{"id":1484,"date":"2025-04-18T03:18:37","date_gmt":"2025-04-17T19:18:37","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1484"},"modified":"2025-04-18T03:19:05","modified_gmt":"2025-04-17T19:19:05","slug":"54-%e4%b8%aa-google-ads-%e5%ae%9e%e9%aa%8c%e6%95%99%e4%bc%9a%e4%ba%86%e6%88%91%e5%85%b3%e4%ba%8e%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e6%8c%96%e6%8e%98%e7%9a%84%e7%9f%a5%e8%af%86","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1484","title":{"rendered":"54 \u4e2a Google Ads \u5b9e\u9a8c\u6559\u4f1a\u4e86\u6211\u5173\u4e8e\u6f5c\u5728\u5ba2\u6237\u6316\u6398\u7684\u77e5\u8bc6"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u4e24\u5e74\u6765\uff0c\u6211\u7684\u56e2\u961f\u5728\u4e00\u4e2a\u975e\u7535\u5b50\u5546\u52a1\u5e10\u6237\u4e2d\u8fdb\u884c\u4e86 54 \u6b21<\/span><a href=\"https:\/\/searchengineland.com\/steps-improve-google-ads-campaigns-437066\"><span>Google Ads\u5b9e\u9a8c\uff0c\u6d4b\u8bd5\u4e86\u5404\u79cd\u529f\u80fd\uff0c\u5305\u62ec\uff1a<\/span><\/a><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/google-ads-bid-strategy-campaign-success-437448\"><span>\u6295\u6807\u6280\u5de7<\/span><\/a><span>\u3002<\/span><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/guide\/ppc\/keywords-research-and-match-types\"><span>\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b<\/span><\/a><span>\u3002<\/span><\/li>\n<li><span>\u6218\u5f79\u8bbe\u7f6e\u8c03\u6574\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u6587\u6848\u53d1\u751f\u53d8\u5316\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u672c\u6587\u6df1\u5165\u63a2\u8ba8\u8fd9\u4e9b\u6d4b\u8bd5\uff0c\u89e3\u91ca\u5176\u80cc\u540e\u7684\u539f\u7406\u3001\u6240\u53d6\u5f97\u7684\u6210\u679c\u4ee5\u53ca\u5bf9\u60a8\u81ea\u5df1\u7684 Google Ads \u5e10\u6237\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<h3 id=\"h-tl-dr\" class=\"wp-block-heading\"><span>\u603b\u7ed3<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u6211\u4eec\u5728\u4e24\u5e74\u5185\u8fdb\u884c\u4e86 54 \u9879\u5b9e\u9a8c\uff0c\u6db5\u76d6\u4e86\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u4e1a\u52a1\u7684\u4e00\u7cfb\u5217\u529f\u80fd\u3002<\/span><\/li>\n<li><span>\u4e3b\u8981\u6d4b\u8bd5\u6db5\u76d6\u51fa\u4ef7\u7b56\u7565\u3001\u5339\u914d\u7c7b\u578b\u548c\u5e7f\u544a\u6587\u6848\u3002<\/span><\/li>\n<li><span>\u5b8c\u5168\u5339\u914d\u5173\u952e\u5b57\u7684\u6548\u679c\u51e0\u4e4e\u603b\u662f\u6bd4\u8bcd\u7ec4\u5339\u914d\u5173\u952e\u5b57\u66f4\u597d\u3002<\/span><\/li>\n<li><span>\u6700\u5927\u5316\u8f6c\u5316\u7b56\u7565\u5f80\u5f80\u8868\u73b0\u4e0d\u53ca\u5176\u4ed6\u51fa\u4ef7\u7b56\u7565\u3002<\/span><\/li>\n<li><span>\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u51fa\u4ef7\u5e2e\u52a9\u6211\u4eec\u786e\u5b9a\u4e86\u6700\u4f73\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u6c34\u5e73\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"h-what-are-google-ads-experiments\" class=\"wp-block-heading\"><span>\u4ec0\u4e48\u662f Google Ads \u5b9e\u9a8c\uff1f<\/span><\/h2>\n<p><span>Google Ads \u5b9e\u9a8c\u5141\u8bb8\u5e7f\u544a\u5ba2\u6237\u5728\u5b8c\u5168\u5b9e\u65bd\u4e4b\u524d\u6d4b\u8bd5\u5176\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u66f4\u6539\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u5728\u6d3b\u52a8\u5c42\u9762\u8fdb\u884c\u7684\u5b9e\u9a8c\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7ed3\u6784\u5316\u7684\u6846\u67b6\uff0c\u53ef\u4ee5\u8f7b\u677e\u5730\u8bbe\u7f6e\u8fd9\u4e9b\u53d8\u5316\u3001\u6d4b\u8bd5\u5176\u91cd\u8981\u6027\uff0c\u5e76\u5728\u6709\u6548\u7684\u60c5\u51b5\u4e0b\u5c06\u53d8\u5316\u5e94\u7528\u4e8e\u6574\u4e2a\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span>\u5982\u9700\u4e86\u89e3\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10682377?hl=en-AU&amp;ref_topic=6319800&amp;sjid=7518093974314598410-AP\" target=\"_blank\" rel=\"noopener\"><span>Google Ads \u5b98\u65b9\u652f\u6301\u9875\u9762<\/span><\/a><span>\u63d0\u4f9b\u7684\u66f4\u591a\u6307\u5bfc\u3002<\/span><\/p>\n<h2 id=\"h-experiment-setup-overview\" class=\"wp-block-heading\"><span>\u5b9e\u9a8c\u8bbe\u7f6e\u6982\u8ff0<\/span><\/h2>\n<p><span>\u4e24\u5e74\u95f4\uff0c\u6211\u4eec\u8fdb\u884c\u4e86 54 \u9879\u5b9e\u9a8c\uff0c\u6d4b\u8bd5\u4e86 Google Ads \u4e2d\u7684\u5404\u79cd\u624b\u6bb5\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5b9e\u9a8c\u793a\u4f8b\u3002<\/span><\/p>\n<h3 id=\"h-key-test-categories-nbsp\" class=\"wp-block-heading\"><span>\u4e3b\u8981\u8003\u8bd5\u7c7b\u522b\u00a0<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u7ade\u4ef7<\/span><\/strong><span>\uff1a\u6d4b\u8bd5\u4e0d\u540c\u7684\u7ade\u4ef7\u65b9\u6cd5\u3002\u4f8b\u5982\uff0c\u6700\u5927\u5316\u8f6c\u5316\u7387 vs. \u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u6216\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 90 \u7f8e\u5143 vs. \u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 120 \u7f8e\u5143\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u5e7f\u544a\u6587\u6848<\/span><\/strong><span>\uff1a\u56fa\u5b9a\u67d0\u4e9b\u5e7f\u544a\u6587\u6848\uff0c\u6d4b\u8bd5\u67d0\u4e9b\u6587\u6848\u6216\u65b0\u7684\u767b\u9646\u9875\u9762\u3002<\/span><\/li>\n<li><strong><span>\u5173\u952e\u5b57\u5339\u914d<\/span><\/strong><span>\uff1a\u6d4b\u8bd5\u5b8c\u5168\u5339\u914d\u5173\u952e\u5b57\u4e0e\u8bcd\u7ec4\u5339\u914d\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-446090 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview.png.webp\" alt=\"\u5b9e\u9a8c\u8bbe\u7f6e\u6982\u8ff0\" width=\"791\" height=\"669\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview.png.webp 791w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-400x338.png.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-709x600.png.webp 709w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-768x650.png.webp 768w\" data-lazy-sizes=\"(max-width: 791px) 100vw, 791px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h3 id=\"h-timings\" class=\"wp-block-heading\"><span>\u65f6\u95f4\u5b89\u6392<\/span><\/h3>\n<p><span>\u6bcf\u4e2a\u5b9e\u9a8c\u90fd\u6ca1\u6709\u8bbe\u5b9a\u65f6\u95f4\uff0c\u4f46\u6211\u4eec\u5c1d\u8bd5\u8ba9\u6bcf\u4e2a\u5b9e\u9a8c\u81f3\u5c11\u8fd0\u884c 30 \u5929\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u6709\u65f6\u5f53\u7ed3\u679c\u5728\u66f4\u77ed\u7684\u65f6\u95f4\u5185\u5c31\u6e05\u6670\u65f6\uff0c\u6211\u4eec\u5c31\u4f1a\u505a\u51fa\u51b3\u5b9a\u3002\u8bb8\u591a\u5b9e\u9a8c\u8fdb\u884c\u4e86\u4e09\u4e2a\u6708\u4ee5\u4e0a\uff0c\u5927\u591a\u6570\u8fdb\u884c\u4e86\u4e24\u4e2a\u6708\u4ee5\u4e0a\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-evaluation\" class=\"wp-block-heading\"><span>\u8bc4\u4f30<\/span><\/h3>\n<p><span>\u6211\u4eec\u6839\u636e\u8f6c\u5316\u7387\u3001\u8f6c\u5316\u91cf\u548c\u6bcf\u6b21\u8f6c\u5316\u6210\u672c\u8bc4\u4f30\u4e86\u6240\u6709\u5b9e\u9a8c\uff0c\u5e76\u5e73\u8861\u4e86\u8fd9\u4e9b\u6307\u6807\u4ee5\u505a\u51fa\u51b3\u5b9a\u3002\uff08\u5bf9\u4e8e\u5e7f\u544a\u6587\u6848\u6d4b\u8bd5\uff0c\u6211\u4eec\u8fd8\u4f7f\u7528\u4e86 CTR\u3002\uff09\u00a0<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-experiment-results-nbsp\" class=\"wp-block-heading\"><span>\u5b9e\u9a8c\u7ed3\u679c\u00a0<\/span><\/h2>\n<h3 id=\"h-1-exact-match-vs-phrase-match-nbsp\" class=\"wp-block-heading\"><span>1. \u5b8c\u5168\u5339\u914d\u4e0e\u8bcd\u7ec4\u5339\u914d\u00a0<\/span><\/h3>\n<p><span>\u4e0e\u8bcd\u7ec4\u5339\u914d\u76f8\u6bd4\uff0c\u7cbe\u786e\u5339\u914d\u5173\u952e\u5b57\u5728\u6240\u6709\u6807\u51c6\u4e0a\u7684\u8868\u73b0\u90fd\u66f4\u597d\u3002\u7cbe\u786e\u5339\u914d\u5173\u952e\u5b57\u7684\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u66f4\u4f4e\uff0c\u8f6c\u5316\u7387\u66f4\u9ad8\uff0c\u5e76\u4e14\u8f6c\u5316\u91cf\u4e0e\u8bcd\u7ec4\u5339\u914d\u5173\u952e\u5b57\u76f8\u4f3c\u3002<\/span><\/p>\n<p><strong><span>\u6d1e\u5bdf<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5c3d\u7ba1\u5b8c\u5168\u5339\u914d\u7684\u5173\u952e\u8bcd\u66f4\u6602\u8d35\uff0c\u4f46\u5b83\u4eec\u7684\u8f6c\u5316\u7387\u51e0\u4e4e\u603b\u662f\u9ad8\u4e8e\u8bcd\u7ec4\u5339\u914d\u7684\u5173\u952e\u8bcd\uff0c\u4e14\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (CPA) \u66f4\u4f4e\u3002\u00a0<\/span><\/li>\n<li><span>\u867d\u7136\u67d0\u4e9b\u8bcd\u7ec4\u5339\u914d\u5173\u952e\u8bcd\u53ef\u80fd\u5f88\u6709\u7528\uff0c\u4f46\u5f53\u4f5c\u4e3a\u5206\u7ec4\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u6211\u4eec\u6700\u597d\u53ea\u8fd0\u884c\u5b8c\u5168\u5339\u914d\u7684\u5173\u952e\u8bcd\u3002\u00a0<\/span><\/li>\n<li><span>\u8bcd\u7ec4\u5339\u914d\u6709\u5176\u7528\u6b66\u4e4b\u5730\uff0c\u5e76\u4e14\u5bf9\u4e8e\u641c\u7d22\u8bcd\u53d1\u73b0\u548c\u65b0\u6d3b\u52a8\u5f88\u6709\u7528\uff0c\u4f46\u5982\u679c\u7cbe\u786e\u5173\u952e\u8bcd\u7684\u6570\u91cf\u8db3\u591f\u591a\uff0c\u5219\u5e94\u59cb\u7ec8\u4f18\u5148\u9009\u62e9\u540e\u8005\u3002\u00a0<\/span><\/li>\n<li><span>\u5b8c\u5168\u5339\u914d\u5173\u952e\u5b57\u901a\u5e38\u6bd4\u8bcd\u7ec4\u5339\u914d\u5173\u952e\u5b57\u8868\u73b0\u66f4\u597d\uff0c\u56e0\u4e3a Google \u5728\u8bcd\u7ec4\u5339\u914d\u5173\u952e\u5b57\u4e0a\u9690\u85cf\u4e86\u8bb8\u591a\u641c\u7d22\u8bcd\u3002\u00a0<\/span><\/li>\n<li><span>\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u53d1\u73b0\u4e0e\u5173\u952e\u5b57\u7684\u5c55\u793a\u6b21\u6570\u548c\u70b9\u51fb\u6b21\u6570\u76f8\u6bd4\uff0c\u9ad8\u8fbe 80% \u7684\u641c\u7d22\u8bcd\u5c55\u793a\u6b21\u6570\u548c\u70b9\u51fb\u6b21\u6570\u662f\u9690\u85cf\u7684\u3002\u00a0<\/span><\/li>\n<li><span>\u60a8\u53ef\u4ee5\u5728\u641c\u7d22\u8bcd\u62a5\u544a\u4e2d\u770b\u5230\u8fd9\u4e00\u70b9\u3002\u7cbe\u786e\u5339\u914d\u7684\u9690\u85cf\u767e\u5206\u6bd4\u8981\u4f4e\u5f97\u591a\uff0c\u56e0\u4e3a\u641c\u7d22\u8bcd\u7684\u53ef\u80fd\u6027\u8981\u4f4e\u5f97\u591a\u3002\u00a0<\/span><\/li>\n<li><span>\u4f7f\u7528\u77ed\u8bed\u641c\u7d22\u65f6\uff0c\u60a8\u5b9e\u9645\u4e0a\u5e76\u4e0d\u77e5\u9053\u60a8\u7ade\u4ef7\u7684\u8bb8\u591a\u5173\u952e\u8bcd\uff0c\u5e76\u4e14\u65e0\u6cd5\u6392\u9664\u8bb8\u591a\u641c\u7d22\u8bcd\uff0c\u8fd9\u8fdb\u4e00\u6b65\u964d\u4f4e\u4e86\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u8d28\u91cf\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-2-maximize-conversion-bidding-vs-other-bidding-strategies\" class=\"wp-block-heading\"><span>2. \u6700\u5927\u5316\u8f6c\u5316\u7387\u51fa\u4ef7\u4e0e\u5176\u4ed6\u51fa\u4ef7\u7b56\u7565<\/span><\/h3>\n<p><span>\u5728\u6211\u4eec\u9488\u5bf9\u76ee\u6807 CPA \u7b56\u7565\u8fdb\u884c\u6700\u5927\u5316\u8f6c\u5316\u7387\u7684\u6240\u6709\u5b9e\u9a8c\u4e2d\uff0c\u76ee\u6807 CPA \u7b56\u7565\u59cb\u7ec8\u8868\u73b0\u4f18\u5f02\uff0c\u80fd\u591f\u4ee5\u76f8\u540c\u7684\u6210\u672c\u5438\u5f15\u66f4\u591a\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u00a0<\/span><\/p>\n<p><span>\u5f53\u6211\u4eec\u8fd0\u884c\u6700\u5927\u5316\u8f6c\u5316\u7387\u4e0e\u624b\u52a8\u51fa\u4ef7\u76f8\u6bd4\u65f6\uff0c\u6700\u5927\u5316\u8f6c\u5316\u7387\u7684\u6548\u679c\u66f4\u597d\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u6d1e\u5bdf<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5982\u679c\u60a8\u4f7f\u7528\u624b\u52a8\u51fa\u4ef7\u5e76\u4e14\u62e5\u6709\u8db3\u591f\u7684\u8f6c\u5316\u6570\u636e\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u8f6c\u5411\u81ea\u52a8\u51fa\u4ef7\u3002\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u6216\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\u90fd\u662f\u4e0d\u9519\u7684\u9009\u62e9\u3002\u00a0<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u6ca1\u6709\u5927\u91cf\u7684\u8f6c\u5316\u6570\u636e\uff0c\u5219\u5e94\u7b49\u5f85\u6216\u6d4b\u8bd5\u6700\u5927\u5316\u8f6c\u5316\u51fa\u4ef7\u3002\u603b\u4f53\u800c\u8a00\uff0c\u6211\u4eec\u53d1\u73b0\u4e0e\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u76f8\u6bd4\uff0c\u6700\u5927\u5316\u8f6c\u5316\u51fa\u4ef7\u5bfc\u81f4\u51fa\u4ef7\u8fc7\u9ad8\uff0c\u65e0\u6cd5\u4ea7\u751f\u6548\u679c\u3002\u5b83\u5141\u8bb8 Google \u8bbe\u7f6e\u8fc7\u9ad8\u7684\u51fa\u4ef7\uff0c\u6709\u65f6\u751a\u81f3\u8fc7\u9ad8\u3002<\/span><\/li>\n<li><span>Google \u7684\u5efa\u8bae\u662f\uff0c\u51fa\u4ef7\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u7a33\u5b9a\u4e0b\u6765\u3002\u7136\u800c\uff0c\u6211\u4eec\u5728\u4e09\u4e2a\u6708\u5185\u591a\u6b21\u8fdb\u884c\u4e86\u8fd9\u4e9b\u6d4b\u8bd5\uff0c\u5374\u6ca1\u6709\u770b\u5230\u51fa\u4ef7\u4e0b\u964d\u3002\u00a0<\/span><\/li>\n<li><span>\u5f88\u53ef\u80fd\u5927\u591a\u6570\u5e7f\u544a\u5546\uff0c\u50cf\u6211\u4eec\u4e00\u6837\uff0c\u65e0\u6cd5\u957f\u671f\u7ef4\u6301\u5982\u6b64\u9ad8\u7684\u51fa\u4ef7\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-3-target-cpa-vs-target-cpa-at-different-levels-nbsp\" class=\"wp-block-heading\"><span>3. \u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u4e0e\u4e0d\u540c\u7ea7\u522b\u7684\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u00a0<\/span><\/h3>\n<p><span>\u672c\u8d28\u4e0a\uff0c\u6211\u4eec\u5728\u4e0d\u540c\u7684\u7ea7\u522b\u6d4b\u8bd5\u4e86 tCPA\uff08\u4f8b\u5982\uff0ctCPA 90 \u4e0e 120\uff09\u3002\u5927\u7ea6\u4e00\u534a\u7684\u76ee\u6807 CPA \u5b9e\u9a8c\u5931\u8d25\u4e86\uff0c\u800c\u53e6\u4e00\u534a\u5219\u6210\u529f\u4e86\u3002<\/span><\/p>\n<p><strong><span>\u6d1e\u5bdf<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7ed3\u679c\u8868\u660e\uff0c\u76ee\u6807 CPA \u7ea6\u4e3a 120 \u53ef\u4ea7\u751f\u6700\u4f73\u7ed3\u679c\u3002\u00a0<\/span><\/li>\n<li><span>\u76ee\u6807 CPA \u4f4e\u4e8e 120\uff08\u4f8b\u5982 110\uff09\u7684\u6d4b\u8bd5\u5e76\u6ca1\u6709\u63d0\u9ad8\u7ee9\u6548\u3002\u00a0<\/span><\/li>\n<li><span>120 \u7684\u76ee\u6807 CPA \u59cb\u7ec8\u80fd\u591f\u4ee5\u66f4\u4f18\u60e0\u7684\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002<\/span><\/li>\n<li><span>\u5bf9\u4e8e\u6211\u4eec\u8fd9\u4e2a\u4e3b\u8981\u4f9d\u8d56\u6f5c\u5728\u5ba2\u6237\u7684\u5e10\u6237\u6765\u8bf4\uff0ctCPA \u5f80\u5f80\u662f\u6700\u597d\u7684\u6a21\u578b\u3002\u00a0<\/span><\/li>\n<li><span>\u6211\u4eec\u627e\u5230\u4e86\u5728\u9884\u7b97\u8303\u56f4\u5185\u6700\u5927\u5316\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u4f73\u76ee\u6807 CPA\u3002\u60a8\u8fdb\u884c\u5b9e\u9a8c\u7684\u76ee\u6807\u5e94\u8be5\u662f\u627e\u5230\u60a8\u81ea\u5df1\u7684\u6700\u4f73\u76ee\u6807 CPA\uff0c\u8be5 CPA \u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-next-steps\" class=\"wp-block-heading\"><span>\u540e\u7eed\u6b65\u9aa4Next steps<\/span><\/h2>\n<p><span>\u867d\u7136\u6211\u4eec\u7684\u7ed3\u679c\u63d0\u4f9b\u4e86\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u4f46\u8bf7\u8bb0\u4f4f\u6bcf\u4e2a<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u5e10\u6237\u548c\u6d3b\u52a8\u90fd\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u3002<\/span><\/p>\n<p><span>\u5728\u60a8\u7684\u7279\u5b9a\u73af\u5883\u4e2d\u6d4b\u8bd5\u8fd9\u4e9b\u7b56\u7565\u5c06\u6709\u52a9\u4e8e\u786e\u8ba4\u6211\u4eec\u7684\u7ed3\u679c\u662f\u5426\u9002\u5408\u60a8\u7684\u60c5\u51b5\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u7684\u5b9e\u9a8c\u53ef\u4ee5\u4f5c\u4e3a\u4f18\u5316\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6d3b\u52a8\u7684\u8d77\u70b9\u3002\u901a\u8fc7\u5229\u7528\u6211\u4eec\u7684\u53d1\u73b0\uff0c\u60a8\u53ef\u4ee5\u8282\u7701\u81ea\u5df1\u7684\u6d4b\u8bd5\u8fc7\u7a0b\u7684\u65f6\u95f4\u548c\u7cbe\u529b\u3002\u00a0<\/span><\/p>\n<p><span>\u4f7f\u7528\u60a8\u81ea\u5df1\u7684\u6570\u636e\u9a8c\u8bc1\u6211\u4eec\u7684\u7ed3\u679c\uff0c\u5982\u679c\u7ed3\u679c\u4e00\u81f4\uff0c\u8bf7\u653e\u5fc3\u5728\u60a8\u7684\u5e10\u6237\u4e2d\u5b9e\u65bd\u8fd9\u4e9b\u66f4\u6539\uff0c\u4ee5\u63d0\u9ad8\u6027\u80fd\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e24\u5e74\u6765\uff0c\u6211\u7684\u56e2\u961f\u5728\u4e00\u4e2a\u975e\u7535\u5b50\u5546\u52a1\u5e10\u6237\u4e2d\u8fdb\u884c\u4e86 54 \u6b21Google Ads\u5b9e\u9a8c\uff0c\u6d4b\u8bd5\u4e86\u5404\u79cd\u529f\u80fd\uff0c\u5305\u62ec\uff1a \u6295\u6807\u6280 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1484","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1484"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1484\/revisions"}],"predecessor-version":[{"id":2538,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1484\/revisions\/2538"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1484"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}