{"id":1584,"date":"2025-06-02T01:14:33","date_gmt":"2025-06-01T17:14:33","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1584"},"modified":"2025-06-02T01:15:14","modified_gmt":"2025-06-01T17:15:14","slug":"%e8%b0%b7%e6%ad%8c%e8%af%89%e7%be%8e%e5%9b%bd%e5%8f%b8%e6%b3%95%e9%83%a8%ef%bc%9a%e8%b0%b7%e6%ad%8c%e6%95%b0%e7%99%be%e5%ae%b6%e7%ab%9e%e4%ba%89%e5%af%b9%e6%89%8b%e7%9a%84%e8%af%b4","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1584","title":{"rendered":"\u8c37\u6b4c\u8bc9\u7f8e\u56fd\u53f8\u6cd5\u90e8\uff1a\u8c37\u6b4c\u201c\u6570\u767e\u5bb6\u7ade\u4e89\u5bf9\u624b\u201d\u7684\u8bf4\u6cd5\u4e3a\u4f55\u7ad9\u4e0d\u4f4f\u811a"},"content":{"rendered":"<p><span>\u968f\u7740<\/span><a href=\"https:\/\/searchengineland.com\/google-us-antitrust-jury-trial-september-437225\"><span>\u8c37\u6b4c\u53cd\u5784\u65ad\u966a\u5ba1\u56e2<\/span><\/a><span>\u5ba1\u5224\u7684\u8fdb\u884c\uff0c\u8c37\u6b4c\u58f0\u79f0\u7f8e\u56fd\u53f8\u6cd5\u90e8\u5bf9\u5e7f\u544a\u6280\u672f\u5e02\u573a\u201c\u773c\u5149\u72ed\u9698\u201d\uff0c\u5e7f\u544a\u5546\u548c\u51fa\u7248\u5546\u6709\u5f88\u591a\u9009\u62e9\u3002\u7136\u800c\uff0c\u8bc1\u636e\u8868\u660e\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u3002<\/span><\/p>\n<p><strong><span>\u8c37\u6b4c\u8bef\u5bfc\u6027\u5730\u58f0\u79f0\u201c\u6709\u6570\u767e\u5bb6\u7ade\u4e89\u5bf9\u624b\u201d\u3002<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u867d\u7136\u5b58\u5728\u8bb8\u591a\u5e7f\u544a\u6280\u672f\u63d0\u4f9b\u5546\uff0c\u4f46\u8c37\u6b4c\u5728\u5e7f\u544a\u4ea4\u6613\u5e02\u573a\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u9700\u6c42\u65b9\u5e73\u53f0\u7b49\u5173\u952e\u9886\u57df\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002\u00a0<\/span><\/li>\n<li><span>\u5c3d\u7ba1\u4ece\u6700\u57fa\u672c\u7684\u610f\u4e49\u4e0a\u6765\u8bf4\uff0c\u8c37\u6b4c\u6709\u7ade\u4e89\u5bf9\u624b\uff08\u5373\u641c\u7d22\u9886\u57df\u8fd8\u6709\u5176\u4ed6\u53c2\u4e0e\u8005\uff09\uff0c\u4f46\u5176\u5e02\u573a\u4efd\u989d\u4e0e\u7b2c\u4e8c\u5927\u516c\u53f8\uff08\u5fae\u8f6f\uff09\u4e4b\u95f4\u7684\u5dee\u8ddd\u5de8\u5927\uff0c\u5e76\u4e14\u5df2\u7ecf\u6301\u7eed\u591a\u5e74\u3002\u00a0<\/span><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-446430\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-09-at-16.35.34-800x398.png.webp\" alt=\"\u622a\u56fe 2024 09 09 16.35.34\" width=\"800\" height=\"398\" \/><\/figure>\n<p><strong><span>\u5e7f\u544a\u5546\u548c\u51fa\u7248\u5546\u5b9e\u9645\u4e0a\u5e76\u6ca1\u6709\u81ea\u7531\u9009\u62e9<\/span><\/strong><span>\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>*\u7814\u7a76\u8868\u660e\uff0c<\/span><a href=\"https:\/\/www.emarketer.com\/content\/google-is-top-destination-ad-spend-genai-era\"><span>\u5927\u90e8\u5206\u6570\u5b57\u5e7f\u544a\u652f\u51fa\u90fd\u6d41\u7ecf\u8c37\u6b4c\u7684\u5e7f\u544a\u6280\u672f\u5806\u6808<\/span><\/a><span>\uff0c\u4ece\u800c\u9650\u5236\u4e86\u9009\u62e9\u3002<\/span><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-446433 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.30.10-710x600.png.webp\" alt=\"\u622a\u56fe 2024 09 10 14.30.10\" width=\"710\" height=\"600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.30.10-710x600.png.webp 710w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.30.10-400x338.png.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.30.10-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.30.10-768x649.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.30.10.png.webp 1202w\" data-lazy-sizes=\"(max-width: 710px) 100vw, 710px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.30.10-710x600.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/michaelkingphilly\/\"><span>IPullRank \u7684Michael King<\/span><\/a><span>\u5728\u6700\u8fd1\u7684 SMX \u4f1a\u8bae\u4e0a\u4ecb\u7ecd\u4e86\u5982\u4f55\u7528 17 \u5e74\u7684\u65f6\u95f4\u6765\u6536\u96c6\u8c37\u6b4c\u5728 13 \u4e2a\u6708\u5185\u83b7\u5f97\u7684\u6570\u636e\u3002<\/span><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-446431 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.09.23.png.webp\" alt=\"\u622a\u56fe 2024 09 10 14.09.23\" width=\"2048\" height=\"1155\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.09.23.png.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.09.23-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.09.23-800x451.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.09.23-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.09.23-768x433.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.09.23-1536x867.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-10-at-14.09.23.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<p><strong><span>\u8d2d\u4e70\u5728\u7ebf\u5e7f\u544a\u5e76\u4e0d\u4fbf\u5b9c<\/span><\/strong><span>\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4eca\u5e74\u6709\u51e0\u4efd\u62a5\u544a\u663e\u793a\u5e7f\u544a\u6210\u672c\u6709\u6240\u589e\u52a0\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/google-search-ads-cpc-spend-436959\"><span>\u8c37\u6b4c\u641c\u7d22\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4e0a\u6da8 9%\uff0c\u63a8\u52a8\u5e7f\u544a\u652f\u51fa\u4e0a\u6da8 17%<\/span><\/a><span>\u00a0\u2014\u2014\u8fd9\u4fc3\u4f7f\u54c1\u724c\u5bfb\u6c42\u5b9e\u73b0\u5e7f\u544a\u652f\u51fa\u591a\u5143\u5316\u3002\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/report-google-search-cpc-up-13-yoy-ad-spend-growth-slowing-439860\"><span>\u62a5\u544a\uff1a\u8c37\u6b4c\u641c\u7d22\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u540c\u6bd4\u589e\u957f 13%\uff1b\u5e7f\u544a\u652f\u51fa\u589e\u957f\u653e\u7f13<\/span><\/a><span>\u2014\u2014\u4ec5\u96f6\u552e\u4e1a\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 5 \u5e74\u5185\u5c31\u589e\u957f\u4e86 50%<\/span><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/search-advertising-benchmarks-2024-440415\"><span>2024 \u5e74\u641c\u7d22\u5e7f\u544a\u6210\u672c\u4e0a\u5347\uff0c\u8f6c\u5316\u7387\u518d\u6b21\u4e0b\u964d<\/span><\/a><span>\u2014\u201460% \u7684\u884c\u4e1a CPCc \u5747\u51fa\u73b0\u589e\u957f<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span>\u6211\u8bf7\u4e00\u4e9b\u4e13\u5bb6\u8ba8\u8bba\u4e86<\/span><a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/google-ad-tech-sept-2024\/\"><span>\u8fd9\u7bc7\u535a\u5ba2\u6587\u7ae0<\/span><\/a><span>\uff0c\u5176\u4e2d\u8c37\u6b4c\u8ba4\u4e3a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8fd8\u6709\u5176\u4ed6\u51e0\u5bb6\u5e7f\u544a\u6280\u672f\u516c\u53f8\u5728\u8be5\u9886\u57df\u5c55\u5f00\u7ade\u4e89\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u8d2d\u4e70\u8005\u4f1a\u4e0e\u7ade\u4e89\u5bf9\u624b\u6df7\u5408\u642d\u914d\u5de5\u5177\uff1b\u56e0\u6b64\uff0c\u4ed6\u4eec\u65e0\u6cd5\u83b7\u5f97\u5168\u90e8\u8d39\u7528\u3002<\/span><\/li>\n<li><span>\u4ed6\u4eec\u7684\u8d39\u7528\u4f4e\u4e8e\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\u3002<\/span><\/li>\n<li><span>\u6b64\u6848\u4e2d\u53d7\u5bb3\u6700\u4e25\u91cd\u7684\u5c06\u662f\u5c0f\u4f01\u200b\u200b\u4e1a\u3002<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/robertallenbrady\/\" target=\"_blank\" rel=\"noopener\"><span>Righteous Marketing \u7684\u521b\u59cb\u4eba\u7f57\u4f2f\u7279\u00b7\u5e03\u96f7\u8fea (Robert Brady)<\/span><\/a><span>\u8868\u793a\uff0c\u8c37\u6b4c\u6b63\u5728\u4e3a\u4eba\u4eec\u4e0a\u6f14\u4e00\u573a\u4ee5\u79ef\u6781\u773c\u5149\u63cf\u7ed8\u81ea\u5df1\u7684\u5927\u5e08\u7ea7\u8868\u6f14\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u7279\u522b\u4e0d\u540c\u610f\u7684\u4e00\u4e2a\u8bf4\u6cd5\u662f\u5012\u6570\u7b2c\u4e8c\u6bb5\uff0c\u8c37\u6b4c\u8bf4\u2018\u80fd\u591f\u5ec9\u4ef7\u800c\u7b80\u5355\u5730\u8d2d\u4e70\u5728\u7ebf\u5e7f\u544a&#8230;\u2019\u5927\u591a\u6570\u5e26\u6709\u5546\u4e1a\u610f\u56fe\u7684\u641c\u7d22\uff08\u4e2d\u5c0f\u4f01\u4e1a\u60f3\u8981\u6295\u653e\u5e7f\u544a\u7684\u641c\u7d22\uff09\u5e76\u4e0d\u4fbf\u5b9c\uff0c\u8c37\u6b4c\u5e7f\u544a\u4e5f\u4e0d\u518d\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u5e73\u53f0\u3002<\/span><\/li>\n<li><span>\u201c\u8c37\u6b4c\u6ca1\u6709\u8bf4\u7684\u662f\u66f4\u4e3a\u7a81\u51fa\u7684\u4e8b\u60c5\u3002\u4ed6\u4eec\u6ca1\u6709\u63d0\u5230\u4ed6\u4eec\u5728\u641c\u7d22\u9886\u57df\u7684\u7edd\u5bf9\u4e3b\u5bfc\u5730\u4f4d\uff0c\u800c\u8fd9\u6b63\u662f\u4f60\u83b7\u53d6\u641c\u7d22\u610f\u56fe\u6570\u636e\u7684\u5730\u65b9\u3002<\/span><\/li>\n<li><span>\u201c\u62e5\u6709 80% \u4ee5\u4e0a\u7684\u4e92\u8054\u7f51\u641c\u7d22\u610f\u56fe\u6570\u636e\u8fd9\u4e00\u4f18\u52bf\uff0c\u8ba9 Google \u7684\u5176\u4ed6\u6240\u6709\u5e7f\u544a\u5de5\u5177\u90fd\u6bd4\u5fae\u8f6f\u7b49\u5927\u578b\u7ade\u4e89\u5bf9\u624b\u66f4\u5177\u4f18\u52bf\u3002\u53ea\u8981 Google \u80fd\u591f\u5728\u6240\u6709\u5176\u4ed6\u4ea7\u54c1\u4e2d\u5229\u7528\u8fd9\u4e9b\u641c\u7d22\u610f\u56fe\u6570\u636e\uff0c\u4ed6\u4eec\u5c31\u80fd\u4e3b\u5bb0\u8fd9\u4e2a\u884c\u4e1a\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u7136\u800c\uff0c Warschawski \u6267\u884c\u526f\u603b\u88c1\u517c\u6570\u5b57\u6218\u7565\u603b\u76d1<\/span><a href=\"https:\/\/www.linkedin.com\/in\/digitalsamiam\/\"><span>Sam Tomlinson<\/span><\/a><span>\u6307\u51fa\u4e86\u53f8\u6cd5\u90e8\u6848\u4ef6\u7684\u51e0\u4e2a\u95ee\u9898\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4ed6\u58f0\u79f0\u8fd9\u662f\u4e00\u4e2a\u5e02\u573a\u5b9a\u4e49\u95ee\u9898\uff1a<\/span><\/strong><span>\u00a0\u201c\u8bf4\u5b9e\u8bdd\uff0c\u8c37\u6b4c\u7684\u5e02\u573a\u5b9a\u4e49\u662f\u6b63\u786e\u7684\u3002\u76f8\u5173\u5e02\u573a\u5e94\u8be5\u662f\u6570\u5b57\u5e7f\u544a\uff0c\u800c\u4e0d\u662f\u4e00\u4e9b\u8352\u8c2c\u7684\u4e1c\u897f\uff0c\u6bd4\u5982\u2018\u975e\u4ea7\u54c1\u6587\u672c\u5e7f\u544a\u2019\u2014\u2014\u8bf4\u4e9a\u9a6c\u900a\u5784\u65ad\u4e86\u2018\u7535\u5b50\u5546\u52a1\u6d88\u8d39\u8005\u96f6\u552e\u2019\u662f\u8352\u8c2c\u7684\u00a0<\/span><\/li>\n<li><strong><span>\u4ed6\u8ba4\u4e3a\u4e0d\u53ef\u80fd\u8bc4\u4f30\u8c37\u6b4c\u7684\u8d39\u7528\uff1a<\/span><\/strong><span>\u00a0\u201c\u5f88\u96be\u8bc4\u4f30\u8c37\u6b4c\u7684\u8d39\u7528\u4e0e\u5176\u4ed6\u516c\u53f8\u7684\u8d39\u7528\uff0c\u56e0\u4e3a\u4ef7\u503c\u94fe\u4e2d\u53ef\u4ee5\u6dfb\u52a0\u8d39\u7528\u7684\u73af\u8282\u592a\u591a\uff0c\u800c\u4e14\u901a\u5e38\u4ee5\u4e0d\u900f\u660e\u7684\u65b9\u5f0f\u6dfb\u52a0\u3002\u201d<\/span><\/li>\n<li><strong><span>\u4ed6\u8ba4\u4e3a\uff0c\u5982\u679c\u53f8\u6cd5\u90e8\u5728\u4e2d\u5c0f\u4f01\u4e1a\u6848\u4e2d\u80dc\u8bc9\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u5c31\u4f1a\u8499\u53d7\u635f\u5931\uff1a<\/span><\/strong><span>\u00a0\u201c\u6700\u7ec8\u7ed3\u679c\u4f1a\u662f\u4e2d\u5c0f\u4f01\u4e1a\u5417\uff1f\u8bf4\u5b9e\u8bdd\uff0c\u53ef\u80fd\u6ca1\u9519\u3002\u8fd9\u4e0d\u662f\u2018\u8c37\u6b4c = \u90aa\u6076\u2019\u4eba\u58eb\u7684\u60f3\u6cd5\uff0c\u4f46\u73b0\u5b9e\u662f\uff0c\u62c6\u5206\u4f1a\u5e26\u6765\u5de8\u5927\u7684\u589e\u91cf\u6210\u672c\uff0c\u800c\u8fd9\u4e9b\u6210\u672c\u5c06\u8f6c\u5ac1\u7ed9\u5e7f\u544a\u5546\u3002\u201d<\/span><\/li>\n<\/ul>\n<p><span>\u6c64\u59c6\u6797\u68ee\u8868\u793a\uff0c\u4ed6\u8ba4\u4e3a\u5982\u679c\u53f8\u6cd5\u90e8\u83b7\u80dc\uff0c\u8be5\u7cfb\u7edf\u5c06\u53d8\u5f97\u66f4\u52a0\u5065\u5eb7\uff0c\u4f46\u8fd9\u5c06\u662f\u4e00\u4e2a\u75db\u82e6\u7684\u8fc7\u7a0b\uff1a<\/span><\/p>\n<ul 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