{"id":1549,"date":"2025-05-20T02:08:00","date_gmt":"2025-05-19T18:08:00","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1549"},"modified":"2025-05-20T02:08:05","modified_gmt":"2025-05-19T18:08:05","slug":"google-ads-%e5%b0%86%e5%bc%83%e7%94%a8%e6%90%9c%e7%b4%a2%e5%b9%bf%e5%91%8a%e5%92%8c%e5%b1%95%e7%a4%ba%e5%b9%bf%e5%91%8a%e7%9a%84%e5%a2%9e%e5%bc%ba%e5%9e%8b%e6%af%8f%e6%ac%a1%e7%82%b9%e5%87%bb%e8%b4%b9","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1549","title":{"rendered":"Google Ads \u5c06\u5f03\u7528\u641c\u7d22\u5e7f\u544a\u548c\u5c55\u793a\u5e7f\u544a\u7684\u589e\u5f3a\u578b\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528"},"content":{"rendered":"<p><span>\u4ece 10 \u6708\u5f00\u59cb\uff0cGoogle Ads \u5c06\u9010\u6b65\u505c\u6b62\u5728\u65b0\u7684\u641c\u7d22\u548c\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u4e2d\u4f7f\u7528\u589e\u5f3a\u578b\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (eCPC) \u7684\u9009\u9879\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u5173\u952e\u65e5\u671f\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u5341\u6708\uff1a<\/span><\/strong><span>\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\u5220\u9664\u4e86 eCPC \u9009\u9879\u3002<\/span><\/li>\n<li><strong><span>2025 \u5e74 3 \u6708\uff1a<\/span><\/strong><span>\u6240\u6709\u5269\u4f59\u7684 eCPC \u5e7f\u544a\u7cfb\u5217\u5747\u8fc7\u6e21\u5230\u624b\u52a8 CPC\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong><span>\u3002ECPC \u662f\u81ea\u52a8\u51fa\u4ef7\u7b56\u7565\u4e2d\u6700\u8f7b\u677e\u7684\u4e00\u79cd\uff0c\u56e0\u6b64\u5b83\u5141\u8bb8\u60a8\u5c1d\u8bd5\u81ea\u52a8\u51fa\u4ef7\uff0c\u800c\u65e0\u9700\u5b8c\u5168\u7531 Google \u63a7\u5236\uff0c\u53ea\u9700\u52aa\u529b\u5b9e\u73b0\u8f6c\u5316\u76ee\u6807\u5373\u53ef\u3002Google \u6b63\u5728\u53d6\u6d88\u8fd9\u4e00\u529f\u80fd\u3002\u5982\u679c\u60a8\u5c1a\u672a\u5f00\u59cb\u6d4b\u8bd5\u54ea\u4e9b\u5168\u81ea\u52a8\u51fa\u4ef7\u7b56\u7565\u9002\u5408\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u73b0\u5728\u662f\u65f6\u5019\u4e86\u3002\u6b64\u66f4\u6539\u5c06\u5f71\u54cd\u60a8\u7ba1\u7406\u641c\u7d22\u548c\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<p><strong><span>\u9009\u9879\u3002Google<\/span><\/strong>\u00a0<a href=\"https:\/\/searchengineland.com\/google-adwords-to-adjust-your-max-cpcs-based-on-conversion-data-48830\"><span>\u4e8e 2010 \u5e74\u63a8\u51fa\u4e86\u589e\u5f3a\u578b\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff0c<\/span><\/a><span>\u4f5c\u4e3a\u4e00\u79cd\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\uff0c\u53ef\u6839\u636e\u8f6c\u5316\u53ef\u80fd\u6027\u4f18\u5316\u51fa\u4ef7\u3002\u4e0d\u8fc7\uff0c\u8f83\u65b0\u7684\u673a\u5668\u5b66\u4e60\u9009\u9879\uff08\u5982<\/span><strong><span>\u201c\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570\u201d<\/span><\/strong><span>\uff08\u53ef\u9009\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\uff09\u548c<\/span><strong><span>\u201c\u6700\u5927\u5316\u8f6c\u5316\u4ef7\u503c\u201d<\/span><\/strong><span>\uff08\u53ef\u9009\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\uff09\u63d0\u4f9b\u4e86\u66f4\u591a\u81ea\u52a8\u5316\u5de5\u5177\u6765\u63d0\u9ad8\u6548\u679c\u3002<\/span><\/p>\n<p><strong><span>\u9996\u6b21\u9732\u9762\u3002Anthony Higman \u5206\u4eab\u4e86\u4ed6\u4ece Google \u6536\u5230\u7684\u6709\u5173\u6b64<\/span><\/strong><a href=\"https:\/\/x.com\/AnthonyHigman\/status\/1832093095565066596\"><span>X<\/span><\/a><span>\u66f4\u65b0\u7684\u7535\u5b50\u90ae\u4ef6\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-446351 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GWzmtAFW4AAfUYb.jpeg.webp\" alt=\"GWzmtAFW4AAfUYb\" width=\"338\" height=\"338\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GWzmtAFW4AAfUYb.jpeg.webp 338w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GWzmtAFW4AAfUYb-113x113.jpeg.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GWzmtAFW4AAfUYb-95x95.jpeg.webp 95w\" data-lazy-sizes=\"(max-width: 338px) 100vw, 338px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GWzmtAFW4AAfUYb.jpeg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<p><strong><span>\u7f29\u5c0f\u3002<\/span><\/strong><span>\u8f6c\u5411\u66f4\u5148\u8fdb\u7684\u81ea\u52a8\u7ade\u4ef7\u7b56\u7565\u8868\u660e Google \u6b63\u5728\u52a0\u5927\u5bf9\u673a\u5668\u5b66\u4e60\u7684\u4f9d\u8d56\uff0c\u5e76\u53ef\u80fd\u5f15\u5165\u66f4\u591a\u81ea\u52a8\u5316\u7ade\u4ef7\u7b56\u7565\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8c37\u6b4c\u53bb\u5e74<a href=\"https:\/\/searchengineland.com\/google-ads-enhanced-cpc-shopping-campaigns-sunset-430685\">\u5f03\u7528\u4e86\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684 eCPC \u3002<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4ece 10 \u6708\u5f00\u59cb\uff0cGoogle Ads \u5c06\u9010\u6b65\u505c\u6b62\u5728\u65b0\u7684\u641c\u7d22\u548c\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u4e2d\u4f7f\u7528\u589e\u5f3a\u578b\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (eCPC [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1549","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1549"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":2562,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1549\/revisions\/2562"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1549"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}