{"id":1466,"date":"2025-04-09T00:40:16","date_gmt":"2025-04-08T16:40:16","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1466"},"modified":"2025-04-09T00:54:09","modified_gmt":"2025-04-08T16:54:09","slug":"%e9%87%8d%e6%96%b0%e5%ae%9a%e4%b9%89-seo%ef%bc%9a%e4%b8%ba%e4%bb%80%e4%b9%88%e8%ae%ad%e7%bb%83%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e6%98%af%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e6%97%b6%e4%bb%a3","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1466","title":{"rendered":"\u91cd\u65b0\u5b9a\u4e49 SEO\uff1a\u4e3a\u4ec0\u4e48\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\u662f\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u7684\u65b0\u6e38\u620f"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5f88\u62b1\u6b49\uff0c\u5b69\u5b50\u4eec\uff0c\u4f46\u662f<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u5df2\u7ecf\u4e0d\u518d\u50cf\u4ee5\u524d\u90a3\u6837\u4e86\u3002<\/span><\/p>\n<p><span>\u73b0\u5728\u662f\u65f6\u5019\u629b\u5f03\u201c\u4f18\u5316\u201d\u7684\u65e7\u89c2\u5ff5\uff0c\u5f00\u59cb\u601d\u8003\u6211\u4eec\u771f\u6b63\u8981\u505a\u7684\u4e8b\u60c5\uff1a\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u4e2a\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u7f8e\u4e3d\u65b0\u4e16\u754c\u4e2d\uff0c\u6211\u4eec\u8fdb\u884c\u641c\u7d22\u7684\u65b9\u5f0f\u5df2\u7ecf\u53d1\u751f\u4e86\u6839\u672c\u6027\u7684\u53d8\u5316\uff0c\u800c\u575a\u6301\u8fc7\u65f6\u7684\u89c2\u5ff5\u4e0d\u4f1a\u8ba9\u6211\u4eec\u8d70\u5f97\u592a\u8fdc\u3002<\/span><\/p>\n<h2 id=\"h-why-optimization-no-longer-reflects-modern-seo\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u201c\u4f18\u5316\u201d\u4e0d\u518d\u53cd\u6620\u73b0\u4ee3 SEO<\/span><\/h2>\n<p><span>\u81ea\u4ece\u8fd1 30 \u5e74\u524d\u201c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u201d\u4e00\u8bcd\u8bde\u751f\u4ee5\u6765\uff0c\u5927\u7ea6\u6bcf\u4e24\u5e74\u5c31\u4f1a\u6709\u4e00\u6b21\uff0c\u4e00\u4e9b\u8981\u4e48\u6d88\u606f\u4e0d\u7075\u901a\uff0c\u8981\u4e48\u4e3a\u4e86\u5f15\u4eba\u6ce8\u76ee\u7684\u4e2a\u4eba\u6216\u5b9e\u4f53\u5927\u80c6\u800c\u5ba2\u89c2\u5730\u5ba3\u626c\u201cSEO \u5df2\u6b7b\u201d\u7684\u89c2\u70b9\u3002<\/span><\/p>\n<p><span>\u6570\u5b57\u8702\u7a9d\u88ab\u6405\u52a8\u4e86\u4e00\u9635\u5b50\uff0c\u968f\u540e\u4eba\u4eec\u7684\u6ce8\u610f\u529b\u4fbf\u9010\u6e10\u6d88\u6563\uff0c\u4e1a\u52a1\u53c8\u7167\u5e38\u8fdb\u884c\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/what-is-generative-ai-how-it-works-432402\"><span>\u4f46\u5728\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd<\/span><\/a><span>\u7684\u65b0\u4e16\u754c\u53ca\u5176\u4e0e\u641c\u7d22\u5f15\u64ce\u878d\u5408\u7684\u5e73\u8861\u4e2d\uff0c\u6211\u5bf9\u201c\u4f18\u5316\u201d\u4e00\u8bcd\u6709\u4e86\u65b0\u7684\u8ba4\u8bc6\uff0c\u4e5f\u8bb8\u8fd9\u4f1a\u5bf9\u6211\u4eec\u770b\u5f85\u548c\u601d\u8003\u8fd9\u4e00\u505a\u6cd5\u7684\u65b9\u5f0f\u4ea7\u751f\u66f4\u6301\u4e45\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u6211\u5728\u8fd9\u91cc\u5e76\u4e0d\u662f\u8981\u5ba3\u5e03\u201cSEO\u201d\u7684\u505a\u6cd5\u5df2\u7ecf\u6d88\u4ea1\u2014\u2014\u5b83\u7edd\u5bf9\u4e0d\u662f\u3002\u4f46\u4ece\u8bed\u8a00\u5b66\u4e0a\u8bb2\uff0c\u201c\u4f18\u5316\u201d\u4e00\u8bcd\u5bf9\u6211\u6765\u8bf4\u5df2\u7ecf\u6d88\u4ea1\u4e86\u3002<\/span><\/p>\n<p><span>\u5f53\u6211\u4eec\u91cd\u65b0\u601d\u8003\u5982\u4f55\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\u8fdb\u884c\u641c\u7d22\u65f6\uff0c\u8fd9\u79cd\u8bed\u8a00\u7684\u8f6c\u53d8\u5b9e\u9645\u4e0a\u662f\u6709\u76ca\u7684\uff0c\u5bf9\u6211\u4ee5\u53ca\u4e1a\u5185\u7684\u8bb8\u591a\u5176\u4ed6\u4eba\u6765\u8bf4\u90fd\u662f\u5982\u6b64\u3002\u00a0<\/span><\/p>\n<p><span>\u201c\u4f18\u5316\u201d\u4e00\u8bcd\u4e0d\u518d\u9002\u5408\u6211\u4eec\u8fc7\u53bb 30 \u5e74\u6240\u505a\u7684\u4e8b\u60c5\uff0c\u56e0\u4e3a\u641c\u7d22\u5f15\u64ce\u4e00\u76f4\u662f\u4e00\u79cd\u590d\u6742\u7684\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u3002<\/span><\/p>\n<p><span>SEO \u4e00\u76f4\u6709\u610f\u6216\u65e0\u610f\u5730\u7ad9\u5728\u4e0e\u4eba\u5de5\u667a\u80fd\u4e92\u52a8\u7684\u6700\u524d\u6cbf\uff0c\u4ee3\u8868\u4ed6\u4eec\u7684\u7f51\u7ad9\u3001\u6570\u5b57\u8d44\u4ea7\u548c\u8eab\u4efd\u3002<\/span><\/p>\n<h2 id=\"h-traditional-seos-are-human-intermediaries-between-our-content-and-generative-ai\" class=\"wp-block-heading\"><span>\u4f20\u7edf\u7684\u201cSEO\u201d\u662f\u6211\u4eec\u7684\u5185\u5bb9\u548c\u751f\u6210 AI \u4e4b\u95f4\u7684\u4eba\u7c7b\u4e2d\u4ecb<\/span><\/h2>\n<p><span>\u8fc7\u53bb\u4e24\u5e74\u591a\u6765\uff0c\u73b0\u4ee3\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c ChatGPT \u7684\u5174\u8d77\u52a0\u901f\u5e76\u9610\u660e\u4e86\u4eba\u4eec\u5bf9\u641c\u7d22\u884c\u4e1a\u4e00\u76f4\u4ee5\u6765\u771f\u6b63\u6240\u505a\u7684\u4e8b\u60c5\u7684\u8ba4\u8bc6\u2014\u2014\u6210\u4e3a\u6570\u5b57\u5a92\u4f53\u548c\u4eba\u5de5\u667a\u80fd\u4e4b\u95f4\u7684\u4eba\u7c7b\u4e2d\u4ecb\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u5e76\u6ca1\u6709\u4e3a\u641c\u7d22\u5f15\u64ce\u201c\u4f18\u5316\u201d\u8d44\u4ea7\uff1b\u76f8\u53cd\uff0c\u6211\u4eec\u4e00\u76f4\u5728\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\u4ee5\u6700\u76f8\u5173\u7684\u65b9\u5f0f\u7406\u89e3\u5e76\u5728\u5176\u65e0\u9650\u751f\u6210\u7684\u5217\u8868\u4e2d\u4e0e\u6211\u4eec\u7684\u6570\u5b57\u8d44\u4ea7\u5efa\u7acb\u76f4\u63a5\u8054\u7cfb\u3002\u00a0<\/span><\/p>\n<p><span>\u4f17\u6240\u5468\u77e5\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u662f\u6570\u5b57\u5a92\u4f53\u7684\u4e3b\u529b\uff0c\u5b83\u4ecd\u7136\u9700\u8981\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4eba\u7c7b\u6307\u5bfc\u6765\u8bad\u7ec3\u624d\u80fd\u53d1\u6325\u5168\u90e8\u529f\u6548\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u641c\u7d22\u667a\u80fd\u7684\u80cc\u666f\u4e0b\uff0cSEO \u4e00\u76f4\u626e\u6f14\u7740\u540c\u6837\u91cd\u8981\u7684\u89d2\u8272\uff0c\u4f5c\u4e3a\u8d44\u4ea7\u548c AI \u4e4b\u95f4\u7684\u4eba\u7c7b\u4e2d\u4ecb\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e00\u7b80\u5355\u7684\u542f\u793a\u5bf9\u4e8e\u60a8\u5982\u4f55\u770b\u5f85\u8fdb\u5165\u4eba\u5de5\u667a\u80fd\u65b0\u4e16\u754c\u7684 SEO \u4f53\u9a8c\u4ee5\u53ca\u7f51\u7ad9\u6240\u6709\u8005\u548c\u516c\u53f8\u5982\u4f55\u770b\u5f85\u4ed6\u4eec\u7684\u52aa\u529b\u5177\u6709\u91cd\u5927\u5f71\u54cd\u3002\u5c31\u50cf SEO \u672c\u8eab\u4e00\u6837\uff0c\u5b83\u4ecd\u7136\u4e0d\u662f\u706b\u7bad\u79d1\u5b66\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-the-etymology-of-optimization-and-rise-of-the-generative-ai-human-intermediary\" class=\"wp-block-heading\"><span>\u201c\u4f18\u5316\u201d\u7684\u8bcd\u6e90\u548c\u751f\u6210\u4eba\u5de5\u667a\u80fd\u4eba\u7c7b\u4e2d\u4ecb\u7684\u5174\u8d77<\/span><\/h2>\n<p><span>\u5728\u6df1\u5165\u63a2\u8ba8\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5feb\u901f\u56de\u987e\u4e00\u4e0b\u201c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u201d\u7684\u8d77\u6e90\u4ee5\u53ca\u4eba\u4eec\u4e0e\u4eba\u5de5\u667a\u80fd\u4e92\u52a8\u7684\u7b80\u8981\u5386\u53f2\u3002<\/span><\/p>\n<p><span>\u5728\u6211 2012 \u5e74\u51fa\u7248\u7684\u300a\u641c\u7d22\u4e0e\u793e\u4ea4\uff1a\u5b9e\u65f6\u5185\u5bb9\u8425\u9500\u7684\u6743\u5a01\u6307\u5357\u300b\uff08Wiley\/Sybex\uff09\u4e00\u4e66\u4e2d\uff0c\u6211\u5229\u7528\u4e86\u81ea\u5df1\u7684\u7ecf\u9a8c\uff0c\u6df1\u5165\u7814\u7a76\u4e86\u8be5\u672f\u8bed\u7684\u6240\u6709\u53ef\u80fd\u8d77\u6e90\u3002\u4ee5\u4e0b\u662f\u4e66\u4e2d\u7684\u4e00\u6bb5\u5f15\u6587\uff1a<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u5373\u4f7f\u5728\u65e9\u671f\u9636\u6bb5\uff0c\u641c\u7d22\u5f15\u64ce\u4e5f\u662f\u57fa\u4e8e\u6838\u5fc3\u7f51\u7edc\u539f\u5219\uff0c\u5e76\u4e14\u662f\u7531\u4eba\u7c7b\u5f00\u53d1\u7684\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u65e9\u671f\u7684\u641c\u7d22\u5de5\u7a0b\u5e08\u5728\u4f18\u5316\u5185\u5bb9\u65b9\u9762\u4e0d\u65ad\u4e0e\u51fa\u7248\u5546\u4e89\u6597\u3002\u641c\u7d22\u5f15\u64ce\u5e0c\u671b\u4ee5\u89c2\u5bdf\u8005\u7684\u8eab\u4efd\u6355\u6349\u7f51\u7edc\uff0c\u5e76\u6309\u7167\u4ed6\u4eec\u770b\u5230\u7684\u987a\u5e8f\u5bf9\u8fd9\u4e9b\u9875\u9762\u8fdb\u884c\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u5f53\u7136\uff0c\u5e76\u4e0d\u662f\u6240\u6709\u7f51\u7edc\u51fa\u7248\u5546\u90fd\u8ba4\u540c\u4ed6\u4eec\u7684\u7ed3\u679c\uff0c\u6709\u4e9b\u51fa\u7248\u5546\u5f00\u59cb\u901a\u8fc7\u73b0\u5728\u5e7f\u4e3a\u4eba\u77e5\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u6765\u9006\u5411\u5de5\u7a0b\u8fd9\u4e00\u8fc7\u7a0b\uff0cSEO \u662f\u7531 Bob Heyman\u3001John Audette \u548c Bruce Clay \u540c\u65f6\u521b\u9020\u7684\u3002\u5f53\u65f6\u641c\u7d22\u5f15\u64ce\u6ca1\u6709\u8003\u8651\u5230\u7684\u662f\uff0c\u4ed6\u4eec\u7684\u6570\u636e\u51e0\u4e4e\u662f\u4e00\u4e2a\u6d3b\u751f\u751f\u7684\u8bed\u6599\u5e93\u3002<\/span><\/p>\n<p><span>\u8bed\u6599\u5e93\u662f\u4ea4\u4e92\u5f0f\u7684\uff0c\u8fd9\u4fc3\u4f7f\u641c\u7d22\u5f15\u64ce\u4ee5\u4ee5\u524d\u672a\u66fe\u8003\u8651\u8fc7\u7684\u65b9\u5f0f\u8fdb\u884c\u521b\u65b0\u3002\u6211\u8ba4\u4e3a\uff0c\u8bb8\u591a\u4eba\u4ecd\u7136\u8ba4\u4e3a\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u7eaf\u7cb9\u662f\u6280\u672f\u6027\u7684\uff0c\u8fd9\u662f\u4e0d\u5e78\u548c\u9519\u8bef\u7684\u3002\u66f4\u51c6\u786e\u7684\u8bf4\u6cd5\u662f\uff0c\u641c\u7d22\u662f\u7531\u4eba\u521b\u5efa\u548c\u7f16\u8f91\u7684\uff0c\u7531\u4eba\u521b\u5efa\u7684\u5185\u5bb9\u7ec4\u6210\uff08\u5373\u4f7f\u4ed6\u4eec\u4f7f\u7528\u6280\u672f\u5de5\u5177\uff09\u3002\u94fe\u63a5\u662f\u7531\u4eba\u521b\u5efa\u7684\u3002\u5bf9\u94fe\u63a5\u548c\u7f51\u7ad9\u4e4b\u95f4\u5173\u7cfb\u7684\u5206\u6790\u5c31\u662f\u7f51\u7edc\u5206\u6790\u3002\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u8bb2\uff0c\u641c\u7d22\u4e00\u76f4\u662f\u201c\u793e\u4ea4\u201d\u548c\u201c\u7f51\u7edc\u5316\u7684\u201d\u3002<\/span><\/p><\/blockquote>\n<p><span>\u8fd9\u91cc\u6700\u503c\u5f97\u6ce8\u610f\u7684\u662f\u4eba\u7c7b\u4e2d\u4ecb\u4ee5\u641c\u7d22\u5f15\u64ce\u5f62\u5f0f\u4e0e\u4eba\u5de5\u667a\u80fd\u4e92\u52a8\u7684\u6982\u5ff5\u3002\u8fd9\u5728\u6700\u65e9\u9636\u6bb5\u662f\u6b63\u786e\u7684\uff0c\u73b0\u5728\u5728\u8bbe\u5b9a\u6240\u9700\u8f93\u51fa\u7684\u8f68\u8ff9\u65b9\u9762\u66f4\u662f\u5982\u6b64\u3002\u00a0<\/span><\/p>\n<p><span>\u540c\u6837\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u90a3\u4e9b\u4ece\u4e8b\u201cSEO\u201d\u5de5\u4f5c\u7684\u4eba\u6b63\u5728\u6311\u6218\u548c\u63a8\u52a8\u6211\u4eec\u5728\u8c37\u6b4c\u3001\u5fae\u8f6f\u5fc5\u5e94\u548c\u5176\u4ed6\u5f15\u64ce\u7684\u670b\u53cb\u5229\u7528\u66f4\u590d\u6742\u7684\u4eba\u5de5\u667a\u80fd\u6280\u672f\u8fdb\u884c\u521b\u65b0\uff0c\u8fd9\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5f15\u9886\u6211\u4eec\u8d70\u5230\u4e86\u4eca\u5929\u3002\u00a0<\/span><\/p>\n<p><span>\u662f\u7684\uff0cSEO \u5df2\u7ecf\u96c6\u4f53\u5730\u76f4\u63a5\u6216\u95f4\u63a5\u5730\u5c06\u751f\u6210\u5f0f AI \u63a8\u5411\u4e86\u4eca\u5929\u7684\u72b6\u6001\u3002\u00a0<\/span><\/p>\n<p><span>\u518d\u6b21\uff0c\u901a\u8fc7\u7b2c\u4e00\u624b\u8d44\u6599\u548c\u5e7f\u6cdb\u7684\u7814\u7a76\uff0c\u6211\u6e05\u695a\u5730\u77e5\u9053\u201c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u201d\u662f\u7531 Clay\u3001Audette \u548c Heyman \u5728\u5f7c\u6b64\u4e0d\u77e5\u60c5\u7684\u60c5\u51b5\u4e0b\u540c\u65f6\u521b\u9020\u7684\u3002\u00a0<\/span><\/p>\n<p><span>\u9c8d\u52c3\u00b7\u6d77\u66fc (Bob Heyman) \u7ecf\u5e38\u88ab\u6392\u9664\u5728\u8fd9\u4e00\u672f\u8bed\u8ba8\u8bba\u4e4b\u5916\uff0c\u4f46\u5728\u8fd9\u65b9\u9762\u4ed6\u4e0e\u514b\u83b1 (Clay) \u548c\u5965\u9edb\u7279 (Audette) \u4e0d\u76f8\u4e0a\u4e0b\u3002<\/span><\/p>\n<p><span>\u201c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u201d\u8fd9\u4e00\u672f\u8bed\u7684\u9996\u6b21\u4f7f\u7528\u662f\u7531\u641c\u7d22\u8bb0\u8005\u3001\u73b0\u4efb\u8c37\u6b4c\u641c\u7d22\u8054\u7edc\u5458\u4e39\u5c3c\u00b7\u6c99\u5229\u6587 (Danny Sullivan) \u53d1\u73b0\u7684\uff0c\u4ed6\u5728 1995 \u5e74\u51fa\u73b0\u5728\u51e0\u4e2a\u6536\u4ef6\u7bb1\u4e2d\u7684\u4e00\u5c01\u672a\u6ce8\u660e\u6765\u6e90\u7684\u5783\u573e\u90ae\u4ef6\u4e2d\u53d1\u73b0\u4e86\u8fd9\u4e2a\u77ed\u8bed\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u8fd9\u79cd\u65b0\u578b\u641c\u7d22\u52a8\u7269\u7684\u540d\u79f0\uff0c\u8fd8\u6709\u5176\u4ed6\u65e9\u671f\u53ef\u884c\u7684\u5019\u9009\u540d\u79f0\u3002<\/span><\/p>\n<p><span>\u201c\u641c\u7d22\u5f15\u64ce\u5b9a\u4f4d\u201d\u7531\u65e9\u671f\u641c\u7d22\u8425\u9500\u4eba\u5458 Frederick Marckini \u4e8e 1996 \u5e74\u5de6\u53f3\u5728\u5176\u540c\u540d\u6280\u672f\u4e66\u7c4d\u4e2d\u4ee5\u53ca\u4ed6\u5f53\u65f6\u89c4\u6a21\u867d\u5c0f\u4f46\u6b63\u5728\u6210\u957f\u7684\u4ee3\u7406\u673a\u6784 iProspect\uff08\u73b0\u5728\u5b83\u5df2\u7ecf\u4e0d\u5c0f\u4e86\uff0c\u591a\u5e74\u524d\u5f52\u5c5e\u6211\u4ee5\u524d\u7684\u96c7\u4e3b\u7535\u901a\u5b89\u5409\u65af\u63a7\u80a1\u516c\u53f8\uff09\u4e2d\u5021\u5bfc\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u5728\u4eba\u5de5\u667a\u80fd\u7684\u9634\u5f71\u4e0b\uff0c\u8fd9\u4e00\u672f\u8bed\u4e5f\u4e0d\u518d\u7b26\u5408\u5f53\u524d\u7684\u505a\u6cd5\u3002<\/span><\/p>\n<p><span>\u4e5f\u8bb8\u4e1a\u754c\u6700\u6fc0\u70c8\u7684\u6279\u8bc4\u6765\u81ea\u6211\u7684\u670b\u53cb\u3001\u641c\u7d22\u754c\u6743\u5a01<\/span><a href=\"https:\/\/searchengineland.com\/author\/mike-grehan\"><span>Mike Grehan<\/span><\/a><span>\uff0c\u4ed6\u51e0\u5341\u5e74\u6765\u4e00\u76f4\u5bf9\u201c\u4f18\u5316\u201d\u4e00\u8bcd\u63d0\u51fa\u8d28\u7591\u3002<\/span><\/p>\n<p><span>\u5728\u641c\u7d22\u53d1\u5c55\u7684\u65e9\u671f\uff0c\u683c\u96f7\u6c49\u5c31\u66fe\u7ed9\u51fa\u8fc7\u4e00\u4e9b\u6700\u660e\u667a\u3001\u6700\u4e0d\u53ef\u6539\u53d8\u7684\u641c\u7d22\u5efa\u8bae\uff0c\u65e0\u8bba\u662f\u5728\u4f1a\u8bae\u821e\u53f0\u4e0a\u53d1\u8868\u6f14\u8bb2\uff0c\u4e3a\u4e3b\u8981\u641c\u7d22\u7f51\u7ad9\u64b0\u5199\u6587\u7ae0\uff0c\u8fd8\u662f\u5728\u8463\u4e8b\u4f1a\u4f1a\u8bae\u5ba4\u4e0e\u9ad8\u7ba1\u4ea4\u8c08\u3002<\/span><\/p>\n<p><span>\u7b80\u5355\u6765\u8bf4\uff0c\u683c\u96f7\u6c49\u7684\u4e3b\u8981\u62b1\u6028\u662f\u8bed\u6cd5\u95ee\u9898\uff0c\u4ed6\u7684\u89c2\u70b9\u4e5f\u6709\u4e00\u5b9a\u7684\u9053\u7406\u3002\u201c\u5982\u4f55\u4f18\u5316\u641c\u7d22\u5f15\u64ce\uff1f\u4f60\u505a\u4e0d\u5230\uff0c\u201d\u4ed6\u7ecf\u5e38\u8fd9\u4e48\u8bf4\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u7ecf\u5e38\u53cd\u9a73\u8bf4\uff0c\u4e5f\u8bb8\u201c\u4f18\u5316\u201d\u90e8\u5206\u5728\u8bed\u6cd5\u4e0a\u662f\u6b63\u786e\u7684\uff0c\u56e0\u4e3a\u8d44\u4ea7\u6b63\u5728\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u8fdb\u884c\u4f18\u5316\u548c\u88c5\u9970\u3002\u4f46\u6211\u4e5f\u4ece\u6765\u6ca1\u6709\u5b8c\u5168\u63a5\u53d7\u8fc7\u3002<\/span><\/p>\n<p><span>\u5728\u6ca1\u6709\u66f4\u597d\u7684\u8bcd\u7684\u60c5\u51b5\u4e0b\uff0c\u201c\u4f18\u5316\u201d\u5df2\u7ecf\u6210\u4e3a\u4e00\u4e2a\u80ae\u810f\u4f46\u53c8\u5fc5\u8981\u7684\u8bcd\u3002<\/span><\/p>\n<h2 id=\"h-the-google-ethos-search-engines-have-always-been-about-artificial-intelligence\" class=\"wp-block-heading\"><span>\u8c37\u6b4c\u7cbe\u795e\uff1a\u641c\u7d22\u5f15\u64ce\u59cb\u7ec8\u4e0e\u4eba\u5de5\u667a\u80fd\u6709\u5173<\/span><\/h2>\n<p><span>\u629b\u5f00\u8bed\u4e49\u95ee\u9898\uff0c\u8c37\u6b4c\u7684\u7cbe\u795e\u4e0e\u672c\u6b21\u8ba8\u8bba\u76f8\u5173\uff0c\u56e0\u4e3a\u5b83\u4e00\u76f4\u5c06\u641c\u7d22\u89c6\u4e3a\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u3002\u00a0<\/span><\/p>\n<p><span>\u53bb\u5e74 3 \u6708\uff0c\u5728\u62c9\u65af\u7ef4\u52a0\u65af\u5362\u514b\u7d22\u9152\u5e97 (Luxor Hotel) \u4e3e\u884c\u7684 Pubcon \u4e0a\uff0c\u6211\u4e0e Grehan \u8fdb\u884c\u4e86\u4e00\u6b21\u8ba8\u8bba\uff0c\u56de\u5fc6\u8d77 2004 \u5e74\u5728\u7ebd\u7ea6\u4e3e\u884c\u7684\u641c\u7d22\u5f15\u64ce\u7b56\u7565\u4f1a\u8bae\u4e0a\u542c\u5230\u7684\u4e00\u6b21\u96be\u4ee5\u5fd8\u6000\u7684\u968f\u610f\u8ba8\u8bba\u3002<\/span><\/p>\n<p><span>\u6211\u544a\u8bc9\u4ed6\uff0c\u6211\u53c2\u52a0\u7684\u8fd9\u6b21\u8c08\u8bdd\u53ef\u80fd\u53ea\u6709 20 \u4e2a\u4eba\uff0c\u800c\u4e14\u662f\u5728\u4e00\u95f4\u8f83\u5c0f\u7684\u623f\u95f4\u91cc\uff0c\u4e0e\u8c37\u6b4c\u4e09\u53f7\u5458\u5de5 Craig Silverstein \u548c\u4e00\u4f4d\u9762\u8bd5\u5b98\u8fdb\u884c\u4e00\u5bf9\u4e00\u7684\u8ba8\u8bba\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u8bb0\u5f97\u897f\u5c14\u5f17\u65af\u5766\u66fe\u6709\u4e9b\u60ca\u4eba\u5730\u5c06\u8c37\u6b4c\u79f0\u4e3a\u4eba\u5de5\u667a\u80fd\uff0c\u4ed6\u79f0\u4e4b\u4e3a\u672a\u6765\u8c37\u6b4c\u4eba\u5de5\u667a\u80fd\u4e2d\u4eba\u7c7b\u7684\u201c\u641c\u7d22\u5ba0\u7269\u201d\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece\u65e9\u671f\u89d2\u5ea6\u770b\uff0c\u8be5\u516c\u53f8\u7684\u601d\u7ef4\u6a21\u5f0f\u662f\uff0c\u4ed6\u4eec\u6240\u505a\u7684\u4e0d\u4ec5\u4ec5\u662f\u201c\u641c\u7d22\u201d\u3002\u5373\u4f7f\u5728\u65e9\u671f\u9636\u6bb5\uff0c\u4ed6\u4eec\u4e5f\u8ba4\u4e3a\u4ed6\u4eec\u7684\u4f7f\u547d\u662f\u8ba9\u4eba\u5de5\u667a\u80fd\u4e3a\u4eba\u7c7b\u670d\u52a1\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece\u90a3\u65f6\u8d77\uff0c\u6211\u6bcf\u5929\u90fd\u4f1a\u60f3\u8d77\u8fd9\u6b21\u8c08\u8bdd\uff0c\u5e76\u4e14\u5728\u968f\u540e\u7684\u4e8c\u5341\u5e74\u91cc\uff0c\u6211\u7ecf\u5e38\u5c06\u641c\u7d22\u5f15\u64ce\u79f0\u4e3a\u4eba\u5de5\u667a\u80fd\u3002<\/span><\/p>\n<p><span>\u683c\u96f7\u6c49\u5f88\u5feb\u63d0\u9192\u6211\uff0c\u4ed6\u5c31\u662f\u91c7\u8bbf\u897f\u5c14\u5f17\u65af\u5766\u7684\u4eba\uff0c\u6211\u4eec\u90fd\u7ecf\u5386\u4e86\u5965\u666e\u62c9\u201c\u5b8c\u6574\u7684\u5faa\u73af\u65f6\u523b\u201d\uff0c\u5e76\u4e14\u5f00\u6000\u5927\u7b11\u3002<\/span><\/p>\n<p><span>\u4f46\u8bdd\u8bf4\u56de\u6765\uff0c\u8c37\u6b4c\u4e00\u76f4\u4ee5\u6765\u90fd\u662f\u4ee5\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4e3a\u6838\u5fc3\u7684\u3002\u800c\u90a3\u4e9b\u201c\u4f18\u5316\u201d\u7684\u4eba\u5176\u5b9e\u4e00\u76f4\u5728\u201c\u8bad\u7ec3\u201d\u641c\u7d22\u5f15\u64ce\u3002<\/span><\/p>\n<p><span>\u5728\u6211\u81ea\u5df1\u7684\u5de5\u4f5c\u4e2d\uff0c\u6211\u89e3\u91ca SEO \u6982\u5ff5\u7684\u65b9\u5f0f\u5df2\u7ecf\u5b8c\u5168\u8f6c\u53d8\uff0c\u4e0d\u518d\u662f\u201c\u4f18\u5316\u201d\uff0c\u800c\u662f\u201c\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u5904\u7406\u6211\u4eec\u7684\u6570\u5b57\u5185\u5bb9\u201d\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u4e0e\u4ece\u5b8c\u5168\u65b0\u624b\u5230\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4e13\u4e1a\u4eba\u58eb\u7684\u5404\u79cd\u4eba\u7fa4\u8fdb\u884c\u8ba8\u8bba\u65f6\uff0c\u5f53\u8ba8\u8bba\u201c\u57f9\u8bad\u201d\u65f6\uff0c\u83b7\u5f97\u6700\u5927\u5185\u5bb9\u53ef\u89c1\u5ea6\u7684\u590d\u6742\u65b9\u9762\u66f4\u5bb9\u6613\u7406\u89e3\u3002\u00a0<\/span><\/p>\n<p><span>\u201c\u57f9\u8bad\u201d\u7684\u4f7f\u7528\u4e5f\u4f7f\u5f97\u4eba\u4eec\u5bf9\u4e8e\u6210\u529f\u6240\u9700\u7684\u601d\u7ef4\u53d1\u751f\u66f4\u5408\u7406\u7684\u8f6c\u53d8\u3002\u00a0<\/span><\/p>\n<p><span>SEO \u4e0d\u518d\u5b8c\u5168\u57fa\u4e8e\u7ee9\u6548\u5e76\u4e0e\u73b0\u91d1\u56de\u62a5\u9884\u671f\u6302\u94a9\uff1b\u5b83\u73b0\u5728\u66f4\u52a0\u5168\u9762\uff0c\u662f\u76f4\u63a5\u548c\u95f4\u63a5\u884c\u52a8\u7684\u603b\u548c\uff0c\u53ef\u5b9e\u73b0\u6700\u7ec8\u7684\u7efc\u5408\u76ee\u6807\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-a-basic-reframing-of-optimization-to-training\" class=\"wp-block-heading\"><span>\u5c06\u201c\u4f18\u5316\u201d\u91cd\u65b0\u5b9a\u4e49\u4e3a\u201c\u8bad\u7ec3\u201d<\/span><\/h2>\n<p><span>\u5728\u5982\u4eca\u6240\u8c13\u7684\u201c\u4f18\u5316\u201d\u80cc\u666f\u4e0b\uff0c\u201c\u8bad\u7ec3\u201d\u641c\u7d22\u5f15\u64ce\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u4f8b\u5982\uff0c\u4ee5\u4e0b\u662f\u91cd\u65b0\u8c03\u6574\u6211\u4eec\u601d\u7ef4\u7684\u4e00\u4e9b\u975e\u5e38\u57fa\u672c\u7684\u65b9\u6cd5\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u5173\u952e\u8bcd\uff1a<\/span><\/strong><span>\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\u4ece\u8bed\u8a00\u4e0a\u4e86\u89e3\u6211\u4eec\u7684\u5185\u5bb9\u3002<\/span><\/li>\n<li><strong><span>\u5185\u5bb9\uff1a<\/span><\/strong><span>\u6df1\u5ea6\u3001\u957f\u5ea6\u3001\u9605\u8bfb\u6c34\u5e73\u3001\u4e3b\u9898\u3001\u5b50\u4e3b\u9898\u548c\u6df7\u5408\u5a92\u4f53\u90fd\u6709\u52a9\u4e8e\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\uff0c\u4f7f\u5176\u5177\u6709\u8db3\u591f\u9ad8\u7684\u4fe1\u4efb\u5ea6\uff0c\u4ee5\u4fbf\u5728\u9002\u5f53\u7684\u4e0a\u4e0b\u6587\u4e2d\u51fa\u73b0\u5728\u5217\u8868\u751f\u6210\u7684\u7ed3\u679c\u7684\u9876\u90e8\u3002<\/span><\/li>\n<li><strong><span>\u5185\u90e8\u94fe\u63a5\uff1a<\/span><\/strong><span>\u8bad\u7ec3\u5f15\u64ce\u5173\u4e8e\u7f51\u7ad9\u6216\u57df\u5185\u5185\u5bb9\u7684\u5185\u90e8\u5173\u7cfb\u5e76\u6dfb\u52a0\u989d\u5916\u7684\u5173\u7cfb\u80cc\u666f\u3002<\/span><\/li>\n<li><strong><span>\u5916\u90e8\u94fe\u63a5\uff1a<\/span><\/strong><span>\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\u4e86\u89e3\u6765\u81ea\u5176\u4ed6\u53ef\u4fe1\u7f51\u7ad9\u7684\u5916\u90e8\u5173\u7cfb\uff0c\u4ece\u800c\u4e3a\u7f51\u7ad9\u751f\u6210\u7ed3\u679c\u63d0\u4f9b\u4e00\u5b9a\u7a0b\u5ea6\u7684\u4fe1\u4efb\u3002<\/span><\/li>\n<li><strong><span>\u6a21\u5f0f\uff1a<\/span><\/strong><span>\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u66f4\u6df1\u5c42\u6b21\u7684\u8bed\u4e49\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5f15\u64ce\u53ef\u4ee5\u6ce8\u610f\u5230\u6216\u4e22\u5f03\u4e0a\u8ff0\u6240\u6709\u533a\u57df\uff0c\u4f46\u5b83\u4eec\u4ecd\u5728\u63a5\u53d7\u8bad\u7ec3\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u4f7f\u7528\u4e86\u4e0d\u76f8\u5173\u7684\u6280\u672f\uff0c\u65e0\u8bba\u662f\u5728\u94fe\u63a5\u3001\u5185\u5bb9\u3001\u76f8\u5173\u6027\u8fd8\u662f\u5176\u4ed6\u5143\u7d20\u65b9\u9762\uff0c\u90a3\u4e48\u641c\u7d22\u5f15\u64ce\u4ecd\u7136\u5728\u63a5\u53d7\u8bad\u7ec3\u2014\u2014\u65e0\u8bba\u662f\u7f51\u7ad9\u6216\u8d44\u4ea7\u6240\u6709\u8005\u6709\u610f\u8fd8\u662f\u65e0\u610f\u5730\u8fdb\u884c\u8bad\u7ec3\u3002<\/span><\/p>\n<p><strong><span>\u7136\u800c\uff0c\u4ed6\u4eec\u7684\u4ea7\u54c1\u8fbe\u5230\u4e86\u4ee4\u4eba\u62c5\u5fe7\u7684\u5783\u573e\u90ae\u4ef6<\/span><\/strong><span>\u6807\u7b7e\u7684\u95e8\u69db\uff0c\u8fd9\u53ef\u80fd\u4f1a\u4f7f\u7ed3\u679c\u4ece\u201c\u4e0d\u5c3d\u5982\u4eba\u610f\u201d\u964d\u4f4e\u5230\u5b8c\u5168\u4e0d\u53ef\u89c1\u3002\u8fd9\u662f\u4e00\u4e2a\u4e0d\u53d7\u6b22\u8fce\u7684\u57f9\u8bad\u95e8\u69db\uff0c\u5e94\u8be5\u9996\u5148\u907f\u514d\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u65e0\u610f\u7684\u5783\u573e\u90ae\u4ef6\u8bad\u7ec3\u4e2d\uff0c\u60a8\u7684\u5185\u5bb9\u53ef\u89c1\u6027\u6240\u906d\u53d7\u7684\u75db\u82e6\u662f\u4e00\u4e2a\u7a0b\u5ea6\u7684\u95ee\u9898\u2014\u2014\u4ece\u4ee4\u4eba\u8ba8\u538c\u7684\u201c\u611f\u5192\u201d\uff08\u6b63\u5982\u524d\u8c37\u6b4c\u5458\u5de5\u9a6c\u7279\u00b7\u5361\u8328 (Matt Cutts) \u6240\u63cf\u8ff0\u7684\u90a3\u6837\uff09\u5230\u201c\u6c38\u8fdc\u4e0d\u4f1a\u50cf\u5176\u4ed6\u7f51\u7ad9\u90a3\u6837\u8868\u73b0\u826f\u597d\u201d\uff0c\u518d\u5230\u5f7b\u5e95\u7684\u7981\u6b62\uff0c\u5c31\u5f15\u64ce\u800c\u8a00\uff0c\u6bd2\u5bb3\u57df\u540d\u76f4\u81f3\u6c38\u4e45\u6027\u7684\u6570\u5b57\u6b7b\u4ea1\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/large-language-model-optimization-generative-ai-outputs-433148\"><span>LLM \u4f18\u5316\uff1a\u60a8\u80fd\u5f71\u54cd\u751f\u6210\u5f0f AI \u8f93\u51fa\u5417\uff1f<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-training-a-search-engine-if-a-tree-falls-in-the-forest-with-no-human-to-perceive-it-does-it-make-a-sound-nbsp\" class=\"wp-block-heading\"><span>\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\uff1a\u5982\u679c\u4e00\u68f5\u6811\u5728\u68ee\u6797\u91cc\u5012\u4e0b\u800c\u6ca1\u6709\u4eba\u611f\u77e5\u5230\u5b83\uff0c\u5b83\u4f1a\u53d1\u51fa\u58f0\u97f3\u5417\uff1f\u00a0<\/span><\/h2>\n<p><span>\u5728\u6211\u4f5c\u4e3a\u7528\u6237\u548c\u5de5\u4f5c\u4ece\u4e8b\u641c\u7d22\u7684 30 \u5e74\u7ecf\u9a8c\u4e2d\uff0c\u6211\u4ece\u672a\u89c1\u8fc7\u6700\u4f73\u7ed3\u679c\uff08\u5373\u4f7f\u5728\u4f4e\u7ade\u4e89\u73af\u5883\u4e2d\uff09\u5b58\u5728\u4e8e\u771f\u7a7a\u4e2d\uff0c\u7f3a\u4e4f\u4efb\u4f55\u7c7b\u578b\u7684\u5185\u5bb9\u6216\u8bed\u8a00\u57f9\u8bad\uff0c\u6216\u7f3a\u4e4f\u67d0\u79cd\u5916\u90e8\u53ef\u4fe1\u94fe\u63a5\u3002\u00a0<\/span><\/p>\n<p><span>\u8bf7\u7ed9\u6211\u4e3e\u4e00\u4e2a\u4f8b\u5b50\uff0c\u7136\u540e\u6211\u5c31\u80fd\u660e\u786e\u5730\u5411\u4f60\u89e3\u91ca\uff0c\u5728\u6ca1\u6709\u4eba\u7c7b\u611f\u77e5\u7684\u60c5\u51b5\u4e0b\uff0c\u68ee\u6797\u4e2d\u5012\u4e0b\u7684\u4e00\u68f5\u6811\u662f\u5426\u771f\u7684\u4f1a\u53d1\u51fa\u58f0\u97f3\u3002\u00a0<\/span><\/p>\n<p><span>\u65e0\u8bba\u8fd9\u4e9b\u8bad\u7ec3\u6982\u5ff5\u662f\u5426\u6709\u610f\uff0c\u751f\u6210\u7684\u7ed3\u679c\u90fd\u662f\uff08\u5e76\u4e14\u59cb\u7ec8\u662f\uff09\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-the-limitations-of-search-engine-training-as-an-industry-term\" class=\"wp-block-heading\"><span>\u201c\u641c\u7d22\u5f15\u64ce\u57f9\u8bad\u201d\u4f5c\u4e3a\u884c\u4e1a\u672f\u8bed\u7684\u5c40\u9650\u6027<\/span><\/h2>\n<p><span>\u867d\u7136\u201c\u641c\u7d22\u5f15\u64ce\u8bad\u7ec3\u201d\u8fd9\u4e2a\u672f\u8bed\u5728\u8bed\u8a00\u4e0a\u66f4\u51c6\u786e\u5730\u8868\u8fbe\u4e86\u5728\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u80cc\u666f\u4e0b\u8fd9\u4e00\u8fc7\u7a0b\u6240\u505a\u7684\u4e8b\u60c5\uff0c\u4f46\u5b83\u786e\u5b9e\u6709\u660e\u663e\u7684\u5c40\u9650\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u7b80\u800c\u8a00\u4e4b\uff0c\u5b83\u5f88\u5bb9\u6613\u4e0e\u5176\u4ed6\u7c7b\u578b\u7684\u6559\u80b2\u57f9\u8bad\u6df7\u6dc6\uff0c\u5c3d\u7ba1\u8fd9\u79cd\u770b\u6cd5\u5728\u8bed\u8a00\u4e0a\u4e5f\u4e0d\u51c6\u786e\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u641c\u7d22\u5f15\u64ce\u6765\u8bf4\uff0c\u201c\u57f9\u8bad\u201d\u592a\u8fc7\u5bbd\u6cdb\uff0c\u800c\u4e14\u5728\u5176\u6f5c\u5728\u7684\u6559\u80b2\u6210\u5206\u8303\u56f4\u5185\u6beb\u65e0\u610f\u4e49\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u5728\u8fd9\u91cc\u5e76\u4e0d\u662f\u8981\u5c1d\u8bd5\u91cd\u65b0\u521b\u9020\u8fd9\u4e2a\u77ed\u8bed\uff0c\u800c\u662f\u6307\u51fa\u4e00\u4e2a\u8bcd\uff0c\u5b83\u5c06\u5e2e\u52a9\u4f60\u5e2e\u52a9\u5176\u4ed6\u4eba\u66f4\u597d\u5730\u7406\u89e3\u6210\u529f\u9700\u8981\u4ec0\u4e48\uff0c\u5e76\u5bf9\u8fd9\u79cd\u6210\u529f\u9700\u8981\u4ec0\u4e48\u6709\u66f4\u597d\u7684\u671f\u671b\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u6709\u66f4\u597d\u7684\u8868\u8fbe\u65b9\u5f0f\uff0c\u90a3\u5c31\u592a\u597d\u4e86\u3002\u00a0<\/span><\/p>\n<p><span>\u201c\u641c\u7d22\u5f15\u64ce\u57f9\u8bad\u201d\u5e76\u4e0d\u662f\u4e00\u4e2a\u5f88\u6709\u5438\u5f15\u529b\u7684\u8bcd\u7ec4\uff0c\u5c3d\u7ba1\u8fd9\u4e2a\u884c\u4e1a\u91cc\u6709\u5f88\u591a\u806a\u660e\u7684\u8bed\u8a00\u5b66\u5bb6\u53ef\u80fd\u80fd\u591f\u60f3\u51fa\u66f4\u597d\u7684\u8bcd\u7ec4\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u5bf9\u6211\u6765\u8bf4\uff0c\u201c\u4f18\u5316\u201d\u4e0d\u518d\u662f\u6b63\u786e\u7684\u672f\u8bed\uff0c\u201c\u8bad\u7ec3\u201d\u641c\u7d22\u5f15\u64ce\u6307\u7684\u662f\u83b7\u5f97\u6211\u4eec\u60f3\u8981\u7684\u7ed3\u679c\u6240\u9700\u7684\u4e00\u7cfb\u5217\u5143\u7d20\u3002\u00a0<\/span><\/p>\n<p><span>\u4e1a\u754c\u4ecd\u5728\u5c1d\u8bd5\u5b9a\u4e49\u6211\u4eec\u9488\u5bf9\u6570\u5b57\u8d44\u4ea7\u7684\u641c\u7d22\u548c AI \u8bad\u7ec3\u7684\u65b0\u4e16\u754c\uff0c\u5c1d\u8bd5\u4f7f\u7528 AIO\u3001<\/span><a href=\"https:\/\/searchengineland.com\/what-is-generative-engine-optimization-geo-444418\"><span>GEO<\/span><\/a><span>\u7b49\u672f\u8bed\u3002\u6211\u8fd8\u6ca1\u6709\u770b\u5230\u4e00\u4e2a\u80fd\u5f15\u8d77\u6211\u5171\u9e23\u7684\u672f\u8bed\u3002\u00a0<\/span><\/p>\n<p><span>\u201c\u641c\u7d22\u8bad\u7ec3\u201d\uff1f\u201c\u641c\u7d22\u60c5\u62a5\u8bad\u7ec3\u201d\uff1f\u00a0<\/span><\/p>\n<p><span>\u5c31\u6211\u4e2a\u4eba\u800c\u8a00\uff0c\u8fd9\u9700\u8981\u5176\u4ed6\u4eba\u53bb\u5f04\u6e05\u695a\uff0c\u5e0c\u671b\u672c\u6587\u80fd\u591f\u8fdb\u4e00\u6b65\u5411\u6570\u5341\u4f4d\u5173\u5fc3\u6b64\u4e8b\u7684\u4eba\u5f15\u53d1\u8ba8\u8bba\u3002<\/span><\/p>\n<h2 id=\"h-without-your-content-search-engines-and-ai-won-t-exist\" class=\"wp-block-heading\"><span>\u5982\u679c\u6ca1\u6709\u5185\u5bb9\uff0c\u641c\u7d22\u5f15\u64ce\u548c\u4eba\u5de5\u667a\u80fd\u5c06\u4e0d\u590d\u5b58\u5728<\/span><\/h2>\n<p><span>\u6211\u5e76\u4e0d\u5929\u771f\u5730\u8ba4\u4e3a\u6574\u4e2a\u6982\u5ff5\u53ef\u80fd\u4f1a\u5192\u72af\u4e3b\u6d41\u641c\u7d22\u5f15\u64ce\uff0c\u56e0\u4e3a\u5b83\u4eec\u53ef\u80fd\u5f88\u5bb9\u6613\u88ab\u201c\u8bad\u7ec3\u201d\uff0c\u800c\u8fd9\u5f53\u7136\u4e0d\u662f\u6211\u7684\u672c\u610f\u3002\u00a0<\/span><\/p>\n<p><span>\u4f46\u8fd9\u662f\u6211\u591a\u5e74\u6765\u4e00\u76f4\u5f3a\u8c03\u7684\u6700\u540e\u4e00\u6761\u7b80\u5355\u771f\u7406\uff1a\u00a0<\/span><\/p>\n<p><strong><span>\u5982\u679c\u6ca1\u6709\u60a8\u7684\u5185\u5bb9\uff0c\u641c\u7d22\u5f15\u64ce\u548c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5c31\u4e0d\u5b58\u5728\u3002\u00a0<\/span><\/strong><\/p>\n<p><span>\u5728\u8fd9\u4e2a\u201c\u8a00\u8bba\u81ea\u7531\u201d\u88ab\u89c6\u4e3a\u795e\u5723\u7684\u4e16\u754c\u91cc\uff0c\u60a8\u5b8c\u5168\u6709\u6743\u6309\u7167\u81ea\u5df1\u7684\u610f\u613f\u8bad\u7ec3\u641c\u7d22\u5f15\u64ce\u6216 GPT \u6765\u83b7\u53d6\u6709\u5173\u60a8\u7684\u5185\u5bb9\u7684\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u884c\u4f7f\u8bad\u7ec3\u6743\u5229\u7684\u65b9\u5f0f\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u56e0\u4e3a\u5f15\u64ce\u6709\u6743\u6839\u636e\u5176\u8ba4\u4e3a\u5408\u9002\u7684\u65b9\u5f0f\u6e05\u7406\u4e8b\u7269\u3002<\/span><\/p>\n<p><span>\u4f46\u7528\u4ed6\u4eec\u6240\u8bf4\u7684\u8bed\u8a00\u6765\u8bad\u7ec3\u4ed6\u4eec\u5e76\u4fdd\u6301\u76f8\u5173\u6027\uff0c\u7ed3\u679c\u53ef\u80fd\u5c31\u662f\u548c\u8c10\u7684\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/ai-future-search-436277\"><span>\u4eba\u5de5\u667a\u80fd\u5c06\u5982\u4f55\u5f71\u54cd\u641c\u7d22\u7684\u672a\u6765<\/span><\/a><\/em><\/strong><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f88\u62b1\u6b49\uff0c\u5b69\u5b50\u4eec\uff0c\u4f46\u662fSEO\u5df2\u7ecf\u4e0d\u518d\u50cf\u4ee5\u524d\u90a3\u6837\u4e86\u3002 \u73b0\u5728\u662f\u65f6\u5019\u629b\u5f03\u201c\u4f18\u5316\u201d\u7684\u65e7\u89c2\u5ff5\uff0c\u5f00\u59cb\u601d\u8003\u6211\u4eec\u771f\u6b63\u8981\u505a\u7684\u4e8b\u60c5\uff1a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1466","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1466"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1466\/revisions"}],"predecessor-version":[{"id":2530,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1466\/revisions\/2530"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1466"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}