{"id":1349,"date":"2025-02-10T04:59:27","date_gmt":"2025-02-09T20:59:27","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1349"},"modified":"2025-02-10T05:00:49","modified_gmt":"2025-02-09T21:00:49","slug":"%e5%a6%82%e4%bd%95%e5%85%8b%e6%9c%8d-ppc-%e4%b8%ad%e7%9a%84%e5%81%8f%e8%a7%81%e4%bb%a5%e8%8e%b7%e5%be%97%e6%9b%b4%e5%a5%bd%e7%9a%84%e5%b9%bf%e5%91%8a%e6%95%88%e6%9e%9c","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1349","title":{"rendered":"\u5982\u4f55\u514b\u670d PPC \u4e2d\u7684\u504f\u89c1\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u5e7f\u544a\u6548\u679c"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6309\u70b9\u51fb\u4ed8\u8d39\uff08<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\uff09\u8425\u9500\u5982\u6b64\u5177\u6709\u6311\u6218\u6027\u7684\u539f\u56e0\u4e4b\u4e00\u662f\u4efb\u4f55\u95ee\u9898\u90fd\u6ca1\u6709\u4e00\u4e2a\u6b63\u786e\u7684\u7b54\u6848\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/why-single-keyword-ad-groups-still-matter-in-2024-444260\"><span>\u5728\u8003\u8651\u5e10\u6237\u7ed3\u6784\u65f6\uff0c\u5355\u5173\u952e\u5b57\u5e7f\u544a\u7ec4<\/span><\/a><span>(SKAG)\u3001\u5355\u4e3b\u9898\u5e7f\u544a\u7ec4 (STAG)\u3001<\/span><a href=\"https:\/\/searchengineland.com\/dsa-wins-performance-max-428883\"><span>\u52a8\u6001\u641c\u7d22\u5e7f\u544a<\/span><\/a><span>(DSA) \u548c<\/span><a href=\"https:\/\/searchengineland.com\/the-performance-max-playbook-best-practices-and-emerging-tactics-for-2024-439585\"><span>Performance Max<\/span><\/a><span>\u90fd\u662f\u503c\u5f97\u8003\u8651\u7684\u3002\u8fd9\u4e5f\u9002\u7528\u4e8e\u7ade\u4ef7\u548c\u521b\u610f\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445079\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Boris-Beceric-How-to-optimize-Google-Ads-post-on-LinkedIn.png.webp\" alt=\"Boris Beceric - \u5982\u4f55\u4f18\u5316 LinkedIn \u4e0a\u7684 Google Ads \u5e16\u5b50\" width=\"610\" height=\"639\" \/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/www.linkedin.com\/posts\/activity-7224734876543975424-jSKp?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\"><span>Boris Beceric \u53d1\u8868\u7684\u5173\u4e8e\u201c\u9519\u8bef\u201d\u7684 Google \u5e7f\u544a\u6295\u653e\u65b9\u5f0f\u7684\u5e16\u5b50<\/span><\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u4f46\u662f\uff0c\u5982\u679c\u60a8\u8fc7\u5ea6\u4f9d\u8d56\u5728 PPC \u804c\u4e1a\u751f\u6daf\u65e9\u671f\u770b\u4f3c\u6210\u529f\u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-account-set-up-390184\"><span>Google Ads<\/span><\/a><span>\u7b56\u7565\uff0c\u60a8\u53ef\u80fd\u4f1a\u4ea7\u751f\u504f\u89c1\uff0c\u4ece\u800c\u9650\u5236\u60a8\u6839\u636e\u6bcf\u4e2a\u5ba2\u6237\u7684\u72ec\u7279\u9700\u6c42\u5236\u5b9a\u65b9\u6cd5\u7684\u80fd\u529b\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u5c06\u5206\u89e3\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6218\u7565\u5bb6\u53ef\u80fd\u5b58\u5728\u7684\u4e3b\u8981\u504f\u89c1\u3002<\/span><\/li>\n<li><span>\u5f53\u8fd9\u4e9b\u504f\u89c1\u88ab\u8bc1\u660e\u662f\u5408\u7406\u7684\u65f6\u5019\u4ee5\u53ca\u4f55\u65f6\u9700\u8981\u91cd\u65b0\u5ba1\u89c6\u5b83\u4eec\u3002<\/span><\/li>\n<li><span>\u5982\u4f55\u5728\u4e0d\u635f\u5bb3\u5ba2\u6237\u76c8\u5229\u80fd\u529b\u7684\u60c5\u51b5\u4e0b\u5b89\u5168\u5730\u6d4b\u8bd5\u60a8\u7684\u5047\u8bbe\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-bias-1-smart-vs-manual-bidding\" class=\"wp-block-heading\"><span>\u504f\u89c1 1\uff1a\u667a\u80fd\u51fa\u4ef7\u4e0e\u624b\u52a8\u51fa\u4ef7<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-bid-strategy-campaign-success-437448\"><span>\u5bf9\u4e8e\u7ade\u6807<\/span><\/a><span>\uff0c\u4e3b\u8981\u6709\u4e24\u79cd\u89c2\u70b9\uff0c\u5404\u6709\u4f18\u7f3a\u70b9\u3002\u00a0<\/span><\/p>\n<p><span>\u4e00\u4e9b\u4eba\u8ba4\u4e3a\u624b\u52a8\u7ade\u4ef7\u5df2\u7ecf\u8fc7\u65f6\uff0c\u6240\u6709\u7ade\u4ef7\u90fd\u5e94\u8be5\u662f\u81ea\u52a8\u6216\u667a\u80fd\u7ade\u4ef7\uff08\u57fa\u4e8e\u8f6c\u5316\uff09\u3002\u53e6\u4e00\u4e9b\u4eba\u8ba4\u4e3a\uff0c\u7531\u4e8e\u6570\u636e\u9650\u5236\u548c\u51fa\u4ef7\u4e0e\u9884\u7b97\u6bd4\u7387\u4e0d\u6210\u6bd4\u4f8b\u7684\u53ef\u80fd\u6027\uff0c\u667a\u80fd\u7ade\u4ef7\u548c\u81ea\u52a8\u7ade\u4ef7\u6548\u679c\u4e0d\u4f73\u3002\u8fd9\u4e9b\u504f\u89c1\u901a\u5e38\u6765\u81ea\u4e8e\u521a\u5f00\u59cb\u4ece\u4e8b\u6570\u5b57\u8425\u9500\u7684\u4eba\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c2000 \u5e74\u4ee3\u521d\u81f3 2010 \u5e74\u4ee3\u5f00\u59cb\u4ece\u4e8b\u6570\u5b57\u8425\u9500\u7684\u4eba\u901a\u5e38\u66f4\u559c\u6b22\u624b\u52a8\u7ade\u4ef7\uff0c\u56e0\u4e3a\u8fd9\u662f\u5f53\u65f6\u7684\u4e3b\u8981\u65b9\u6cd5\u3002\u8fd9\u9700\u8981\u6df1\u5165\u4e86\u89e3\u62cd\u5356\u6d41\u7a0b\uff0c\u5e76\u5168\u6743\u8d1f\u8d23\u786e\u5b9a\u54ea\u4e9b\u4fe1\u53f7\u5bf9\u54c1\u724c\u5f88\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u76f8\u53cd\uff0c\u90a3\u4e9b\u5728 2020 \u5e74\u5de6\u53f3\u8fdb\u5165\u8be5\u9886\u57df\u7684\u4eba\u53ef\u80fd\u66f4\u503e\u5411\u4e8e\u81ea\u52a8\u548c\u667a\u80fd\u7ade\u4ef7\u3002\u5e7f\u544a\u5e73\u53f0\u5927\u529b\u63a8\u5e7f\u8fd9\u4e9b\u529f\u80fd\uff0c\u800c\u4e14\u4e0d\u9700\u8981\u592a\u591a\u7684\u4eba\u5de5\u5e72\u9884\u3002<\/span><\/p>\n<p><span>\u624b\u52a8\u51fa\u4ef7\u901a\u5e38\u53d7\u5230\u90a3\u4e9b\u4e0d\u4fe1\u4efb\u5e7f\u544a\u5e73\u53f0\u4e14\u559c\u6b22\u63a7\u5236\u7684\u4eba\u7684\u9752\u7750\uff0c\u800c\u667a\u80fd\u51fa\u4ef7\u5219\u5438\u5f15\u90a3\u4e9b\u4e0d\u559c\u6b22\u5fae\u89c2\u7ba1\u7406\u8d26\u6237\u5e76\u559c\u6b22\u6548\u7387\u7684\u4eba\u3002\u8fd9\u4e24\u79cd\u65b9\u6cd5\u90fd\u6709\u6548\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u4e0a\u4e0b\u6587\uff1a<\/span><\/p>\n<p><strong><span>\u4f4e\u4ea4\u6613\u91cf\u8d26\u6237<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7531\u4e8e\u6570\u636e\u4e0d\u8db3\u4ee5\u652f\u6301\u667a\u80fd\u51fa\u4ef7\uff0c\u53ef\u80fd\u9700\u8981\u8fdb\u884c\u624b\u52a8\u51fa\u4ef7\u3002\u4e0d\u8fc7\uff0c\u51fa\u4ef7\u7b56\u7565\uff08\u5982\u8bbe\u7f6e\u51fa\u4ef7\u4e0a\u9650\u7684\u6700\u5927\u70b9\u51fb\u6b21\u6570\uff09\u53ef\u4ee5\u5e2e\u52a9\u91ca\u653e\u6d41\u91cf\u3002\u00a0<\/span><\/li>\n<li><span>\u6839\u636e Optmyzr \u6570\u636e\uff08\u5ba1\u67e5\u4e86 25,000 \u4e2a\u5e10\u6237\uff09\uff0c\u6709\u65e0\u51fa\u4ef7\u4e0a\u9650\u7684\u6700\u5927\u70b9\u51fb\u6b21\u6570\u5728\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u3001\u8f6c\u5316\u7387\u548c\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u65b9\u9762\u90fd\u4f18\u4e8e\u624b\u52a8\u70b9\u51fb\uff0c\u4f46\u624b\u52a8\u70b9\u51fb\u5728\u6295\u8d44\u56de\u62a5\u7387\u65b9\u9762\u8868\u73b0\u66f4\u597d\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>\u9ad8\u6d41\u91cf\u8d26\u6237<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5b8c\u5168\u4f9d\u8d56\u624b\u52a8\u51fa\u4ef7\u53ef\u80fd\u5e76\u4e0d\u660e\u667a\uff0c\u56e0\u4e3a\u5b83\u5ffd\u7565\u4e86\u667a\u80fd\u51fa\u4ef7\u4fe1\u53f7\u7684\u597d\u5904\u3002\u5982\u679c\u60a8\u80fd\u5728 30 \u5929\u5185\u6301\u7eed\u83b7\u5f97\u81f3\u5c11 60 \u6b21\u8f6c\u5316\uff0c\u90a3\u4e48\u667a\u80fd\u51fa\u4ef7\u786e\u5b9e\u6bd4\u624b\u52a8\u51fa\u4ef7\u6548\u679c\u66f4\u597d\u3002\u00a0<\/span><\/li>\n<li><span>Optmyzr \u6570\u636e\u53d1\u73b0\uff0c\u5728 25,000 \u4e2a\u5e10\u6237\u4e2d\uff0c\u6700\u5927\u8f6c\u5316\u4ef7\u503c\u6bd4\u624b\u52a8\u51fa\u4ef7\u9ad8\u51fa 400%\u3002\u624b\u52a8\u51fa\u4ef7\u8f7b\u677e\u51fb\u8d25\u4e86\u6700\u5927\u8f6c\u5316\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8bb8\u591a\u4eba\u53ef\u80fd\u5bf9\u667a\u80fd\u51fa\u4ef7\u6709\u504f\u89c1\u7684\u539f\u56e0\uff08\u6700\u5927\u8f6c\u5316\u7684\u91c7\u7528\u7387\u6bd4\u6700\u5927\u8f6c\u5316\u4ef7\u503c\u9ad8\u51fa 30%\uff09\u3002<\/span><em>\u00a0<\/em><\/li>\n<\/ul>\n<h3 id=\"h-testing-manual-vs-smart-bidding\" class=\"wp-block-heading\"><span>\u6d4b\u8bd5\u624b\u52a8\u51fa\u4ef7\u4e0e\u667a\u80fd\u51fa\u4ef7<\/span><\/h3>\n<p><span>\u4e3a\u4e86\u6d4b\u8bd5\u8fd9\u4e9b\u7ade\u4ef7\u7b56\u7565\uff0c\u60a8\u9700\u8981\u80fd\u591f\u63a7\u5236\u53d8\u91cf\u5e76\u5f00\u5c55\u5177\u6709\u98ce\u9669\u627f\u53d7\u80fd\u529b\u7684\u6d3b\u52a8\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u672c\u5730\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u5f88\u7b80\u5355\u3002\u53ea\u9700\u5b9a\u4f4d\u4e0d\u540c\u7684\u5730\u70b9\u5e76\u6bd4\u8f83\u4e1a\u7ee9\u5373\u53ef\u3002\u5bf9\u4e8e\u5355\u4e00\u670d\u52a1\u6216\u4ee5\u4ea7\u54c1\u4e3a\u4e2d\u5fc3\u7684\u5e10\u6237\uff0c\u8bf7\u9009\u62e9\u53ef\u4ee5\u63a5\u53d7\u4e00\u5b9a\u6ce2\u52a8\u7684\u5e02\u573a\u90e8\u5206\u3002<\/span><\/p>\n<p><span>\u8bf7\u8bb0\u4f4f\uff0c\u81ea\u52a8\u51fa\u4ef7\u6216\u667a\u80fd\u51fa\u4ef7\u9700\u8981\u81f3\u5c11\u4e94\u5929\u7684\u5b66\u4e60\u671f\uff0c\u53ef\u80fd\u5ef6\u957f\u81f3 14 \u5929\u3002\u5728\u6b64\u671f\u95f4\uff0c\u8bf7\u907f\u514d\u8fdb\u884c\u91cd\u5927\u66f4\u6539\u4ee5\u9632\u6b62\u51fa\u73b0\u6ce2\u52a8\u3002\u4e0d\u8fc7\uff0c\u60a8\u53ef\u4ee5\u8c03\u6574\u51fa\u4ef7\u5e95\u4ef7\u548c\u4e0a\u9650\uff0c\u800c\u65e0\u9700\u89e6\u53d1\u65b0\u7684\u5b66\u4e60\u671f\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u6b63\u5728\u6d4b\u8bd5\u624b\u52a8\u51fa\u4ef7\uff0c\u8bf7\u51c6\u5907\u597d\u8fdb\u884c\u7cbe\u786e\u7684\u51fa\u4ef7\u8c03\u6574\uff0c\u8003\u8651\u53d7\u4f17\u3001\u8bbe\u5907\u3001\u4f4d\u7f6e\u548c\u4e00\u5929\u4e2d\u7684\u65f6\u95f4\u3002\u51b3\u5b9a\u662f\u91c7\u7528\u6fc0\u8fdb\u8fd8\u662f\u4fdd\u5b88\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (CPC) \u51fa\u4ef7\u5e76\u8fdb\u884c\u76f8\u5e94\u8c03\u6574\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u51b3\u5b9a\u4fdd\u5b88\u51fa\u4ef7\uff0c\u60a8\u7684\u51fa\u4ef7\u53ef\u80fd\u662f 3 \u7f8e\u5143\uff0c\u51fa\u4ef7\u8c03\u6574\u5e45\u5ea6\u7ea6\u4e3a 50%\u3002\u5982\u679c\u51fa\u4ef7\u6fc0\u8fdb\uff0c\u4e3a 5 \u7f8e\u5143\uff0c\u5219\u53ef\u80fd\u9700\u8981\u8c03\u6574 10%-15% \u7684\u51fa\u4ef7\u3002\u8bf7\u8bb0\u4f4f\uff0c\u51fa\u4ef7\u8c03\u6574\u662f\u7d2f\u79ef\u6027\u7684\uff0c\u53ef\u4ee5\u662f\u6b63\u6570\uff08\u76f4\u63a5\u5c06\u9884\u7b97\u7528\u4e8e\u67d0\u9879\u652f\u51fa\uff09\u4e5f\u53ef\u4ee5\u662f\u8d1f\u6570\uff08\u76f4\u63a5\u5c06\u9884\u7b97\u7528\u4e8e\u67d0\u9879\u652f\u51fa\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u624b\u52a8\u7ade\u4ef7\u4e0e\u667a\u80fd\u7ade\u4ef7\u4e4b\u4e89\u6ca1\u6709\u660e\u786e\u7684\u7b54\u6848\u3002\u5173\u952e\u662f\u652f\u6301\u60a8\u9009\u62e9\u7684\u7b56\u7565\uff0c\u5e76\u4e0e\u60a8\u7684\u5ba2\u6237\u6e05\u695a\u5730\u6c9f\u901a\u60a8\u7684\u51b3\u5b9a\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-bias-2-performance-max-as-a-branded-cannibal\" class=\"wp-block-heading\"><span>\u504f\u89c1 2\uff1aPerformance Max \u662f\u54c1\u724c\u7684\u201c\u540c\u7c7b\u76f8\u98df\u8005\u201d<\/span><\/h2>\n<p><span>\u7531\u4e8e\u6ce8\u91cd\u89c6\u89c9\u5185\u5bb9\uff0c\u4e14\u6700\u521d\u7f3a\u4e4f\u5bf9\u67d0\u4e9b\u5143\u7d20\u7684\u63a7\u5236\uff0cPerformance Max \u5e7f\u544a\u7cfb\u5217\u5f15\u8d77\u4e86\u8912\u8d2c\u4e0d\u4e00\u7684\u53cd\u54cd\u3002\u00a0<\/span><\/p>\n<p><span>\u6700\u521d\uff0c\u8fd9\u4e9b\u5e7f\u544a\u7cfb\u5217\u901a\u5e38\u4f1a\u5e26\u6765\u54c1\u724c\u67e5\u8be2\uff0c\u4ece\u800c\u5f15\u53d1\u6709\u5173\u5176\u771f\u6b63\u4ef7\u503c\u7684\u4e89\u8bba\u3002\u7136\u800c\uff0c\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u5df2\u7ecf\u53d1\u5c55\u8d77\u6765\uff0c\u63d0\u4f9b\u4e86\u4ee5\u4e0b\u5de5\u5177\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8d44\u4ea7\u548c\u8d44\u4ea7\u7ec4\u7ea7\u522b\u6570\u636e<\/span><\/li>\n<li><span>YouTube \u4e0a\u53ef\u80fd\u5b58\u5728\u5e10\u6237\u7ea7\u6392\u9664\u7684\u5c55\u793a\u4f4d\u7f6e<\/span><\/li>\n<li><span>\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u6392\u9664\u5c55\u793a\u4f4d\u7f6e\u3001\u4e3b\u9898\u548c\u5426\u5b9a\u5173\u952e\u5b57<\/span><\/li>\n<li><span>\u7528\u4e8e\u54c1\u724c\u5b89\u5168\u6307\u5357\u7684\u751f\u6210\u5f0f AI \u5de5\u5177<\/span><\/li>\n<li><span>\u901a\u8fc7 Search Ads 360 \u8bbe\u7f6e\u51fa\u4ef7\u4e0a\u9650\u548c\u4e0b\u9650\u7684\u7ec4\u5408\u51fa\u4ef7<\/span><\/li>\n<\/ul>\n<p><span>\u90a3\u4e9b\u5728 Performance Max \u65b9\u9762\u9047\u5230\u56f0\u96be\u7684\u4eba\u5f80\u5f80\u5728\u641c\u7d22\u4f18\u5148\u8425\u9500\u65b9\u9762\u8868\u73b0\u51fa\u8272\uff0c\u800c Performance Max \u65e8\u5728\u6839\u636e\u5ba2\u6237\u5b58\u5728\u548c\u9884\u7b97\u53ef\u7528\u6027\u6765\u5206\u914d\u9884\u7b97\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u89c6\u89c9\u5185\u5bb9\u5360\u636e\u4e86\u4f60\u7684\u9884\u7b97\u5206\u914d\u7684\u5927\u90e8\u5206\uff0c\u8fd9\u53ef\u80fd\u8868\u660e\u4f60\u7684\u53d7\u4f17\u6709\u89c6\u89c9\u504f\u597d\uff0c\u6216\u8005\u9884\u7b97\u9650\u5236\u5f71\u54cd\u4e86\u641c\u7d22\u51fa\u4ef7\u3002<\/span><\/p>\n<h3 id=\"h-key-considerations-for-performance-max\" class=\"wp-block-heading\"><span>\u6548\u679c\u6700\u5927\u5316\u7b56\u7565\u7684\u4e3b\u8981\u8003\u8651\u56e0\u7d20<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u8f6c\u5316\u91cf\uff1a<\/span><\/strong><span>\u60a8\u80fd\u5728 30 \u5929\u5185\u5b9e\u73b0\u81f3\u5c11 60 \u6b21\u8f6c\u5316\u5417\uff1f\u5982\u679c\u4e0d\u80fd\uff0c\u8bf7\u907f\u514d\u4f7f\u7528 Performance Max \u6216\u5141\u8bb8\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u54c1\u724c\u6d41\u91cf\u5e76\u5173\u95ed\u72ec\u7acb\u7684\u54c1\u724c\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/li>\n<li><strong><span>\u5e10\u6237\u7ed3\u6784\uff1a<\/span><\/strong><span>\u786e\u5b9a\u5177\u6709\u4e0d\u540c\u4f4d\u7f6e\u76ee\u6807\u548c\u9884\u7b97\u7684\u591a\u4e2a\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u6216\u5177\u6709\u591a\u4e2a\u8d44\u4ea7\u7ec4\u7684\u5355\u4e2a\u5e7f\u544a\u7cfb\u5217\u662f\u5426\u66f4\u9002\u5408\u60a8\u7684\u9700\u6c42\u3002<\/span><\/li>\n<li><strong><span>\u76ee\u6807\u4e00\u81f4<\/span><\/strong><span>\uff1a\u786e\u4fdd\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4e13\u6ce8\u4e8e\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u548c\u9500\u552e\uff0c\u800c\u4e0d\u662f\u6f0f\u6597\u9876\u7aef\u7684\u77e5\u540d\u5ea6\u6216\u518d\u8425\u9500\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6d4b\u8bd5\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u786e\u4fdd\u5e7f\u544a\u7cfb\u5217\u6709\u8db3\u591f\u7684\u9884\u7b97\uff08\u81f3\u5c11\u4e3a\u9884\u7b97\u7684 10%\uff09\u975e\u5e38\u91cd\u8981\u3002\u5982\u679c\u60a8\u4ece\u73b0\u6709\u5e7f\u544a\u7cfb\u5217\u501f\u7528\u9884\u7b97\uff0c\u8bf7\u786e\u4fdd\u60a8\u4ecd\u7136\u9075\u5b88\u51fa\u4ef7\u4e0e\u9884\u7b97\u7684\u6bd4\u7387\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-bias-3-keyword-structure-and-the-future-of-keywords\" class=\"wp-block-heading\"><span>\u504f\u89c1 3\uff1a\u5173\u952e\u8bcd\u7ed3\u6784\u548c\u5173\u952e\u8bcd\u7684\u672a\u6765<\/span><\/h2>\n<p><span>\u5173\u952e\u8bcd\u5df2\u7ecf\u4ece\u50f5\u5316\u7684\u4ee5\u8bed\u6cd5\u4e3a\u5bfc\u5411\u7684\u5143\u7d20\u6f14\u53d8\u4e3a\u5f15\u5bfc\u7cfb\u7edf\u7684\u4fe1\u53f7\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u5982\u6b64\uff0c\u56f4\u7ed5\u5173\u952e\u8bcd\u7ed3\u6784\u7684\u504f\u89c1\u4ecd\u7136\u5b58\u5728\uff0c\u65e0\u8bba\u662f\u504f\u5411\u5355\u4e2a\u5173\u952e\u8bcd\u5e7f\u544a\u7ec4\u3001\u52a8\u6001\u641c\u7d22\u5e7f\u544a\u8fd8\u662f\u9762\u5411\u4e3b\u9898\u7684\u7ed3\u6784\u3002<\/span><\/p>\n<h3 id=\"h-single-keyword-ad-groups\" class=\"wp-block-heading\"><span>\u5355\u4e2a\u5173\u952e\u5b57\u5e7f\u544a\u7ec4<\/span><\/h3>\n<p><span>SKAG \u7684\u57fa\u672c\u524d\u63d0\u662f\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u90fd\u6709\u4e00\u4e2a\u5173\u952e\u5b57\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u4ece\u201c\u5b8c\u7f8e\u201d\u7684\u5173\u952e\u5b57-\u5e7f\u544a-\u7740\u9646\u9875\u5173\u7cfb\u4e2d\u83b7\u76ca\u3002\u8fd9\u53ef\u4ee5\u610f\u5473\u7740\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u6709\u5f88\u591a\u5e7f\u544a\u7ec4\uff0c\u4e5f\u53ef\u4ee5\u610f\u5473\u7740\u5f88\u591a\u5e7f\u544a\u7cfb\u5217\u53ea\u6709\u4e00\u4e2a\u5e7f\u544a\u7ec4\u548c\u4e00\u4e2a\u5173\u952e\u5b57\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u4f7f\u7528\u5f97\u5f53\uff0c\u5e76\u6709\u8db3\u591f\u7684\u9884\u7b97\u548c\u79ef\u6781\u7684\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u4f1a\u975e\u5e38\u6709\u6548\u3002\u4f46\u662f\uff0c\u5b83\u4eec\u5728\u6570\u91cf\u8f83\u5c11\u7684\u60c5\u51b5\u4e0b\u53ef\u80fd\u4f1a\u9047\u5230\u56f0\u96be\u3002\u6b64\u5916\uff0c\u5982\u679c\u60a8\u65e0\u6cd5\u5bf9\u5426\u5b9a\u8bcd\u8fdb\u884c\u7cbe\u786e\u7684\u7b5b\u9009\uff0c\u5219\u5f88\u5bb9\u6613\u610f\u5916\u4ea7\u751f\u91cd\u590d\u3002<\/span><\/p>\n<p><span>\u5f53\u60a8\u786e\u5207\u4e86\u89e3\u7528\u6237\u5c06\u5982\u4f55\u641c\u7d22\u5e76\u5e0c\u671b\u4e3a\u8fd9\u4e9b\u60f3\u6cd5\u5206\u914d\u975e\u5e38\u5177\u4f53\u7684\u9884\u7b97\u65f6\uff0cSKAG \u7684\u6548\u679c\u6700\u4f73\u3002\u4f46\u662f\uff0c\u8bf7\u6ce8\u610f\u4e0d\u8981\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\u5305\u542b\u592a\u591a\u5e7f\u544a\u7ec4\u6216\u592a\u591a\u5e7f\u544a\u7cfb\u5217\u3002\u00a0<\/span><\/p>\n<p><span>\u524d\u8005\u4f1a\u9020\u6210\u90e8\u5206\u5e7f\u544a\u7ec4\u9519\u5931\u83b7\u5f97\u521d\u6b21\u5c55\u793a\/\u8f6c\u5316\u7684\u673a\u4f1a\uff0c\u540e\u8005\u5219\u4f1a\u9020\u6210\u6570\u636e\u9608\u503c\u95ee\u9898\u3002\u00a0\u00a0<\/span><\/p>\n<h3 id=\"h-keyword-match-types\" class=\"wp-block-heading\"><span>\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b<\/span><\/h3>\n<p><span>\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u5b57\u65e9\u5df2\u4ece\u8bed\u6cd5\u5339\u914d\u8f6c\u53d8\u4e3a\u610f\u56fe\u5339\u914d\u3002\u7136\u800c\uff0c\u77ed\u8bed\u5339\u914d\u548c\u7cbe\u786e\u5339\u914d\u4e5f\u5b58\u5728\u76f8\u8fd1\u7684\u53d8\u4f53\uff0c\u5bfc\u81f4\u4eba\u4eec\u5bf9\u5982\u4f55\u6700\u597d\u5730\u5229\u7528\u5173\u952e\u5b57\u5b58\u5728\u5206\u6b67\u3002\u00a0<\/span><\/p>\n<p><span>\u53ea\u8981\u60a8\u5c06\u6240\u6709\u5176\u4ed6\u5173\u952e\u5b57\u6dfb\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u5b57\uff0c\u5728\u5355\u4e2a\u5173\u952e\u5b57\u5e7f\u544a\u7ec4\u4e2d\u6d4b\u8bd5\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u5b57\u5c31\u4f1a\u5f88\u6709\u6548\u3002\u76f8\u53cd\uff0c\u5339\u914d\u7c7b\u578b\u7279\u5b9a\u7684\u5e7f\u544a\u7cfb\u5217\u53ef\u80fd\u4f1a\u5bfc\u81f4\u610f\u5916\u91cd\u590d\uff0c\u56e0\u4e3a\u76f8\u8fd1\u53d8\u4f53\u7684\u5de5\u4f5c\u65b9\u5f0f\uff08\u5373\uff0c\u5e7f\u6cdb\u5339\u914d\u548c\u77ed\u8bed\u5339\u914d\u53ef\u80fd\u5bfc\u81f4\u5b8c\u5168\u5339\u914d\u6216\u5b8c\u5168\u76f8\u8fd1\u53d8\u4f53\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136<\/span><a href=\"https:\/\/searchengineland.com\/exact-match-keyword-type-ppc-relavance-438453\"><span>\u5b8c\u5168\u5339\u914d<\/span><\/a><span>\u53ef\u80fd\u59cb\u7ec8\u6bd4\u5e7f\u6cdb\u5339\u914d\u201c\u8868\u73b0\u66f4\u597d\u201d\uff0c\u4f46\u8bf4\u5b83\u4eec\u7684\u4f5c\u7528\u76f8\u540c\u5e76\u4e0d\u516c\u5e73\u3002\u8003\u8651\u5206\u914d\u7ed9\u60a8\u5e10\u6237\u4e2d\u6bcf\u4e2a\u5b9e\u4f53\u7684\u89d2\u8272\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5bf9\u4e8e\u4ea4\u6613\u76ee\u6807\uff0c\u60a8\u53ef\u80fd\u503e\u5411\u4e8e\u975e\u5e7f\u6cdb\u5173\u952e\u5b57\uff08\u5173\u952e\u5b57\u77ed\u8bed\u4e2d\u81f3\u5c11\u5305\u542b 3 \u4e2a\u4ee5\u4e0a\u7684\u5355\u8bcd\uff09\u3001\u5b8c\u5168\u5339\u914d\u7684\u5355\u4e00\u4e3b\u9898\u5e7f\u544a\u7ec4\u6216\u5177\u6709\u5e7f\u6cdb\u5426\u5b9a\u8bcd\u7684\u52a8\u6001\u641c\u7d22\u5e7f\u544a\u3002\u00a0<\/span><\/li>\n<li><span>\u5bf9\u4e8e\u6570\u636e\u91c7\u96c6\u6216\u589e\u52a0\u8d26\u6237\uff0c\u66f4\u5e7f\u6cdb\u7684\u5173\u952e\u8bcd\u548c\u6982\u5ff5\u53ef\u80fd\u66f4\u6709\u6548\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-addressing-platform-intent-bias\" class=\"wp-block-heading\"><span>\u89e3\u51b3\u5e73\u53f0\u610f\u56fe\u504f\u89c1<\/span><\/h2>\n<p><span>\u5982\u679c\u4e0d\u89e3\u51b3\u8bb8\u591a\u4ece\u4e1a\u8005\u5bf9\u5e7f\u544a\u5e73\u53f0\u672c\u8eab\u7684\u5efa\u8bae\u548c\u66f4\u65b0\u7684\u504f\u89c1\uff0c\u6211\u4eec\u5c31\u65e0\u6cd5\u8ba8\u8bba PPC \u4e2d\u7684\u504f\u89c1\u3002\u00a0<\/span><\/p>\n<p><span>\u54c1\u724c\u4e0d\u613f\u610f\u653e\u5f03\u5229\u6da6\u6570\u636e\uff08\u5373\u4f7f\u8fd9\u4f1a\u6539\u5584\u7ed3\u679c\u548c\u62a5\u544a\uff09\u5e76\u4e14\u91c7\u53d6\u4efb\u4f55\u884c\u52a8\u90fd\u88ab\u89c6\u4e3a\u8d8a\u754c\uff08\u5373\u4f7f\u5b83\u50cf<\/span><a href=\"https:\/\/searchengineland.com\/google-pause-ad-groups-low-activity-438076\"><span>\u6682\u505c\u8fc7\u53bb 13 \u4e2a\u6708\u6ca1\u6709\u6570\u636e\u7684\u5173\u952e\u5b57<\/span><\/a><span>\u4e00\u6837\u65e0\u5bb3\uff09\uff0c\u5f88\u96be\u770b\u5230\u54c1\u724c\u548c\u5e7f\u544a\u5e73\u53f0\u91cd\u5efa\u4fe1\u4efb\u7684\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u79cd\u4e0d\u4fe1\u4efb\u7684\u4e00\u5927\u6839\u6e90\u662f\uff0c\u5982\u679c\u6709\u4eba\u5b66\u4e60\u4e86\u4e00\u4e2a\u7f51\u7edc\uff0c\u4ed6\u4eec\u53ef\u80fd\u5f88\u96be\u9002\u5e94\u53e6\u4e00\u4e2a\u7f51\u7edc\u7684\u89c4\u5219\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5927\u591a\u6570\u4ed8\u8d39\u641c\u7d22\u7f51\u7edc\u5728\u5e7f\u544a\u6d3b\u52a8\u5c42\u9762\u8fd0\u4f5c\uff0c\u800c\u5927\u591a\u6570\u4ed8\u8d39\u793e\u4ea4\u5728\u5e7f\u544a\u96c6\u5c42\u9762\u8fd0\u4f5c\u3002\u50cf Google \u8fd9\u6837\u7684\u5e7f\u544a\u7f51\u7edc\u9752\u7750\u65e7\u5b9e\u4f53\uff0c\u800c Meta \u5219\u9752\u7750\u65b0\u5b9e\u4f53\u3002\u00a0<\/span><\/p>\n<p><span>\u6240\u6709\u8fd9\u4e9b\u673a\u5236\u6700\u7ec8\u90fd\u4f1a\u4ea7\u751f\u504f\u89c1\uff0c\u5373\u54ea\u4e9b\u6e20\u9053\u6700\u9002\u5408\u67d0\u4e2a\u54c1\u724c\uff0c\u4ee5\u53ca\u8be5\u6e20\u9053\u662f\u5426\u771f\u7684\u662f\u4e00\u4e2a\u597d\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u8fd9\u79cd\u504f\u89c1\u4e0d\u50cf\u5176\u4ed6\u504f\u89c1\u90a3\u6837\u53ef\u4ee5\u514b\u670d\uff0c\u4f46\u6211\u4eec\u90fd\u5fc5\u987b\u8bb0\u4f4f\uff0c\u6240\u6709\u5e7f\u544a\u7f51\u7edc\u7684\u4ea7\u54c1\u56e2\u961f\u90fd\u662f\u7531\u4eba\u7c7b\u7ec4\u6210\u7684\uff0c\u4ed6\u4eec\u5728\u5177\u4f53\u7684\u5efa\u8bbe\u6027\u53cd\u9988\u7684\u5e2e\u52a9\u4e0b\u8301\u58ee\u6210\u957f\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u8981\u6d4b\u8bd5\u7f51\u7edc\uff0c\u8bf7\u786e\u4fdd\u60a8\u4e3a\u5b9e\u9645\u6d4b\u8bd5\u9884\u7559\u4e86\u8db3\u591f\u7684\u9884\u7b97\uff08\u65f6\u95f4\u548c\u91d1\u94b1\uff09\uff0c\u5e76\u4e14\u60a8\u80fd\u63d0\u524d\u5411\u5229\u76ca\u76f8\u5173\u8005\u8bf4\u660e\u60a8\u53ef\u4ee5\u671f\u5f85\u4ec0\u4e48\u6837\u7684\u62a5\u544a\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-conclusion\" class=\"wp-block-heading\"><span>\u7ed3\u8bba<\/span><\/h2>\n<p><span>\u504f\u89c1\u662f\u4eba\u6027\u4e2d\u56fa\u6709\u7684\u4e00\u90e8\u5206\uff0c\u867d\u7136\u6211\u4eec\u65e0\u6cd5\u6d88\u9664\u504f\u89c1\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u5ba2\u89c2\u6d4b\u8bd5\u6765\u8bc6\u522b\u548c\u6d88\u9664\u504f\u89c1\u3002\u5728\u63a5\u8fd1\u7b2c\u56db\u5b63\u5ea6\u65f6\uff0c\u9009\u62e9\u4e00\u9879\u6d4b\u8bd5\u6765\u6311\u6218\u60a8\u7684\u504f\u89c1\u5e76\u9a8c\u8bc1\u6216\u6539\u8fdb\u60a8\u7684\u7b56\u7565\u3002\u00a0<\/span><\/p>\n<p><span>\u5145\u5206\u5229\u7528\u667a\u80fd\u51fa\u4ef7\u548c\u624b\u52a8\u51fa\u4ef7\u7684\u7075\u6d3b\u6027\uff0c\u4e86\u89e3\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u6f5c\u529b\uff0c\u5e76\u6784\u5efa\u5173\u952e\u5b57\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u76f8\u5173\u6027\u548c\u6548\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u79cd\u65b9\u6cd5\u5c06\u5e2e\u52a9\u60a8\u4fdd\u6301 PPC \u6d3b\u52a8\u7684\u9002\u5e94\u6027\u548c\u6709\u6548\u6027\uff0c\u4f7f\u60a8\u7684\u5ba2\u6237\u53d7\u76ca\u5e76\u5e2e\u52a9\u4ed6\u4eec\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6309\u70b9\u51fb\u4ed8\u8d39\uff08PPC\uff09\u8425\u9500\u5982\u6b64\u5177\u6709\u6311\u6218\u6027\u7684\u539f\u56e0\u4e4b\u4e00\u662f\u4efb\u4f55\u95ee\u9898\u90fd\u6ca1\u6709\u4e00\u4e2a\u6b63\u786e\u7684\u7b54\u6848\u3002\u00a0 \u5728\u8003\u8651\u5e10\u6237\u7ed3\u6784\u65f6\uff0c\u5355\u5173\u952e\u5b57 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1349"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1349\/revisions"}],"predecessor-version":[{"id":2500,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1349\/revisions\/2500"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}