{"id":1680,"date":"2025-07-20T05:54:06","date_gmt":"2025-07-19T21:54:06","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1680"},"modified":"2025-07-20T05:56:06","modified_gmt":"2025-07-19T21:56:06","slug":"%e8%b0%b7%e6%ad%8c%e5%b9%bf%e5%91%8a%e6%8a%80%e6%9c%af%e5%8f%8d%e5%9e%84%e6%96%ad%e5%ae%a1%e5%88%a4%ef%bc%9a%e4%bd%a0%e9%9c%80%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84%e4%b8%80%e5%88%87","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1680","title":{"rendered":"\u8c37\u6b4c\u5e7f\u544a\u6280\u672f\u53cd\u5784\u65ad\u5ba1\u5224\uff1a\u4f60\u9700\u8981\u77e5\u9053\u7684\u4e00\u5207"},"content":{"rendered":"<p><span>\u8c37\u6b4c\u56e0\u6d89\u5acc\u6ee5\u7528\u5176\u5728\u4ef7\u503c 2000 \u4ebf\u7f8e\u5143\u7684\u6570\u5b57\u5e7f\u544a\u884c\u4e1a\u7684\u4e3b\u5bfc\u5730\u4f4d\u800c\u53d7\u5230\u5ba1\u5224\u3002<\/span><\/p>\n<p><span>\u7f8e\u56fd\u53f8\u6cd5\u90e8\u58f0\u79f0\uff0c\u8c37\u6b4c\u901a\u8fc7\u6536\u8d2d\u548c\u53cd\u7ade\u4e89\u884c\u4e3a\uff0c\u6301\u7eed\u63a7\u5236\u4e86\u6574\u4e2a\u5e7f\u544a\u6280\u672f\uff08\u201cadtech\u201d\uff09\u5806\u6808\uff1a\u5e7f\u544a\u5546\u548c\u51fa\u7248\u5546\u7528\u6765\u8d2d\u4e70\u548c\u9500\u552e\u5e7f\u544a\u7684\u5de5\u5177\uff0c\u4ee5\u53ca\u8fde\u63a5\u5b83\u4eec\u7684\u4ea4\u6613\u6240\u3002<\/span><\/p>\n<p><span>\u5bf9\u6b64\uff0c\u8c37\u6b4c\u5426\u8ba4\u4e86\u8fd9\u4e00\u8bf4\u6cd5\uff0c\u79f0\u591a\u5bb6\u5e7f\u544a\u516c\u53f8\u5728\u8be5\u9886\u57df\u5c55\u5f00\u7ade\u4e89\uff0c\u4f7f\u7528\u591a\u79cd\u5de5\u5177\uff0c\u56e0\u6b64\u65e0\u6cd5\u83b7\u5f97\u5168\u989d\u8d39\u7528\uff0c\u4ed6\u4eec\u7684\u8d39\u7528\u4f4e\u4e8e\u884c\u4e1a\u5e73\u5747\u6c34\u5e73\uff0c\u5982\u679c\u4ed6\u4eec\u8f93\u6389\u8fd9\u573a\u5b98\u53f8\uff0c\u5c0f\u4f01\u4e1a\u5c06\u906d\u53d7\u6700\u5927\u7684\u635f\u5931\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e00\u91cc\u7a0b\u7891\u5f0f\u6848\u4ef6\u7684\u7ed3\u679c\u53ef\u80fd\u4f1a\u7ed9\u8c37\u6b4c\u548c\u51fa\u7248\u5546\u5e26\u6765\u91cd\u5927\u53d8\u5316\u3002\u7136\u800c\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/google-us-antitrust-jury-trial-september-437225\"><span>\u4e13\u5bb6\u8ba4\u4e3a<\/span><\/a><span>\uff0c\u8fd9\u4e5f\u53ef\u80fd\u4e25\u91cd\u635f\u5bb3\u5e7f\u544a\u5546\u7684\u5229\u76ca\u3002<\/span><\/p>\n<p><span>\u540c\u6837\u4e5f\u6709\u53ef\u80fd\u662f\uff0c\u8bd5\u9a8c\u4e0d\u4f1a\u5e26\u6765\u4efb\u4f55\u53d8\u5316\uff0c\u8c37\u6b4c\u53ef\u4ee5\u7ee7\u7eed\u6309\u7167\u5176\u610f\u613f\u8fd0\u8425\u3002<\/span><\/p>\n<h2 id=\"h-day-1-accusations-and-badgering-of-witnesses-sept-9\" class=\"wp-block-heading\"><span>\u7b2c 1 \u5929\uff1a\u6307\u63a7\u548c\u7ea0\u7f20\u8bc1\u4eba\uff089 \u6708 9 \u65e5\uff09<\/span><\/h2>\n<p><strong><span>\u53f8\u6cd5\u90e8\u63d0\u51fa\u7684\u6307\u63a7\u5982\u4e0b\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Google \u63a7\u5236\u7740\u5e7f\u544a\u5546\u7684\u5e7f\u544a\u7f51\u7edc\u3002<\/span><\/li>\n<li><span>\u8c37\u6b4c\u5728\u53d1\u5e03\u5546\u5e7f\u544a\u670d\u52a1\u5668\u9886\u57df\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002<\/span><\/li>\n<li><span>\u8c37\u6b4c\u8fd0\u8425\u7740\u8fde\u63a5\u4e24\u8005\u7684\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u8c37\u6b4c\u7684\u8fa9\u62a4\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5bf9\u5f00\u653e\u5f0f\u7f51\u7edc\u5c55\u793a\u5e7f\u544a\u7684\u5b9a\u4e49\u5b58\u5728\u4e89\u8bae\u3002<\/span><\/li>\n<li><span>\u8ba4\u4e3a\u53f8\u6cd5\u90e8\u7684\u5e02\u573a\u5b9a\u4e49\u662f\u201c\u4e0d\u516c\u6b63\u7684\u201d\u2014\u2014\u53f8\u6cd5\u90e8\u6b63\u5728\u64cd\u7eb5\u5176\u5b9a\u4e49\u7684\u754c\u9650\uff0c\u5c06\u8c37\u6b4c\u63cf\u7ed8\u6210\u574f\u4eba\u3002<\/span><\/li>\n<li><span>\u5c55\u793a\u4e86\u5fae\u8f6f\u3001\u4e9a\u9a6c\u900a\u3001Meta \u548c TikTok \u7b49\u7ade\u4e89\u5bf9\u624b\u7684\u56fe\u8868\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u5e95\u7ebf\uff1a<\/span><\/strong><span>\u6b64\u6b21\u5ba1\u5224\u53ef\u80fd\u4f1a\u51b3\u5b9a\u8c37\u6b4c\u5bf9\u6570\u5b57\u5e7f\u544a\u7684\u63a7\u5236\u662f\u5426\u6784\u6210\u975e\u6cd5\u5784\u65ad\uff0c\u5e76\u53ef\u80fd\u5f71\u54cd\u4fe1\u606f\u5728\u7ebf\u4f20\u64ad\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<h2 id=\"h-day-2-google-keeping-publishers-hostage-amp-could-be-more-transparent-sept-10\" class=\"wp-block-heading\"><span>\u7b2c\u4e8c\u5929\uff1a\u8c37\u6b4c\u631f\u6301\u51fa\u7248\u5546\u5e76\u53ef\u80fd\u66f4\u52a0\u900f\u660e\uff089 \u6708 10 \u65e5\uff09<\/span><\/h2>\n<p><strong><span>\u65b0\u95fb\u96c6\u56e2\u524d\u5e7f\u544a\u4e3b\u7ba1 Stephanie Layser<\/span><\/strong><span>\u4f5c\u8bc1\u8bf4\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8c37\u6b4c\u7684\u5e7f\u544a\u5de5\u5177\u8ba9\u51fa\u7248\u5546\u611f\u5230\u201c\u9677\u5165\u56f0\u5883\u201d\u3002\u5979\u89e3\u91ca\u8bf4\uff0c\u65b0\u95fb\u96c6\u56e2\u65e9\u5728 2017 \u5e74\u5c31\u60f3\u5207\u6362\u5e7f\u544a\u670d\u52a1\u5668\uff0c\u4f46\u7531\u4e8e\u8c37\u6b4c\u5e7f\u544a\u9700\u6c42\u91cf\u5927\uff0c\u6536\u5165\u98ce\u9669\u592a\u9ad8\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>NewsCorp 40-60% \u7684\u6536\u5165\u6765\u81ea AdX\uff0c\u5176\u4e2d 40-60% \u662f Google Ads \u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>Google \u5e7f\u544a\u670d\u52a1\u5668\u6280\u672f\u867d\u7136\u8fc7\u65f6\uff0c\u4f46\u7531\u4e8e\u7f3a\u4e4f\u53ef\u884c\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u4e14\u8be5\u5e73\u53f0\u5360\u636e\u4e86\u538b\u5012\u6027\u7684\u5e02\u573a\u5730\u4f4d\uff0c\u56e0\u6b64\u65e0\u6cd5\u907f\u514d\u3002\u201cDFP\uff08Google Ads Manager\uff09\u4e0d\u662f\u4e00\u6b3e\u4f18\u79c0\u7684\u4ea7\u54c1\u2014\u2014\u5b83\u662f\u4e00\u79cd\u201820-30 \u5e74\u524d\u7684\u2019\u2018\u7f13\u6162\u800c\u7b28\u91cd\u2019\u7684\u6280\u672f<\/span><\/li>\n<\/ul>\n<p><strong><span>Goodway Group \u9996\u5e2d\u6267\u884c\u5b98\u6770\u4f0a\u00b7\u5f17\u91cc\u5fb7\u66fc (Jay Friedman<\/span><\/strong><span>\u00a0) \u6279\u8bc4\u4e86\u8c37\u6b4c\u7684\u53ef\u53d8\u5b9a\u4ef7\uff0c\u79f0\u5176\u4e3a\u201c\u73a9\u5f04\u4f53\u7cfb\u201d\u3002\u4ed6\u7684\u8bc1\u8bcd\u51f8\u663e\u4e86\u8c37\u6b4c\u5728\u63a7\u5236\u5e7f\u544a\u5e02\u573a\u4e70\u65b9\u548c\u5356\u65b9\u65b9\u9762\u56fa\u6709\u7684\u5229\u76ca\u51b2\u7a81\u3002<\/span><\/p>\n<p><strong><span>\u8c37\u6b4c\u524d\u5de5\u7a0b\u526f\u603b\u88c1 Eisar Lipkovitz<\/span><\/strong><span>\u5766\u7387\u5730\u6307\u51fa\u4e86\u8c37\u6b4c\u5185\u90e8\u7684\u8fd0\u4f5c\u969c\u788d\uff0c\u6307\u51fa\u8c37\u6b4c\u7684\u5e7f\u544a\u7ade\u4ef7\u884c\u4e3a\u4e0d\u516c\u5e73\u4e14\u7f3a\u4e4f\u900f\u660e\u5ea6\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8fd9\u662f\u201c\u611a\u8822\u201d\u548c\u201c\u767d\u75f4\u201d\u7684\u3002\u201c\u4ed6\u4eec\u4e0d\u60f3\u505a\u4efb\u4f55\u4e8b\u60c5\uff0c\u201d\u4ed6\u8bf4\uff0c\u201c\u53ea\u60f3\u8c08\u8bba\u4e00\u4e9b\u4e8b\u60c5\u201d\u548c\u201c\u6492\u8c0e\u201d\u6216\u201c\u9690\u7792\u4fe1\u606f\u201d\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4ed6\u8fd8\u5c06\u8c37\u6b4c\u7684\u4e3b\u5bfc\u5730\u4f4d\u6bd4\u4f5c\u4e00\u5bb6\u91d1\u878d\u516c\u53f8\u63a7\u5236\u7740\u8bc1\u5238\u4ea4\u6613\u6240\uff0c\u5e76\u627f\u8ba4\u884c\u4e1a\u76d1\u7ba1\u7684\u5fc5\u8981\u6027\u3002<\/span><\/p>\n<h2 id=\"h-day-3-google-has-too-much-data-stifles-competition-sept-11\" class=\"wp-block-heading\"><span>\u7b2c\u4e09\u5929\uff1a\u8c37\u6b4c\u6570\u636e\u8fc7\u5927\uff0c\u6291\u5236\u7ade\u4e89\uff089 \u6708 11 \u65e5\uff09<\/span><\/h2>\n<p><strong><span>Trade Desk<\/span><\/strong><span>\uff08\u4ee3\u8868 DV360 \u7684\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\uff09\u7684\u9996\u5e2d\u98ce\u9669\u5b98\u6770\u5fb7\u00b7\u5fb7\u5fb7\u91cc\u514b (Jed Dederick) \u5f3a\u8c03\uff0c\u4e70\u65b9\u548c\u5356\u65b9\u7684\u5229\u76ca\u5e94\u8be5\u4fdd\u6301\u5206\u79bb\uff0c\u5e76\u7a81\u663e\u4e86\u8c37\u6b4c\u63a7\u5236\u4e24\u8005\u7684\u51b2\u7a81\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8c37\u6b4c\u80fd\u591f\u8bbf\u95ee\u5927\u91cf\u7528\u6237\u6570\u636e\uff08\u901a\u8fc7 YouTube\u3001\u641c\u7d22\uff09\uff0c\u8fd9\u4e3a\u5176\u5e26\u6765\u4e86\u663e\u8457\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u4f7f\u5f97\u5176\u4ed6\u5e73\u53f0\u96be\u4ee5\u84ec\u52c3\u53d1\u5c55\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5176\u4ed6\u4e3b\u8981\u4e89\u8bba\u4e3b\u9898\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8c37\u6b4c\u5bf9\u5e7f\u544a\u670d\u52a1\u5668\u7684\u63a7\u5236\u6291\u5236\u4e86\u7ade\u4e89\u548c\u521b\u65b0\uff08\u5e03\u62c9\u5fb7\u00b7\u672c\u5fb7\uff0c\u524d\u8c37\u6b4c\u4ea7\u54c1\u8d1f\u8d23\u4eba\uff09\u3002<\/span><\/li>\n<li><span>\u201c\u4f18\u5148\u8ba4\u8d2d\u201d\u548c\u201c\u52a8\u6001\u6536\u5165\u5206\u6210\u201d\u7b49\u505a\u6cd5\u6709\u5229\u4e8e\u8c37\u6b4c\uff0c\u5374\u635f\u5bb3\u4e86\u51fa\u7248\u5546\u7684\u5229\u76ca\uff08Ravi Ramamoorthi\uff0c\u52a0\u5dde\u5927\u5b66\u5723\u5730\u4e9a\u54e5\u5206\u6821\u6559\u6388\uff09\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-day-4-google-controls-publisher-ad-prices-and-competition-sept-12\" class=\"wp-block-heading\"><span>\u7b2c\u56db\u5929\uff1a\u8c37\u6b4c\u63a7\u5236\u51fa\u7248\u5546\u5e7f\u544a\u4ef7\u683c\u548c\u7ade\u4e89\uff089 \u6708 12 \u65e5\uff09<\/span><\/h2>\n<p><strong><span>\u4e3b\u8981\u53c2\u4e0e\u8005<\/span><\/strong><span>\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u8c37\u6b4c\u524d\u4ea7\u54c1\u7ecf\u7406Rahul Srinivasan<\/span><\/strong><span>\u8d1f\u8d23\u76d1\u7763 UPR \u4e8e 2019 \u5e74\u7684\u63a8\u51fa\uff08\u4ee5\u53ca\u5411\u7edf\u4e00\u7684\u7b2c\u4e00\u4ef7\u683c\u62cd\u5356\u6a21\u5f0f\u7684\u8f6c\u53d8\uff09\u3002\u4ed6\u7684\u8bc1\u8bcd\u63ed\u793a\u4e86\u5185\u90e8\u8ba8\u8bba\uff0c\u5373\u5c3d\u7ba1\u51fa\u7248\u5546\u62b5\u5236\uff0c\u4f46\u4ecd\u8981\u201c\u6dd8\u6c70\u201d\u6807\u5934\u7ade\u4ef7\u5e76\u4fdd\u6301\u5bf9\u5e7f\u544a\u5b9a\u4ef7\u7684\u63a7\u5236\u3002<\/span><\/li>\n<li><span>Pubmatic \u9996\u5e2d\u6267\u884c\u5b98<strong>Rajeev Goel<\/strong>\u548cMagnite \u524d\u9996\u5e2d\u6280\u672f\u5b98<\/span><strong><span>Tom Kershaw\u63cf\u8ff0\u4e86\u4e0e Google \u7ade\u4e89\u6240\u9762\u4e34\u7684\u6311\u6218\uff0c\u5f3a\u8c03\u4e86 Google \u5728\u9700\u6c42\u65b9\u7684\u4e3b\u5bfc\u5730\u4f4d\u5982\u4f55\u635f\u5bb3\u4e86\u7ade\u4e89\u5e76\u6291\u5236\u4e86\u51fa\u7248\u5546\u7684\u6536\u5165\u3002<\/span><\/strong><\/li>\n<\/ul>\n<p><strong><span>\u4e3b\u8981\u8bc1\u8bcd\u8981\u70b9<\/span><\/strong><span>\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5728 2019 \u5e74\u63a8\u51fa UPR\uff08\u7edf\u4e00\u5b9a\u4ef7\u89c4\u5219\uff09\u671f\u95f4\uff0c\u8c37\u6b4c\u9762\u4e34\u51fa\u7248\u5546\u7684\u5f3a\u70c8\u53cd\u5bf9\uff0c\u4ed6\u4eec\u62b1\u6028\u5931\u53bb\u5bf9\u5b9a\u4ef7\u5e95\u7ebf\u7684\u63a7\u5236\u4ee5\u53ca\u62cd\u5356\u8fc7\u7a0b\u7684\u900f\u660e\u5ea6\u3002<\/span><\/li>\n<li><span>\u5185\u90e8\u7535\u5b50\u90ae\u4ef6\u663e\u793a\uff0c\u8c37\u6b4c\u66fe\u8003\u8651\u964d\u4f4e\u6536\u8d39\u7387\u4ee5\u7f13\u89e3\u51fa\u7248\u5546\u7684\u62c5\u5fe7\uff0c\u4f46\u6700\u7ec8\u51b3\u5b9a\u63a8\u8fdb UPR\uff0c\u5e76\u5c06\u5176\u4e0e\u5176\u4ed6\u53d8\u9769\u6346\u7ed1\u5728\u4e00\u8d77\u4ee5\u51cf\u5c11\u963b\u529b\u3002<\/span><\/li>\n<li><span>Rajeev Goel \u8ba8\u8bba\u4e86\u8c37\u6b4c\u7684\u4f18\u5148\u62cd\u5356\u7cfb\u7edf\u5bf9\u51fa\u7248\u5546\u548c\u5e7f\u544a\u5546\u7684\u8d1f\u9762\u5f71\u54cd\uff0c\u5f3a\u8c03\u5b83\u6291\u5236\u4e86\u7ade\u4e89\u5e76\u964d\u4f4e\u4e86\u6536\u5165\u591a\u6837\u6027\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"h-day-5-trial-is-moving-faster-than-expected-google-s-trial-media-center-sept-13\" class=\"wp-block-heading\"><span>\u7b2c 5 \u5929\uff1a\u5ba1\u5224\u8fdb\u5c55\u6bd4\u9884\u671f\u7684\u8981\u5feb + Google \u7684\u5ba1\u5224\u5a92\u4f53\u4e2d\u5fc3\uff089 \u6708 13 \u65e5\uff09<\/span><\/h2>\n<p><span>\u5ba1\u5224\u8fdb\u5c55\u6bd4\u9884\u671f\u7684\u8981\u5feb\uff0c\u53f8\u6cd5\u90e8\u76ee\u524d\u9884\u8ba1\u7684\u9648\u8ff0\u65f6\u95f4\u53ea\u6709\u539f\u8ba1\u5212\u7684\u4e00\u534a\u3002\u5e03\u6797\u514b\u9a6c\u6cd5\u5b98\u9f13\u52b1\u53cc\u65b9\u7b80\u5316\u4ed6\u4eec\u7684\u8bba\u70b9\uff0c\u5c24\u5176\u662f\u56f4\u7ed5\u5907\u53d7\u4e89\u8bae\u7684\u201c\u6807\u5934\u7ade\u4ef7\u201d\u8bdd\u9898\u3002<\/span><\/p>\n<p><strong><span>\u5173\u952e\u4eba\u7269\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>Tom Kershaw<\/span><\/strong><span>\uff08\u524d Magnite \u9996\u5e2d\u6280\u672f\u5b98\uff09\u5f3a\u8c03\uff0c\u5c3d\u7ba1\u6709 Prebid \u7b49\u66ff\u4ee3\u65b9\u6848\uff0c\u4f46\u51fa\u7248\u5546\u4ecd\u7136\u4f9d\u8d56 Google \u7684\u5e7f\u544a\u670d\u52a1\u5668\u3002\u4ed6\u5c06\u4ec5\u4f7f\u7528 Prebid \u9700\u6c42\u6bd4\u4f5c\u201c\u997f\u6b7b\u201d\uff0c\u5f3a\u8c03\u51fa\u7248\u5546\u7684\u9009\u62e9\u6709\u9650\u3002<\/span><\/li>\n<li><strong><span>Chris LaSala<\/span><\/strong><span>\uff08\u8c37\u6b4c\u524d\u7ecf\u7406\uff09\u5206\u4eab\u4e86\u5185\u90e8\u8ba8\u8bba\uff0c\u900f\u9732\u4e86\u8c37\u6b4c\u610f\u8bc6\u5230\u5176\u9ad8\u4f63\u91d1\u7387\u53ca\u5176\u72ec\u7279\u9700\u6c42\u7684\u91cd\u8981\u6027\uff0c\u63a8\u52a8\u5176\u5e7f\u544a\u4ea4\u6613\u4e1a\u52a1\u5546\u54c1\u5316\uff0c\u800c\u4e0d\u662f\u201c\u63d0\u53d6\u9ad8\u989d\u79df\u91d1\u201d\u3002<\/span><\/li>\n<li><strong><span>Brian Boland<\/span><\/strong><span>\uff08Meta \u524d\u526f\u603b\u88c1\uff09\u8ba8\u8bba\u4e86 Facebook \u5bf9\u8c37\u6b4c\u5bf9\u5176\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u4f18\u60e0\u5f85\u9047\u7684\u62c5\u5fe7\uff0c\u4ee5\u53ca FAN \u5728\u5f00\u653e\u7f51\u7edc\u5c55\u793a\u9886\u57df\u7684\u7ade\u4e89\u56f0\u5883\uff0c\u6700\u7ec8\u5bfc\u81f4 FAN \u9000\u51fa\u8be5\u5e02\u573a\u3002<\/span><\/li>\n<\/ul>\n<p><span>Google \u5efa\u7acb\u4e86\u4e00\u4e2a<\/span><a href=\"https:\/\/blog.google\/competition\/media-center-us-v-google\/\"><span>\u201c\u5ba1\u5224\u5a92\u4f53\u4e2d\u5fc3\u201d\u7f51\u7ad9\uff0c\u53d1\u5e03\u4e0e\u6848\u4ef6\u76f8\u5173\u7684\u6587\u4ef6\u3002\u76ee\u524d\u5c1a\u4e0d\u6e05\u695a\u662f\u5426\u6240\u6709\u5ba1\u5224\u6587\u4ef6\u90fd\u5728\u6b64\u5904\u63d0\u4f9b\u3002Google \u5c1a\u672a\u5e7f\u6cdb\u516c\u5e03\u8fd9\u4e9b\u6587\u4ef6\u7684\u4f4d\u7f6e\uff0c\u4f46\u6570\u5b57\u5e7f\u544a\u76d1\u7ba1\u673a\u6784 Check My Ads \u7684\u60c5\u62a5\u603b\u76d1 Arielle Garcia \u5728<\/span><\/a><a href=\"https:\/\/x.com\/ArielleSGarcia\/status\/1834416946776822052?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1834416946776822052%7Ctwgr%5E42f69a7eb756df610feb7dead228dfc135edbf8d%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-doj-trial-exhibit-files-documents-responses-38072.html\"><span>X<\/span><\/a><span>\u4e0a\u53d1\u73b0\u5e76\u5206\u4eab\u4e86\u8fd9\u4e9b\u6587\u4ef6\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-large is-resized\">&lt;img class=&quot;wp-image-446612 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u622a\u56fe 2024 09 16 16.04.41&#8243; width=&#8221;635&#8243; height=&#8221;600&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-16-at-16.04.41-635&#215;600.png.webp 635w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-16-at-16.04.41-358&#215;338.png.webp 358w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-16-at-16.04.41-120&#215;113.png.webp 120w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-16-at-16.04.41-768&#215;725.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-16-at-16.04.41-1536&#215;1451.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-16-at-16.04.41.png.webp 1548w&#8221; data-lazy-sizes=&#8221;(max-width: 635px) 100vw, 635px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-16-at-16.04.41-635&#215;600.png.webp&#8221; \/&gt;<\/figure>\n<h2 id=\"h-day-7-9-judge-brinkema-is-losing-patience-google-gives-conflicting-testimonies-sept-17-19\" class=\"wp-block-heading\"><span>\u7b2c 7 \u81f3 9 \u5929\uff1a\u5e03\u6797\u514b\u9a6c\u6cd5\u5b98\u5931\u53bb\u8010\u5fc3 + \u8c37\u6b4c\u7ed9\u51fa\u76f8\u4e92\u77db\u76fe\u7684\u8bc1\u8bcd\uff089 \u6708 17 \u65e5\u81f3 19 \u65e5\uff09<\/span><\/h2>\n<p><strong><span>\u7b2c 7 \u5929<\/span><\/strong><span>\u91cd\u70b9\u4ecb\u7ecd\u4e86\u5e7f\u544a\u6280\u672f\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u7d27\u5f20\u5c40\u52bf\uff0c\u63ed\u793a\u4e86 Google \u7684\u5185\u90e8\u51b2\u7a81\u548c\u7ade\u4e89\u5bf9\u624b\u9762\u4e34\u7684\u6311\u6218\u3002\u5173\u952e\u95ee\u9898\u5305\u62ec Google \u5e94\u5bf9\u6807\u5934\u7ade\u4ef7\u7684\u7b56\u7565\u548c\u6f5c\u5728\u7684\u53cd\u7ade\u4e89\u505a\u6cd5\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8c37\u6b4c\u4e70\u65b9\u5de5\u7a0b\u5e08 Nirmal Jayaram \u4f5c\u8bc1\uff0c\u900f\u9732\u4e86\u6709\u5173\u5229\u76ca\u51b2\u7a81\u548c\u7ade\u4e89\u7b56\u7565\u7684\u5185\u90e8\u8ba8\u8bba\u3002<\/span><\/li>\n<li><span>\u524d OpenX \u9996\u5e2d\u6267\u884c\u5b98 Tim Cadogan \u8be6\u7ec6\u4ecb\u7ecd\u4e86\u4e0e\u8c37\u6b4c\u7ade\u4e89\u7684\u72ec\u7acb\u5e7f\u544a\u6280\u672f\u516c\u53f8\u6240\u9762\u4e34\u7684\u6311\u6218\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u7b2c 8 \u5929\uff0c<\/span><\/strong><span>\u6cd5\u5b98\u4eec\u5bf9\u91cd\u590d\u7684\u8bc1\u8bcd\u8d8a\u6765\u8d8a\u4e0d\u8010\u70e6\u3002\u503c\u5f97\u6ce8\u610f\u7684\u4e00\u70b9\u5305\u62ec Google \u9ad8\u7ba1\u7684\u58f0\u660e\u3001\u7ecf\u6d4e\u5f71\u54cd\u8bc4\u4f30\u4ee5\u53ca\u51fa\u7248\u5546\u5bf9 Google \u5e02\u573a\u5f71\u54cd\u529b\u7684\u770b\u6cd5\u5b58\u5728\u77db\u76fe\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8bc1\u8bcd\u77db\u76fe\uff1a\u8c37\u6b4c\u524d\u4ea7\u54c1\u7ba1\u7406\u603b\u76d1\u65af\u79d1\u7279\u00b7\u65af\u5bbe\u585e (Scott Spencer) \u5173\u4e8e\u52a8\u6001\u5206\u914d\u7684\u58f0\u660e\u4e0e\u4e4b\u524d\u7684\u8bc1\u4eba\u8bc1\u8bcd\u76f8\u77db\u76fe\uff0c\u7a81\u663e\u4e86\u8c37\u6b4c\u53d9\u8ff0\u4e2d\u53ef\u80fd\u5b58\u5728\u7684\u4e0d\u4e00\u81f4\u4e4b\u5904\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u7b2c 9 \u5929\u7684<\/span><\/strong><span>\u00a0\u5ba1\u5224\u91cd\u70b9\u662f Google \u4ea7\u54c1\u56e2\u961f\u548c\u9886\u5bfc\u5c42\u4e4b\u95f4\u7684\u5185\u90e8\u51b2\u7a81\u3001\u4e13\u5bb6\u5bf9 Google \u5e02\u573a\u529b\u91cf\u7684\u8bc1\u8bcd\u4ee5\u53ca\u652f\u6301\u53f8\u6cd5\u90e8\u5784\u65ad\u6307\u63a7\u7684\u8bc1\u636e\u3002\u6cd5\u5b98\u7ee7\u7eed\u901a\u8fc7\u9650\u5236\u5197\u4f59\u8bc1\u8bcd\u6765\u63d0\u9ad8\u6548\u7387\u3002<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ea7\u54c1\u4e0e\u5229\u6da6\uff1a\u4e54\u7eb3\u68ee\u00b7\u8d1d\u62c9\u514b (Jonathan Bellack) \u7684\u8bc1\u8bcd\u63ed\u793a\u4e86\u8c37\u6b4c\u4ea7\u54c1\u56e2\u961f\u5e0c\u671b\u6539\u5584\u51fa\u7248\u5546\u4ea7\u54c1\u4e0e\u9886\u5bfc\u5c42\u5173\u6ce8\u76c8\u5229\u80fd\u529b\u4e4b\u95f4\u7684\u77db\u76fe\u3002<\/span><\/li>\n<li><span>\u5e02\u573a\u529b\u91cf\uff1aRobin S. Lee \u535a\u58eb\u7684\u4e13\u5bb6\u8bc1\u8bcd\u652f\u6301\u53f8\u6cd5\u90e8\u7684\u5e02\u573a\u5b9a\u4e49\u548c\u8c37\u6b4c\u5728\u5e7f\u544a\u6280\u672f\u9886\u57df\u7684\u5de8\u5927\u5e02\u573a\u529b\u91cf\u3002<\/span><\/li>\n<li><span>\u72ec\u7279\u9700\u6c42\uff1a\u6709\u8bc1\u636e\u8868\u660e\uff0cGoogle Ads \u63d0\u4f9b\u4e86\u96be\u4ee5\u53d6\u4ee3\u7684\u72ec\u7279\u9700\u6c42\uff0c\u652f\u6301\u4e86\u53f8\u6cd5\u90e8\u7684\u5784\u65ad\u4e3b\u5f20\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u63a5\u4e0b\u6765\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002<\/span><\/strong><span>\u9884\u8ba1\u5ba1\u5224\u5c06\u6301\u7eed\u6570\u5468\u3002\u636e Bernstein \u5206\u6790\u5e08\u79f0\uff0c\u5982\u679c\u53f8\u6cd5\u90e8\u80dc\u8bc9\uff0c<\/span><a href=\"https:\/\/www.cnbc.com\/2024\/08\/05\/google-loses-antitrust-case-over-search.html\"><span>\u8c37\u6b4c\u53ef\u80fd\u9762\u4e34\u9ad8\u8fbe 1000 \u4ebf\u7f8e\u5143\u7684\u5e7f\u544a\u5546\u8bc9\u8bbc<\/span><\/a><span>\u3002<\/span><\/p>\n<p><strong><span>\u6df1\u5165\u6316\u6398\u3002\u00a0\u60a8\u53ef\u4ee5\u5728<\/span><\/strong><a href=\"https:\/\/www.usvgoogleads.com\/trial-updates\" target=\"_blank\" rel=\"noopener\"><span>\u7f8e\u56fd\u8bc9\u8c37\u6b4c\u7f51\u7ad9<\/span><\/a><span>\u4e0a\u6df1\u5165\u4e86\u89e3\u5ba1\u5224\u66f4\u65b0\u3002<\/span><\/p>\n<p><strong><span>\u53e6\u4e00\u8d77\u91cd\u5927\u7684\u8c37\u6b4c\u53cd\u5784\u65ad\u6848\u30028<\/span><\/strong><span>\u6708\uff0c\u4e00\u540d\u8054\u90a6\u6cd5\u5b98\u5728\u53e6\u4e00\u8d77\u6848\u4ef6\u4e2d\u88c1\u5b9a<\/span><a href=\"https:\/\/searchengineland.com\/federal-judge-rules-google-violated-antitrust-law-444756\"><span>\u8c37\u6b4c\u8fdd\u53cd\u4e86\u53cd\u5784\u65ad\u6cd5\u3002\u5728\u6211\u4eec\u7684\u6587\u7ae0<\/span><\/a><a href=\"https:\/\/searchengineland.com\/google-search-antirust-trial-hearing-updates-431977\"><span>\u300a\u7f8e\u56fd\u8bc9\u8c37\u6b4c\u53cd\u5784\u65ad\u6848\uff1a\u60a8\u9700\u8981\u4e86\u89e3\u7684\u4e00\u5207\u300b<\/span><\/a><span>\u4e2d\u6df1\u5165\u4e86\u89e3\u8be5\u6848\u3002<\/span><\/p>\n<p><em><span>\u672c\u6587\u5c06\u5b9a\u671f\u66f4\u65b0\u6b64\u6b21\u5177\u6709\u91cc\u7a0b\u7891\u610f\u4e49\u7684\u8bd5\u9a8c\u7684\u6700\u65b0\u8fdb\u5c55\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8c37\u6b4c\u56e0\u6d89\u5acc\u6ee5\u7528\u5176\u5728\u4ef7\u503c 2000 \u4ebf\u7f8e\u5143\u7684\u6570\u5b57\u5e7f\u544a\u884c\u4e1a\u7684\u4e3b\u5bfc\u5730\u4f4d\u800c\u53d7\u5230\u5ba1\u5224\u3002 \u7f8e\u56fd\u53f8\u6cd5\u90e8\u58f0\u79f0\uff0c\u8c37\u6b4c\u901a\u8fc7\u6536\u8d2d\u548c\u53cd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1680","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1680"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1680\/revisions"}],"predecessor-version":[{"id":2609,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1680\/revisions\/2609"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1680"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}