{"id":1540,"date":"2025-05-16T00:56:23","date_gmt":"2025-05-15T16:56:23","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1540"},"modified":"2025-05-16T01:02:38","modified_gmt":"2025-05-15T17:02:38","slug":"%e5%a6%82%e4%bd%95%e8%bf%9b%e8%a1%8c%e4%bb%98%e8%b4%b9%e6%90%9c%e7%b4%a2%e7%9a%84%e5%8f%97%e4%bc%97%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1540","title":{"rendered":"\u5982\u4f55\u8fdb\u884c\u4ed8\u8d39\u641c\u7d22\u7684\u53d7\u4f17\u7814\u7a76"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5f53\u8425\u9500\u4eba\u5458\u8003\u8651\u53d7\u4f17\u89c4\u5212\u65f6\uff0c\u4ed8\u8d39\u641c\u7d22\u901a\u5e38\u4e0d\u662f\u4ed6\u4eec\u9996\u5148\u8003\u8651\u7684\uff0c\u4f46\u5b83\u662f\u6240\u6709\u8425\u9500\u6d3b\u52a8\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>\u867d\u7136\u4ed8\u8d39\u641c\u7d22\u662f\u4e00\u79cd\u201c\u62c9\u201d\u800c\u4e0d\u662f\u201c\u63a8\u201d\u7684\u8425\u9500\u6e20\u9053\uff0c\u4f46\u5728\u6784\u5efa\u548c\u4f18\u5316PPC<\/span><\/a><span>\u6d3b\u52a8\u65f6\u4ecd\u6709\u5927\u91cf\u53d7\u4f17\u4fe1\u53f7\u9700\u8981\u5b9e\u65bd\u3002\u00a0<\/span><\/p>\n<p><span>\u641c\u7d22\u662f\u4e00\u4e2a\u72ec\u7279\u7684\u6e20\u9053\uff0c\u56e0\u4e3a\u5ba2\u6237\u4f1a\u5728\u641c\u7d22\u67e5\u8be2\u548c\u8d2d\u4e70\u8def\u5f84\u4e2d<\/span><strong><span>\u544a\u8bc9\u4f60\u4ed6\u4eec\u662f\u8c01\uff08\u5373<\/span><\/strong><em><span>YouTube &gt; \u641c\u7d22\u5f52\u56e0\u8def\u5f84<\/span><\/em><span>\uff09\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/seo-guide-audience-research-content-analysis-385055\"><span>\u8fdb\u884c\u53d7\u4f17\u7814\u7a76<\/span><\/a><span>\u662f\u5e7f\u544a\u6d3b\u52a8\u51c6\u5907\u3001\u4e2d\u671f\u4f18\u5316\u548c\u540e\u671f\u5206\u6790\u4e2d\u7684\u4e00\u4e2a\u91cd\u8981\u53d8\u91cf\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u4ecb\u7ecd Google Ads\uff0c\u4f46\u76f8\u540c\u7684\u6982\u5ff5\u4e5f\u9002\u7528\u4e8e\u60a8\u53ef\u80fd\u8fd0\u884c\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u7684\u4efb\u4f55\u5176\u4ed6\u5730\u65b9\u3002<\/span><\/p>\n<h2 id=\"h-pre-build-research\" class=\"wp-block-heading\"><span>\u5efa\u8bbe\u524d\u7814\u7a76<\/span><\/h2>\n<h3 id=\"h-outside-google-ads\" class=\"wp-block-heading\"><span>Google \u5e7f\u544a\u4e4b\u5916<\/span><\/h3>\n<p><span>\u6784\u5efa\u524d\u9636\u6bb5\u7684\u53d7\u4f17\u7814\u7a76\u7684\u524d\u534a\u90e8\u5206\u662f\u5728 Google Ads \u4e4b\u5916\u8fdb\u884c\u7684\uff0c\u800c\u662f\u5728\u60a8\u7684\u7ec4\u7ec7\u5185\u90e8\u8fdb\u884c\u7684\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/content-marketing-personas-394132\"><span>\u4f60\u7684\u76ee\u6807\u53d7\u4f17<\/span><\/a><span>\u662f\u8c01\uff1f\u00a0<\/span><\/li>\n<li><span>\u4f60\u60f3\u544a\u8bc9\u4ed6\u4eec\u4ec0\u4e48\uff1f\u00a0<\/span><\/li>\n<li><span>\u60a8\u662f\u5426\u9488\u5bf9\u4ed6\u4eec\u662f\u8c01\u4ee5\u53ca\u4ed6\u4eec\u4ea7\u751f\u4ec0\u4e48\u5171\u9e23\u8fdb\u884c\u8fc7\u7814\u7a76\u6216\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba\uff1f\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u4ece\u8fd9\u91cc\u5f00\u59cb\u3002\u4e00\u65e6\u60a8\u4e86\u89e3\u4e86\u76ee\u6807\u5ba2\u6237\uff0c\u5e76\u4e14\u5bf9\u60a8\u8ba4\u4e3a\u53ef\u4ee5\u8ba9\u4ed6\u4eec\u4e0e\u60a8\u7684\u54c1\u724c\u5efa\u7acb\u8054\u7cfb\u7684\u8bed\u8a00\u6709\u4e86\u5f88\u597d\u7684\u7406\u89e3\uff0c\u60a8\u5c31\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u77e5\u8bc6\u5e94\u7528\u5230\u60a8\u7684\u641c\u7d22\u6d3b\u52a8\u4e2d\u3002<\/span><\/p>\n<h3 id=\"h-inside-google-ads\" class=\"wp-block-heading\"><span>Google \u5e7f\u544a\u5185\u90e8<\/span><\/h3>\n<p><span>\u5728\u5f00\u59cb\u6784\u5efa\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u60a8\u5c06\u4f7f\u7528\u6709\u5173\u53d7\u4f17\u7684\u73b0\u6709\u77e5\u8bc6\u6765\u8bbe\u7f6e\u5e7f\u544a\u7cfb\u5217\u7ea7\u5b9a\u4f4d\uff0c\u4f8b\u5982\u5ba2\u6237\u901a\u5e38\u4ece\u54ea\u4e9b\u8bbe\u5907\u8fdb\u884c\u8f6c\u6362\uff08\u4f7f\u7528 Google Analytics \u6216\u5176\u4ed6\u771f\u5b9e\u6765\u6e90\uff09\u6216\u60a8\u53ef\u4ee5\u5728\u54ea\u4e9b\u56fd\u5bb6\/\u5730\u533a\u9500\u552e\/\u8fd0\u9001\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u4ee5\u524d\u662f\u5426\u66fe\u6709\u8fc7\u7cdf\u7cd5\u7684\u79fb\u52a8\u4f53\u9a8c\uff0c\u4f46\u8be5\u7f51\u7ad9\u5df2\u66f4\u65b0\uff0c\u60a8\u8feb\u4e0d\u53ca\u5f85\u5730\u5c06\u7528\u6237\u5f15\u5bfc\u81f3\u8be5\u7f51\u7ad9\uff1f\u00a0<\/span><\/p>\n<p><span>\u60a8\u7684\u5927\u591a\u6570\u5ba2\u6237\u662f\u5426\u90fd\u5728\u7f8e\u56fd\uff0c\u4f46\u60a8\u5df2\u9884\u7559\u5a92\u4f53\u9884\u7b97\u6765\u62d3\u5c55\u52a0\u62ff\u5927\u5e02\u573a\uff1f\u00a0<\/span><\/p>\n<p><span>\u5373\u4f7f\u8bbe\u7f6e\u4f4d\u7f6e\u76ee\u6807\u6216\u8bbe\u5907\u76ee\u6807\u4e5f\u4f1a\u6ce8\u610f\u5230\u60a8\u7684\u53d7\u4f17\u5728\u54ea\u91cc\u4ee5\u53ca\u5982\u4f55\u6700\u597d\u5730\u63a5\u89e6\u4ed6\u4eec\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece\u8fd9\u91cc\u5f00\u59cb\uff0c\u5728\u5e7f\u544a\u7cfb\u5217\u6216\u5e7f\u544a\u7ec4\u7ea7\u522b\uff0c\u7cfb\u7edf\u5c06\u63d0\u793a\u4f60\u5e94\u7528\u201c\u89c2\u5bdf\u201d\u6216\u201c\u5b9a\u4f4d\u201d\u53d7\u4f17\u7fa4\u4f53\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u4e0d\u5e94\u7528\u8fd9\u4e9b\uff0c\u60a8\u5c06\u65e0\u6cd5\u8fdb\u884c\u4efb\u4f55\u6709\u610f\u4e49\u7684\u7814\u7a76\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u89c2\u5bdf\u6a21\u5f0f\u4e0b\u5e94\u7528\u53d7\u4f17\u610f\u5473\u7740\u60a8\u5c06\u80fd\u591f\u6536\u96c6\u6709\u5173\u8be5\u7ec6\u5206\u5e02\u573a\u7684\u89c1\u89e3\uff0c\u4f46<\/span><strong><span>\u4e0d\u4f1a<\/span><\/strong><span>\u7f29\u5c0f\u60a8\u7684\u6f5c\u5728\u5f71\u54cd\u8303\u56f4\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6240\u6709\u5e7f\u544a\u7cfb\u5217\u6765\u8bf4\uff0c\u89c2\u5bdf\u90fd\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u9009\u62e9\uff0c\u5b83\u53ef\u4ee5\u5728\u6295\u653e\u4e2d\u548c\u6295\u653e\u540e\u63d0\u53d6\u62a5\u544a\uff0c\u4ee5\u4e86\u89e3\u4e0d\u540c\u53d7\u4f17\u5982\u4f55\u4e0e\u60a8\u7684\u5e7f\u544a\u4e92\u52a8\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u9009\u62e9\u4f7f\u7528\u5b9a\u4f4d\u6a21\u5f0f\uff0c\u60a8\u5c06\u4ec5\u5411\u4f4d\u4e8e\u8be5\u5217\u8868\u4e2d<\/span><strong><span>\u4e14<\/span><\/strong><span>\u641c\u7d22\u60a8\u7684\u5173\u952e\u5b57\u6216\u4ea7\u54c1\u7684\u7528\u6237\u6295\u653e\u5e7f\u544a\u3002\u00a0<\/span><\/p>\n<p><span>\u5b9a\u4f4d\u662f\u4e00\u79cd\u6709\u7528\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u4e3a\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u6307\u5b9a\u4e0d\u540c\u7684\u5e7f\u544a\u6587\u6848\uff0c\u4f8b\u5982\u56de\u5934\u5ba2\u6216\u5fe0\u8bda\u4ff1\u4e50\u90e8\u4f1a\u5458\u4e0e\u65b0\u5ba2\u6237\u83b7\u5f97\u7684\u798f\u5229\u4e0d\u540c\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-446305 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Google Ads &#8211; \u4fee\u6539\u7ec6\u5206\u53d7\u4f17\u7fa4&#8221; width=&#8221;615&#8243; height=&#8221;822&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Edit-audience-segments.png.webp 615w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Edit-audience-segments-253&#215;338.png.webp 253w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Edit-audience-segments-449&#215;600.png.webp 449w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Edit-audience-segments-85&#215;113.png.webp 85w&#8221; data-lazy-sizes=&#8221;(max-width: 615px) 100vw, 615px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Edit-audience-segments.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497941?hl=en&amp;ref_topic=3122880&amp;sjid=5831560658312210425-NA\" target=\"_blank\" rel=\"noopener\"><span>Google \u7684\u652f\u6301\u9875\u9762<\/span><\/a><span>\u66f4\u8be6\u7ec6\u5730\u6982\u8ff0\u4e86\u53ef\u5e94\u7528\u7684\u4e0d\u540c\u7c7b\u578b\u7684\u53d7\u4f17\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u5e02\u573a\u5185\u3002<\/span><\/li>\n<li><span>\u4eb2\u548c\u529b\u3002<\/span><\/li>\n<li><span>\u81ea\u5b9a\u4e49\u7ec6\u5206\u3002<\/span><\/li>\n<li><span>\u8be6\u7ec6\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3002<\/span><\/li>\n<li><span>\u751f\u6d3b\u4e8b\u4ef6\u3002<\/span><\/li>\n<li><span>\u7b2c\u4e00\u65b9\u7ec6\u5206\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-mid-flight-analyses\" class=\"wp-block-heading\"><span>\u98de\u884c\u4e2d\u5206\u6790<\/span><\/h2>\n<p><span>\u98de\u884c\u9014\u4e2d\u7684\u89c2\u4f17\u7ba1\u7406\u90fd\u7b97\u4f5c\u6d88\u8d39\u8005\u7814\u7a76\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-audience-performance\" class=\"wp-block-heading\"><span>\u89c2\u4f17\u8868\u73b0<\/span><\/h3>\n<p><span>\u8ddf\u8e2a\u6f5c\u5728\u5ba2\u6237\uff08\u5e02\u573a\u5185\u53d7\u4f17\u3001\u5174\u8da3\u76f8\u4f3c\u7684\u53d7\u4f17\u3001\u4eba\u53e3\u7edf\u8ba1\u8be6\u60c5\u7b49\uff09\u548c\u518d\u8425\u9500\u5217\u8868\u7684\u6548\u679c\u5c06\u5411\u60a8\u5c55\u793a\u76ee\u6807\u5ba2\u6237\u5bf9\u60a8\u7684\u4fe1\u606f\u7684\u53cd\u5e94\u3002\u00a0<\/span><\/p>\n<p><span>\u4f60\u53ef\u4ee5\u901a\u8fc7\u524d\u5f80<\/span><em><span>\u201c\u5e7f\u544a\u7cfb\u5217\u201d&gt;\u201c\u53d7\u4f17\u3001\u5173\u952e\u8bcd\u548c\u5185\u5bb9\u201d&gt;\u201c\u53d7\u4f17\u201d<\/span><\/em><span>\u6765\u67e5\u770b\u6b64\u8be6\u7ec6\u4fe1\u606f\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u4ece\u5e7f\u544a\u7ec4\u3001\u5e7f\u544a\u7cfb\u5217\u6216\u5e10\u6237\u7ea7\u522b\u7684\u89d2\u5ea6\u67e5\u770b\u8be5\u8868\u683c\u3002\u5728\u6b64\u89c6\u56fe\u4e2d\uff0c\u60a8\u8fd8\u53ef\u4ee5\u627e\u5230\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-446304 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Audience-demographics.png.webp\" alt=\"Google \u5e7f\u544a - \u53d7\u4f17\u4eba\u53e3\u7edf\u8ba1\" width=\"1600\" height=\"518\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Audience-demographics.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Audience-demographics-600x194.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Audience-demographics-800x259.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Audience-demographics-200x65.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Audience-demographics-768x249.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Audience-demographics-1536x497.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Audience-demographics.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4e00\u4e2a\u5174\u8da3\u76f8\u4f3c\u7684\u53d7\u4f17\u7fa4\u4f53\u7684\u8f6c\u5316\u7387\u662f\u5426\u6bd4\u53e6\u4e00\u4e2a\u9ad8\u51fa\u4e09\u500d\uff1f\u770b\u770b\u60a8\u662f\u5426\u53ef\u4ee5\u5c06\u8fd9\u79cd\u5b66\u4e60\u5e94\u7528\u5230\u5176\u4ed6\u6e20\u9053\u6216\u66f4\u597d\u5730\u6307\u5bfc\u6587\u6848\u6216\u521b\u610f\u3002\u00a0<\/span><\/p>\n<p><span>\u6709\u8d2d\u4e70\u610f\u5411\u7684\u7ec6\u5206\u53d7\u4f17\u7fa4\u662f\u5426\u51e0\u4e4e\u672a\u83b7\u5f97\u4efb\u4f55\u5c55\u793a\uff1f\u8003\u8651\u4e00\u4e0b\u60a8\u662f\u5426\u53ef\u4ee5\u901a\u8fc7\u5176\u4ed6\u65b9\u5f0f\u63a5\u89e6\u8be5\u7fa4\u4f53\uff0c\u6216\u8005\u91cd\u65b0\u8c03\u6574\u5bf9\u8be5\u5e7f\u544a\u7ec4\u6216\u76ee\u6807\u53d7\u4f17\u7684\u671f\u671b\u3002<\/span><\/p>\n<h3 id=\"h-audience-insights-and-indexes\" class=\"wp-block-heading\"><span>\u53d7\u4f17\u6d1e\u5bdf\u548c\u6307\u6570<\/span><\/h3>\n<p><span>\u53e6\u4e00\u79cd\u6b63\u5728\u8fdb\u884c\u7684\u53d7\u4f17\u4f18\u5316\u662f\u68c0\u67e5\u60a8\u7684\u53d7\u4f17\u6d1e\u5bdf\uff08<\/span><em><span>\u5e7f\u544a\u7cfb\u5217 &gt; \u6d1e\u5bdf\u548c\u62a5\u544a &gt; \u6d1e\u5bdf &gt; \u6eda\u52a8\u5230\u53d7\u4f17\u6d1e\u5bdf\u5361<\/span><\/em><span>\uff09\uff0c\u4ee5\u67e5\u770b\u54ea\u4e9b\u53d7\u4f17\u7fa4\u4f53\u4e0e\u60a8\u5f53\u524d\u7684\u8f6c\u6362\u5668\u7684\u7d22\u5f15\u7387\u6700\u9ad8\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u53ef\u80fd\u662f\u60a8\u5bf9\u5ba2\u6237\u5927\u91cf\u7684\u6d1e\u5bdf\uff0c\u5426\u5219\u60a8\u53ef\u80fd\u65e0\u6cd5\u5f97\u77e5\u3002<\/span><\/p>\n<p><span>\u5728\u4e0b\u9762\u7684\u622a\u56fe\u4e2d\uff0c\u6211\u4eec\u5f88\u9ad8\u5174\u5730\u770b\u5230\u201c\u7ecf\u5e38\u5916\u51fa\u5c31\u9910\u201d\u548c\u201c30 \u5206\u949f\u53a8\u5e08\u201d\u7684\u9ad8\u4eb2\u548c\u529b\u6307\u6570\uff0c\u8fd9\u4e24\u4e2a\u6307\u6570\u90fd\u8868\u660e\u6211\u4eec\u7684\u5ba2\u6237\u4f18\u5148\u8003\u8651\u4fbf\u5229\u6027\u548c\u6548\u7387\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u5b66\u4e60\u53ef\u4ee5\u5e94\u7528\u4e8e\u6211\u4eec\u4e0b\u4e00\u7c7b\u98de\u884c\u4e2d\u7814\u7a76\uff0c\u5373\u5e7f\u544a\u6587\u6848\u6216\u521b\u610f\u6d4b\u8bd5\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-446303 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-audience-insights.png.webp\" alt=\"Google Ads \u53d7\u4f17\u7fa4\u4f53\u6d1e\u5bdf\" width=\"1600\" height=\"472\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-audience-insights.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-audience-insights-600x177.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-audience-insights-800x236.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-audience-insights-200x59.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-audience-insights-768x227.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-audience-insights-1536x453.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-audience-insights.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h3 id=\"h-a-b-testing\" class=\"wp-block-heading\"><span>A\/B \u6d4b\u8bd5<\/span><\/h3>\n<p><span>\u4f7f\u7528\u540c\u6837\u7684\u4f8b\u5b50\uff0c\u4f60\u53ef\u80fd\u60f3\u8981\u63a2\u7d22\u8bbe\u8ba1\u4e00\u4e2a A\/B \u590d\u5236\u6d4b\u8bd5\uff0c\u7a81\u51fa\u4f60\u54c1\u724c\u7684\u5feb\u901f\u9001\u8d27\u670d\u52a1\u3001\u7ec8\u8eab\u4fdd\u8bc1\u3001\u514d\u8d39\u9000\u8d27\u6216\u5176\u4ed6\u53ef\u80fd\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<h3 id=\"h-search-query-reports\" class=\"wp-block-heading\"><span>\u641c\u7d22\u67e5\u8be2\u62a5\u544a<\/span><\/h3>\n<p><span>\u641c\u7d22\u67e5\u8be2\u62a5\u544a (SQR) \u5e94\u5728\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u6295\u653e\u671f\u95f4\u5b9a\u671f\u8fd0\u884c\u3002\u8fd9\u4e9b\u62a5\u544a\u4f1a\u51c6\u786e\u544a\u8bc9\u60a8\u54ea\u4e9b\u641c\u7d22\u4f1a\u89e6\u53d1\u60a8\u7684\u5e7f\u544a\u6295\u653e\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u8f6c\u5230<\/span><em><span>\u201c\u5e7f\u544a\u7cfb\u5217\u201d&gt;\u201c\u641c\u7d22\u8bcd\u201d<\/span><\/em><span>\u627e\u5230\u8fd9\u4e9b\u62a5\u544a\u3002\u00a0<\/span><\/p>\n<p><span>\u68c0\u67e5\u8fd9\u4e9b\u62a5\u544a\u7684\u8282\u594f\u5e94\u8be5\u6839\u636e\u4f20\u5165\u7684\u6570\u636e\u91cf\u6765\u8bbe\u5b9a\u3002\u5982\u679c\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u6bcf\u5929\u83b7\u5f97\u7ea6 100 \u6b21\u641c\u7d22\uff0c\u5219\u60a8\u53ea\u9700\u6bcf\u5468\u6216\u6bcf\u9694\u4e00\u5468\u68c0\u67e5\u4e00\u6b21\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u6bcf\u5c0f\u65f6\u4ea7\u751f\u6570\u5343\u6b21\u641c\u7d22\uff0c\u90a3\u4e48\u6700\u597d\u6bcf\u5929\u68c0\u67e5\u60a8\u7684 SQR\uff0c\u4ee5\u786e\u4fdd\u60a8\u5728\u5e7f\u544a\u6295\u653e\u7684\u7b2c\u4e00\u5468\u6216\u7b2c\u4e8c\u5468\u5185\u6392\u9664\u4e86\u4efb\u4f55\u4e0d\u5b89\u5168\u7684\u54c1\u724c\u5e7f\u544a\uff0c\u7136\u540e\u6bcf\u5468\u68c0\u67e5\u4e00\u6b21\u3002<\/span><\/p>\n<p><span>SQR\u5bf9\u4e8e\u5e02\u573a\u7814\u7a76\u00a0\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u60a8\u7684\u5ba2\u6237\u5982\u4f55\u5728\u54c1\u724c\u6d3b\u52a8\u4e2d\u641c\u7d22\u60a8\u7684\u4ea7\u54c1\uff1f\u00a0<\/span><\/li>\n<li><span>\u4ed6\u4eec\u662f\u5426\u7ecf\u5e38\u62fc\u9519\u60a8\u6700\u7545\u9500\u7684\u4ea7\u54c1\uff1f\u4ed6\u4eec\u662f\u5426\u5728\u5bfb\u627e\u64cd\u4f5c\u89c6\u9891\uff1f\u00a0<\/span><\/li>\n<li><span>\u4ed6\u4eec\u662f\u73b0\u6709\u5ba2\u6237\uff0c\u6b63\u5728\u5bfb\u6c42\u652f\u6301\u6216\u5982\u4f55\u8bbf\u95ee\u4ed6\u4eec\u7684\u5e10\u6237\u5417\uff1f\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u4f5c\u4e3a\u8425\u9500\u4eba\u5458\uff0c\u60a8\u5e94\u8be5\u4e86\u89e3\u8fd9\u4e9b<\/span><em><span>\u90fd\u662f\u6709\u8da3\u7684\u884c\u4e3a\u3002<\/span><\/em><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5728\u975e\u54c1\u724c\u6216\u7ade\u4e89\u5bf9\u624b\u7684\u6d3b\u52a8\u4e2d\uff0c\u5ba2\u6237\u7684\u67e5\u8be2\u5982\u4f55\u4e0e\u60a8\u7684\u4e1a\u52a1\u76f8\u5339\u914d\uff1f\u00a0<\/span><\/li>\n<li><span>\u60a8\u7684\u67d0\u4e2a\u4ea7\u54c1\u7c7b\u522b\u662f\u5426\u62e5\u6709\u51fa\u4e4e\u610f\u6599\u7684\u8d85\u9ad8\u70b9\u51fb\u7387\uff1f\u00a0<\/span><\/li>\n<li><span>\u4e5f\u8bb8\u65b0\u4ea7\u54c1\u7684\u53d1\u5e03\u4f1a\u83b7\u5f97\u4e86\u6781\u9ad8\u7684\u53c2\u4e0e\u5ea6\u4f46\u5374\u6ca1\u6709\u5e26\u6765\u8d2d\u4e70\uff1f\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e9b\u89c1\u89e3\u5c06\u5e2e\u52a9\u60a8\u63d0\u4f9b\u66f4\u597d\u7684\u767b\u9646\u9875\u9762\u4f53\u9a8c\u3001\u5ba2\u6237\u652f\u6301\u548c\u5176\u4ed6\u8425\u9500\u6e20\u9053\u3002\u00a0<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-post-campaign-readouts\" class=\"wp-block-heading\"><span>\u7ade\u9009\u540e\u8bfb\u7269<\/span><\/h2>\n<p><span>\u6709\u4e9b\u6d3b\u52a8\u4f1a\u65e0\u9650\u671f\u5730\u8fdb\u884c\uff0c\u800c\u90a3\u4e9b\u6709\u660e\u786e\u7ed3\u675f\u65e5\u671f\u7684\u6d3b\u52a8\u5c06\u5728\u5b8c\u6210\u540e\u8fdb\u884c\u5206\u6790\u3002<\/span><\/p>\n<p><span>\u641c\u7d22\u6d3b\u52a8\u83b7\u5f97\u7684\u53d7\u4f17\u6d1e\u5bdf\u53ef\u4ee5\u6781\u5927\u5730\u9020\u798f\u5176\u4ed6\u8425\u9500\u6e20\u9053\uff0c\u5e76\u6307\u5bfc\u4e0b\u4e00\u7248\u672c\u7684\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span>\u5728\u6d3b\u52a8\u7ed3\u675f\u540e\u7684\u603b\u7ed3\u4e2d\u9700\u8981\u8003\u8651\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/span><\/p>\n<h3 id=\"h-did-your-target-audience-behave-the-way-you-expected-them-to-nbsp\" class=\"wp-block-heading\"><span>\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u7684\u884c\u4e3a\u662f\u5426\u7b26\u5408\u60a8\u7684\u9884\u671f\uff1f\u00a0<\/span><\/h3>\n<p><span>\u4e5f\u8bb8\u60a8\u7684\u518d\u8425\u9500\u53d7\u4f17\u7fa4\u4f53\u7684\u6548\u679c\u4e0d\u5982\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u7ec6\u5206\u7fa4\u4f53\u3002\u8fd9\u662f\u5426\u610f\u5473\u7740\u5df2\u7ecf\u8d2d\u4e70\u8fc7\u67d0\u4ef6\u5546\u54c1\u7684\u4eba\u4e0d\u592a\u53ef\u80fd\u518d\u6b21\u8d2d\u4e70\uff1f\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e SaaS\u3001\u4fe1\u7528\u5361\u6216\u5176\u4ed6\u5927\u989d\u91c7\u8d2d\u800c\u8a00\uff0c\u8fd9\u53ef\u80fd\u786e\u5b9e\u5982\u6b64\uff0c\u4f46\u5bf9\u4e8e CPG \u6216\u96f6\u552e\u5546\u54c1\u800c\u8a00\uff0c\u627e\u51fa\u7b54\u6848\u5c31\u5f88\u6709\u8da3\u4e86\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u56de\u5934\u5ba2\u5f88\u5c11\uff0c\u4ed6\u4eec\u662f\u5426\u5bf9\u6240\u8d2d\u4e70\u7684\u4ea7\u54c1\u4e0d\u6ee1\u610f\uff1f<\/span><\/p>\n<p><span>\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u65b0\u5ba2\u6237\u7684\u589e\u957f\u901f\u5ea6\u975e\u5e38\u7f13\u6162\uff0c\u60a8\u8be5\u5982\u4f55\u6539\u53d8\u60a8\u7684\u4fe1\u606f\u6216\u65b9\u6cd5\uff0c\u4ee5\u786e\u4fdd\u4ed6\u4eec\u770b\u5230\u60a8\u7684\u54c1\u724c\u7684\u4ef7\u503c\uff1f<\/span><\/p>\n<h3 id=\"h-how-did-your-creatives-perform\" class=\"wp-block-heading\"><span>\u4f60\u7684\u521b\u610f\u8868\u73b0\u5982\u4f55\uff1f<\/span><\/h3>\n<p><span>\u60a8\u7684\u6240\u6709\u5e7f\u544a\u4e0d\u592a\u53ef\u80fd\u90fd\u5177\u6709\u76f8\u4f3c\u7684\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u6216\u76f8\u540c\u7684\u5e7f\u544a\u6548\u529b\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u641c\u7d22\u5e7f\u544a\uff0c\u8bf7\u68c0\u67e5\u60a8\u7684\u6587\u5b57\u5e7f\u544a\u548c\u6240\u6709\u8d44\u4ea7\u7684\u6709\u6548\u6027\u3002\u54ea\u4e2a\u9644\u52a0\u94fe\u63a5\u6700\u53d7\u6b22\u8fce\uff1f\u91cd\u70b9\u5ba3\u4f20\u4fc3\u9500\u7684\u5e7f\u544a\u662f\u5426\u6bd4\u540c\u7c7b\u5e7f\u544a\u66f4\u51fa\u8272\uff1f<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\uff0c\u54ea\u4e2a\u7d20\u6750\u8d44\u6e90\u7ec4\u53c2\u4e0e\u5ea6\u6700\u9ad8\uff1f\u662f\u4f60\u6700\u610f\u60f3\u4e0d\u5230\u7684\u5417\uff1f\u4f60\u662f\u5426\u6d4b\u8bd5\u8fc7\u751f\u6d3b\u65b9\u5f0f\u56fe\u7247\u548c\u4ea7\u54c1\u56fe\u7247\uff0c\u5e76\u770b\u5230\u4e86\u6709\u8da3\u7684\u6570\u91cf\u7a81\u7834\uff1f<\/span><\/p>\n<h3 id=\"h-what-did-your-search-query-reports-and-audience-insights-reveal\" class=\"wp-block-heading\"><span>\u60a8\u7684\u641c\u7d22\u67e5\u8be2\u62a5\u544a\u548c\u53d7\u4f17\u6d1e\u5bdf\u63ed\u793a\u4e86\u4ec0\u4e48\uff1f<\/span><\/h3>\n<p><span>\u6362\u53e5\u8bdd\u8bf4\uff0c\u60a8\u5b66\u5230\u4e86\u4ec0\u4e48\u53ef\u4ee5\u5e94\u7528\u5230\u4e0b\u4e00\u6b21\u6d4b\u8bd5\u8fed\u4ee3\u4e2d\uff1f\u60a8\u7684 90% \u7684\u5ba2\u6237\u90fd\u6765\u81ea\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u5417\uff1f<\/span><\/p>\n<p><span>\u60a8\u662f\u5426\u9700\u8981\u786e\u4fdd\u60a8\u7684\u5ba2\u6237\u652f\u6301\u56e2\u961f\u5728\u592a\u5e73\u6d0b\u6807\u51c6\u65f6\u95f4\u5de5\u4f5c\uff1f\u5927\u591a\u6570\u70b9\u51fb\u662f\u5426\u90fd\u6765\u81ea\u672c\u5e94\u88ab\u5426\u5b9a\u7684\u67e5\u8be2\uff1f\u5bfb\u627e\u60a8\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u4eba\u662f\u5426\u88ab\u53d1\u9001\u5230\u9519\u8bef\u7684\u767b\u5f55\u9875\u9762\uff1f<\/span><\/p>\n<h2 id=\"h-make-audience-research-an-ongoing-effort\" class=\"wp-block-heading\"><span>\u4f7f\u53d7\u4f17\u7814\u7a76\u6210\u4e3a\u4e00\u9879\u6301\u7eed\u7684\u52aa\u529b<\/span><\/h2>\n<p><span>\u901a\u8fc7\u4ed8\u8d39\u641c\u7d22\u8fdb\u5165\u7684\u5ba2\u6237\u4f1a\u901a\u8fc7\u6211\u4eec\u638c\u63e1\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u548c\u4ed6\u4eec\u5b8c\u6210\u7684\u641c\u7d22\u8ba9\u60a8\u77e5\u9053\u4ed6\u4eec\u662f\u8c01\u3002<\/span><\/p>\n<p><span>\u5c31\u5e02\u573a\u7ec6\u5206\u3001\u4eb2\u548c\u529b\u4ee5\u53ca\u4e0e\u6b63\u5728\u53d1\u751f\u7684\u8f6c\u5316\u7c7b\u578b\u76f8\u6bd4\u6211\u4eec\u53ef\u4ee5\u8bfb\u53d6\u7684\u6307\u6570\u800c\u8a00\uff0c\u8c37\u6b4c\u7684\u53d7\u4f17\u5b9a\u4f4d\u529f\u80fd\u6bcf\u5e74\u90fd\u5728\u53d8\u5f97\u66f4\u52a0\u5f3a\u5927\u3002<\/span><\/p>\n<p><span>\u6301\u7eed\u5206\u6790\u641c\u7d22\u6d3b\u52a8\u4e2d\u7684\u53d7\u4f17\u5e76\u5c06\u62a5\u544a\u7684\u5404\u4e2a\u65b9\u9762\u89c6\u4e3a\u54c1\u724c\u548c\u8de8\u6e20\u9053\u5b66\u4e60\u7684\u53d7\u4f17\u7814\u7a76\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f53\u8425\u9500\u4eba\u5458\u8003\u8651\u53d7\u4f17\u89c4\u5212\u65f6\uff0c\u4ed8\u8d39\u641c\u7d22\u901a\u5e38\u4e0d\u662f\u4ed6\u4eec\u9996\u5148\u8003\u8651\u7684\uff0c\u4f46\u5b83\u662f\u6240\u6709\u8425\u9500\u6d3b\u52a8\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u00a0 \u867d\u7136\u4ed8\u8d39\u641c\u7d22\u662f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1540"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1540\/revisions"}],"predecessor-version":[{"id":2559,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1540\/revisions\/2559"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1540"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}