{"id":1371,"date":"2025-02-21T05:49:23","date_gmt":"2025-02-20T21:49:23","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1371"},"modified":"2025-02-21T05:52:53","modified_gmt":"2025-02-20T21:52:53","slug":"%e8%87%aa%e5%8a%a8%e5%8c%96%e6%97%b6%e4%bb%a3%e7%9a%84%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e7%94%9f%e6%88%90%e5%b9%bf%e5%91%8a%ef%bc%9a%e4%bb%bb%e4%bd%95%e5%93%81%e7%89%8c%e5%a6%82%e4%bd%95%e6%89%8d","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1371","title":{"rendered":"\u81ea\u52a8\u5316\u65f6\u4ee3\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e7f\u544a\uff1a\u4efb\u4f55\u54c1\u724c\u5982\u4f55\u624d\u80fd\u53d6\u5f97\u6210\u529f"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u81ea\u4ece\u6211\u5f00\u59cb\u4ece\u4e8b\u4ed8\u8d39\u5a92\u4f53\u5de5\u4f5c\u4ee5\u6765\uff0c\u6570\u5b57\u5e7f\u544a\u5df2\u7ecf\u53d1\u751f\u4e86\u5f88\u5927\u7684\u53d8\u5316\u3002PPC\u5e7f\u544a\u5e73\u53f0\u7684\u5de5\u4f5c\u65b9\u5f0f\u4e0e\u56db\u4e94\u5e74\u524d\u5b8c\u5168\u4e0d\u540c\uff0c\u81ea\u52a8\u5316\u548c\u4eba\u5de5\u667a\u80fd\u5360\u636e\u4e86\u4e3b\u5bfc\u5730\u4f4d\uff0c\u6ca1\u6709\u5b83\u4eec\u4f60\u5c31\u65e0\u6cd5\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>\u3002<\/span><\/a><\/p>\n<p><span>\u5982\u4eca\uff0c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5e7f\u544a\u5546\u53ef\u4ee5\u4f7f\u7528\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u8bcd\u548c\u7ebf\u4e0b\u8f6c\u5316\u7b49\u5de5\u5177\u2014\u2014\u5982\u679c\u4f7f\u7528\u5f97\u5f53\uff0c\u6548\u679c\u4f1a\u975e\u5e38\u597d\uff0c\u4f46\u5982\u679c\u4e0d\u52a0\u4ee5\u63a7\u5236\uff0c\u5219\u4f1a\u53d8\u5f97\u6df7\u4e71\u4e14\u6210\u672c\u9ad8\u6602\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445121 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Theres-no-escaping-AI-in-2024.png.webp\" alt=\"2024 \u5e74\uff0c\u4eba\u5de5\u667a\u80fd\u5c06\u65e0\u5904\u9041\u5f62\" width=\"960\" height=\"540\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Theres-no-escaping-AI-in-2024.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Theres-no-escaping-AI-in-2024-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Theres-no-escaping-AI-in-2024-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Theres-no-escaping-AI-in-2024-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Theres-no-escaping-AI-in-2024-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Theres-no-escaping-AI-in-2024.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u6211\u559c\u6b22\u5b66\u4e60\u65b0\u4e8b\u7269\u7684\u6311\u6218\u3002\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u4e86\u89e3\u81ea\u52a8\u5316\u548c\u4eba\u5de5\u667a\u80fd\u5728\u6f5c\u5728\u5ba2\u6237\u5e7f\u544a\u4e2d\u7684\u4f5c\u7528\uff0c\u672c\u6587\u5c06\u4e3a\u60a8\u63d0\u4f9b\u4ee5\u4e0b\u65b9\u9762\u7684\u5efa\u8bae\u548c\u7ecf\u9a8c\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7ba1\u7406\u60a8\u7684\u5e7f\u544a\u7b56\u7565\u3002<\/span><\/li>\n<li><span>\u4eba\u5de5\u667a\u80fd\u5728\u4e0d\u540c\u7684\u5e7f\u544a\u5e73\u53f0\u4e0a\u7684\u8868\u73b0\u662f\u600e\u6837\u7684\u3002<\/span><\/li>\n<li><span>\u4f18\u5316\u60a8\u7684\u767b\u9646\u9875\u9762\u4f53\u9a8c\u3002<\/span><\/li>\n<li><span>\u534f\u8c03\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528 CRM \u6570\u636e\u4e3a\u5e7f\u544a\u5e73\u53f0\u5bfb\u627e\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<li><span>\u7ba1\u7406\u65b0\u8d26\u6237\u6216\u5c0f\u8d26\u6237\u3002<\/span><\/li>\n<li><span>\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u53ef\u5e2e\u52a9\u60a8\u5feb\u901f\u5347\u7ea7\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-why-you-should-be-paying-attention-to-ai-in-lead-gen-advertising\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u4f60\u5e94\u8be5\u5173\u6ce8\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e7f\u544a\u4e2d\u7684\u4eba\u5de5\u667a\u80fd<\/span><\/h2>\n<p><span>\u4eba\u5de5\u667a\u80fd\u548c\u81ea\u52a8\u5316\u53ef\u4ee5\u8ba9\u4f60\u7684\u5de5\u4f5c\u66f4\u6709\u5f71\u54cd\u529b\uff0c\u63d0\u9ad8\u4f60\u7684\u5de5\u4f5c\u6210\u679c\uff0c\u5e76\u5e2e\u52a9\u4f60\u5728\u66f4\u77ed\u7684\u65f6\u95f4\u5185\u5b8c\u6210\u66f4\u591a\u5de5\u4f5c\u3002\u8fd0\u884c\u826f\u597d\u7684\u4eba\u5de5\u667a\u80fd\u8bbe\u7f6e\u7684\u4f18\u52bf\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u63d0\u9ad8\u751f\u4ea7\u529b\u3002<\/span><\/li>\n<li><span>\u964d\u4f4e\u51fa\u9519\u98ce\u9669\u3002<\/span><\/li>\n<li><span>\u59cb\u7ec8\u4fdd\u6301\u8d26\u6237\u5b89\u5168\u3002<\/span><\/li>\n<li><span>\u8de8\u56e2\u961f\u548c\u8d26\u6237\u7684\u53ef\u6269\u5c55\u6027\u3002<\/span><\/li>\n<li><span>\u8be5\u4e13\u6ce8\u4e8e\u4f60\u6700\u559c\u6b22\u7684\u4e8b\u60c5\u4e86\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f46\u4eba\u7c7b\u7684\u76d1\u7763\u4ecd\u7136\u5fc5\u4e0d\u53ef\u5c11\u3002\u7b97\u6cd5\u7684\u597d\u574f\u53d6\u51b3\u4e8e\u6211\u4eec\u7ed9\u5b83\u7684\u6570\u636e\u548c\u8f93\u5165\uff0c\u800c\u4eba\u5de5\u667a\u80fd\u9700\u8981\u76d1\u7763\u3002\u4f60\u4e0d\u80fd\u53ea\u662f\u8bbe\u7f6e\u5b83\u7136\u540e\u5fd8\u8bb0\u5b83\uff0c\u539f\u56e0\u5982\u4e0b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7b97\u6cd5\u53ef\u80fd\u4f1a\u53d1\u751f\u6545\u969c\u3002<\/span><\/li>\n<li><span>\u7f3a\u4e4f\u62a4\u680f\u4f1a\u5bfc\u81f4\u9519\u8bef\u7684\u51b3\u7b56\u3002<\/span><\/li>\n<li><span>\u9700\u8981\u9488\u5bf9\u6027\u3001\u57f9\u8bad\u624d\u80fd\u53d6\u5f97\u6210\u679c\u3002<\/span><\/li>\n<li><span>\u4eba\u5de5\u667a\u80fd\u7f3a\u4e4f\u4eba\u7c7b\u8f93\u5165\u6240\u5e26\u6765\u7684\u7ec6\u5fae\u5dee\u522b\u548c\u80cc\u666f\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445122 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Ad-accounts-are-not-always-your-biggest-lever.png.webp\" alt=\"\u5e7f\u544a\u8d26\u6237\u5e76\u4e0d\u603b\u662f\u4f60\u6700\u5927\u7684\u6760\u6746\" width=\"960\" height=\"540\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Ad-accounts-are-not-always-your-biggest-lever.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Ad-accounts-are-not-always-your-biggest-lever-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Ad-accounts-are-not-always-your-biggest-lever-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Ad-accounts-are-not-always-your-biggest-lever-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Ad-accounts-are-not-always-your-biggest-lever-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Ad-accounts-are-not-always-your-biggest-lever.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5f53\u4f60\u5b9e\u65bd\u6216\u63d0\u5347\u5bf9 AI \u7684\u9002\u5e94\u5ea6\u65f6\uff0c\u8bf7\u8bb0\u4f4f\u5e7f\u544a\u8d26\u6237\u5e76\u4e0d\u603b\u662f\u4f60\u6539\u8fdb\u7684\u6700\u5927\u6760\u6746\u3002\u00a0<\/span><\/p>\n<p><span>\u6709\u8da3\u7684\u662f\uff0c\u6709\u65f6\u4f60\u53ef\u4ee5\u901a\u8fc7\u5173\u6ce8\u5e7f\u544a\u5e10\u6237\u4e2d\u6ca1\u6709\u7684\u5185\u5bb9\u6765\u5bf9\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u4ea7\u751f\u66f4\u5927\u7684\u5f71\u54cd\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/ppc-landing-pages-post-click-experience-440297\"><span>\u767b\u9646\u9875\u9762\u4f18\u5316<\/span><\/a><span>\u3002<\/span><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/tips-better-ppc-ad-copy-438319\"><span>\u590d\u5236<\/span><\/a><span>\u4e0e<\/span><a href=\"https:\/\/searchengineland.com\/ppc-ad-creative-new-rules-394857\"><span>\u521b\u610f<\/span><\/a><span>\u3002<\/span><\/li>\n<li><span>\u9500\u552e\u6d41\u7a0b\u3002<\/span><\/li>\n<li><span>\u6d3b\u52a8\u8c03\u6574\u548c\u7ed3\u6784\u3002<\/span><\/li>\n<li><span>\u8425\u9500\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-don-t-start-advertising-without-these-4-prerequisites\" class=\"wp-block-heading\"><span>\u5982\u679c\u6ca1\u6709\u8fd9 4 \u4e2a\u5148\u51b3\u6761\u4ef6\uff0c\u8bf7\u4e0d\u8981\u5f00\u59cb\u6295\u653e\u5e7f\u544a<\/span><\/h2>\n<p><span>\u5728\u63a5\u89e6\u5e7f\u544a\u5e10\u6237\u4e4b\u524d\uff0c\u8bf7\u786e\u4fdd\u60a8\u5df2\u505a\u597d\u6295\u653e\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e7f\u544a\u6240\u9700\u7684\u4e00\u5207\u51c6\u5907\u3002\u4e0b\u9762\u6211\u4eec\u5c06\u56de\u7b54\u4e09\u4e2a\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u7684\u5e7f\u544a\u7b56\u7565\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<li><span>\u4f60\u5c06\u5982\u4f55\u5b9e\u73b0\u5b83\uff1f<\/span><\/li>\n<li><span>\u4ec0\u4e48\u60c5\u51b5\u53ef\u80fd\u4f1a\u51fa\u9519\u4ee5\u53ca\u60a8\u5c06\u5982\u4f55\u89e3\u51b3\u5b83\uff1f<\/span><\/li>\n<\/ul>\n<p><span>\u4f8b\u5982\uff0c\u5728\u5f00\u59cb\u65b0\u7684\u6d3b\u52a8\u6216\u5e10\u6237\u65f6\uff0c\u6211\u559c\u6b22\u8ba9\u4e8b\u60c5\u4fdd\u6301\u7b80\u5355\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\u901a\u5e38\u4ece\u4ed8\u8d39\u641c\u7d22\u6f0f\u6597\u7684\u5e95\u90e8\u5f00\u59cb\uff0c\u6355\u6349\u56f4\u7ed5\u884c\u52a8\u5bfc\u5411\u5173\u952e\u8bcd\u7684\u4efb\u4f55\u9700\u6c42\u3002\u00a0<\/span><\/p>\n<p><span>\u53ea\u6709\u5728\u6b64\u4e4b\u540e\uff0c\u6211\u624d\u4f1a\u5206\u5c42\u6295\u653e\u4ed8\u8d39\u793e\u4ea4\u5e7f\u544a\uff0c\u4f8b\u5982<\/span><a href=\"https:\/\/searchengineland.com\/facebook-ads-lead-generation-guide-430339\"><span>Meta<\/span><\/a><span>\u6216<\/span><a href=\"https:\/\/searchengineland.com\/linkedin-advertising-a-comprehensive-guide-439831\"><span>LinkedIn<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u56db\u9879\u4e0d\u5bb9\u8c08\u5224\u7684\u4e8b\u9879\u3002<\/span><\/p>\n<h3 id=\"h-1-crm-or-other-database\" class=\"wp-block-heading\"><span>1. CRM \u6216\u5176\u4ed6\u6570\u636e\u5e93<\/span><\/h3>\n<p><span>\u60a8\u5728\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u8fc7\u7a0b\u4e2d\u6240\u505a\u7684\u4e00\u5207\u90fd\u56f4\u7ed5\u7740\u751f\u6210\u5165\u7ad9\u67e5\u8be2\u3002\u6211\u4eec\u53ef\u80fd\u5c06\u8fd9\u4e9b\u79f0\u4e3a\u8f6c\u5316\uff0c\u4f46\u91cd\u8981\u7684\u662f\u8981\u8bb0\u4f4f\uff0c\u8fd9\u4e0d\u4f1a\u4ea7\u751f\u5b9e\u9645\u9500\u552e\u3002<\/span><\/p>\n<p><span>\u6362\u53e5\u8bdd\u8bf4\uff0c\u60a8\u5c06\u82b1\u94b1\u83b7\u5f97\u5411\u4eba\u4eec\u9500\u552e\u4ea7\u54c1\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445123 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Non-negotiable-CRM-or-other-database.png.webp\" alt=\"\u4e0d\u53ef\u534f\u5546\u2014\u2014 CRM \u6216\u5176\u4ed6\u6570\u636e\u5e93\" width=\"960\" height=\"540\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Non-negotiable-CRM-or-other-database.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Non-negotiable-CRM-or-other-database-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Non-negotiable-CRM-or-other-database-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Non-negotiable-CRM-or-other-database-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Non-negotiable-CRM-or-other-database-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Non-negotiable-CRM-or-other-database.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u60a8\u9700\u8981\u4e3a\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u4e00\u4e2a\u53bb\u5904\uff0c\u4e00\u4e2a\u6d41\u7a0b\u548c\u4eba\u5458\u6765\u8ddf\u8fdb\u4ed6\u4eec\uff0c\u5e76\u627e\u5230\u4e00\u79cd\u65b9\u6cd5\u6765\u786e\u5b9a\u54ea\u4e9b\u6f5c\u5728\u5ba2\u6237\u5bf9\u60a8\u7684\u4e1a\u52a1\u6700\u6709\u4ef7\u503c\u3002\u6700\u540e\u4e00\u4e2a\u5c24\u5176\u200b\u200b\u91cd\u8981\uff0c\u56e0\u4e3a\u8fd9\u662f\u6f5c\u5728\u5ba2\u6237\u5e7f\u544a\u5ba2\u6237\u544a\u8bc9\u5e7f\u544a\u5e73\u53f0\u4ed6\u4eec\u5e0c\u671b\u770b\u5230\u66f4\u591a\u54ea\u4e9b\u8f6c\u5316\u7684\u552f\u4e00\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u521a\u521a\u8d77\u6b65\u6216\u9884\u7b97\u6709\u9650\uff0cHubSpot \u548c Pipedrive \u5c31\u662f\u4ef7\u683c\u5b9e\u60e0\u4e14\u5f00\u7bb1\u5373\u7528\u7684 CRM \u7684\u5178\u8303\u3002<\/span><\/p>\n<h3 id=\"h-2-spam-protection\" class=\"wp-block-heading\"><span>2. \u5783\u573e\u90ae\u4ef6\u9632\u62a4<\/span><\/h3>\n<p><span>AI \u7b97\u6cd5\u4e0d\u4f1a\u6839\u636e\u9b54\u6cd5\u6216\u968f\u673a\u9009\u62e9\u6765\u5411\u76ee\u6807\u7528\u6237\u6295\u653e\u5e7f\u544a\uff1b\u5b83\u4eec\u4f1a\u4f7f\u7528\u60a8\u7684\u8f6c\u5316\u6570\u636e\u3002\u5982\u679c\u60a8\u83b7\u5f97\u592a\u591a\u4f4e\u8d28\u91cf\u7684\u8f6c\u5316\uff0c\u5c31\u4f1a\u5f62\u6210\u6076\u6027\u5faa\u73af\uff0c\u7cfb\u7edf\u4f1a\u8ba4\u4e3a\u5b83\u505a\u5f97\u5f88\u597d\uff0c\u5e76\u8ffd\u6c42\u66f4\u591a\u76f8\u540c\u7684\u8f6c\u5316\u3002<\/span><\/p>\n<p><span>\u5728\u6295\u653e\u5e7f\u544a\u4e4b\u524d\uff0c\u963b\u6b62\u5783\u573e\u90ae\u4ef6\u901a\u8fc7\u60a8\u7684\u76ee\u6807\u7f51\u9875\u5e76\u89e6\u53d1\u8f6c\u5316\u8ddf\u8e2a\u50cf\u7d20\u975e\u5e38\u91cd\u8981\u3002\u7c7b\u4f3c reCAPTCHA \u4e4b\u7c7b\u7684\u5de5\u5177\u5c06\u5927\u5927\u51cf\u5c11\u6700\u7ec8\u8fdb\u5165\u60a8\u7684 CRM \u7684\u673a\u5668\u4eba\u548c\u5783\u573e\u90ae\u4ef6\u53d1\u9001\u8005\u7684\u6570\u91cf\u3002<\/span><\/p>\n<h3 id=\"h-3-lead-qualification-and-engagement-process\" class=\"wp-block-heading\"><span>3. \u6f5c\u5728\u5ba2\u6237\u8d44\u683c\u5ba1\u67e5\u548c\u53c2\u4e0e\u6d41\u7a0b<\/span><\/h3>\n<p><span>\u5f53\u6f5c\u5728\u5ba2\u6237\u8bbf\u95ee\u60a8\u7684 CRM \u65f6\uff0c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u4e1a\u52a1\u7684\u771f\u6b63\u5de5\u4f5c\u5c31\u5f00\u59cb\u4e86\u3002\u8981\u77e5\u9053\u60a8\u662f\u5426\u6b63\u786e\u5904\u7406\u4e86\u6b64\u95ee\u9898\uff0c\u8bf7\u95ee\u81ea\u5df1\u4ee5\u4e0b\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6211\u4eec\u7684\u9500\u552e\u6d41\u7a0b\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/span><\/li>\n<li><span>\u6211\u4eec\u80fd\u591a\u5feb\u83b7\u5f97\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\uff1f<\/span><\/li>\n<li><span>\u6211\u4eec\u591a\u4e45\u8fdb\u884c\u4e00\u6b21\u8ddf\u8fdb\uff1f<\/span><\/li>\n<li><span>\u6211\u4eec\u662f\u5426\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u8054\u7cfb\uff08\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u3001\u7535\u8bdd\u3001\u77ed\u4fe1\uff09\uff1f<\/span><\/li>\n<li><span>\u6211\u4eec\u6709\u9500\u552e\u6d41\u7a0b\u5417\uff1f<\/span><\/li>\n<\/ul>\n<p><span>\u6ca1\u6709\u8bb0\u5f55\u9500\u552e\u6d41\u7a0b\u7684\u4f01\u4e1a\u6bd4\u60a8\u60f3\u8c61\u7684\u8981\u666e\u904d\u5f97\u591a\u3002\u8fd9\u662f\u9020\u6210\u6df7\u4e71\u548c\u9519\u5931\u673a\u4f1a\u7684\u6700\u5927\u56e0\u7d20\u4e4b\u4e00\u3002<\/span><\/p>\n<h3 id=\"h-4-expert-who-understands-the-ads-space\" class=\"wp-block-heading\"><span>4. \u4e86\u89e3\u5e7f\u544a\u9886\u57df\u7684\u4e13\u5bb6<\/span><\/h3>\n<p><span>\u8bb8\u591a\u673a\u6784\u8ba4\u4e3a\uff0c\u5e7f\u544a\u5e73\u53f0\u5927\u529b\u63a8\u884c\u81ea\u52a8\u5316\u8425\u9500\u548c\u4eba\u5de5\u667a\u80fd\u529f\u80fd\uff0c\u6b63\u5728\u8ba9\u6211\u4eec\u5931\u53bb\u751f\u610f\u3002<\/span><\/p>\n<p><span>\u8fd9\u5b8c\u5168\u4e0d\u7b26\u5408\u4e8b\u5b9e\u3002<\/span><\/p>\n<p><span>\u81f4\u529b\u4e8e\u589e\u957f\u7684\u4f01\u4e1a\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u9700\u8981\u4ee3\u7406\u673a\u6784\u2014\u2014\u4e0d\u4ec5\u8981\u5f00\u5c55\u5de5\u4f5c\u5e76\u53d6\u5f97\u6210\u679c\uff0c\u8fd8\u8981\u6839\u636e\u5176\u591a\u5e74\u7684\u7ecf\u9a8c\u5e2e\u52a9\u4ed6\u4eec\u9a7e\u9a6d\u4e0d\u65ad\u53d1\u5c55\u7684\u5e73\u53f0\u3002<\/span><\/p>\n<p><span>\u5e76\u975e\u6240\u6709\u6d41\u91cf\u90fd\u76f8\u540c\uff0c\u4e5f\u5e76\u975e\u6240\u6709\u4f01\u4e1a\u90fd\u80fd\u4ece\u76f8\u540c\u7b56\u7565\u4e2d\u83b7\u5f97\u6210\u679c\u3002\u62e5\u6709\u4e00\u4f4d\u5bf9\u60a8\u8ba1\u5212\u6295\u653e\u5e7f\u544a\u7684\u4e0d\u540c\u5e73\u53f0\u6709\u6df1\u5165\u7406\u89e3\u7684\u4e13\u5bb6\u6216\u56e2\u961f\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<h2 id=\"h-campaign-management-what-ai-and-automation-look-like-in-2024\" class=\"wp-block-heading\"><span>\u7ade\u9009\u7ba1\u7406\uff1a2024 \u5e74\u4eba\u5de5\u667a\u80fd\u548c\u81ea\u52a8\u5316\u5c06\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50<\/span><\/h2>\n<p><span>\u60a8\u5df2\u7ecf\u5236\u5b9a\u4e86\u8ba1\u5212\u3001\u8bbe\u5b9a\u4e86\u76ee\u6807\u5e76\u627e\u5230\u4e86\u5177\u6709\u4e13\u4e1a\u77e5\u8bc6\u6765\u5b8c\u6210\u6240\u6709\u4efb\u52a1\u7684\u4eba\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\u8be5\u600e\u4e48\u529e\uff1f<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5982\u4eca\u5229\u7528\u4eba\u5de5\u667a\u80fd\u548c\u81ea\u52a8\u5316\u8fdb\u884c\u7ade\u9009\u7ba1\u7406\u662f\u4ec0\u4e48\u6837\u7684\u3002<\/span><\/p>\n<h3 id=\"h-ai-in-ad-platforms-in-2024\" class=\"wp-block-heading\"><span>2024 \u5e74\u5e7f\u544a\u5e73\u53f0\u4e2d\u7684\u4eba\u5de5\u667a\u80fd<\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445124 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Lead-gen-ad-options-in-2024.png.webp\" alt=\"2024 \u5e74\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e7f\u544a\u9009\u9879\" width=\"960\" height=\"540\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Lead-gen-ad-options-in-2024.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Lead-gen-ad-options-in-2024-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Lead-gen-ad-options-in-2024-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Lead-gen-ad-options-in-2024-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Lead-gen-ad-options-in-2024-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Lead-gen-ad-options-in-2024.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4e92\u8054\u7f51\u4e0a\u6709\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u5e7f\u544a\u4f4d\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5404\u79cd\u5404\u6837\u7684\u5e7f\u544a\u683c\u5f0f\u3002<\/span><\/p>\n<p><span>\u9664\u4e86 Google \u548c Meta \u7b49\u6210\u719f\u5e73\u53f0\u5916\uff0c\u9886\u5148\u5e7f\u544a\u5546\u8fd8\u53ef\u4ee5\u8003\u8651\u65b0\u5174\u5e73\u53f0\uff08\u5982 TikTok\uff09\u3001\u5c0f\u4f17\u5e73\u53f0\uff08\u5982 Pinterest\uff09\u548c\u88ab\u4f4e\u4f30\u7684\u5e73\u53f0\uff08\u5982 Twitch \u548c\u5176\u4ed6\u4e9a\u9a6c\u900a\u975e\u672c\u571f\u5e73\u53f0\uff09\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e Lead Gen\uff0c\u6211\u901a\u5e38\u7684\u5efa\u8bae\u662f\u4fdd\u6301\u7b80\u5355\u5e76\u4ece\u6d41\u91cf\u6700\u591a\u7684\u5730\u65b9\u5f00\u59cb\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6293\u4f4f Google + Microsoft \u4e0a\u5927\u91cf\u57fa\u4e8e\u641c\u7d22\u7684\u9700\u6c42\u3002<\/span><\/li>\n<li><span>\u7136\u540e\u5728 YouTube\u3001Facebook\u3001Instagram\u3001LinkedIn \u7b49\u5e73\u53f0\u4e0a\u4ea7\u751f\u65b0\u7684\u9700\u6c42\u5e76\u91cd\u65b0\u5b9a\u4f4d\u7528\u6237\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-start-with-the-basics\" class=\"wp-block-heading\"><span>\u4ece\u57fa\u7840\u5f00\u59cb<\/span><\/h3>\n<p><span>\u4fdd\u6301\u521d\u59cb\u65b9\u6cd5\u7b80\u5355\uff0c\u56e0\u4e3a\u5728\u83b7\u5f97\u8db3\u591f\u7684\u8f6c\u5316\u6570\u636e\u4e4b\u524d\uff0c\u4e00\u5f00\u59cb\u4ece AI \u4e2d\u83b7\u5f97\u7684\u6536\u76ca\u5e76\u4e0d\u591a\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4ed8\u8d39\u641c\u7d22<\/span><\/strong><span>\uff1aGoogle + Microsoft\u3001\u8bcd\u7ec4 + \u7cbe\u786e\u5339\u914d\u3001\u624b\u52a8\u51fa\u4ef7<\/span><\/li>\n<li><strong><span>\u4ed8\u8d39\u793e\u4ea4<\/span><\/strong><span>\uff1aFacebook + Instagram\uff0c\u91cd\u65b0\u5b9a\u4f4d\u7f51\u7edc\u8bbf\u5ba2<\/span><\/li>\n<\/ul>\n<p><span>\u66f4\u503e\u5411\u4e8e\u624b\u52a8\u51fa\u4ef7\u548c\u5f3a\u5927\u7684\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u4f7f\u7528 Gemini for Search \u7b49 AI \u5de5\u5177\u6765\u5e2e\u52a9\u6784\u601d\u6216\u64b0\u5199\u6587\u6848\u3002\u524d\u51e0\u5468\u7684\u76ee\u6807\u662f\u6536\u96c6\u6570\u636e\u5e76\u8ba9 AI \u62e5\u6709\u4e00\u4e2a\u76f8\u5f53\u5927\u7684\u5de5\u4f5c\u57fa\u7840\u3002<\/span><\/p>\n<h3 id=\"h-scale-up-using-ai\" class=\"wp-block-heading\"><span>\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6269\u5927\u89c4\u6a21<\/span><\/h3>\n<p><span>\u5f53\u60a8\u5f00\u59cb\u6536\u96c6\u6570\u636e\u5e76\u52a0\u5927\u52aa\u529b\u89c4\u6a21\u65f6\uff0c\u60a8\u5c06\u5f00\u59cb\u4f9d\u8d56\u66f4\u591a\u7684\u7b97\u6cd5\u4ea7\u54c1\uff0c\u5c24\u5176\u662f\u667a\u80fd\u51fa\u4ef7\u3002<\/span><\/p>\n<p><span>\u591a\u5e74\u6765\uff0c\u7b97\u6cd5\u7ade\u4ef7\u6280\u672f\u53d1\u5c55\u8fc5\u901f\uff0c\u5982\u4eca\u5df2\u8fdc\u8fdc\u9886\u5148\u4e8e\u4eba\u5de5\u7ade\u4ef7\u6280\u672f\u3002\u7b97\u6cd5\u7ade\u4ef7\u6280\u672f\u4f1a\u5b9e\u65f6\u67e5\u770b\u6570\u5343\u4e2a\u6570\u636e\u70b9\uff0c\u5e76\u6839\u636e\u60a8\u8f93\u5165\u7684\u6bcf\u7b14\u62cd\u5356\u8c03\u6574\u51fa\u4ef7\uff0c\u800c\u8fd9\u662f\u6211\u4eec\u65e2\u65e0\u6cd5\u8bbf\u95ee\u4e5f\u65e0\u6cd5\u505a\u5230\u7684\u3002<\/span><\/p>\n<p><span>\u5f53\u6570\u636e\u91cf\u592a\u4f4e\u800c<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-bid-strategy-campaign-success-437448\"><span>\u667a\u80fd\u51fa\u4ef7<\/span><\/a><span>\u65e0\u6cd5\u6210\u529f\u65f6\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u7ee7\u7eed\u8fdb\u884c\u624b\u52a8\u51fa\u4ef7\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-445126 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u81ea\u52a8\u51fa\u4ef7&#8221; width=&#8221;960&#8243; height=&#8221;540&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-bidding.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-bidding-600&#215;338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-bidding-800&#215;450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-bidding-200&#215;113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-bidding-768&#215;432.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 960px) 100vw, 960px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-bidding.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u60a8\u8fd8\u53ef\u4ee5\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5f00\u59cb\u6269\u5927\u53d7\u4f17\u7fa4\u4f53\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4ed8\u8d39\u641c\u7d22<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u8c37\u6b4c + \u5fae\u8f6f<\/span><\/li>\n<li><span>\u8bcd\u7ec4 + \u7cbe\u786e\u5339\u914d\uff08\u624b\u52a8\u51fa\u4ef7\uff09<\/span><\/li>\n<li><span>\u5e7f\u6cdb\u5339\u914d\uff08\u667a\u80fd\u51fa\u4ef7\uff09<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u4ed8\u8d39\u793e\u4ea4<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>Facebook + Instagram<\/span><\/li>\n<li><span>\u91cd\u65b0\u5b9a\u4f4d\u7f51\u7edc\u8bbf\u5ba2<\/span><\/li>\n<li><span>\u76ee\u6807\u5ba2\u6237\u76f8\u4f3c\u6216\u7279\u5b9a\u5174\u8da3<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span>\u60a8\u53ef\u4ee5\u8003\u8651\u66f4\u591a\u81ea\u52a8\u5316\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4f8b\u5982<\/span><a href=\"https:\/\/searchengineland.com\/the-performance-max-playbook-best-practices-and-emerging-tactics-for-2024-439585\"><span>Performance Max<\/span><\/a><span>\uff08Google\uff09\u3001<\/span><a href=\"https:\/\/searchengineland.com\/meta-updates-advantage-shopping-ads-438363\"><span>Advantage+<\/span><\/a><span>\u548c Tailored Campaigns\uff08Meta\uff09\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u9ad8\u7ea7\u6d3b\u52a8\u7c7b\u578b\u6d88\u9664\u4e86\u7cbe\u7ec6\u63a7\u5236\uff0c\u66f4\u591a\u5730\u4f9d\u8d56\u5e73\u53f0\u7684\u7b97\u6cd5\u3002\u5728\u8fd9\u91cc\uff0c\u4f60\u7684\u5de5\u4f5c\u662f\u8ba9\u673a\u5668\u5de5\u4f5c\uff0c\u7528\u6570\u636e\u548c\u8f93\u5165\u5f15\u5bfc\u5b83\u4eec\uff0c\u4ee5\u95f4\u63a5\u63a7\u5236\u6027\u80fd\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-445127 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Google Ads \u548c Meta \u4e2d\u7684\u81ea\u52a8\u5316\u5e7f\u544a\u7cfb\u5217&#8221; width=&#8221;960&#8243; height=&#8221;540&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-campaigns-in-Google-Ads-and-Meta.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-campaigns-in-Google-Ads-and-Meta-600&#215;338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-campaigns-in-Google-Ads-and-Meta-800&#215;450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-campaigns-in-Google-Ads-and-Meta-200&#215;113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-campaigns-in-Google-Ads-and-Meta-768&#215;432.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 960px) 100vw, 960px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Automated-campaigns-in-Google-Ads-and-Meta.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5b9a\u4f4d\u4e5f\u53d8\u5f97\u66f4\u52a0\u81ea\u52a8\u5316\u3002Performance Max \u548c Tailored Leads \u6d3b\u52a8\u91c7\u7528 Advantage+ \u53d7\u4f17\uff0c\u53d7\u4f17\u53ea\u662f\u4fe1\u53f7\u2014\u2014\u7b97\u6cd5\u7684\u5efa\u8bae\uff0c\u800c\u4e0d\u662f\u5b9a\u4f4d\u5217\u8868\u3002<\/span><\/p>\n<p><span>\u4e0e\u7535\u5b50\u5546\u52a1\u4e0d\u540c\uff0c\u5728\u7535\u5b50\u5546\u52a1\u4e2d\uff0c\u66f4\u5e7f\u6cdb\u7684\u5b9a\u4f4d\u6548\u679c\u66f4\u597d\uff0c\u901a\u8fc7\u9ad8\u5ea6\u4e13\u4e1a\u5316\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff0c\u6211\u53d1\u73b0\u7279\u5b9a\u7684\u53d7\u4f17\u5728 Meta \u548c Google \u4e0a\u90fd\u80fd\u5f88\u597d\u5730\u53d1\u6325\u4f5c\u7528\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e0e\u60a8\u73b0\u6709\u7684\u5ba2\u6237\u76f8\u4f3c\u7684\u4eba\u3002<\/span><\/li>\n<li><span>\u8be6\u7ec6\u7684\u5174\u8da3\u5b9a\u4f4d\u3002<\/span><\/li>\n<li><span>\u5728\u7279\u5b9a\u884c\u4e1a\u6216\u516c\u53f8\u5de5\u4f5c\u7684\u4eba\u3002<\/span><\/li>\n<li><span>\u751f\u6d3b\u4e8b\u4ef6\u3001\u7236\u6bcd\u72b6\u51b5\u3001\u5173\u7cfb\u72b6\u51b5\u7b49\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/paid-search-lead-gen-tips-new-accounts-limited-budgets-435647\"><strong><em><span>\u4ed8\u8d39\u641c\u7d22\u6f5c\u5728\u5ba2\u6237\uff1a\u9488\u5bf9\u9884\u7b97\u6709\u9650\u7684\u65b0\u5e10\u6237\u7684\u63d0\u793a<\/span><\/em><\/strong><\/a><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-landing-page-experience\" class=\"wp-block-heading\"><span>\u767b\u9646\u9875\u9762\u4f53\u9a8c<\/span><\/h2>\n<p><span>\u5728\u4f18\u5316\u7740\u9646\u9875\u65f6\uff0c\u8bf7\u7262\u8bb0\u4ee5\u4e0b\u56db\u4ef6\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/span><\/p>\n<h3 id=\"h-keep-designs-responsive\" class=\"wp-block-heading\"><span>\u4fdd\u6301\u8bbe\u8ba1\u54cd\u5e94\u6027<\/span><\/h3>\n<p><span>\u6211\u7ecf\u5e38\u770b\u5230\u7f51\u7ad9\u548c\u767b\u5f55\u9875\u9762\u5ffd\u89c6\u4e86\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u4f18\u5316\u7684\u8bbe\u8ba1\u3002\u867d\u7136\u6709\u4e9b\u7ec6\u5206\u5e02\u573a\u4ecd\u4ee5\u684c\u9762\u8bbe\u8ba1\u4e3a\u4e3b\uff08\u4f8b\u5982 SaaS\uff09\uff0c\u4f46\u901a\u5e38\u6765\u8bf4\uff0c\u6700\u597d\u5148\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u6784\u5efa\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-445128 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u4fdd\u6301\u8bbe\u8ba1\u5728\u4e0d\u540c\u8bbe\u5907\u4e0a\u7684\u54cd\u5e94\u6027&#8221; width=&#8221;960&#8243; height=&#8221;540&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Keep-designs-responsive-across-devices.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Keep-designs-responsive-across-devices-600&#215;338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Keep-designs-responsive-across-devices-800&#215;450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Keep-designs-responsive-across-devices-200&#215;113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Keep-designs-responsive-across-devices-768&#215;432.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 960px) 100vw, 960px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Keep-designs-responsive-across-devices.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u9875\u9762\u5982\u4f55\u53d8\u5f97\u66f4\u6709\u5438\u5f15\u529b\uff0c\u5e76\u4e14\u53ef\u80fd\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u5b9e\u73b0\u66f4\u597d\u7684\u8f6c\u5316\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u589e\u52a0\u4e86\u7a00\u7f3a\u6027\u3002<\/span><\/li>\n<li><span>\u6709\u4e00\u4e2a\u6e05\u6670\u7684\u6807\u9898\u3002<\/span><\/li>\n<li><span>\u5728\u9996\u5c4f\u4e0a\u65b9\u663e\u793a\u663e\u8457\u7684 CTA\u3002<\/span><\/li>\n<li><span>\u5305\u62ec\u793e\u4f1a\u8bc1\u660e\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u82b1\u8d39\u989d\u5916\u7684\u65f6\u95f4\u6765\u5904\u7406\u8fd9\u4e9b\u95ee\u9898\u3002<\/span><\/p>\n<h3 id=\"h-don-t-test-everything\" class=\"wp-block-heading\"><span>\u4e0d\u8981\u6d4b\u8bd5\u4e00\u5207<\/span><\/h3>\n<p><span>\u65e0\u8bba\u60a8\u662f\u60f3\u6539\u8fdb\u6027\u80fd\u4f4e\u4e0b\u7684\u9875\u9762\u8fd8\u662f\u8fd0\u884c\u826f\u597d\u7684\u9875\u9762\uff0c\u91cd\u8981\u7684\u662f\u4e0d\u8981\u82b1\u8d39\u65f6\u95f4\u548c\u91d1\u94b1\u8fd0\u884c\u6ca1\u6709\u592a\u5927\u533a\u522b\u7684\u6d4b\u8bd5\u3002<\/span><\/p>\n<p><span>\u76f8\u53cd\uff0c\u6d4b\u8bd5\u4ea7\u751f\u6700\u5927\u5f71\u54cd\u7684\u5143\u7d20\u7684\u53d8\u5316\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u65b0\u7684\u5934\u6761\u65b0\u95fb\u3002<\/span><\/li>\n<li><span>\u4e0d\u540c\u7684 CTA\u3002<\/span><\/li>\n<li><span>\u66f4\u591a\u76f8\u5173\u7684\u793e\u4f1a\u8bc1\u660e\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445129 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Test-your-most-impactful-elements.png.webp\" alt=\"\u6d4b\u8bd5\u6700\u6709\u5f71\u54cd\u529b\u7684\u5143\u7d20\" width=\"960\" height=\"540\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Test-your-most-impactful-elements.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Test-your-most-impactful-elements-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Test-your-most-impactful-elements-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Test-your-most-impactful-elements-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Test-your-most-impactful-elements-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Test-your-most-impactful-elements.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h3 id=\"h-clear-over-clever-for-copy\" class=\"wp-block-heading\"><span>\u6e05\u6670\u3001\u5de7\u5999\u7684\u590d\u5236<\/span><\/h3>\n<p><span>\u6709\u65f6\uff0c\u6211\u4f1a\u9047\u5230\u4e00\u4e2a\u975e\u5e38\u5de7\u5999\u7684\u6807\u9898\u3002\u867d\u7136\u4f5c\u4e3a\u4e00\u540d\u8425\u9500\u4eba\u5458\uff0c\u6211\u53ef\u4ee5\u6b23\u8d4f\u5b83\uff0c\u4f46\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u53ef\u80fd\u4e0d\u4e86\u89e3\u4f60\u63d0\u4f9b\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u4e0d\u8981\u4e3a\u4e86\u800d\u5c0f\u806a\u660e\u800c\u727a\u7272\u6e05\u6670\u5ea6\u3002\u4f60\u7684\u8bbf\u5ba2\u53ea\u6709\u6709\u9650\u7684\u65f6\u95f4\u6765\u5bfb\u627e\u56f0\u6270\u4ed6\u4eec\u7684\u95ee\u9898\u7684\u89e3\u51b3\u529e\u6cd5\uff0c\u800c\u4f60\u53ea\u6709\u5176\u4e2d\u4e00\u5c0f\u90e8\u5206\u65f6\u95f4\u6765\u7ef4\u6301\u4ed6\u4eec\u7684\u5174\u8da3\u3002\u6e05\u6670\u7684\u6587\u6848\u5c31\u80fd\u5b8c\u6210\u4efb\u52a1\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445130 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Clear-over-clever-for-copy.png.webp\" alt=\"\u6e05\u6670\u3001\u5de7\u5999\u7684\u590d\u5236\" width=\"960\" height=\"540\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Clear-over-clever-for-copy.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Clear-over-clever-for-copy-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Clear-over-clever-for-copy-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Clear-over-clever-for-copy-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Clear-over-clever-for-copy-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Clear-over-clever-for-copy.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h3 id=\"h-deliver-what-your-ad-promised\" class=\"wp-block-heading\"><span>\u5151\u73b0\u5e7f\u544a\u627f\u8bfa<\/span><\/h3>\n<p><span>\u8bb8\u591a\u5e7f\u544a\u5546\u4f1a\u68c0\u67e5\u4ed6\u4eec\u7684\u5e7f\u544a\u6216\u8868\u683c\uff0c\u4f46\u5f88\u5c11\u6709\u4eba\u6d4b\u8bd5\u7aef\u5230\u7aef\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span>\u67e5\u770b\u5e76\u70b9\u51fb\u60a8\u7684\u5e7f\u544a\u3002\u786e\u4fdd\u5b83\u5728\u7740\u9646\u9875\u4e0a\u4ea7\u751f\u5408\u4e4e\u903b\u8f91\u7684\u7ed3\u8bba\u3002\u586b\u5199\u60a8\u7684\u8868\u5355\u6216\u8fdb\u884c\u6d4b\u8bd5\u901a\u8bdd\u3002<\/span><\/p>\n<p><span>\u60a8\u5e0c\u671b\u4e00\u5207\u90fd\u6309\u9884\u671f\u8fdb\u884c\u3002\u60a8\u6700\u4e0d\u60f3\u505a\u7684\u4e8b\u60c5\u5c31\u662f\u5728\u4e00\u4e2a\u7834\u635f\u7684\u6f0f\u6597\u4e0a\u82b1\u8d39\u6570\u5343\u7f8e\u5143\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-445131 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u5151\u73b0\u5e7f\u544a\u627f\u8bfa&#8221; width=&#8221;960&#8243; height=&#8221;540&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Deliver-what-your-ad-promised.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Deliver-what-your-ad-promised-600&#215;338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Deliver-what-your-ad-promised-800&#215;450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Deliver-what-your-ad-promised-200&#215;113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Deliver-what-your-ad-promised-768&#215;432.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 960px) 100vw, 960px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Deliver-what-your-ad-promised.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<h2 id=\"h-post-conversion-sales-process\" class=\"wp-block-heading\"><span>\u8f6c\u6362\u540e\u9500\u552e\u6d41\u7a0b<\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-445132 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u534f\u8c03\u8425\u9500\u548c\u9500\u552e\u56e2\u961f&#8221; width=&#8221;960&#8243; height=&#8221;540&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Align-marketing-and-sales-teams.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Align-marketing-and-sales-teams-600&#215;338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Align-marketing-and-sales-teams-800&#215;450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Align-marketing-and-sales-teams-200&#215;113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Align-marketing-and-sales-teams-768&#215;432.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 960px) 100vw, 960px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Align-marketing-and-sales-teams.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u7531\u4e8e\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e0d\u662f\u9500\u552e\uff0c\u56e0\u6b64\u8f6c\u5316\u540e\u6d41\u7a0b\u5fc5\u987b\u5b8c\u5584\u3002\u5f52\u6839\u7ed3\u5e95\uff0c\u6bcf\u4e2a\u4eba\u90fd\u5728\u505a\u5e7f\u544a\u8d5a\u94b1\u3002\u5982\u679c\u60a8\u65e0\u6cd5\u7ecf\u5e38\u4ece\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u6210\u4ea4\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u91cd\u65b0\u5904\u7406\u8fd9\u4e9b\u9886\u57df\u4e2d\u7684\u4e00\u4e2a\u6216\u591a\u4e2a\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u8425\u9500\u4e0e\u9500\u552e\u4e4b\u95f4\u7684\u534f\u8c03\u3002<\/span><\/strong><span>\u60a8\u7684\u5e7f\u544a\u548c\u7740\u9646\u9875\u5e94\u4f7f\u7528\u4e0e\u9500\u552e\u56e2\u961f\u76f8\u540c\u7684\u8bed\u8a00\u4e0e\u6f5c\u5728\u5ba2\u6237\u6c9f\u901a\u3002\u60a8\u7684\u5e7f\u544a\u548c\u7740\u9646\u9875\u5e94\u4f7f\u7528\u4e0e\u9500\u552e\u7535\u5b50\u90ae\u4ef6\u3001\u5ba3\u4f20\u6750\u6599\u548c\u5176\u4ed6\u8425\u9500\u6750\u6599\u76f8\u540c\u7684\u8bed\u8a00\u548c\u8bbe\u8ba1\u539f\u5219\u3002<\/span><\/li>\n<li><strong><span>\u80fd\u591f\u4e3b\u52a8\u89e3\u51b3\u5f02\u8bae\u3002<\/span><\/strong><span>\u5728\u5ba2\u6237\u63d0\u51fa\u95ee\u9898\u4e4b\u524d\uff0c\u5148\u4e0e\u4ed6\u4eec\u6c9f\u901a\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u75db\u70b9\u3002\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5c06\u5982\u4f55\u5e2e\u52a9\u4ed6\u4eec\uff1f\u56ed\u6797\u7eff\u5316\u5ba2\u6237\u53ef\u80fd\u4f1a\u62c5\u5fc3\u5316\u5b66\u7269\u8d28\u5bf9\u571f\u58e4\u7684\u5f71\u54cd\u3002\u8ba9\u4ed6\u4eec\u77e5\u9053\u60a8\u5df2\u7ecf\u8003\u8651\u8fc7\u8fd9\u4e2a\u95ee\u9898\u3002<\/span><\/li>\n<li><strong><span>\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf\u3002<\/span><\/strong><span>\u786e\u4fdd\u8fde\u63a5 CRM \u5e76\u5728\u5e7f\u544a\u5e73\u53f0\u4e2d\u6620\u5c04\u9500\u552e\u6e20\u9053\uff0c\u4ee5\u4fbf\u60a8\u4ee5\u540e\u53ef\u4ee5\u7a81\u51fa\u663e\u793a\u54ea\u4e9b\u8f6c\u5316\u5bf9\u60a8\u7684\u4e1a\u52a1\u6700\u6709\u4ef7\u503c\u3002\u60a8\u53ef\u4ee5\u5728\u7f51\u9875\u4e0a\u89e6\u53d1\u50cf\u7d20\u6216\u4f7f\u7528 Zapier \u7b49\u5de5\u5177\u63d0\u4ea4\u8f6c\u5316\u64cd\u4f5c\u3002<\/span><\/li>\n<li><strong><span>\u9500\u552e\u5468\u671f\u534f\u8c03\u3002<\/span><\/strong><span>\u83b7\u5f97\u6f5c\u5728\u5ba2\u6237\u7684\u5173\u952e\u5728\u4e8e\u8ddf\u8fdb\u4ed6\u4eec\u3002\u5982\u679c\u60a8\u4e0d\u8fd9\u6837\u505a\uff0c\u60a8\u5c31\u662f\u5728\u6d6a\u8d39\u60a8\u7684\u5e7f\u544a\u652f\u51fa\uff01\u8bf7\u8bb0\u4f4f\uff0c\u5982\u679c\u60a8\u7684\u9500\u552e\u5468\u671f\u8d85\u8fc7 90 \u5929\uff0c\u60a8\u9700\u8981\u5c06\u79bb\u7ebf\u8f6c\u5316\u6570\u636e\u8fde\u540c\u76f8\u5173\u6570\u636e\u4e00\u8d77\u4e0a\u4f20\u5230 Google\uff0c\u5426\u5219\u7528\u4e8e\u8bc6\u522b\u8f6c\u5316\u7684 Google \u70b9\u51fb ID \u5c06\u8fc7\u671f\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-qualifying-leads-for-ad-platforms-using-crms-and-offline-conversions\" class=\"wp-block-heading\"><span>\u4f7f\u7528 CRM \u548c\u7ebf\u4e0b\u8f6c\u5316\u4e3a\u5e7f\u544a\u5e73\u53f0\u7b5b\u9009\u6f5c\u5728\u5ba2\u6237<\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-445133 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u4f7f\u7528 CRM \u786e\u5b9a\u4f18\u8d28\u6f5c\u5728\u5ba2\u6237\u7684\u4f18\u5148\u987a\u5e8f&#8221; width=&#8221;960&#8243; height=&#8221;540&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Use-CRM-to-prioritize-quality-leads.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Use-CRM-to-prioritize-quality-leads-600&#215;338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Use-CRM-to-prioritize-quality-leads-800&#215;450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Use-CRM-to-prioritize-quality-leads-200&#215;113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Use-CRM-to-prioritize-quality-leads-768&#215;432.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 960px) 100vw, 960px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Use-CRM-to-prioritize-quality-leads.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u6211\u5f3a\u8c03\u4e86\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf\u548c\u5229\u7528\u7ebf\u4e0b\u8f6c\u5316\u8fdb\u884c\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e7f\u544a\u7684\u91cd\u8981\u6027\u3002\u4ee5\u4e0b\u662f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u4e09\u4e2a\u7b80\u5355\u6b65\u9aa4\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u8fde\u63a5\u60a8\u7684 CRM\u3002Google<\/span><\/strong><span>\u00a0Ads \u63d0\u4f9b\u4e0e HubSpot\u3001Salesforce \u548c\u5176\u4ed6\u67d0\u4e9b\u5de5\u5177\u7684\u76f4\u63a5\u8fde\u63a5\u3002\u5176\u4ed6\u4e00\u5207\u90fd\u53ef\u4ee5\u901a\u8fc7 Zapier \u8fde\u63a5\u3002Meta \u8fd8\u5141\u8bb8\u60a8\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u8f6c\u5316\u64cd\u4f5c\u3002<\/span><\/li>\n<li><strong><span>\u91cd\u65b0\u521b\u5efa\u60a8\u7684\u9500\u552e\u6e20\u9053\u3002<\/span><\/strong><span>\u5982\u679c\u60a8\u5728\u4ea4\u6613\u5b8c\u6210\u524d\u6709\u4e09\u4e2a\u7ea7\u522b\u7684\u6f5c\u5728\u5ba2\u6237\u8d44\u683c\u5ba1\u67e5\uff0c\u5219\u9700\u8981\u6839\u636e\u5b9e\u9645\u8f6c\u5316\u6570\u636e\u4e3a\u6bcf\u4e2a\u9636\u6bb5\u5206\u914d\u4e00\u4e2a\u503c\u3002\u5982\u679c\u60a8\u65e0\u6cd5\u4f7f\u7528\u7cbe\u786e\u503c\uff0c\u8bf7\u4f7f\u7528\u5404\u4e2a\u9636\u6bb5\u8f6c\u5316\u7387\u76f8\u540c\u7684\u6570\u5b57\u3002<\/span><\/li>\n<li><strong><span>\u6559\u5bfc\u7cfb\u7edf\u3002<\/span><\/strong><span>\u5e2e\u52a9\u5e7f\u544a\u5e73\u53f0\u4e86\u89e3\u54ea\u4e9b\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u4e86\u60a8\u7684\u6e20\u9053\uff0c\u54ea\u4e9b\u6f5c\u5728\u5ba2\u6237\u4e0d\u76f8\u5173\u3001\u4e0d\u5408\u683c\u6216\u65e0\u6cd5\u8054\u7cfb\u3002\u5982\u679c\u60a8\u60f3\u83b7\u5f97\u7ed3\u679c\uff0c\u5904\u7406\u6570\u636e\u4e0d\u518d\u662f\u53ef\u9009\u9879\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445134 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Set-priorities-based-on-value.png.webp\" alt=\"\u6839\u636e\u4ef7\u503c\u8bbe\u5b9a\u4f18\u5148\u7ea7\" width=\"960\" height=\"540\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Set-priorities-based-on-value.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Set-priorities-based-on-value-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Set-priorities-based-on-value-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Set-priorities-based-on-value-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Set-priorities-based-on-value-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Set-priorities-based-on-value.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-free-and-affordable-tools-to-get-comfortable-with-ai\" class=\"wp-block-heading\"><span>\u514d\u8d39\u548c\u4ef7\u683c\u5408\u7406\u7684\u5de5\u5177\u52a9\u60a8\u8f7b\u677e\u638c\u63e1 AI<\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445135 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Generative-AI-for-ad-copy.png.webp\" alt=\"\u5e7f\u544a\u6587\u6848\u7684\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\" width=\"960\" height=\"540\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Generative-AI-for-ad-copy.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Generative-AI-for-ad-copy-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Generative-AI-for-ad-copy-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Generative-AI-for-ad-copy-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Generative-AI-for-ad-copy-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Generative-AI-for-ad-copy.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5982\u4f55\u4f7f\u7528\u514d\u8d39\u6216\u4ef7\u683c\u5408\u7406\u7684 AI \u5de5\u5177\u6765\u63d0\u5347\u4f60\u7684\u6218\u7565\uff1f\u6211\u73b0\u5728\u5c06\u4ecb\u7ecd\u4e00\u4e9b\u60f3\u6cd5\u548c\u5de5\u5177\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5411 ChatGPT \u6216 Gemini \u8be2\u95ee\u6709\u5173\u76ee\u6807\u4eba\u7fa4\u7684\u95ee\u9898\u3002\u67e5\u770b\u8fd9\u4e9b\u95ee\u9898\uff0c\u5e76\u8ba9\u8fd9\u4e9b\u95ee\u9898\u4e3a\u4f60\u7684\u5e02\u573a\u8425\u9500\u7b56\u7565\u63d0\u4f9b\u53c2\u8003\uff0c\u4f8b\u5982\u5904\u7406\u5f02\u8bae\u3002\u5982\u679c\u4f60\u9500\u552e\u5b9a\u5236\u53a8\u67dc\uff0c\u4f60\u53ef\u4ee5\u95ee\u5b83\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u7279\u5b9a\u5730\u533a\u7684\u5178\u578b\u623f\u4e3b\u62c5\u5fc3\u7684\u662f\u4ec0\u4e48\u3002<\/span><\/li>\n<li><span>\u662f\u4ec0\u4e48\u8ba9\u4ed6\u4eec\u5fd9\u788c\uff1f<\/span><\/li>\n<li><span>\u5f53\u5730\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u8c01\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528 LLM \u6765\u6784\u601d\u5e7f\u544a\u548c\u7740\u9646\u9875\u7684\u6587\u6848\u3002\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u975e\u5e38\u9002\u5408\u6784\u601d\uff0c\u4f8b\u5982\u9488\u5bf9\u7279\u5b9a\u75db\u70b9\u8981\u6c42\u63d0\u4f9b 10 \u4e2a\u6807\u9898\u521b\u610f\u3002\u6211\u901a\u5e38\u4e0d\u5efa\u8bae\u76f4\u63a5\u4f7f\u7528\u8fd9\u4e9b\u521b\u610f\uff0c\u4f46\u53ef\u4ee5\u4ed4\u7ec6\u7814\u7a76\u5b83\u4eec\u4ee5\u4e86\u89e3\u54ea\u4e9b\u662f\u5408\u7406\u7684\u3002\u5b83\u53ef\u4ee5\u4e3a\u60a8\u5b8c\u6210\u4e00\u4e9b\u7e41\u91cd\u7684\u5de5\u4f5c\u3002<\/span><\/li>\n<li><span>Google Ads \u5177\u6709\u4f7f\u7528 Gemini for Search \u751f\u6210\u6807\u9898\/\u8bf4\u660e\u6216\u5728 Performance Max \u5e7f\u544a\u7cfb\u5217\u4e2d\u751f\u6210\u56fe\u7247\u7684\u529f\u80fd\u3002<\/span><\/li>\n<li><span>Google Ads \u8d44\u4ea7\u5e93\u4e2d\u8fd8\u9690\u85cf\u4e86\u53e6\u5916\u4e24\u4e2a\u5f88\u9177\u7684\u5de5\u5177\uff0c\u5373\u201c\u6dfb\u52a0\u753b\u5916\u97f3\u201d\u548c\u201c\u526a\u8f91\u89c6\u9891\u201d\u529f\u80fd\u3002\u540e\u8005\u53ef\u521b\u5efa\u89c6\u9891\u8d44\u4ea7\u7684\u8f83\u77ed\u7248\u672c\uff0c\u975e\u5e38\u9002\u5408\u521b\u5efa\u53d8\u4f53\u6216\u8fdb\u4e00\u6b65\u538b\u7f29\u77ed\u89c6\u9891\u3002<\/span><\/li>\n<li><span>Opus Clip \u7b49\u7b2c\u4e09\u65b9\u5de5\u5177\u53ef\u4ee5\u62cd\u6444\u957f\u89c6\u9891\u3001\u6dfb\u52a0\u5b57\u5e55\u5e76\u4ece\u957f\u89c6\u9891\u4e2d\u9009\u62e9\u7247\u6bb5\u5236\u4f5c\u77ed\u7247\u6bb5\uff0c\u4ee5\u5728\u4efb\u4f55\u6e20\u9053\u4e3a\u60a8\u63d0\u4f9b\u652f\u6301\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445136 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Gemini-in-Google-Ads.png.webp\" alt=\"Google Ads \u4e2d\u7684 Gemini\" width=\"960\" height=\"540\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Gemini-in-Google-Ads.png.webp 960w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Gemini-in-Google-Ads-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Gemini-in-Google-Ads-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Gemini-in-Google-Ads-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Gemini-in-Google-Ads-768x432.png.webp 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Gemini-in-Google-Ads.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-don-t-leave-ai-testing-until-it-s-too-late\" class=\"wp-block-heading\"><span>\u4e0d\u8981\u7b49\u5230\u4e3a\u65f6\u5df2\u665a\u624d\u8fdb\u884c AI \u6d4b\u8bd5<\/span><\/h2>\n<p><span>\u5f00\u59cb\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u5e7f\u544a\uff08\u6216\u4fe1\u4efb\u67d0\u4e2a\u4ee3\u7406\u673a\u6784\u4ee3\u8868\u4f60\u8fd9\u6837\u505a\uff09\u53ef\u80fd\u4f1a\u8ba9\u4eba\u671b\u800c\u751f\u754f\u3002<\/span><\/p>\n<p><span>\u91cd\u8981\u7684\u662f\u8981\u8bb0\u4f4f\uff0c\u4e00\u4e9b\u4eba\u5de5\u667a\u80fd\u548c\u81ea\u52a8\u5316\u662f\u5fc5\u9700\u7684\uff0c\u800c\u5176\u4ed6\u51b3\u7b56\u5219\u5b8c\u5168\u662f\u53ef\u9009\u7684\uff0c\u4f8b\u5982\u8fd0\u884c Performance Max \u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u5de5\u5177\u529f\u80fd\u5f3a\u5927\uff0c\u5e7f\u544a\u5e73\u53f0\u5f88\u559c\u6b22\u5b83\u4eec\uff0c\u4f46\u5b83\u4eec\u5e76\u975e\u5728\u4efb\u4f55\u60c5\u51b5\u4e0b\u90fd\u6709\u6548\u3002<\/span><\/p>\n<p><span>\u91cd\u8981\u7684\u662f\uff0c\u8bf7\u8bb0\u4f4f\u9075\u5faa\u672c\u6587\u6982\u8ff0\u7684\u6b65\u9aa4\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ece\u5236\u5b9a\u7b56\u7565\u5f00\u59cb\u3002<\/span><\/li>\n<li><span>\u5c3d\u91cf\u51cf\u5c11\u5783\u573e\u90ae\u4ef6\uff0c\u4e3a\u6210\u529f\u505a\u597d\u51c6\u5907\u3002<\/span><\/li>\n<li><span>\u786e\u4fdd\u4f60\u4e86\u89e3AI\u7684\u5c40\u9650\u6027\u3002<\/span><\/li>\n<li><span>\u6e05\u695a\u5730\u5c55\u793a\u60a8\u7684\u4e1a\u52a1\u7684\u72ec\u7279\u4e4b\u5904\u3002<\/span><\/li>\n<li><span>\u786e\u5b9a\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u5e76\u4ece\u6570\u636e\u4e2d\u5b66\u4e60\u3002<\/span><\/li>\n<li><span>\u8981\u8c28\u614e\u884c\u4e8b\uff0c\u5c24\u5176\u662f\u5728\u9884\u7b97\u8f83\u4f4e\u7684\u60c5\u51b5\u4e0b\u3002<\/span><\/li>\n<li><span>\u5145\u5206\u5229\u7528\u514d\u8d39\u548c\u4ef7\u683c\u5b9e\u60e0\u7684\u5de5\u5177\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5e7f\u544a\u5e73\u53f0\u6709\u5927\u91cf\u6570\u636e\u70b9\u53ef\u7528\u4e8e\u5236\u5b9a\u7ade\u4ef7\u548c\u5b9a\u4f4d\u51b3\u7b56\u3002\u60a8\u53ef\u80fd\u6c38\u8fdc\u770b\u4e0d\u5230\u8fd9\u4e9b\u6570\u636e\u70b9\uff0c\u4f46\u5b83\u4eec\u786e\u5b9e\u5b58\u5728\uff0c\u800c\u4e14\u5f88\u6709\u6548\u3002\u60a8\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u70b9\uff0c\u4f46\u8981\u8c28\u614e\u884c\u4e8b\u3002<\/span><\/p>\n<p><span>\u6211\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u62b5\u5236\u6539\u53d8\uff0c\u56e0\u4e3a\u6211\u60f3\u8981\u63a7\u5236\u3002<\/span><\/p>\n<p><span>\u6700\u7ec8\uff0c\u6211\u610f\u8bc6\u5230\u81ea\u52a8\u5316\u548c\u4eba\u5de5\u667a\u80fd\u53ea\u662f\u5de5\u5177\u7bb1\u4e2d\u7684\u4e24\u4e2a\u65b0\u9009\u9879\u3002<\/span><\/p>\n<p><span>\\\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u91c7\u7528\u67d0\u79cd\u5f62\u5f0f\u7684\u63aa\u65bd\uff0c\u90a3\u4e48\u60a8\u5df2\u7ecf\u665a\u4e86\u2014\u2014\u4f46\u8fd8\u4e0d\u7b97\u592a\u665a\u3002\u7acb\u5373\u5f00\u59cb\uff0c\u5426\u5219\u53ef\u80fd\u4f1a\u843d\u540e\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/google-ads-for-lead-gen-9-tips-to-scale-low-spending-campaigns-436378\"><strong><em><span>\u5229\u7528 Google Ads \u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff1a9 \u6761\u5efa\u8bae\u52a9\u60a8\u6269\u5927\u4f4e\u652f\u51fa\u5e7f\u544a\u7cfb\u5217<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-watch-lead-gen-advertising-in-the-automation-era-how-any-brand-can-succeed\" class=\"wp-block-heading\"><span>\u89c2\u770b\uff1a\u81ea\u52a8\u5316\u65f6\u4ee3\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u5e7f\u544a\uff1a\u4efb\u4f55\u54c1\u724c\u5982\u4f55\u624d\u80fd\u53d6\u5f97\u6210\u529f<\/span><\/h2>\n<p><span>\u8fd9\u662f\u6211\u7684 SMX Advanced 2024 \u6f14\u793a\u7684\u5b8c\u6574\u89c6\u9891\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<div><\/div>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u4ece\u6211\u5f00\u59cb\u4ece\u4e8b\u4ed8\u8d39\u5a92\u4f53\u5de5\u4f5c\u4ee5\u6765\uff0c\u6570\u5b57\u5e7f\u544a\u5df2\u7ecf\u53d1\u751f\u4e86\u5f88\u5927\u7684\u53d8\u5316\u3002PPC\u5e7f\u544a\u5e73\u53f0\u7684\u5de5\u4f5c\u65b9\u5f0f\u4e0e\u56db\u4e94\u5e74\u524d\u5b8c\u5168\u4e0d\u540c\uff0c\u81ea\u52a8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1371","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1371"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions"}],"predecessor-version":[{"id":2506,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions\/2506"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1371"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}