{"id":1313,"date":"2025-01-23T03:11:05","date_gmt":"2025-01-22T19:11:05","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1313"},"modified":"2025-01-23T03:12:17","modified_gmt":"2025-01-22T19:12:17","slug":"%e5%b9%bf%e5%91%8a%e5%95%86%e5%af%b9-google-%e6%8a%a5%e5%91%8a%e5%92%8c%e4%ba%a7%e5%93%81%e5%88%97%e8%a1%a8%e6%95%85%e9%9a%9c%e5%81%9a%e5%87%ba%e5%8f%8d%e5%ba%94","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1313","title":{"rendered":"\u5e7f\u544a\u5546\u5bf9 Google \u62a5\u544a\u548c\u4ea7\u54c1\u5217\u8868\u6545\u969c\u505a\u51fa\u53cd\u5e94"},"content":{"rendered":"<p><span>\u4e0a\u5468\u56db\uff0c\u5728\u63a5\u5230\u591a\u4f4d\u5e7f\u544a\u4e3b\u7684\u62a5\u544a\u540e\uff0c\u8c37\u6b4c\u786e\u8ba4\u53d1\u751f\u4e86<\/span><a href=\"https:\/\/searchengineland.com\/federal-judge-rules-google-violated-antitrust-law-444756\"><span>\u91cd\u5927\u62a5\u544a\u4e2d\u65ad<\/span><\/a><span>\u3002Google Ads \u7f51\u7edc\u754c\u9762\u4e2d\u7684\u62a5\u544a\u7f16\u8f91\u5668\u3001\u4fe1\u606f\u4e2d\u5fc3\u548c\u5df2\u4fdd\u5b58\u62a5\u544a\u5747\u5df2\u5173\u95ed\u3002\u6b64\u5916\uff0c\u7f51\u7edc\u754c\u9762\u3001API \u548c Google Ads \u7f16\u8f91\u5668\u4e2d\u7684\u4ea7\u54c1\u3001\u4ea7\u54c1\u7ec4\u548c\u5217\u8868\u7ec4\u9875\u9762\u5747\u5df2\u5173\u95ed\u3002<\/span><\/p>\n<p><span>\u8c37\u6b4c\u58f0\u79f0\uff0c\u6b64\u6b21\u6545\u969c\u4ec5\u5f71\u54cd\u201c\u4e00\u5c0f\u90e8\u5206\u201d\u5e7f\u544a\u5546\uff0c\u4f46\u5b83\u66b4\u9732\u4e86\u5404\u4e2a\u8d26\u6237\u7684\u654f\u611f\u6570\u636e\uff0c\u5e76\u6270\u4e71\u4e86\u6b63\u5e38\u7684\u62a5\u544a\u670d\u52a1\u3002<\/span><\/p>\n<p><span>\u5e7f\u544a\u5546\u5bf9\u8fd9\u4e9b\u95ee\u9898\u6709\u5f88\u591a\u8bdd\u8981\u8bf4\uff0c\u6709\u4eba\u5e86\u5e78\u4ed6\u4eec\u4e0d\u8d1f\u8d23\u7535\u5b50\u5546\u52a1\uff0c\u56e0\u6b64\u4e0d\u53d7\u5f71\u54cd\uff0c\u6709\u4eba\u8ba4\u4e3a\u7f3a\u4e4f\u5217\u8868\/\u4ea7\u54c1\u7ec4\u6570\u636e\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u969c\u788d\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-practical-challenges\" class=\"wp-block-heading\"><span>\u5b9e\u9645\u6311\u6218<\/span><\/h3>\n<p><span>Cypress North \u5408\u4f19\u4eba<a href=\"https:\/\/www.linkedin.com\/in\/gregfinn\/\">Greg Finn\u5f3a\u8c03\u4e86\u5b9e\u9645\u6311\u6218\uff1a<\/a><\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4e0a\u5468\u7f3a\u4e4f\u5217\u8868\/\u4ea7\u54c1\u7ec4\u6570\u636e\u5bf9\u8d2d\u7269\u5e7f\u544a\u5546\u6765\u8bf4\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u969c\u788d\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u6211\u4eec\u6709\u4e00\u4e9b\u5e7f\u544a\u6d3b\u52a8\uff08PMax\uff09\u4e3a\u4e00\u4e9b\u5ba2\u6237\u63d0\u4f9b\u6bcf\u6708\u4f18\u60e0\u548c\u4fc3\u9500\u5546\u54c1\uff0c\u4f46\u65e0\u6cd5\u786e\u8ba4\u8fd9\u4e9b\u5e7f\u544a\u6d3b\u52a8\u662f\u5426\u6b63\u5e38\u8fd0\u4f5c\u3002\u201d<\/span><\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u867d\u7136\u6211\u7406\u89e3 Google \u72af\u4e86\u9519\u8bef\uff0c\u4f46\u5728\u770b\u4e0d\u5230\u00a0<\/span><strong><span>\u4efb\u4f55<\/span><\/strong><span>\u00a0\u4ea7\u54c1\u6570\u636e\u7684\u60c5\u51b5\u4e0b\u76f2\u76ee\u64cd\u4f5c\u5b9e\u5728\u592a\u53ef\u6015\u4e86\u3002\u4f5c\u4e3a\u5e7f\u544a\u5ba2\u6237\uff0c\u6211\u5b81\u613f\u770b\u5230\u9519\u8bef\u5e76\u7ee7\u7eed\u5de5\u4f5c\uff0c\u4e5f\u4e0d\u613f\u77e5\u9053\u6709\u9519\u8bef\u5374\u65e0\u6cd5\u67e5\u770b\u4ea7\u54c1\u6570\u636e\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-data-usage-breach\" class=\"wp-block-heading\"><span>\u6570\u636e\u4f7f\u7528\/\u6cc4\u9732<\/span><\/h3>\n<p><span>\u4ed8\u8d39\u641c\u7d22\u4e13\u5bb6<\/span><a href=\"https:\/\/www.linkedin.com\/in\/sarahstemen\/\"><span>Sarah Stemen<\/span><\/a><span>\u63d0\u51fa\u4e86\u5173\u4e8e Google \u62cd\u5356\u7cfb\u7edf\u6570\u636e\u4f7f\u7528\u7684\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u597d\u5427\uff0c\u6211\u4eec\u77e5\u9053\u8c37\u6b4c\u77e5\u9053\u6240\u6709\u4ea7\u54c1\u7684\u4ef7\u683c\u3001\u5229\u6da6\u7387\u3001\u5efa\u8bae\u96f6\u552e\u4ef7\u3001\u9500\u552e\u989d\u7b49\u3002\u4f46\u770b\u5230\u6570\u636e\u4ea4\u53c9\u6c61\u67d3\uff0c\u8ba9\u6211\u6000\u7591\u6570\u636e\u5728\u62cd\u5356\u4e2d\u7684\u5229\u7528\u662f\u5426\u6bd4\u8c37\u6b4c\u627f\u8ba4\u7684\u8981\u591a\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kate-luke-2bba63b1\/\"><span>\u6570\u5b57\u90e8\u95e8\u4e3b\u7ba1Kate Luke<\/span><\/a><span>\u5f3a\u8c03\u4e86\u6570\u636e\u6cc4\u9732\u7684\u4e25\u91cd\u6027\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u4eec\u4e0d\u8981\u63a9\u76d6\u8fd9\u4e2a\u4e8b\u5b9e\uff1a\u8fd9\u4e9b\u654f\u611f\u6570\u636e\u5bf9\u4e8e\u53d7\u5f71\u54cd\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u5979\u547c\u5401\u8c37\u6b4c\u201c\u76f4\u63a5\u89e3\u51b3\u53d7\u5f71\u54cd\u7684\u95ee\u9898\uff0c\u800c\u4e0d\u662f\u63d0\u4f9b\u7b3c\u7edf\u7684\u2018\u89e3\u51b3\u65b9\u6848\u2019\u3002\u201d<\/span><\/p>\n<h3 id=\"h-transparency-timing\" class=\"wp-block-heading\"><span>\u900f\u660e\u5ea6\/\u65f6\u95f4\u6027<\/span><\/h3>\n<p><span>\u7ee9\u6548\u548c\u8425\u9500\u987e\u95ee<\/span><a href=\"https:\/\/www.linkedin.com\/in\/meriemnacer\/\"><span>Meriem Nacer<\/span><\/a><strong>\u00a0<\/strong><span>\u8868\u8fbe\u4e86\u5bf9\u8c37\u6b4c\u900f\u660e\u5ea6\u7684\u62c5\u5fe7\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4ed6\u4eec\u4f1a\u901a\u77e5\u53d7\u5f71\u54cd\u7684\u54c1\u724c\u5e76\u8d54\u507f\u5417\uff1f\u8fd8\u662f\u53ea\u5728\u8054\u7cfb\u65f6\u624d\u505a\u51fa\u56de\u5e94\uff1f\u8bb8\u591a\u54c1\u724c\u53ef\u80fd\u4e0d\u4f1a\u68c0\u67e5\u4ed6\u4eec\u7684\u8d26\u6237\uff0c\u6216\u8005\u4e0d\u77e5\u9053\u5982\u4f55\u68c0\u67e5\u3002\u8fd9\u662f\u600e\u4e48\u53d1\u751f\u7684\uff1f\u201d<\/span><\/li>\n<\/ul>\n<p><span>Nacer \u8fd8\u8ba4\u4e3a\uff0c\u7531\u4e8e\u65f6\u95f4\u539f\u56e0\uff0c\u5b83\u4e0e Merchant Center Next \u7684\u63a8\u51fa\u4e0d\u53ef\u80fd\u5b8c\u5168\u65e0\u5173\u2014\u2014<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4ed6\u4eec\u58f0\u79f0\u8fd9\u4e0e Merchant Center Next \u7684\u63a8\u51fa\u65e0\u5173\uff0c\u4f46\u65f6\u95f4\u6070\u597d\u4e0e\u66f4\u65b0\u7684 PMax \u62a5\u544a\u548c\u5373\u5c06\u5230\u6765\u7684\u8fc1\u79fb\u76f8\u543b\u5408\u3002\u8fd9\u53ea\u662f\u5de7\u5408\uff0c\u8fd8\u662f\u6709\u4eba\u6309\u4e0b\u4e86\u6211\u4eec\u4e00\u76f4\u5f00\u73a9\u7b11\u7684\u90a3\u4e2a\u201c\u5927\u7ea2\u8272\u6309\u94ae\u201d\uff1f\u8fd9\u79cd\u60c5\u51b5\u5f15\u53d1\u4e86\u8bb8\u591a\u7591\u95ee\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u7535\u5b50\u5546\u52a1<\/span><\/strong><span>\u4e3b\u7ba1<a href=\"https:\/\/www.linkedin.com\/in\/mikeryanretail\/\">Mike Ryan<\/a>\u603b\u7ed3\u4e86\u60c5\u51b5\u7684\u4e25\u91cd\u6027\uff0c\u5e76\u7279\u522b\u62c5\u5fc3\u8fd9\u4e2a\u95ee\u9898\u7684\u51fa\u73b0\u65f6\u95f4\u6bd4\u8c37\u6b4c\u58f0\u79f0\u7684\u8981\u65e9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8fd9\u5f88\u53ef\u80fd\u662f\u5bf9\u5e7f\u544a\u5546\u673a\u5bc6\u6027\u7684\u4e25\u91cd\u6cc4\u9732\uff0c\u800c\u4e14\u4f3c\u4e4e\u4e5f\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u8ba1\u8d39\u5931\u8bef\u3002\u8c37\u6b4c\u575a\u79f0\u8fd9\u4e9b\u9519\u8bef\u53ea\u53d1\u751f\u5728 7 \u6708 30 \u65e5\u81f3 7 \u6708 31 \u65e5\u4e4b\u95f4\uff0c\u4f46\u6211\u7684\u56e2\u961f\u6210\u5458\u8868\u793a\uff0c\u8fd9\u79cd\u60c5\u51b5\u53ef\u80fd\u5df2\u7ecf\u6301\u7eed\u4e86\u4e24\u5468\u751a\u81f3\u66f4\u957f\u65f6\u95f4\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-automation-feed-security\" class=\"wp-block-heading\"><span>\u81ea\u52a8\u5316\/\u9972\u6599\u5b89\u5168<\/span><\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/neptunemoon\/\"><span>Neptune Moon \u603b\u88c1\u517c\u521b\u59cb\u4ebaJulie Bacchini<\/span><\/a><span>\u6307\u51fa\u4e86\u66f4\u5e7f\u6cdb\u7684\u5f71\u54cd\uff0c\u5305\u62ec\u81ea\u52a8\u5316\u548c\u5bf9\u4fe1\u606f\u6d41\u795e\u5723\u6027\u7684\u8d28\u7591\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4f46\u8fd9\u786e\u5b9e\u5f15\u53d1\u4e86\u4e00\u4e9b\u5173\u4e8e\u8d26\u6237\u95f4\u9632\u706b\u5899\u7684\u95ee\u9898\uff0c\u4e0d\u662f\u5417\uff1f\u6211\u8ba4\u4e3a\u8fd9\u662f\u6700\u4ee4\u4eba\u62c5\u5fe7\u7684\u90e8\u5206\u3002<\/span><\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u62a5\u544a\u548c\u6570\u636e\u6ede\u540e\u662f\u5e38\u6709\u7684\u4e8b\u3002\u4f46\u6570\u636e\u6cc4\u9732\u662f\u4e00\u4e2a\u66f4\u5927\u7684\u95ee\u9898\u3002\u66f4\u8fdb\u4e00\u6b65\u8bf4\uff0c\u968f\u7740\u81ea\u52a8\u5316\u8d8a\u6765\u8d8a\u666e\u904d\uff0c\u6211\u4eec\u662f\u5426\u77e5\u9053\u672a\u6765\u662f\u5426\u4f1a\u53d1\u751f\u7c7b\u4f3c\u7684\u4e8b\u60c5\uff1f<\/span><\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u6700\u5927\u7684\u95ee\u9898\u662f\u5b83\u5f71\u54cd\u4e86\u57fa\u4e8e feed \u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u56e0\u6b64 feed \u7684\u5b8c\u6574\u6027\u53d7\u5230\u4e86\u635f\u5bb3\u3002\u6211\u5e0c\u671b Google Ads \u80fd\u591f\u8be6\u7ec6\u89e3\u91ca\uff0c\u4e3a\u4ec0\u4e48\u53e6\u4e00\u4e2a\u5e7f\u544a\u5ba2\u6237\u7684 feed \u6570\u636e\u80fd\u591f\u6e17\u5165\u53e6\u4e00\u4e2a\u5e10\u6237\u3002\u4ed6\u4eec\u91c7\u53d6\u4e86\u54ea\u4e9b\u63aa\u65bd\u6765\u786e\u4fdd\u8fd9\u79cd\u60c5\u51b5\u4e0d\u4f1a\u518d\u53d1\u751f\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-competitive-intelligence\" class=\"wp-block-heading\"><span>\u7ade\u4e89\u60c5\u62a5<\/span><\/h3>\n<p><span>\u8425\u9500\u603b\u76d1<\/span><a href=\"https:\/\/www.linkedin.com\/in\/scottfred\/\"><span>Scott Fredrickson<\/span><\/a><span>\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u6cc4\u9732\u7684\u6f5c\u5728\u7ade\u4e89\u60c5\u62a5\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u62a5\u544a\u4e2d\u663e\u793a\u81ea\u5b9a\u4e49\u6807\u7b7e\u5185\u5bb9\u7684\u5c4f\u5e55\u622a\u56fe\u4ee4\u4eba\u4e0d\u5bd2\u800c\u6817\u3002\u5bf9\u4e8e\u90a3\u4e9b\u4e0d\u77e5\u9053\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u4e9b\u6807\u7b7e\u5b8c\u5168\u662f\u81ea\u7531\u5f62\u5f0f\u7684\u3002\u6211\u770b\u5230\u5b83\u4eec\u7528\u4e8e\u5229\u6da6\u5206\u914d\u3001\u5b63\u8282\u6027\u3001\u5e93\u5b58\u63a7\u5236\u3001\u7545\u9500\u4e66\u3001\u5404\u79cd\u4fc3\u9500\u3001\u4f9b\u5e94\u5546\u3001\u90e8\u95e8\u7b49\u5404\u79cd\u5404\u6837\u7684\u4e8b\u60c5\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u6700\u540e\uff0c\u50cf\u8425\u9500\u7b56\u7565\u5e08<\/span><a href=\"https:\/\/www.linkedin.com\/in\/thomasdouglasr\/\"><span>Reid Thomas<\/span><\/a><strong>\u00a0<\/strong><span>\u8fd9\u6837\u7684\u5e7f\u544a\u5546\u8ba4\u4e3a\u8fd9\u4e2a\u95ee\u9898\u662f\u201c\u5c0f\u9898\u5927\u505a\u2026\u2026\u56e0\u4e3a\u6211\u4ece\u6765\u6ca1\u6709\u9047\u5230\u8fc7\u8fd9\u6837\u7684\u60c5\u51b5\uff1a\u54ea\u6015\u4e00\u5468\u7684\u62a5\u544a\u65e0\u6cd5\u8bbf\u95ee\uff0c\u4e5f\u4f1a\u6781\u5927\u5730\u6539\u53d8\u7b56\u7565\uff0c\u5c24\u5176\u662f\u8003\u8651\u5230\u771f\u5b9e\u6570\u636e\u6ca1\u6709\u56e0\u4e3a\u81ea\u52a8\u5316\u7b49\u539f\u56e0\u800c\u88ab\u963b\u6b62\u201d\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u5927\u591a\u6570\u56de\u590d\u90fd\u8868\u660e\uff0c\u4ed6\u4eec\u5bf9\u6570\u636e\u9690\u79c1\u3001\u7ade\u4e89\u60c5\u62a5\u4ee5\u53ca Google \u5904\u7406\u6b64\u4e8b\u7684\u65b9\u5f0f\u6df1\u611f\u62c5\u5fe7\u3002\u6b63\u5982 PPC \u4e13\u5bb6<\/span><a href=\"https:\/\/www.linkedin.com\/in\/chloevarns\/\"><span>Chloe Varnfield<\/span><\/a><span>\u6240\u8bf4\uff0c\u201c\u4eba\u4eec\u5bf9 Google 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