{"id":1763,"date":"2025-08-30T00:58:29","date_gmt":"2025-08-29T16:58:29","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1763"},"modified":"2025-08-30T00:58:33","modified_gmt":"2025-08-29T16:58:33","slug":"%e6%a1%88%e4%be%8b%e7%a0%94%e7%a9%b6%ef%bc%9a2024-%e5%b9%b4-8-%e6%9c%88-google-%e6%a0%b8%e5%bf%83%e6%9b%b4%e6%96%b0%e5%92%8c%e6%81%a2%e5%a4%8d%e8%ae%a1%e5%88%92","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1763","title":{"rendered":"\u6848\u4f8b\u7814\u7a76\uff1a2024 \u5e74 8 \u6708 Google \u6838\u5fc3\u66f4\u65b0\u548c\u6062\u590d\u8ba1\u5212"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>8 \u6708\uff0c\u8c37\u6b4c<\/span><a href=\"https:\/\/searchengineland.com\/google-august-2024-core-update-rolling-out-now-445221\"><span>\u63a8\u51fa\u4e86<\/span><\/a><span>\u4eca\u5e74\u6700\u91cd\u8981\u7684\u66f4\u65b0\u4e4b\u4e00\u3002\u8bb8\u591a SEO \u4eba\u5458\u8ba4\u4e3a\uff0c\u8fd9\u53ea\u662f\u5907\u53d7\u4e89\u8bae\u7684\u201c\u6709\u7528\u5185\u5bb9\u66f4\u65b0\u201d\u7684\u90e8\u5206\u56de\u6eda\uff0c\u8fd9\u53ef\u80fd\u662f\u8c37\u6b4c\u7684\u4e00\u6b21\u9053\u6b49\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u4e00\u4e9b\u7f51\u7ad9\u4ece\u8fd9\u4e9b\u53d8\u5316\u4e2d\u53d7\u76ca\uff0c\u4f46\u5176\u4ed6\u7f51\u7ad9\u7684\u6d41\u91cf\u5374\u6025\u5267\u4e0b\u964d\u3002<\/span><\/p>\n<p><span>\u672c\u6848\u4f8b\u7814\u7a76\u6df1\u5165\u63a2\u8ba8\u4e86\u66f4\u65b0\u5bf9\u6211\u4eec\u5ba2\u6237\u7f51\u7ad9\u7684\u5f71\u54cd\u3001\u53d7\u5f71\u54cd\u7684\u5173\u952e\u6307\u6807\u4ee5\u53ca\u6211\u4eec\u4e3a\u6062\u590d\u5931\u53bb\u7684\u53ef\u89c1\u6027\u548c\u63d0\u9ad8<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u6027\u80fd\u800c\u5b9e\u65bd\u7684\u7b56\u7565\u3002<\/span><\/p>\n<h2 id=\"h-diagnosing-the-drop\" class=\"wp-block-heading\"><span>\u8bca\u65ad\u4e0b\u964d<\/span><\/h2>\n<p><span>\u6211\u6700\u8fd1\u53c2\u52a0\u4e86<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=UL39uuieSu0\" target=\"_blank\" rel=\"noopener\"><span>SEO Office Hours \u64ad\u5ba2<\/span><\/a><span>\uff0c\u5176\u4e2d\u4e00\u4f4d\u53c2\u4e0e\u8005\u95ee\u9053\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u4eec\u6ca1\u6709\u53d7\u5230 8 \u6708\u66f4\u65b0\u7684\u5f71\u54cd\uff0c\u4f46\u5927\u7ea6\u5728\u540c\u4e00\u65f6\u95f4\u53d1\u751f\u7684<\/span><a href=\"https:\/\/searchengineland.com\/google-search-ranking-bug-unrelated-to-the-core-update-445246\"><span>\u7d22\u5f15\u9519\u8bef\u5bfc\u81f4\u6211\u4eec\u7684\u6d41\u91cf\u51cf\u5c11\u3002\u6211\u4eec\u8be5\u5982\u4f55\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff1f\u201d<\/span><\/a><\/li>\n<\/ul>\n<p><span>\u6211\u7684\u7b2c\u4e00\u4e2a\u60f3\u6cd5\u662f\uff0c\u591a\u4e48\u81ea\u4fe1\uff01\u5982\u679c\u4f60\u53ea\u770b\u6d41\u91cf\uff0c\u4f60\u6709\u591a\u786e\u5b9a\u8fd9\u662f\u7d22\u5f15\u9519\u8bef\uff1f\u00a0<\/span><\/p>\n<p><span>\u9519\u8bef\u5728\u51e0\u5929\u5185\u5c31\u89e3\u51b3\u4e86\uff0c\u90a3\u4e48\u4e3a\u4ec0\u4e48\u6d41\u91cf\u548c\u6392\u540d\u5374\u6ca1\u6709\u6062\u590d\u5462\uff1f\u00a0<\/span><\/p>\n<p><span>\u662f\u7684\uff0c\u6211\u4eec\u5e94\u8be5\u5ffd\u7565\u5728\u9519\u8bef\u53d1\u751f\u671f\u95f4\u90a3\u4e24\u5929\u53d1\u751f\u7684\u6389\u843d<\/span><span>\uff0c\u00a0<\/span><strong><span>\u4f46\u662f<\/span><\/strong><span>\u00a0\u5982\u679c\u5b83\u4eec\u5728\u6b64\u4e4b\u540e\u7ee7\u7eed\u53d1\u751f\uff0c\u662f\u5426\u4f1a\u5f71\u54cd\u00a0<\/span><span>\u6838\u5fc3\u66f4\u65b0\uff1f\u00a0<\/span><\/p>\n<p><span>\u8bca\u65ad\u5230\u5e95\u53d1\u751f\u4e86\u4ec0\u4e48\u5e76\u4e0d\u603b\u662f\u90a3\u4e48\u5bb9\u6613\u3002\u6211\u4eec\u7ecf\u5e38\u770b\u5230\u8fd9\u79cd\u60c5\u51b5\u3002\u00a0<\/span><\/p>\n<p><span>\u6709\u65f6\uff0c\u5ba2\u6237\u4e0d\u77e5\u9053\u4ece\u54ea\u91cc\u5f00\u59cb\u3002\u6709\u65f6\uff0c\u4ed6\u4eec\u53ea\u662f\u6ca1\u6709\u65f6\u95f4\u8fdb\u884c\u8db3\u591f\u4ed4\u7ec6\u7684\u8c03\u67e5\u3002\u5bf9\u4e8e\u6211\u4eec\u7684\u65b0\u5ba2\u6237\u6765\u8bf4\uff0c\u540e\u8005\u5c31\u662f\u5982\u6b64\u3002\u00a0<\/span><\/p>\n<p><span>\u4ed6\u4eec\u4f18\u79c0\u7684 SEO \u56e2\u961f\u9700\u8981\u5e2e\u52a9\u5ba1\u6838\u7f51\u7ad9\u5e76\u5bfb\u6c42\u89e3\u51b3\u4efb\u4f55\u95ee\u9898\u7684\u610f\u89c1\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-core-update-what-to-do-439940\"><span>\u5728Google \u6838\u5fc3\u66f4\u65b0\u63a8\u51fa<\/span><\/a><span>\u5b8c\u6210\u540e\uff0c\u60a8\u53ef\u4ee5\u68c0\u67e5\u591a\u4e2a\u6307\u6807\u3002<\/span><\/p>\n<p><span>\u4e0e SEO \u4e2d\u7684\u6240\u6709\u5185\u5bb9\u4e00\u6837\uff0c\u8fd9\u4e9b\u53d6\u51b3\u4e8e\u591a\u79cd\u56e0\u7d20\uff0c\u4f8b\u5982\u60a8\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)\u3001\u60a8\u7ba1\u7406\u7684\u7f51\u7ad9\u7c7b\u578b\u4ee5\u53ca\u60a8\u5b9a\u4f4d\u7684\u56fd\u5bb6\/\u5730\u533a\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u4e86\u8bca\u65ad Google \u6838\u5fc3\u66f4\u65b0\u5bf9\u5ba2\u6237\u7684\u5f71\u54cd\uff0c\u6211\u4eec\u4f7f\u7528\u4e86\u4e00\u4e2a\u7b80\u5355\u7684\u4e09\u6b65\u65b9\u6cd5\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e86\u89e3\u6574\u4e2a\u7f51\u7ad9\u53d1\u751f\u7684\u60c5\u51b5\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528\u7ad9\u70b9\u8303\u56f4\u7684\u6307\u6807\u6765\u7ec6\u5206\u6570\u636e\uff0c\u4ee5\u4fbf\u8fdb\u884c\u66f4\u6df1\u5165\u7684\u5206\u6790\u3002<\/span><\/li>\n<li><span>\u6df1\u5165\u4e86\u89e3\u7f51\u7ad9\u53d7\u5f71\u54cd\u6700\u4e25\u91cd\u7684\u9875\u9762\u548c\u90e8\u5206\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-understand-what-happened-sitewide\" class=\"wp-block-heading\"><span>\u4e86\u89e3\u6574\u4e2a\u7f51\u7ad9\u53d1\u751f\u7684\u60c5\u51b5<\/span><\/h3>\n<p><span>\u6211\u4eec\u7684\u5ba2\u6237\u6709\u4e00\u4e2a\u5927\u578b\u7f51\u7ad9\u3002\u6df1\u5165\u7814\u7a76\u6bcf\u4e2a\u9875\u9762\u4f1a\u82b1\u8d39\u592a\u591a\u65f6\u95f4\u3002\u6211\u4eec\u9700\u8981\u4e86\u89e3\u6574\u4f53\u60c5\u51b5\uff0c\u4ee5\u4fbf\u8fdb\u884c\u7ec6\u5206\u548c\u786e\u5b9a\u4f18\u5148\u7ea7\u3002\u00a0<\/span><\/p>\n<p><span>\u4e3a\u6b64\uff0c\u6211\u4eec\u7814\u7a76\u4e86\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6d41\u91cf\u548c\u8f6c\u5316\u8d8b\u52bf\u3002<\/span><\/li>\n<li><span>\u603b\u4f53\u5185\u5bb9\u5065\u5eb7\u3002<\/span><\/li>\n<li><span>\u93c8\u63a5\u8cc7\u6599\u3002\u00a0<\/span><\/li>\n<li><span>\u6280\u672f SEO\u3002\u00a0<\/span><\/li>\n<li><span>\u901a\u914d\u7b26\uff1a\u57fa\u4e8e\u89d2\u8272\u7684\u7ad9\u70b9\u8303\u56f4\u4fe1\u53f7\u3002<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6d41\u91cf\u548c\u8f6c\u5316\u8d8b\u52bf<\/span><\/strong><\/p>\n<p><span>\u6211\u4eec\u5ba2\u6237\u7684\u4e24\u4e2a\u4e3b\u8981 KPI \u662f\u6d41\u91cf\u548c\u8f6c\u5316\u7387\uff0c\u8fd9\u660e\u786e\u8868\u660e\u6211\u4eec\u7684\u5206\u6790\u9700\u8981\u4ece\u8fd9\u4e9b\u9886\u57df\u5f00\u59cb\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u68c0\u67e5\u4e86\u4ed6\u4eec\u7684 Google Analytics 4 (GA4) \u548c Google Search Console (GSC) 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768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GSC-Data-last-3-months-1536&#215;522.png 1536w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GSC-Data-last-3-months.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u00a0\u6709\u8da3\u7684\u662f\uff0c\u5c31\u50cf\u6574\u4f53\u6d41\u91cf\u4e00\u6837\uff0c\u6709\u673a\u8f6c\u5316\u4e5f\u66f4\u52a0\u7a33\u5b9a\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-447148 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u81ea\u7136\u8f6c\u5316\u8d8b\u52bf &#8211; 2024 \u5e74 7 \u6708\u81f3 9 \u6708&#8221; width=&#8221;1146&#8243; height=&#8221;712&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-conversions-trends-July-to-September-2024.png.webp 1146w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-conversions-trends-July-to-September-2024-544&#215;338.png.webp 544w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-conversions-trends-July-to-September-2024-800&#215;497.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-conversions-trends-July-to-September-2024-182&#215;113.png.webp 182w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-conversions-trends-July-to-September-2024-768&#215;477.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1146px) 100vw, 1146px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-conversions-trends-July-to-September-2024.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u5f88\u660e\u663e\uff0c\u95ee\u9898\u4e0d\u5728\u4e8e\u7f51\u7ad9\u4e0e\u53d7\u4f17\u7684\u76f8\u5173\u6027\uff1b\u8bbf\u95ee\u8be5\u7f51\u7ad9\u7684\u4eba\u6b63\u5728\u8f6c\u53d8\u3002\u7136\u800c\uff0c\u8bbf\u95ee\u8be5\u7f51\u7ad9\u7684\u603b\u4f53\u7528\u6237\u6570\u91cf\u5df2\u663e\u8457\u51cf\u5c11\u3002<\/span><\/p>\n<p><span>\u5728\u67e5\u770b\u6392\u540d\u4e4b\u524d\uff0c\u6211\u4eec\u6309\u56fd\u5bb6\u7ec6\u5206\u4e86\u6570\u636e\uff0c\u4ee5\u786e\u5b9a\u5f71\u54cd\u6700\u660e\u663e\u7684\u56fd\u5bb6\u3002<\/span><\/p>\n<p><span>\u8fd9\u4fc3\u4f7f\u6211\u4eec\u63d0\u51fa\u4e00\u4e2a\u57fa\u672c\u95ee\u9898\uff1a\u6211\u4eec\u5173\u5fc3\u5417\uff1f<\/span><\/p>\n<p><span>\u5728\u6211\u4eec\u7684\u6848\u4f8b\u4e2d\uff0c\u53d7\u5f71\u54cd\u6700\u4e25\u91cd\u7684\u56fd\u5bb6\u4e4b\u4e00\u662f\u5370\u5ea6\u3002\u867d\u7136\u6df1\u5165\u5ba1\u6838\u8fd9\u4e2a\u5e02\u573a\u7684\u6392\u540d\u5f88\u5bb9\u6613\uff0c\u4f46\u6211\u4eec\u610f\u8bc6\u5230\u7ec6\u8282\u51b3\u5b9a\u6210\u8d25\u3002<\/span><\/p>\n<p><span>iOS<\/span><a href=\"https:\/\/www.statista.com\/statistics\/262157\/market-share-held-by-mobile-operating-systems-in-india\/#:~:text=In%202023%2C%20Android%20held%20a,60%20percent%20within%20four%20years.\" target=\"_blank\" rel=\"noopener\"><span>\u5e76\u4e0d\u662f\u5370\u5ea6\u7684\u4e3b\u5bfc\u64cd\u4f5c\u7cfb\u7edf<\/span><\/a><span>\u30022023 \u5e74\uff0cAndroid \u7684\u5e02\u573a\u4efd\u989d\u4e3a 95.17%\uff0c\u800c iOS \u7684\u5e02\u573a\u4efd\u989d\u4ec5\u4e3a 3.98%\u3002<\/span><\/p>\n<p><span>\u7531\u4e8e\u6211\u4eec\u5ba2\u6237\u7684\u89e3\u51b3\u65b9\u6848\u4ec5\u9002\u7528\u4e8e iOS\uff0c\u56e0\u6b64\u5370\u5ea6\u5e76\u4e0d\u662f\u6211\u4eec\u5173\u6ce8\u7684\u6b63\u786e\u5e02\u573a\u3002\u76f8\u53cd\uff0c\u6211\u4eec\u5e94\u8be5\u4e13\u6ce8\u4e8e\u7f8e\u56fd\uff0c\u8fd9\u662f\u4ed6\u4eec\u6700\u76f8\u5173\u4e14\u6700\u5927\u7684\u5e02\u573a\u3002<\/span><\/p>\n<p><strong><span>\u603b\u4f53\u5185\u5bb9\u5065\u5eb7\u72b6\u51b5<\/span><\/strong><\/p>\n<p><span>\u6211\u4eec\u6700\u521d\u63a2\u7d22\u7684\u7b2c\u4e8c\u4e2a\u7ad9\u70b9\u8303\u56f4\u4fe1\u53f7\u662f\u6574\u4f53\u5185\u5bb9\u5065\u5eb7\u72b6\u51b5\u3002<\/span><\/p>\n<p><span>\u8fd9\u8ba9\u6211\u4eec\u521d\u6b65\u4e86\u89e3\u4e86\u5185\u5bb9\u89c4\u6a21\u5316\u53ef\u80fd\u5b58\u5728\u7684\u95ee\u9898\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u4f7f\u7528\u4e86 Screaming Frog \u5185\u5bb9\u5206\u6790\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-447149 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u5c16\u53eb\u9752\u86d9\u5185\u5bb9\u5206\u6790&#8221; width=&#8221;1208&#8243; height=&#8221;734&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-content-analysis.png.webp 1208w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-content-analysis-556&#215;338.png.webp 556w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-content-analysis-800&#215;486.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-content-analysis-186&#215;113.png.webp 186w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-content-analysis-768&#215;467.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1208px) 100vw, 1208px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-content-analysis.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u4e3a\u4e86\u6709\u6548\u5730\u4f7f\u7528\u4efb\u4f55\u5de5\u5177\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u786e\u5b9a\u60a8\u6240\u9762\u4e34\u7684\u6d77\u91cf\u6570\u636e\u4e2d\u771f\u6b63\u91cd\u8981\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5f88\u5bb9\u6613\u5173\u6ce8\u9519\u8bef\u7684\u6307\u6807\uff0c\u6bd4\u5982\u53ef\u8bfb\u6027\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u6709\u4e9b\u9875\u9762\u53ef\u80fd\u5b58\u5728\u53ef\u8bfb\u6027\u95ee\u9898\uff0c\u4f46\u8fd9\u7b26\u5408\u6211\u4eec\u6280\u672f\u53d7\u4f17\u7684\u671f\u671b\u3002<\/span><\/p>\n<p><span>\u66f4\u7d27\u8feb\u7684\u95ee\u9898\u4e0d\u662f\u53ef\u8bfb\u6027\uff0c\u800c\u662f\u5927\u91cf\u8fd1\u4f3c\u91cd\u590d\u7684\u5185\u5bb9\u3002\u5927\u591a\u6570\u53d7\u5f71\u54cd\u7684\u9875\u9762\u90fd\u5728\u6a21\u677f\u76ee\u5f55\u4e2d\u3002\u8fd9\u662f\u6839\u636e\u7f51\u7ad9\u7ed3\u6784\u7ec6\u5206\u6570\u636e\u7684\u5173\u952e\u89c1\u89e3\u3002<\/span><\/p>\n<p><strong><span>\u6ce8\u610f<\/span><\/strong><span>\uff1a\u6b64\u5206\u6790\u4e0d\u540c\u4e8e\u8bc4\u4f30<\/span><a href=\"https:\/\/searchengineland.com\/what-is-helpful-content-google-387360\"><span>Google \u5b9a\u4e49\u7684\u6709\u7528\u5185\u5bb9\u3002<\/span><\/a><span>\u6709\u591a\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5927\u89c4\u6a21\u8bc4\u4f30\u5185\u5bb9\u7684\u6709\u7528\u6027\uff0c\u4e3b\u8981\u662f\u4f7f\u7528<\/span><a href=\"https:\/\/console.cloud.google.com\/marketplace\/product\/google\/language.googleapis.com?project=pagespeed-api-sf-1705576139948\" target=\"_blank\" rel=\"noopener\"><span>Google \u7684 NLP API<\/span><\/a><span>\u6765\u6311\u9009\u5b9e\u4f53\u5e76\u5206\u6790\u60c5\u7eea\u3002\u6211\u4eec\u76ee\u524d\u6b63\u5728\u8fdb\u884c\u8fd9\u9879\u5de5\u4f5c\u3002<\/span><\/p>\n<p><strong><span>\u94fe\u63a5\u914d\u7f6e\u6587\u4ef6\u00a0<\/span><\/strong><\/p>\n<p><span>\u5ba2\u6237\u5df2\u7ecf\u8868\u793a\u4ed6\u4eec\u5e0c\u671b\u5728\u9879\u76ee\u7b2c\u4e8c\u9636\u6bb5\u589e\u5f3a\u5185\u90e8\u94fe\u63a5\u3002<\/span><\/p>\n<p><span>\u76ee\u524d\uff0c\u6211\u4eec\u7684\u91cd\u70b9\u662f\u4e86\u89e3\u60c5\u51b5\uff0c\u6211\u4eec\u901a\u8fc7\u4f7f\u7528 Screaming Frog \u5b9e\u73b0\u4e86\u8fd9\u4e00\u76ee\u6807\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-447150 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u5c16\u53eb\u9752\u86d9\u94fe\u63a5\u5206\u6790&#8221; width=&#8221;1246&#8243; height=&#8221;756&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-link-analysis.png.webp 1246w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-link-analysis-557&#215;338.png.webp 557w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-link-analysis-800&#215;485.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-link-analysis-186&#215;113.png.webp 186w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-link-analysis-768&#215;466.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1246px) 100vw, 1246px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-link-analysis.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u603b\u4f53\u800c\u8a00\uff0c\u94fe\u63a5\u770b\u8d77\u6765\u5f88\u5065\u5eb7\u3002\u6211\u4eec\u53d1\u73b0\u4e86\u6539\u8fdb SEO \u7b56\u7565\u7684\u5b9d\u8d35\u89c1\u89e3\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5f53\u6211\u4eec\u68c0\u67e5\u6ca1\u6709\u951a\u6587\u672c\u7684\u5185\u90e8\u5916\u94fe\u95ee\u9898\u65f6\uff0c\u6211\u4eec\u53d1\u73b0\u5b83\u6e90\u81ea\u7279\u5b9a\u6a21\u677f\u3002\u867d\u7136\u8fd9\u4e0d\u662f\u9996\u8981\u4efb\u52a1\uff0c\u4f46\u5728\u6a21\u677f\u7ea7\u522b\u5f88\u5bb9\u6613\u4fee\u590d\u3002<\/span><\/p>\n<p><strong><span>\u6280\u672f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u00a0<\/span><\/strong><\/p>\n<p><span>\u65e0\u8bba\u6280\u672f\u4fee\u590d\u591a\u4e48\u6709\u8da3\uff0c\u5e76\u4e0d\u662f\u6bcf\u4e2a\u4fee\u590d\u90fd\u4f1a\u5f71\u54cd\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u5206\u6790\uff0c\u6211\u6000\u7591\u771f\u6b63\u7684\u95ee\u9898\u5728\u4e8e SERP \u7684\u5185\u5bb9\u548c\u53d8\u5316\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u770b\u5230\u8bb8\u591a\u7f51\u7ad9\u5728 Google \u6700\u65b0\u66f4\u65b0\u540e\u9677\u5165\u56f0\u5883\uff0c\u6211\u4eec\u6000\u7591 Reddit \u548c AI Overviews \u6b63\u5728\u63a5\u7ba1\u641c\u7d22\u7ed3\u679c\u3002<\/span><\/p>\n<p><span>\u636e\u6211\u4eec\u89c2\u5bdf\uff0cAIO \u7684\u529f\u80fd\u4e0e\u7cbe\u9009\u6458\u8981\u7c7b\u4f3c\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u5e94\u8be5\u5173\u6ce8\u7684\u4e00\u4e2a\u9886\u57df\u662f\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-447151 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;Screaming Frog \u6280\u672f SEO&#8221; width=&#8221;1224&#8243; height=&#8221;726&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-technical-SEO.png.webp 1224w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-technical-SEO-570&#215;338.png.webp 570w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-technical-SEO-800&#215;475.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-technical-SEO-191&#215;113.png.webp 191w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-technical-SEO-768&#215;456.png.webp 768w&#8221; data-lazy-sizes=&#8221;(max-width: 1224px) 100vw, 1224px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screaming-Frog-technical-SEO.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u8fd9\u6b21 Screaming Frog \u5206\u6790\u5e2e\u52a9\u6211\u4eec\u8bc6\u522b\u6a21\u677f\u7ea7\u522b\u7f3a\u5931\u7684\u7ed3\u6784\u5316\u6570\u636e\u5e76\u63ed\u793a\u4efb\u4f55\u660e\u663e\u7684\u5dee\u8ddd\u3002<\/span><\/p>\n<p><strong><span>\u5916\u5361\uff1a\u57fa\u4e8e\u89d2\u8272\u7684\u7ad9\u70b9\u8303\u56f4\u4fe1\u53f7<\/span><\/strong><\/p>\n<p><span>\u521b\u5efa\u660e\u786e\u7684\u89d2\u8272\u6709\u5229\u4e8e SEO \u548c\u6574\u4f53\u8425\u9500\u3002<\/span><\/p>\n<p><span>\u5ba2\u6237\u8868\u793a\u62c5\u5fc3\uff0c\u7531\u4e8e\u4ed6\u4eec\u5c06\u91cd\u70b9\u8f6c\u79fb\u5230\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u4ed6\u4eec\u6700\u8fd1\u6269\u5927\u4e86\u89d2\u8272\uff0c\u8fd9\u53ef\u80fd\u4f1a\u524a\u5f31\u5176\u7f51\u7ad9\u7684\u6743\u5a01\u6027\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u6211\u4e0d\u8ba4\u4e3a<\/span><a href=\"https:\/\/searchengineland.com\/moz-domain-authority-case-against-431732\"><span>DA \u6216 AS \u7b49\u4e13\u6709\u6307\u6807<\/span><\/a><span>\u662f\u6392\u540d\u56e0\u7d20\uff0c\u4f46<\/span><a href=\"https:\/\/searchengineland.com\/google-search-document-leak-ranking-442617\"><span>\u6700\u8fd1\u7684 Google API \u6cc4\u200b\u200b\u9732<\/span><\/a><span>\u786e\u5b9e\u8868\u660e Google \u5bf9\u57df\u540d\u6743\u9650\u6709\u81ea\u5df1\u7684\u7406\u89e3\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u53ef\u4ee5\u7406\u89e3\u4e3a\u4ec0\u4e48\u4e00\u5bb6\u516c\u53f8\u4f1a\u8ba4\u4e3a\u6269\u5c55\u5230\u65b0\u5e02\u573a\u53ef\u80fd\u4f1a\u8ba9\u8c37\u6b4c\u8d28\u7591\u5176\u76ee\u6807\u53d7\u4f17\u3002\u00a0<\/span><\/p>\n<p><span>\u4ece\u6280\u672f\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u79cd\u62c5\u5fe7\u4e0e<\/span><a href=\"https:\/\/searchengineland.com\/entities-topics-keywords-relationships-seo-431696\"><span>\u8bed\u4e49 SEO \u7684\u5de5\u4f5c\u65b9\u5f0f<\/span><\/a><span>\u4e00\u81f4\u2014\u2014\u7f51\u7ad9\u5fc5\u987b\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u5bc6\u5207\u76f8\u5173\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u786e\u5b9a\u6211\u4eec\u7684\u5ba2\u6237\u662f\u5426\u9762\u4e34\u8fd9\u4e00\u65b0\u5782\u76f4\u9886\u57df\u7684\u6311\u6218\uff0c\u6211\u4eec\u4f7f\u7528\u4e86\u591a\u79cd\u5de5\u5177\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>Ahrefs \u5bfc\u51fa\u7f8e\u56fd\u6392\u540d\u7684\u5173\u952e\u8bcd\u548c\u9875\u9762<\/span><\/li>\n<li><span>\u4f7f\u7528 NLP \u5206\u6790\u9875\u9762\u5e76\u5206\u914d\u89d2\u8272\u7684 Python \u811a\u672c\u3002<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\">&lt;img class=&quot;wp-image-447152 entered exited&quot; src=&quot;data:;base64,&#8221; alt=&#8221;\u89d2\u8272\u548c\u8def\u5f84\u805a\u7c7b&#8221; width=&#8221;1600&#8243; height=&#8221;720&#8243; data-lazy-srcset=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Persona-and-path-clustering.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Persona-and-path-clustering-600&#215;270.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Persona-and-path-clustering-800&#215;360.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Persona-and-path-clustering-200&#215;90.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Persona-and-path-clustering-768&#215;346.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Persona-and-path-clustering-1536&#215;691.png 1536w&#8221; data-lazy-sizes=&#8221;(max-width: 1600px) 100vw, 1600px&#8221; data-lazy-src=&#8221;https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Persona-and-path-clustering.png.webp&#8221; \/&gt;<\/figure>\n<\/div>\n<p><span>\u7814\u7a76\u7ed3\u679c\u5f88\u6709\u8da3\uff1a\u5927\u591a\u6570\u9875\u9762\u90fd\u5206\u914d\u7ed9\u4e86\u4e24\u4e2a\u89d2\u8272\uff0c\u8868\u660e\u5185\u5bb9\u7d27\u5bc6\u76f8\u5173\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u8868\u660e\u8be5\u7f51\u7ad9\u5e76\u6ca1\u6709\u504f\u79bb\u5176\u6838\u5fc3\u4e3b\u9898\u592a\u8fdc\u7684\u95ee\u9898\u3002<\/span><\/p>\n<h3 id=\"h-use-the-sitewide-indicators-to-segment-the-data-for-deeper-analysis-nbsp\" class=\"wp-block-heading\"><span>\u4f7f\u7528\u7ad9\u70b9\u8303\u56f4\u7684\u6307\u6807\u6765\u7ec6\u5206\u6570\u636e\u4ee5\u8fdb\u884c\u66f4\u6df1\u5165\u7684\u5206\u6790\u00a0<\/span><\/h3>\n<p><span>\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u4e00\u5207\u90fd\u8868\u660e\u8be5\u7f51\u7ad9\u4ecd\u7136\u6709\u4ef7\u503c\uff0c\u5e76\u4e14\u6d41\u91cf\u4e0b\u964d\u4e0d\u662f\u7531\u4e8e\u7f51\u7ad9\u6574\u4f53\u7684\u95ee\u9898\u9020\u6210\u7684\u3002\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u6211\u4eec\u5df2\u7ecf\u786e\u5b9a\u4e86\u4e00\u4e9b\u4e0e\u7279\u5b9a\u9875\u9762\u90e8\u5206\u76f8\u5173\u7684\u6311\u6218\uff0c\u4f8b\u5982\u6a21\u677f\u76ee\u5f55\u3002<\/span><\/li>\n<li><span>\u6211\u4eec\u77e5\u9053\u5927\u591a\u6570\u6d41\u91cf\u6765\u81ea\u535a\u5ba2\u90e8\u5206\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u7136\u800c\uff0c\u7531\u4e8e\u6d89\u53ca\u6570\u5343\u9875\uff0c\u8fd9\u5c31\u5f15\u53d1\u4e86\u4e00\u4e2a\u95ee\u9898\uff1a\u60a8\u8be5\u4ece\u54ea\u91cc\u5f00\u59cb\u5462\uff1f<\/span><\/p>\n<p><span>\u4f7f\u7528\u6765\u81ea\u5404\u79cd\u6765\u6e90\uff08GA4\u3001GSC \u548c Ahrefs Top Pages \u62a5\u544a\uff09\u7684\u5bfc\u51fa\u6570\u636e\uff0c\u6211\u4eec\u6620\u5c04\u4e86\u6570\u636e\u4ee5\u5206\u6790\u5173\u952e\u5b57\u7ea7\u522b\u7684\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u662f\u6574\u4e2a\u6d41\u7a0b\u4e2d\u4eba\u529b\u6700\u5bc6\u96c6\u7684\u90e8\u5206\u3002\u5b83\u6d89\u53ca\u4f7f\u7528\u7d22\u5f15\u5339\u914d\u51fd\u6570\u548c\u6570\u636e\u900f\u89c6\u8868\u8fdb\u884c\u5927\u91cf\u6570\u636e\u6574\u7406\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u8fd9\u5f88\u68d8\u624b\uff0c\u4f46\u8fd9\u79cd\u65b9\u6cd5\u4f7f\u6211\u4eec\u80fd\u591f\u786e\u5b9a\u9700\u8981\u8fdb\u884c\u6df1\u5165\u5206\u6790\u7684\u4f18\u5148\u9886\u57df\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u6839\u636e\u6838\u5fc3\u66f4\u65b0\u540e\u7684\u767e\u5206\u6bd4\u4e0b\u964d\u521b\u5efa\u6807\u7b7e<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u5bf9\u4e8e\u4f1a\u8bdd\u4e0b\u964d &gt;= 20% \u6216\u8f6c\u5316\u7387 &gt;= 20% \u7684\u9875\u9762 &#8211; \u9ad8<\/span><\/li>\n<li><span>\u5bf9\u4e8e\u4f1a\u8bdd\u4e0b\u964d &gt;= 10% \u6216\u8f6c\u5316\u7387\u4e0b\u964d &gt;= 10% \u7684\u9875\u9762 &#8211; \u4e2d\u7b49<\/span><\/li>\n<li><span>\u5bf9\u4e8e\u4f1a\u8bdd\u4e0b\u964d\u7387 &gt;= 5% \u6216\u8f6c\u5316\u7387 &gt;= 5% \u7684\u9875\u9762 \u2013 \u4f4e\/\u65e0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong><span>\u5173\u952e\u4e8b\u4ef6+\u5173\u952e\u8bcd\u91cf\u00a0<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span>\u6839\u636e\u8f6c\u5316\u6b21\u6570 &gt;10 + \u8f6c\u5316\u91cf\u8fdb\u884c\u4f18\u5148\u6392\u5e8f<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span>\u867d\u7136\u5e76\u975e\u4e07\u65e0\u4e00\u5931\uff0c\u4f46\u8fd9\u9879\u5206\u6790\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4e00\u4efd\u5305\u542b 42 \u9875\u7684\u521d\u59cb\u5217\u8868\uff0c\u4ee5\u4f9b\u8fdb\u4e00\u6b65\u4ed4\u7ec6\u68c0\u67e5\u3002<\/span><\/p>\n<p><span>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6240\u6d89\u53ca\u7684\u6240\u6709\u6307\u6807\u90fd\u53d6\u51b3\u4e8e\u5404\u79cd\u56e0\u7d20\uff0c\u5176\u4e2d\u4e4b\u4e00\u5c31\u662f\u5e16\u5b50\u7684\u53d1\u5e03\u65e5\u671f\u3002<\/span><\/p>\n<p><span>\u8f83\u65b0\u7684\u535a\u5ba2\u53ef\u80fd\u5c1a\u672a\u5efa\u7acb\u8db3\u591f\u7684\u6743\u5a01\u6027\uff0c\u5e76\u4e14\u5b83\u4eec\u53ef\u80fd\u5728\u53d1\u5e03\u540e\u6700\u521d\u5f97\u5230\u63d0\u5347\uff0c\u4f46\u540e\u6765\u7531\u4e8e\u7f3a\u4e4f\u7528\u6237\u4fe1\u53f7\uff08\u4f8b\u5982\u70b9\u51fb\u884c\u4e3a\uff09\u800c\u4e0b\u964d &#8211; \u6211\u4eec\u6000\u7591\u8fd9\u4e0e<\/span><a href=\"https:\/\/searchengineland.com\/unpacking-googles-massive-search-documentation-leak-442716\"><span>NavBoost<\/span><\/a><span>\u6709\u5173\u3002<\/span><\/p>\n<p><span>\u76f8\u53cd\uff0c\u4e86\u89e3\u54ea\u4e9b\u9875\u9762\u8f83\u65e7\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u8bc6\u522b\u54ea\u4e9b\u9875\u9762\u9700\u8981\u66f4\u65b0\u3002<\/span><\/p>\n<p><span>\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0cScreaming Frog \u4e0d\u4f1a\u63d0\u53d6\u535a\u5ba2\u53d1\u5e03\u65e5\u671f\uff0c\u56e0\u6b64\u6211\u4eec\u9700\u8981\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u63d0\u53d6\u3002\u8fd9\u9700\u8981\u4f7f\u7528 Google Chrome \u7684\u68c0\u67e5\u529f\u80fd\u7b49\u5de5\u5177\u4ece\u65e5\u671f\u5143\u7d20\u4e2d\u590d\u5236\u9009\u62e9\u5668\u3002<\/span><\/p>\n<p><span>\u4e00\u65e6\u6211\u4eec\u6709\u4e86\u51fa\u7248\u65e5\u671f\u548c\u9875\u9762\u5217\u8868\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u8fdb\u884c\u66f4\u6df1\u5165\u7684\u5206\u6790\u3002<\/span><\/p>\n<h3 id=\"h-deep-dive-into-the-most-affected-pages-and-sections-of-the-website\" class=\"wp-block-heading\"><span>\u6df1\u5165\u7814\u7a76\u7f51\u7ad9\u53d7\u5f71\u54cd\u6700\u4e25\u91cd\u7684\u9875\u9762\u548c\u90e8\u5206<\/span><\/h3>\n<p><span>\u6b64\u65f6\uff0c\u6d41\u7a0b\u5c06\u53d8\u6210\u624b\u52a8\u64cd\u4f5c\u3002\u6211\u4eec\u68c0\u67e5\u4e86\u53d7\u5f71\u54cd\u7684\u9875\u9762\u4ee5\u8bc6\u522b\u4efb\u4f55\u6a21\u5f0f\uff0c\u5e76\u5f88\u5feb\u53d1\u73b0\u5176\u4e2d\u5b58\u5728\u4e00\u79cd\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span>\u4e0d\u5e78\u7684\u662f\uff0c\u6211\u4eec\u7684\u6000\u7591\u5f97\u5230\u4e86\u8bc1\u5b9e\uff1a\u6d41\u91cf\u4e0b\u964d\u7684\u4e3b\u8981\u539f\u56e0\u662f\u7f8e\u56fd\u548c\u82f1\u56fd\u7684 SERP \u7684\u53d8\u5316\uff0c\u8fd9\u79cd\u53d8\u5316\u662f\u7531 Reddit \u7684\u5d1b\u8d77\u548c AI Overviews \u7684\u52a0\u5165\u6240\u63a8\u52a8\u7684\u3002<\/span><\/p>\n<p><span>Reddit \u5728\u6700\u8fd1\u7684\u6838\u5fc3\u66f4\u65b0\u4e2d\u6210\u4e3a<\/span><a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1834205375937044556\" target=\"_blank\" rel=\"noopener\"><span>\u660e\u663e\u7684\u8d62\u5bb6<\/span><\/a><span>\uff0c\u5bf9\u5ba2\u6237\u7684\u8bb8\u591a\u5173\u952e\u8bcd\u4ea7\u751f\u4e86\u91cd\u5927\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<p><span>\u6b64\u5916\uff0cAIO \u7684\u6269\u5c55\u4f7f\u60c5\u51b5\u66f4\u52a0\u6076\u5316\uff0c\u56e0\u4e3a\u5176\u8986\u76d6\u4e86\u66f4\u591a\u7684\u67e5\u8be2\uff08\u7279\u522b\u662f\u5728\u5ba2\u6237\u6240\u5728\u9886\u57df\uff0c\u7814\u7a76\u8868\u660e\u5176<\/span><a href=\"https:\/\/seranking.com\/blog\/google-ai-overviews-research\/\" target=\"_blank\" rel=\"noopener\"><span>\u8986\u76d6\u7387\u8d85\u8fc7 20% \uff09\u3002<\/span><\/a><\/p>\n<p><span>AIO \u5bf9\u4fe1\u606f\u67e5\u8be2\u7684\u5f71\u54cd\u5f80\u5f80\u5927\u4e8e\u5bf9\u5546\u4e1a\u67e5\u8be2\u7684\u5f71\u54cd\uff0c\u8fd9\u89e3\u91ca\u4e86\u535a\u5ba2\u90e8\u5206\u7684\u53ef\u89c1\u6027\u635f\u5931\u3002<\/span><\/p>\n<p><span>\u548c\u8bb8\u591a\u5176\u4ed6\u5ba2\u6237\u4e00\u6837\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u56e0\u4e3a Reddit \u548c AIO \u800c\u5931\u53bb\u4e86\u5b9d\u8d35\u7684\u6d41\u91cf\uff0c\u800c\u4e0d\u662f\u56e0\u4e3a\u4ed6\u4eec\u7684\u7f51\u7ad9\u6ca1\u6709\u5e2e\u52a9\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u8fd9\u4e0d\u662f\u4e00\u4e2a\u5bb9\u6613\u89e3\u51b3\u7684\u95ee\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u4ed4\u7ec6\u68c0\u67e5\u7684\u53e6\u4e00\u4e2a\u533a\u57df\u662f\u6a21\u677f\u76ee\u5f55\u3002\u5c3d\u7ba1\u6b64\u90e8\u5206\u6ca1\u6709\u5e26\u6765\u592a\u591a\u6d41\u91cf\u6216\u8f6c\u5316\uff0c\u4f46\u51fa\u4e8e\u4ee5\u4e0b\u4e24\u4e2a\u539f\u56e0\uff0c\u5b83\u503c\u5f97\u8c03\u67e5\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5ba2\u6237\u6295\u5165\u4e86\u5927\u91cf\u65f6\u95f4\u6765\u90e8\u7f72\u5b83\u3002<\/span><\/li>\n<li><span>\u521d\u6b65\u5206\u6790\u8868\u660e\u5176\u5b9e\u65bd\u5b58\u5728\u95ee\u9898\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4e0e\u4f18\u5148\u535a\u5ba2\u9875\u9762\u7c7b\u4f3c\uff0c\u5728\u67e5\u770b\u4e86\u51e0\u4e2a\u6a21\u677f\u9875\u9762\u540e\uff0c\u6211\u4eec\u6ce8\u610f\u5230\u4e86\u4e00\u79cd\u6a21\u5f0f\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u9875\u9762\u4e0e\u641c\u7d22\u610f\u56fe\u76f8\u51b2\u7a81\uff0c\u5176\u5185\u5bb9\u53ef\u4ee5\u6539\u8fdb\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u641c\u7d22\u610f\u56fe\u901a\u5e38\u5206\u4e3a\u56db\u4e2a\u4e3b\u8981\u7c7b\u522b\uff0c\u4f46\u6211\u8ba4\u4e3a\u5e94\u8be5\u91c7\u53d6\u66f4\u5e7f\u6cdb\u3001<\/span><a href=\"https:\/\/searchengineland.com\/search-intent-more-types-430814\"><span>\u66f4\u7ec6\u81f4\u5165\u5fae\u7684\u65b9\u6cd5\u6765\u7406\u89e3\u5b83<\/span><\/a><span>\u3002<\/span><\/p>\n<p><span>\u641c\u7d22\u6a21\u677f\u7684\u4eba\u901a\u5e38\u5e0c\u671b\u770b\u5230\u591a\u4e2a\u53ef\u4f9b\u9009\u62e9\u7684\u9009\u9879\u3002\u4ed6\u4eec\u6253\u7b97\u627e\u5230\u51e0\u4e2a\u6a21\u677f\uff0c\u9009\u62e9\u4e00\u4e2a\u4ed6\u4eec\u559c\u6b22\u7684\u5e76\u4f7f\u7528\u5b83\u3002<\/span><\/p>\n<p><span>Google \u8ba4\u8bc6\u5230\u4e86\u8fd9\u4e00\u70b9\u3002\u4f8b\u5982\uff0c\u5982\u679c\u6211\u641c\u7d22\u201cInstagram \u6a21\u677f\u201d\u6216\u201cIns\u200b\u200btagram \u6a21\u677f\u201d\uff0c\u6392\u540d\u9760\u524d\u7684\u7ed3\u679c\u6765\u81ea\u63d0\u4f9b\u4e00\u7cfb\u5217\u9009\u9879\u7684\u516c\u53f8\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-447153 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Instagram-template-Google-search-results.png.webp\" alt=\"Instagram \u6a21\u677f - Google \u641c\u7d22\u7ed3\u679c\" width=\"1600\" height=\"880\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Instagram-template-Google-search-results.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Instagram-template-Google-search-results-600x330.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Instagram-template-Google-search-results-800x440.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Instagram-template-Google-search-results-200x110.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Instagram-template-Google-search-results-768x422.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Instagram-template-Google-search-results-1536x845.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Instagram-template-Google-search-results.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4e0d\u5e78\u7684\u662f\uff0c\u5728\u63a8\u51fa\u8fd9\u4e9b\u9875\u9762\u4e4b\u524d\u5e76\u6ca1\u6709\u5145\u5206\u8003\u8651\u5230\u8fd9\u4e00\u70b9\u3002\u00a0<\/span><\/p>\n<p><span>\u5ba2\u6237\u6ca1\u6709\u4f18\u5316\u7b26\u5408\u610f\u56fe\u7684\u6536\u96c6\u9875\u9762\uff0c\u800c\u662f\u4f18\u5316\u4e86\u5355\u4e2a\u6a21\u677f\u9875\u9762\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u5404\u4e2a\u9875\u9762\u4e3a\u7528\u6237\u63d0\u4f9b\u7684\u4fe1\u606f\u975e\u5e38\u7a00\u5c11\u3002\u5728\u610f\u56fe\u4e0d\u4e00\u81f4\u7684\u60c5\u51b5\u4e0b\uff0c\u8c03\u6574\u8fd9\u4e00\u70b9\u4e0d\u4f1a\u4ea7\u751f\u4efb\u4f55\u5f71\u54cd\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-fixing-the-unfixable\" class=\"wp-block-heading\"><span>\u89e3\u51b3\u201c\u65e0\u6cd5\u89e3\u51b3\u7684\u95ee\u9898\u201d<\/span><\/h2>\n<p><span>\u5f88\u660e\u663e\uff0c\u6211\u4eec\u5411\u5ba2\u6237\u63d0\u51fa\u7684\u521d\u6b65\u5efa\u8bae\u9700\u8981\u91c7\u53d6\u6574\u4f53\u65b9\u6cd5\uff0c\u56e0\u4e3a\u6211\u4eec\u53d1\u73b0\u7684\u95ee\u9898\u6ca1\u6709\u5feb\u901f\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\uff0c\u6211\u4eec\u5efa\u8bae\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u4e00\u4e9b\u5feb\u901f\u7684\u80dc\u5229\u548c\u6d4b\u8bd5\u3002<\/span><\/li>\n<li><span>\u5236\u5b9a\u4e00\u4e2a\u8003\u8651\u5230\u8fd9\u4e9b\u53d8\u5316\u7684\u6539\u8fdb\u7b56\u7565\u3002<\/span><\/li>\n<li><span>\u5bc6\u5207\u8861\u91cf AIO \u5e76\u91cd\u65b0\u8003\u8651 SEO KPI\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-quick-wins-and-tests-nbsp\" class=\"wp-block-heading\"><span>\u5feb\u901f\u83b7\u80dc\u548c\u6d4b\u8bd5\u00a0<\/span><\/h3>\n<p><span>\u6bcf\u4e2a\u4eba\u90fd\u5728\u5bfb\u6c42\u7406\u60f3\u7684\u201c\u5c11\u6295\u5165\u3001\u591a\u6210\u6548\u201d\u89e3\u51b3\u65b9\u6848\u3002\u56e0\u6b64\uff0c\u5728\u89e3\u51b3\u590d\u6742\u95ee\u9898\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u5173\u6ce8\u901f\u6548\u65b9\u6848\u3002\u00a0<\/span><\/p>\n<p><span>\u5206\u6790\u63ed\u793a\u4e86\u4e00\u4e9b\u6211\u4eec\u53ef\u4ee5\u5c1d\u8bd5\u7684\u6709\u8da3\u7684\u6d4b\u8bd5\u3001\u9700\u8981\u6539\u8fdb\u7684\u5177\u4f53\u9886\u57df\u548c\u4e00\u4e9b\u6280\u672f\u5efa\u8bae\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u5efa\u8bae\u5ba2\u6237\u901a\u8fc7\u5ba1\u67e5\u548c\u8c03\u6574\u6765\u4f18\u5316\u521d\u59cb\u5185\u5bb9\u7247\u6bb5\uff0c\u4f7f\u5176\u66f4\u597d\u5730\u7b26\u5408<\/span><a href=\"https:\/\/searchengineland.com\/google-e-e-a-t-guide-seo-394191\"><span>EEAT<\/span><\/a><span>\u6307\u5357\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/what-is-information-gain-seo-why-it-matters-429763\"><span>\u6211\u5bf9\u4fe1\u606f\u589e\u76ca<\/span><\/a><span>\u4f5c\u4e3a Google \u6392\u540d\u7cfb\u7edf\u7684\u4e00\u4e2a\u56e0\u7d20\u7684\u6982\u5ff5\u4e5f\u8d8a\u6765\u8d8a\u611f\u5174\u8da3\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u6709\u9053\u7406\u7684\uff0c\u5c24\u5176\u662f\u5728\u4eba\u5de5\u667a\u80fd\u65f6\u4ee3\uff0c\u8bad\u7ec3\u6a21\u578b\u7684\u65b0\u6570\u636e\u975e\u5e38\u6709\u4ef7\u503c\u3002\u5728\u8fd0\u884c\u6d4b\u8bd5\u65f6\uff0c\u6211\u4eec\u4f1a\u8003\u8651\u6240\u6709\u8fd9\u4e9b\u56e0\u7d20\u3002<\/span><\/p>\n<p><span>\u5ba1\u6838\u7ed3\u679c\u6e05\u695a\u5730\u8868\u660e\uff0c\u6a21\u677f\u76ee\u5f55\u9700\u8981\u91cd\u65b0\u8003\u8651\u3002\u53ea\u9700\u8fdb\u884c\u4e00\u4e9b\u8c03\u6574\uff0c\u5b83\u5c31\u53ef\u4ee5\u6210\u4e3a\u6d41\u91cf\u548c\u8f6c\u5316\u7684\u5b9d\u8d35\u6765\u6e90\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u9996\u5148\u5efa\u8bae\u91cd\u65b0\u5ba1\u89c6\u5173\u952e\u8bcd\u7b56\u7565\uff0c\u4ee5\u66f4\u597d\u5730\u7b26\u5408\u7528\u6237\u610f\u56fe\uff0c\u8fd9\u5c06\u4e3a\u4f18\u5316\u8fd9\u4e9b\u9875\u9762\u5960\u5b9a\u57fa\u7840\u3002<\/span><\/p>\n<p><span>\u5ba1\u8ba1\u8fd8\u53d1\u73b0\u4e86\u6280\u672f\u65b9\u9762\u7684\u4e00\u4e9b\u5feb\u901f\u8fdb\u5c55\uff0c\u7279\u522b\u662f\u5728 Schema \u6807\u8bb0\u65b9\u9762\u3002\u00a0<\/span><\/p>\n<p><span>\u5173\u952e\u4e0d\u5728\u4e8e\u6807\u8bb0\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u5185\u5bb9\uff0c\u800c\u5728\u4e8e\u7b56\u7565\u6027\u5730\u786e\u5b9a\u8981\u5b9e\u65bd\u54ea\u79cd Schema\u3002\u00a0<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u662f SaaS \u4ea7\u54c1\uff0c\u4e14\u8bc4\u4ef7\u6781\u4f73\uff0c\u90a3\u4e48\u4f7f\u7528\u8bc4\u8bba\u6a21\u5f0f\u5c31\u5fc5\u4e0d\u53ef\u5c11\u3002\u6211\u4eec\u7684\u5ba2\u6237\u6709\u591a\u6b21\u673a\u4f1a\u4f7f\u7528\u6b64\u6a21\u5f0f\u6765\u589e\u5f3a\u5176\u5185\u5bb9\u3002<\/span><\/p>\n<h3 id=\"h-developing-an-improved-strategy-that-considers-these-shifts-nbsp\" class=\"wp-block-heading\"><span>\u5236\u5b9a\u8003\u8651\u5230\u8fd9\u4e9b\u8f6c\u53d8\u7684\u6539\u8fdb\u6218\u7565\u00a0<\/span><\/h3>\n<p><span>\u5ba2\u6237\u9700\u8981\u91cd\u65b0\u8003\u8651\u4ed6\u4eec\u7684\u7b56\u7565\uff0c\u5c3d\u7ba1\u6709\u4e00\u4e9b\u521d\u6b65\u60f3\u6cd5\uff0c\u4f46\u7ec6\u8282\u5c1a\u4e0d\u5b8c\u5168\u660e\u786e\u3002<\/span><\/p>\n<p><span>\u4e00\u79cd\u9009\u62e9\u662f\u4e13\u6ce8\u4e8e<\/span><a href=\"https:\/\/searchengineland.com\/seo-strategy-integrate-user-generated-content-434757\"><span>\u7528\u6237\u751f\u6210\u5185\u5bb9<\/span><\/a><span>(UGC)\u3002Reddit \u4f9d\u9760 UGC \u84ec\u52c3\u53d1\u5c55\uff0c\u800c Google \u4f3c\u4e4e\u4e5f\u9752\u7750\u5b83\u3002\u00a0<\/span><\/p>\n<p><span>\u7136\u800c\uff0cUGC \u8fd8\u4e0d\u8db3\u4ee5\u8ba9\u5ba2\u6237\u7aef\u4e0e Reddit \u7ade\u4e89\u3002\u5b83\u5e94\u8be5\u662f\u6218\u7565\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u4e0d\u662f\u4e3b\u8981\u6218\u672f\u3002<\/span><\/p>\n<p><span>\u53e6\u4e00\u4e2a\u9009\u62e9\u662f\u4f7f\u5173\u952e\u8bcd\u7b56\u7565\u591a\u6837\u5316\u3002\u867d\u7136\u6269\u5c55\u5230 Reddit \u548c AI \u751f\u6210\u5185\u5bb9\u4e0d\u5360\u4e3b\u5bfc\u5730\u4f4d\u7684\u7ade\u4e89\u8f83\u5c11\u7684\u641c\u7d22\u8bcd\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\uff0c\u4f46\u8fd9\u53ea\u662f\u77ed\u671f\u89e3\u51b3\u65b9\u6848\u3002\u00a0<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u6211\u5bf9 AI \u7092\u4f5c\u6301\u6000\u7591\u6001\u5ea6\uff0c\u4f46\u5f88\u660e\u663e AIO \u4e0d\u4f1a\u6d88\u5931\uff0c\u5b9e\u9645\u4e0a\u53ef\u80fd\u4f1a\u53d8\u5f97\u66f4\u52a0\u7a81\u51fa\u3002<\/span><\/p>\n<p><span>\u771f\u6b63\u7684\u95ee\u9898\u662f\uff0c\u8fd9\u79cd\u8f6c\u53d8\u5bf9\u7528\u6237\u548c\u516c\u53f8\u6765\u8bf4\u662f\u597d\u662f\u574f\u3002\u5f52\u6839\u7ed3\u5e95\uff0c\u4efb\u4f55\u6218\u7565\u90fd\u5fc5\u987b\u8003\u8651\u5230\u641c\u7d22\u7684\u53d1\u5c55\u65b9\u5f0f\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e\u4eba\u5de5\u667a\u80fd\u5728\u7528\u6237\u65c5\u7a0b\u7684\u65e9\u671f\u9636\u6bb5\u53d1\u6325\u7740\u8d8a\u6765\u8d8a\u5927\u7684\u4f5c\u7528\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u548c\u5176\u4ed6\u4eba\u5c06\u9700\u8981\u91cd\u65b0\u8003\u8651\u4ed6\u4eec\u6240\u5236\u4f5c\u7684\u5185\u5bb9\u7c7b\u578b\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba AIO \u5f15\u5bfc\u641c\u7d22\u8005\u8fd8\u662f\u76f4\u63a5\u4f7f\u7528 ChatGPT 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\u4e0a\u6392\u540d\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6211\u4eec\u7684\u5ba2\u6237\u6765\u8bf4\uff0c\u4e00\u4e9b\u6392\u540d\u4e0b\u964d\u7684\u5185\u5bb9\u5728\u89c6\u9891\u683c\u5f0f\u4e0b\u53ef\u80fd\u4f1a\u8868\u73b0\u826f\u597d\u3002<\/span><\/p>\n<p><span>\u6211\u5e76\u4e0d\u8ba4\u4e3a\u8fd9\u4e9b\u53d8\u5316\u6709\u4ec0\u4e48\u4e0d\u597d\u3002\u5355\u7eaf\u4f9d\u8d56\u8c37\u6b4c\u4ece\u6765\u90fd\u4e0d\u662f\u4e00\u4e2a\u597d\u7b56\u7565\u3002\u00a0<\/span><\/p>\n<p><span>\u73b0\u5728\uff0c\u7b56\u7565\u5fc5\u987b\u8d85\u8d8a SEO\uff0c\u4e0e\u66f4\u5e7f\u6cdb\u7684\u6570\u5b57\u8425\u9500\u5de5\u4f5c\u76f8\u7ed3\u5408\u3002\u4f5c\u4e3a\u4e00\u4e2a\u91cd\u89c6\u5168\u6808\u8425\u9500\u4eba\u5458\u7684\u4eba\uff0c\u6211\u76f8\u4fe1\u8fd9\u79cd\u8f6c\u53d8\u4f1a\u5e26\u6765\u4ee4\u4eba\u5174\u594b\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/search-everywhere-optimization-443738\"><strong><em><span>\u641c\u7d22\u4f18\u5316\uff1aSEO \u9700\u8981\u9488\u5bf9 Google \u4ee5\u5916\u7684 7 \u4e2a\u5e73\u53f0\u8fdb\u884c\u4f18\u5316<\/span><\/em><\/strong><\/a><\/p>\n<h3 id=\"h-closely-measuring-aio-and-rethinking-seo-kpis\" class=\"wp-block-heading\"><span>\u5bc6\u5207\u8861\u91cf AIO \u5e76\u91cd\u65b0\u8003\u8651 SEO KPI<\/span><\/h3>\n<p><span>\u6211\u4eec\u7684\u5ba2\u6237\u5df2\u5728 AIO \u4e2d\u9488\u5bf9\u67d0\u4e9b\u6761\u6b3e\u8fdb\u884c\u6392\u540d\uff0c\u4f46\u6211\u4eec\u65e0\u6cd5\u8861\u91cf\u5176\u5bf9 CTR \u7684\u5f71\u54cd\uff0c\u56e0\u4e3a\u5b83\u65e0\u6cd5\u5728 GSC \u6216 GA4 \u4e2d\u8ddf\u8e2a\u2014\u2014\u800c\u4e14\u53ef\u80fd\u6c38\u8fdc\u90fd\u65e0\u6cd5\u8ddf\u8e2a\u3002<\/span><\/p>\n<p><span>Google \u641c\u7d22\u4e3b\u7ba1 Liz Reid \u8868\u793a\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u201c\u6211\u4eec\u53d1\u73b0\uff0cAI Overview \u4e2d\u5305\u542b\u7684\u94fe\u63a5\u6bd4\u8be5\u9875\u9762\u4f5c\u4e3a\u8be5\u67e5\u8be2\u7684\u4f20\u7edf\u7f51\u9875\u5217\u8868\u663e\u793a\u7684<\/span><a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\" target=\"_blank\" rel=\"noopener\"><span>\u70b9\u51fb\u91cf\u66f4\u591a\u3002\u201d<\/span><\/a><\/li>\n<\/ul>\n<p><span>\u603b\u4f53\u800c\u8a00\uff0c\u8fd9\u53ef\u80fd\u662f\u771f\u7684\uff0c\u4e5f\u53ef\u80fd\u4e0d\u662f\u3002\u6211\u4eec\u77e5\u9053\u6211\u4eec\u7684\u5ba2\u6237\u6b63\u5728\u635f\u5931\u70b9\u51fb\u91cf\uff0c\u800c\u4e14 AIO \u70b9\u51fb\u65e0\u8bba\u5982\u4f55\u90fd\u662f\u4e0d\u540c\u7684\u7528\u6237\u4f53\u9a8c\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ai-overviews-clicks-traffic-impact-442508#:~:text=CTR%20measured%20as%20clicks%20to%20a%20link%20within%20the%20search%20feature&amp;text=AI%20Overviews%20usually%20show%20between,in%20the%2010%20blue%20links.\"><span>\u6d4b\u91cf AIO \u70b9\u51fb\u91cf<\/span><\/a><span>\u4e00\u76f4\u662f\u4e00\u4e2a\u7070\u8272\u5730\u5e26\uff0c\u4f46\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u5efa\u8bae\u6269\u5c55\u5ba2\u6237\u7684 SEO \u6280\u672f\u5806\u6808\u4ee5\u5305\u542b\u6709\u52a9\u4e8e\u8ddf\u8e2a\u7684\u5e73\u53f0\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u4ed6\u4eec\u76ee\u524d\u4f7f\u7528\u7684\u662f Ahrefs\uff0c\u4f46\u76ee\u524d\u5c1a\u4e0d\u652f\u6301 AIO \u8ddf\u8e2a\uff08\u5c3d\u7ba1\u53ef\u80fd\u5f88\u5feb\u5c31\u4f1a\u652f\u6301\uff09\uff0c\u5bf9\u4e8e\u5982\u6b64\u5927\u578b\u7684\u7f51\u7ad9\u6765\u8bf4\uff0c\u5207\u6362\u5230 Semrush \u4e4b\u7c7b\u7684\u5de5\u5177\u5c06\u662f\u4e00\u9879\u540e\u52e4\u6311\u6218\u3002\u76f8\u53cd\uff0c\u6211\u4eec\u5efa\u8bae\u4f7f\u7528 ZipTie \u8fdb\u884c\u8865\u5145\u3002<\/span><\/p>\n<p><span>\u7136\u800c\uff0c\u8861\u91cf\u4e0d\u4ec5\u4ec5\u5c40\u9650\u4e8e\u5de5\u5177\u2014\u2014\u5b83\u8fd8\u5173\u4e4e\u5bf9<\/span><a href=\"https:\/\/www.seerinteractive.com\/insights\/why-2020s-seo-kpis-wont-work-in-2024-in-a-genai-data-scarce-world\" target=\"_blank\" rel=\"noopener\"><span>KPI \u7684\u91cd\u65b0\u601d\u8003<\/span><\/a><span>\u3002\u00a0<\/span><\/p>\n<p><span>\u867d\u7136\u6d41\u91cf\u3001\u8f6c\u5316\u7387\u548c\u6536\u5165\u4ecd\u7136\u5f88\u91cd\u8981\uff0c\u4f46\u73b0\u5728\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u9700\u8981\u54c1\u724c KPI \u548c\u5fae\u8f6c\u5316\u3002\u00a0\u00a0<\/span><\/p>\n<p><span>\u968f\u7740\u641c\u7d22\u548c\u6570\u636e\u9690\u79c1\u7684\u53d8\u5316\uff0c\u8ddf\u8e2a\u6bcf\u6b21\u70b9\u51fb\u5df2\u53d8\u5f97\u4e0d\u53ef\u884c\u3002\u00a0<\/span><\/p>\n<p><span>\u5efa\u7acb\u54c1\u724c\u5f39\u6027\u5e76\u5173\u6ce8\u8f83\u5c0f\u7684\u63a5\u89e6\u70b9\uff08\u5982\u65b0\u95fb\u901a\u8baf\u6ce8\u518c\u548c\u53c2\u4e0e\u7387\uff09\u53ef\u4ee5\u5e2e\u52a9\u586b\u8865\u8fd9\u4e00\u7a7a\u767d\u3002\u968f\u7740\u5e02\u573a\u7684\u53d1\u5c55\uff0c\u6211\u4eec\u7684 KPI \u4e5f\u5fc5\u987b\u968f\u4e4b\u53d1\u5c55\u3002<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>8 \u6708\uff0c\u8c37\u6b4c\u63a8\u51fa\u4e86\u4eca\u5e74\u6700\u91cd\u8981\u7684\u66f4\u65b0\u4e4b\u4e00\u3002\u8bb8\u591a SEO \u4eba\u5458\u8ba4\u4e3a\uff0c\u8fd9\u53ea\u662f\u5907\u53d7\u4e89\u8bae\u7684\u201c\u6709\u7528\u5185\u5bb9\u66f4\u65b0\u201d\u7684\u90e8\u5206\u56de\u6eda\uff0c\u8fd9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1763","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1763"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1763\/revisions"}],"predecessor-version":[{"id":2641,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1763\/revisions\/2641"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1763"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}