{"id":1714,"date":"2025-08-06T05:34:51","date_gmt":"2025-08-05T21:34:51","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1714"},"modified":"2025-08-06T05:46:34","modified_gmt":"2025-08-05T21:46:34","slug":"%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87%e5%85%b1%e5%90%8c%e4%bc%98%e5%8c%96%e5%ae%a1%e6%a0%b8%e6%9c%80%e5%a4%a7%e5%8c%96ppc%e5%92%8cseo%e6%95%b0%e6%8d%ae","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1714","title":{"rendered":"\u5982\u4f55\u901a\u8fc7\u5171\u540c\u4f18\u5316\u5ba1\u6838\u6700\u5927\u5316PPC\u548cSEO\u6570\u636e"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5982\u679c\u6211\u544a\u8bc9\u60a8\uff0c\u4e00\u4e9b\u6700\u597d\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u89c1\u89e3\u5e76\u975e\u4ec5\u6765\u81ea\u6709\u673a\u641c\u7d22\u6570\u636e\uff0c\u60a8\u4f1a\u600e\u4e48\u60f3\uff1f<\/span><\/p>\n<p><span>\u5f53\u5355\u72ec\u67e5\u770b SEO \u6570\u636e\u65f6\uff0c\u5b83\u53ea\u80fd\u89e3\u91ca\u6709\u673a\u641c\u7d22\u6e20\u9053\u4e2d\u53d1\u751f\u7684\u60c5\u51b5\u3002<\/span><\/p>\n<p><span>\u4f46\u73b0\u5b9e\u4e2d\u4f9d\u8d56SEO\u7684\u5546\u5bb6\u662f\u53d7\u5230\u591a\u79cd\u6e20\u9053\u652f\u6301\u7684\u3002<\/span><\/p>\n<p><span>\u901a\u5e38\uff0c<\/span><a href=\"https:\/\/docs.google.com\/document\/d\/1CrhXPlGNH9SFqCLqDBEQHAJ4gbqb7IhdW5UMRKCNzuU\/edit\"><span>PPC<\/span><\/a><span>\u548c SEO \u88ab\u5206\u5f00\u5904\u7406\uff0c\u8fd9\u4f1a\u964d\u4f4e\u6548\u7387\u5e76\u5bfc\u81f4\u9519\u5931\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u6982\u8ff0\u4e86\u6211\u4eec\u673a\u6784\u8fdb\u884c\u8054\u5408\u4f18\u5316\u5ba1\u8ba1\u7684\u8fc7\u7a0b\uff0c\u7ed3\u5408 SEO \u548c PPC \u6570\u636e\u6765\u53d1\u73b0\u66f4\u5168\u9762\u3001\u66f4\u5168\u9762\u7684\u65b9\u6cd5\u3002\u6211\u8fd8\u5c06\u5206\u4eab\u4e00\u4e9b\u7b56\u7565\uff0c\u5e2e\u52a9\u60a8\u8fdb\u4e00\u6b65\u91c7\u7528\u8fd9\u79cd\u6574\u4f53\u641c\u7d22\u65b9\u6cd5\u3002<\/span><\/p>\n<h2 id=\"h-why-should-you-do-an-seo-ppc-co-optimization-audit\" class=\"wp-block-heading\"><span>\u4e3a\u4ec0\u4e48\u8981\u8fdb\u884cSEO-PPC\u5171\u540c\u4f18\u5316\u5ba1\u6838\uff1f<\/span><\/h2>\n<p><span>SEO \u548c PPC \u90fd\u9488\u5bf9\u76f8\u540c\u7684\u641c\u7d22\u8005\uff0c\u5e76\u5728\u76f8\u540c\u7684\u641c\u7d22\u73af\u5883\u4e2d\u8fd0\u4f5c\u3002\u901a\u8fc7\u91c7\u53d6\u6574\u4f53\u65b9\u6cd5\uff0c\u60a8\u53ef\u4ee5\u4e3a\u60a8\u7684\u4e1a\u52a1\u53d6\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u4ed8\u8d39\u641c\u7d22\u4e3a SEO \u63d0\u4f9b\u4e86\u5176\u4ed6\u5730\u65b9\u65e0\u6cd5\u83b7\u5f97\u7684\u5b9d\u8d35\u6570\u636e\uff0c\u800c SEO \u5219\u901a\u8fc7\u7ad9\u5185\u548c\u7ad9\u5916\u4f18\u5316\u6765\u589e\u5f3a\u4ed8\u8d39\u641c\u7d22\uff0c\u4ece\u800c\u63d0\u9ad8\u6574\u4f53\u6027\u80fd\u3002\u00a0<\/span><\/p>\n<p><span>\u5c06\u8fd9\u4e9b\u52aa\u529b\u7ed3\u5408\u8d77\u6765\u53ef\u4ee5\u521b\u9020\u51fa\u66f4\u6709\u6548\u7684\u641c\u7d22\u7b56\u7565\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/seo-vs-ppc-pros-cons-integrated-approach-274643\"><span>SEO \u4e0e PPC\uff1a\u5dee\u5f02\u3001\u4f18\u70b9\u3001\u7f3a\u70b9\u548c\u7efc\u5408\u65b9\u6cd5<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-how-to-do-a-co-optimization-audit\" class=\"wp-block-heading\"><span>\u5982\u4f55\u8fdb\u884c\u5171\u540c\u4f18\u5316\u5ba1\u8ba1<\/span><\/h2>\n<p><span>\u6211\u4eec\u5c06\u4ecb\u7ecd\u5f53\u60a8\u62e5\u6709\u4e24\u4e2a\u6e20\u9053\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u65f6\u5982\u4f55\u8fdb\u884c\u6b64\u5ba1\u6838\uff0c\u4f46\u5373\u4f7f\u60a8\u65e0\u6cd5\u8bbf\u95ee\u4ed8\u8d39\u6570\u636e\uff0c\u5176\u4e2d\u7684\u8bb8\u591a\u60f3\u6cd5\u4ecd\u7136\u9002\u7528\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\">&lt;img class=&quot;wp-image-446909 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u8fdb\u884c SEO-PPC \u8054\u5408\u4f18\u5316\u5ba1\u6838&#8221; width=&#8221;1000&#8243; height=&#8221;860&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Doing-an-SEO-PPC-co-optimization-audit.png.webp 1000w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Doing-an-SEO-PPC-co-optimization-audit-393&#215;338.png.webp 393w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Doing-an-SEO-PPC-co-optimization-audit-698&#215;600.png.webp 698w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Doing-an-SEO-PPC-co-optimization-audit-131&#215;113.png.webp 131w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Doing-an-SEO-PPC-co-optimization-audit-768&#215;660.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1000px) 100vw, 1000px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Doing-an-SEO-PPC-co-optimization-audit.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<h3 id=\"h-combining-data\" class=\"wp-block-heading\"><span>\u5408\u5e76\u6570\u636e<\/span><\/h3>\n<p><span>\u8981\u53d1\u73b0\u4ed8\u8d39\u548c\u81ea\u7136\u641c\u7d22\u4e4b\u95f4\u7684\u5dee\u5f02\uff0c\u60a8\u9700\u8981\u5148\u6574\u5408\u6570\u636e\u3002\u867d\u7136\u6709\u5f88\u591a\u65b9\u6cd5\uff0c\u4f46\u6211\u4eec\u5c06\u91cd\u70b9\u4ecb\u7ecd\u4e24\u79cd\u65b9\u6cd5\u3002<\/span><\/p>\n<p><strong><span>Power BI<\/span><\/strong><\/p>\n<p><span>Power BI \u662f\u4e00\u6b3e\u514d\u8d39\u4e14\u529f\u80fd\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u53ef\u6709\u6548\u5730\u5408\u5e76\u548c\u53ef\u89c6\u5316\u6570\u636e\u3002\u5f53\u6211\u4eec\u65e0\u6cd5\u76f4\u63a5\u8bbf\u95ee<\/span><a href=\"https:\/\/searchengineland.com\/google-search-console-seo-guide-443942\"><span>Google Search Console<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-advanced-strategy-ideas-444104\"><span>Google Ads<\/span><\/a><span>\u65f6\uff0c\u6211\u4eec\u7684\u56e2\u961f\u4f1a\u4f7f\u7528\u5b83\u6765\u5408\u5e76\u6570\u636e\u3002<\/span><\/p>\n<p><span>\u4e3a\u6b64\uff0c\u8bf7\u4ece Google Ads \u5bfc\u51fa\u641c\u7d22\u67e5\u8be2\u62a5\u544a\uff0c\u5e76\u4ece Google Search Console \u5bfc\u51fa\u76f8\u540c\u65e5\u671f\u8303\u56f4\u7684\u62a5\u544a\u3002\u60a8\u8fd8\u53ef\u4ee5\u5305\u542b\u9875\u9762\u6570\u636e\u3002\u4f46\u5bf9\u4e8e\u6b64\u5206\u6790\uff0c\u6211\u4eec\u5c06\u4e3b\u8981\u5173\u6ce8\u67e5\u8be2\u3002<\/span><\/p>\n<p><strong><span>Google Ads \u4ed8\u8d39\u548c\u81ea\u7136\u4ed8\u8d39\u62a5\u544a<\/span><\/strong><\/p>\n<p><span>Google Ads \u4e2d\u7684\u4ed8\u8d39\u548c\u81ea\u7136\u641c\u7d22\u62a5\u544a\u663e\u793a\u54ea\u4e9b\u641c\u7d22\u8bcd\u53ef\u4ee5\u63d0\u5347\u60a8\u7f51\u7ad9\u7684\u66dd\u5149\u7387\u3002\u60a8\u9700\u8981\u7279\u5b9a\u6743\u9650\u5e76\u5c06 Google Search Console \u4e0e Google Ads \u5173\u8054\u624d\u80fd\u4f7f\u7528\u5b83\u3002\u00a0<\/span><\/p>\n<p><span>\u8fde\u63a5\u540e\uff0c\u62a5\u544a\u4f1a\u663e\u793a\u89e6\u53d1\u60a8\u7684\u4ed8\u8d39\u5e7f\u544a\u3001\u51fa\u73b0\u5728\u81ea\u7136\u641c\u7d22\u4e2d\u6216\u4e24\u8005\u7684\u5b57\u8bcd\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u5e76\u6392\u6bd4\u8f83\u8fd9\u4e9b\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u8bc4\u4f30\u4ed8\u8d39\u641c\u7d22\u548c\u81ea\u7136\u641c\u7d22\u7684\u6548\u679c\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u6ca1\u6709\u6709\u673a\u8f6c\u5316\u6570\u636e\uff0c\u4f46\u8be5\u62a5\u544a\u53ef\u4ee5\u63ed\u793a\u9ad8\u8f6c\u5316\u5173\u952e\u5b57\u7f3a\u4e4f\u6709\u673a\u6d41\u91cf\u7684\u5dee\u8ddd\uff0c\u4ece\u800c\u63d0\u4f9b\u8fdb\u4e00\u6b65\u4f18\u5316\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u8be5\u62a5\u544a\u7684\u5185\u5bb9\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-446912 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Google Ads \u4ed8\u8d39\u548c\u81ea\u7136\u4ed8\u8d39\u62a5\u544a&#8221; width=&#8221;1600&#8243; height=&#8221;727&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-paid-and-organic-report.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-paid-and-organic-report-600&#215;273.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-paid-and-organic-report-800&#215;364.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-paid-and-organic-report-200&#215;91.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-paid-and-organic-report-768&#215;349.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-paid-and-organic-report-1536&#215;698.png 1536w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-paid-and-organic-report.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u70b9\u51fb\u6b21\u6570\u3001\u5c55\u793a\u6b21\u6570\u548c\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u7b49\u5e7f\u544a\u6307\u6807\u53ef\u4ee5\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u4eba\u4eec\u770b\u5230\u548c\u53c2\u4e0e\u60a8\u7684\u5e7f\u544a\u7684\u9891\u7387\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6709\u673a\u7ed3\u679c\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u81ea\u7136\u70b9\u51fb\u663e\u793a\u4eba\u4eec\u70b9\u51fb\u60a8\u7f51\u7ad9\u514d\u8d39\u5217\u8868\u7684\u9891\u7387\u3002<\/span><\/li>\n<li><span>\u81ea\u7136\u67e5\u8be2\u8ba1\u7b97\u60a8\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u4e2d\u51fa\u73b0\u7684\u6b21\u6570\u3002\u00a0<\/span><\/li>\n<li><span>\u81ea\u7136\u70b9\u51fb\/\u67e5\u8be2\u663e\u793a\u6bcf\u6b21\u641c\u7d22\u7684\u5e73\u5747\u70b9\u51fb\u6b21\u6570\u3002\u00a0<\/span><\/li>\n<li><span>\u6709\u673a\u5217\u8868\/\u67e5\u8be2\u663e\u793a\u60a8\u7684\u7f51\u7ad9\u5728\u6bcf\u4e2a\u67e5\u8be2\u4e2d\u51fa\u73b0\u7684\u9891\u7387\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u7efc\u5408\u6307\u6807\u6765\u770b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5e7f\u544a\u548c\u81ea\u7136\u70b9\u51fb\u4ee3\u8868\u6765\u81ea\u5e7f\u544a\u548c\u81ea\u7136\u7ed3\u679c\u7684\u6240\u6709\u70b9\u51fb\u3002<\/span><\/li>\n<li><span>\u5e7f\u544a\u548c\u81ea\u7136\u67e5\u8be2\u8ba1\u7b97\u89e6\u53d1\u7684\u603b\u641c\u7d22\u91cf\u3002\u00a0<\/span><\/li>\n<li><span>\u5e7f\u544a\u548c\u81ea\u7136\u70b9\u51fb\/\u67e5\u8be2\u7ed9\u51fa\u4e86\u4e24\u8005\u7684\u70b9\u51fb\u4e0e\u67e5\u8be2\u6bd4\u7387\u3002<\/span><\/li>\n<\/ul>\n<p><span>Google \u7684\u5e2e\u52a9\u6587\u7ae0\u201c<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/3097241?hl=en#:~:text=The%20average%20amount%20you%20pay,by%20the%20number%20of%20clicks.\" target=\"_blank\" rel=\"noopener\"><span>\u5173\u4e8e\u8861\u91cf\u4ed8\u8d39\u548c\u81ea\u7136\u641c\u7d22\u7ed3\u679c<\/span><\/a><span>\u201d\u89e3\u91ca\u4e86\u6b64\u62a5\u544a\u4e2d\u6240\u6709\u53ef\u7528\u7684\u6307\u6807\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-identifying-keyword-gaps\" class=\"wp-block-heading\"><span>\u8bc6\u522b\u5173\u952e\u8bcd\u5dee\u8ddd<\/span><\/h3>\n<p><span>\u6211\u4eec\u7684\u5171\u540c\u4f18\u5316\u5ba1\u8ba1\u7684\u91cd\u70b9\u662f\u5efa\u8bae\u5728\u4ee5\u4e0b\u9886\u57df\u6539\u53d8\u65b9\u6cd5\u3002<\/span><\/p>\n<p><strong><span>\u6ca1\u6709\u4ed8\u8d39\u6216\u6709\u673a\u53ef\u89c1\u6027<\/span><\/strong><\/p>\n<p><span>\u5bfb\u627e\u4ed8\u8d39\u548c\u81ea\u7136\u534f\u540c\u6548\u5e94\u7684\u9996\u8981\u5730\u65b9\u4e4b\u4e00\u662f\u54c1\u724c\u5728\u4e24\u4e2a\u6e20\u9053\u4e2d\u90fd\u7f3a\u4e4f\u77e5\u540d\u5ea6\u7684\u67e5\u8be2\u3002\u5047\u8bbe\u8fd9\u4e9b\u5173\u952e\u8bcd\u662f\u60a8\u60f3\u8981\u5c55\u793a\u7684\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u8003\u8651\u5982\u4f55\u8ffd\u6c42\u5b83\u4eec\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u5f3a\u5927\u7684\u6709\u673a\u53ef\u89c1\u6027\uff1a\u6392\u540d\u524d 5 \u4f4d\u7684\u975e\u54c1\u724c\u5173\u952e\u8bcd\u00a0<\/span><\/strong><\/p>\n<p><span>\u786e\u5b9a\u641c\u7d22\u91cf\u6392\u540d\u524d\u4e94\u4f4d\u7684\u975e\u54c1\u724c\u5173\u952e\u8bcd\uff0c\u5e76\u4f7f\u7528\u4ed8\u8d39\u548c\u6709\u673a\u7b56\u7565\u76f8\u7ed3\u5408\u7684\u65b9\u5f0f\u8fdb\u884c\u4f18\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u76ee\u6807\u662f\u5360\u636e SERP \u7684\u9876\u90e8\uff0c\u8fd9\u53ef\u4ee5\u5e26\u6765\u6bd4\u4efb\u4f55\u4e00\u4e2a\u6e20\u9053\u5355\u72ec\u5b9e\u73b0\u7684\u66f4\u591a\u7684\u70b9\u51fb\u91cf\u3002\u00a0<\/span><\/p>\n<p><span>\u4eba\u4eec\u503e\u5411\u4e8e\u4fe1\u4efb\u90a3\u4e9b\u59cb\u7ec8\u4f4d\u5c45\u699c\u9996\u7684\u54c1\u724c\u3002\u5f53\u60a8\u7684\u54c1\u724c\u591a\u6b21\u51fa\u73b0\u5728 SERP \u4e0a\u65f6\uff0c\u8fd9\u8868\u660e\u4e86\u5176\u6743\u5a01\u6027\uff0c\u5e76\u5f3a\u8c03\u60a8\u662f\u8be5\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6700\u4f73\u9009\u62e9\u3002<\/span><\/p>\n<p><strong><span>\u6709\u673a\u53ef\u89c1\u5ea6\u4f4e<\/span><\/strong><\/p>\n<p><span>\u5173\u6ce8\u6392\u540d\u5728\u7b2c 2 \u9875\u6216\u66f4\u4f4e\u9875\u7684\u9ad8\u6d41\u91cf\u5173\u952e\u8bcd\uff0c\u4ee5\u786e\u5b9a\u4ed8\u8d39\u641c\u7d22\u662f\u5426\u53ef\u4ee5\u63d0\u9ad8\u77e5\u540d\u5ea6\u3002<\/span><\/p>\n<p><span>SEO \u901a\u5e38\u9700\u8981\u65f6\u95f4\u624d\u80fd\u663e\u793a\u7ed3\u679c\uff0c\u5e76\u4e14\u56e2\u961f\u901a\u5e38\u4f1a\u6295\u8d44\u6570\u5341\u4e07\u7f8e\u5143\u8ffd\u6c42\u67d0\u4e9b\u672f\u8bed\uff0c\u800c\u6ca1\u6709\u76f8\u5e94\u7684\u4ed8\u8d39\u641c\u7d22\u9884\u7b97\u3002<\/span><\/p>\n<p><span>\u540c\u65f6\uff0c\u4ed8\u8d39\u641c\u7d22\u56e2\u961f\u53ef\u80fd\u4f1a\u786e\u5b9a SEO \u5173\u952e\u5b57\u76ee\u6807\u5e76\u8ba4\u4e3a\u201c\u6211\u4eec\u5e94\u8be5\u51fa\u73b0\u8fd9\u4e2a\uff1b\u6211\u4eec\u6709 XYZ \u4f5c\u4e3a\u5e7f\u6cdb\u5339\u914d\u6216\u8bcd\u7ec4\u5339\u914d\u3002\u201d<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u4ec5\u4ec5\u56e0\u4e3a\u6211\u4eec\u6709\u8d44\u683c\u5728\u62cd\u5356\u4e2d\u83b7\u5f97\u8fd9\u4e9b\u6761\u6b3e\u5e76\u4e0d\u610f\u5473\u7740\u6211\u4eec\u5bf9\u5b83\u4eec\u8fdb\u884c\u4e86\u8db3\u591f\u7684\u6295\u8d44\u3002<\/span><\/p>\n<p><span>\u9009\u62e9\u6548\u679c\u6700\u4f73\u7684\u5173\u952e\u8bcd\u7ec4\u5408\u5e76\u5c06\u5927\u90e8\u5206\u5e7f\u544a\u652f\u51fa\u5206\u914d\u7ed9\u8fd9\u4e9b\u8bcd\u6761\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u552f\u4e00\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u60a8\u8981\u8ddf\u8e2a\u8bb8\u591a\u4fe1\u606f\u8bcd\u6216\u6570\u5343\u4e2a\u5173\u952e\u5b57\uff0c\u5219\u5fc5\u987b\u786e\u5b9a\u4ed8\u8d39\u641c\u7d22\u91cd\u70b9\u4e2d\u6700\u91cd\u8981\u7684\u90a3\u4e9b\u3002<\/span><\/p>\n<p><strong><span>\u7ade\u4e89\u5bf9\u624b\u7684\u53ef\u89c1\u6027<\/span><\/strong><\/p>\n<p><span>\u68c0\u67e5\u7ade\u4e89\u5bf9\u624b\u91cd\u8981\u5173\u952e\u8bcd\u7684\u6392\u540d\uff0c\u4ee5\u901a\u8fc7\u4ed8\u8d39\u52aa\u529b\u6765\u53d1\u6325\u4ed6\u4eec\u7684\u4f18\u52bf\u3002<\/span><\/p>\n<p><span>\u89c2\u5bdf\u7ade\u4e89\u5bf9\u624b\u5728\u4ed8\u8d39\u641c\u7d22\u65b9\u9762\u7684\u4f18\u52bf\u53ef\u4ee5\u4e3a SEO \u7b56\u7565\u63d0\u4f9b\u5b9d\u8d35\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><span>\u540c\u6837\uff0c\u786e\u5b9a\u7ade\u4e89\u5bf9\u624b\u6392\u540d\u5f88\u9ad8\u800c\u60a8\u6392\u540d\u4e0d\u9ad8\u7684\u5173\u952e\u5b57\u53ef\u4ee5\u4e3a\u60a8\u7684\u4ed8\u8d39\u641c\u7d22\u56e2\u961f\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u76ee\u6807\u673a\u4f1a\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/seo-ppc-reports-data-sharing-430022\"><span>SEO \u548c PPC \u53ef\u4ee5\u4f7f\u7528 7 \u4e2a\u62a5\u544a\u6765\u4e92\u76f8\u5e2e\u52a9\u53d6\u5f97\u6210\u529f<\/span><\/a><\/em><\/strong><\/p>\n<h3 id=\"h-evaluating-true-ad-incrementality\" class=\"wp-block-heading\"><span>\u8bc4\u4f30\u771f\u6b63\u7684\u5e7f\u544a\u589e\u91cf<\/span><\/h3>\n<p><span>\u5bf9\u4e8e\u54c1\u724c\u6392\u540d\u5728 1-3 \u4f4d\u7684\u5173\u952e\u8bcd\uff0c\u5171\u540c\u4f18\u5316\u8fc7\u7a0b\u4f1a\u8bc4\u4f30\u5206\u914d\u989d\u5916\u7684\u5e7f\u544a\u652f\u51fa\u662f\u5426\u4f1a\u4ea7\u751f\u589e\u91cf\u5e7f\u544a\u70b9\u51fb\u91cf\uff08\u57fa\u4e8e<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/research.google.com\/en\/\/pubs\/archive\/37161.pdf\" target=\"_blank\" rel=\"noopener\"><span>Google \u65e7\u7684\u589e\u91cf\u7814\u7a76<\/span><\/a><span>\uff09\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u53ef\u80fd\u8fd8\u6709\u673a\u4f1a\u5c06\u4ed8\u8d39\u652f\u51fa\u91cd\u65b0\u5b9a\u5411\u5230\u6709\u673a\u6392\u540d\u5df2\u7ecf\u5f88\u9ad8\u7684\u5730\u533a\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u8fd9\u4e9b\u7b56\u7565\u770b\u4f3c\u77db\u76fe\uff0c\u4f46\u5b83\u4eec\u5f3a\u8c03\u4e86\u6301\u7eed\u6d4b\u8bd5\u7684\u91cd\u8981\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u8c37\u6b4c\u7684\u7814\u7a76\u8868\u660e\uff0c\u5728\u5df2\u7ecf\u6392\u540d\u7684\u5173\u952e\u8bcd\u4e0a\u6295\u5165\u8d44\u91d1\u662f\u975e\u5e38\u6709\u6548\u7684\uff0c\u4f46\u6211\u4eec\u7684\u6570\u636e\u8868\u660e\uff0c\u60c5\u51b5\u5e76\u975e\u603b\u662f\u5982\u6b64\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u89e3\u51b3\u6f5c\u5728\u7684\u4ed8\u8d39\u641c\u7d22\u8695\u98df\u95ee\u9898\uff0c\u6211\u4eec\u5206\u6790\u4e86\u5ba2\u6237\u53ef\u80fd\u5728\u65e0\u7ade\u4e89\u62cd\u5356\u4e2d\u7ade\u6807\u7684\u60c5\u51b5 &#8211; \u8fd9\u610f\u5473\u7740\u4ed6\u4eec\u662f\u552f\u4e00\u4e3a\u70b9\u51fb\u4ed8\u8d39\u7684\u4eba\uff0c\u800c\u8fd9\u4e9b\u70b9\u51fb\u5f88\u53ef\u80fd\u4f1a\u8f6c\u5316\u4e3a\u81ea\u7136\u7ed3\u679c\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/google-ads-seo-synergies-446808\"><strong><em><span>\u60a8\u5e94\u8be5\u91c7\u53d6\u884c\u52a8\u7684 7 \u5927 Google \u5e7f\u544a\u548c SEO \u534f\u540c\u6548\u5e94<\/span><\/em><\/strong><\/a><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-going-beyond-keywords\" class=\"wp-block-heading\"><span>\u8d85\u8d8a\u5173\u952e\u8bcd<\/span><\/h2>\n<p><span>\u6211\u4eec\u5bf9\u5171\u540c\u4f18\u5316\u7684\u6807\u51c6 SOP \u5206\u6790\u4ec5\u5173\u6ce8\u5173\u952e\u5b57\u76ee\u6807\u4ee5\u53ca\u6211\u4eec\u5982\u4f55\u4f18\u5316\u53ef\u89c1\u6027\u7684\u91cd\u53e0\u3002<\/span><\/p>\n<p><span>\u8bdd\u867d\u5982\u6b64\uff0c\u8fd9\u4e24\u4e2a\u6e20\u9053\u4e4b\u95f4\u8fd8\u6709\u5176\u4ed6\u51e0\u4e2a\u5730\u65b9\u5b58\u5728\u534f\u540c\u4f5c\u7528\u3002<\/span><\/p>\n<p><span>\u5f53\u60a8\u8003\u8651\u6267\u884c\u81ea\u5df1\u7684\u5171\u540c\u4f18\u5316\u5ba1\u8ba1\u65f6\uff0c\u60a8\u8fd8\u9700\u8981\u8003\u8651\u4ee5\u4e0b\u4e00\u4e9b\u5176\u4ed6\u65b9\u9762\u3002<\/span><\/p>\n<h3 id=\"h-page-level-optimizations\" class=\"wp-block-heading\"><span>\u9875\u9762\u7ea7\u4f18\u5316<\/span><\/h3>\n<p><span>\u5c06\u60a8\u7684 PPC \u6d3b\u52a8\u7684\u76ee\u6807\u672f\u8bed\u76f4\u63a5\u5408\u5e76\u5230<\/span><a href=\"https:\/\/searchengineland.com\/ppc-landing-pages-post-click-experience-440297\"><span>\u767b\u5f55\u9875\u9762<\/span><\/a><span>\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u6548\u679c\u3002<\/span><\/p>\n<p><span>\u7528\u6237\u5e0c\u671b\u4ed6\u4eec\u7684\u641c\u7d22\u67e5\u8be2\u3001\u4ed6\u4eec\u70b9\u51fb\u7684\u5e7f\u544a\u548c\u4ed6\u4eec\u8fdb\u5165\u7684\u9875\u9762\u4e4b\u95f4\u6709\u7d27\u5bc6\u7684\u8054\u7cfb\u3002<\/span><\/p>\n<p><span>\u4e0d\u5e78\u7684\u662f\uff0c\u8bb8\u591a PPC \u8425\u9500\u4eba\u5458\u53ea\u5173\u6ce8\u5e73\u53f0\u800c\u5ffd\u7565\u4e86\u5bf9\u7f51\u7ad9\u8fdb\u884c\u5fc5\u8981\u7684\u66f4\u6539\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f SEO \u5728\u786e\u4fdd\u76ee\u6807\u5173\u952e\u8bcd\u4e0e\u9875\u9762\u5185\u5bb9\u4e00\u81f4\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><span>\u5728\u4e00\u9879\u6211\u4eec\u8f6c\u5316\u4e3a\u6848\u4f8b\u7814\u7a76\u7684\u5b9e\u9a8c\u4e2d\uff0c\u6211\u4eec\u5047\u8bbe\u5bf9\u9f50 SEO \u548c PPC \u5173\u952e\u5b57\u5c06\u63d0\u9ad8\u5e7f\u544a\u8d28\u91cf\u5f97\u5206\u5e76\u964d\u4f4e\u6bcf\u6b21\u83b7\u53d6\u8d39\u7528 (CPA)\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u8d28\u91cf\u5f97\u5206\u4fdd\u6301\u4e0d\u53d8\uff0c\u4f46\u6211\u4eec\u89c2\u5bdf\u5230\u5927\u591a\u6570\u5bf9\u9f50\u5173\u952e\u8bcd\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (CPC) \u5927\u5e45\u4e0b\u964d\uff0c\u6709\u4e9b\u751a\u81f3\u4e0b\u964d\u4e86 50-100%\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u5bf9\u8d28\u91cf\u5f97\u5206\u6ca1\u6709\u5f71\u54cd\uff0c\u4f46\u8fd9\u79cd\u8c03\u6574\u6709\u6548\u964d\u4f4e\u4e86\u6574\u4f53\u5e7f\u544a\u6d3b\u52a8\u6210\u672c\uff0c\u5e2e\u52a9\u6211\u4eec\u5b9e\u73b0\u66f4\u5e7f\u6cdb\u7684\u76ee\u6807\u3002<\/span><\/p>\n<h3 id=\"h-conversion-data\" class=\"wp-block-heading\"><span>\u8f6c\u5316\u6570\u636e<\/span><\/h3>\n<p><span>\u5982\u679c\u60a8\u5728 2012 \u5e74\u4e4b\u524d\u5c31\u5f00\u59cb\u53c2\u4e0e SEO\uff0c\u90a3\u4e48\u60a8\u53ef\u80fd\u8fd8\u8bb0\u5f97\u6211\u4eec\u53ef\u4ee5\u8bbf\u95ee\u6bcf\u4e2a\u81ea\u7136\u641c\u7d22\u8bcd\u7684\u5173\u952e\u5b57\u7ea7\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u4e0d\u5e78\u7684\u662f\uff0cSEO \u4e0d\u518d\u80fd\u83b7\u5f97\u8fd9\u79cd\u7ea7\u522b\u7684\u7ec6\u8282\uff0c\u4f46\u6211\u4eec\u4ecd\u7136\u53ef\u4ee5\u901a\u8fc7\u4ed8\u8d39\u641c\u7d22\u6765\u83b7\u53d6\u8fd9\u4e9b\u5b9d\u8d35\u7684\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u6211\u4eec\u7684\u5171\u540c\u4f18\u5316\u5ba1\u6838\u4e2d\uff0c\u6211\u4eec\u4e0d\u4f1a\u5173\u6ce8\u8f6c\u6362\u5173\u952e\u8bcd\uff0c\u56e0\u4e3a\u6211\u4eec\u5728\u5173\u952e\u8bcd\u7814\u7a76\u8fc7\u7a0b\u7684\u65e9\u671f\u5c31\u89e3\u51b3\u4e86\u8fd9\u4e9b\u95ee\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u660e\u667a\u7684\u505a\u6cd5\u662f\u5206\u6790\u54ea\u4e9b\u5173\u952e\u8bcd\u80fd\u5728 Google Ads \u4e2d\u5e26\u6765\u6700\u591a\u7684\u8f6c\u5316\uff0c\u5e76\u786e\u4fdd\u4f60\u7684 SEO \u7b56\u7565\u4f18\u5148\u8003\u8651\u8fd9\u4e9b\u5173\u952e\u8bcd\u3002<\/span><\/p>\n<h3 id=\"h-high-ctr-copy\" class=\"wp-block-heading\"><span>\u9ad8\u70b9\u51fb\u7387\u6587\u6848<\/span><\/h3>\n<p><span>\u60a8\u5e94\u8be5\u6316\u6398\u60a8\u7684 PPC \u6d3b\u52a8\u4ee5\u83b7\u5f97\u9ad8\u70b9\u51fb\u7387 (CTR) \u7684\u6807\u9898\u548c\u63cf\u8ff0\u3002\u00a0<\/span><\/p>\n<p><span>\u5c06\u8fd9\u4e9b\u6210\u529f\u7684\u5143\u7d20\u5e94\u7528\u5230\u60a8\u7684\u5143\u4fe1\u606f\u4e2d\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\uff0c\u6b63\u5982\u60a8\u73b0\u5728\u6240\u77e5\uff0c\u8fd9\u53ef\u4ee5\u63d0\u9ad8\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u5229\u7528 PPC \u6570\u636e\u5b9e\u73b0 SEO \u6210\u529f\u7684\u4e00\u79cd\u76f4\u63a5\u800c\u6709\u6548\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<h2 id=\"h-don-t-stop-there\" class=\"wp-block-heading\"><span>\u4e0d\u8981\u6b62\u6b65\u4e8e\u6b64<\/span><\/h2>\n<p><span>\u60a8\u53ef\u4ee5\u901a\u8fc7\u65e0\u6570\u79cd\u65b9\u5f0f\u5171\u540c\u4f18\u5316\u548c\u5229\u7528\u4ed8\u8d39\u641c\u7d22\u548c\u81ea\u7136\u641c\u7d22\u7684\u6570\u636e\u3002\u6bd5\u7adf\uff0c\u4f18\u5316\u90fd\u662f\u4e3a\u4e86\u76f8\u540c\u7684 SERP\u3002<\/span><\/p>\n<p><span>\u5171\u540c\u4f18\u5316\u4ed8\u8d39\u641c\u7d22\u548c\u81ea\u7136\u641c\u7d22\u5de5\u4f5c\u5e76\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u4efb\u52a1\uff1b\u5b83\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u53d1\u73b0\u548c\u6539\u8fdb\u8fc7\u7a0b\uff0c\u5bf9\u4e8e\u6574\u4f53\u641c\u7d22\u8425\u9500\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u6301\u7eed\u5206\u6790\u5408\u5e76\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u53d1\u73b0\u8d8b\u52bf\u3001\u53d1\u73b0\u65b0\u673a\u4f1a\u5e76\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u641c\u7d22\u9886\u57df\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002<\/span><\/p>\n<p><span>\u6301\u7eed\u6d4b\u8bd5\u3001\u8861\u91cf\u548c\u5fae\u8c03\u60a8\u7684\u65b9\u6cd5\uff0c\u4ee5\u6700\u5927\u5316\u60a8\u7684\u5173\u952e\u8bcd\u7ec4\u5408\u3002\u901a\u8fc7\u5171\u540c\u4f18\u5316\u83b7\u5f97\u7684\u89c1\u89e3\u5c06\u63d0\u9ad8\u60a8\u7684\u641c\u7d22\u53ef\u89c1\u6027\u5e76\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u6709\u610f\u4e49\u7684\u7ed3\u679c\u3002\u00a0<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/seo-ppc-collaboration-keys-438556\"><span>SEO \u548c PPC \u534f\u4f5c\u7684 4 \u4e2a\u5173\u952e<\/span><\/a><\/em><\/strong><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u6211\u544a\u8bc9\u60a8\uff0c\u4e00\u4e9b\u6700\u597d\u7684SEO\u89c1\u89e3\u5e76\u975e\u4ec5\u6765\u81ea\u6709\u673a\u641c\u7d22\u6570\u636e\uff0c\u60a8\u4f1a\u600e\u4e48\u60f3\uff1f \u5f53\u5355\u72ec\u67e5\u770b SEO \u6570\u636e\u65f6\uff0c\u5b83\u53ea\u80fd\u89e3\u91ca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1714","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1714"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1714\/revisions"}],"predecessor-version":[{"id":2624,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1714\/revisions\/2624"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1714"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}