{"id":1323,"date":"2025-01-28T12:32:58","date_gmt":"2025-01-28T04:32:58","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1323"},"modified":"2025-01-28T12:39:57","modified_gmt":"2025-01-28T04:39:57","slug":"%e4%bc%98%e5%8c%96%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%93%81%e7%89%8c%e6%90%9c%e7%b4%a2%ef%bc%9a%e6%8f%90%e9%ab%98%e7%9f%a5%e5%90%8d%e5%ba%a6%e7%9a%84%e6%9c%80%e4%bd%b3%e5%81%9a%e6%b3%95","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1323","title":{"rendered":"\u4f18\u5316\u4e9a\u9a6c\u900a\u54c1\u724c\u641c\u7d22\uff1a\u63d0\u9ad8\u77e5\u540d\u5ea6\u7684\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>\u4e9a\u9a6c\u900a\u548c\u8c37\u6b4c\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span><\/a><span>\u548c\u5e7f\u544a\u65b9\u9762\u6709\u8bb8\u591a\u76f8\u4f3c\u4e4b\u5904\u3002\u7136\u800c\uff0c\u5b83\u4eec\u5728\u67d0\u4e9b\u9886\u57df\u8868\u73b0\u622a\u7136\u4e0d\u540c\u3002\u4e9a\u9a6c\u900a\u8131\u9896\u800c\u51fa\u7684\u4e00\u4e2a\u5173\u952e\u9886\u57df\u662f\u54c1\u724c\u641c\u7d22\u3002\u00a0<\/span><\/p>\n<p><span>\u54c1\u724c\u641c\u7d22\u662f\u6307\u4e0e\u60a8\u7684\u54c1\u724c\u5bc6\u5207\u76f8\u5173\u7684\u7279\u5b9a\u672f\u8bed\u548c\u5173\u952e\u8bcd\u3002\u5176\u4e2d\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u7684\u54c1\u724c\u540d\u79f0\u3002<\/span><\/li>\n<li><span>\u4ea7\u54c1\u540d\u79f0\u3002\u00a0<\/span><\/li>\n<li><span>\u60a8\u7684\u5ba2\u6237\u4e0e\u60a8\u7684\u54c1\u724c\u7d27\u5bc6\u8054\u7cfb\u5e76\u7528\u6765\u5728\u4e9a\u9a6c\u900a\u548c\u4e0d\u540c\u6e20\u9053\u4e0a\u8bc6\u522b\u548c\u67e5\u627e\u60a8\u7684\u4ea7\u54c1\u7684\u4efb\u4f55\u5176\u4ed6\u5546\u6807\u77ed\u8bed\u6216\u53e3\u53f7\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u60a8\u5982\u4f55\u5904\u7406\u548c\u4f18\u5316\u54c1\u724c\u641c\u7d22\u4f1a\u6781\u5927\u5730\u5f71\u54cd\u60a8\u7684\u4ea7\u54c1\u7684\u77e5\u540d\u5ea6\u548c\u6027\u80fd\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u6ca1\u6709\u5728\u81ea\u7136\u641c\u7d22\u548c\u4ed8\u8d39\u641c\u7d22\u4e2d\u4f18\u5316\u548c\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u5173\u952e\u8bcd\uff0c\u60a8\u7684\u4ea7\u54c1\u53ef\u80fd\u4f1a\u5931\u53bb\u66dd\u5149\u5ea6\u3002\u7ade\u4e89\u5bf9\u624b\u548c\u6a21\u4eff\u8005\u53ef\u80fd\u4f1a\u5728\u60a8\u7684\u4e3b\u8981\u54c1\u724c\u5173\u952e\u8bcd\u6392\u540d\u4e0a\u80dc\u8fc7\u60a8\u3002<\/span><\/p>\n<h2 id=\"h-indexing-for-branded-search-terms-organically-on-amazon\" class=\"wp-block-heading\"><span>\u5728\u4e9a\u9a6c\u900a\u4e0a\u6709\u673a\u5730\u4e3a\u54c1\u724c\u641c\u7d22\u8bcd\u5efa\u7acb\u7d22\u5f15<\/span><\/h2>\n<p><span>\u5f53\u60a8\u5728\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u7684\u6807\u9898\u548c\u5176\u4ed6\u7ed3\u6784\u5316\u6570\u636e\u4e2d\u5305\u542b\u60a8\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u540d\u79f0\u65f6\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\u5bf9\u60a8\u7684\u54c1\u724c\u5173\u952e\u8bcd\u8fdb\u884c\u7d22\u5f15\u81ea\u7136\u5c31\u4f1a\u53d1\u751f\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u65e0\u9700\u5728\u4e9a\u9a6c\u900a\u5217\u8868\u4e2d\u591a\u6b21\u91cd\u590d\u60a8\u7684\u54c1\u724c\u540d\u79f0\u4ee5\u8fdb\u884c SEO\u3002\u53ea\u9700\u8fd9\u6837\u505a\u5373\u53ef\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e00\u81f4\u7684\u54c1\u724c\u4f53\u9a8c\uff0c\u6216\u5728\u8be6\u60c5\u9875\u9762\u4e0a\u663e\u793a\u6743\u5a01\u5e76\u5efa\u7acb\u54c1\u724c\u4eb2\u548c\u529b\u3002<\/span><\/p>\n<h3 id=\"h-make-sure-you-index-for-branded-terms\" class=\"wp-block-heading\"><span>\u786e\u4fdd\u5bf9\u54c1\u724c\u672f\u8bed\u8fdb\u884c\u7d22\u5f15<\/span><\/h3>\n<p><span>\u4e3a\u4e86\u786e\u4fdd\u60a8\u7684\u4e9a\u9a6c\u900a\u5217\u8868\u7d22\u5f15\u91cd\u8981\u7684\u54c1\u724c\u641c\u7d22\u8bcd\uff0c\u8bf7\u5c06\u60a8\u7684\u54c1\u724c\u540d\u79f0\u3001\u5546\u6807\u548c\u4ea7\u54c1\u540d\u79f0\u7eb3\u5165\u7ed3\u6784\u5316\u6570\u636e\uff0c\u5305\u62ec\u6807\u9898\u3001\u63cf\u8ff0\u548c\u540e\u7aef\u5173\u952e\u5b57\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/50-of-product-searches-start-on-amazon-424451\"><span>50% \u7684\u4ea7\u54c1\u641c\u7d22\u59cb\u4e8e\u4e9a\u9a6c\u900a<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-ranking-for-branded-search-terms-on-amazon\" class=\"wp-block-heading\"><span>\u4e9a\u9a6c\u900a\u54c1\u724c\u641c\u7d22\u8bcd\u6392\u540d<\/span><\/h2>\n<p><span>\u83b7\u5f97\u7d22\u5f15\u53ea\u662f\u7b2c\u4e00\u6b65\u3002\u8981\u83b7\u5f97\u6709\u673a\u6392\u540d\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u60a8\u7684\u5217\u8868\u59cb\u7ec8\u80fd\u591f\u9488\u5bf9\u60a8\u7684\u54c1\u724c\u641c\u7d22\u8bcd\u8fdb\u884c\u8f6c\u5316\uff0c\u4ee5\u4fbf\u60a8\u7684\u7279\u5b9a\u4ea7\u54c1\u80fd\u591f\u83b7\u5f97\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u4e9a\u9a6c\u900a\u5e02\u573a\u4e0a\u6ca1\u6709\u5185\u7f6e\u54c1\u724c\u7ea7\u522b\u7684\u6743\u5a01\u6027\u3002\u8fd9\u610f\u5473\u7740\u60a8\u9700\u8981\u5355\u72ec\u76d1\u63a7\u6240\u6709\u4ea7\u54c1\u7684\u54c1\u724c\u8bcd\u6392\u540d\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-the-role-of-branded-search-defense\" class=\"wp-block-heading\"><span>\u54c1\u724c\u641c\u7d22\u9632\u5fa1\u7684\u4f5c\u7528<\/span><\/h2>\n<p><span>\u867d\u7136\u6709\u5f88\u591a\u56e0\u7d20\u4f1a\u5f71\u54cd\u4e9a\u9a6c\u900a\u4ea7\u54c1\u7684\u6709\u673a\u6392\u540d\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u7b80\u5355\u5730\u8bf4\uff0c\u7279\u5b9a\u5173\u952e\u8bcd\u77ed\u8bed\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u8f6c\u5316\u7387\u5bf9\u6709\u673a\u6392\u540d\u7684\u5f71\u54cd\u6700\u5927\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-protecting-branded-keywords\" class=\"wp-block-heading\"><span>\u4fdd\u62a4\u54c1\u724c\u5173\u952e\u8bcd<\/span><\/h3>\n<p><span>\u5373\u4f7f\u5bf9\u4e8e\u4e0d\u5c06\u4e9a\u9a6c\u900a\u89c6\u4e3a\u4e3b\u8981\u9500\u552e\u6e20\u9053\u7684\u54c1\u724c\u6765\u8bf4\uff0c\u7ef4\u6301\u54c1\u724c\u641c\u7d22\u7684\u5b58\u5728\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u5982\u679c\u4e0d\u8fd9\u6837\u505a\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u60a8\u5728\u5176\u4ed6\u5e73\u53f0\u4e0a\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u52aa\u529b\u65e0\u610f\u4e2d\u5c06\u6d41\u91cf\u5f15\u5411\u4e9a\u9a6c\u900a\u4e0a\u7684\u7ade\u4e89\u4ea7\u54c1\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u4fb5\u8680\u60a8\u7684\u5e02\u573a\u4efd\u989d\u3002\u00a0<\/span><\/p>\n<p><span>\u5373\u4f7f\u60a8\u662f\u4e00\u4e2a\u6210\u719f\u7684\u54c1\u724c\uff0c\u9632\u5fa1\u6027\u5e7f\u544a\u7684\u4f7f\u7528\u4e5f\u53ef\u4ee5\u963b\u6b62\u5176\u4ed6\u54c1\u724c\u5229\u7528\u60a8\u5df2\u5efa\u7acb\u7684\u54c1\u724c\u4eb2\u548c\u529b\uff0c\u751a\u81f3\u53ef\u80fd\u8d85\u8d8a\u60a8\u3002\u00a0<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u6211\u5728\u4e50\u9ad8\u5de5\u4f5c\u65f6\uff0c\u6211\u4eec\u505c\u6b62\u4e86\u5728\u4e9a\u9a6c\u900a\u4e0a\u6295\u653e\u54c1\u724c\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u3002\u5f53\u4eba\u4eec\u641c\u7d22\u4e50\u9ad8\u65f6\uff0c\u4e00\u4e2a\u6a21\u4eff\u54c1\u724c\u6700\u7ec8\u6210\u4e3a\u70b9\u51fb\u7387\u7b2c\u4e00\u7684\u4ea7\u54c1\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7ecf\u5e38\u5360\u636e\u641c\u7d22\u699c\u9996\u3002\u201d<\/span><\/p>\n<p><cite><em><span>\u2013\u00a0<\/span><\/em><span><em>Infinite Commerce \u90e8\u95e8\u6295\u8d44\u7ec4\u5408\u7ecf\u7406<\/em><\/span><a href=\"https:\/\/www.linkedin.com\/in\/joshua-justice\/\" target=\"_blank\" rel=\"noopener\"><em><span>Josh Justice<\/span><\/em><\/a><\/cite><\/p><\/blockquote>\n<p><span>\u5982\u679c\u7ade\u4e89\u5bf9\u624b\u4e3a\u60a8\u7684\u54c1\u724c\u5173\u952e\u8bcd\u5e26\u6765\u66f4\u591a\u8f6c\u5316\uff0c\u5373\u4f7f\u4ed6\u4eec\u9500\u552e\u7684\u662f\u52a3\u8d28\u6216\u4e0d\u76f8\u5173\u7684\u4ea7\u54c1\uff0c\u4ed6\u4eec\u4e5f\u53ef\u80fd\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u80dc\u8fc7\u60a8\u3002\u5982\u679c\u4ed6\u4eec\u4e0d\u4f7f\u7528\u54c1\u724c\u641c\u7d22\u9632\u5fa1\u6027\u5e7f\u544a\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u79cd\u975e\u5e38\u6709\u6548\u7684\u5ba2\u6237\u83b7\u53d6\u7b56\u7565\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u4efb\u4f55\u5728\u4e9a\u9a6c\u900a\u4e0a\u8d2d\u7269\u7684\u4eba\u90fd\u4f1a\u610f\u8bc6\u5230\uff0c\u5982\u679c\u6709\u4eba\u641c\u7d22\u67d0\u4e2a\u54c1\u724c\uff0c\u800c\u6574\u9875\u7684\u6a2a\u5e45\u548c\u5217\u8868\u90fd\u662f\u5176\u4ed6\u54c1\u724c\uff0c\u90a3\u4e48\u5728\u4eba\u4eec\u6eda\u52a8\u5230\u7b2c\u4e00\u4e2a\u81ea\u7136\u5217\u8868\u4e4b\u524d\uff0c\u4e00\u5b9a\u6570\u91cf\u7684\u9500\u552e\u989d\u5c31\u4f1a\u6d41\u5931\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4e0e\u4e00\u4e9b\u54c1\u724c\u5408\u4f5c\uff0c\u8fd9\u4e9b\u54c1\u724c\u5728\u5176\u4e00\u4e9b\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u8bcd\u4e2d\u90fd\u662f\u6709\u673a\u6392\u540d\u7b2c\u4e00\u7684\u54c1\u724c\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u7ade\u4e89\u5bf9\u624b\u5e0c\u671b\u4ed6\u4eec\u8fc7\u53bb\u4e24\u5e74\u6765\u80fd\u591f\u5728\u54c1\u724c\u9632\u5fa1\u65b9\u9762\u8fdb\u884c\u6295\u8d44\u3002\u201d<\/span><\/p>\n<p><cite><em><span>\u2013\u00a0<\/span><\/em><a href=\"https:\/\/www.linkedin.com\/in\/abechomali\/\" target=\"_blank\" rel=\"noopener\"><em><span>Abe C. Chomali<\/span><\/em><\/a><em><span>\uff0cXP Strategy \u521b\u59cb\u4eba<\/span><\/em><\/cite><\/p><\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-444772 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord.png.webp\" alt=\"Apple \u5145\u7535\u5668\u7ebf - \u4e9a\u9a6c\u900a\u641c\u7d22\" width=\"1394\" height=\"892\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord.png.webp 1394w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-528x338.png.webp 528w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-800x512.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-177x113.png.webp 177w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord-768x491.png.webp 768w\" data-lazy-sizes=\"(max-width: 1394px) 100vw, 1394px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-Apple-charger-cord.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u5373\u4f7f\u662f\u50cf Apple \u8fd9\u6837\u7684\u54c1\u724c\uff0c\u5982\u679c\u4e0d\u4fdd\u62a4\u54c1\u724c\u5173\u952e\u8bcd\uff0c\u7ade\u4e89\u5bf9\u624b\u6700\u7ec8\u4e5f\u4f1a\u5360\u636e\u7b2c\u4e00\u4e2a\u8d5e\u52a9\u4f4d\u7f6e\u548c\u81ea\u7136\u4f4d\u7f6e\u3002\u5728\u8fd9\u91cc\u4f60\u53ef\u4ee5\u770b\u5230\uff0c\u5728\u524d\u4e03\u4e2a\u81ea\u7136\u4f4d\u7f6e\uff08\u7eff\u8272\u548c\u7d2b\u8272\uff09\u200b\u200b\u4e2d\uff0cApple \u53ea\u5360\u636e\u4e86 4 \u4e2a\u4f4d\u7f6e\u3002\u7ea2\u8272\u8f6e\u5ed3\u7684\u9879\u76ee\u662f\u7ade\u4e89\u5bf9\u624b\u7684\u8d5e\u52a9\u4f4d\u7f6e\u3002\u5728\u8fd9\u4e2a\u54c1\u724c\u641c\u7d22\u7684\u9996\u5c4f 12 \u4e2a\u4ea7\u54c1\u4e2d\uff0cApple \u53ea\u5360\u636e\u4e86 4 \u4e2a\u4f4d\u7f6e\uff08\u7eff\u8272\uff09\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-444771 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search.png.webp\" alt=\"Anker \u5145\u7535\u5668 - \u4e9a\u9a6c\u900a\u641c\u7d22\" width=\"610\" height=\"764\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search-270x338.png.webp 270w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search-479x600.png.webp 479w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search-90x113.png.webp 90w\" data-lazy-sizes=\"(max-width: 610px) 100vw, 610px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Amazon-product-search.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>Anker \u5728\u4fdd\u62a4\u5176\u54c1\u724c\u641c\u7d22\u65b9\u9762\u505a\u5f97\u5f88\u597d\uff0c\u8fd9\u4f7f\u5f97\u4ed6\u4eec\u5728\u4ed8\u8d39\u548c\u81ea\u7136\u641c\u7d22\u7684\u54c1\u724c SERP \u4e0a\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002\u00a0<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/amazon-ads-maximizing-sponsored-brands-campaigns-443389\"><span>2024 \u5e74\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\uff1a\u6700\u5927\u5316\u5229\u7528\u8d5e\u52a9\u54c1\u724c\u5e7f\u544a\u6d3b\u52a8<\/span><\/a><\/em><\/strong><\/p>\n<h3 id=\"h-concerns-over-wasted-spend\" class=\"wp-block-heading\"><span>\u5bf9\u6d6a\u8d39\u652f\u51fa\u7684\u62c5\u5fe7<\/span><\/h3>\n<p><span>\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u5356\u5bb6\u548c\u4ee3\u7406\u5546\u7ecf\u5e38\u60f3\u4ece\u4ed6\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\u5220\u9664\u54c1\u724c\u641c\u7d22\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u4e60\u60ef\u4f7f\u7528 Google \u5e7f\u544a\u7684\u4eba\u6765\u8bf4\uff0c\u5411\u5df2\u7ecf\u5728\u641c\u7d22\u60a8\u7684\u54c1\u724c\u7684\u7528\u6237\u6295\u653e\u5e7f\u544a\u53ef\u80fd\u770b\u8d77\u6765\u662f\u6d6a\u8d39\u94b1\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5df2\u7ecf\u4e86\u89e3\u60a8\u7684\u516c\u53f8\u548c\u4ea7\u54c1\u3002\u8fd9\u5f15\u53d1\u4e86\u4eba\u4eec\u7684\u62c5\u5fe7\uff0c\u5373\u54c1\u724c\u641c\u7d22\u5e7f\u544a\u53ea\u4f1a\u8695\u98df\u81ea\u7136\u9500\u552e\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6211\u4eec\u53d1\u73b0\uff0c\u4e00\u65e6\u5220\u9664\u8fd9\u4e9b\u54c1\u724c\u641c\u7d22\u8bcd\uff0c\u60a8\u4f1a\u5728\u51e0\u5468\u5230\u51e0\u4e2a\u6708\u5185\u5931\u53bb\u90a3\u4e9b\u91cd\u8981\u7684\u5173\u952e\u5b57\u641c\u7d22\uff0c\u7136\u540e\u60a8\u4f1a\u5f00\u59cb\u770b\u5230\u6574\u4f53\u6027\u80fd\u51fa\u73b0\u66f4\u660e\u663e\u7684\u4e0b\u964d\u3002\u00a0<\/span><\/p>\n<p><span>\u5373\u4f7f\u60a8\u6709\u54c1\u724c\u641c\u7d22\u5e76\u4e14\u5728\u975e\u54c1\u724c\u8bcd\u6761\u4e2d\u6392\u540d\u5f88\u597d\uff0c\u5728\u5e7f\u544a\u7b56\u7565\u4e2d\u4fdd\u7559\u81f3\u5c11\u4e00\u4e9b\u54c1\u724c\u6d3b\u52a8\u4e5f\u6709\u52a9\u4e8e\u63d0\u9ad8\u6574\u4f53\u6548\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u5b9a\u671f\u6d4b\u8bd5\u60a8\u7684\u5e7f\u544a\u5982\u4f55\u5f71\u54cd\u81ea\u7136\u9500\u552e\u4ee5\u53ca\u662f\u5426\u53ef\u4ee5\u51cf\u5c11\u54c1\u724c\u641c\u7d22\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u6211\u4eec\u5f88\u5c11\u5efa\u8bae\u53d6\u6d88\u5b83\u4eec\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u5bf9\u4e8e\u6d88\u8d39\u8005\u8ba4\u77e5\u5ea6\u9ad8\u3001\u641c\u7d22\u9700\u6c42\u5927\u7684\u54c1\u724c\uff0c\u6211\u4eec\u66fe\u5c1d\u8bd5\u5173\u95ed\u54c1\u724c\u641c\u7d22\u3002\u6211\u4eec\u7684\u60f3\u6cd5\u662f\uff0c\u5982\u679c\u5ba2\u6237\u8868\u73b0\u51fa\u5f88\u9ad8\u7684\u8d2d\u4e70\u610f\u5411\uff0c\u4ed6\u4eec\u70b9\u51fb\u7ade\u4e89\u5bf9\u624b\u7684\u98ce\u9669\u5c31\u4f1a\u5f88\u4f4e\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u6211\u4eec\u7acb\u5373\u53d1\u73b0\u9500\u552e\u53d7\u5230\u5f71\u54cd\uff0c\u7ade\u4e89\u5bf9\u624b\u7684\u81ea\u7136\u6392\u540d\u8dc3\u5347\u81f3\u9875\u9762\u9876\u90e8\u3002\u8fd9\u8bc1\u5b9e\u4e86\u5728\u4e9a\u9a6c\u900a\u4e0a\u8fdb\u884c\u54c1\u724c\u652f\u51fa\u662f\u5fc5\u8981\u7684\u3002\u4e3a\u4e86\u9650\u5236\u9500\u552e\u8695\u98df\uff0c\u6211\u4eec\u5c1d\u8bd5\u5411\u5ba2\u6237\u4ecb\u7ecd\u65b0\u4ea7\u54c1\u6216\u4ea4\u53c9\u9500\u552e\uff0c\u800c\u4e0d\u662f\u4ee5\u660e\u661f\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u8fd8\u53d1\u73b0\uff0c\u6295\u8d44\u6f0f\u6597\u9876\u7aef\u7b56\u7565\u6765\u63d0\u9ad8\u4e9a\u9a6c\u900a\u4e0a\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u5df2\u83b7\u5f97\u4e30\u539a\u56de\u62a5\u3002\u901a\u8fc7\u4f7f\u7528 DSP\uff0c\u6211\u4eec\u4e0e\u5e02\u573a\u5185\u5ba2\u6237\u4e92\u52a8\uff0c\u5e76\u4f7f\u7528\u6211\u4eec\u7684\u54c1\u724c\u5546\u5e97\u5411\u4ed6\u4eec\u4ecb\u7ecd\u6211\u4eec\u7684\u4ea7\u54c1\u4f18\u52bf\u3002\u901a\u8fc7\u8fd9\u4e9b\u7b56\u7565\uff0c\u54c1\u724c\u5e94\u8be5\u8003\u8651\u5c06\u54c1\u724c\u6d41\u91cf\u589e\u957f\u4f5c\u4e3a\u5176 KPI \u800c\u4e0d\u662f RoAS\u3002\u6211\u4eec\u8fd8\u5f3a\u70c8\u5efa\u8bae\u4f7f\u7528 AMC \u6765\u67e5\u770b\u5b8c\u6574\u7684\u5a92\u4f53\u5f52\u56e0\u3002\u201d<\/span><\/p>\n<p><cite><em><span>\u2013\u00a0<\/span><\/em><span><em>Brands Excel \u521b\u59cb\u4eba\u00a0<\/em><\/span><a href=\"https:\/\/www.linkedin.com\/in\/matthew-snyder-amazon\/\" target=\"_blank\" rel=\"noopener\"><em><span>Matt Snyder<\/span><\/em><\/a><\/cite><\/p><\/blockquote>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h3 id=\"h-when-not-actively-marketing-on-amazon\" class=\"wp-block-heading\"><span>\u5f53\u6ca1\u6709\u5728\u4e9a\u9a6c\u900a\u4e0a\u79ef\u6781\u8425\u9500\u65f6<\/span><\/h3>\n<p><span>\u5373\u4f7f\u5bf9\u4e8e\u90a3\u4e9b\u4e0d\u60f3\u5c06\u4e9a\u9a6c\u900a\u4f5c\u4e3a\u4e3b\u8981\u5206\u9500\u6e20\u9053\u7684\u54c1\u724c\u6765\u8bf4\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\u5236\u5b9a\u54c1\u724c\u9632\u5fa1\u7b56\u7565\u4e5f\u662f\u5fc5\u987b\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u5373\u4f7f\u8bb8\u591a\u987e\u5ba2\u9996\u5148\u5728\u5176\u4ed6\u5730\u65b9\u770b\u5230\u60a8\u7684\u5e7f\u544a\u6216\u5185\u5bb9\uff0c\u4ed6\u4eec\u4e5f\u4f1a\u5728\u4e9a\u9a6c\u900a\u4e0a\u5bfb\u627e\u8bc4\u8bba\u548c\u5176\u4ed6\u4ea7\u54c1\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span>\u4fdd\u6301\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u5b58\u5728\u53ef\u4ee5\u786e\u4fdd\u53ea\u559c\u6b22\u5728\u4e9a\u9a6c\u900a\u4e0a\u8d2d\u7269\u7684\u5ba2\u6237\u4e0d\u4f1a\u6700\u7ec8\u8d2d\u4e70\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u4e9a\u9a6c\u900a\u53ef\u4ee5\u5b9a\u4f4d Google \u4e0a\u7684\u54c1\u724c\u8bcd\u6761\uff0c\u5e76\u5c06\u6d41\u91cf\u53d1\u9001\u5230\u7cbe\u9009\u7684\u7ade\u4e89\u4ea7\u54c1\u5217\u8868\u3002\u00a0<\/span><\/p>\n<p><span>\u5c06\u60a8\u7684\u4ea7\u54c1\u653e\u5728\u4e9a\u9a6c\u900a\u4e0a\u5e76\u8bbe\u7f6e\u4f4e\u6210\u672c\u7684\u54c1\u724c\u5e7f\u544a\u7cfb\u5217\u53ef\u4ee5\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u641c\u7d22\u8bcd\u3002\u8fd9\u53ef\u786e\u4fdd\u60a8\u5728\u5176\u4ed6\u5730\u65b9\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u540c\u65f6\uff0c\u4e0d\u4f1a\u5c06\u6d41\u91cf\u8f93\u7ed9\u7ade\u4e89\u5bf9\u624b\u3002<\/span><\/p>\n<h2 id=\"h-keeping-branded-search-term-campaigns-separate-nbsp\" class=\"wp-block-heading\"><span>\u5c06\u54c1\u724c\u641c\u7d22\u8bcd\u5e7f\u544a\u7cfb\u5217\u5206\u5f00\u00a0<\/span><\/h2>\n<p><span>\u5728\u4e9a\u9a6c\u900a\u4e0a\u5c06\u54c1\u724c\u641c\u7d22\u548c\u975e\u54c1\u724c\u641c\u7d22\u6d3b\u52a8\u5206\u5f00\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u770b\u770b\u6bcf\u4e2a\u4eba\u7684\u8868\u73b0\u5982\u4f55\u3002<\/span><\/li>\n<li><span>\u505a\u51fa\u66f4\u597d\u7684\u9884\u7b97\u51b3\u7b56\u3002<\/span><\/li>\n<li><span>\u4e86\u89e3\u6709\u591a\u5c11\u65b0\u5ba2\u6237\u5728\u4e0d\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u7684\u60c5\u51b5\u4e0b\u8d2d\u4e70\u4e86\u60a8\u7684\u4ea7\u54c1\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5982\u679c\u5c06\u54c1\u724c\u548c\u975e\u54c1\u724c\u641c\u7d22\u8bcd\u5206\u7ec4\uff0c\u6548\u679c\u8f83\u5dee\u7684\u5e7f\u544a\u53ef\u80fd\u4f1a\u9690\u85cf\u5728\u56de\u62a5\u7387\u66f4\u9ad8\u7684\u54c1\u724c\u5e7f\u544a\u7cfb\u5217\u7684\u80cc\u540e\u3002\u00a0<\/span><\/p>\n<p><span>\u5047\u8bbe\u8010\u514b\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\u540c\u65f6\u6295\u653e\u201c\u8010\u514b\u201d\u548c\u201c\u8dd1\u978b\u201d\u7684\u5e7f\u544a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201cNike\u201d\u4e00\u8bcd\u53ef\u80fd\u4f1a\u8f6c\u5316\u5f97\u5f88\u597d\uff0c\u5e76\u5e26\u6765\u4e30\u539a\u7684\u6295\u8d44\u56de\u62a5\u548c\u5e7f\u544a\u9500\u552e\u6210\u672c\uff08ACOS\uff09\u3002<\/span><\/li>\n<li><span>\u7136\u800c\uff0c\u5b83\u53ef\u80fd\u4f1a\u63a9\u76d6\u90a3\u4e9b\u8303\u56f4\u592a\u5e7f\u3001\u8868\u73b0\u4e0d\u4f73\u7684\u672f\u8bed\uff08\u4f8b\u5982\u201c\u8dd1\u978b\u201d\uff09\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u901a\u8fc7\u8fd9\u79cd\u5206\u79bb\uff0c\u60a8\u53ef\u4ee5\u505a\u51fa\u66f4\u597d\u7684\u9884\u6d4b\u51b3\u7b56\uff0c\u5e76\u5728\u6269\u5927\u89c4\u6a21\u65f6\u5206\u914d\u5e7f\u544a\u652f\u51fa\u3002<\/span><\/p>\n<h2 id=\"h-launching-products-on-amazon-with-existing-branded-search-volume\" 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href=\"https:\/\/searchengineland.com\/amazon-marketing-strategies-385714\"><span>6 \u79cd\u9700\u8981\u5b9e\u65bd\u7684\u4e9a\u9a6c\u900a\u8425\u9500\u7b56\u7565<\/span><\/a><\/em><\/strong><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e9a\u9a6c\u900a\u548c\u8c37\u6b4c\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u5e7f\u544a\u65b9\u9762\u6709\u8bb8\u591a\u76f8\u4f3c\u4e4b\u5904\u3002\u7136\u800c\uff0c\u5b83\u4eec\u5728\u67d0\u4e9b\u9886\u57df\u8868\u73b0\u622a\u7136\u4e0d\u540c\u3002\u4e9a\u9a6c\u900a\u8131\u9896\u800c\u51fa\u7684\u4e00\u4e2a\u5173\u952e 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