{"id":1444,"date":"2025-03-29T05:30:36","date_gmt":"2025-03-28T21:30:36","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1444"},"modified":"2025-03-29T05:50:20","modified_gmt":"2025-03-28T21:50:20","slug":"%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-google-search-console-%e8%bd%bb%e6%9d%be%e8%8e%b7%e5%be%97-seo-%e8%83%9c%e5%88%a9","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1444","title":{"rendered":"\u5982\u4f55\u4f7f\u7528 Google Search Console \u8f7b\u677e\u83b7\u5f97 SEO \u80dc\u5229"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u770b\u8d77\u6765\u8ba9\u4eba\u96be\u4ee5\u5e94\u4ed8\uff0c\u56e0\u4e3a\u6709\u592a\u591a\u7684\u4fe1\u606f\u548c\u4f17\u591a\u53ef\u7528\u7684\u5de5\u5177\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u7ecf\u9a8c\u4e0d\u8db3\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u4e9b\u5de5\u5177\u4e2d\u7684\u5927\u91cf\u5efa\u8bae\u5f80\u5f80\u4f1a\u6d6a\u8d39\u5927\u91cf\u65f6\u95f4\uff0c\u5374\u6536\u6548\u751a\u5fae\u3002\u00a0<\/span><\/p>\n<p><span>\u5e78\u8fd0\u7684\u662f\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/google-search-console-seo-guide-443942\"><span>Google Search Console<\/span><\/a><span>\u00a0(GSC) \u63d0\u4f9b\u4e86\u6709\u5173\u60a8\u7684\u7f51\u7ad9\u7684\u51c6\u786e\u8bca\u65ad\u4fe1\u606f\uff0c\u5305\u62ec\u6392\u540d\u548c\u6d41\u91cf\u3002<\/span><\/p>\n<p><span>\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e13\u6ce8\u4e8e\u4f18\u5316\u8868\u73b0\u826f\u597d\u7684\u9886\u57df\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/span><\/p>\n<p><span>\u8fd9\u6bd4\u82b1\u8d39\u6570\u6708\u6216\u6570\u5e74\u8ffd\u9010\u7406\u60f3\u7684\u5173\u952e\u8bcd\u66f4\u4e3a\u5b9e\u7528\u3002<\/span><\/p>\n<p><span>\u901a\u8fc7\u4e86\u89e3 GSC\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u60c5\u62a5\u5e76\u6839\u636e\u60a8\u5f53\u524d\u60c5\u51b5\u7684\u786e\u51ff\u4e8b\u5b9e\u00a0\u5236\u5b9a<\/span><a href=\"https:\/\/searchengineland.com\/seo-strategy-strategic-seo-planning-437603\"><span>SEO \u7b56\u7565<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/searchengineland.com\/seo-planning-one-page-seo-plan-438449\"><span>\u7b80\u5355\u7684 SEO \u8ba1\u5212\u3002<\/span><\/a><\/p>\n<p><span>\u672c\u6587\u6982\u8ff0\u4e86\u4f7f\u7528 Google Search Console \u6307\u6807\u5ba1\u67e5\u3001\u89c4\u5212\u548c\u6539\u8fdb SEO \u7684\u4e09\u6b65\u6d41\u7a0b\u3002\u76ee\u6807\u662f\u6307\u5bfc\u60a8\u627e\u5230\u6700\u91cd\u8981\u7684\u4fe1\u606f\uff0c\u4ee5\u5feb\u901f\u83b7\u5f97 SEO \u80dc\u5229\u3002<\/span><\/p>\n<h2 id=\"h-google-search-console-3-steps-to-easy-seo-wins\" class=\"wp-block-heading\"><span>Google Search Console\uff1a\u8f7b\u677e\u83b7\u5f97 SEO \u80dc\u5229\u7684 3 \u4e2a\u6b65\u9aa4<\/span><\/h2>\n<p><span>\u8be5\u8fc7\u7a0b\u6709\u4e09\u4e2a\u7b80\u5355\u6b65\u9aa4\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u6b65\u9aa4 1<\/span><\/strong><span>\uff1a\u5728 Google Search Console \u4e2d\u67e5\u770b\u6d41\u91cf\u3001\u6392\u540d\u548c\u673a\u4f1a\u3002<\/span><\/li>\n<li><strong><span>\u7b2c 2 \u6b65<\/span><\/strong><span>\uff1a\u5206\u6790\u5f53\u524d\u7684\u6392\u540d\u5e76\u5bfb\u627e\u673a\u4f1a\u3002<\/span><\/li>\n<li><strong><span>\u6b65\u9aa4 3<\/span><\/strong><span>\uff1a\u4f18\u5316\u5e76\u6539\u8fdb\u60a8\u7684\u5185\u5bb9\u4ee5\u83b7\u5f97\u4e00\u4e9b\u8f7b\u677e\u7684\u80dc\u5229\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u79cd\u7b80\u5355\u7684\u65b9\u6cd5\u53ef\u4ee5\u8ba9\u60a8\u8f7b\u677e\u5730\u6839\u636e\u6f5c\u529b\u5bf9\u4efb\u52a1\u8fdb\u884c\u6392\u5e8f\uff0c\u4ee5\u4fbf\u60a8\u82b1\u65f6\u95f4\u5904\u7406\u6700\u91cd\u8981\u7684\u4e8b\u60c5\uff0c\u5e76\u5c3d\u5feb\u4ea7\u751f\u5b9e\u9645\u7ed3\u679c\u3002<\/span><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/10267942?hl=en\" target=\"_blank\" rel=\"noopener\"><span>\u5728\u5206\u6790 Google Search Console \u4e4b\u524d\uff0c\u60a8\u9700\u8981\u5148\u8fdb\u884c\u8bbe\u7f6e\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u6b64Google \u5e2e\u52a9\u6587\u6863<\/span><\/a><span>\u4e86\u89e3\u5982\u4f55\u8fdb\u884c\u8bbe\u7f6e\u5e76\u4e86\u89e3\u57fa\u7840\u77e5\u8bc6\u3002<\/span><\/p>\n<p><span>\u60a8\u8fd8\u53ef\u4ee5\u5728\u6b64\u5904\u4e0b\u8f7d\u6211\u4eec\u7684\u8ddf\u8e2a\u673a\u4f1a\u6a21\u677f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/12wU5nqwxjbAaFCzBqMghvmZwFamjkxkAErKxIlkNHOg\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span>\u641c\u7d22\u63a7\u5236\u53f0\u8f7b\u677e\u83b7\u80dc \u2013 \u6a21\u677f<\/span><\/a><span>\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/google-search-console-launches-recommendations-444711\"><strong><em><span>Google Search Console \u63a8\u51fa\u5efa\u8bae\u529f\u80fd<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-step-1-review-your-traffic-rankings-and-opportunities-nbsp\" class=\"wp-block-heading\"><span>\u6b65\u9aa4 1\uff1a\u68c0\u67e5\u4f60\u7684\u6d41\u91cf\u3001\u6392\u540d\u548c\u673a\u4f1a\u00a0<\/span><\/h2>\n<p><span>\u7b2c\u4e00\u6b65\u662f\u67e5\u770b\u60a8\u5728 Google Search Console \u4e2d\u7684\u53ef\u89c1\u6027\u548c\u6d41\u91cf\u3002\u8fd9\u4e9b\u4fe1\u606f\u5c06\u5e2e\u52a9\u60a8\u4e86\u89e3\u60a8\u7684\u8868\u73b0\u5982\u4f55\uff0c\u5e76\u6307\u5bfc\u60a8\u4f18\u5316\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u767b\u5f55 Google Search Console\uff0c\u7f51\u5740\u4e3a<\/span><a href=\"https:\/\/search.google.com\/search-console?utm_source=about-page\" target=\"_blank\" rel=\"noopener\"><span>https:\/\/search.google.com\/search-console<\/span><\/a><span>\u3002\u70b9\u51fb<em>\u201c\u6548\u679c\u201d<\/em>\u4e0b\u7684<\/span><em><span>\u201c\u641c\u7d22\u7ed3\u679c\u201d<\/span><\/em><span>\u00a0\uff0c\u67e5\u770b\u6d41\u91cf\u548c\u7d22\u5f15\u6982\u89c8\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445391 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-Performance-on-search-results.png.webp\" alt=\"GSC - \u641c\u7d22\u7ed3\u679c\u8868\u73b0\" width=\"1489\" height=\"706\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-Performance-on-search-results.png.webp 1489w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-Performance-on-search-results-600x284.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-Performance-on-search-results-800x379.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-Performance-on-search-results-200x95.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-Performance-on-search-results-768x364.png.webp 768w\" data-lazy-sizes=\"(max-width: 1489px) 100vw, 1489px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-Performance-on-search-results.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5728\u6b64\u5c4f\u5e55\u4e0a\uff0c\u9ed8\u8ba4\u542f\u7528\u4e86\u56db\u4e2a\u6f5c\u5728\u6307\u6807\u4e2d\u7684\u4e24\u4e2a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u603b\u70b9\u51fb\u6b21\u6570\uff08\u5df2\u542f\u7528\uff09\u3002<\/span><\/li>\n<li><span>\u603b\u5370\u8c61\u6570\uff08\u5df2\u542f\u7528\uff09\u3002<\/span><\/li>\n<li><span>\u5e73\u5747\u70b9\u51fb\u7387\uff08\u5df2\u7981\u7528\uff09\u3002<\/span><\/li>\n<li><span>\u5e73\u5747\u4f4d\u7f6e\uff08\u7981\u7528\uff09\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5728\u4e3b\u8981\u6307\u6807\u4e0a\u65b9\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u8fc7\u6ee4\u5668\uff0c\u9ed8\u8ba4\u60c5\u51b5\u4e0b\u663e\u793a\u8fc7\u53bb\u4e09\u4e2a\u6708\u7684\u7f51\u7edc\u641c\u7d22\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-applying-additional-filters\" class=\"wp-block-heading\"><span>\u5e94\u7528\u9644\u52a0\u8fc7\u6ee4\u5668<\/span><\/h3>\n<p><span>\u4e3a\u4e86\u4f7f\u6b64\u5904\u7684\u6570\u636e\u5c3d\u53ef\u80fd\u51c6\u786e\u548c\u76f8\u5173\uff0c\u8bf7\u6dfb\u52a0\u4e00\u4e9b\u989d\u5916\u7684\u8fc7\u6ee4\u5668\uff0c\u60a8\u901a\u5e38\u4f1a\u5e0c\u671b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6392\u9664\u54c1\u724c\u641c\u7d22\u6d41\u91cf\u3002<\/span><\/li>\n<li><span>\u8fc7\u6ee4\u81f3\u4e3b\u8981\u76ee\u6807\u5730\u7406\u4f4d\u7f6e\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6392\u9664\u54c1\u724c\u6d41\u91cf<\/span><\/strong><\/p>\n<p><span>\u6211\u7684\u516c\u53f8\u540d\u53eb Bowler Hat\uff0c\u56e0\u6b64\u60a8\u5c06\u8fc7\u6ee4\u6240\u6709\u63d0\u53ca\u201c\u5e3d\u5b50\u201d\u7684\u5185\u5bb9\uff0c\u4ee5\u6db5\u76d6\u201c\u5706\u9876\u793c\u5e3d\u201d\u3001\u201c\u5706\u9876\u793c\u5e3d\u201d\u3001\u201c\u5706\u9876\u793c\u5e3d\u201d\u7b49\u53d8\u4f53\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u6b64\uff0c\u60a8\u5c06\u6dfb\u52a0\u4e00\u4e2a\u65b0\u7684\u8fc7\u6ee4\u5668\uff08\u5728\u7c7b\u578b\u548c\u6301\u7eed\u65f6\u95f4\u65c1\u8fb9\uff09\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445392 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-exclude-brand-traffic.png.webp\" alt=\"GSC \u8fc7\u6ee4\u5668\u6392\u9664\u54c1\u724c\u6d41\u91cf\" width=\"558\" height=\"108\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-exclude-brand-traffic.png.webp 558w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-exclude-brand-traffic-200x39.png.webp 200w\" data-lazy-sizes=\"(max-width: 558px) 100vw, 558px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-exclude-brand-traffic.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><span>\u5355\u51fb<\/span><em><span>\u65b0\u5efa &gt; \u67e5\u8be2<\/span><\/em><span>&gt;<\/span><em><span>\u4e0d\u5305\u542b\u7684\u67e5\u8be2\u3002<\/span><\/em><\/li>\n<li><span>\u8f93\u5165\u201chat\u201d\uff0c\u7136\u540e\u5355\u51fb<\/span><em><span>\u201c\u5e94\u7528\u201d<\/span><\/em><span>\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445393 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-exclude-brand-traffic-Queries-containing.png.webp\" alt=\"GSC \u8fc7\u6ee4\u5668\u6392\u9664\u54c1\u724c\u6d41\u91cf - \u5305\u542b\u4ee5\u4e0b\u5185\u5bb9\u7684\u67e5\u8be2\" width=\"481\" height=\"288\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-exclude-brand-traffic-Queries-containing.png.webp 481w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-exclude-brand-traffic-Queries-containing-189x113.png.webp 189w\" data-lazy-sizes=\"(max-width: 481px) 100vw, 481px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-exclude-brand-traffic-Queries-containing.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u73b0\u5728\u5c31\u4e3a\u60a8\u7684\u54c1\u724c\u540d\u79f0\u6267\u884c\u6b64\u64cd\u4f5c\u3002\u5982\u679c\u60a8\u67e5\u770b\u7ed3\u679c\uff0c\u5219\u4e0d\u5e94\u8be5\u770b\u5230\u4efb\u4f55\u54c1\u724c\u6d41\u91cf\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u7b5b\u9009\u4e3b\u8981\u76ee\u6807\u5730\u533a<\/span><\/strong><\/p>\n<p><span>\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0c\u6b64\u5904\u663e\u793a\u7684\u7ed3\u679c\u5c06\u5305\u542b\u6240\u6709\u5730\u65b9\u7684\u6240\u6709\u4fe1\u606f\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u60a8\u7684\u7ed3\u679c\u3002\u6700\u597d\u7684\u9009\u62e9\u662f\u6309\u60a8\u7684\u4e3b\u8981\u5730\u7406\u4f4d\u7f6e\u8fdb\u884c\u8fc7\u6ee4\uff0c\u8fd9\u6837\u60a8\u5c31\u53ea\u4f1a\u67e5\u770b\u6b64\u5e10\u6237\u7684\u82f1\u56fd\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5355\u51fb<\/span><em><span>\u65b0\u5efa &gt; \u56fd\u5bb6\/\u5730\u533a\u3002<\/span><\/em><\/li>\n<li><span>\u9009\u62e9\u60a8\u7684\u56fd\u5bb6\uff08\u8fd9\u91cc\u6211\u9009\u62e9\u201c\u82f1\u56fd\u201d\uff09\uff0c\u7136\u540e\u5355\u51fb<\/span><em><span>\u201c\u5e94\u7528\u201d\u3002<\/span><\/em><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445394 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-primary-target-geography.png.webp\" alt=\"GSC \u7b5b\u9009\u4e3b\u8981\u76ee\u6807\u5730\u533a\" width=\"463\" height=\"246\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-primary-target-geography.png.webp 463w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-primary-target-geography-200x106.png.webp 200w\" data-lazy-sizes=\"(max-width: 463px) 100vw, 463px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-filter-to-primary-target-geography.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u73b0\u5728\u8fd9\u4f1a\u8fc7\u6ee4\u6570\u636e\uff0c\u4ee5\u4fbf\u60a8\u53ea\u80fd\u770b\u5230\u76ee\u6807\u56fd\u5bb6\uff08\u8fd9\u4f7f\u5f97\u70b9\u51fb\u6b21\u6570\u3001\u5c55\u793a\u6b21\u6570\u3001\u70b9\u51fb\u7387\u548c\u6392\u540d\u66f4\u52a0\u51c6\u786e\uff09\u3002<\/span><\/p>\n<p><strong><span>\u6ce8\u610f\uff1a<\/span><\/strong><span>\u5982\u679c\u60a8\u53ea\u4e60\u60ef\u4e8e\u67e5\u770b\u4f20\u7edf\u7684\u6392\u540d\u62a5\u544a\u7b49\uff0c\u8fd9\u79cd\u8fc7\u6ee4\u65b9\u5f0f\u4f1a\u5220\u9664\u6240\u6709\u6709\u673a\u54c1\u724c\u6d41\u91cf\u548c\u56fd\u9645\u6d41\u91cf\uff0c\u4ece\u800c\u63ed\u793a\u4e00\u4e9b\u6b8b\u9177\u7684\u4e8b\u5b9e\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u6bcf\u6b21\u60a8\u68c0\u67e5\u5ba2\u6237\u7684\u641c\u7d22\u63a7\u5236\u53f0\u5e76\u4e14\u51e0\u4e4e\u6ca1\u6709\u975e\u54c1\u724c\u7684\u81ea\u7136\u6d41\u91cf\u65f6\u6211\u90fd\u80fd\u5f97\u5230\u4e00\u7f8e\u5143\uff0c\u90a3\u4e48\u6211\u5c31\u4f1a\u5f97\u5230\u4e00\u5927\u7f50\u7f8e\u5143\u3002<\/span><\/p>\n<p><span>\u81f3\u5c11\uff0c\u4f60\u4f1a\u5f00\u59cb\u51c6\u786e\u5730\u4e86\u89e3\u4f60\u7684\u6d41\u91cf\uff0c\u8fd9\u53ef\u80fd\u4f1a\u6311\u6218\u4f60\u5bf9\u4ec0\u4e48\u6709\u6548\u5e76\u63a8\u52a8\u70b9\u51fb\u7684\u4e00\u4e9b\u770b\u6cd5\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u5982\u679c\u60a8\u7684\u8981\u6c42\u7a0d\u5fae\u590d\u6742\u4e00\u4e9b\uff0c\u60a8\u53ef\u4ee5\u9605\u8bfb<\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\/#regex_filter\" target=\"_blank\" rel=\"noopener\"><span>\u6b63\u5219\u8868\u8fbe\u5f0f<\/span><\/a><span>\u5e76\u521b\u5efa\u8fc7\u6ee4\u5668\u6765\u6392\u9664\u6216\u5173\u6ce8\u91cd\u8981\u5185\u5bb9\u3002<\/span><\/p>\n<h3 id=\"h-real-traffic-analysis-nbsp\" class=\"wp-block-heading\"><span>\u771f\u5b9e\u6d41\u91cf\u5206\u6790\u00a0<\/span><\/h3>\n<p><span>\u901a\u8fc7\u5e94\u7528\u4e0a\u8ff0\u8fc7\u6ee4\u5668\uff0c\u5269\u4e0b\u7684\u5c31\u4ee3\u8868\u60a8\u6765\u81ea Google \u641c\u7d22\u7684\u771f\u5b9e\u66dd\u5149\u7387\u548c\u6d41\u91cf\u3002<\/span><\/p>\n<p><span>\u4e0b\u4e00\u6b65\u662f\u542f\u7528\u56db\u4e2a\u5173\u952e\u6307\u6807\u5e76\u5355\u72ec\u5ba1\u67e5\u5b83\u4eec\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445395 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-real-traffic-analysis.png.webp\" alt=\"GSC \u5b9e\u9645\u6d41\u91cf\u5206\u6790\" width=\"869\" height=\"603\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-real-traffic-analysis.png.webp 869w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-real-traffic-analysis-487x338.png.webp 487w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-real-traffic-analysis-800x555.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-real-traffic-analysis-163x113.png.webp 163w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-real-traffic-analysis-768x533.png.webp 768w\" data-lazy-sizes=\"(max-width: 869px) 100vw, 869px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-real-traffic-analysis.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5982\u679c\u60a8\u4f7f\u7528<\/span><a href=\"https:\/\/searchengineland.com\/seo-vs-ppc-pros-cons-integrated-approach-274643\"><span>SEO \u548c PPC<\/span><\/a><span>\uff0c\u8bf7\u6ce8\u610f\u4efb\u4f55\u53ef\u80fd\u5bf9\u60a8\u7684 Google Ads \u5e7f\u544a\u7cfb\u5217\u6709\u7528\u7684\u5173\u952e\u5b57\u548c\u7740\u9646\u9875\u7ec4\u5408\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u70b9\u51fb\u6b21\u6570<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u70b9\u51fb\u91cf\u662f\u4e3b\u8981\u76ee\u6807\uff0c\u4e5f\u662f\u60a8\u7684\u6700\u7ec8\u8ffd\u6c42\u3002<\/span><\/li>\n<li><span>\u5728\u8fd9\u91cc\uff0c\u60a8\u5c06\u51c6\u786e\u5730\u770b\u5230\u60a8\u7684\u76ee\u6807\u641c\u7d22\u8bcd\u83b7\u5f97\u4e86\u591a\u5c11\u70b9\u51fb\u6b21\u6570\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>\u5370\u8c61<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5c55\u793a\u6b21\u6570\u662f\u6307\u60a8\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u51fa\u73b0\u7684\u6b21\u6570\u3002<\/span><\/li>\n<li><span>\u60a8\u6536\u5230\u7684\u70b9\u51fb\u91cf\u4e0e\u5c55\u793a\u91cf\u53ef\u4ee5\u8ba9\u60a8\u4e86\u89e3\u673a\u4f1a\u7684\u5927\u5c0f\u3002<\/span><\/li>\n<li><span>\u4e0b\u9762\u7684\u622a\u56fe\u6709\u51e0\u4e2a\u4ee4\u4eba\u5174\u594b\u7684\u4f8b\u5b50\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u6392\u540d 6.5\uff0c\u5c55\u793a\u6b21\u6570 12,743 \u6b21\uff0c\u70b9\u51fb\u91cf 305 \u6b21\uff0c\u70b9\u51fb\u7387\u4e3a 2.4%\u3002<\/span><\/li>\n<li><span>\u5728\u6392\u540d 4.6 \u7684\u4f4d\u7f6e\u4e0a\uff0c10,687 \u6b21\u5c55\u793a\u4e2d\u83b7\u5f97\u4e86 53 \u6b21\u70b9\u51fb\uff0c\u70b9\u51fb\u7387\u4e3a 0.5%\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445397 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-impressions-1.png.webp\" alt=\"GSC \u5370\u8c61\" width=\"591\" height=\"193\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-impressions-1.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-impressions-1-200x65.png.webp 200w\" data-lazy-sizes=\"(max-width: 591px) 100vw, 591px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-impressions-1.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8fd9\u4e24\u4e2a\u5173\u952e\u8bcd\u90fd\u6709\u6539\u8fdb\u7684\u7a7a\u95f4\uff0c\u4f46\u7b2c\u4e8c\u884c\u9700\u8981\u8fdb\u4e00\u6b65\u8c03\u67e5\uff0c\u56e0\u4e3a\u4ece\u975e\u5e38\u5408\u7406\u7684\u6392\u540d\uff084.6\uff09\u6765\u770b\uff0c\u70b9\u51fb\u7387\u5374\u5f88\u4f4e\uff080.5\uff05\uff09\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong><span>\u70b9\u51fb\u7387\u00a0<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>CTR\uff08\u70b9\u51fb\u7387\uff09\u662f\u53e6\u4e00\u4e2a\u7ecf\u5e38\u53cd\u6620\u6574\u4f53\u673a\u4f1a\u7684\u6307\u6807\u3002<\/span><\/li>\n<li><span>\u7b2c\u4e00\u4e2a\u5173\u952e\u8bcd\u7684\u5e73\u5747\u6392\u540d\u4e3a 6.5\uff0c\u70b9\u51fb\u7387\u4e3a 2.4%\u3002\u7b2c\u4e8c\u4e2a\u5173\u952e\u8bcd\u867d\u7136\u6392\u540d\u66f4\u9ad8\uff0c\u901a\u5e38\u53ef\u4ee5\u63d0\u9ad8\u70b9\u51fb\u7387\uff0c\u4f46\u70b9\u51fb\u7387\u5374\u53ea\u6709 0.5%\uff0c\u4ee4\u4eba\u9707\u60ca\u2014\u2014\u6bcf 200 \u6b21\u641c\u7d22\u4e2d\u53ea\u6709\u4e00\u6b21\u80fd\u5e26\u6765\u70b9\u51fb\u3002<\/span><\/li>\n<li><span>\u8fd9\u4e9b\u5173\u952e\u8bcd\u8fd8\u6709\u6539\u8fdb\u7684\u7a7a\u95f4\uff0c\u4f46\u7b2c\u4e8c\u4e2a\u5173\u952e\u8bcd\u4ee3\u8868\u7740\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a\uff0c\u5e94\u8be5\u8fdb\u4e00\u6b65\u7814\u7a76\u2014\u2014\u4e3a\u4ec0\u4e48\u70b9\u51fb\u7684\u4eba\u8fd9\u4e48\u5c11\uff1f<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445398 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-CTR.png.webp\" alt=\"\u52a0\u901a\u4e2d\u5fc3\" width=\"591\" height=\"193\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-CTR.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-CTR-200x65.png.webp 200w\" data-lazy-sizes=\"(max-width: 591px) 100vw, 591px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GSC-CTR.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><strong><span>SEO \u7ec4\u5408\uff1a\u70b9\u51fb\u6b21\u6570\u3001\u5c55\u793a\u6b21\u6570\u3001\u70b9\u51fb\u7387\u548c\u6392\u540d<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ed4\u7ec6\u68c0\u67e5\u60a8\u7684\u5173\u952e\u8bcd\uff0c\u8003\u8651\u70b9\u51fb\u6b21\u6570\u3001\u5c55\u793a\u6b21\u6570\u3001\u70b9\u51fb\u7387\u548c\u6392\u540d\u4f4d\u7f6e\uff0c\u4ee5\u786e\u5b9a\u4f18\u5316\u673a\u4f1a\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-optimization-targets\" class=\"wp-block-heading\"><span>\u4f18\u5316\u76ee\u6807<\/span><\/h3>\n<p><span>\u5f53\u4f60\u5904\u7406\u8fd9\u4e2a\u5173\u952e\u8bcd\u5217\u8868\u65f6\uff0c\u4f60\u5e94\u8be5\u5217\u51fa\u4e00\u4e2a\u6e05\u5355\u5e76\u9009\u62e9\u9700\u8981\u6539\u8fdb\u7684\u5173\u952e\u8bcd\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u5e0c\u671b\u83b7\u5f97\u66f4\u591a\u7684\u70b9\u51fb\u91cf\uff0c\u8fd9\u53ef\u4ee5\u901a\u8fc7\u63d0\u9ad8\u6392\u540d\u548c\u70b9\u51fb\u7387\u6765\u5b9e\u73b0\u3002<\/span><\/p>\n<p><span>\u9009\u62e9\u4e09\u4e2a\u5de6\u53f3\u7684\u5173\u952e\u8bcd\uff0c\u5c06\u5b83\u4eec\u8f93\u5165\u5230<\/span><a href=\"https:\/\/docs.google.com\/document\/d\/12wU5nqwxjbAaFCzBqMghvmZwFamjkxkAErKxIlkNHOg\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span>SEO easy wins\u6a21\u677f<\/span><\/a><span>\u4e2d\uff0c\u7136\u540e\u8fdb\u5165\u4e0b\u4e00\u6b65\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-step-2-landscape-analysis-nbsp\" class=\"wp-block-heading\"><span>\u7b2c 2 \u6b65\uff1a\u666f\u89c2\u5206\u6790\u00a0<\/span><\/h2>\n<p><span>\u5728\u8fdb\u884c\u4efb\u4f55\u4f18\u5316\u4e4b\u524d\uff0c\u8bf7\u5148\u67e5\u770b\u76ee\u6807\u8bcd\u7684\u641c\u7d22\u60c5\u51b5\u3002\u4e86\u89e3\u9875\u9762\u5e03\u5c40\u5c06\u5411\u60a8\u5c55\u793a\u673a\u4f1a\u5728\u54ea\u91cc\u4ee5\u53ca\u91cd\u70b9\u5173\u6ce8\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><span>\u6211\u5c06\u4f7f\u7528\u6211\u4eec\u6b63\u5728\u5e2e\u52a9\u7684\u65b0\u4f01\u4e1a Stairfurb \u4e2d\u7684\u5173\u952e\u8bcd\uff0c\u56e0\u4e3a\u6211\u89c9\u5f97\u73b0\u5b9e\u4e16\u754c\u7684\u4f8b\u5b50\u63d0\u4f9b\u4e86\u6700\u597d\u7684\u6574\u4f53\u6548\u679c\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-landscape-analysis-for-glass-banister\" class=\"wp-block-heading\"><span>\u201c\u73bb\u7483\u680f\u6746\u201d\u666f\u89c2\u5206\u6790<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>322\u6b21\u70b9\u51fb\u3002<\/span><\/li>\n<li><span>8,636 \u6b21\u5c55\u793a\u3002<\/span><\/li>\n<li><span>3.4% \u70b9\u51fb\u7387\u3002<\/span><\/li>\n<li><span>2.6 \u4f4d\u7f6e\uff08\u6392\u540d\uff09\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8be5\u5173\u952e\u8bcd\u7684\u6570\u91cf\u5408\u7406\uff0c\u5728\u7b2c 2 \u4f4d\u548c\u7b2c 3 \u4f4d\u4e4b\u95f4\u6392\u540d\u76f8\u5f53\u9760\u524d\uff0c\u70b9\u51fb\u7387\u4e3a 3.4%\uff0c\u76f8\u5f53\u5e73\u5747\u3002<\/span><\/p>\n<p><span>\u76ee\u7684\u5c31\u5728\u8fd9\u91cc\u3002\u7531\u4e8e\u8be5\u516c\u53f8\u9500\u552e\u73bb\u7483\u680f\u6746\u5957\u4ef6\uff0c\u6211\u4eec\u5e0c\u671b\u6bcf 100 \u6b21\u641c\u7d22\u7684\u70b9\u51fb\u6b21\u6570\u8d85\u8fc7 3 \u6b21\u3002\u8ba9\u6211\u4eec\u770b\u770b\u8fd9\u91cc\u53d1\u751f\u4e86\u4ec0\u4e48\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445399 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Search-results-for-glass-banister.png.webp\" alt=\"\u201c\u73bb\u7483\u680f\u6746\u201d\u7684\u641c\u7d22\u7ed3\u679c\" width=\"673\" height=\"877\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Search-results-for-glass-banister.png.webp 673w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Search-results-for-glass-banister-259x338.png.webp 259w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Search-results-for-glass-banister-460x600.png.webp 460w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Search-results-for-glass-banister-87x113.png.webp 87w\" data-lazy-sizes=\"(max-width: 673px) 100vw, 673px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Search-results-for-glass-banister.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u201c\u73bb\u7483\u680f\u6746\u201d\u7684\u641c\u7d22\u7ed3\u679c<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u4e0a\u56fe\u4ec5\u663e\u793a\u4e86\u521d\u6b65\u7ed3\u679c\uff0c\u4f46\u6574\u4e2a\u9875\u9762\u7684\u7ed3\u6784\u5982\u4e0b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>8 \u4e2a\u8d2d\u7269\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>8 \u6709\u673a\u8d2d\u7269\uff08\u5546\u5bb6\u5217\u8868\uff09\u3002<\/span><\/li>\n<li><span>1 \u6709\u673a\u3002<\/span><\/li>\n<li><span>1 \u6709\u673a\uff08StairFurb\uff09\u3002<\/span><\/li>\n<li><span>1 \u6709\u673a\u3002<\/span><\/li>\n<li><span>1 \u6709\u673a\u3002<\/span><\/li>\n<li><span>6 \u5f20\u56fe\u7247\u3002<\/span><\/li>\n<li><span>4 \u4eba\u4eec\u4e5f\u95ee\u3002<\/span><\/li>\n<li><span>1 \u6709\u673a\u3002<\/span><\/li>\n<li><span>1 \u6709\u673a\u3002<\/span><\/li>\n<li><span>1 \u6709\u673a\u3002<\/span><\/li>\n<li><span>8 \u4e2a\u5546\u5bb6\u5217\u8868\u3002<\/span><\/li>\n<li><span>1 \u6709\u673a\u3002<\/span><\/li>\n<li><span>8 \u4e2a\u5546\u5bb6\u5217\u8868\u3002<\/span><\/li>\n<li><span>1 \u6709\u673a\u3002<\/span><\/li>\n<li><span>1 \u4e2a\u6587\u5b57\u5e7f\u544a\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u662f\u4e00\u7ec4\u76f8\u5f53\u590d\u6742\u7684\u6df7\u5408\u641c\u7d22\u7ed3\u679c\u3002\u5176\u4e2d\u5305\u62ec\u8d2d\u7269\u5e7f\u544a\u3001\u6709\u673a\u8d2d\u7269\u6e05\u5355\uff08\u4e09\u7ec4\uff0c24 \u79cd\u6709\u673a\u4ea7\u54c1\uff09\u3001\u6709\u673a\u7ed3\u679c\u3001\u56fe\u7247\u548c<\/span><em><span>\u4eba\u4eec\u8fd8\u8be2\u95ee<\/span><\/em><span>\u7b49\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u5bf9\u4e8e\u8fd9\u4e2a\u7f51\u7ad9\u6765\u8bf4\uff0c\u5c3d\u7ba1\u5728\u7b2c\u4e8c\u4e2a\u81ea\u7136\u6392\u540d\u4e2d\u8868\u73b0\u5f3a\u52b2\uff0c\u4f46\u5728\u81ea\u7136\u6392\u540d\u4e4b\u4e0a\u4ecd\u7136\u6709 8 \u4e2a\u4ed8\u8d39\u8d2d\u7269\u548c 8 \u4e2a\u81ea\u7136\u8d2d\u7269\u5217\u8868\uff0c\u8fd9\u610f\u5473\u7740\u4e0a\u9762\u6709 17 \u4e2a\u94fe\u63a5\uff08\u5305\u62ec\u4f4d\u7f6e 1 \u7684\u4e00\u4e2a\u81ea\u7136\u94fe\u63a5\uff09\uff0c\u7528\u6237\u53ef\u4ee5\u70b9\u51fb\u8fd9\u4e9b\u94fe\u63a5\u524d\u5f80\u5b8c\u5168\u4e0d\u540c\u7684\u65b9\u5411\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u673a\u4f1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u63d0\u9ad8\u6709\u673a\u6392\u540d\uff08\u4ece\u7b2c 2 \u4f4d\u79fb\u81f3\u7b2c 1 \u4f4d\uff09\u3002<\/span><\/li>\n<li><span>\u63d0\u9ad8\u6709\u673a\u8d2d\u7269\u6e05\u5355\u4e2d\u7684\u66dd\u5149\u7387\u3002<\/span><\/li>\n<\/ul>\n<p><span><em>\u5e78\u8fd0\u7684\u662f\uff0cSearch Console \u8fd8\u4f1a\u5728\u6548\u679c<\/em>\u62a5\u544a\u7684<\/span><em><span>\u201c\u641c\u7d22\u5916\u89c2\u201d<\/span><\/em><span>\u9009\u9879\u5361\u4e2d\u4e3a\u60a8\u63d0\u4f9b\u6709\u5173\u4ea7\u54c1\u5217\u8868\u7684\u4e00\u4e9b\u4fe1\u606f\uff08<em>\u6548\u679c &gt; \u641c\u7d22\u7ed3\u679c &gt; \u641c\u7d22\u5916\u89c2<\/em>\u9009\u9879\u5361\uff09\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445400 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Landscape-analysis-Product-snippets-and-merchant-listings.png.webp\" alt=\"\u683c\u5c40\u5206\u6790 - \u4ea7\u54c1\u6458\u8981\u548c\u5546\u5bb6\u5217\u8868\" width=\"1135\" height=\"327\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Landscape-analysis-Product-snippets-and-merchant-listings.png.webp 1135w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Landscape-analysis-Product-snippets-and-merchant-listings-600x173.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Landscape-analysis-Product-snippets-and-merchant-listings-800x230.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Landscape-analysis-Product-snippets-and-merchant-listings-200x58.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Landscape-analysis-Product-snippets-and-merchant-listings-768x221.png.webp 768w\" data-lazy-sizes=\"(max-width: 1135px) 100vw, 1135px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Landscape-analysis-Product-snippets-and-merchant-listings.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u8fd9\u91cc\u6709\u4e24\u884c\u4fe1\u606f\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4ea7\u54c1\u6458\u8981<\/span><\/strong><span>\uff1a\u8fd9\u4e9b\u662f\u5305\u542b\u4e00\u4e9b\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u7684\u4f20\u7edf\u5217\u8868\u3002\u5728\u4e0b\u56fe\u4e2d\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u4ef7\u683c\u3001\u9000\u8d27\u8be6\u60c5\u548c\u5e93\u5b58\u3002\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445401 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-product-snippet-example.png.webp\" alt=\"SERP - \u4ea7\u54c1\u4ee3\u7801\u7247\u6bb5\u793a\u4f8b\" width=\"687\" height=\"160\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-product-snippet-example.png.webp 687w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-product-snippet-example-600x140.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-product-snippet-example-200x47.png.webp 200w\" data-lazy-sizes=\"(max-width: 687px) 100vw, 687px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-product-snippet-example.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u5546\u5bb6\u5217\u8868<\/span><\/strong><span>\uff1a\u8fd9\u4e9b\u662f\u9488\u5bf9\u6b64\u641c\u7d22\u67e5\u8be2\u800c\u7a81\u51fa\u663e\u793a\u7684\u6709\u673a\u8d2d\u7269\u7ed3\u679c\uff08\u7b2c 1 \u9875\u4e0a\u7684\u4e09\u4e2a\u533a\u5757\uff0c\u5171\u5217\u51fa\u4e86 24 \u79cd\u6709\u673a\u4ea7\u54c1\uff09\u3002\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445402 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-merchant-listing-example.png.webp\" alt=\"SERP - \u5546\u5bb6\u5217\u8868\u793a\u4f8b\" width=\"751\" height=\"724\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-merchant-listing-example.png.webp 751w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-merchant-listing-example-351x338.png.webp 351w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-merchant-listing-example-622x600.png.webp 622w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-merchant-listing-example-117x113.png.webp 117w\" data-lazy-sizes=\"(max-width: 751px) 100vw, 751px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/SERP-merchant-listing-example.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u73b0\u5728\uff0c\u771f\u6b63\u6709\u8da3\u7684\u662f 34% \u7684\u70b9\u51fb\u7387\u3002\u4e09\u5206\u4e4b\u4e00\u770b\u5230\u8be5\u5217\u8868\u7684\u4eba\u4f1a\u70b9\u51fb\u5b83 &#8211; \u8fd9\u662f\u5de8\u5927\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u5c06\u5176\u4e0e\u60a8\u770b\u5230\u7684\u4e00\u4e9b\u6709\u673a\u70b9\u51fb\u7387\u8fdb\u884c\u5bf9\u6bd4\uff0c\u60a8\u5c31\u4f1a\u53d1\u73b0\u8fd9\u91cc\u7684\u6539\u8fdb\u786e\u5b9e\u53ef\u4ee5\u6269\u5927\u60a8\u7684\u6d41\u91cf\u3002<\/span><\/p>\n<h3 id=\"h-landscape-analysis-for-keyword-b\" class=\"wp-block-heading\"><span>\u5173\u952e\u8bcd\u201cB\u201d\u7684\u666f\u89c2\u5206\u6790<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>60 \u6b21\u70b9\u51fb\u3002<\/span><\/li>\n<li><span>630 \u6b21\u5c55\u793a\u3002<\/span><\/li>\n<li><span>9.5%\u7684\u70b9\u51fb\u7387\u3002<\/span><\/li>\n<li><span>\u4f4d\u7f6e 1\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e2a\u5173\u952e\u8bcd\u7565\u6709\u4e0d\u540c\uff0c\u62e5\u6709\u7a33\u56fa\u7684 1 \u4f4d\u6392\u540d\u548c\u7ea6 10% \u7684\u70b9\u51fb\u7387\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u91cc\u552f\u4e00\u9700\u8981\u6309\u4e0b\u7684\u6760\u6746\u662f\u70b9\u51fb\u7387 (CTR)\uff0c\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u67e5\u770b\u7ed3\u679c\uff0c\u4f60\u4f1a\u770b\u5230\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>8 \u4e2a\u8d2d\u7269\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>\u7b2c\u4e00\u540d\u699c\u5355\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u673a\u4f1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u63d0\u9ad8\u70b9\u51fb\u7387\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u5728\u8fd9\u91cc\uff0c\u786e\u4fdd\u60a8\u62e5\u6709\u6700\u4f73\u7684\u9875\u9762\u6807\u9898\u3001\u5143\u63cf\u8ff0\u548c\u6240\u6709\u67b6\u6784\u6570\u636e\uff0c\u4ee5\u4f7f\u6b64\u5217\u8868\u5728\u90a3\u4e9b\u4ee4\u4eba\u8ba8\u538c\u7684\u78c1\u6027\u8d2d\u7269\u5e7f\u544a\u4e0b\u5c3d\u53ef\u80fd\u6709\u5438\u5f15\u529b\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-landscape-analysis-for-keyword-c-nbsp\" class=\"wp-block-heading\"><span>\u5173\u952e\u8bcd\u201cC\u201d\u7684\u666f\u89c2\u5206\u6790\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>25 \u6b21\u70b9\u51fb\u3002\u00a0<\/span><\/li>\n<li><span>9,000 \u6b21\u5c55\u793a\u3002\u00a0<\/span><\/li>\n<li><span>0.3% \u70b9\u51fb\u7387\u3002<\/span><\/li>\n<li><span>\u4f4d\u7f6e 7\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e00\u6b21\u53c8\u6709\u70b9\u4e0d\u540c\u3002\u70b9\u51fb\u7387\u5f88\u4f4e\uff0c\u6bcf 300 \u6b21\u641c\u7d22\u4e2d\u53ea\u6709\u4e00\u6b21\u80fd\u7ed9\u4f60\u5e26\u6765\u5b9d\u8d35\u7684\u70b9\u51fb\u3002\u00a0<\/span><\/p>\n<p><span>\u666f\u89c2\u5206\u6790\u5411\u6211\u4eec\u5c55\u793a\u4e86\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>8 \u4e2a\u8d2d\u7269\u5e7f\u544a\u3002<\/span><\/li>\n<li><span>8 \u6709\u673a\u8d2d\u7269\u3002<\/span><\/li>\n<li><span>4 \u4eba\u4eec\u4e5f\u95ee\u3002<\/span><\/li>\n<li><span>8 \u6709\u673a\u3002<\/span><\/li>\n<li><span>8 \u6709\u673a\u8d2d\u7269\uff08\u4e8c\u4f8b\uff09\u3002<\/span><\/li>\n<li><span>2 \u6709\u673a\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u673a\u4f1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u9488\u5bf9\u6709\u673a\u8d2d\u7269\u8fdb\u884c\u4f18\u5316\u3002\u00a0<\/span><\/li>\n<li><span>\u76ee\u6807\u4eba\u7fa4\u8fd8\u4f1a\u95ee\/\u7247\u6bb5\u3002\u00a0<\/span><\/li>\n<li><span>\u63d0\u9ad8\u6392\u540d\u3002<\/span><\/li>\n<li><span>\u63d0\u9ad8\u70b9\u51fb\u7387\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u6b64\u9875\u9762\u7684\u5404\u4e2a\u5143\u7d20\u90fd\u6709\u5f88\u5927\u6539\u8fdb\u7a7a\u95f4\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-step-3-optimize\" class=\"wp-block-heading\"><span>\u6b65\u9aa4 3\uff1a\u4f18\u5316<\/span><\/h2>\n<p><span>\u5982\u679c\u60a8\u50cf\u8fd9\u6837\u5728 GSC \u4e0a\u82b1\u8d39\u65f6\u95f4\uff0c\u60a8\u5c06\u719f\u6089<\/span><em><span>\u641c\u7d22\u7ed3\u679c<\/span><\/em><span>\u90e8\u5206\u5e76\u627e\u5230\u5927\u91cf\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u5177\u4f53\u7ec6\u8282\u59cb\u7ec8\u53d6\u51b3\u4e8e\u60a8\u7684\u5173\u952e\u8bcd\u3001\u884c\u4e1a\u548c\u4f4d\u7f6e\uff0c\u4f46\u53ea\u9700\u9075\u5faa\u6d41\u7a0b\u5373\u53ef\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7b5b\u9009\u51fa\u54c1\u724c\u5e76\u5173\u6ce8\u76ee\u6807\u5730\u7406\u3002<\/span><\/li>\n<li><span>\u5ba1\u67e5\u9ad8\u6d41\u91cf\u3001\u4f4e\u70b9\u51fb\u7387\u7b49\u3002<\/span><\/li>\n<li><span>\u67e5\u770b\u7ed3\u679c\u3002\u00a0<\/span><\/li>\n<li><span>\u5bfb\u627e\u6a21\u5f0f\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u53ef\u4ee5\u5c1d\u8bd5\u4e00\u4e9b\u901a\u7528\u7684\u65b9\u6cd5\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4f4d\u7f6e 2\u30013\u30014 \u548c 5 \u7684\u5173\u952e\u8bcd\u53ef\u8f7b\u677e\u8fdb\u884c\u4f18\u5316\u8c03\u6574\u3002<\/span><\/li>\n<li><span>\u5143\u6570\u636e\u8c03\u6574\u540e\u70b9\u51fb\u7387\u8f83\u4f4e\u7684\u524d\u4e09\u540d\u5173\u952e\u8bcd\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5173\u952e\u5728\u4e8e\u5206\u6790\u3001\u505a\u7b14\u8bb0\uff08<\/span><a href=\"https:\/\/docs.google.com\/document\/d\/12wU5nqwxjbAaFCzBqMghvmZwFamjkxkAErKxIlkNHOg\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span>\u4f7f\u7528\u8fd9\u4e2a\u65b9\u4fbf\u7684\u6587\u6863<\/span><\/a><span>\uff09\u5e76\u8bc6\u522b\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span>\u60a8\u5f88\u5feb\u5c31\u4f1a\u4e86\u89e3\u4ec0\u4e48\u9002\u5408\u60a8\uff0c\u5e76\u4e14\u53ef\u4ee5\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u6539\u8fdb\u60a8\u7684\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-maximize-your-seo-potential-with-google-search-console\" class=\"wp-block-heading\"><span>\u5229\u7528 Google Search Console \u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u60a8\u7684 SEO \u6f5c\u529b<\/span><\/h2>\n<p><span>SEO \u53ef\u80fd\u5f88\u590d\u6742\uff0c\u5546\u4e1a\u5de5\u5177\u901a\u5e38\u4f1a\u5bfc\u81f4\u8017\u65f6\u7684\u6280\u672f\u4fee\u590d\uff0c\u4f46\u6548\u679c\u6709\u9650\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528 Google \u7684\u8bca\u65ad\u6570\u636e\u6765\u53d1\u73b0\u53ef\u5feb\u901f\u89c1\u6548\u7684\u76f4\u63a5\u4f18\u5316\u673a\u4f1a\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u4e86\u89e3\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/link-ga4-google-search-console-436350\"><strong><em><span>\u5982\u4f55\u5c06 GA4 \u4e0e Google Search Console \u5173\u8054<\/span><\/em><\/strong><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO\u770b\u8d77\u6765\u8ba9\u4eba\u96be\u4ee5\u5e94\u4ed8\uff0c\u56e0\u4e3a\u6709\u592a\u591a\u7684\u4fe1\u606f\u548c\u4f17\u591a\u53ef\u7528\u7684\u5de5\u5177\u3002 \u5bf9\u4e8e\u7ecf\u9a8c\u4e0d\u8db3\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u4e9b\u5de5\u5177\u4e2d\u7684\u5927\u91cf\u5efa\u8bae\u5f80\u5f80\u4f1a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1444","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1444"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1444\/revisions"}],"predecessor-version":[{"id":2524,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1444\/revisions\/2524"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}