{"id":1411,"date":"2025-03-12T01:30:01","date_gmt":"2025-03-11T17:30:01","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1411"},"modified":"2025-03-12T01:30:22","modified_gmt":"2025-03-11T17:30:22","slug":"%e4%ba%92%e5%8a%a8%e5%bc%8f%e8%81%94%e7%bd%91%e7%94%b5%e8%a7%86%e5%b9%bf%e5%91%8a%e6%8f%90%e5%8d%87%e4%ba%86%e5%8f%82%e4%b8%8e%e5%ba%a6%ef%bc%8c%e4%bd%86%e8%b4%ad%e4%b9%b0%e9%87%8f%e4%b8%8d%e8%b6%b3","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1411","title":{"rendered":"\u4e92\u52a8\u5f0f\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u63d0\u5347\u4e86\u53c2\u4e0e\u5ea6\uff0c\u4f46\u8d2d\u4e70\u91cf\u4e0d\u8db3"},"content":{"rendered":"<p><span>\u4e00\u9879\u65b0\u7814\u7a76\u63ed\u793a\u4e86\u4e92\u52a8\u7535\u89c6\u5e7f\u544a\u7684\u524d\u666f\u548c\u5c40\u9650\u6027\u3002\u4e3b\u8981\u53d1\u73b0\u5982\u4e0b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e0e\u6807\u51c6\u89c6\u9891\u5e7f\u544a\u76f8\u6bd4\uff0c\u65e0\u8f85\u52a9\u54c1\u724c\u56de\u5fc6\u7387\u63d0\u9ad8 36%<\/span><\/li>\n<li><span>95% \u7684\u89c2\u4f17\u66f4\u559c\u6b22\u5c06\u4ea7\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\uff0c\u800c\u4e0d\u662f\u7acb\u5373\u8d2d\u4e70<\/span><\/li>\n<li><span>\u66f4\u9ad8\u7684 CPM\uff1a\u9ad8\u4e8e\u884c\u4e1a\u6807\u51c6 10-15%<\/span><\/li>\n<\/ul>\n<p><strong><span>\u4e3a\u4ec0\u4e48\u91cd\u8981<\/span><\/strong><span>\u3002\u7531\u4e8e CTV \u5e7f\u544a\u652f\u51fa\u9884\u8ba1\u5230 2025 \u5e74\u5c06\u8fbe\u5230 330 \u4ebf\u7f8e\u5143\uff0c\u56e0\u6b64\u4e92\u52a8\u683c\u5f0f\u53ef\u80fd\u6210\u4e3a\u8be5\u9886\u57df\u7684\u4e3b\u8981\u53c2\u4e0e\u8005\u3002<\/span><\/p>\n<p><strong><span>\u4ece\u6570\u5b57\u4e0a\u770b\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e92\u52a8\u5e7f\u544a\u7684\u8f85\u52a9\u56de\u5fc6\u7387\u4e3a 79%\uff0c\u6807\u51c6\u89c6\u9891\u5e7f\u544a\u7684\u8f85\u52a9\u56de\u5fc6\u7387\u4e3a 72%\u3002<\/span><\/li>\n<li><span>\u6807\u51c6\u5e7f\u544a\u548c\u4e92\u52a8\u5e7f\u544a\u76f8\u7ed3\u5408\u540e\uff0c\u65e0\u8f85\u52a9\u56de\u5fc6\u7387\u63d0\u9ad8\u4e86 58%\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u867d\u7136\u4e92\u52a8\u5f0f\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u5c1a\u672a\u63a8\u52a8\u76f4\u63a5\u9500\u552e\uff0c\u4f46\u5b83\u63d0\u4f9b\u4e86\u5927\u91cf\u597d\u5904\uff0c\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6d88\u8d39\u8005\u7406\u89e3\u529b\u548c\u6574\u4f53\u8425\u9500\u6548\u679c\u3002<\/span><\/p>\n<p><strong><span>\u4ed6\u4eec\u8bf4\u7684\u662f\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>BrightLine \u8054\u5408\u521b\u59cb\u4eba\u7f57\u4f2f\u7279\u00b7\u963f\u514b\u65af\u200b\u200b\u66fc (Robert Aksman) \u8868\u793a\uff1a\u201c\u7535\u89c6\u4e0d\u518d\u901a\u8fc7\u5929\u7ebf\u4f20\u9001\u2026\u2026\u4e92\u52a8\u5e7f\u544a\u53ef\u4ee5\u5e26\u6765\u66f4\u6709\u6548\u7684\u5e7f\u544a\u4f53\u9a8c\u3002\u201d<\/span><\/li>\n<li><span>Goodway \u96c6\u56e2\u7684 Andrea Kwiateck \u8868\u793a\uff1a\u201c\u901a\u8fc7\u8fd9\u4e9b\u4e92\u52a8\u5143\u7d20\uff0c\u4f60\u53ef\u4ee5\u8bc1\u660e\u4e0d\u4ec5\u6709\u4eba\u5728\u89c2\u770b\uff0c\u800c\u4e14\u4ed6\u4eec\u8fd8\u53c2\u4e0e\u5176\u4e2d\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u603b\u4f53\u60c5\u51b5\u3002<\/span><\/strong><span>\u4e92\u52a8\u5f0f\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u4ee3\u8868\u7740<\/span><a href=\"https:\/\/www.adweek.com\/convergent-tv\/interactive-ctv-ads-higher-engagement-purchases\/\" target=\"_blank\" rel=\"noopener\"><span>\u4ece\u88ab\u52a8\u89c2\u770b\u5230\u4e3b\u52a8\u53c2\u4e0e\u7684\u8f6c\u53d8<\/span><\/a><span>\uff0c\u4e3a\u54c1\u724c\u4e0e\u89c2\u4f17\u5efa\u7acb\u8054\u7cfb\u63d0\u4f9b\u4e86\u65b0\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><strong><span>\u503c\u5f97\u5173\u6ce8\u7684\u662f\u3002<\/span><\/strong><span>\u6dfb\u52a0\u8d2d\u7269\u8f66\u529f\u80fd\u7684\u53d1\u5c55\u4ee5\u53ca\u901a\u8fc7\u6d41\u5a92\u4f53\u8d26\u6237\u76f4\u63a5\u8d2d\u4e70\u7684\u6f5c\u529b\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u9879\u65b0\u7814\u7a76\u63ed\u793a\u4e86\u4e92\u52a8\u7535\u89c6\u5e7f\u544a\u7684\u524d\u666f\u548c\u5c40\u9650\u6027\u3002\u4e3b\u8981\u53d1\u73b0\u5982\u4e0b\uff1a \u4e0e\u6807\u51c6\u89c6\u9891\u5e7f\u544a\u76f8\u6bd4\uff0c\u65e0\u8f85\u52a9\u54c1\u724c\u56de\u5fc6\u7387\u63d0\u9ad8 36%  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1411","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1411"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1411\/revisions"}],"predecessor-version":[{"id":1412,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1411\/revisions\/1412"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1411"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}