{"id":1544,"date":"2025-05-18T05:41:15","date_gmt":"2025-05-17T21:41:15","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1544"},"modified":"2025-05-18T05:48:21","modified_gmt":"2025-05-17T21:48:21","slug":"%e5%a4%8d%e8%8b%8f%e4%b8%8d%e7%a1%ae%e5%ae%9a%ef%bc%9a%e8%b0%b7%e6%ad%8c%e7%9a%84%e4%b8%b9%e5%b0%bc%c2%b7%e6%b2%99%e5%88%a9%e6%96%87%e8%b0%88%e7%ae%97%e6%b3%95%e7%9a%84%e5%bd%b1%e5%93%8d","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1544","title":{"rendered":"\u590d\u82cf\u4e0d\u786e\u5b9a\uff1a\u8c37\u6b4c\u7684\u4e39\u5c3c\u00b7\u6c99\u5229\u6587\u8c08\u7b97\u6cd5\u7684\u5f71\u54cd"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><a href=\"https:\/\/searchengineland.com\/author\/barry-schwartz\"><span>\u53d7\u5230\u8fd1\u671f Google \u7b97\u6cd5\u66f4\u65b0\u5f71\u54cd\u7684\u53d1\u5e03\u5546\u53ef\u80fd\u6c38\u8fdc\u65e0\u6cd5\u5b8c\u5168\u6062\u590d\u5230\u4ee5\u524d\u7684\u6d41\u91cf\u6c34\u5e73\u3002\u8fd9\u662fBarry Schwartz<\/span><\/a><span>\u6700\u8fd1\u53d1\u8868\u7684\u5bf9 Google \u641c\u7d22\u8054\u7edc\u5b98 Danny Sullivan \u7684\u91c7\u8bbf\u4e2d\u7ed9\u6211\u7559\u4e0b\u7684\u6df1\u523b\u5370\u8c61\u3002<\/span><\/p>\n<p><strong><span>\u6392\u540d\u6709\u53ef\u80fd\u63d0\u9ad8\u5417\uff1f<\/span><\/strong><span>\u65bd\u74e6\u8328\u5411\u6c99\u5229\u6587\u6307\u51fa\u4e86\u6700\u8fd1\u8c37\u6b4c\u7b97\u6cd5\u66f4\u65b0\u5f71\u54cd\u7684\u7f51\u7ad9\u793a\u4f8b\u3002\u8c37\u6b4c\u5c06\u7ee7\u7eed\u52aa\u529b\u5956\u52b1\u4f18\u8d28\u5185\u5bb9\uff0c\u6c99\u5229\u6587\u8868\u793a\u8c37\u6b4c\u7684\u7cfb\u7edf\u5728\u67d0\u4e9b\u65b9\u9762\u53ef\u4ee5\u5f97\u5230\u6539\u8fdb<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u8ba4\u4e3a\u8fd9\u4e9b\u53d8\u5316\u5bf9\u5176\u4e2d\u4e00\u4e9b\u7f51\u7ad9\u6709\u6240\u5e2e\u52a9\uff0c\u4f46\u603b\u4f53\u800c\u8a00\u5e76\u6ca1\u6709\u4f7f\u8fd9\u4e9b\u7f51\u7ad9\u5b8c\u5168\u6062\u590d\u5230\u53bb\u5e74\u4e5d\u6708\u5de6\u53f3\u7684\u6c34\u5e73\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u786e\u5b9e\u8ba4\u4e3a\uff0c\u5982\u679c\u8fd9\u4e9b\u7f51\u7ad9\u662f\u597d\u7f51\u7ad9\uff0c\u80fd\u4e3a\u4eba\u4eec\u63d0\u4f9b\u597d\u7684\u5185\u5bb9\uff0c\u5b83\u4eec\u4e2d\u7684\u4e00\u4e9b\u5c06\u7ee7\u7eed\u83b7\u5f97\u826f\u597d\u7684\u6536\u76ca\u3002\u6211\u5e0c\u671b\u5b83\u4eec\u80fd\u7ee7\u7eed\u8fd9\u6837\u505a\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u6211\u5e0c\u671b\u6211\u4eec\u80fd\u591f\u66f4\u597d\u5730\u7ba1\u7406\u8fd9\u4e9b\u7f51\u7ad9\uff0c\u8fd9\u4e9b\u90fd\u662f\u6211\u4eec\u7cfb\u7edf\u4e2d\u9700\u8981\u6539\u8fdb\u7684\u975e\u5e38\u597d\u7684\u4e1c\u897f\u3002\u201d\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>\u4e0d\u4fdd\u8bc1\u6062\u590d\u3002Sullivan<\/span><\/strong><span>\u660e\u786e\u8868\u793a\uff0c\u5982\u679c\u53d1\u5e03\u5546\u5728 Google \u641c\u7d22\u4e2d\u6ca1\u6709\u83b7\u5f97\u5956\u52b1\uff0c\u4ed6\u4eec\u4e0d\u5e94\u8be5\u653e\u5f03\u3002\u4f46\u73b0\u5b9e\u60c5\u51b5\u662f\uff0c\u5728\u6700\u8fd1\u7684<\/span><a href=\"https:\/\/searchengineland.com\/library\/platforms\/google\/google-algorithm-updates\"><span>Google \u7b97\u6cd5\u66f4\u65b0<\/span><\/a><span>\u4e4b\u540e\uff0c\u5f53\u524d\u7684\u6d41\u91cf\u6c34\u5e73\u53ef\u80fd\u6210\u4e3a\u67d0\u4e9b\u7f51\u7ad9\u7684\u65b0\u5e38\u6001\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u6c99\u5229\u6587\u7684\u4e00\u4e9b\u8a00\u8bba\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u4f46\u4f60\u65e0\u6cd5\u9884\u6d4b\u6bcf\u4e2a\u7f51\u7ad9\u90fd\u4f1a\u6062\u590d\u5230 9 \u6708\u4efd\u7684\u6c34\u5e73\uff0c\u56e0\u4e3a 9 \u6708\u4efd\u5df2\u7ecf\u4e0d\u5b58\u5728\u4e86\u3002\u6211\u4eec\u7684\u6392\u540d\u7cfb\u7edf\u4e5f\u6709\u6240\u4e0d\u540c\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u4eec\u7684\u6392\u540d\u7cfb\u7edf\u8fd8\u4f1a\u5956\u52b1\u5176\u4ed6\u7c7b\u578b\u7684\u5185\u5bb9\uff0c\u5305\u62ec\u8bba\u575b\u5185\u5bb9\u548c\u793e\u4ea4\u5185\u5bb9\uff0c\u56e0\u4e3a\u8fd9\u662f\u63d0\u4f9b\u4e00\u7ec4\u826f\u597d\u7684\u591a\u6837\u5316\u7ed3\u679c\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u201d<\/span><\/li>\n<li><span>\u201c\u4efb\u4f55\u521b\u4f5c\u4e86\u771f\u6b63\u597d\u5185\u5bb9\u7684\u4eba\uff0c\u5982\u679c\u89c9\u5f97\u81ea\u5df1\u5728\u6700\u540e\u4e00\u6b21\u66f4\u65b0\u4e2d\u6ca1\u6709\u5f97\u5230\u5f88\u597d\u7684\u56de\u62a5\uff0c\u5c31\u4e0d\u5e94\u8be5\u60f3\u592a\u591a\uff0c\u5c31\u662f\u8fd9\u6837\u3002\u56e0\u4e3a\u6211\u4eec\u7684\u76ee\u6807\u662f\uff0c\u5982\u679c\u4f60\u521b\u4f5c\u4e86\u597d\u5185\u5bb9\uff0c\u6211\u4eec\u5e0c\u671b\u4f60\u6210\u529f\u3002\u5982\u679c\u6211\u4eec\u6ca1\u6709\u7ed9\u4f60\u5e94\u6709\u7684\u56de\u62a5\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u5e0c\u671b\u6700\u540e\u4e00\u6b21\u66f4\u65b0\u80fd\u505a\u5f97\u66f4\u597d\u7684\u90e8\u5206\u3002\u6211\u4eec\u5e0c\u671b\u672a\u6765\u7684\u66f4\u65b0\u7ee7\u7eed\u6cbf\u7740\u8fd9\u6761\u9053\u8def\u524d\u8fdb\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>2024 \u5e74 8 \u6708\u6838\u5fc3\u66f4\u65b0\u3002<\/span><\/strong><span>\u8bb8\u591a\u5185\u5bb9\u521b\u5efa\u8005\u5e76\u4e0d\u7f9e\u4e8e\u5206\u4eab\u4ed6\u4eec\u5bf9\u8c37\u6b4c\u7684\u6124\u6012\uff0c\u5c24\u5176\u662f\u5728<\/span><a href=\"https:\/\/searchengineland.com\/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751\"><span>2023 \u5e74 9 \u6708\u6709\u7528\u7684\u5185\u5bb9\u66f4\u65b0<\/span><\/a><span>\u4e4b\u540e\u3002\u5f53<\/span><a href=\"https:\/\/searchengineland.com\/google-august-2024-core-update-rollout-is-now-complete-446225\"><span>\u8c37\u6b4c\u63a8\u51fa 2024 \u5e74 8 \u6708\u6838\u5fc3\u66f4\u65b0<\/span><\/a><span>\u65f6\uff0c\u8c37\u6b4c\u641c\u7d22\u5021\u5bfc\u8005\u7ea6\u7ff0\u00b7\u7a46\u52d2\u4f3c\u4e4e\u95f4\u63a5\u89e3\u51b3\u4e86\u8fd9\u4e2a\u95ee\u9898\uff0c\u5e76\u8868\u793a\u8c37\u6b4c\u5e0c\u671b\u5956\u52b1\u89c4\u6a21\u8f83\u5c0f\u3001\u72ec\u7acb\u7684\u7f51\u7ad9\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6b64\u6b21\u6700\u65b0\u66f4\u65b0\u8003\u8651\u5230\u4e86\u6211\u4eec\u5728\u8fc7\u53bb\u51e0\u4e2a\u6708\u4e2d\u4ece\u4e00\u4e9b\u521b\u4f5c\u8005\u548c\u5176\u4ed6\u4eba\u58eb\u90a3\u91cc\u542c\u5230\u7684\u53cd\u9988\u3002\u4e0e\u5f80\u5e38\u4e00\u6837\uff0c\u6211\u4eec\u7684\u76ee\u6807\u662f\u5c06\u4eba\u4eec\u4e0e\u4e00\u7cfb\u5217\u9ad8\u8d28\u91cf\u7684\u7f51\u7ad9\u8054\u7cfb\u8d77\u6765\uff0c\u5305\u62ec\u5c0f\u578b\u6216\u72ec\u7acb\u7f51\u7ad9\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u6b63\u5728\u521b\u5efa\u6709\u7528\u7684\u539f\u521b\u5185\u5bb9\uff0c\u4e0e\u7528\u6237\u7684\u641c\u7d22\u76f8\u5173\u3002\u8fd9\u662f\u6211\u4eec\u5c06\u5728\u672a\u6765\u7684\u66f4\u65b0\u4e2d\u7ee7\u7eed\u89e3\u51b3\u7684\u4e00\u4e2a\u9886\u57df\u3002\u6b64\u6b21\u66f4\u65b0\u8fd8\u65e8\u5728\u66f4\u597d\u5730\u6355\u6349\u7f51\u7ad9\u53ef\u80fd\u505a\u51fa\u7684\u6539\u8fdb\uff0c\u4ee5\u4fbf\u6211\u4eec\u80fd\u591f\u7ee7\u7eed\u5c55\u793a\u6700\u597d\u7684\u7f51\u7edc\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><strong><span>\u53d1\u751f\u4e86\u8fd9\u6837\u7684\u4e8b\u5417\uff1f<\/span><\/strong><span>\u6b63\u5982 Schwartz \u5728<\/span><a href=\"https:\/\/searchengineland.com\/google-august-2024-core-update-rollout-is-now-complete-446225\"><span>Google 2024 \u5e74 8 \u6708\u6838\u5fc3\u66f4\u65b0\u53d1\u5e03\u73b0\u5df2\u5b8c\u6210<\/span><\/a><span>\u4e2d\u6240\u62a5\u9053\u7684\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u636e\u6211\u4eec\u6240\u77e5\uff0c\u5927\u591a\u6570\u7f51\u7ad9\u6ca1\u6709\u51fa\u73b0\u663e\u8457\u6216\u6709\u610f\u4e49\u7684\u6062\u590d\u3002\u751a\u81f3\u66f4\u591a\u7f51\u7ad9\u51fa\u73b0\u8fdb\u4e00\u6b65\u4e0b\u6ed1\u6216\u4fdd\u6301\u4e0d\u53d8\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>Google \u6536\u5230\u4e86\u591a\u5c11\u53cd\u9988\uff1f<\/span><\/strong><span>\u6211\u4eec\u4ece Schwartz \u63a5\u53d7 Sullivan \u91c7\u8bbf\u65f6\u4e86\u89e3\u5230\uff0cGoogle \u6536\u5230\u4e86 12,000 \u4efd\u4e2a\u4eba\u63d0\u4ea4\u7684\u53cd\u9988\uff0c\u6d89\u53ca 1,300 \u4e2a\u552f\u4e00\u57df\u540d\u3002Google \u4ecd\u5728\u5904\u7406\u8fd9\u4e9b\u53cd\u9988\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002Google<\/span><\/strong><span>\u641c\u7d22\u5e76\u4e0d\u5b8c\u7f8e\u6216\u201c\u516c\u5e73\u201d\u3002\u5b83\u4ece\u6765\u90fd\u4e0d\u662f\u3002\u867d\u7136\u5f88\u5bb9\u6613\u5c06\u9519\u8bef\u5f52\u548e\u4e8e Google\uff0c\u4f46\u540c\u6837\u91cd\u8981\u7684\u662f\u8981\u8ba4\u771f\u5ba1\u89c6\u81ea\u5df1\u7684\u7f51\u7ad9\uff0c\u627e\u51fa\u60a8\u5931\u53bb\u77e5\u540d\u5ea6\u548c\u6d41\u91cf\u7684\u539f\u56e0\u3002<\/span><\/p>\n<p><span>SEO \u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u590d\u6742\uff0c\u800c\u4e14\u8d8a\u6765\u8d8a\u590d\u6742\u3002\u5982\u679c\u60a8\u53d7\u5230\u4e86\u5f71\u54cd\uff0c\u5e0c\u671b\u60a8\u80fd\u7ee7\u7eed\u6218\u6597\u5e76\u91cd\u5efa\u60a8\u7684\u6743\u5a01\u2014\u2014\u5e76\u6700\u7ec8\u8d85\u8d8a\u60a8\u4ee5\u524d\u7684\u6d41\u91cf\u6c34\u5e73\u3002\u5982\u679c\u60a8\u662f\u8fd9\u79cd\u60c5\u51b5\uff0c\u5efa\u8bae\u9605\u8bfb\u4ee5\u4e0b\u6587\u7ae0\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/google-neeatt-438497\"><span>EEAT Google \u672a\u544a\u8bc9\u60a8\u7684\u4e24\u4e2a\u90e8\u5206<\/span><\/a><span>\u3002<\/span><\/p>\n<p><strong><span>\u91c7\u8bbf\u3002<\/span><\/strong><span>\u60a8\u53ef\u4ee5<\/span><a href=\"https:\/\/www.seroundtable.com\/interview-google-august-core-update-38024.html\" target=\"_blank\" rel=\"noopener\"><span>\u5728\u641c\u7d22\u5f15\u64ce\u5706\u684c\u4f1a\u8bae\u4e0a\u9605\u8bfb\u65bd\u74e6\u8328\u4e0e\u6c99\u5229\u6587\u7684\u5b8c\u6574\u8bbf\u8c08<\/span><\/a><span>\u3002<\/span><\/p>\n<p><em><a href=\"https:\/\/searchengineland.com\/danny-sullivan-joins-google-283977\"><span>\u62ab\u9732\uff1a\u60a8\u53ef\u4ee5\u5728\u6b64\u5904<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/dannysullivan.com\/disclosure\" target=\"_blank\" rel=\"noopener\"><span>\u6b64\u5904<\/span><\/a><span>\u4e86\u89e3\u6709\u5173\u4e39\u5c3c\u00b7\u6c99\u5229\u6587\u4e0e Search Engine Land \u6bcd\u516c\u53f8 Third Door Media \u7684\u4e1a\u52a1\u5173\u7cfb\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u53d7\u5230\u8fd1\u671f Google \u7b97\u6cd5\u66f4\u65b0\u5f71\u54cd\u7684\u53d1\u5e03\u5546\u53ef\u80fd\u6c38\u8fdc\u65e0\u6cd5\u5b8c\u5168\u6062\u590d\u5230\u4ee5\u524d\u7684\u6d41\u91cf\u6c34\u5e73\u3002\u8fd9\u662fBarry Schwar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1544","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1544"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1544\/revisions"}],"predecessor-version":[{"id":1547,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1544\/revisions\/1547"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1544"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}