{"id":1377,"date":"2025-02-24T01:23:52","date_gmt":"2025-02-23T17:23:52","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1377"},"modified":"2025-02-24T01:24:27","modified_gmt":"2025-02-23T17:24:27","slug":"%e5%8f%82%e5%8a%a0-2024-%e5%b9%b4-martech-%e6%9b%bf%e4%bb%a3%e8%80%85%e8%b0%83%e6%9f%a5","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1377","title":{"rendered":"\u53c2\u52a0 2024 \u5e74 MarTech \u66ff\u4ee3\u8005\u8c03\u67e5"},"content":{"rendered":"<p><span>\u6211\u4eec\u5c06\u56de\u987e 2024 \u5e74\uff0c\u8fd9\u662f\u4eba\u5de5\u667a\u80fd\u8fdb\u5165\u8425\u9500\u6280\u672f\u9886\u57df\u7684\u4e00\u5e74\u3002<\/span><\/p>\n<p><span>\u5c24\u5176\u662f\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff0c\u8fc5\u901f\u51fa\u73b0\u5728\u5e7f\u6cdb\u7684\u8425\u9500\u6280\u672f\u5e94\u7528\u4e2d\u3002<\/span><\/p>\n<p><span>\u4e8b\u5b9e\u4e0a\uff0c\u968f\u7740\u8425\u9500\u6280\u672f\u9886\u57df\u5728 2024 \u5e74\u589e\u957f\u5230\u00a0<\/span><a href=\"https:\/\/martech.org\/14106-martech-tools-reveal-3-trends-you-should-master\/\" target=\"_blank\" rel=\"noopener\" data-cl=\"true\"><span>14,000 \u591a\u4e2a\u65b0\u5e94\u7528\u7a0b\u5e8f<\/span><\/a><span>\u00a0\uff0c\u4eca\u5e74\u63a8\u51fa\u7684 3,068 \u79cd\u65b0\u5de5\u5177\u4e2d\u6709 77% \u662f\u57fa\u4e8e\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u3002<\/span><\/p>\n<p><span>\u6bcf\u5e74\uff0c\u5e74\u5ea6\u8425\u9500\u6280\u672f\u66ff\u4ee3\u8c03\u67e5\u90fd\u4f1a\u5411\u8425\u9500\u754c\u8be2\u95ee\u4ed6\u4eec\u5728\u8fc7\u53bb 12 \u4e2a\u6708\u5185\u6240\u66ff\u4ee3\u7684\u8425\u9500\u6280\u672f\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><span>\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2d\uff0c\u8c03\u67e5\u53d1\u73b0\u4e86\u8bb8\u591a\u6709\u8da3\u7684\u8d8b\u52bf\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/martech.org\/why-we-care-about-marketing-automation\/\" target=\"_blank\" rel=\"noopener\" data-cl=\"true\"><span>\u5f53\u6211\u4eec\u542f\u52a8 2024 \u5e74\u8c03\u67e5\u65f6\uff0c\u8425\u9500\u81ea\u52a8\u5316<\/span><\/a><span>\u00a0\u5e73\u53f0\u8fde\u7eed\u4e09\u5e74\u6210\u4e3a\u88ab\u66ff\u6362\u6700\u591a\u7684\u8425\u9500\u6280\u672f\u5e94\u7528\u7a0b\u5e8f\u3002<\/span><\/li>\n<li><span>\u8d8a\u6765\u8d8a\u591a\u7684\u66ff\u4ee3\uff082023 \u5e74\u5c06\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e00\uff09\u65e8\u5728\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n<li><span>\u5546\u4e1a\u5e94\u7528\u4e0d\u65ad\u53d6\u4ee3\u672c\u571f\u89e3\u51b3\u65b9\u6848\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u81ea 2023 \u5e74\u8c03\u67e5\u542f\u52a8\u4ee5\u6765\u7684\u4e00\u5e74\u91cc\uff0c\u6211\u4eec\u770b\u5230\u88c1\u5458\u73b0\u8c61\u6301\u7eed\u5b58\u5728\uff0c\u5c24\u5176\u662f\u5728\u79d1\u6280\u9886\u57df\u3002<\/span><\/p>\n<p><span>\u00a0\u53c2\u52a0 MarTech \u6700\u65b0\u00a0<a href=\"https:\/\/martech.org\/martech-salary-and-career-survey-more-promotions-and-more-layoffs\/\" target=\"_blank\" rel=\"noopener\" data-cl=\"true\">\u85aa\u8d44\u4e0e\u804c\u4e1a\u8c03\u67e5\u7684<\/a>\u8425\u9500\u4eba\u5458\u548c\u00a0<\/span><a href=\"https:\/\/martech.org\/what-is-marketing-operations-and-who-are-mops-professionals\/\" target=\"_blank\" rel=\"noopener\" data-cl=\"true\"><span>\u8425\u9500\u8fd0\u8425<\/span><\/a><span>\u4e13\u4e1a\u4eba\u58eb\u00a0\u53d1\u73b0\uff0c\u5de5\u4f5c\u6ee1\u610f\u5ea6\u4e0b\u964d\uff0c\u66f4\u52a0\u6ce8\u91cd\u5c55\u793a\u5de5\u4f5c\u4ef7\u503c\u548c\u8d44\u6e90\u9650\u5236\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u6211\u4eec\u542f\u52a8\u4e86 2024 \u5e74 MarTech \u66ff\u4ee3\u8c03\u67e5\u3002<\/span><\/p>\n<p><span>\u8fd9\u9879\u7b80\u77ed\u7684\u8c03\u67e5\u5c06\u63a2\u8ba8\u60a8\u7684\u8425\u9500\u7ec4\u7ec7\u5728\u8fc7\u53bb\u4e00\u5e74\u4e2d\u66f4\u6362\u7684\u5e94\u7528\u7a0b\u5e8f\u3001\u66f4\u6362\u5b83\u4eec\u7684\u539f\u56e0\u3001\u60a8\u7684\u8425\u9500\u6280\u672f\u5806\u6808\u662f\u589e\u957f\u8fd8\u662f\u840e\u7f29\u7b49\u7b49\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/HNJY782\" target=\"_blank\" rel=\"noopener\"><strong><span>\u53c2\u52a0 2024 \u5e74 MarTech \u66ff\u4ee3\u8c03\u67e5<\/span><\/strong><\/a><span>\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u5c06\u56de\u987e 2024 \u5e74\uff0c\u8fd9\u662f\u4eba\u5de5\u667a\u80fd\u8fdb\u5165\u8425\u9500\u6280\u672f\u9886\u57df\u7684\u4e00\u5e74\u3002 \u5c24\u5176\u662f\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff0c\u8fc5\u901f\u51fa\u73b0\u5728\u5e7f\u6cdb\u7684\u8425\u9500\u6280\u672f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1377","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1377"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1377\/revisions"}],"predecessor-version":[{"id":1378,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1377\/revisions\/1378"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1377"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}