{"id":1758,"date":"2025-08-28T04:37:27","date_gmt":"2025-08-27T20:37:27","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1758"},"modified":"2025-08-28T04:39:54","modified_gmt":"2025-08-27T20:39:54","slug":"%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%b9%bf%e5%91%8a%e6%8c%87%e5%8d%97%ef%bc%9a%e5%a6%82%e4%bd%95%e5%90%b8%e5%bc%95%e5%ae%a2%e6%88%b7%e5%b9%b6%e6%8f%90%e9%ab%98%e9%94%80%e9%87%8f","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1758","title":{"rendered":"\u4e9a\u9a6c\u900a\u5e7f\u544a\u6307\u5357\uff1a\u5982\u4f55\u5438\u5f15\u5ba2\u6237\u5e76\u63d0\u9ad8\u9500\u91cf"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u5df2\u7ecf\u6210\u4e3a\u4e9a\u9a6c\u900a\u5e02\u573a\u5185\u5916\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u7684\u5f3a\u5927\u5e73\u53f0\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u63a2\u8ba8\u4e86\u5404\u79cd\u7c7b\u578b\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u3001\u5b83\u4eec\u7684\u7279\u70b9\u4ee5\u53ca\u5b83\u4eec\u5982\u4f55\u4f7f\u4e0d\u540c\u7684\u4f01\u4e1a\u53d7\u76ca\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba\u60a8\u662f\u5c0f\u578b\u672c\u5730\u4f01\u4e1a\u8fd8\u662f\u5927\u578b\u54c1\u724c\uff0c\u4e86\u89e3\u4e9a\u9a6c\u900a\u7684\u5e7f\u544a\u9009\u9879\u90fd\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63a5\u89e6\u65b0\u5ba2\u6237\u5e76\u53d1\u5c55\u60a8\u7684\u4e1a\u52a1\u3002<\/span><\/p>\n<h2 id=\"h-understanding-amazon-advertising-today\" class=\"wp-block-heading\"><span>\u4e86\u89e3\u5f53\u4eca\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a<\/span><\/h2>\n<p><span>\u5f53\u5927\u591a\u6570\u4eba\u60f3\u5230\u4e9a\u9a6c\u900a\u5e7f\u544a\u65f6\uff0c\u4ed6\u4eec\u901a\u5e38\u4f1a\u60f3\u5230\u901a\u8fc7\u5356\u5bb6\u4e2d\u5fc3\u6216\u4f9b\u5e94\u5546\u4e2d\u5fc3\u63a8\u5e7f\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u7684\u4ea7\u54c1\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u4e9a\u9a6c\u900a\u7684\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u5df2\u7ecf\u5927\u5e45\u6269\u5c55\uff0c\u73b0\u5728\u4e3a\u4e0d\u5728\u4e9a\u9a6c\u900a\u5e02\u573a\u4e0a\u9500\u552e\u5b9e\u4f53\u4ea7\u54c1\u7684\u670d\u52a1\u548c\u672c\u5730\u4f01\u4e1a\u63d0\u4f9b\u9009\u62e9\u3002<\/span><\/p>\n<p><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u8303\u56f4\u548c\u529f\u80fd\u4e00\u76f4\u5448\u6307\u6570\u7ea7\u589e\u957f\u3002\u00a0<\/span><\/p>\n<p><span>\u4e9a\u9a6c\u900a\u4e00\u76f4\u5728\u79ef\u6781\u5f00\u53d1\u5176\u5e7f\u544a\u5957\u4ef6\u4e2d\u7684\u529f\u80fd\u548c\u4ea7\u54c1\uff0c\u589e\u5f3a\u5b9a\u4f4d\u9009\u9879\uff0c\u6269\u5927\u8d44\u683c\u6807\u51c6\u5e76\u63a8\u51fa\u53d7\u4f17\u5b9a\u4f4d\u548c\u5ba2\u6237\u91cd\u65b0\u5b9a\u4f4d\u7b49\u65b0\u529f\u80fd\u3002<\/span><\/p>\n<p><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u5927\u81f4\u53ef\u5206\u4e3a\u4e24\u5927\u7c7b\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u8d5e\u52a9\u5e7f\u544a<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u5176\u4e2d\u5305\u62ec\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u8d5e\u52a9\u4ea7\u54c1\u3002<\/span><\/li>\n<li><span>\u8d5e\u52a9\u54c1\u724c\u3002\u00a0<\/span><\/li>\n<li><span>\u8d5e\u52a9\u5c55\u793a\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u8fd9\u4e9b\u5e7f\u544a\u7c7b\u578b\u4e13\u4e3a\u901a\u8fc7 Vendor Central\u3001Seller Central \u548c Kindle Direct Publishing \u9500\u552e\u7684\u4ea7\u54c1\u800c\u8bbe\u8ba1\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u5c55\u793a\u5e7f\u544a<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u6b64\u7c7b\u522b\u5305\u62ec\u4e24\u79cd\u4e3b\u8981\u4ea7\u54c1\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/amazon-dsp#:~:text=Amazon%20DSP%20is%20a%20demand-side%20platform\"><span>Amazon DSP<\/span><\/a><span>\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09\u3002<\/span><\/li>\n<li><span>\u9002\u5408\u6240\u6709\u4f01\u4e1a\u7684\u5c55\u793a\u8d5e\u52a9\uff08\u4ee5\u524d\u79f0\u4e3a\u975e\u5730\u65b9\u6027\u5c55\u793a\u8d5e\u52a9\uff09\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u8fd9\u4e24\u79cd\u5c55\u793a\u5e7f\u544a\u7c7b\u578b\u5747\u9002\u7528\u4e8e\u4e0d\u5728\u5e02\u573a\u4e0a\u9500\u552e\u5546\u54c1\u7684\u4f01\u4e1a\u3002\u00a0<\/span><\/li>\n<li><span>\u8fd9\u4e9b\u5e7f\u544a\u4e0d\u4ec5\u51fa\u73b0\u5728\u4e9a\u9a6c\u900a\u65d7\u4e0b\u7684\u7f51\u7ad9\u4e0a\uff0c\u5982 Amazon.com\u3001Twitch \u548c IMDb\uff0c\u4e5f\u51fa\u73b0\u5728\u4e9a\u9a6c\u900a\u76f4\u63a5\u5408\u4f5c\u7684\u5176\u4ed6\u7f51\u7ad9\u4e0a\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span>\u968f\u7740\u6211\u4eec\u6df1\u5165\u7814\u7a76\u6bcf\u79cd\u5e7f\u544a\u7c7b\u578b\uff0c\u6211\u4eec\u5c06\u63a2\u7d22\u5176\u72ec\u7279\u7684\u529f\u80fd\u3001\u5b9a\u4f4d\u9009\u9879\u548c\u6700\u4f73\u5b9e\u8df5\uff0c\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u591a\u6837\u5316\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u683c\u5c40\u3002<\/span><\/p>\n<h2 id=\"h-sponsored-ads\" class=\"wp-block-heading\"><span>\u8d5e\u52a9\u5e7f\u544a<\/span><\/h2>\n<p><span>\u4e9a\u9a6c\u900a\u4e00\u76f4\u5728\u79ef\u6781\u6269\u5c55\u5176\u8d5e\u52a9\u5e7f\u544a\u5957\u4ef6\u4e2d\u7684\u5b9a\u4f4d\u9009\u9879\u548c\u53ef\u7528\u4ea7\u54c1\u3002\u4e9a\u9a6c\u900a\u5e02\u573a\u4e0a\u7684\u5e7f\u544a\u5546\u62e5\u6709\u6bd4\u4ee5\u5f80\u66f4\u591a\u7684\u9009\u62e9\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447124 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-Ads-in-Purple-Sponsored-Products-Ads-in-Green.png.webp\" alt=\"\u7d2b\u8272\u4e3a\u8d5e\u52a9\u54c1\u724c\u5e7f\u544a\uff0c\u7eff\u8272\u4e3a\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u3002\u4e9a\u9a6c\u900a\u4e0a\u7684\u5927\u90e8\u5206\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u73b0\u5728\u90fd\u4ee5\u5e7f\u544a\u4e3a\u4e3b\u3002\u00a0\" width=\"646\" height=\"750\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-Ads-in-Purple-Sponsored-Products-Ads-in-Green.png.webp 646w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-Ads-in-Purple-Sponsored-Products-Ads-in-Green-291x338.png.webp 291w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-Ads-in-Purple-Sponsored-Products-Ads-in-Green-517x600.png.webp 517w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-Ads-in-Purple-Sponsored-Products-Ads-in-Green-97x113.png.webp 97w\" data-lazy-sizes=\"(max-width: 646px) 100vw, 646px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-Ads-in-Purple-Sponsored-Products-Ads-in-Green.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u7d2b\u8272\u4e3a\u8d5e\u52a9\u54c1\u724c\u5e7f\u544a\uff0c\u7eff\u8272\u4e3a\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u3002\u4e9a\u9a6c\u900a\u4e0a\u7684\u5927\u90e8\u5206\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u73b0\u5728\u90fd\u4ee5\u5e7f\u544a\u4e3a\u4e3b\u3002\u00a0<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u8ba9\u6211\u4eec\u4e86\u89e3\u4e00\u4e0b\u4e9a\u9a6c\u900a\u5728\u5168\u7403\u5e02\u573a\u81ea\u8425\u5e7f\u544a\u670d\u52a1\u4e2d\u4f7f\u7528\u7684\u4e3b\u8981\u5e7f\u544a\u7c7b\u578b\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-sponsored-products\" class=\"wp-block-heading\"><span>\u8d5e\u52a9\u4ea7\u54c1<\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447125 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Product-Ads-are-made-up-entirely-of-the-components-of-the-product-detail-page-show-up-in-the-search-and-PDPs.png.webp\" alt=\"\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u5b8c\u5168\u7531\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u7684\u7ec4\u4ef6\u7ec4\u6210\uff0c\u53ef\u4ee5\u663e\u793a\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u4ee5\u53ca\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u4e0a\u3002\" width=\"1096\" height=\"749\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Product-Ads-are-made-up-entirely-of-the-components-of-the-product-detail-page-show-up-in-the-search-and-PDPs.png.webp 1096w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Product-Ads-are-made-up-entirely-of-the-components-of-the-product-detail-page-show-up-in-the-search-and-PDPs-495x338.png.webp 495w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Product-Ads-are-made-up-entirely-of-the-components-of-the-product-detail-page-show-up-in-the-search-and-PDPs-800x547.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Product-Ads-are-made-up-entirely-of-the-components-of-the-product-detail-page-show-up-in-the-search-and-PDPs-165x113.png.webp 165w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Product-Ads-are-made-up-entirely-of-the-components-of-the-product-detail-page-show-up-in-the-search-and-PDPs-768x525.png.webp 768w\" data-lazy-sizes=\"(max-width: 1096px) 100vw, 1096px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Product-Ads-are-made-up-entirely-of-the-components-of-the-product-detail-page-show-up-in-the-search-and-PDPs.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u5b8c\u5168\u7531\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u7684\u7ec4\u4ef6\u7ec4\u6210\uff0c\u53ef\u4ee5\u663e\u793a\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u4ee5\u53ca\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u4e0a\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong><span>\u53ef\u7528\u5e73\u53f0\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4f9b\u5e94\u5546\u4e2d\u5fc3\u3002\u00a0<\/span><\/li>\n<li><span>\u5356\u5bb6\u4e2d\u5fc3\u3002\u00a0<\/span><\/li>\n<li><span>Kindle \u76f4\u63a5\u51fa\u7248\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u8d44\u683c\u8981\u6c42\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4ea7\u54c1\u5fc5\u987b\u5c5e\u4e8e\u4e00\u4e2a\u6216\u591a\u4e2a\u7b26\u5408\u6761\u4ef6\u7684\u7c7b\u522b\u3001\u6709\u5e93\u5b58\u4e14\u7b26\u5408\u63a8\u5e7f\u7279\u8272\u4f18\u60e0\u7684\u8d44\u683c\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>\u53ef\u7528\u5b9a\u4f4d\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5173\u952e\u8bcd\u3002\u00a0<\/span><\/li>\n<li><span>\u7c7b\u522b\u3002\u00a0<\/span><\/li>\n<li><span>\u4ea7\u54c1\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u653e\u7f6e\u4f4d\u7f6e\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e9a\u9a6c\u900a\u5e02\u573a\u641c\u7d22\u7ed3\u679c\u3002\u00a0<\/span><\/li>\n<li><span>\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6240\u9700\u521b\u610f\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6240\u6709\u521b\u610f\u5747\u6e90\u81ea\u4e9a\u9a6c\u900a\u5e02\u573a\u4e0a\u7684\u4ea7\u54c1\u5217\u8868\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/sponsored-products?ref_=a20m_us_hnav_smb_p_sp\"><span>\u5bf9\u4e8e\u901a\u8fc7\u4e9a\u9a6c\u900a\u5e02\u573a\u9500\u552e\u7684\u4ea7\u54c1\uff0c\u51e0\u4e4e\u6240\u6709\u4e9a\u9a6c\u900a\u5e7f\u544a\u7b56\u7565\u90fd\u5e94\u4ee5\u8d5e\u52a9\u4ea7\u54c1<\/span><\/a><span>\u4e3a\u8d77\u70b9\u3002\u8fd9\u79cd\u5e7f\u544a\u7c7b\u578b\u5360\u5e7f\u544a\u5546\u9884\u7b97\u7684 80% \u5e76\u4e0d\u7f55\u89c1\u3002<\/span><\/p>\n<p><span>\u6b64\u5e7f\u544a\u7c7b\u578b\u7684\u4e3b\u8981\u5c55\u793a\u4f4d\u7f6e\u4e4b\u4e00\u662f\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff0c\u5b83\u53ef\u4ee5\u663e\u8457\u63d0\u5347\u9500\u91cf\u548c\u81ea\u7136\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u5bf9\u8d5e\u52a9\u4ea7\u54c1\u4f7f\u7528\u5173\u952e\u5b57\u5b9a\u4f4d\u901a\u5e38\u662f\u5e7f\u544a\u5546\u589e\u52a0\u5173\u952e\u5b57\u77ed\u8bed\u8f6c\u5316\u7387\u4ee5\u63d0\u9ad8\u5176\u4ea7\u54c1\u6709\u673a\u6392\u540d\u7684\u4e3b\u8981\u65b9\u6cd5\u4e4b\u4e00\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447126 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Targeting-for-Sponsored-Products-can-be-based-on-keywords-and-product-targeting.-It-is-recommended-that-you-always-test-multiple-match-types-for-each-target.png.webp\" alt=\"\u8d5e\u52a9\u4ea7\u54c1\u7684\u5b9a\u4f4d\u53ef\u4ee5\u57fa\u4e8e\u5173\u952e\u8bcd\u548c\u4ea7\u54c1\u5b9a\u4f4d\u3002\u5efa\u8bae\u60a8\u59cb\u7ec8\u9488\u5bf9\u6bcf\u4e2a\u76ee\u6807\u6d4b\u8bd5\u591a\u79cd\u5339\u914d\u7c7b\u578b\u3002\" width=\"789\" height=\"792\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Targeting-for-Sponsored-Products-can-be-based-on-keywords-and-product-targeting.-It-is-recommended-that-you-always-test-multiple-match-types-for-each-target.png.webp 789w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Targeting-for-Sponsored-Products-can-be-based-on-keywords-and-product-targeting.-It-is-recommended-that-you-always-test-multiple-match-types-for-each-target-337x338.png.webp 337w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Targeting-for-Sponsored-Products-can-be-based-on-keywords-and-product-targeting.-It-is-recommended-that-you-always-test-multiple-match-types-for-each-target-598x600.png.webp 598w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Targeting-for-Sponsored-Products-can-be-based-on-keywords-and-product-targeting.-It-is-recommended-that-you-always-test-multiple-match-types-for-each-target-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Targeting-for-Sponsored-Products-can-be-based-on-keywords-and-product-targeting.-It-is-recommended-that-you-always-test-multiple-match-types-for-each-target-768x771.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Targeting-for-Sponsored-Products-can-be-based-on-keywords-and-product-targeting.-It-is-recommended-that-you-always-test-multiple-match-types-for-each-target-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 789px) 100vw, 789px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Targeting-for-Sponsored-Products-can-be-based-on-keywords-and-product-targeting.-It-is-recommended-that-you-always-test-multiple-match-types-for-each-target.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8d5e\u52a9\u4ea7\u54c1\u7684\u5b9a\u4f4d\u53ef\u4ee5\u57fa\u4e8e\u5173\u952e\u8bcd\u548c\u4ea7\u54c1\u5b9a\u4f4d\u3002\u5efa\u8bae\u60a8\u59cb\u7ec8\u9488\u5bf9\u6bcf\u4e2a\u76ee\u6807\u6d4b\u8bd5\u591a\u79cd\u5339\u914d\u7c7b\u578b\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u4e9a\u9a6c\u900a\u4e0a\u7684\u5e7f\u544a\u76f4\u63a5\u5f71\u54cd\u81ea\u7136\u7ed3\u679c\uff0c\u5c24\u5176\u662f\u5173\u952e\u8bcd\u9a71\u52a8\u7684\u641c\u7d22\u3002<\/span><\/p>\n<p><span>\u8d5e\u52a9\u4ea7\u54c1\u53ef\u7528\u7684\u521b\u610f\u5f88\u5c11\uff0c\u56e0\u6b64\u4f18\u5316\u4ea7\u54c1\u6807\u9898\u3001\u7ed3\u6784\u5316\u6570\u636e\u548c\u4e3b\u8981\u56fe\u50cf\u5bf9\u4e8e\u81ea\u7136\u641c\u7d22\u548c\u5e7f\u544a\u8f6c\u5316\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u8d5e\u52a9\u4ea7\u54c1\u6d3b\u52a8\u65e0\u9700\u6bcf\u6708\u6216\u9884\u4ed8\u8d39\u7528\uff0c\u5e76\u4e14\u59cb\u7ec8\u6309\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u8ba1\u8d39\u3002<\/span><\/p>\n<p><span>\u60a8\u7684\u5e7f\u544a\u53ef\u80fd\u4f1a\u663e\u793a\u5728\u684c\u9762\u548c\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u8d2d\u7269\u7ed3\u679c\u9876\u90e8\u3001\u65c1\u8fb9\u6216\u5185\u90e8\u4ee5\u53ca\u4ea7\u54c1\u9875\u9762\u4e0a\u3002\u5e7f\u544a\u4f1a\u6839\u636e\u76f8\u5173\u5173\u952e\u5b57\u6216\u4ea7\u54c1\u5411\u8d2d\u7269\u8005\u5c55\u793a\u3002<\/span><\/p>\n<p><span>\u76ee\u524d\uff0c\u6210\u4eba\u7528\u54c1\u3001\u653f\u6cbb\u7269\u54c1\u3001\u4e8c\u624b\u4ea7\u54c1\u3001\u7ffb\u65b0\u4ea7\u54c1\u548c\u5df2\u5173\u95ed\u7c7b\u522b\u7684\u4ea7\u54c1\u4e0d\u7b26\u5408\u5e7f\u544a\u8d44\u683c\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447127 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Products-in-PDPs.png.webp\" alt=\"\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u4e5f\u53ef\u4ee5\u663e\u793a\u5728\u4ea7\u54c1\u8be6\u60c5\u9875\u9762\u4e0a\u3002\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u7ec4\u5408\u5f88\u5927\uff0c\u90a3\u4e48\u5c06\u81ea\u5df1\u7684\u4ea7\u54c1\u5b9a\u4f4d\u5230\u6570\u5b57\u8d27\u67b6\u4e0a\u53ef\u4ee5\u6210\u4e3a\u51cf\u5c11\u5e02\u573a\u4efd\u989d\u88ab\u7ade\u4e89\u5bf9\u624b\u62a2\u5360\u7684\u6709\u6548\u7b56\u7565\u3002\" width=\"502\" height=\"742\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Products-in-PDPs.png.webp 502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Products-in-PDPs-229x338.png.webp 229w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Products-in-PDPs-406x600.png.webp 406w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Products-in-PDPs-76x113.png.webp 76w\" data-lazy-sizes=\"(max-width: 502px) 100vw, 502px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Products-in-PDPs.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u4e5f\u53ef\u4ee5\u663e\u793a\u5728\u4ea7\u54c1\u8be6\u60c5\u9875\u9762\u4e0a\u3002\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u7ec4\u5408\u5f88\u5927\uff0c\u90a3\u4e48\u5c06\u81ea\u5df1\u7684\u4ea7\u54c1\u5b9a\u4f4d\u5230\u6570\u5b57\u8d27\u67b6\u4e0a\u53ef\u4ee5\u6210\u4e3a\u51cf\u5c11\u5e02\u573a\u4efd\u989d\u88ab\u7ade\u4e89\u5bf9\u624b\u62a2\u5360\u7684\u6709\u6548\u7b56\u7565\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"h-sponsored-brand-ads\" class=\"wp-block-heading\"><span>\u8d5e\u52a9\u54c1\u724c\u5e7f\u544a<\/span><\/h3>\n<p><strong><span>\u53ef\u7528\u5e73\u53f0\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4f9b\u5e94\u5546\u4e2d\u5fc3\u3002<\/span><\/li>\n<li><span>\u5356\u5bb6\u4e2d\u5fc3\u3002<\/span><\/li>\n<li><span>Kindle Direct Publishing\uff08\u4ec5\u5f53\u60a8\u5728\u4e00\u4e2a\u7b14\u540d\u4e0b\u62e5\u6709\u81f3\u5c11\u4e09\u4e2a\u72ec\u7279\u6807\u9898\u65f6\uff09<\/span><\/li>\n<\/ul>\n<p><strong><span>\u8d44\u683c\u8981\u6c42\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brandservices.amazon.com\/\"><span>\u8fd0\u884c\u6b64\u5e7f\u544a\u7c7b\u578b\u9700\u8981\u54c1\u724c\u6ce8\u518c<\/span><\/a><span>\u3002\u4f46\u662f\uff0c\u60a8\u65e0\u9700\u8d2d\u4e70\u6846\u5373\u53ef\u8fd0\u884c\u6b64\u5e7f\u544a\u7c7b\u578b\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>\u53ef\u7528\u5b9a\u4f4d\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5173\u952e\u8bcd\u3002<\/span><\/li>\n<li><span>\u7c7b\u522b\u3002\u00a0<\/span><\/li>\n<li><span>\u4ea7\u54c1\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u653e\u7f6e\u4f4d\u7f6e\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e9a\u9a6c\u900a\u5e02\u573a\u641c\u7d22\u7ed3\u679c\u3002\u00a0<\/span><\/li>\n<li><span>\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6240\u9700\u521b\u610f\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u521b\u610f\u5fc5\u987b\u5305\u62ec\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>50 \u4e2a\u5b57\u7b26\u7684\u6807\u9898\u3002<\/span><\/li>\n<li><span>\u54c1\u724c\u6807\u5fd7\u3002<\/span><\/li>\n<li><span>\u81ea\u5b9a\u4e49\u56fe\u50cf\u3002<\/span><\/li>\n<li><span>\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u7ec4\u4ef6\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u521b\u610f\u5c06\u5728\u5de6\u4fa7\u663e\u793a\u81ea\u5b9a\u4e49\u56fe\u50cf\uff0c\u5728\u53f3\u4fa7\u663e\u793a\u4ece\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u4e2d\u63d0\u53d6\u7684\u56fe\u50cf\u548c\u6807\u9898\u7684\u4ea7\u54c1\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/sponsored-brands-video?ref_=a20m_us_p_sb_faq_spcs_sbv\"><span>\u8d5e\u52a9\u54c1\u724c<\/span><\/a><span>\u53ef\u4ee5\u5c06\u5ba2\u6237\u5f15\u5bfc\u81f3\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u6216\u5546\u5e97\u9875\u9762\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u5e7f\u544a\u7684\u4e00\u4e2a\u4f18\u70b9\u662f\uff0c\u60a8\u4e0d\u9700\u8981\u6210\u4e3a\u6301\u6709\u8d2d\u4e70\u6846\u7684\u5546\u5bb6\u5373\u53ef\u6295\u653e\u8fd9\u4e9b\u5e7f\u544a\uff0c\u8fd9\u5bf9\u4e8e\u7f3a\u4e4f\u7279\u8272\u4f18\u60e0\u72ec\u5bb6\u6027\u7684\u54c1\u724c\u5c24\u5176\u6709\u76ca\u3002<\/span><\/p>\n<p><span>\u901a\u5e38\uff0c\u8d5e\u52a9\u54c1\u724c\u5e7f\u544a\u5360\u54c1\u724c\u5e02\u573a\u5e7f\u544a\u9884\u7b97\u7684 10-20%\uff0c\u5e76\u6309\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u8fd0\u4f5c\u3002<\/span><\/p>\n<p><span>\u6700\u521d\uff0c\u60a8\u53ea\u6709\u62e5\u6709\u81f3\u5c11\u4e09\u4ef6\u4ea7\u54c1\u624d\u80fd\u6295\u653e\u8d5e\u52a9\u54c1\u724c\u5e7f\u544a\u3002\u73b0\u5728\uff0c\u8fd9\u4e00\u8981\u6c42\u5df2\u88ab\u53d6\u6d88\uff0c\u4ec5\u62e5\u6709\u4e00\u4ef6\u4ea7\u54c1\u7684\u54c1\u724c\u5c31\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u5e7f\u544a\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447128 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-ads-Formats.png.webp\" alt=\"\u8d5e\u52a9\u54c1\u724c\u5e7f\u544a\u53ef\u4ee5\u5c55\u793a\u4ea7\u54c1\u7cfb\u5217\u3001\u5e97\u94fa\u4eae\u70b9\u6216\u89c6\u9891\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u5e7f\u544a\u5b9a\u5411\u5230\u81ea\u5b9a\u4e49\u7740\u9646\u9875\u3002\" width=\"788\" height=\"517\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-ads-Formats.png.webp 788w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-ads-Formats-515x338.png.webp 515w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-ads-Formats-172x113.png.webp 172w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-ads-Formats-768x504.png.webp 768w\" data-lazy-sizes=\"(max-width: 788px) 100vw, 788px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Brand-ads-Formats.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8d5e\u52a9\u54c1\u724c\u5e7f\u544a\u53ef\u4ee5\u5c55\u793a\u4ea7\u54c1\u7cfb\u5217\u3001\u5e97\u94fa\u4eae\u70b9\u6216\u89c6\u9891\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u5e7f\u544a\u5b9a\u5411\u5230\u81ea\u5b9a\u4e49\u7740\u9646\u9875\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u8d5e\u52a9\u54c1\u724c\u89c6\u9891\u662f\u63d0\u9ad8\u641c\u7d22\u7ed3\u679c\u66dd\u5149\u5ea6\u7684\u6709\u6548\u65b9\u5f0f\uff0c\u4e5f\u662f\u5229\u7528\u8d5e\u52a9\u54c1\u724c\u7684\u6700\u6d41\u884c\u65b9\u6cd5\u4e4b\u4e00\u3002\u8fd9\u4e9b\u89c6\u9891\u7684\u56de\u62a5\u5f88\u9ad8\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e\u53ef\u6298\u53e0\u3001\u53ef\u53d8\u5f62\u6216\u65b0\u52a0\u5165\u8be5\u7c7b\u522b\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span>\u8d5e\u52a9\u54c1\u724c\u9002\u7528\u4e8e\u4f9b\u5e94\u5546\u3001\u56fe\u4e66\u4f9b\u5e94\u5546\u3001Kindle \u76f4\u63a5\u51fa\u7248 (KDP) \u4f5c\u8005\u3001\u4ee3\u7406\u5546\u548c\u5df2\u6ce8\u518c\u00a0<\/span><a href=\"https:\/\/sell.amazon.com\/brand-registry?ref=a20m_us_p_sb_faq_abr\" target=\"_blank\" rel=\"noopener\"><span>\u4e9a\u9a6c\u900a\u54c1\u724c\u6ce8\u518c<\/span><\/a><span>\u7684\u4e13\u4e1a\u5356\u5bb6\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447129 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/This-is-a-Sponsored-Brand-Product-Collection.png.webp\" alt=\"\u8fd9\u662f\u8d5e\u52a9\u54c1\u724c\u4ea7\u54c1\u7cfb\u5217\u3002\" width=\"1441\" height=\"404\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/This-is-a-Sponsored-Brand-Product-Collection.png.webp 1441w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/This-is-a-Sponsored-Brand-Product-Collection-600x168.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/This-is-a-Sponsored-Brand-Product-Collection-800x224.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/This-is-a-Sponsored-Brand-Product-Collection-200x56.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/This-is-a-Sponsored-Brand-Product-Collection-768x215.png.webp 768w\" data-lazy-sizes=\"(max-width: 1441px) 100vw, 1441px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/This-is-a-Sponsored-Brand-Product-Collection.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8fd9\u662f\u8d5e\u52a9\u54c1\u724c\u4ea7\u54c1\u7cfb\u5217\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/amazon-ads-maximizing-sponsored-brands-campaigns-443389\"><strong><em><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\uff1a\u6700\u5927\u5316\u8d5e\u52a9\u54c1\u724c\u5e7f\u544a\u6d3b\u52a8<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-sponsored-display-marketplace\" class=\"wp-block-heading\"><span>\u8d5e\u52a9\u5c55\u793a\uff08\u5e02\u573a\uff09<\/span><\/h3>\n<p><strong><span>\u53ef\u7528\u5e73\u53f0\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4f9b\u5e94\u5546\u4e2d\u5fc3\u3002\u00a0<\/span><\/li>\n<li><span>\u5356\u5bb6\u4e2d\u5fc3\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u8d44\u683c\u8981\u6c42\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8fd0\u884c\u6b64\u5e7f\u544a\u7c7b\u578b\u9700\u8981\u54c1\u724c\u6ce8\u518c\u3002\u4f46\u662f\uff0c\u60a8\u65e0\u9700\u8d2d\u4e70\u6846\u5373\u53ef\u8fd0\u884c\u6b64\u5e7f\u544a\u7c7b\u578b\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span>\u53ef\u7528\u5b9a\u4f4d\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u7c7b\u522b\u3002\u00a0<\/span><\/li>\n<li><span>\u4ea7\u54c1\u3002\u00a0<\/span><\/li>\n<li><span>\u89c2\u4f17\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u653e\u7f6e\u4f4d\u7f6e\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u8a73\u7d30\u9801\u9762\u3002\u00a0<\/span><\/li>\n<li><span>\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u975e\u539f\u751f\u5c55\u793a\u4f4d\u7f6e\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6240\u9700\u521b\u610f\uff1a<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u521b\u610f\u5fc5\u987b\u5305\u62ec\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>50 \u4e2a\u5b57\u7b26\u7684\u6807\u9898\u3002<\/span><\/li>\n<li><span>\u54c1\u724c\u6807\u5fd7\u3002\u00a0<\/span><\/li>\n<li><span>\u751f\u6d3b\u65b9\u5f0f\u5f62\u8c61\u3002<\/span><\/li>\n<li><span>\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u7ec4\u4ef6\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/sponsored-display?ref_=a20m_us_hnav_smb_p_sd\" target=\"_blank\" rel=\"noopener\"><span>\u8d5e\u52a9\u5c55\u793a<\/span><\/a><span>\u662f\u6700\u65b0\u7c7b\u578b\u7684\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u8fc7\u53bb\u4e24\u5e74\u4e2d\uff0c\u4f7f\u7528\u5c55\u793a\u578b\u63a8\u5e7f\u8fdb\u884c\u5b9a\u4f4d\u548c\u91cd\u65b0\u5b9a\u4f4d\u7684\u80fd\u529b\u5df2\u5927\u5e45\u63d0\u5347\u3002\u8fd9\u4f7f\u5176\u6210\u4e3a\u5229\u7528\u4e9a\u9a6c\u900a\u53d7\u4f17\u5e76\u91cd\u65b0\u5b9a\u4f4d\u60a8\u7684\u4ea7\u54c1\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u7279\u5b9a ASIN \u7684\u6d4f\u89c8\u91cf\u548c\u8d2d\u4e70\u91cf\u7684\u5f3a\u5927\u5de5\u5177\u3002<\/span><\/p>\n<p><span>\u8fd9\u79cd\u5e7f\u544a\u7c7b\u578b\u901a\u5e38\u5360\u6574\u4f53\u5e7f\u544a\u9884\u7b97\u7684 5-15%\u3002\u4e0d\u8fc7\uff0c\u8fd9\u79cd\u5e7f\u544a\u7c7b\u578b\u7684\u5dee\u5f02\u53ef\u80fd\u8f83\u5927\uff0c\u6709\u4e9b\u54c1\u724c\u5927\u91cf\u4f7f\u7528\uff0c\u800c\u6709\u4e9b\u54c1\u724c\u5219\u4e0d\u591a\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447130 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-Ads-can-be-great-for-audience-targeting-and-retargeting-for-customers.-You-can-target-Amazon-in-market-and-lifestyle-images-as-well-as-product-views-and-purchases.png.webp\" alt=\"\u8d5e\u52a9\u5c55\u793a\u5e7f\u544a\u975e\u5e38\u9002\u5408\u9488\u5bf9\u5ba2\u6237\u8fdb\u884c\u53d7\u4f17\u5b9a\u4f4d\u548c\u91cd\u65b0\u5b9a\u4f4d\u3002\u60a8\u53ef\u4ee5\u5728\u5e02\u573a\u548c\u751f\u6d3b\u65b9\u5f0f\u56fe\u7247\u4ee5\u53ca\u4ea7\u54c1\u6d4f\u89c8\u91cf\u548c\u8d2d\u4e70\u91cf\u4e2d\u5b9a\u4f4d\u4e9a\u9a6c\u900a\u3002\" width=\"769\" height=\"519\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-Ads-can-be-great-for-audience-targeting-and-retargeting-for-customers.-You-can-target-Amazon-in-market-and-lifestyle-images-as-well-as-product-views-and-purchases.png.webp 769w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-Ads-can-be-great-for-audience-targeting-and-retargeting-for-customers.-You-can-target-Amazon-in-market-and-lifestyle-images-as-well-as-product-views-and-purchases-501x338.png.webp 501w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-Ads-can-be-great-for-audience-targeting-and-retargeting-for-customers.-You-can-target-Amazon-in-market-and-lifestyle-images-as-well-as-product-views-and-purchases-167x113.png.webp 167w\" data-lazy-sizes=\"(max-width: 769px) 100vw, 769px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-Ads-can-be-great-for-audience-targeting-and-retargeting-for-customers.-You-can-target-Amazon-in-market-and-lifestyle-images-as-well-as-product-views-and-purchases.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8d5e\u52a9\u5c55\u793a\u5e7f\u544a\u975e\u5e38\u9002\u5408\u53d7\u4f17\u5b9a\u4f4d\u548c\u5ba2\u6237\u91cd\u65b0\u5b9a\u4f4d\u3002\u60a8\u53ef\u4ee5\u5b9a\u4f4d\u4e9a\u9a6c\u900a\u5e02\u573a\u5185\u548c\u751f\u6d3b\u65b9\u5f0f\u56fe\u7247\uff0c\u4ee5\u53ca\u4ea7\u54c1\u6d4f\u89c8\u91cf\u548c\u8d2d\u4e70\u91cf\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u5c55\u793a\u63a8\u5e7f\u652f\u6301\u00a0<\/span><a href=\"https:\/\/advertising.amazon.com\/library\/guides\/cost-per-click?ref_=a20m_us_p_sd_rs_lbr_gd_cpc\" target=\"_blank\" rel=\"noopener\"><span>\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528 (CPC)<\/span><\/a><span>\u00a0\u548c\u6bcf\u5343\u6b21\u53ef\u89c1\u5c55\u793a\u8d39\u7528 (vCPM) \u5b9a\u4ef7\u9009\u9879\uff0c\u4e14\u65e0\u6700\u4f4e\u5e7f\u544a\u6d3b\u52a8\u652f\u51fa\u8981\u6c42\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u4e9a\u9a6c\u900a\u5546\u5e97\u4ee5\u53ca\u6570\u5343\u4e2a\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7ad9\u4e0a\u90fd\u53ef\u4ee5\u627e\u5230\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u5c55\u793a\u578b\u63a8\u5e7f\u8ba9\u60a8\u53ef\u4ee5\u5b9a\u4f4d\u4e9a\u9a6c\u900a\u7684\u7b2c\u4e00\u65b9\u53d7\u4f17\u4ee5\u53ca\u67e5\u770b\u6216\u8d2d\u4e70\u8fc7\u7279\u5b9a\u4ea7\u54c1\u6216\u4ea7\u54c1\u7c7b\u522b\u7684\u5ba2\u6237\u3002\u6b64\u529f\u80fd\u5bf9\u4e8e\u91cd\u65b0\u5b9a\u4f4d\u5ba2\u6237\u7279\u522b\u6709\u6548\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447131 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-has-three-optimization-strategies-as-well-as-two-formats-to-choose-from.png.webp\" alt=\"Sponsored Display \u6709\u4e09\u79cd\u4f18\u5316\u7b56\u7565\u4ee5\u53ca\u4e24\u79cd\u683c\u5f0f\u53ef\u4f9b\u9009\u62e9\u3002\" width=\"735\" height=\"805\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-has-three-optimization-strategies-as-well-as-two-formats-to-choose-from.png.webp 735w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-has-three-optimization-strategies-as-well-as-two-formats-to-choose-from-309x338.png.webp 309w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-has-three-optimization-strategies-as-well-as-two-formats-to-choose-from-548x600.png.webp 548w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-has-three-optimization-strategies-as-well-as-two-formats-to-choose-from-103x113.png.webp 103w\" data-lazy-sizes=\"(max-width: 735px) 100vw, 735px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-has-three-optimization-strategies-as-well-as-two-formats-to-choose-from.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>Sponsored Display \u6709\u4e09\u79cd\u4f18\u5316\u7b56\u7565\u548c\u4e24\u79cd\u683c\u5f0f\u53ef\u4f9b\u9009\u62e9\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447133 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-ads-can-sometime-have-similar-placements-to-DSP.png.webp\" alt=\"\u8d5e\u52a9\u5c55\u793a\u5e7f\u544a\u6709\u65f6\u53ef\u4ee5\u5177\u6709\u4e0e DSP \u7c7b\u4f3c\u7684\u5c55\u793a\u4f4d\u7f6e\" width=\"1013\" height=\"293\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-ads-can-sometime-have-similar-placements-to-DSP.png.webp 1013w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-ads-can-sometime-have-similar-placements-to-DSP-600x174.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-ads-can-sometime-have-similar-placements-to-DSP-800x231.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-ads-can-sometime-have-similar-placements-to-DSP-200x58.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-ads-can-sometime-have-similar-placements-to-DSP-768x222.png.webp 768w\" data-lazy-sizes=\"(max-width: 1013px) 100vw, 1013px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-ads-can-sometime-have-similar-placements-to-DSP.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8d5e\u52a9\u5c55\u793a\u5e7f\u544a\u6709\u65f6\u53ef\u4ee5\u5177\u6709\u4e0e DSP \u7c7b\u4f3c\u7684\u5c55\u793a\u4f4d\u7f6e<\/span><\/em><span>\u3002<\/span><\/figcaption><\/figure>\n<\/div>\n<h3 id=\"h-keep-an-eye-on-rufus\" class=\"wp-block-heading\"><span>\u5173\u6ce8\u201cRufus\u201d<\/span><\/h3>\n<p><span>\u4e9a\u9a6c\u900a\u8fd8\u63a8\u51fa\u4e86\u4e00\u6b3e\u540d\u4e3a<\/span><a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-rufus\" target=\"_blank\" rel=\"noopener\"><span>Rufus<\/span><\/a><span>\u7684\u4eba\u5de5\u667a\u80fd\u8d2d\u7269\u52a9\u624b\uff0c\u4f46\u5176\u5b9e\u7528\u6027\u548c\u5ba2\u6237\u91c7\u7528\u5ea6\u5b58\u5728\u5f88\u591a\u4e89\u8bae\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u64b0\u5199\u672c\u6587\u65f6\uff0c\u4e9a\u9a6c\u900a\u660e\u786e\u6307\u51fa\uff0c\u6ca1\u6709\u62a5\u544a\u663e\u793a Rufus \u7684\u529f\u6548\u751a\u81f3\u63a7\u5236\u4f4d\u7f6e\u3002<\/span><\/p>\n<h3 id=\"h-sponsored-product-ads-best-practices\" class=\"wp-block-heading\"><span>\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\uff1a\u6700\u4f73\u505a\u6cd5<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u6700\u5927\u5316\u6027\u80fd\u548c\u9884\u7b97<\/span><\/strong><span>\uff1a\u5728\u8f6c\u5230\u4e0b\u9762\u7684\u5c55\u793a\u5e7f\u544a\u548c\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e4b\u524d\uff0c\u5148\u4f7f\u7528\u8d5e\u52a9\u5e7f\u544a\u4ea7\u54c1\u6700\u5927\u5316\u6027\u80fd\u548c\u9884\u7b97\u3002<\/span><\/li>\n<li><strong><span>\u6295\u8d44\u56de\u62a5\u7387\u548c\u6548\u679c<\/span><\/strong><span>\uff1a\u8d5e\u52a9\u5e7f\u544a\u5f80\u5f80\u66f4\u9002\u5408\u6295\u8d44\u56de\u62a5\u7387\u548c\u57fa\u4e8e\u6548\u679c\u7684\u5e7f\u544a\u7cfb\u5217\u3002\u4f46\u5982\u679c\u60a8\u5e0c\u671b\u521b\u9020\u5bf9\u65b0\u7c7b\u522b\u4ea7\u54c1\u7684\u9700\u6c42\uff0c\u5219\u4f8b\u5916\u3002<\/span><\/li>\n<li><strong><span>\u6f0f\u6597\u5b9a\u4f4d<\/span><\/strong><span>\uff1a\u8d5e\u52a9\u5e7f\u544a\u901a\u5e38\u4f4d\u4e8e\u6f0f\u6597\u5e95\u90e8\uff0c\u65e8\u5728\u6355\u6349\u73b0\u6709\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u521b\u9020\u9700\u6c42\u3002\u4f46\u662f\uff0c\u8d5e\u52a9\u54c1\u724c\u548c\u8d5e\u52a9\u5c55\u793a\u4e5f\u6709\u7528\u4f8b\uff0c\u53ef\u5e2e\u52a9\u63d0\u9ad8\u65b0\u5ba2\u6237\u8ba4\u77e5\u5ea6\u548c\u5438\u5f15\u65b0\u5ba2\u6237\u3002<\/span><\/li>\n<li><strong><span>\u5168\u6e20\u9053\u65b9\u6cd5<\/span><\/strong><span>\uff1a\u4e9a\u9a6c\u900a\u66f4\u52a0\u6ce8\u91cd\u63a8\u52a8\u5e7f\u544a\u5546\u91c7\u7528\u66f4\u5168\u6e20\u9053\u7684\u65b9\u6cd5\u3002\u4ed6\u4eec\u8fd8\u81f4\u529b\u4e8e\u6269\u5c55\u4e9a\u9a6c\u900a\u8425\u9500\u4e91 (AMC)\uff0c\u4ee5\u5305\u62ec\u8d5e\u52a9\u5e7f\u544a\uff0c\u8ba9\u5e7f\u544a\u5546\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6574\u4f53\u5ba2\u6237\u65c5\u7a0b\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/amazon-ads-boost-efficiency-reduce-wasted-spend-445416\"><strong><em><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\uff1a\u5982\u4f55\u63d0\u9ad8\u6548\u7387\u5e76\u51cf\u5c11\u6d6a\u8d39<\/span><\/em><\/strong><\/a><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-display-and-programmatic-advertising\" class=\"wp-block-heading\"><span>\u5c55\u793a\u548c\u7a0b\u5e8f\u5316\u5e7f\u544a<\/span><\/h2>\n<p><span>\u76f4\u5230\u6700\u8fd1\uff0c\u4e9a\u9a6c\u900a\u4e0a\u5c55\u793a\u5e7f\u544a\u7684\u552f\u4e00\u9009\u62e9\u662f Amazon DSP\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u8fd9\u5bf9\u4e8e\u6709\u5b9e\u4f53\u4ea7\u54c1\u548c\u65e0\u5b9e\u4f53\u4ea7\u54c1\u7684\u516c\u53f8\u6765\u8bf4\u90fd\u662f\u5e7f\u6cdb\u4f7f\u7528\u7684\u5de5\u5177\uff0c\u4f46\u9ad8\u989d\u7684\u6700\u4f4e\u6d88\u8d39\u5bf9\u4e8e\u5927\u591a\u6570\u5c0f\u54c1\u724c\u6765\u8bf4\u662f\u4e00\u4e2a\u963b\u788d\u3002\u00a0<\/span><\/p>\n<p><span>\u4e9a\u9a6c\u900a\u6700\u8fd1\u63a8\u51fa\u4e86\u201c\u5168\u6c11\u5c55\u793a\u8d5e\u52a9\u201d\uff08\u4ee5\u524d\u79f0\u4e3a\u975e\u5730\u65b9\u6027\u5c55\u793a\u8d5e\u52a9\uff09\u6d4b\u8bd5\u7248\uff0c\u4f5c\u4e3a\u9884\u7b97\u8f83\u5c11\u54c1\u724c\u7684\u4e00\u79cd\u9009\u62e9\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-amazon-dsp\" class=\"wp-block-heading\"><span>\u4e9a\u9a6c\u900a DSP<\/span><\/h3>\n<p><span>\u591a\u5e74\u6765\uff0cAmazon DSP \u4e00\u76f4\u662f\u7a0b\u5e8f\u5316\u5e7f\u544a\u9886\u57df\u7684\u91cd\u8981\u53c2\u4e0e\u8005\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u5957\u5e7f\u6cdb\u7684\u5de5\u5177\u6765\u5206\u6790\u5ba2\u6237\u8f6c\u5316\u7387\u5e76\u5b9a\u4f4d\u7b2c\u4e00\u65b9\u53d7\u4f17\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u5b83\u53ef\u4ee5\u6709\u6548\u5730\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4f46\u5b83\u5f80\u5f80\u4e0d\u50cf\u8d5e\u52a9\u5e7f\u544a\u90a3\u6837\u6ce8\u91cd\u6295\u8d44\u56de\u62a5\u7387\u3002<\/span><\/p>\n<p><span>\u4e00\u4e2a\u4e3b\u8981\u7684\u7f3a\u70b9\u662f\u6700\u4f4e\u5e7f\u544a\u652f\u51fa\u8981\u6c42\uff0c\u4ece\u6bcf\u6708 10,000 \u7f8e\u5143\u5230 35,000 \u7f8e\u5143\u4e0d\u7b49\uff0c\u8fd9\u5bf9\u8bb8\u591a\u5c0f\u4f01\u4e1a\u6765\u8bf4\u96be\u4ee5\u627f\u53d7\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u4e9a\u9a6c\u900a\u6258\u7ba1\u7684 DSP \u670d\u52a1\u8981\u6c42\u6bcf\u6708\u6700\u4f4e\u6d88\u8d39 50,000 \u7f8e\u5143\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u5e2e\u52a9\u5e7f\u544a\u5546\u5f15\u5bfc\u5ba2\u6237\u65c5\u7a0b\uff0c\u4e9a\u9a6c\u900a\u63d0\u4f9b\u4e86\u4e9a\u9a6c\u900a\u8425\u9500\u4e91\u7b49\u5de5\u5177\u6765\u589e\u8fdb\u7406\u89e3\u548c\u4f18\u5316\u7b56\u7565\u3002<\/span><\/p>\n<h3 id=\"h-sponsored-display-for-all-businesses-sdfab\" class=\"wp-block-heading\"><span>\u9762\u5411\u6240\u6709\u5546\u5bb6\u7684\u5c55\u793a\u578b\u63a8\u5e7f (SDFAB)<\/span><\/h3>\n<p><a href=\"https:\/\/advertising.amazon.com\/resources\/whats-new\/collect-customer-leads-instantly-via-lead-generation-ads\/?ref_=a20m_us_search_title\" target=\"_blank\" rel=\"noopener\"><span>\u9762\u5411\u6240\u6709\u4f01\u4e1a\u7684\u201c\u8d5e\u52a9\u5c55\u793a\u201d<\/span><\/a><span>\u662f\u4e00\u6b3e\u4e13\u4e3a\u5c0f\u578b\u548c\u672c\u5730\u670d\u52a1\u578b\u4f01\u4e1a\u8bbe\u8ba1\u7684\u65b0\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span>\u5b83\u5141\u8bb8\u4ed6\u4eec\u5229\u7528\u4e9a\u9a6c\u900a\u7684\u53d7\u4f17\u5b9a\u4f4d\u529f\u80fd\u4ee5\u53ca\u7279\u5b9a\u4ea7\u54c1\u7684\u6d4f\u89c8\u91cf\u548c\u8d2d\u4e70\u91cf\u6765\u5c55\u793a\u5e7f\u544a\u3002<\/span><\/p>\n<p><span>\u5e7f\u544a\u5546\u53ef\u4ee5\u5b9a\u4f4d\u4e9a\u9a6c\u900a\u7684\u7b2c\u4e00\u65b9\u53d7\u4f17\uff0c\u4e5f\u53ef\u4ee5\u6839\u636e\u4ea7\u54c1\u6d4f\u89c8\u91cf\u548c\u8d2d\u4e70\u91cf\u5173\u6ce8\u5ba2\u6237\u3002<\/span><\/p>\n<p><span>SDFAB \u4e0d\u5141\u8bb8\u5728 ASIN \u6216\u4ea7\u54c1\u7ea7\u522b\u8fdb\u884c\u5b9a\u4f4d\uff1b\u76f8\u53cd\uff0c\u53ef\u4ee5\u5728\u5b50\u7c7b\u522b\u7ea7\u522b\u8fdb\u884c\u5b9a\u4f4d\u3002<\/span><\/p>\n<p><span>\u5728\u67d0\u4e9b\u5b50\u7c7b\u522b\u4e2d\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u5e74\u9f84\u8303\u56f4\u3001\u54c1\u724c\u3001\u8bc4\u8bba\u6216\u4ef7\u683c\u7b49\u56e0\u7d20\u8fdb\u4e00\u6b65\u7ec6\u5316\u60a8\u7684\u5b9a\u4f4d\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u60a8\u53ef\u4ee5\u6309\u4f4d\u7f6e\u5b9a\u4f4d\u5e76\u9488\u5bf9\u7279\u5b9a\u76ee\u6807\u8fdb\u884c\u4f18\u5316\uff0c\u5305\u62ec\u9875\u9762\u6d4f\u89c8\u91cf\u3001\u9875\u9762\u8bbf\u95ee\u91cf\u6216\u65b0\u542f\u52a8\u7684\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447134 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-for-All-Businesses-has-the-option-of-a-lead-form.-You-can-also-optimize-for-reach-or-page-visits.png.webp\" alt=\"\u8d5e\u52a9\u5c55\u793a\u4e3a\u6240\u6709\u4f01\u4e1a\u63d0\u4f9b\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u9009\u9879\u3002\u60a8\u8fd8\u53ef\u4ee5\u9488\u5bf9\u8986\u76d6\u9762\u6216\u9875\u9762\u8bbf\u95ee\u91cf\u8fdb\u884c\u4f18\u5316\u3002\" width=\"737\" height=\"524\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-for-All-Businesses-has-the-option-of-a-lead-form.-You-can-also-optimize-for-reach-or-page-visits.png.webp 737w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-for-All-Businesses-has-the-option-of-a-lead-form.-You-can-also-optimize-for-reach-or-page-visits-475x338.png.webp 475w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-for-All-Businesses-has-the-option-of-a-lead-form.-You-can-also-optimize-for-reach-or-page-visits-159x113.png.webp 159w\" data-lazy-sizes=\"(max-width: 737px) 100vw, 737px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Sponsored-Display-for-All-Businesses-has-the-option-of-a-lead-form.-You-can-also-optimize-for-reach-or-page-visits.png.webp\" data-ll-status=\"loaded\" \/><figcaption class=\"wp-element-caption\"><em><span>\u8d5e\u52a9\u5c55\u793a\u4e3a\u6240\u6709\u4f01\u4e1a\u63d0\u4f9b\u6f5c\u5728\u5ba2\u6237\u8868\u5355\u9009\u9879\u3002\u60a8\u8fd8\u53ef\u4ee5\u9488\u5bf9\u8986\u76d6\u9762\u6216\u9875\u9762\u8bbf\u95ee\u91cf\u8fdb\u884c\u4f18\u5316\u3002<\/span><\/em><\/figcaption><\/figure>\n<\/div>\n<p><span>\u8be5\u670d\u52a1\u4e0d\u9700\u8981\u6700\u4f4e\u6d88\u8d39\uff0c\u5141\u8bb8\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u5229\u7528\u4e9a\u9a6c\u900a\u7684\u5ba2\u6237\u6570\u636e\u6765\u63a5\u89e6\u9ad8\u5ea6\u9488\u5bf9\u6027\u7684\u6f5c\u5728\u53d7\u4f17\u3002<\/span><\/p>\n<p><span>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7531\u4e8e\u8fd9\u662f\u4e9a\u9a6c\u900a\u6700\u65b0\u7684\u5e7f\u544a\u4ea7\u54c1\uff0c\u5b83\u4ecd\u5b58\u5728\u4e00\u4e9b\u6210\u957f\u7684\u70e6\u607c\u3002\u968f\u7740\u8fd9\u6b3e\u5e7f\u544a\u4ea7\u54c1\u7684\u529f\u80fd\u548c\u7279\u6027\u4e0d\u65ad\u589e\u5f3a\uff0c\u8fd9\u4e00\u70b9\u503c\u5f97\u5173\u6ce8\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/amazon-ads-lead-generation-434142\"><strong><em><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u5982\u4f55\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff1a\u5e7f\u544a\u4e3b\u9700\u8981\u4e86\u89e3\u7684\u5185\u5bb9<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-mastering-amazon-ads-strategies-for-sellers-and-non-sellers\" class=\"wp-block-heading\"><span>\u638c\u63e1\u4e9a\u9a6c\u900a\u5e7f\u544a\uff1a\u9488\u5bf9\u5356\u5bb6\u548c\u975e\u5356\u5bb6\u7684\u7b56\u7565<\/span><\/h2>\n<p><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u6b63\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u589e\u5f3a\u5176\u8f6c\u5316\u80fd\u529b\u5e76\u6269\u5927\u4f01\u4e1a\u63a5\u89e6\u5ba2\u6237\u7684\u6e20\u9053\u3002<\/span><\/p>\n<p><span>\u51ed\u501f\u5bf9\u5ba2\u6237\u884c\u4e3a\u7684\u6df1\u5165\u4e86\u89e3\uff0c\u4e9a\u9a6c\u900a\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u6570\u636e\u6d1e\u5bdf\uff0c\u6709\u52a9\u4e8e\u4ed6\u4eec\u5168\u9762\u5236\u5b9a\u5e7f\u544a\u7b56\u7565\u3002<\/span><\/p>\n<p><span>\u8fd9\u79cd\u6f14\u53d8\u4f7f\u4f01\u4e1a\u80fd\u591f\u6709\u6548\u5730\u4e0e\u76ee\u6807\u53d7\u4f17\u4e92\u52a8\uff0c\u5e76\u4f18\u5316\u8425\u9500\u529b\u5ea6\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u5927\u7684\u6210\u529f\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/amazon-ads-vs-google-ads-ecommerce-433186\"><strong><em><span>\u4e9a\u9a6c\u900a\u5e7f\u544a\u5728\u7535\u5b50\u5546\u52a1\u9886\u57df\u4f18\u4e8e\u8c37\u6b4c\u5e7f\u544a\u7684 5 \u4e2a\u539f\u56e0<\/span><\/em><\/strong><\/a><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e9a\u9a6c\u900a\u5e7f\u544a\u5df2\u7ecf\u6210\u4e3a\u4e9a\u9a6c\u900a\u5e02\u573a\u5185\u5916\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u7684\u5f3a\u5927\u5e73\u53f0\u3002 \u672c\u6587\u63a2\u8ba8\u4e86\u5404\u79cd\u7c7b\u578b\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u3001\u5b83\u4eec\u7684\u7279\u70b9\u4ee5\u53ca\u5b83\u4eec\u5982 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1758","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1758"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1758\/revisions"}],"predecessor-version":[{"id":2639,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1758\/revisions\/2639"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1758"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}