{"id":1321,"date":"2025-01-27T01:14:02","date_gmt":"2025-01-26T17:14:02","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1321"},"modified":"2025-01-27T01:15:46","modified_gmt":"2025-01-26T17:15:46","slug":"%e6%9c%80%e5%a4%a7%e5%8c%96-performance-max%ef%bc%9a%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e6%88%90%e5%8a%9f%e7%9a%84%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1321","title":{"rendered":"\u6700\u5927\u5316 Performance Max\uff1a\u7535\u5b50\u5546\u52a1\u6210\u529f\u7684\u7b56\u7565"},"content":{"rendered":"<p><span>\u5c3d\u7ba1\u5728\u8d2d\u7269\u5e7f\u544a\u4e0a\u5206\u914d\u4e86\u5927\u91cf\u7684\u6548\u679c\u6700\u5927\u5316 (PMax) \u5e7f\u544a\u652f\u51fa\uff0c\u4f46\u8bb8\u591a\u8425\u9500\u4eba\u5458\u4ecd\u96be\u4ee5\u5145\u5206\u53d1\u6325\u5176\u6f5c\u529b\u3002\u5173\u952e\u5728\u4e8e\u5e7f\u544a\u7cfb\u5217\u7ed3\u6784\u3002<\/span><\/p>\n<p><span>\u5728 SMX Advanced 2024 \u4e0a\uff0cSavvy Revenue \u521b\u59cb\u4eba Andrew Lolk \u5206\u4eab\u4e86\u9488\u5bf9\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u4f18\u5316 Google<\/span><a href=\"https:\/\/searchengineland.com\/the-performance-max-playbook-best-practices-and-emerging-tactics-for-2024-439585\"><span>\u6548\u679c\u6700\u5927\u5316<\/span><\/a><span>(PMax) \u5e7f\u544a\u7cfb\u5217\u7684\u89c1\u89e3\u3002\u00a0<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u4ed6\u6f14\u8bb2\u7684\u8981\u70b9\u3002<\/span><\/p>\n<h3 id=\"h-the-state-of-performance-max\" class=\"wp-block-heading\"><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7684\u73b0\u72b6<\/span><\/h3>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u5df2\u6210\u4e3a\u7535\u5b50\u5546\u52a1\u7684\u4e3b\u8981\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff0c\u5176\u4e2d\u8d2d\u7269\u5e7f\u544a\u5360\u652f\u51fa\u7684 95% \u4ee5\u4e0a\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u6700\u521d\u4ee4\u4eba\u5174\u594b\uff0c\u4f46\u4e0e\u4f20\u7edf\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u76f8\u6bd4\uff0c\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4ecd\u7136\u7f3a\u4e4f\u5173\u952e\u7684\u6d1e\u5bdf\u529b\u548c\u63a7\u5236\u529b\u3002<\/span><\/p>\n<h3 id=\"h-performance-max-vs-meta-ads\" class=\"wp-block-heading\"><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u4e0e\u5143\u5e7f\u544a<\/span><\/h3>\n<p><span>\u5728\u5e7f\u544a\u5b9a\u4f4d\u548c\u65e0\u641c\u7d22\u610f\u56fe\u4f18\u5316\u65b9\u9762\uff0cGoogle \u7684 Performance Max \u7b97\u6cd5\u843d\u540e\u4e8e Meta\u3002Lolk \u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4e3a\u4ec0\u4e48 PMax \u7684\u8868\u73b0\u4e0d\u5982 Meta\uff1f\u6240\u4ee5\uff0c\u6211\u8ba4\u4e3a\u8c37\u6b4c\u6839\u672c\u5c31\u4e0d\u9700\u8981\u8fd9\u4e48\u505a\u3002\u6211\u76f8\u4fe1\u4ed6\u4eec\u60f3\u8fd9\u4e48\u505a\uff0c\u4f46\u4ed6\u4eec\u4e0d\u9700\u8981\u3002\u641c\u7d22\u5e7f\u544a\u4ecd\u7136\u662f\u4e00\u68f5\u6447\u94b1\u6811\u3002<\/span><\/li>\n<li><span>\u201c\u663e\u7136\uff0c\u50cf Meta \u90a3\u6837\u4ece\u5e7f\u544a\u89d2\u5ea6\u521b\u5efa\u7b97\u6cd5\u5e76\u4e0d\u5bb9\u6613\u3002\u8bb8\u591a\u5176\u4ed6\u793e\u4ea4\u5a92\u4f53\u516c\u53f8\u90fd\u65e0\u6cd5\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u5c3d\u7ba1 Meta \u8ba9\u8fd9\u4e00\u5207\u770b\u8d77\u6765\u5f88\u5bb9\u6613\uff0c\u4f46\u4ed6\u4eec\u786e\u5b9e\u6bd4\u8c37\u6b4c\u9886\u5148\u4e86\u597d\u51e0\u5149\u5e74\u3002<\/span><\/li>\n<li><span>\u201cPMax \u96be\u4ee5\u6709\u6548\u5229\u7528 Google \u5728 YouTube\u3001\u5c55\u793a\u5e7f\u544a\u548c\u641c\u7d22\u65b9\u9762\u7684\u591a\u6837\u5316\u5e7f\u544a\u8d44\u6e90\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/meta-ads-for-ecommerce-7-things-to-test-and-iterate-434502\" target=\"_blank\" rel=\"noopener\"><span>\u7535\u5b50\u5546\u52a1\u5143\u5e7f\u544a\uff1a\u9700\u8981\u6d4b\u8bd5\u548c\u8fed\u4ee3\u7684 7 \u4ef6\u4e8b<\/span><\/a><\/em><\/strong><\/p>\n<h3 id=\"h-campaign-structures-for-better-performance\" class=\"wp-block-heading\"><span>\u5b9e\u73b0\u66f4\u4f73\u8868\u73b0\u7684\u5e7f\u544a\u7cfb\u5217\u7ed3\u6784<\/span><\/h3>\n<p><strong><span>\u57fa\u672c\u8bbe\u7f6e<\/span><\/strong><span>\uff1a\u5305\u62ec\u7b2c\u4e00\u65b9\u6570\u636e\u548c\u5ba2\u6237\u5217\u8868\uff1b\u8c28\u614e\u5bf9\u5f85\u65b0\u5ba2\u6237\u83b7\u53d6\u8bbe\u7f6e\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u60a8\u9700\u8981\u6dfb\u52a0\u81ea\u5df1\u7684\u6d0b\u8471\u4fe1\u53f7\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4ece Klaviyo \u548c\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u4e2d\u83b7\u53d6\u5ba2\u6237\u5217\u8868\uff0c\u7136\u540e\u4e0a\u4f20\u8fd9\u4e9b\u5217\u8868\u548c\u60a8\u7684\u76ee\u6807\u3002\u4ece\u53d7\u4f17\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u624d\u662f\u60a8\u771f\u6b63\u9700\u8981\u7684\u3002<\/span><\/li>\n<li><span>\u201c\u9664\u975e\u4f60\u77e5\u9053\u5982\u4f55\u505a\uff0c\u5426\u5219\u4e0d\u8981\u89e6\u78b0\u65b0\u7684\u5b9a\u5236\u83b7\u53d6\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u8003\u8651\u5206\u5f00\u54c1\u724c\u548c\u975e\u54c1\u724c\u6d3b\u52a8\uff0c\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u9884\u7b97\u548c\u63d0\u9ad8\u7ee9\u6548\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u60a8\u7684\u5177\u4f53\u9700\u6c42\u548c\u7ba1\u7406\u6f5c\u5728\u6d6a\u8d39\u7684\u80fd\u529b\uff0c\u8bc4\u4f30\u662f\u5426\u5305\u542b\u641c\u7d22\u5e7f\u544a\u548c\u5c55\u793a\/\u89c6\u9891\u5e7f\u544a\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4f60\u5e94\u8be5\u52a0\u5165\u641c\u7d22\u5e7f\u544a\u5417\uff1f\u8fd9\u6837\u505a\u7684\u597d\u5904\u662f\uff0c\u5982\u679c\u4f60\u6ca1\u6709\u6295\u653e\u52a8\u6001\u641c\u7d22\u5e7f\u544a\uff08\u8fd9\u57fa\u672c\u4e0a\u662f Pmax \u4e2d\u7684\u641c\u7d22\u5e7f\u544a\u7ec4\u4ef6\uff09\uff0c\u90a3\u4e48\u8fd9\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u989d\u5916\u6536\u5165\u6765\u6e90\uff0c\u4f60\u771f\u7684\u5e94\u8be5\u8fd9\u4e48\u505a\u3002\u8fd9\u975e\u5e38\u7b80\u5355\u3002\u5b83\u53ea\u662f\u4e00\u4e2a ROAS \u76ee\u6807\uff0c\u4e00\u4e2a\u9884\u7b97\u5c31\u5e94\u8be5\u653e\u5728\u5b83\u5e94\u8be5\u5728\u7684\u5730\u65b9\u3002<\/span><\/li>\n<li><span>\u201c\u53e6\u4e00\u65b9\u9762\u7684\u7f3a\u70b9\u662f\uff0c\u4f60\u5bf9\u641c\u7d22\u8bcd\u7684\u53ef\u89c1\u5ea6\u771f\u7684\u5f88\u4f4e\uff0c\u5982\u679c\u4f60\u4e0d\u6392\u9664\u535a\u5ba2\u3001\u9000\u8d27\u653f\u7b56\u3001\u4e00\u822c\u4fe1\u606f\u9875\u9762\u7b49\uff0c\u90a3\u4e48 DSA\uff08\u52a8\u6001\u641c\u7d22\u5e7f\u544a\uff09\u6216 PMax \u5185\u90e8\u641c\u7d22\u53ef\u80fd\u4f1a\u975e\u5e38\u6d6a\u8d39\u3002<\/span><\/li>\n<li><span>\u201c\u4f46\u662f\uff0c\u7531\u4e8e PMax \u7684\u53ef\u89c1\u6027\u975e\u5e38\u4f4e\uff0c\u6211\u4eec\u5b9e\u9645\u4e0a\u65e0\u6cd5\u770b\u5230\u8fd9\u79cd\u60c5\u51b5\u662f\u5982\u4f55\u53d1\u751f\u7684\uff0c\u56e0\u6b64\u53ef\u80fd\u4f1a\u9020\u6210\u6781\u5927\u7684\u6d6a\u8d39\u3002\u800c\u4e14\uff0c\u5982\u679c\u4e0d\u4e86\u89e3 Pmax\uff0c\u6211\u4eec\u5c31\u65e0\u6cd5\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u8fd9\u53ef\u80fd\u4f1a\u9020\u6210\u6781\u5927\u7684\u6d6a\u8d39\uff0c\u4f46\u4e5f\u53ef\u80fd\u8ba9\u6211\u4eec\u65e0\u6cd5\u4e86\u89e3\u5b83\u662f\u5426\u82b1\u94b1\u3002\u201d<\/span><\/li>\n<\/ul>\n<h3 id=\"h-advanced-campaign-structures\" class=\"wp-block-heading\"><span>\u9ad8\u7ea7\u6d3b\u52a8\u7ed3\u6784<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4e3b\u6253\u4ea7\u54c1\u4e0e\u914d\u4ef6<\/span><\/strong><span>\uff1a\u9488\u5bf9\u4e3b\u8981\u4ea7\u54c1\u548c\u914d\u4ef6\u5206\u522b\u5f00\u5c55\u6d3b\u52a8\uff0c\u4ee5\u4f18\u5316\u9884\u7b97\u200b\u200b\u548c\u76ee\u6807\u3002<\/span><\/li>\n<li><strong><span>ROAS \u76ee\u6807<\/span><\/strong><span>\uff1a\u5c06\u8868\u73b0\u4f18\u5f02\u548c\u8868\u73b0\u4e0d\u4f73\u7684\u4ea7\u54c1\u5206\u6210\u4e0d\u540c\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4ee5\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8\u76c8\u5229\u4ea7\u54c1\u7684\u66dd\u5149\u7387\u3002<\/span><\/li>\n<li><strong><span>\u5b63\u8282\u6027\u6d3b\u52a8<\/span><\/strong><span>\uff1a\u4e3a\u4e0d\u540c\u7684\u5b63\u8282\u6216\u7cfb\u5217\u521b\u5efa\u4e0d\u540c\u7684\u6d3b\u52a8\uff0c\u4ee5\u6709\u6548\u7ba1\u7406\u9884\u7b97\u5206\u914d\u3002<\/span><\/li>\n<li><strong><span>\u6269\u5c55\u7684 ROAS \u7ed3\u6784<\/span><\/strong><span>\uff1a\u5bf9\u4e8e\u5927\u578b\u76ee\u5f55\uff0c\u8bf7\u8003\u8651\u9488\u5bf9\u65b0\u4ea7\u54c1\u3001\u7545\u9500\u4ea7\u54c1\u548c\u8868\u73b0\u4e0d\u4f73\u7684\u5546\u54c1\u5f00\u5c55\u5355\u72ec\u7684\u6d3b\u52a8\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-standard-shopping-campaigns\" class=\"wp-block-heading\"><span>\u6807\u51c6\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217<\/span><\/h3>\n<p><span>\u4e0d\u8981\u5ffd\u89c6\u6807\u51c6\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\uff0c\u5b83\u4ecd\u7136\u53ef\u4ee5\u901a\u8fc7\u4f18\u5148\u7ea7\u8bbe\u7f6e\u548c\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u8d44\u6e90\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u63a7\u5236\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u667a\u80fd\u8d2d\u7269\u7684\u6d88\u4ea1\u88ab\u5927\u5927\u5938\u5927\u4e86\u3002\u53ea\u80fd\u83b7\u5f97\u8d2d\u7269\u5e7f\u544a\u70b9\u51fb\u7684\u80fd\u529b\uff0c\u610f\u5473\u7740\u4f60\u4e0d\u4f1a\u6df7\u5408\u4efb\u4f55\u641c\u7d22\uff0c\u4e5f\u4e0d\u4f1a\u6df7\u5408\u4efb\u4f55\u663e\u793a\u6216 YouTube \u6216\u5176\u4ed6\u4efb\u4f55\u4e1c\u897f\u3002\u201d\u00a0<\/span><\/li>\n<li><span>\u201c\u5982\u679c\u6211\u6bcf\u6708\u6295\u5165 8 \u4e07\u7f8e\u5143\uff0c\u7136\u540e\u5c06\u5176\u589e\u52a0\u5230 10 \u4e07\u7f8e\u5143\uff0c\u6211\u5c31\u4e0d\u4f1a\u518d\u8d2d\u4e70\u4efb\u4f55\u5176\u4ed6\u5e7f\u544a\u8d44\u6e90\u3002\u6211\u8d2d\u4e70\u7684\u5e7f\u544a\u8d44\u6e90\u4e0e\u5f80\u5e38\u4e00\u6837\uff0c\u800c\u4e14\u6548\u679c\u5f88\u597d\u3002\u5f53\u4f60\u6269\u5927\u89c4\u6a21\u65f6\uff0c\u8fd9\u662f\u65e0\u4ef7\u7684\u3002\u6240\u4ee5\u5bf9\u6211\u6765\u8bf4\uff0c\u6807\u51c6\u8d2d\u7269\u4ecd\u7136\u6709\u6548\u3002\u201d\u00a0<\/span><\/li>\n<li><span>\u201c\u5728\u8fdb\u884c\u54c1\u724c\u548c\u975e\u54c1\u724c\u62c6\u5206\u65f6\u4f7f\u7528\u5b83\uff0c\u5e76\u5c06\u975e\u54c1\u724c\u653e\u5165 Pmaxd\uff0c\u5c06\u54c1\u724c\u653e\u5165\u6807\u51c6\u8d2d\u7269\u6d3b\u52a8\u4e2d\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>Lolk \u5f3a\u8c03\u4e86\u5b9a\u5236 Performance Max \u5e7f\u544a\u7cfb\u5217\u7ed3\u6784\u4ee5\u89e3\u51b3\u5177\u4f53\u4e1a\u52a1\u95ee\u9898\u5e76\u4e0e\u6574\u4f53\u8425\u9500\u7b56\u7565\u4fdd\u6301\u4e00\u81f4\u7684\u91cd\u8981\u6027\u3002<\/span><\/p>\n<p><span>\u867d\u7136 Performance Max \u63d0\u4f9b\u4e86\u7b80\u5355\u6027\uff0c\u4f46\u9ad8\u7ea7\u7ed3\u6784\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u7535\u5b50\u5546\u52a1\u5e7f\u544a\u5ba2\u6237\u7684\u6548\u679c\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-watch-maximizing-performance-max-advanced-campaign-structures-for-optimal-roi\" class=\"wp-block-heading\"><span>\u89c2\u770b\uff1a\u6700\u5927\u5316 Performance Max\uff1a\u5b9e\u73b0\u6700\u4f73\u6295\u8d44\u56de\u62a5\u7387\u7684\u9ad8\u7ea7\u5e7f\u544a\u7cfb\u5217\u7ed3\u6784<\/span><\/h2>\n<p><span>\u8981\u542c\u5230 Lolk \u5206\u4eab\u7684\u6240\u6709\u793a\u4f8b\uff0c\u8bf7\u5728\u6b64\u5904\u89c2\u770b\u4ed6\u7684 SMX Advanced \u6f14\u793a\uff1a<\/span><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5c3d\u7ba1\u5728\u8d2d\u7269\u5e7f\u544a\u4e0a\u5206\u914d\u4e86\u5927\u91cf\u7684\u6548\u679c\u6700\u5927\u5316 (PMax) \u5e7f\u544a\u652f\u51fa\uff0c\u4f46\u8bb8\u591a\u8425\u9500\u4eba\u5458\u4ecd\u96be\u4ee5\u5145\u5206\u53d1\u6325\u5176\u6f5c\u529b\u3002\u5173\u952e\u5728\u4e8e\u5e7f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1321","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1321"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1321\/revisions"}],"predecessor-version":[{"id":2491,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1321\/revisions\/2491"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1321"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}