{"id":1736,"date":"2025-08-17T03:06:04","date_gmt":"2025-08-16T19:06:04","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1736"},"modified":"2025-08-17T03:10:08","modified_gmt":"2025-08-16T19:10:08","slug":"%e8%b5%a2%e5%be%97-2024-%e5%b9%b4%e5%81%87%e6%97%a5%e9%9b%b6%e5%94%ae%e5%ad%a3%ef%bc%9a%e5%ae%8f%e8%a7%82%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1736","title":{"rendered":"\u8d62\u5f97 2024 \u5e74\u5047\u65e5\u96f6\u552e\u5b63\uff1a\u5b8f\u89c2\u65b9\u6cd5"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u6211\u5728\u516c\u53f8\u4e0a\u73ed\u7684\u7b2c\u4e00\u5929\u662f\u7f51\u7edc\u661f\u671f\u4e00\u3002\u6bcf\u4e2a\u4eba\u90fd\u70ed\u60c5\u5730\u6b22\u8fce\u6211\uff0c\u544a\u8bc9\u6211\u4ed6\u4eec\u5f88\u5fd9\uff0c\u8ba9\u6211\u770b\u770b\u3002<\/span><\/p>\n<p><span>\u5f53\u6211\u628a\u529e\u516c\u6905\u4ece\u4e00\u5f20\u684c\u5b50\u63a8\u5230\u53e6\u4e00\u5f20\u684c\u5b50\u5e76\u63a5\u542c\u7535\u8bdd\u65f6\uff0c\u6211\u4e86\u89e3\u4e86\u7f51\u7edc\u661f\u671f\u4e00\u5bf9\u7535\u5b50\u5546\u52a1\u610f\u5473\u7740\u4ec0\u4e48\u3002<\/span><\/p>\n<p><span>\u968f\u7740 2024 \u5e74\u5047\u671f\u7684\u4e34\u8fd1\uff0c\u6211\u60f3\u8d77\u4e86\u8fd9\u6b21\u7ecf\u5386\uff0c\u6211\u60f3\u5230\u65b0\u7684\u8425\u9500\u4eba\u5458\u5c06\u4ece\u9ed1\u8272\u661f\u671f\u4e94\u5230\u7f51\u7edc\u661f\u671f\u4e00\u7ecf\u5386\u4e25\u5cfb\u7684\u8003\u9a8c\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba\u8fd9\u662f\u60a8\u7684\u7b2c\u4e00\u4e2a\u5047\u671f\u8fd8\u662f\u7b2c\u4e8c\u5341\u4e2a\u5047\u671f\uff0c\u8bf7\u7ee7\u7eed\u9605\u8bfb\u4ee5\u4e86\u89e3\u5982\u4f55\u4e3a\u60a8\u7684\u4f01\u4e1a\u6216\u5ba2\u6237\u5b9e\u73b0\u6700\u4f73\u7ed3\u679c\u3002<\/span><\/p>\n<p><span>\u8ba9\u6211\u4eec\u4ece\u4e09\u4e2a\u89d2\u5ea6\u6765\u5ba1\u89c6\u5047\u65e5\u7535\u5b50\u5546\u52a1\u5b63\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6d88\u8d39\u8005\u3002<\/span><\/li>\n<li><span>\u51fa\u7248\u5546\u3002<\/span><\/li>\n<li><span>\u8425\u9500\u4eba\u5458\u3002\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"h-the-consumer\" class=\"wp-block-heading\"><span>\u6d88\u8d39\u8005<\/span><\/h2>\n<p><span>\u901a\u8d27\u81a8\u80c0\u4e25\u91cd\u5f71\u54cd\u4e86\u4eca\u5e74\u7684\u7ecf\u6d4e\u524d\u666f\u3002\u00a0<\/span><\/p>\n<p><span>9 \u6708 18 \u65e5\uff0c\u7f8e\u8054\u50a8\u4e3b\u5e2d\u6770\u7f57\u59c6\u00b7\u9c8d\u5a01\u5c14\u5ba3\u5e03\u5c06\u5229\u7387\u4e0b\u8c03\u534a\u4e2a\u767e\u5206\u70b9\uff0c\u8fd9\u662f\u81ea\u65b0\u51a0\u75ab\u60c5\u7206\u53d1\u4ee5\u6765\u9996\u6b21\u964d\u606f\u3002<\/span><\/p>\n<p><span>\u6b64\u6b21\u964d\u606f\u9884\u8ba1\u5c06\u964d\u4f4e\u6d88\u8d39\u8d37\u6b3e\u548c\u5176\u4ed6\u91d1\u878d\u4ea7\u54c1\u7684\u5229\u7387\uff0c\u5e76\u6709\u52a9\u4e8e\u4fdd\u6301\u5c31\u4e1a\u5e02\u573a\u7684\u5f3a\u52b2\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447018 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ecommerce-retail-sales.png.webp\" alt=\"\u7535\u5b50\u5546\u52a1\u96f6\u552e\u989d\" width=\"878\" height=\"590\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ecommerce-retail-sales.png.webp 878w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ecommerce-retail-sales-503x338.png.webp 503w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ecommerce-retail-sales-800x538.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ecommerce-retail-sales-168x113.png.webp 168w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ecommerce-retail-sales-768x516.png.webp 768w\" data-lazy-sizes=\"(max-width: 878px) 100vw, 878px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ecommerce-retail-sales.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<p><span>\u53cd\u8fc7\u6765\uff0c\u8fd9\u4e9b\u79ef\u6781\u56e0\u7d20\u4e5f\u5e94\u8be5\u4f1a\u52a0\u901f\u6d88\u8d39\u652f\u51fa\u3002\u5982\u56fe\u6240\u793a\uff0c\u5c3d\u7ba1\u96f6\u552e\u603b\u989d\u6301\u5e73\uff0c\u4f46\u7535\u5b50\u5546\u52a1\u96f6\u552e\u989d\u5374\u7a33\u6b65\u589e\u957f\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u53ef\u4ee5\u9884\u671f\uff0c\u62e5\u6709\u5f3a\u5927\u7f51\u7edc\u5f71\u54cd\u529b\u7684\u4f01\u4e1a\u5c06\u5728\u8fd9\u4e2a\u5047\u65e5\u5b63\u83b7\u5f97\u5de8\u5927\u80dc\u5229\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447019 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/University-of-Michigan-Consumer-Sentiment-Survey.png.webp\" alt=\"\u5bc6\u6b47\u6839\u5927\u5b66\u6d88\u8d39\u8005\u4fe1\u5fc3\u8c03\u67e5\" width=\"514\" height=\"383\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/University-of-Michigan-Consumer-Sentiment-Survey.png.webp 514w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/University-of-Michigan-Consumer-Sentiment-Survey-454x338.png.webp 454w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/University-of-Michigan-Consumer-Sentiment-Survey-152x113.png.webp 152w\" data-lazy-sizes=\"(max-width: 514px) 100vw, 514px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/University-of-Michigan-Consumer-Sentiment-Survey.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/news.umich.edu\/consumer-sentiment-unchanged-unaffected-by-election-developments\/\"><span>2024 \u5e74<\/span><span>\u5bc6\u6b47\u6839\u5927\u5b66\u6d88\u8d39\u8005\u4fe1\u5fc3\u8c03\u67e5<\/span><\/a><span>\u00a0\u663e\u793a\uff0c\u5c3d\u7ba1\u6d88\u8d39\u8005\u4fe1\u5fc3\u65f6\u6da8\u65f6\u8dcc\uff0c\u4f46\u5728 2022 \u5e74\u89e6\u5e95\u540e\uff0c\u6d88\u8d39\u8005\u4fe1\u5fc3\u6b63\u5728\u589e\u5f3a\uff0c\u5e76\u518d\u6b21\u5f00\u59cb\u5728\u7f51\u4e0a\u6d88\u8d39\uff0c\u8fd9\u8fdb\u4e00\u6b65\u5de9\u56fa\u4e86\u96f6\u552e\u652f\u51fa\u7684\u589e\u957f\u00a0\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u6570\u636e\u8868\u660e\uff0c\u6570\u5b57\u8425\u9500\u4eba\u5458\u9700\u8981\u51c6\u5907\u5145\u8db3\u7684\u9884\u7b97\u548c\u7075\u6d3b\u6027\uff0c\u4ee5\u4fbf\u5728\u9700\u6c42\u5230\u6765\u65f6\u53ca\u65f6\u8ffd\u8d76\u3002\u8fd9\u5f15\u51fa\u4e86\u4e00\u4e2a\u95ee\u9898\uff1a\u6d88\u8d39\u8005\u4f1a\u5bfb\u627e\u4ec0\u4e48\uff1f\u00a0<\/span><\/p>\n<p><span>\u5fae\u8f6f\u6700\u8fd1\u53d1\u5e03\u7684<\/span><a href=\"https:\/\/about.ads.microsoft.com\/en\/resources\/discover\/insights\/your-holiday-season-marketing-playbook-2024?s_cid=en-us-acq-other-src_ag-sub_0-flx_touch1&amp;ocid=\" target=\"_blank\" rel=\"noopener\"><span>\u5047\u65e5\u8425\u9500\u624b\u518c<\/span><\/a><span>\u5f3a\u8c03\u4e86\u4ee5\u4e0b\u56db\u70b9\uff0c\u51f8\u663e\u4e86\u6d88\u8d39\u8005\u7684\u504f\u597d\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5148\u4e70\u540e\u4ed8\u878d\u8d44\u589e\u52a016%\u3002<\/span><\/li>\n<li><span>\u52a0\u6025\u8fd0\u8f93\u91cf\u589e\u52a023%\u3002<\/span><\/li>\n<li><span>\u514d\u8d39\u9000\u8d27\u3001\u9000\u6362\u8d27\u653f\u7b56\u589e\u52a07%\u3002<\/span><\/li>\n<li><span>\u4f5c\u4e3a\u5b8c\u6210\u8d2d\u4e70\u7684\u6fc0\u52b1\u624b\u6bb5\u7684\u201c\u8d60\u54c1\u201d\u589e\u52a0\u4e86 24%\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4f01\u4e1a\u5e94\u8be5\u91cd\u70b9\u5173\u6ce8\u52a0\u6025\u914d\u9001\uff0c\u56e0\u4e3a\u5728\u7f8e\u56fd\uff0c\u4eca\u5e74\u7684\u611f\u6069\u8282\u6765\u5f97\u665a\uff0c\u8fd9\u610f\u5473\u7740\u5723\u8bde\u8282\u524d\u9001\u793c\u7269\u7684\u65f6\u95f4\u6bd4\u5f80\u5e38\u5c11\u4e86\u4e94\u5929\u3002\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u6700\u540e\u4e00\u523b\u7684\u8d2d\u7269\u8005\u9700\u8981\u6309\u65f6\u5c06\u793c\u7269\u9001\u5230\u6536\u4ef6\u4eba\u624b\u4e2d\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u4e86\u89e3\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/seasonal-ppc-your-guide-to-boosting-holiday-ad-performance-446038\"><span>\u5b63\u8282\u6027 PPC\uff1a\u63d0\u5347\u8282\u65e5\u5e7f\u544a\u6548\u679c\u7684\u6307\u5357<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-the-publisher\" class=\"wp-block-heading\"><span>\u51fa\u7248\u5546<\/span><\/h2>\n<p><span>\u4e3a\u4e86\u4e86\u89e3\u53d1\u5e03\u5546\u7684\u89c2\u70b9\uff0c\u6211\u4eec\u5148\u6765\u8c08\u8c08 Microsoft Ads\u3002\u00a0<\/span><\/p>\n<p><span>\u524d\u9762\u63d0\u5230\u7684\u7b56\u7565\u663e\u793a\uff0c\u6570\u636e\u663e\u793a 10 \u6708\u4efd\u7684\u201c\u641c\u7d22\u91cf\u201d\u5c06\u6bd4 12 \u6708\u4efd\u5927\u5e45\u4e0a\u5347\u3002\u8fd9\u610f\u5473\u7740\u6d88\u8d39\u8005\u6bd4\u5f80\u5e74\u66f4\u65e9\u8fdb\u884c\u5047\u671f\u7814\u7a76\u3002<\/span><\/p>\n<p><span>\u540c\u65f6\uff0c\u6570\u636e\u8fd8\u663e\u793a\uff0c\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff08CPC\uff09\u589e\u957f\u572811\u6708\u8fbe\u5230\u5cf0\u503c\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u6211\u5efa\u8bae\u5728\u8003\u8651\u9884\u7b97\u5206\u9636\u6bb5\u65f6\u5173\u6ce8\u6536\u5165\u800c\u4e0d\u662f\u70b9\u51fb\u6b21\u6570\uff0c\u4f46\u8fd9\u4e9b\u6570\u636e\u786e\u5b9e\u6307\u51fa\u4e86\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u6570\u5b57\u8425\u9500\u4eba\u5458\u7684\u5e7f\u544a\u8d2d\u4e70\u884c\u4e3a\u4e4b\u95f4\u53ef\u80fd\u5b58\u5728\u8131\u8282\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447020 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-volume-clicks-CPCs.png.webp\" alt=\"\u641c\u7d22\u91cf\u3001\u70b9\u51fb\u6b21\u6570\u3001\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\" width=\"975\" height=\"280\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-volume-clicks-CPCs.png.webp 975w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-volume-clicks-CPCs-600x172.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-volume-clicks-CPCs-800x230.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-volume-clicks-CPCs-200x57.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-volume-clicks-CPCs-768x221.png.webp 768w\" data-lazy-sizes=\"(max-width: 975px) 100vw, 975px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-volume-clicks-CPCs.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<p><span>\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u4e00\u4e9b\u8c37\u6b4c\u6570\u636e\u3002\u6839\u636e\u5176 2024 \u5e74\u5b63\u5ea6\u62a5\u544a\uff0c\u4ed8\u8d39\u70b9\u51fb\u548c CPC \u589e\u957f\u76f8\u5bf9\u5065\u5eb7\uff0c\u5e76\u4e14\u6ca1\u6709\u8ff9\u8c61\u8868\u660e\u8fd9\u4e00\u8d8b\u52bf\u4f1a\u5728\u77ed\u671f\u5185\u9006\u8f6c\u3002\u00a0<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447021 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Clicks-and-CPC.png\" alt=\"Google \u5e7f\u544a - \u70b9\u51fb\u6b21\u6570\u548c\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\" width=\"1127\" height=\"556\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Clicks-and-CPC.png 1127w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Clicks-and-CPC-600x296.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Clicks-and-CPC-800x395.png 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Clicks-and-CPC-200x99.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Clicks-and-CPC-768x379.png 768w\" data-lazy-sizes=\"(max-width: 1127px) 100vw, 1127px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Google-Ads-Clicks-and-CPC.png\" data-ll-status=\"loaded\" \/><\/figure>\n<p><span>\u56e0\u6b64\uff0c\u5982\u679c\u7b2c\u56db\u5b63\u5ea6\u4ed8\u8d39\u70b9\u51fb\u91cf\u589e\u52a0\u7ea6 8%\uff0c\u4e14\u4ed8\u8d39\u70b9\u51fb\u4ef7\u683c\u540c\u6bd4\u4e0a\u6da8\u7ea6 10%\uff0c\u5219\u5728\u8f6c\u5316\u7387 (CVR) \u6216\u5e73\u5747\u8ba2\u5355\u4ef7\u503c (AOV) \u4fdd\u6301\u7a33\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u5e94\u8be5\u610f\u5473\u7740\u4e00\u4e9b\u8425\u6536\u589e\u957f\u548c\u5229\u6da6\u635f\u5931\uff0c\u6b63\u5982\u6b64\u5904\u7684\u5047\u8bbe\u56fe\u8868\u6240\u793a\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447022 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Assumed-top-line-growth-and-margin-losses.png.webp\" alt=\"\u5047\u8bbe\u8425\u6536\u589e\u957f\u548c\u5229\u6da6\u635f\u5931\" width=\"975\" height=\"547\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Assumed-top-line-growth-and-margin-losses.png.webp 975w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Assumed-top-line-growth-and-margin-losses-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Assumed-top-line-growth-and-margin-losses-800x449.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Assumed-top-line-growth-and-margin-losses-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Assumed-top-line-growth-and-margin-losses-768x431.png.webp 768w\" data-lazy-sizes=\"(max-width: 975px) 100vw, 975px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Assumed-top-line-growth-and-margin-losses.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4f46\u662f\u6211\u4eec\u5bf9 Google \u7684\u6570\u636e\u6709\u591a\u5927\u4fe1\u5fc3\u5462\uff1f\u6709\u4e24\u70b9\u53ef\u4ee5\u8bc1\u660e\u8fd9\u4e00\u70b9\u3002\u9996\u5148\u662f\u6211\u4eec\u673a\u6784\u81ea\u5df1\u7684\u6570\u636e\uff0c\u5b83\u663e\u793a\u4e86\u7c7b\u4f3c\u7684 CPC \u53d8\u5316\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447023 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Logical-Position-internal-data-800x146.png.webp\" alt=\"\u6e90\u903b\u8f91\u4f4d\u7f6e\u5185\u90e8\u6570\u636e\" width=\"800\" height=\"146\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Logical-Position-internal-data-800x146.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Logical-Position-internal-data-600x110.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Logical-Position-internal-data-200x37.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Logical-Position-internal-data-768x140.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Logical-Position-internal-data.png.webp 882w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Logical-Position-internal-data-800x146.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u6765\u6e90\uff1aLogical Position<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u7b2c\u4e8c\u4e2a\u662f\u8c37\u6b4c\u7684\u631a\u53cb Facebook\u3002\u5b83\u7684\u5e7f\u544a\u4ef7\u683c\u4e5f\u51fa\u73b0\u4e86\u7c7b\u4f3c\u7684\u53cd\u5f39\uff0c\u8868\u660e\u8425\u9500\u4eba\u5458\u4e3a\u4e86\u8ffd\u9010\u65e5\u76ca\u589e\u957f\u7684\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u6b63\u5728\u5411\u8fd9\u4e24\u4e2a\u5e73\u53f0\u6295\u5165\u66f4\u591a\u8d44\u91d1\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447024 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Meta-Investor-Relations.png\" alt=\"\u6765\u6e90\uff1aMeta \u6295\u8d44\u8005\u5173\u7cfb\" width=\"389\" height=\"222\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Meta-Investor-Relations.png 389w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Meta-Investor-Relations-198x113.png.webp 198w\" data-lazy-sizes=\"(max-width: 389px) 100vw, 389px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Source-Meta-Investor-Relations.png\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u901a\u8fc7\u8fd9\u4e9b\u6570\u636e\uff0c\u6211\u4eec\u9884\u8ba1\u5373\u5c06\u5230\u6765\u7684\u5047\u671f\u6d88\u8d39\u9700\u6c42\u5c06\u5f3a\u52b2\uff0c\u8fd9\u5c06\u4ee5\u5e7f\u544a\u5e93\u5b58\u589e\u52a0\u548c\u5e7f\u544a\u4ef7\u683c\u4e0a\u6da8\u7684\u5f62\u5f0f\u5448\u73b0\u7ed9\u51fa\u7248\u5546\u3002<\/span><\/p>\n<p><span>\u90a3\u4e48\uff0c\u8fd9\u5bf9\u8425\u9500\u4eba\u5458\u6709\u4f55\u5f71\u54cd\uff1f\u00a0<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/2024-holiday-marketing-top-seo-and-ppc-tips-for-a-short-shopping-season-444290\"><span>2024 \u5e74\u8282\u65e5\u8425\u9500\uff1a\u77ed\u8d2d\u7269\u5b63\u7684\u6700\u4f73 SEO \u548c PPC \u6280\u5de7<\/span><\/a><\/em><\/strong><\/p>\n<h2 id=\"h-the-marketer\" class=\"wp-block-heading\"><span>\u8425\u9500\u4eba\u5458<\/span><\/h2>\n<p><span>\u4ece\u5b8f\u89c2\u89d2\u5ea6\u6765\u770b\uff0c\u8425\u9500\u4eba\u5458\u5e94\u8be5\u505a\u4ed6\u4eec\u6700\u64c5\u957f\u7684\u4e8b\u60c5\u2014\u2014\u7c89\u788e\u5b83\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u5e2e\u52a9\u60a8\u5de9\u56fa\u60a8\u7684\u65b9\u6cd5\u5e76\u907f\u514d\u4efb\u4f55\u4e0d\u5e78\u4e8b\u4ef6\uff0c\u8bf7\u9075\u5faa\u4ee5\u4e0b\u4e00\u4e9b\u63d0\u793a\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5982\u679c\u8fd0\u884c<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-broad-match-data-ppc-marketers-429885\"><span>\u5e7f\u6cdb\u5339\u914d<\/span><\/a><span>\u3001\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u3001<\/span><a href=\"https:\/\/searchengineland.com\/dsa-wins-performance-max-428883\"><span>DSA<\/span><\/a><span>\u6216<\/span><a href=\"https:\/\/searchengineland.com\/the-performance-max-playbook-best-practices-and-emerging-tactics-for-2024-439585\"><span>Performance Max<\/span><\/a><span>\uff08\u6bcf\u4e2a\u4eba\u53ef\u80fd\u81f3\u5c11\u8fd0\u884c\u4e00\u79cd\uff09\uff0c\u8bf7\u67e5\u770b\u5b83\u4eec\u53d7\u5230\u53bb\u5e74\u5047\u671f\u7684\u5f71\u54cd\u3002\uff08\u5982\u679c\u60a8\u6ca1\u6709\u53bb\u5e74\u7684\u6570\u636e\uff0c\u8bf7\u67e5\u770b\u8fc7\u53bb\u7684\u9500\u552e\u6d3b\u52a8\u3002\uff09<\/span><\/li>\n<li><span>\u4efb\u4f55\u7531\u4eba\u5de5\u667a\u80fd\u8fd0\u884c\u7684\u5b9a\u4f4d\u7cfb\u7edf\u5728\u9884\u7b97\u589e\u52a0\u6216\u76ee\u6807\u66f4\u6fc0\u8fdb\u65f6\u90fd\u5bb9\u6613\u53d8\u5f97\u8fc7\u4e8e\u5bbd\u677e\u3002\u786e\u4fdd\u5426\u5b9a\u5173\u952e\u5b57 (NKW) \u5217\u8868\u7a33\u5065\uff0c\u5e76\u5728\u8fdb\u884c\u4efb\u4f55\u66f4\u6539\u540e\u5bc6\u5207\u5173\u6ce8\u3002<\/span><\/li>\n<li><span>\u4e0d\u8981\u53ea\u5173\u6ce8\u201c\u9ed1\u8272\u661f\u671f\u4e94\u7279\u5356\u201d\u5173\u952e\u8bcd\u3002\u9664\u975e\u60a8\u6709\u53ef\u4ee5\u8986\u76d6\u5982\u6b64\u5e7f\u6cdb\u641c\u7d22\u7684\u538b\u7f29\u9875\u9762\/\u4ea7\u54c1\uff0c\u5426\u5219\u7528\u6237\u4f1a\u8df3\u51fa\u3002<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u5904\u4e8e\u201c\u53d7\u9884\u7b97\u9650\u5236\u201d\u7684\u72b6\u6001\uff0c\u5219\u53ef\u80fd\u9700\u8981\u91cd\u65b0\u8bc4\u4f30\uff0c\u5426\u5219\u60a8\u53ef\u80fd\u4f1a\u5192\u7740\u8ba9\u5e74\u5ea6\u6700\u9ad8\u4ef7\u503c\u70b9\u51fb\u91cf\u6d41\u5411\u7ade\u4e89\u5bf9\u624b\u7684\u98ce\u9669\u3002<\/span><\/li>\n<li><span>\u8fd9\u53ef\u80fd\u662f\u4e00\u79cd\u5e38\u89c1\u7684\u505a\u6cd5\uff0c\u4f46\u5bf9\u4e8e\u663e\u793a\u6269\u5c55\u603b\u662f\u8bf4\u201c\u4e0d\u201d\u3002\u00a0<\/span><\/li>\n<li><span>\u867d\u7136\u4e00\u5929\u7684\u65f6\u95f4\u65e0\u6cd5\u7834\u574f\u60a8\u7684\u5047\u671f\u6210\u529f\uff0c\u4f46\u8bf7\u8bb0\u4f4f\uff0c\u8003\u8651\u5230\u4eca\u5e74\u7684\u8d2d\u7269\u671f\u7f29\u77ed\uff0c\u6bcf\u4e00\u5929\u90fd\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u91cd\u8981\u3002<\/span><\/li>\n<li><span>\u786e\u4fdd\u9884\u7b97\u5206\u9636\u6bb5\u8003\u8651\u5230\u8fd9\u4e00\u70b9\u3002<\/span><\/li>\n<li><span>\u9075\u5faa\u201c\u8759\u8760\u4fa0\u201d\u7684\u65b9\u6cd5\u3002\u7ba1\u7406\u826f\u597d\u7684\u8d26\u6237\u5728\u5b63\u5ea6\u672b\u5e94\u8be5\u662f\u8fd9\u6837\u7684\uff1a<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447025 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Spend-early-to-get-into-the-consideration-window.png.webp\" alt=\"\u5c3d\u65e9\u82b1\u94b1\u8fdb\u5165\u8003\u8651\u671f\" width=\"975\" height=\"203\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Spend-early-to-get-into-the-consideration-window.png.webp 975w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Spend-early-to-get-into-the-consideration-window-600x125.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Spend-early-to-get-into-the-consideration-window-800x167.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Spend-early-to-get-into-the-consideration-window-200x42.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Spend-early-to-get-into-the-consideration-window-768x160.png.webp 768w\" data-lazy-sizes=\"(max-width: 975px) 100vw, 975px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Spend-early-to-get-into-the-consideration-window.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4f60\u80fd\u770b\u5230\u4ed6\u5417\uff1f\u5c0f\u8759\u8760\u4fa0\uff1f\u8fd9\u79cd\u65b9\u6cd5\u610f\u5473\u7740\u6210\u672c\u5e94\u8be5\u8ddf\u968f\u6536\u5165\u3002<\/span><\/p>\n<p><span>\u5373\u4f7f\u51fa\u7248\u5546\u8bd5\u56fe\u5411\u4f60\u63a8\u9500\u63d0\u524d\u82b1\u94b1\u8fdb\u5165\u8003\u8651\u7a97\u53e3\u5f88\u91cd\u8981\u8fd9\u4e00\u89c2\u70b9\uff0c\u4f60\u4e5f\u8981\u575a\u6301\u8fd9\u4e00\u7b56\u7565\u3002<\/span><\/p>\n<p><span>\u4ed6\u4eec\u7684\u52a8\u673a\u662f\u5728\u6295\u8d44\u56de\u62a5\u7387\u8f83\u4f4e\u65f6\u63d0\u9ad8\u5e7f\u544a\u6ea2\u4ef7\u3002\u4e3a\u4e86\u60a8\u7684\u4f01\u4e1a\u548c\u5ba2\u6237\u7684\u5229\u76ca\uff0c\u8bf7\u4fdd\u6301\u5f3a\u52b2\u52bf\u5934\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-make-it-a-winning-season-nbsp\" class=\"wp-block-heading\"><span>\u8ba9\u672c\u8d5b\u5b63\u6210\u4e3a\u80dc\u5229\u4e4b\u5b63\u00a0<\/span><\/h2>\n<p><span>\u4f5c\u4e3a\u300a\u6743\u529b\u7684\u6e38\u620f\u300b\u7535\u89c6\u5267\u7684\u7c89\u4e1d\uff0c\u6211\u60f3\u8d77\u4e86\u5948\u5fb7\u00b7\u53f2\u5854\u514b\u5927\u4eba\u7684\u8bdd\uff0c\u201c\u51db\u51ac\u5c06\u81f3\u201d\u3002\u00a0<\/span><\/p>\n<p><span>\u6709\u4e86\u8fd9\u4e9b\uff0c\u7535\u5b50\u5546\u52a1\u5c06\u5728 2024 \u5e74\u5047\u65e5\u5b63\u8fce\u6765\u5f3a\u52b2\u589e\u957f\u3002\u786e\u4fdd\u60a8\u7684\u9884\u7b97\u4e0d\u53d7\u9650\u5236\u3001\u76ee\u6807\u6b63\u786e\u3001NKW \u540d\u5355\u5f3a\u5927\uff0c\u7136\u540e\u987a\u52bf\u800c\u4e3a\u3002\u00a0<\/span><\/p>\n<p><span>\u5ba2\u6237\u4f1a\u5f88\u9ad8\u5174\u3002\u5956\u91d1\u4f1a\u5f88\u591a\u3002\u800c\u4e14\uff0c\u6211\u76f8\u4fe1\uff0c\u4f60\u4e00\u5b9a\u80fd\u505a\u5230\uff01<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/ecommerce-ppc-optimizations-before-holiday-season-429203\"><span>\u7535\u5b50\u5546\u52a1 PPC\uff1a\u8282\u65e5\u5b63\u524d\u8981\u505a\u7684 4 \u9879\u4f18\u5316<\/span><\/a><\/em><\/strong><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u5728\u516c\u53f8\u4e0a\u73ed\u7684\u7b2c\u4e00\u5929\u662f\u7f51\u7edc\u661f\u671f\u4e00\u3002\u6bcf\u4e2a\u4eba\u90fd\u70ed\u60c5\u5730\u6b22\u8fce\u6211\uff0c\u544a\u8bc9\u6211\u4ed6\u4eec\u5f88\u5fd9\uff0c\u8ba9\u6211\u770b\u770b\u3002 \u5f53\u6211\u628a\u529e\u516c\u6905\u4ece\u4e00\u5f20\u684c\u5b50\u63a8\u5230 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1736"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1736\/revisions"}],"predecessor-version":[{"id":2630,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1736\/revisions\/2630"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1736"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}