{"id":1446,"date":"2025-03-30T05:18:17","date_gmt":"2025-03-29T21:18:17","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1446"},"modified":"2025-03-30T05:41:13","modified_gmt":"2025-03-29T21:41:13","slug":"%e6%b3%95%e5%ad%a6%e7%a1%95%e5%a3%ab-llm-%e6%97%b6%e4%bb%a3%e7%9a%84%e6%90%9c%e7%b4%a2%e6%9f%a5%e8%af%a2%e9%95%bf%e5%ba%a6%e5%a6%82%e4%bd%95%e5%8f%98%e5%8c%96%ef%bc%9a%e5%93%81%e7%89%8c%e6%b4%9e","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1446","title":{"rendered":"\u6cd5\u5b66\u7855\u58eb (LLM) \u65f6\u4ee3\u7684\u641c\u7d22\u67e5\u8be2\u957f\u5ea6\u5982\u4f55\u53d8\u5316\uff1a\u54c1\u724c\u6d1e\u5bdf"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/seo-guide-large-language-models-413227\"><span>\u5927\u578b\u8bed\u8a00\u6a21\u578b<\/span><\/a><span>\uff08LLM\uff09\u7684\u51fa\u73b0\u6807\u5fd7\u7740\u81ea\u79fb\u52a8\u6280\u672f\u5174\u8d77\u4ee5\u6765\u641c\u7d22\u4f53\u9a8c\u6700\u91cd\u5927\u7684\u8f6c\u53d8\u3002<\/span><\/p>\n<p><span>Google \u7684 SERP \u6b63\u5728\u8d85\u8d8a\u4f20\u7edf\u7684 10 \u4e2a\u84dd\u8272\u94fe\u63a5\uff0c\u5f15\u5165<\/span><a href=\"https:\/\/searchengineland.com\/google-ai-overviews-gains-new-citations-and-links-plus-more-445211\"><span>AI \u6982\u89c8<\/span><\/a><span>\u548c\u5176\u4ed6\u589e\u5f3a\u529f\u80fd\u3002\u5bf9\u54c1\u724c\u548c\u6d88\u8d39\u8005\u7684\u5168\u9762\u5f71\u54cd\u4ecd\u5728\u663e\u73b0<\/span><\/p>\n<p><span>\u672c\u6587\u63a2\u8ba8\u4e86\u8fd9\u6837\u7684\u5047\u8bbe\uff1a\u6cd5\u5b66\u7855\u58eb\u5b66\u4f4d\u878d\u5165\u65e5\u5e38\u751f\u6d3b\u5c06\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4eba\u4eec\u7684\u641c\u7d22\u65b9\u5f0f\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e\u6cd5\u5b66\u7855\u58eb\u80fd\u591f\u63d0\u4f9b\u8be6\u7ec6\u7684\u7b54\u6848\uff0c\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u4ece\u7b80\u5355\u7684\u67e5\u8be2\uff08\u4f8b\u5982\u201c\u6c7d\u8f66\u4fdd\u9669\u201d\u3001\u201c\u8dd1\u978b\u201d\uff09\u8f6c\u5411\u66f4\u590d\u6742\u7684\u5bf9\u8bdd\u5f0f\u641c\u7d22\uff08\u4f8b\u5982\u201c2022 \u6b3e\u96c5\u9601\u7684\u6c7d\u8f66\u4fdd\u9669\u591a\u5c11\u94b1\uff1f\u201d\uff09\u3002<\/span><\/p>\n<h2 id=\"h-hypothesis-the-shift-in-consumer-search-behavior\" class=\"wp-block-heading\"><span>\u5047\u8bbe\uff1a\u6d88\u8d39\u8005\u641c\u7d22\u884c\u4e3a\u7684\u8f6c\u53d8<\/span><\/h2>\n<p><span>\u81ea\u4ece LLM \u6a21\u578b\u63a8\u51fa\u4ee5\u6765\uff0c\u6d88\u8d39\u8005\u5df2\u7ecf\u5f00\u59cb\u8f6c\u53d8\u5176\u5bf9\u5305\u542b\u8f83\u957f\u67e5\u8be2\u7684\u9879\u76ee\u7684\u641c\u7d22\u6a21\u5f0f\u3002<\/span><\/p>\n<h2 id=\"h-methodology-analyzing-google-ads-data\" class=\"wp-block-heading\"><span>\u65b9\u6cd5\uff1a\u5206\u6790 Google Ads \u6570\u636e<\/span><\/h2>\n<p><span>\u7531\u4e8e\u5305\u62ec Google \u7684 Gemini \u548c AI Overviews \u5728\u5185\u7684\u5404\u79cd LLM \u7684\u641c\u7d22\u6570\u636e\u5c1a\u672a\u63d0\u4f9b\uff0c\u56e0\u6b64\u6211\u4f7f\u7528\u4e86\u6765\u81ea Google Ads \u7684\u641c\u7d22\u67e5\u8be2\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u63d0\u53d6\u4e86\u4ece 2022 \u5e74 1 \u6708 1 \u65e5\u5230 2024 \u5e74 5 \u6708 31 \u65e5\u7684\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\uff0c\u7ed3\u679c\u4ea7\u751f\u4e86 4100 \u4e07\u6b21\u641c\u7d22\u67e5\u8be2\u548c\u8d85\u8fc7 8300 \u4e07\u6b21\u5c55\u793a\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u628a\u6570\u636e\u5206\u6210\u4e09\u7c7b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>Pre-ChatGPT<\/span><\/strong><span>\uff082022 \u5e74 1 \u6708 1 \u65e5 &#8211; 2022 \u5e74 11 \u6708 30 \u65e5\uff09\uff1a\u76ee\u524d\u8fd8\u6ca1\u6709\u9762\u5411\u6d88\u8d39\u8005\u7684 LLM\u3002\u6d88\u8d39\u8005\u4ecd\u5c06\u4ee5\u201c\u4f20\u7edf\u65b9\u5f0f\u201d\u8fdb\u884c\u641c\u7d22\u3002<\/span><\/li>\n<li><strong><span>ChatGPT \u540e\u7684 12 \u4e2a\u6708<\/span><\/strong><span>\uff082022 \u5e74 12 \u6708 1 \u65e5\u81f3 2023 \u5e74 12 \u6708 31 \u65e5\uff09\uff1a\u5728\u6b64\u6570\u636e\u8303\u56f4\u5185\uff0c\u6d88\u8d39\u8005\u73b0\u5728\u63a5\u89e6\u5230\u4e86 LLM\uff0c\u5e76\u4e14\u53ef\u80fd\u5df2\u7ecf\u5f00\u59cb\u6539\u53d8\u4ed6\u4eec\u4e0e\u641c\u7d22\u4e92\u52a8\u7684\u65b9\u5f0f\u3002<\/span><\/li>\n<li><strong><span>2024 \u5e74\u8fc4\u4eca<\/span><\/strong><span>\uff082024 \u5e74 1 \u6708 1 \u65e5 &#8211; 2024 \u5e74 5 \u6708 31 \u65e5\uff09\uff1aGemini \u4e8e 2023 \u5e74 12 \u6708 6 \u65e5\u53d1\u5c04\u3002\u8fd9\u4e2a\u65f6\u95f4\u6bb5\u6709\u52a9\u4e8e\u4fdd\u6301\u6708\u4efd\u7684\u6574\u6d01\uff0c\u4f46\u73b0\u5728\u968f\u7740\u8c37\u6b4c\u4ea7\u54c1\u7684\u5168\u9762\u63a8\u51fa\uff0c\u8fd9\u5c06\u662f\u4ed6\u4eec\u53ef\u4ee5\u83b7\u5f97\u7684\u6700\u201c\u5148\u8fdb\u201d\u7684\u65e5\u671f\u8303\u56f4\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-results-how-search-term-lengths-and-metrics-have-changed\" class=\"wp-block-heading\"><span>\u7ed3\u679c\uff1a\u641c\u7d22\u8bcd\u957f\u5ea6\u548c\u6307\u6807\u5982\u4f55\u53d8\u5316<\/span><\/h2>\n<p><span>\u5728\u67e5\u770b\u4e86\u8fc7\u53bb 29 \u4e2a\u6708\u7684 4100 \u4e07\u4e2a\u641c\u7d22\u8bcd\u53ca\u5176\u76f8\u5e94\u7684\u5c55\u793a\u6b21\u6570\u3001\u70b9\u51fb\u6b21\u6570\u548c\u8d39\u7528\u6570\u636e\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u5f97\u51fa\u4ec0\u4e48\u7ed3\u8bba\uff1f<\/span><\/p>\n<p><span>\u81ea ChatGPT \u63a8\u51fa\u4ee5\u6765\uff0c\u641c\u7d22\u8bcd\u957f\u5ea6\u6709\u6240\u589e\u52a0\uff0c\u4f46\u589e\u957f\u901f\u5ea6\u7f13\u6162\u3002\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4e0a\u5347\uff0c\u70b9\u51fb\u7387\u4e0b\u964d\u3002LLM \u548c AI \u6982\u89c8\u4f3c\u4e4e\u51cf\u5c11\u4e86\u4f20\u7edf\u5e7f\u544a\u7684\u70b9\u51fb\u6b21\u6570\uff0c\u56e0\u4e3a\u641c\u7d22\u8f83\u957f\u67e5\u8be2\u7684\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u901a\u8fc7 AI \u6982\u89c8\u627e\u5230\u4ed6\u4eec\u60f3\u8981\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u9996\u5148\uff0c\u6211\u4eec\u6765\u770b\u4e00\u4e0b\u6570\u636e\u5728\u67e5\u8be2\u957f\u5ea6\u65b9\u9762\u968f\u65f6\u95f4\u7684\u53d8\u5316\u60c5\u51b5\u3002\u67e5\u770b\u8fd9\u4e09\u4e2a\u6570\u636e\u96c6\u7684\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6570\u636e\u53d1\u751f\u4e86\u4e00\u4e9b\u7ec6\u5fae\u7684\u53d8\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u6700\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c5-6 \u4e2a\u8bcd\u7684\u5173\u952e\u8bcd\u548c 7-8 \u4e2a\u8bcd\u7684\u5173\u952e\u8bcd\u4e4b\u95f4\u53d1\u751f\u4e86\u53d8\u5316\u3002\u81ea ChatGPT \u63a8\u51fa\u4ee5\u6765\uff0c\u5305\u542b 7-8 \u4e2a\u8bcd\u7684\u641c\u7d22\u8bcd\u51e0\u4e4e\u7ffb\u4e86\u4e00\u756a\uff0c\u5e76\u4ece 5-6 \u4e2a\u641c\u7d22\u8bcd\u4e2d\u593a\u8d70\u4e86\u8fd9\u4e00\u6570\u91cf\u3002\u800c\u5176\u4f59\u7684\u641c\u7d22\u8bcd\u5219\u4fdd\u6301\u76f8\u5f53\u7a33\u5b9a\uff0c\u4ec5\u5411\u4e24\u4e2a\u65b9\u5411\u79fb\u52a8\u4e86\u4e0d\u5230 15 \u4e2a\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u6211\u60f3\u8bf4\uff0c\u90a3\u4e9b\u4e4b\u524d\u641c\u7d22\u8fc7\u7a0d\u5fae\u590d\u6742\u4e00\u70b9\u7684\u672f\u8bed\u7684\u6d88\u8d39\u8005\uff0c\u73b0\u5728\u5f00\u59cb\u5728\u67e5\u8be2\u65f6\u4f7f\u7528\u989d\u5916\u7684\u5bf9\u8bdd\u4fee\u9970\u8bed\uff0c\u53d8\u5f97\u66f4\u52a0\u5177\u4f53\u3002\u00a0<\/span><\/p>\n<p><span>\u603b\u4f53\u800c\u8a00\uff0c\u6211\u4eec\u4ecd\u7136\u53ea\u8ba8\u8bba 10% \u5305\u542b 7 \u4e2a\u4ee5\u4e0a\u5355\u8bcd\u7684\u5173\u952e\u8bcd\u3002\u5927\u591a\u6570\u5173\u952e\u8bcd\u7684\u67e5\u8be2\u8bcd\u6570\u4ecd\u5c11\u4e8e 4 \u4e2a\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445378 entered lazyloaded\" title=\"\u56fe\u8868\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length.png.webp\" alt=\"\u6309\u67e5\u8be2\u957f\u5ea6\u5212\u5206\u7684\u5c55\u793a\u6b21\u6570\" width=\"1200\" height=\"742\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length.png.webp 1200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-547x338.png.webp 547w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-800x495.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-183x113.png 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length-768x475.png.webp 768w\" data-lazy-sizes=\"(max-width: 1200px) 100vw, 1200px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Impressions-by-query-length.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4e00\u4e9b\u541e\u5410\u91cf\u6307\u6807\u4ee5\u53ca\u5b83\u4eec\u968f\u65f6\u95f4\u7684\u53d8\u5316\u60c5\u51b5\u3002\u4ece CPC \u5f00\u59cb\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u8fc7\u53bb\u516d\u4e2a\u6708 CPC \u6210\u672c\u5927\u5e45\u4e0a\u6da8\u3002\u00a0<\/span><\/p>\n<p><span>\u6240\u6709\u641c\u7d22\u8bcd\u7c7b\u522b\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5747\u6709\u6240\u589e\u52a0\uff0c\u5176\u4e2d 3-6 \u4e2a\u5173\u952e\u8bcd\u957f\u5ea6\u7c7b\u522b\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u589e\u5e45\u6700\u5927\u3002\u5728\u8fc7\u53bb 18 \u4e2a\u6708\u4e2d\uff0c\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u57fa\u672c\u6301\u5e73\uff0c\u4f46\u4eca\u5e74\u5df2\u4e0a\u6da8 60%\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u91cc\u80af\u5b9a\u53d1\u751f\u4e86\u4e00\u4e9b\u4e8b\u60c5\uff0c\u7279\u522b\u662f\u5f53\u4f60\u68c0\u67e5\u540c\u4e00\u6570\u636e\u96c6\u7684\u70b9\u51fb\u7387\u65f6\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445379 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length.png.webp\" alt=\"\u6309\u67e5\u8be2\u957f\u5ea6\u8ba1\u7b97\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\" width=\"1160\" height=\"748\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length.png.webp 1160w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-524x338.png.webp 524w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-800x516.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-175x113.png.webp 175w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length-768x495.png.webp 768w\" data-lazy-sizes=\"(max-width: 1160px) 100vw, 1160px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CPC-by-query-length.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>AI \u6982\u89c8\u5bf9\u70b9\u51fb\u7387\u7684\u5047\u8bbe\u662f\u5e7f\u544a\u7684\u70b9\u51fb\u6b21\u6570\u51cf\u5c11\u3002\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u8fd9\u4f3c\u4e4e\u662f\u6b63\u786e\u7684\uff0c\u70b9\u51fb\u7387\u5168\u9762\u4e0b\u964d\u3002\u540c\u6837\uff0c\u8fd9\u5728 5-7 \u4e2a\u641c\u7d22\u8bcd\u957f\u5ea6\u7684\u65f6\u95f4\u6bb5\u4e2d\u6700\u4e3a\u660e\u663e\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e0e\u4ee5\u4e0b\u60f3\u6cd5\u4e00\u81f4\uff1a\u4eba\u4eec\u5728\u67e5\u8be2\u4e2d\u8f93\u5165\u7684\u7ec6\u8282\u8d8a\u591a\uff0c\u8c37\u6b4c\u5c31\u8d8a\u6709\u53ef\u80fd\u6839\u636e\u66f4\u660e\u786e\u7684\u67e5\u8be2\u663e\u793a AI \u6982\u8ff0\u3002<\/span><\/p>\n<p><span>\u641c\u7d22\u91cf\u8fd8\u5728\uff0c\u56e0\u4e3a\u5c55\u793a\u6b21\u6570\u6ca1\u6709\u51cf\u5c11\u3002\u7136\u800c\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u867d\u7136\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4e00\u76f4\u5728\u4e0a\u5347\uff0c\u4f46\u8fc7\u53bb\u516d\u4e2a\u6708\u7684\u70b9\u51fb\u7387\u5374\u6709\u6240\u4e0b\u964d\uff0c\u8fd9\u4e0e AI \u6982\u89c8\u7684\u63a8\u51fa\u76f8\u543b\u5408\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445380 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length.png.webp\" alt=\"\u6309\u67e5\u8be2\u957f\u5ea6\u8ba1\u7b97\u7684\u70b9\u51fb\u7387\" width=\"1064\" height=\"726\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length.png.webp 1064w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-495x338.png.webp 495w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-800x546.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-166x113.png.webp 166w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length-768x524.png.webp 768w\" data-lazy-sizes=\"(max-width: 1064px) 100vw, 1064px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/CTR-by-query-length.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-action-items-adapting-to-the-new-search-environment\" class=\"wp-block-heading\"><span>\u884c\u52a8\u9879\u76ee\uff1a\u9002\u5e94\u65b0\u7684\u641c\u7d22\u73af\u5883<\/span><\/h2>\n<h3 id=\"h-monitoring-search-term-data\" class=\"wp-block-heading\"><span>\u76d1\u63a7\u641c\u7d22\u8bcd\u6570\u636e<\/span><\/h3>\n<p><span>\u9996\u5148\u8ddf\u8e2a\u60a8\u7684\u641c\u7d22\u8bcd\u6570\u636e\u3002\u8fd9\u53ef\u4ee5\u8ba9\u60a8\u4e86\u89e3\u60a8\u7684\u7279\u5b9a\u4ea7\u54c1\u548c\u5173\u952e\u8bcd\u96c6\u53d7\u5230\u7684\u5f71\u54cd\uff0c\u5e76\u8bc6\u522b\u53ef\u80fd\u8868\u660e\u6d88\u8d39\u8005\u884c\u4e3a\u53d1\u751f\u53d8\u5316\u7684\u4efb\u4f55\u8f6c\u53d8\u6216\u8d8b\u52bf\u3002<\/span><\/p>\n<h3 id=\"h-analyzing-consumer-behavior\" class=\"wp-block-heading\"><span>\u5206\u6790\u6d88\u8d39\u8005\u884c\u4e3a<\/span><\/h3>\n<p><span>\u5982\u679c\u60a8\u6ce8\u610f\u5230\u6d88\u8d39\u8005\u7684\u641c\u7d22\u65b9\u5f0f\u53d1\u751f\u4e86\u53d8\u5316\u6216\u6f14\u53d8\uff0c\u90a3\u4e48\u662f\u65f6\u5019\u6df1\u5165\u6316\u6398\u4e86\u3002\u5206\u6790\u6570\u636e\u4ee5\u53d1\u73b0\u53ef\u4ee5\u5f71\u54cd\u60a8\u521b\u5efa\u7684\u7740\u9646\u9875\u3001\u5e7f\u544a\u6587\u6848\u548c\u5185\u5bb9\u7c7b\u578b\u7684\u89c1\u89e3\u3002\u00a0<\/span><\/p>\n<p><span>\u968f\u7740\u6d88\u8d39\u8005\u4ece\u4f20\u7edf\u7684\u641c\u7d22\u67e5\u8be2\u8f6c\u5411\u66f4\u591a\u7684\u5bf9\u8bdd\u5f0f\u641c\u7d22\uff0c\u4ed6\u4eec\u53ef\u4ee5\u66f4\u76f4\u63a5\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u610f\u56fe\uff0c\u8fd9\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/span><\/p>\n<h3 id=\"h-monitoring-llms\" class=\"wp-block-heading\"><span>\u76d1\u63a7\u6cd5\u5b66\u7855\u58eb<\/span><\/h3>\n<p><span>\u6211\u4eec\u5df2\u7ecf\u5f00\u59cb\u8ddf\u8e2a\u5404\u79cd LLM\uff08\u4f8b\u5982 ChatGPT\u3001Perplexity \u548c Gemini\uff09\uff0c\u4ee5\u89c2\u5bdf\u5b83\u4eec\u663e\u793a\u67d0\u4e9b\u54c1\u724c\u7684\u9891\u7387\u4ee5\u53ca\u8fd9\u4e9b\u7ed3\u679c\u6bcf\u5929\u7684\u6ce2\u52a8\u60c5\u51b5\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u4e00\u5468\u5185\uff0c\u5b58\u5728\u611f\u5f97\u5206\uff08\u4e00\u4e2a\u54c1\u724c\u5728\u4e0d\u540c LLM \u4e2d\u51fa\u73b0\u7684\u9891\u7387\uff09\u6bcf\u5929\u53ef\u80fd\u4f1a\u6709\u9ad8\u8fbe 20% \u7684\u53d8\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u968f\u7740\u641c\u7d22\u6280\u672f\u53d8\u5316\u7684\u901f\u5ea6\u4e0d\u65ad\u52a0\u5feb\uff0c\u5728\u65e9\u671f\u9636\u6bb5\u4e86\u89e3\u548c\u76d1\u63a7\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u63d0\u4f9b\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445381 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM.png.webp\" alt=\"LLM \u6240\u6709\u63d0\u793a\u7684\u6bcf\u65e5\u51fa\u52e4\u7387\" width=\"1568\" height=\"718\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM.png.webp 1568w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-600x275.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-800x366.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-768x352.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM-1536x703.png 1536w\" data-lazy-sizes=\"(max-width: 1568px) 100vw, 1568px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Daily-presence-score-for-all-prompts-by-LLM.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-random-finding\" class=\"wp-block-heading\"><span>\u968f\u673a\u53d1\u73b0<\/span><\/h2>\n<p><span>\u6211\u4e0d\u77e5\u9053\u6d88\u8d39\u8005\u53ea\u7528\u8868\u60c5\u7b26\u53f7\u8fdb\u884c\u641c\u7d22\u3002\u6211\u81ea\u5df1\u4ece\u672a\u8003\u8651\u8fc7\u8fd9\u6837\u505a\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u6d4f\u89c8\u641c\u7d22\u67e5\u8be2\u7ed3\u679c\u540e\uff0c\u6211\u53d1\u73b0\u5f88\u591a\u4ec5\u5305\u542b\u8868\u60c5\u7b26\u53f7\u7684\u641c\u7d22\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-445382 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms.png.webp\" alt=\"\u4ec5\u9650\u8868\u60c5\u7b26\u53f7\u7684\u641c\u7d22\" width=\"470\" height=\"620\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms.png.webp 470w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms-256x338.png 256w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms-455x600.png.webp 455w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms-86x113.png.webp 86w\" data-lazy-sizes=\"(max-width: 470px) 100vw, 470px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Emoji-only-search-terms.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4e0a\u9762\u7684\u4f8b\u5b50\u663e\u793a\u6d88\u8d39\u8005\u6b63\u5728\u5bfb\u627e\u7535\u5f71\u201c\u5fcd\u8005\u795e\u9f9f\u201d\u3002\u8c37\u6b4c\u8db3\u591f\u806a\u660e\uff0c\u53ef\u4ee5\u6b63\u786e\u89e3\u91ca\u548c\u6620\u5c04\u8fd9\u4e9b\u641c\u7d22\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u60a8\u7684\u5782\u76f4\u884c\u4e1a\u548c\u54c1\u724c\uff0c\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u503c\u5f97\u63a2\u7d22\u7684\u672a\u5f00\u53d1\u673a\u4f1a\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLM\uff09\u7684\u51fa\u73b0\u6807\u5fd7\u7740\u81ea\u79fb\u52a8\u6280\u672f\u5174\u8d77\u4ee5\u6765\u641c\u7d22\u4f53\u9a8c\u6700\u91cd\u5927\u7684\u8f6c\u53d8\u3002 Google \u7684 SERP \u6b63\u5728\u8d85 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1446","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1446"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1446\/revisions"}],"predecessor-version":[{"id":2525,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1446\/revisions\/2525"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1446"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}