{"id":1315,"date":"2025-01-24T00:57:50","date_gmt":"2025-01-23T16:57:50","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1315"},"modified":"2025-01-24T00:58:53","modified_gmt":"2025-01-23T16:58:53","slug":"%e8%b0%b7%e6%ad%8c%e7%9a%84%e9%9d%9e%e6%b3%95%e6%90%9c%e7%b4%a2%e5%9e%84%e6%96%ad%ef%bc%9a%e8%a1%8c%e4%b8%9a%e5%8f%8d%e5%ba%94%e5%8f%8a%e5%bd%b1%e5%93%8d","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1315","title":{"rendered":"\u8c37\u6b4c\u7684\u975e\u6cd5\u641c\u7d22\u5784\u65ad\uff1a\u884c\u4e1a\u53cd\u5e94\u53ca\u5f71\u54cd"},"content":{"rendered":"<p><span>\u7ecf\u8fc7\u53bb\u5e74\u5f00\u59cb\u7684<a href=\"https:\/\/searchengineland.com\/google-doj-closing-arguments-begin-440144\">\u4e3a\u671f 10 \u5468\u7684\u5ba1\u5224<\/a>\uff0c\u8c37\u6b4c\u6628\u65e5\u88ab<\/span><a href=\"https:\/\/searchengineland.com\/federal-judge-rules-google-violated-antitrust-law-444756\"><span>\u88c1\u5b9a<\/span><\/a><span>\u4e3a\u975e\u6cd5\u5784\u65ad\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u641c\u7d22\u5e7f\u544a\u5546\u7684\u4e3b\u8981\u53cd\u5e94\uff1a<\/span><\/p>\n<h3 id=\"h-google-s-appeal-and-the-future-legal-battle\" class=\"wp-block-heading\"><strong><span>\u8c37\u6b4c\u7684\u4e0a\u8bc9\u548c\u672a\u6765\u7684\u6cd5\u5f8b\u6218<\/span><\/strong><\/h3>\n<p><span>Neptune Moon \u603b\u88c1\u517c\u521b\u59cb\u4eba<a href=\"https:\/\/www.linkedin.com\/in\/neptunemoon\/\">Julie Bacchini\u5f3a\u8c03\uff0c\u867d\u7136\u6cd5\u9662\u5224\u51b3\u8c37\u6b4c\u5784\u65ad\u5177\u6709\u91cd\u8981\u610f\u4e49\uff0c\u4f46\u771f\u6b63\u7684\u5f71\u54cd\u5c06\u5728\u6551\u6d4e\u9636\u6bb5\u548c\u8c37\u6b4c\u4e0d\u53ef\u907f\u514d\u7684\u4e0a\u8bc9\u671f\u95f4\u663e\u73b0\u3002<\/a><\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8c37\u6b4c\u5c06\u63d0\u8d77\u4e0a\u8bc9\uff08\u4ed6\u4eec\u5728\u5173\u4e8e\u8be5\u88c1\u51b3\u7684\u53ef\u7b11\u7684\u7cdf\u7cd5\u58f0\u660e\u4e2d\u8868\u793a\u5c06\u63d0\u8d77\u4e0a\u8bc9\uff09\uff0c\u8fd9\u5c06\u662f\u4e00\u4e2a\u7f13\u6162\u7684\u8fc7\u7a0b\u3002\u4f46\u6700\u7ec8\u51b3\u5b9a\u8fd9\u9879\u88c1\u51b3\u5b9e\u9645\u610f\u4e49\u7684\u8fd8\u662f\u6551\u6d4e\u9636\u6bb5\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6b64\u5916\uff0c\u8fd9\u8d77\u6848\u4ef6\u4e5f\u4e3a 9 \u6708\u4efd\u5f00\u5ead\u5ba1\u7406\u7684\u8c37\u6b4c\u5e7f\u544a\u6848\u505a\u4e86\u94fa\u57ab\u3002\u8fd9\u8d77\u6848\u4ef6\u6709\u5927\u91cf\u7684\u8bb0\u5f55\uff0c\u53ef\u80fd\u4f1a\u5728\u5373\u5c06\u5230\u6765\u7684\u5ba1\u5224\u4e2d\u7528\u5230\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u81ea\u91cc\u6839\u653f\u5e9c\u4ee5\u6765\uff0c\u5f88\u591a\u884c\u4e1a\u7684\u5784\u65ad\u884c\u4e3a\u57fa\u672c\u4e0a\u6ca1\u6709\u5f97\u5230\u5236\u6b62\uff0c\u8fd9\u4e5f\u8bb8\u4e0d\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002\u8fd9\u4e9b\u6848\u4ef6\u5f00\u59cb\u8bd5\u56fe\u5bf9\u6b64\u91c7\u53d6\u884c\u52a8\u3002\u5e94\u7528\u5546\u5e97\u6848\u4ef6\u4e5f\u662f\u5982\u6b64\u3002<\/span><\/li>\n<li><span>\u201c\u5982\u679c\u8c22\u5c14\u66fc\u53cd\u5784\u65ad\u6cd5\u5728\u8fc7\u53bb 25 \u5e74\u5185\u5f97\u5230\u5b9e\u65bd\uff0c\u5546\u4e1a\u683c\u5c40\u5c06\u4f1a\u5927\u4e0d\u76f8\u540c\u3002\u4f46\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\uff0c\u6211\u4eec\u53ea\u80fd\u7ef4\u6301\u73b0\u72b6\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u516c\u5e73\u5730\u8bf4\uff0c\u8c37\u6b4c\u548c\u5f53\u4eca\u5176\u4ed6\u4e0a\u5e02\u516c\u53f8\u4e00\u6837\u2014\u2014\u4ed6\u4eec\u7684\u4e3b\u8981\u76ee\u6807\u662f\u786e\u4fdd\u6bcf\u4e2a\u5b63\u5ea6\u90fd\u8fbe\u5230\u5206\u6790\u5e08\u7684\u9884\u671f\u3002\u5c31\u662f\u8fd9\u6837\u3002\u6211\u8ba4\u4e3a\u6211\u4eec\u7ecf\u5e38\u5fd8\u8bb0\u8fd9\u4e00\u70b9\u3002\u4ed6\u4eec\u7684\u51b3\u5b9a\u90fd\u5f52\u7ed3\u4e8e\u8fd9\u4e2a\u6838\u5fc3\u3002\u8fd9\u8ba9\u4ed6\u4eec\u505a\u7684\u4e8b\u60c5\u8ba9\u4eba\u611f\u89c9\u4ed6\u4eec\u662f\u4e00\u5bb6\u5927\u516c\u53f8\uff0c\u6709\u70b9\u90aa\u6076\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u540c\u610f\uff0c\u6709\u5f88\u591a\u4e0a\u8bc9\u673a\u4f1a\u3002\u4f46\u6211\u771f\u7684\u8ba4\u4e3a\uff0c\u4ed6\u4eec\u83b7\u5f97\u7684\u8bc1\u8bcd\u548c\u8c37\u6b4c\u5185\u90e8\u6587\u4ef6\u5c06\u6210\u4e3a\u8c37\u6b4c\u5728\u5e7f\u544a\u6848\u4e2d\u96be\u4ee5\u903e\u8d8a\u7684\u969c\u788d\u3002\u6240\u4ee5\u6211\u4e0d\u7981\u60f3\u77e5\u9053\uff0c\u8fd9\u4e2a\u6848\u5b50\u662f\u5426\u66f4\u5173\u4e4e\u8ba9\u8fd9\u4ef6\u4e8b\u6709\u7ed3\u679c\uff1f\u201d<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/oscarford1\/\"><span>\u9996\u5e2d\u6267\u884c\u5b98\u517c PPC \u4e13\u5bb6Oscar Ford<\/span><\/a><span>\u8ba4\u4e3a\u8be5\u88c1\u51b3\u7684\u53d1\u5c55\u975e\u5e38\u6709\u8da3\uff0c\u5e76\u9884\u8ba1\u7531\u4e8e\u8c37\u6b4c\u7684\u4e0a\u8bc9\uff0c\u5c06\u4f1a\u6709\u4e00\u573a\u65f7\u65e5\u6301\u4e45\u7684\u6cd5\u5f8b\u6218\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u8c37\u6b4c\u6b63\u5728\u5bf9\u88c1\u51b3\u63d0\u51fa\u4e0a\u8bc9\uff0c\u6240\u4ee5\u8fd9\u8fd8\u4f1a\u6301\u7eed\u4e00\u6bb5\u65f6\u95f4\u3002\u6211\u4e0d\u786e\u5b9a\u7ed3\u679c\u4f1a\u600e\u6837\uff0c\u4f46\u8981\u6253\u7834\u73b0\u6709\u7684\u5784\u65ad\uff0c\u552f\u4e00\u7684\u9009\u62e9\u80af\u5b9a\u662f\u5c06\u5176\u62c6\u5206\u6210\u72ec\u7acb\u7684\u516c\u53f8\u5427\uff1f\u201d<\/span><\/li>\n<li><span>\u201c\u8c37\u6b4c\u5bf9\u8fd9\u9879\u88c1\u51b3\u7684\u56de\u5e94\u5f88\u6709\u8da3\uff0c\u4f46\u4ed6\u4eec\u7684\u8bf4\u6cd5\u4e5f\u6709\u4e00\u5b9a\u7684\u9053\u7406\u2014\u2014\u4ed6\u4eec\u5df2\u7ecf\u6253\u9020\u51fa\u4e86\u6700\u597d\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u51e0\u5341\u5e74\u6765\u6ca1\u6709\u4efb\u4f55\u4ea7\u54c1\u80fd\u4e0e\u4e4b\u5ab2\u7f8e\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u4ed8\u8d39\u5a92\u4f53\u4e3b\u7ba1<a href=\"https:\/\/www.linkedin.com\/in\/chris-ridley\/\">Chris Ridley\u9884\u6d4b\uff0c2017 \u5e74\u7684\u89e3\u51b3\u65b9\u6848\u5c06\u4e0e\u8c37\u6b4c\u8d2d\u7269\u7c7b\u4f3c\uff1a<\/a><\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u770b\u5230\u7684\u60c5\u51b5\u4e0e 2017 \u5e74 Google Shopping \u7684\u60c5\u51b5\u5982\u51fa\u4e00\u8f99\u3002\u6b27\u76df\u5bf9 Google Shopping \u505a\u51fa\u4e86\u7c7b\u4f3c\u7684\u88c1\u51b3\uff0c\u5bfc\u81f4 Google \u5411\u7b2c\u4e09\u65b9\u6bd4\u8f83\u8d2d\u7269\u670d\u52a1 (CSS) \u5f00\u653e\u4e86\u5176\u8d2d\u7269\u7a7a\u95f4\uff0c\u5e76\u5411\u8fd9\u4e9b\u670d\u52a1\u63d0\u4f9b\u4e86 20% \u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (CPC) \u6298\u6263\uff0c\u4ee5\u786e\u4fdd\u5b83\u4eec\u80fd\u591f\u516c\u5e73\u7ade\u4e89\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8fd9\u53ef\u80fd\u4fc3\u4f7f\u8c37\u6b4c\u5728\u8c37\u6b4c\u6587\u5b57\u5e7f\u544a\u5e02\u573a\u63a8\u51fa\u6bd4\u8f83\u6587\u5b57\u5e7f\u544a\u670d\u52a1\uff0c\u4ee5\u6253\u7834\u8c37\u6b4c\u5728\u6587\u5b57\u5e7f\u544a\u5e02\u573a\u7684\u5784\u65ad\uff0c\u800c\u8c37\u6b4c\u4e5f\u53ef\u80fd\u4ece\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u7684\u7c7b\u4f3c\u6298\u6263\u4e2d\u53d7\u76ca\uff0c\u8fd9\u662f\u8c37\u6b4c\u9f13\u52b1\u5176 SERP \u7ade\u4e89\u7684\u4e00\u79cd\u59ff\u6001\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-market-dynamics-and-google-s-competitors\" class=\"wp-block-heading\"><strong><span>\u5e02\u573a\u52a8\u6001\u548c\u8c37\u6b4c\u7684\u7ade\u4e89\u5bf9\u624b<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/chris-lloyd-b2b-marketing-consultant\/\"><span>B2B SaaS \u8425\u9500\u987e\u95eeChris Lloyd<\/span><\/a><span>\u6307\u51fa\uff0c\u7531\u4e8e\u7f3a\u4e4f\u521b\u65b0\uff0c\u8c37\u6b4c\u7684\u5e02\u573a\u4efd\u989d\u4e00\u76f4\u5728\u4e0b\u964d\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u8ba4\u4e3a\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u4e86\u4ed6\u4eec\u7684\u8870\u843d\uff0c\u8fd9\u5e76\u4e0d\u662f\u7531\u4e8e\u76d1\u7ba1\u89c4\u5b9a\u3002\u8c37\u6b4c\u7684\u5e02\u573a\u4efd\u989d\u5df2\u7ecf\u4e0b\u964d\u4e86\u597d\u51e0\u5e74\u4e86\u3002\u5f88\u7b80\u5355\uff0c\u4ed6\u4eec\u65e0\u6cd5\u5f00\u53d1\u548c\u521b\u65b0\uff0c\u5c06\u7ee7\u7eed\u88ab Perplexity\u3001OpenAI\u3001Meta \u548c Apple \u6253\u8d25\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/digitalsamiam\/\"><span>\u6267\u884c\u526f\u603b\u88c1\u517c\u6570\u5b57\u7b56\u7565\u5e08Sam Tomlinson<\/span><\/a><span>\u6279\u8bc4\u4e86\u8fd9\u4efd\u957f\u8fbe 286 \u9875\u7684\u88c1\u51b3\u4e2d\u7684\u6cd5\u5f8b\u63a8\u7406\uff0c\u5c24\u5176\u662f\u5e02\u573a\u5b9a\u4e49\uff0c\u4ed6\u8ba4\u4e3a\u8be5\u88c1\u51b3\u5728\u4e0a\u8bc9\u65f6\u7ad9\u4e0d\u4f4f\u811a\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u8ba4\u4e3a\u5e02\u573a\u5b9a\u4e49\u592a\u75af\u72c2\u4e86\uff0c\u6211\u4e0d\u8ba4\u4e3a\u4e0a\u8bc9\u4f1a\u652f\u6301\u8fd9\u4e00\u5b9a\u4e49\u201d<\/span><\/li>\n<li><span>\u201c\u4eca\u5929\u7684\u8d62\u5bb6\u4e0d\u4e00\u5b9a\u5c31\u662f\u660e\u5929\u7684\u8d62\u5bb6\u3002\u8c37\u6b4c\u751a\u81f3\u5728\u8fd9\u9879\u88c1\u51b3\u4e2d\u627f\u8ba4\u4e86\u8fd9\u4e00\u70b9\uff08\u6cd5\u9662\u4e5f\u540c\u610f\uff09\uff0c\u4ed6\u4eec\u5f3a\u8c03\uff0c\u5c3d\u7ba1\u8c37\u6b4c\u62e5\u6709\u2018\u5784\u65ad\u5730\u4f4d\u2019\uff0c\u4f46\u4ecd\u7136\u4ee5\u5de8\u5927\u7684\u6210\u672c\u8fdb\u884c\u4e86\u5927\u89c4\u6a21\u521b\u65b0\u201d<\/span><\/li>\n<li><span>\u201c\u5176\u4ed6\u6240\u6709\u516c\u53f8\u3001\u5bf9\u51b2\u57fa\u91d1\u3001\u6295\u8d44\u94f6\u884c\u548c\u79c1\u52df\u80a1\u6743\u57fa\u91d1\u90fd\u5728\u505a\u540c\u6837\u7684\u4e8b\u60c5\u2014\u2014\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8fd9\u8ba9\u4eba\u89c9\u5f97\u5f88\u8352\u8c2c\u3002\u8fd9\u65e0\u6240\u8c13\u597d\u574f\uff0c\u53ea\u662f\u4ee5\u5229\u6da6\u4e3a\u5bfc\u5411\uff0c\u56e0\u4e3a\u5229\u6da6\u662f\u4efb\u4f55\u4f01\u4e1a\u751f\u5b58\u7684\u5fc5\u9700\u54c1\u201d<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/navahhopkins\/\"><span>Optmyzr \u7684\u54c1\u724c\u63a8\u5e7f\u8005\u548c PPC \u5f71\u54cd\u8005Navah Hopkins<\/span><\/a><span>\u5bf9\u7f8e\u56fd\u672a\u80fd\u5c06\u641c\u7d22\u5e7f\u544a\u786e\u7acb\u4e3a\u4e00\u4e2a\u72ec\u7279\u7684\u5e02\u573a\u611f\u5230\u5931\u671b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u5bf9\u7f8e\u56fd\u672a\u80fd\u8bc1\u660e\u641c\u7d22\u5e7f\u544a\u662f\u4e00\u4e2a\u5e02\u573a\u800c\u611f\u5230\u5931\u671b\uff08\u6211\u77e5\u9053 9 \u6708\u4efd\u8fd8\u6709\u53e6\u4e00\u8d77\u6848\u4ef6\uff0c\u4f46\u88c1\u51b3\u660e\u786e\u8868\u793a\u6ca1\u6709\u63d0\u4f9b\u4fe1\u606f\uff09\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u8be5\u6848\u4ef6\u59cb\u4e8e 2020 \u5e74\uff0cPMax \u4e5f\u6b63\u662f\u4ece\u90a3\u65f6\u5f00\u59cb\u771f\u6b63\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u8fd9\u8bf4\u660e\u591a\u5143\u5316\u663e\u7136\u662f\u8c37\u6b4c\u6700\u5173\u5fc3\u7684\u95ee\u9898\u3002\u6b63\u5982\u88c1\u51b3\u6240\u8ff0\uff0c\u201c\u641c\u7d22\u6587\u5b57\u5e7f\u544a\u662f\u4e00\u79cd\u5784\u65ad\u201d\uff0c\u4f46\u641c\u7d22\u5e7f\u544a\u4e0d\u662f\u3002PMax 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href=\"https:\/\/www.linkedin.com\/in\/sarahstemen\/\"><span>\u4ed8\u8d39\u641c\u7d22\u4e13\u5bb6Sarah Stemen<\/span><\/a><span>\u56de\u987e\u4e86\u5979\u5bf9\u8c37\u6b4c\u7684\u5931\u671b\uff0c\u5e76\u6000\u7591\u662f\u5426\u4f1a\u6709\u91cd\u5927\u5904\u7f5a\uff1a<\/span><\/p>\n<ul 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