{"id":1526,"date":"2025-05-09T01:15:51","date_gmt":"2025-05-08T17:15:51","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1526"},"modified":"2025-05-09T01:18:09","modified_gmt":"2025-05-08T17:18:09","slug":"google-ads-%e5%b0%86%e4%ba%8e-2025-%e5%b9%b4%e5%b0%86%e8%a7%86%e9%a2%91%e8%a1%8c%e5%8a%a8%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97%e5%8d%87%e7%ba%a7%e4%b8%ba-demand-gen","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1526","title":{"rendered":"Google Ads \u5c06\u4e8e 2025 \u5e74\u5c06\u89c6\u9891\u884c\u52a8\u5e7f\u544a\u7cfb\u5217\u5347\u7ea7\u4e3a Demand Gen"},"content":{"rendered":"<p><span>\u4ece 2025 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5f00\u59cb\uff0cGoogle Ads \u5c06\u5176\u89c6\u9891\u884c\u52a8\u5e7f\u544a\u7cfb\u5217 (VAC) \u5408\u5e76\u5230\u66f4\u52a0\u901a\u7528\u7684 Demand Gen \u5e7f\u544a\u7cfb\u5217\u4e2d\u3002\u8fd9\u4e00\u8f6c\u53d8\u65e8\u5728\u589e\u5f3a\u5e7f\u544a\u5546\u6355\u6349\u65b0\u5174\u9700\u6c42\u7684\u80fd\u529b\uff0c\u5e76\u901a\u8fc7\u591a\u683c\u5f0f\u65b9\u5f0f\u63a8\u52a8\u589e\u957f\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u5173\u6ce8\u7684\u539f\u56e0<\/span><\/strong><span>\uff1a\u4f7f\u7528 VAC \u7684\u5e7f\u544a\u5546\u53ef\u4ee5\u4ece\u91c7\u7528\u9700\u6c42\u751f\u6210\u5e7f\u544a\u6d3b\u52a8\u4e2d\u770b\u5230\u663e\u8457\u7684\u597d\u5904\u3002\u6839\u636e Google \u5185\u90e8\u6570\u636e\uff0c\u4e0e\u4ec5\u4f9d\u8d56\u89c6\u9891\u7684\u5e7f\u544a\u5546\u76f8\u6bd4\uff0c\u5728\u9700\u6c42\u751f\u6210\u4e2d\u7ed3\u5408\u89c6\u9891\u548c\u56fe\u50cf\u8d44\u4ea7\u53ef\u4ee5\u5728\u76f8\u540c\u7684\u6bcf\u6b21\u884c\u52a8\u6210\u672c (CPA) \u4e0b\u5c06\u8f6c\u5316\u7387\u63d0\u9ad8 20%\u3002<\/span><\/p>\n<p><strong><span>\u8be6\u7ec6\u4fe1\u606f<\/span><\/strong><span>\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u6269\u5927\u8986\u76d6\u8303\u56f4<\/span><\/strong><span>\uff1aDemand Gen \u6d3b\u52a8\u5c06\u5141\u8bb8\u5e7f\u544a\u5546\u5728 YouTube\u3001Discover \u548c Gmail \u4e0a\u4e0e\u6bcf\u6708\u591a\u8fbe 30 \u4ebf\u7528\u6237\u4e92\u52a8\u3002<\/span><\/li>\n<li><strong><span>\u521b\u610f\u7075\u6d3b\u6027<\/span><\/strong><span>\uff1a\u5e7f\u544a\u5546\u53ef\u4ee5\u5728\u5355\u4e2a\u5e7f\u544a\u6d3b\u52a8\u4e2d\u540c\u65f6\u4f7f\u7528\u89c6\u9891\u548c\u56fe\u7247\u5e7f\u544a\uff0c\u5e76\u83b7\u5f97\u7ec6\u81f4\u7684\u6d1e\u5bdf\u6765\u4f18\u5316\u521b\u610f\u7b56\u7565\u3002<\/span><\/li>\n<li><strong><span>\u589e\u5f3a\u7684\u53d7\u4f17\u5b9a\u4f4d<\/span><\/strong><span>\uff1aDemand Gen \u4e2d\u7684\u76f8\u4f3c\u7ec6\u5206\u53ef\u5e2e\u52a9\u54c1\u724c\u63a5\u89e6\u4e0e\u73b0\u6709\u5ba2\u6237\u7fa4\u76f8\u4f3c\u7684\u65b0\u53d7\u4f17\u3002<\/span><\/li>\n<li><strong><span>\u4e00\u81f4\u7684\u6027\u80fd<\/span><\/strong><span>\uff1a\u4ec5\u4f7f\u7528 Demand Gen \u4e2d\u7684\u89c6\u9891\u8d44\u4ea7\u7684\u5e7f\u544a\u5546\u5c31\u770b\u5230\u4e86\u4e0e VAC \u76f8\u5f53\u7684\u6027\u80fd\uff0c\u786e\u4fdd\u4e86\u5e73\u7a33\u8fc7\u6e21\u800c\u4e0d\u4f1a\u5f71\u54cd\u7ed3\u679c\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u63a5\u4e0b\u6765\u662f\u4ec0\u4e48<\/span><\/strong><span>\uff1f\u4ee5\u4e0b\u662f\u8fc7\u6e21\u65f6\u95f4\u8868\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u73b0\u5728<\/span><\/strong><span>\uff1a\u5efa\u8bae\u5e7f\u544a\u5546\u5f00\u59cb\u8fd0\u884c Demand Gen \u6d3b\u52a8\u5e76\u63a2\u7d22\u5176\u9ad8\u7ea7\u529f\u80fd\u3002<\/span><\/li>\n<li><strong><span>2025 \u5e74\u521d<\/span><\/strong><span>\uff1aGoogle \u5c06\u63a8\u51fa\u4e00\u4e2a\u8fc1\u79fb\u5de5\u5177\uff0c\u7528\u4e8e\u4ece VAC \u5230 Demand Gen \u7684\u624b\u52a8\u5347\u7ea7\u3002<\/span><\/li>\n<li><strong><span>2025 \u5e74 3 \u6708<\/span><\/strong><span>\uff1aGoogle Ads \u5c06\u7981\u6b62\u521b\u5efa\u65b0\u7684 VAC\u3002<\/span><\/li>\n<li><strong><span>2025 \u5e74\u7b2c\u4e8c\u5b63\u5ea6<\/span><\/strong><span>\uff1a\u6240\u6709\u5269\u4f59\u7684 VAC \u5c06\u81ea\u52a8\u5347\u7ea7\u5230 Demand Gen\u3002<\/span><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-446254\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-04-at-14.43.33.png.webp\" alt=\"\u622a\u56fe 2024 09 04 14.43.33\" width=\"700\" height=\"421\" \/><\/figure>\n<p><strong><span>\u6210\u529f\u6848\u4f8b<\/span><\/strong><span>\uff1a\u8c37\u6b4c\u4e00\u5982\u65e2\u5f80\u5730\u5f3a\u8c03\u4e86\u4e00\u4e2a\u77e5\u540d\u54c1\u724c\u2014\u2014\u7f8e\u56fd\u98df\u54c1\u914d\u9001\u670d\u52a1 DoorDash\u2014\u2014\u6765\u5e2e\u52a9 Demand Gen \u7684\u63a8\u5e7f\u3002\u636e\u8c37\u6b4c\u79f0\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>DoorDash \u62a5\u544a\u79f0\uff0c\u4e0e VAC \u76f8\u6bd4\uff0c\u4f7f\u7528 Demand Gen \u7684\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 15 \u500d\uff0cCPA \u6548\u7387\u63d0\u9ad8\u4e86 50%\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u603b\u7ed3<\/span><\/strong><span>\uff1a\u7ee7\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019<a href=\"https:\/\/searchengineland.com\/ad-format-preferences-land-in-google-demand-gen-campaigns-440440\">Demand Gen \u4e2d\u7684\u5e7f\u544a\u683c\u5f0f\u504f\u597d\u66f4\u65b0\u4e4b\u540e\uff0c<\/a><\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/video-action-campaigns-demand-gen-upgrade\/\"><span>\u6b64\u6b21\u6700\u65b0\u66f4\u65b0<\/span><\/a><span>\u4ee3\u8868\u4e86\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u671f\u671b\u7684\u6218\u7565\u4e3e\u63aa\u3002\u73b0\u5728\u6d4b\u8bd5 Demand Gen \u548c VAC \u53ef\u4ee5\u8ba9\u60a8\u62a2\u5360\u5148\u673a\uff0c\u5229\u7528\u8fd9\u4e9b\u5de5\u5177\u5728\u7ade\u4e89\u5bf9\u624b\u8d76\u4e0a\u4e4b\u524d\u5b9e\u73b0\u66f4\u5f3a\u5927\u3001\u66f4\u9ad8\u6548\u7684\u7ed3\u679c\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ece 2025 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5f00\u59cb\uff0cGoogle Ads \u5c06\u5176\u89c6\u9891\u884c\u52a8\u5e7f\u544a\u7cfb\u5217 (VAC) \u5408\u5e76\u5230\u66f4\u52a0\u901a\u7528\u7684 Dem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1526","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1526"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1526\/revisions"}],"predecessor-version":[{"id":2555,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1526\/revisions\/2555"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1526"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}