\u5ba2\u6237\u5171\u540c\u5173\u6ce8\u7684\u4e00\u4e2a\u4e3b\u9898\u8fdb\u884c\u6f14\u8bb2\uff1a\u9ad8\u7ea7<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u5206\u6790\u548c\u6d4b\u91cf\u3002<\/span><\/p>\n<p><span>\u6211\u4ece\u4e8b\u6570\u5b57\u8425\u9500\u5df2\u6709 20 \u591a\u5e74\uff0c\u4ee5\u6211\uff08\u9887\u6709\u504f\u89c1\u7684\uff09\u89c2\u70b9\u6765\u770b\uff0c\u667a\u80fd\u5206\u6790\u4ece\u672a\u6210\u4e3a\u8425\u9500\u6d3b\u52a8\u5982\u6b64\u91cd\u8981\u7684\u5dee\u5f02\u5316\u56e0\u7d20\u3002<\/span><\/p>\n<p><span>\u6ce8\u91cd\u9690\u79c1\u7684\u6cd5\u89c4\u4f7f\u5f97\u8861\u91cf\u53d8\u5f97\u66f4\u52a0\u590d\u6742\uff0c\u800c\u4eba\u5de5\u667a\u80fd\u5265\u593a\u4e86\u8425\u9500\u4eba\u5458\u63d0\u5347\u6e20\u9053\u5185\u7ee9\u6548\u7684\u591a\u79cd\u65b9\u5f0f\u3002\u6e20\u9053\u9009\u62e9\u7684\u6fc0\u589e\u610f\u5473\u7740\u5fc5\u987b\u5168\u9762\u4e86\u89e3\u60c5\u51b5\u3002<\/span><\/p>\n<p><span>\u8bdd\u867d\u5982\u6b64\uff0c\u5982\u679c\u4f60\u6ca1\u6709\u673a\u4f1a\u89c2\u770b\u6f14\u8bb2\u548c\/\u6216\u6ca1\u6709\u65f6\u95f4\u89c2\u770b\u5f55\u97f3\uff0c\u6211\u5c06\u5206\u89e3\u4e94\u4e2a\u4e3b\u8981\u8981\u70b9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u540c\u610f\u6a21\u5f0f v2 \u5c06\u66f4\u591a\u7684\u63a7\u5236\u6743\u4ea4\u5230\u7528\u6237\u624b\u4e2d\u3002<\/span><\/li>\n<li><span>\u4ece\u89c2\u5bdf\u5230\u7684\u6570\u636e\u5230\u6a21\u578b\u6570\u636e\u7684\u8f6c\u53d8\u5373\u5c06\u5230\u6765\u3002<\/span><\/li>\n<li><span>\u540e\u7aef\u6570\u636e\u5b9e\u73b0\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<li><span>\u73b0\u5728\u662f\u65f6\u5019\u91c7\u7528\u975e Cookie \u6d4b\u91cf\u9009\u9879\u4e86\u3002<\/span><\/li>\n<li><span>\u5f53\u6570\u636e\u7a00\u7f3a\u65f6\uff0c\u4ee3\u7406\u6307\u6807\u53ef\u4ee5\u586b\u8865\u7a7a\u767d\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-444582\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Advanced-analytics-techniques-Key-takeaways.png.webp\" alt=\"\u8861\u91cfPPC\u7684\u9ad8\u7ea7\u5206\u6790\u6280\u672f\" width=\"1600\" height=\"1314\" \/><\/figure>\n<\/div>\n<h2 id=\"h-1-the-significance-of-google-consent-mode-v2\" class=\"wp-block-heading\"><span>1. Google \u540c\u610f\u6a21\u5f0f v2 \u7684\u91cd\u8981\u6027<\/span><\/h2>\n<p><span>2012 \u5e74\uff0c\u300a\u7535\u5b50\u9690\u79c1\u6307\u4ee4\u300b\uff08\u6b27\u76df\u7684\u4e00\u9879 Cookie \u6cd5\uff09\u8981\u6c42\u7f51\u7ad9\u5728\u8bbf\u5ba2\u8bbe\u5907\u4e0a\u5b58\u50a8\/\u8bbf\u95ee\u4fe1\u606f\u4e4b\u524d\u5fc5\u987b\u5f81\u5f97\u8bbf\u5ba2\u7684\u540c\u610f\u3002\u8fd9\u662f 2018 \u5e74\u5177\u6709\u5206\u6c34\u5cad\u610f\u4e49\u7684\u300aGDPR\u300b\u7684\u524d\u8eab\uff0c\u5728\u8f83\u5c0f\u7a0b\u5ea6\u4e0a\uff0c\u5b83\u4e5f\u662f\u300aCCPA\u300b\u9690\u79c1\u6cd5\u89c4\u7684\u524d\u8eab\u3002\u00a0<\/span><\/p>\n<p><span>2020 \u5e74\uff0cGoogle \u63a8\u51fa\u4e86 Consent Mode v1\uff0c\u5141\u8bb8\u7f51\u7ad9\u6240\u6709\u8005\u6839\u636e\u7528\u6237\u7684\u540c\u610f\u72b6\u6001\u8c03\u6574 Google \u6807\u7b7e\u7684\u884c\u4e3a\uff0c\u4ece\u800c\u7b26\u5408 GDPR \u548c CCPA\u3002<\/span><\/p>\n<p><span>\u540c\u610f\u6a21\u5f0f v2 \u5e26\u6765\u4e86\u54ea\u4e9b\u65b0\u53d8\u5316\uff1f\u672c\u8d28\u4e0a\uff0c\u6b64\u66f4\u65b0\u8981\u6c42\u544a\u77e5\u6700\u7ec8\u7528\u6237\u5982\u4f55\u64a4\u9500\u5bf9\u5e7f\u544a\u4e2a\u6027\u5316\u7684\u540c\u610f\uff0c\u5e76\u542f\u7528\u533f\u540d\u8ddf\u8e2a\u3002<\/span><\/p>\n<p><span>\u7528\u6237\u5bf9\u4e2a\u4eba\u6570\u636e\u62e5\u6709\u4e86\u66f4\u591a\u7684\u63a7\u5236\u6743\uff0c\u5305\u62ec\u4fee\u6539\u504f\u597d\u7684\u80fd\u529b\u3002Google \u65e0\u9700\u4f7f\u7528 Cookie \u6216\u5176\u4ed6\u8ddf\u8e2a\u4fe1\u606f\u5373\u53ef\u83b7\u53d6\u533f\u540d\u8bbf\u5ba2\u4fe1\u606f\uff0c\u800c\u662f\u4f7f\u7528\u6240\u8c13\u7684\u201c\u65e0 Cookie ping\u201d\u8fdb\u884c\u66f4\u51c6\u786e\u7684\u6570\u636e\u5efa\u6a21\u3002<\/span><\/p>\n<h2 id=\"h-2-the-shift-from-observed-to-modeled-data\" class=\"wp-block-heading\"><span>2. \u4ece\u89c2\u5bdf\u5230\u7684\u6570\u636e\u5230\u6a21\u578b\u6570\u636e\u7684\u8f6c\u53d8<\/span><\/h2>\n<p><span>\u5bf9\u4e8e\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u7b80\u5355\u6765\u8bf4\u5c31\u662f\uff1a<\/span><\/p>\n<p><span>\u60a8\u5c06\u65e0\u6cd5\u8ddf\u8e2a\u5355\u4e2a\u7528\u6237\u7684\u884c\u4e3a\uff0c\u56e0\u6b64\u60a8\u6700\u597d\u51c6\u5907\u7f29\u5c0f\u8303\u56f4\uff0c\u5e76\u901a\u8fc7\u8f6c\u6362\u6a21\u578b\u4ece\u5168\u5c40\u89c6\u89d2\u66f4\u6709\u6548\u5730\u5de5\u4f5c\u3002\u00a0<\/span><\/p>\n<p><span>\u8be5\u8ba1\u5212\u7684\u4e00\u90e8\u5206\u662f\u5b9e\u65bd\u610f\u89c1\u5f81\u6c42\u6a21\u5f0f v2\uff0c\u56e0\u4e3a\u5982\u679c\u6ca1\u6709\u8be5\u6a21\u5f0f\uff0c\u60a8\u7684\u8f6c\u5316\u8ddf\u8e2a\u4f1a\u53d7\u5230\u9650\u5236\uff0c\u62a5\u544a\u51c6\u786e\u6027\u4f1a\u964d\u4f4e\u3002\u60a8\u83b7\u5f97\u7684\u53d7\u4f17\u6d1e\u5bdf\u4e5f\u4f1a\u8d8a\u6765\u8d8a\u5c11\uff0c\u8d8a\u6765\u8d8a\u8584\u5f31\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u53d7\u4f17\u7ec6\u5206\u548c\u5b9a\u4f4d\u3002<\/span><\/p>\n<p><span>\u57fa\u4e8e\u8fd9\u4e9b\u201c\u65e0 cookie \u7684 ping\u201d\u7684\u8f6c\u5316\u6a21\u578b\u8981\u6c42\u6bcf\u4e2a\u56fd\u5bb6\u548c\u57df\u540d\u5206\u7ec4\u5728\u4e03\u5929\u5185\u6bcf\u5929\u7684\u5e7f\u544a\u70b9\u51fb\u6b21\u6570\u8fbe\u5230 700 \u6b21\u3002<\/span><\/p>\n<p><span>\u5b83\u7684\u529f\u80fd\u662f\u68c0\u67e5\u6709\u591a\u5c11\u672a\u7ecf\u540c\u610f\u7684\u70b9\u51fb\u5bfc\u81f4\u4e86\u8f6c\u5316\u3002\u5b83\u5e76\u4e0d\u5b8c\u7f8e\uff0c\u4f46\u5b83\u53ef\u4ee5\u5f88\u597d\u5730\u5f25\u8865\u5e7f\u544a\u7cfb\u5217\u4e2d\u6574\u4f53\u8f6c\u5316\u7684\u6570\u636e\u7f3a\u53e3\uff0c\u5373\u4f7f\u4e0d\u5355\u72ec\u8ddf\u8e2a\u672a\u7ecf\u540c\u610f\u7684\u7528\u6237\u3002<\/span><\/p>\n<p><span>\u5728\u4e0b\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u5e7f\u544a\u5ba2\u6237\u7684\u540c\u610f\u7387\u4e3a 50%\uff0c\u4f46\u8f6c\u5316\u7387\u4ec5\u4e0b\u964d\u4e86 19%\uff0862 \u6b21\u4e2d\u7684 12 \u6b21\uff09\uff0c\u800c\u8f6c\u5316\u6a21\u578b\u7684\u8f6c\u5316\u7387\u63d0\u5347\u4e86 18%\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-444584 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-shift-from-observed-to-modeled-data.png.webp\" alt=\"\u4ece\u89c2\u5bdf\u5230\u7684\u6570\u636e\u5230\u6a21\u578b\u6570\u636e\u7684\u8f6c\u53d8\" width=\"810\" height=\"377\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-shift-from-observed-to-modeled-data.png.webp 810w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-shift-from-observed-to-modeled-data-600x279.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-shift-from-observed-to-modeled-data-800x372.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-shift-from-observed-to-modeled-data-200x93.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-shift-from-observed-to-modeled-data-768x357.png.webp 768w\" data-lazy-sizes=\"(max-width: 810px) 100vw, 810px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/The-shift-from-observed-to-modeled-data.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u7ed3\u679c\u662f\uff0c\u5982\u679c\u60a8\u540c\u65f6\u5b9e\u65bd\u540c\u610f\u6a21\u5f0f v2 \u548c\u8f6c\u6362\u5efa\u6a21\uff08\u8fd9\u4e9b\u673a\u5236\u592a\u5197\u957f\uff0c\u65e0\u6cd5\u5728\u6b64\u4ecb\u7ecd\uff09\uff0c\u60a8\u5c06\u4fdd\u6301\u5408\u89c4\u5e76\u51cf\u8f7b\u7531\u6b64\u9020\u6210\u7684\u5927\u90e8\u5206\u6570\u636e\u4e22\u5931\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u4e86\u89e3\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/check-google-consent-mode-setup-442693\"><span>\u68c0\u67e5\u7f51\u7ad9 Google \u540c\u610f\u6a21\u5f0f\u8bbe\u7f6e\u7684 4 \u79cd\u65b9\u6cd5<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-3-back-end-data-steps-to-the-fore\" class=\"wp-block-heading\"><span>3. \u540e\u7aef\u6570\u636e\u8131\u9896\u800c\u51fa<\/span><\/h2>\n<p><span>\u4e00\u65e6\u7528\u6237\u6570\u636e\u8fdb\u5165\u60a8\u7684 CRM\uff0c\u5b83\u5c31\u6210\u4e3a\u60a8\u62e5\u6709\u548c\u63a7\u5236\u7684\u7b2c\u4e00\u65b9\u6570\u636e &#8211; \u800c\u4e14\uff0c\u6b63\u5982\u60a8\u5728\u8fc7\u53bb 18 \u4e2a\u6708\u5de6\u53f3\u53ef\u80fd\u5df2\u7ecf\u542c\u5230\u8fc7\u7684\u90a3\u6837\uff0c\u5728\u5f53\u4eca\u9690\u79c1\u4f18\u5148\u7684\u73af\u5883\u4e2d\uff0c\u5b83\u7684\u4ef7\u503c\u5df2\u7ecf\u98de\u6da8\u3002<\/span><\/p>\n<p><span>\u539f\u56e0\u4f55\u5728\uff1f\u60a8\u53ef\u4ee5\u5c06\u5176\u7528\u4e8e\u76f8\u4f3c\u5b9a\u4f4d\u3001\u518d\u8425\u9500\uff0c\u5c06\u5176\u53cd\u9988\u5230\u4e3b\u8981\u5e7f\u544a\u5e73\u53f0\u7684\u7ade\u4ef7\u548c\u5b9a\u4f4d\u7b97\u6cd5\u4e2d\uff0c\u4ee5\u8bad\u7ec3\u5b83\u4eec\u627e\u5230\u6700\u4f73\u7528\u6237\u7b49\u3002\u00a0<\/span><\/p>\n<p><span>\u65e0\u8bba\u60a8\u7684\u5782\u76f4\u9886\u57df\u662f\u4ec0\u4e48\uff0c\u60a8\u7684 CRM \u90fd\u5e94\u8be5\u80fd\u591f\u6355\u83b7\u6570\u636e\uff0c\u4ece\u800c\u5141\u8bb8\u60a8\u5c06\u7528\u6237\u5212\u5206\u4e3a\u5177\u6709\u4e0d\u540c\u503c\u7684\u5b58\u50a8\u6876\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\uff0c\u8fd9\u53ef\u4ee5\u6839\u636e LTV \u6765\u8fdb\u884c\uff1b\u5bf9\u4e8e B2B \u548c Lead Gene\uff0c\u8fd9\u53ef\u4ee5\u901a\u8fc7\u8d44\u683c\u9636\u6bb5\u6765\u8fdb\u884c\uff1aMQL\u3001SQL\u3001Opps\u3001Closed-won\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u6bb5\u5141\u8bb8\u60a8\u5c06\u7279\u5b9a\u7684\u6bb5\u8f93\u5165\u5230\u7b97\u6cd5\u4e2d\uff0c\u8fd9\u5728\u60a8\u6ca1\u6709\u5927\u91cf\u6570\u636e\u5bc6\u5ea6\u65f6\u975e\u5e38\u65b9\u4fbf\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u6ca1\u6709\u8db3\u591f\u7684 Opps \u6765\u6709\u6548\u5730\u8bad\u7ec3\u7b97\u6cd5\uff0c\u8bf7\u7ed3\u5408 SQL \u548c Opps \u6765\u8fbe\u5230\u6240\u9700\u7684\u6570\u91cf\uff0c\u540c\u65f6\u4fdd\u6301\u8f83\u9ad8\u7684\u7528\u6237\u8d28\u91cf\u3002<\/span><\/p>\n<h2 id=\"h-4-get-to-know-non-cookie-measurement-methods\" class=\"wp-block-heading\"><span>4. \u4e86\u89e3\u975e Cookie \u6d4b\u91cf\u65b9\u6cd5<\/span><\/h2>\n<p><span>\u662f\u7684\uff0c\u8c37\u6b4c\u653e\u5f03\u4e86\u5728 Chrome \u4e2d\u5f03\u7528\u7b2c\u4e09\u65b9 Cookie \u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-third-party-cookies-chrome-reversal-444317\"><span>\u8ba1\u5212\u3002<\/span><\/a><\/p>\n<p><span>\u4f46\u662f cookie \u8ddf\u8e2a\u672c\u8d28\u4e0a\u5b58\u5728\u7f3a\u9677\uff08\u7528\u6237\u9009\u62e9\u9000\u51fa\u3001\u6ca1\u6709\u8de8\u6d4f\u89c8\u5668\u8ddf\u8e2a\u7b49\uff09\u3002<\/span><\/p>\n<p><span>\u6211\u7ecf\u5e38\u4f7f\u7528\u4e24\u79cd\u975e Cookie \u6d4b\u91cf\u9009\u9879\u6765\u5206\u6790\u5ba2\u6237\u6d3b\u52a8\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5730\u8d28\u63d0\u5347\u6d4b\u8bd5\u3002<\/span><\/li>\n<li><span>\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21\u3002<\/span><\/li>\n<\/ul>\n<p><span>Geo-lift \u6d4b\u8bd5\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u7f3a\u70b9\uff08\u5b83\u6bcf\u6b21\u53ea\u80fd\u5bf9\u4e00\u4e2a\u6e20\u9053\u8d77\u4f5c\u7528\uff09\uff0c\u4f46\u4e5f\u6709\u5f88\u591a\u4f18\u70b9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5b83\u4e0d\u4f9d\u8d56\u4e8e cookie \u751a\u81f3\u5e7f\u544a\u70b9\u51fb\uff08\u56e0\u4e3a\u5370\u8c61\u4e5f\u6709\u4ef7\u503c\uff09\u3002<\/span><\/li>\n<li><span>\u5b83\u9002\u7528\u4e8e\u5927\u591a\u6570\u5e73\u53f0\uff08GA4\u3001Shopify\u3001Salesforce \u7b49\uff09\u3002<\/span><\/li>\n<li><span>\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u5728\u7279\u5b9a\u5730\u7406\u4f4d\u7f6e\uff08DMA\u3001\u5dde\u3001\u56fd\u5bb6\uff09\u8fd0\u884c\u5b9e\u9a8c\u3002<\/span><\/li>\n<li><span>Google \u7684 Causal Impact R \u5305\u53ef\u7528\u4e8e\u68c0\u6d4b\u6d4b\u8bd5\u7ec4\u968f\u65f6\u95f4\u63a8\u79fb\u7684\u4efb\u4f55\u5f71\u54cd\u3002<\/span><\/li>\n<li><span>\u5b83\u6709\u52a9\u4e8e\u8861\u91cf\u60a8\u7684\u8425\u9500\u8d39\u7528\u6240\u5e26\u6765\u7684\u589e\u91cf\u6536\u5165\uff08\u4f1a\u8bdd\u3001\u65b0\u7528\u6237\u3001\u8d2d\u4e70\u91cf\u3001\u6f5c\u5728\u5ba2\u6237\uff09\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u53e6\u4e00\u65b9\u9762\uff0c\u5a92\u4f53\u7ec4\u5408\u6a21\u578b (MMM) \u8861\u91cf\u5386\u53f2\u3001\u6574\u4f53\u6e20\u9053\u8d21\u732e\uff0c\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u8c03\u6574\u8de8\u6e20\u9053\u7684\u9884\u7b97\u5206\u914d\uff0c\u4ee5\u5b9e\u73b0\u66f4\u597d\u7684\u6574\u4f53\u4e1a\u7ee9\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u4e0e\u5730\u8d28\u63d0\u5347\u6d4b\u8bd5\u7c7b\u4f3c\uff0c\u5b83\u4e5f\u6709\u5f88\u591a\u4f18\u70b9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5b83\u4e0d\u4f9d\u8d56\u4e8e cookie \u751a\u81f3\u5e7f\u544a\u70b9\u51fb\u3002<\/span><\/li>\n<li><span>\u5b83\u53ea\u9700\u8981\u6765\u81ea\u60a8\u7684\u540e\u7aef\u6570\u636e\u6e90\uff08GA4\u3001Shopify\u3001Salesforce \u7b49\uff09\u7684\u6e20\u9053\u652f\u51fa\u548c\u6c47\u603b\u6536\u5165\u3002<\/span><\/li>\n<li><span>\u5b83\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u4f30\u7b97\u6bcf\u4e2a\u5355\u4e00\u6e20\u9053\u7684\u8d21\u732e\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u5546\u53ef\u4ee5\u4f7f\u7528 Meta \u7684 Robyn \u6765\u8003\u8651\u5b63\u8282\u6027\u548c\u5ef6\u8fdf\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4e0d\u8fc7\uff0cMMM \u6bd4\u5730\u7406\u63d0\u5347\u6d4b\u8bd5\u7a0d\u5fae\u590d\u6742\u4e00\u4e9b\uff0c\u5e76\u4e14\u5177\u6709\u4ee5\u4e0b\u7f3a\u70b9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5b83\u9700\u89812\u5e74\u7684\u6570\u636e\u3002<\/span><\/li>\n<li><span>\u5b83\u9700\u8981\u4e00\u4e9b\u5fae\u8c03\u3002<\/span><\/li>\n<li><span>\u5b83\u7684\u5b9e\u73b0\u4f9d\u8d56\u4e8e R \u6216 Python \u77e5\u8bc6\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5373\u4f7f\u4ecd\u6709\u997c\u5e72\uff0c\u8fd9\u4e24\u79cd\u6d4b\u91cf\u65b9\u6cd5\u90fd\u80fd\u591f\u6301\u7eed\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5e26\u6765\u7a33\u5b9a\u7684\u6027\u80fd\u548c\u6548\u7387\u63d0\u5347\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/ppc-measurement-strategy-privacy-first-future-443975\"><strong><em><span>\u5982\u4f55\u6539\u8fdb\u60a8\u7684 PPC \u6d4b\u91cf\u7b56\u7565\u4ee5\u9002\u5e94\u9690\u79c1\u4f18\u5148\u7684\u672a\u6765<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-5-when-data-is-scarce-use-proxy-metrics\" class=\"wp-block-heading\"><span>5. \u5f53\u6570\u636e\u7a00\u7f3a\u65f6\uff0c\u4f7f\u7528\u4ee3\u7406\u6307\u6807<\/span><\/h2>\n<p><span>\u56e0\u4e3a\u6211\u4eec\u6b63\u5728\u8c03\u6574\u6570\u636e\u89c2\u5bdf\u65b9\u5f0f\uff0c\u6240\u4ee5\u6211\u60f3\u8ba8\u8bba\u4e00\u4e0b\u66ff\u4ee3\u6307\u6807\u3002\u8fd9\u4e9b\u662f\u201c\u8f6f\u201d\u6307\u6807\uff0c\u8868\u660e\u53c2\u4e0e\u5ea6\u9ad8\uff0c\u5e76\u4e14\/\u6216\u8005\u53ef\u4ee5\u6709\u529b\u9884\u6d4b\u6709\u610f\u4e49\u7684\u884c\u52a8\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e\u5b83\u4eec\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u53d1\u751f\u5f97\u8f83\u65e9\uff0c\u56e0\u6b64\u6570\u91cf\u8f83\u591a\u3002\u867d\u7136\u5b83\u4eec\u7684\u4ef7\u503c\u4f4e\u4e8e\u6f0f\u6597\u4e0b\u7aef\u7684\u53c2\u4e0e\u5ea6\uff0c\u4f46\u4e86\u89e3\u8be5\u6bd4\u4f8b\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4ee5\u76f8\u5f53\u9ad8\u7684\u7cbe\u5ea6\u4f7f\u7528\u4ee3\u7406\u6307\u6807\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5047\u8bbe\u60a8\u6ca1\u6709\u8db3\u591f\u7684\u8868\u5355\u586b\u5199\u6765\u8f93\u5165 Google \u7684\u51fa\u4ef7\u7b97\u6cd5\u3002\u60a8\u53ef\u4ee5\u8fdb\u884c\u4e00\u4e9b\u5206\u6790\u4ee5\u4e86\u89e3\uff0c\u5927\u7ea6\u56db\u5206\u4e4b\u4e00\u6d4f\u89c8\u8be5\u8868\u5355\u9875\u9762\u7684\u7528\u6237\u6700\u7ec8\u4f1a\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u77e5\u9053\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u7684\u5e73\u5747\u4ef7\u503c\uff0c\u5219\u53ef\u4ee5\u4f7f\u7528\u9875\u9762\u6d4f\u89c8\u91cf\u4e0e\u8868\u5355\u586b\u5199\u91cf\u4e4b\u6bd4\u6765\u8ba1\u7b97\u9875\u9762\u6d4f\u89c8\u91cf\u7684\u5e73\u5747\u503c\u3002\u7136\u540e\uff0c\u60a8\u5c06\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5728 GTM \u4e2d\u521b\u5efa\u4ee3\u7406\u6307\u6807\u3002<\/span><\/li>\n<li><span>\u5c06\u4ee3\u7406\u6307\u6807\u5e26\u5165 Google Ads\uff0c\u5bf9\u540d\u4e49\u503c\u8fdb\u884c\u786c\u7f16\u7801\uff0c\u5e76\u6536\u96c6 2-4 \u5468\u7684\u6570\u636e\u3002<\/span><\/li>\n<li><span>\u4f7f\u4ee3\u7406\u6307\u6807\u6210\u4e3a\u4e3b\u8981\u4e8b\u4ef6\uff0c\u4ee5\u4fbf\u7528\u4e8e\u51fa\u4ef7\u4f18\u5316\u3002<\/span><\/li>\n<li><span>\u8861\u91cf\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5c3d\u7ba1\u6570\u636e\u5bc6\u5ea6\u4e0d\u4e00\u81f4\uff0c\u719f\u7ec3\u4f7f\u7528\u4ee3\u7406\u6307\u6807\u662f\u4fdd\u6301\u60a8\u7684\u6d3b\u52a8\u5206\u6790\u7075\u6d3b\u7684\u597d\u65b9\u6cd5\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/outdated-marketing-kpis-432359\"><strong><em><span>5 \u4e2a\u8fc7\u65f6\u7684\u8425\u9500 KPI \u503c\u5f97\u629b\u5f03\uff0c\u4ee5\u53ca\u53ef\u4ee5\u53c2\u8003\u54ea\u4e9b\u5185\u5bb9<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-advanced-analytics-strategies-for-modern-ppc-campaigns\" class=\"wp-block-heading\"><span>\u73b0\u4ee3 PPC \u6d3b\u52a8\u7684\u9ad8\u7ea7\u5206\u6790\u7b56\u7565<\/span><\/h2>\n<p><span>\u4f46\u8fd9\u91cc\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u597d\u5904\uff1a\u65e0\u8bba Cookie \u53d1\u751f\u4ec0\u4e48\u53d8\u5316\uff0c\u6211\u4eec\u521a\u521a\u8ba8\u8bba\u7684\u5927\u90e8\u5206\u5185\u5bb9\u4ecd\u7136\u662f\u76f8\u5173\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u5f3a\u70c8\u5efa\u8bae\u60a8\u73b0\u5728\u5c31\u64b8\u8d77\u8896\u5b50\uff0c\u719f\u6089\u6240\u6709\u8fd9\u4e9b\u4e3e\u63aa\uff0c\u56e0\u4e3a\u6bcf\u4e00\u9879\u4e3e\u63aa\u90fd\u5df2\u7ecf\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u5e26\u6765\u4e86\u663e\u8457\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/p>\n<h2 id=\"h-watch-advanced-analytics-techniques-to-measure-ppc-performance\" class=\"wp-block-heading\"><span>\u89c2\u770b\uff1a\u8861\u91cf PPC \u6027\u80fd\u7684\u9ad8\u7ea7\u5206\u6790\u6280\u672f<\/span><\/h2>\n<p><span>\u4ee5\u4e0b\u662f\u6211\u5728 SMX Advanced \u4e0a\u7684\u5b8c\u6574\u6f14\u8bb2\uff1a<\/span><\/p>\n<div><\/div>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u6709\u673a\u4f1a\u5728 SMX Advanced 2024 \u4e0a\u5c31\u6211\u6bcf\u5468\u4e0e\u6211\u6240\u5728\u4ee3\u7406\u673a\u6784\u7684\u5ba2\u6237\u5171\u540c\u5173\u6ce8\u7684\u4e00\u4e2a\u4e3b\u9898\u8fdb\u884c\u6f14\u8bb2\uff1a\u9ad8 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