{"id":212,"date":"2024-08-11T15:44:24","date_gmt":"2024-08-11T07:44:24","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=212"},"modified":"2024-08-11T15:44:24","modified_gmt":"2024-08-11T07:44:24","slug":"%e4%bd%bf%e7%94%a8%e5%85%8d%e8%b4%b9%e7%9a%84-excel-%e5%bb%ba%e6%a8%a1%e5%b7%a5%e5%85%b7%e6%8f%90%e5%8d%87%e6%82%a8%e7%9a%84-ppc-%e9%a2%84%e6%b5%8b%e6%b0%b4%e5%b9%b3","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=212","title":{"rendered":"\u4f7f\u7528\u514d\u8d39\u7684 Excel \u5efa\u6a21\u5de5\u5177\u63d0\u5347\u60a8\u7684 PPC \u9884\u6d4b\u6c34\u5e73"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u6765\u91cf\u5316\u672a\u77e5\u6570\u548c\u73b0\u5b9e\u751f\u6d3b\u573a\u666f\u3002<\/span><\/h2>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u60a8\u662f\u5426\u66fe\u4e0e\u67d0\u4f4d\u9ad8\u7ba1\uff08\u65e0\u8bba\u662f\u60a8\u7684\u5ba2\u6237\u3001\u8001\u677f\u8fd8\u662f\u5ba2\u6237\u7684\u8001\u677f\uff09\u5171\u5904\u4e00\u5ba4\uff0c\u5411\u4ed6\u63a8\u8350\u4e00\u79cd\u60a8\u771f\u5fc3\u8ba4\u4e3a\u662f\u516c\u53f8\u6700\u4f73\u8425\u9500\u51b3\u7b56\u7684\u7b56\u7565\uff0c\u4f46\u5374\u906d\u9047\u4e86\u610f\u60f3\u4e0d\u5230\u7684\u963b\u529b\uff1f<\/span><\/p>\n<p><span>\u6216\u8005\uff0c\u4e5f\u8bb8\u60a8\u6765\u5bfb\u6c42\u4e3a\u5df2\u7ecf\u5b9e\u73b0\u76ee\u6807\u7684\u6e20\u9053\u589e\u52a0\u9884\u7b97\uff0c\u8ba4\u4e3a\u8fd9\u5c06\u662f\u4e00\u4e2a\u7b80\u5355\u800c\u660e\u663e\u7684\u63a8\u9500\uff0c\u4f46\u73b0\u5728\u5374\u9762\u4e34\u7740\u4e00\u8fde\u4e32\u7684\u95ee\u9898\u3002\u00a0<\/span><\/p>\n<p><span>\u65e0\u8bba\u4f55\u65f6\u4f55\u5730\uff0c\u201c\u6211\u4eec\u80fd\u4ece\u4e2d\u671f\u5f85\u4ec0\u4e48\uff1f\u201d\u8fd9\u6837\u7684\u8ba8\u8bba\u90fd\u53ef\u80fd\u8ba9\u4eba\u611f\u5230\u754f\u60e7\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u53bb\u5e74\u7684SMX Advanced<\/span><span>\u548c<\/span><span>SMX Next<\/span><span>\u5927\u4f1a\u4e0a\uff0c\u6211\u5206\u4eab\u4e86\u4e24\u9879\u8d44\u6e90\uff0c\u5e2e\u52a9\u6570\u5b57\u8425\u9500\u4eba\u5458\u5e94\u5bf9\u8fd9\u4e9b\u5177\u6709\u6311\u6218\u6027\u7684\u5bf9\u8bdd\uff1a<\/span><\/p>\n<ul>\n<li><span>\u5177\u6709\u4e0d\u786e\u5b9a\u6027\u53d8\u91cf\u7684\u9884\u6d4b\u5de5\u5177<\/span><\/li>\n<li><span>\u65b0\u6e20\u9053\u548c\u6709\u673a\u589e\u957f\u9884\u6d4b\u5de5\u5177<\/span><\/li>\n<\/ul>\n<p><span>\u60a8\u53ef\u4ee5<\/span><span>\u5728\u6b64\u5904\u4e0b\u8f7d\u6bcf\u4e2a\u5de5\u5177\u7684\u526f\u672c<\/span><span>\u3002<\/span><\/p>\n<h2 id=\"h-reliable-forecasting-is-essential-but-difficult\" class=\"wp-block-heading\"><span>\u53ef\u9760\u7684\u9884\u6d4b\u81f3\u5173\u91cd\u8981\u4f46\u5f88\u56f0\u96be<\/span><\/h2>\n<p><span>\u4f1f\u5927\u800c\u53c8\u53ef\u6015\u7684\u662f\uff0c\u9884\u6d4b\u5168\u9760<\/span><strong><span>\u4eba<\/span><\/strong><span>\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u6559\u4f1a\u4e86\u6211\u4eec\u4ec0\u4e48\uff0c\u90a3\u5c31\u662f\u4eba\u4eec\u5e76\u4e0d\u5b8c\u5168\u7406\u6027\u3002\u6211\u4eec\u786e\u5b9e\u6709\u81ea\u79c1\u81ea\u5229\u7684\u503e\u5411\uff0c\u4f46\u5982\u679c\u81ea\u79c1\u81ea\u5229\u662f\u552f\u4e00\u8d77\u4f5c\u7528\u7684\u53d8\u91cf\uff0c\u6211\u4eec\u4e5f\u4f1a\u505a\u51fa\u4e0e\u9884\u671f\u76f8\u53cd\u7684\u51b3\u5b9a\u3002\u00a0<\/span><\/p>\n<p><span>\u8425\u9500\u8fd8\u53d7\u6f5c\u5728\u5ba2\u6237\u751f\u6d3b\u3001\u5de5\u4f5c\u3001\u8d2d\u7269\u548c\u8d2d\u4e70\u73af\u5883\u7684\u5f71\u54cd\u3002\u968f\u7740\u4ed6\u4eec\u7684\u4f18\u5148\u4e8b\u9879\u548c\u504f\u597d\u53d1\u751f\u53d8\u5316\uff0c\u6211\u4eec\u7684\u544a\u77e5\u548c\u9080\u8bf7\u7b56\u7565\u4e5f\u5fc5\u987b\u968f\u4e4b\u6539\u53d8\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u4eca\uff0c\u65e0\u9700\u6709\u4eba\u5bf9\u6211\u4eec\u8106\u5f31\u7684\u751f\u6001\u7cfb\u7edf\u53ef\u80fd\u906d\u53d7\u7684\u51b2\u51fb\u8fdb\u884c\u8bf4\u6559\uff1a\u9664\u4e86\u6211\u4eec\u4ecd\u5728\u7ecf\u5386\u7684\u5168\u7403\u6d41\u884c\u75c5\u4e4b\u5916\uff0c\u8fc7\u53bb\u51e0\u5e74\u8fd8\u5e26\u6765\u4e86\u6bc1\u706d\u6027\u7684\u81ea\u7136\u707e\u5bb3\u3001\u65b0\u7684\u7ade\u4e89\u5bf9\u624b\u548c\u5e72\u6270\u8005\u3001\u76d1\u7ba1\u53d8\u5316\uff08\u4f8b\u5982 GDPR\uff09\u3001\u653f\u6cbb\u548c\u793e\u4f1a\u52a8\u8361\u7b49\u7b49\u3002<\/span><\/p>\n<p><span>\u5c3d\u7ba1\u5982\u6b64\uff0c\u8425\u9500\u662f\u5546\u4e1a\u7684\u4e00\u90e8\u5206\u3002\u6210\u529f\u7684\u4f01\u4e1a\u4f9d\u8d56\u4e8e\u5408\u7406\u7684\u51b3\u7b56\uff0c\u8fd9\u9700\u8981\u6709\u6548\u5229\u7528\u9ad8\u8d28\u91cf\u7684\u6570\u636e\u3002\u5ba2\u6237\u548c\u9ad8\u7ba1\u5e0c\u671b\u5728\u63d0\u51fa\u521b\u65b0\u548c\u4ee4\u4eba\u5174\u594b\u7684\u60f3\u6cd5\u65f6\u80fd\u591f\u8bf4\u201c\u662f\uff01\u201d\uff0c\u4f46\u4ed6\u4eec\u4e5f\u5fc5\u987b\u89e3\u51b3\u548c\u51cf\u8f7b\u76f8\u5173\u98ce\u9669\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u610f\u5473\u7740\u6211\u4eec\u8425\u9500\u4eba\u5458\u5fc5\u987b\u505a\u597d\u51c6\u5907\uff0c\u4e0d\u4ec5\u8981\u6839\u636e\u73b0\u6709\u7684\u6700\u4f73\u6570\u636e\u8ba8\u8bba\u6211\u4eec\u8ba4\u4e3a\u4f1a\u53d1\u751f\u4ec0\u4e48\uff0c\u8fd8\u8981\u8ba8\u8bba\u60c5\u51b5\u7a81\u7136\u53d1\u751f\u53d8\u5316\u65f6\u53ef\u80fd\u53d1\u751f\u7684\u60c5\u51b5\u3002\u00a0<\/span><\/p>\n<p><strong><span>\u9884\u6d4b\u5e76\u975e\u9884\u8a00<\/span><\/strong><span>\u3002\u4f46\u6570\u636e\u548c\u7edf\u8ba1\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u66f4\u597d\u5730\u9884\u6d4b\u672a\u6765\uff0c\u5e76\u4e3a\u4e4b\u505a\u597d\u51c6\u5907\u3002\u00a0<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>\u5982\u4f55\u5c06\u9884\u6d4b\u5de5\u5177\u4e0e\u4e0d\u786e\u5b9a\u53d8\u91cf\u7ed3\u5408\u4f7f\u7528<\/span><\/h2>\n<p><span>\u6211\u521b\u5efa\u7684\u7b2c\u4e00\u4e2a\u5de5\u5177\u65e8\u5728\u5e2e\u52a9\u65e5\u5e38\u8425\u9500\u4eba\u5458\u5229\u7528\u968f\u673a\u53d8\u91cf\u548c\u654f\u611f\u6027\u5206\u6790\u6765\u52a0\u5f3a\u4ed6\u4eec\u7684\u9884\u6d4b\u3002\u8be5\u6a21\u578b\u901a\u8fc7\u68c0\u67e5\u5f53\u67d0\u4e2a\u5173\u952e\u8f93\u5165\u7684\u884c\u4e3a\u4e0e\u9884\u6d4b\u4e0d\u540c\u65f6\u9884\u671f\u8f93\u51fa\u5982\u4f55\u53d8\u5316\u6765\u6574\u5408\u548c\u51cf\u8f7b\u4e0d\u786e\u5b9a\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u8981\u4f7f\u7528\u6b64\u5de5\u5177\uff0c\u60a8\u9996\u5148\u5e94\u8be5\u719f\u6089\u7edf\u8ba1\u6982\u7387\u7684\u6982\u5ff5\u3002\u00a0<\/span><\/p>\n<h3 class=\"wp-block-heading\"><strong><span>\u6982\u7387\u5206\u5e03<\/span><\/strong><\/h3>\n<p><span>\u5982\u679c\u60a8\u4e0d\u719f\u6089\u6982\u7387\u5206\u5e03\u7684\u7edf\u8ba1\u6982\u5ff5\uff0c\u6216\u8005\u5df2\u7ecf\u8fc7\u4e86\u51e0\u5e74\u800c\u6709\u4e9b\u751f\u758f\uff0c\u90a3\u4e5f\u6ca1\u5173\u7cfb\u3002\u60a8\u65e0\u9700\u4e86\u89e3\u6240\u6709\u7ec6\u8282\u6216\u63a8\u5bfc\u5373\u53ef\u5c06\u5b83\u4eec\u4e0e\u63d0\u4f9b\u7684\u6a21\u578b\u4e00\u8d77\u4f7f\u7528\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u6211\u4eec\u7684\u76ee\u7684\uff0c\u4f60\u53ef\u4ee5\u5c06\u79bb\u6563\u6982\u7387\u5206\u5e03\u89c6\u4e3a\u5176\u4e2d\u6bcf\u4e2a\u53ef\u80fd\u60c5\u666f\u90fd\u6709\u4e0d\u540c\u53d1\u751f\u53ef\u80fd\u6027\u7684\u5206\u5e03\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u6211\u53ef\u80fd\u4e0d\u77e5\u9053\u660e\u5929\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5177\u4f53\u662f\u591a\u5c11\u3002\u4f46\u6211\u53ef\u80fd\u4f1a\u5047\u8bbe\uff0c\u660e\u5929\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4e0e\u4eca\u5929\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u76f8\u540c\u7684\u53ef\u80fd\u6027\u4e3a 50%\uff0c\u9ad8\u4e8e\u4eca\u5929\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u7684\u53ef\u80fd\u6027\u4e3a 40%\uff0c\u4f4e\u4e8e\u4eca\u5929\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u7684\u53ef\u80fd\u6027\u4e3a 10%\u3002\u5f53\u6211\u660e\u5929\u9192\u6765\u65f6\uff0c\u5b9e\u9645\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5c06\u5904\u4e8e\u8fd9\u4e09\u79cd\u4e0d\u540c\u72b6\u6001\u4e4b\u4e00\uff08\u76f8\u540c\u3001\u9ad8\u4e8e\u6216\u4f4e\u4e8e\uff09\u3002<\/span><\/p>\n<p><span>\u6b63\u6001\u5206\u5e03\u66f4\u50cf\u662f\u4e00\u4e2a\u6db5\u76d6\u53ef\u80fd\u7ed3\u679c\u7684\u6ed1\u52a8\u6bd4\u4f8b\u3002\u5982\u679c\u6211\u77e5\u9053\uff0c\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u6211\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5728 1 \u7f8e\u5143\u5230 5 \u7f8e\u5143\u4e4b\u95f4\uff0c\u4f46\u6211\u89c2\u5bdf\u5230\u5b83\u4eec\u901a\u5e38\u5728 2.50 \u7f8e\u5143\u5230 3.50 \u7f8e\u5143\u4e4b\u95f4\uff0c\u90a3\u4e48\u6b63\u6001\u6982\u7387\u5206\u5e03\u5c06\u5141\u8bb8\u6211\u8ba1\u7b97\u51fa\u660e\u5929\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u4f4e\u4e8e\u6211\u7684 4 \u7f8e\u5143\u76ee\u6807\u7684\u53ef\u80fd\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u6a21\u578b\u4e2d\u4f7f\u7528\u54ea\u79cd\u5206\u5e03\u5b8c\u5168\u7531\u60a8\u51b3\u5b9a\u3002\u6ca1\u6709\u6b63\u786e\u6216\u9519\u8bef\u7684\u7b54\u6848\u3002<\/span><\/p>\n<p><span>\u5f53\u6211\u6ca1\u6709\u53ef\u9760\u7684\u5386\u53f2\u6570\u636e\u6216\u5bf9\u672a\u6765\u72b6\u6001\u53ef\u80fd\u4e0e\u8fc7\u53bb\u76f8\u4f3c\u7684\u4fe1\u5fc3\u8f83\u4f4e\u65f6\uff0c\u6211\u901a\u5e38\u66f4\u559c\u6b22\u4e0d\u592a\u7cbe\u786e\u7684\u79bb\u6563\u6982\u7387\u6a21\u578b\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u6211\u6709\u826f\u597d\u7684\u5386\u53f2\u6570\u636e\uff0c\u5e76\u4e14\u76f8\u4fe1\u672a\u6765\u7684\u8868\u73b0\u53ef\u80fd\u4e0e\u8fc7\u53bb\u7684\u8868\u73b0\u548c\u8d8b\u52bf\u4e00\u81f4\uff0c\u6211\u4f1a\u9009\u62e9\u66f4\u7cbe\u786e\u7684\u6b63\u6001\u6982\u7387\u5206\u5e03\u3002\u00a0<\/span><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><span>https:\/\/youtu.be\/qB9q4uvbf38<\/span><\/div>\n<\/figure>\n<p><span>\u4e0d\u786e\u5b9a\u6027\u9884\u6d4b\u5de5\u5177\u7684\u7b2c\u4e00\u4e2a\u9009\u9879\u5361\u6807\u8bb0\u4e3a\u201c\u5982\u4f55\u4f7f\u7528\u201d\uff0c\u63d0\u4f9b\u4e86\u60a8\u53ef\u4ee5\u968f\u65f6\u53c2\u8003\u7684\u6982\u8ff0\u3002\u5176\u4ed6\u6bcf\u4e2a\u9009\u9879\u5361\u90fd\u9075\u5faa\u76f8\u540c\u7684\u4e94\u6b65\u6d41\u7a0b\u6765\u751f\u6210\u8f93\u51fa\uff1a\u00a0<\/span><\/p>\n<ol>\n<li><strong><span>\u6784\u5efa\u6a21\u578b<\/span><\/strong><span>\uff1a\u5c06\u5df2\u77e5\u6216\u4f30\u8ba1\u503c\u8f93\u5165\u5230\u5177\u6709\u5355\u4e2a\u8f93\u51fa KPI\uff08\u4f8b\u5982 CPA \u6216\u8f6c\u5316\u91cf\uff09\u7684\u9759\u6001\u6a21\u578b\u4e2d\u3002\u9a8c\u8bc1\u66f4\u6539\u4e00\u4e2a\u6216\u591a\u4e2a\u8f93\u5165\u5355\u5143\u683c\u503c\u662f\u5426\u4f1a\u5bfc\u81f4\u8f93\u51fa\u5355\u5143\u683c\u503c\u53d1\u751f\u53d8\u5316\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u5b9a\u4e49\u4e0d\u786e\u5b9a\u6027<\/span><\/strong><span>\uff1a\u6839\u636e\u60a8\u9009\u62e9\u7684\u5206\u5e03\u7c7b\u578b\uff0c\u5c06\u6240\u9700\u7684\u6982\u7387\u53c2\u6570\u6dfb\u52a0\u5230\u63d0\u4f9b\u7684\u8868\u4e2d\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u63d2\u5165\u4e0d\u786e\u5b9a\u6027<\/span><\/strong><span>\uff1a\u5982\u679c\u60a8\u5728\u6b65\u9aa4 1 \u4e2d\u6ca1\u6709\u5bf9\u6a21\u578b\u8fdb\u884c\u4efb\u4f55\u66f4\u6539\uff0c\u5219\u6b64\u6b65\u9aa4\u65e0\u9700\u91c7\u53d6\u4efb\u4f55\u884c\u52a8\u3002\u5982\u679c\u60a8\u5728\u6b65\u9aa4 1 \u4e2d\u4fee\u6539\u4e86\u6a21\u578b\uff0c\u8bf7\u786e\u4fdd\u52a8\u6001\u6a21\u578b\u53cd\u6620\u4e0e\u9759\u6001\u6a21\u578b\u76f8\u540c\u7684\u5173\u7cfb\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u4f7f\u7528\u6570\u636e\u8868\u8fdb\u884c\u8fed\u4ee3\uff1a<\/span><\/strong><span>\u6309\u7167\u63d0\u4f9b\u7684\u8bf4\u660e\u4f7f\u7528\u63d0\u4f9b\u7684 1000 \u884c\u521b\u5efa\u6570\u636e\u8868\u3002\u5982\u679c\u672a\u663e\u793a\u8f93\u51fa\uff0c\u8bf7\u8f6c\u5230\u516c\u5f0f\u529f\u80fd\u533a\uff0c\u7136\u540e\u9009\u62e9\u201c\u8ba1\u7b97\u9009\u9879\u201d\uff0c\u5e76\u9009\u62e9\u201c\u81ea\u52a8\u201d\uff0c\u4ee5\u9a8c\u8bc1\u8bbe\u7f6e\u3002<\/span><\/li>\n<li><strong><span>\u8bc4\u4f30\u8f93\u51fa<\/span><\/strong><span>\uff1a\u6839\u636e\u6570\u636e\u8868\u8fed\u4ee3\uff0c\u68c0\u67e5\u8f93\u51fa\u5355\u5143\u683c\u7684\u6700\u5927\u503c\u3001\u6700\u5c0f\u503c\u3001\u4e2d\u4f4d\u6570\u3001\u5e73\u5747\u503c\u548c\u6807\u51c6\u5dee\u7684\u751f\u6210\u7edf\u8ba1\u6570\u636e\u3002\u00a0<\/span><\/li>\n<\/ol>\n<p><span>\u8981\u67e5\u770b\u6b64\u5de5\u5177\u7684\u5b9e\u9645\u64cd\u4f5c\u793a\u4f8b\uff0c\u8bf7\u89c2\u770b\u6b64\u89c6\u9891\u6f14\u793a\uff1a\u00a0<\/span><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><span>https:\/\/youtu.be\/Wvizq65Dyi8<\/span><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><span>\u5982\u4f55\u4f7f\u7528\u9884\u6d4b\u5de5\u5177\u5b9e\u73b0\u65b0\u6e20\u9053\u548c\u6709\u673a\u589e\u957f<\/span><\/h2>\n<p><span>\u6211\u6784\u5efa\u7684\u7b2c\u4e8c\u4e2a\u5de5\u5177\u65e8\u5728\u514b\u670d\u4e0e\u65b0\u7684\u3001\u672a\u7ecf\u6d4b\u8bd5\u7684\u6e20\u9053\u6216\u73b0\u6709\u6e20\u9053\u5185\u7684\u6709\u673a\u589e\u957f\u76f8\u5173\u7684\u4e0d\u540c\u7c7b\u578b\u7684\u4e0d\u786e\u5b9a\u6027\u3002\u00a0<\/span><\/p>\n<h3 class=\"wp-block-heading\"><strong><span>\u9700\u8981\u7406\u89e3\u7684\u6307\u6807<\/span><\/strong><\/h3>\n<p><span>\u6b64\u5de5\u5177\u4e2d\u7684\u4e24\u79cd\u53d8\u4f53\u4f9d\u8d56\u4e8e\u9891\u7387\u548c\u9971\u548c\u5ea6\u6307\u6807\u4ee5\u53ca CPC \u6216 CPM \u57fa\u51c6\u3002\u5982\u679c\u8fd9\u4e9b\u5bf9\u4f60\u6765\u8bf4\u662f\u65b0\u6982\u5ff5\uff0c\u8bf7\u67e5\u770b\u4e0b\u9762\u7684\u7b80\u8981\u8bf4\u660e\u3002\u00a0<\/span><\/p>\n<ul>\n<li><strong><span>\u9891\u7387\uff1a<\/span><\/strong><span>\u5728\u89c4\u5b9a\u7684\u65f6\u95f4\u6bb5\u5185\uff08\u5728\u6b64\u5de5\u5177\u4e2d\u4e3a\u4e00\u4e2a\u6708\uff09\uff0c\u7279\u5b9a\u4e2a\u4eba\u5728\u7279\u5b9a\u5e7f\u544a\u7cfb\u5217\u4e2d\u63a5\u89e6\u5e7f\u544a\u7684\u5e73\u5747\u6b21\u6570\u3002<\/span><\/li>\n<li><strong><span>\u9971\u548c\u5ea6\uff1a<\/span><\/strong><span>\u7279\u5b9a\u53d7\u4f17\u7fa4\u4f53\u5728\u7279\u5b9a\u5e7f\u544a\u7cfb\u5217\u4e2d\u4ee5\u6240\u9700\u9891\u7387\u63a5\u89e6\u5e7f\u544a\u7684\u5e73\u5747\u767e\u5206\u6bd4\u3002<\/span><\/li>\n<li><strong><span>\u57fa\u51c6\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff1a<\/span><\/strong><span>\u6839\u636e\u8fd1\u671f\u4f17\u591a\u5e7f\u544a\u5546\u7684\u6c47\u603b\u6570\u636e\uff0c\u5e7f\u544a\u5546\u9884\u8ba1\u4e3a\u5e73\u53f0\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u5e73\u5747\u8d39\u7528\u3002\u00a0<\/span><\/li>\n<li><strong><span>\u57fa\u51c6 CPM\uff1a<\/span><\/strong><span>\u6839\u636e\u8fd1\u671f\u4f17\u591a\u5e7f\u544a\u5546\u7684\u6c47\u603b\u6570\u636e\uff0c\u5e7f\u544a\u5546\u9884\u8ba1\u4e3a\u5e73\u53f0\u4e0a 1,000 \u6b21\u5c55\u793a\u652f\u4ed8\u7684\u5e73\u5747\u8d39\u7528\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u53ef\u4ee5\u901a\u8fc7\u5927\u591a\u6570\u641c\u7d22\u5f15\u64ce\u627e\u5230\u6d41\u884c\u7684 PPC \u5e73\u53f0\u7684\u57fa\u51c6\u6570\u636e\uff0c\u6216\u8005\u6839\u636e\u53ef\u7528\u7684\u57fa\u51c6\u6216\u7c7b\u4f3c\u89c4\u6a21\u3001\u5a92\u4ecb\u548c\u5e74\u9f84\u7684\u5e73\u53f0\u8fdb\u884c\u5047\u8bbe\u3002\u00a0<\/span><\/p>\n<p><span>\u65b0\u6e20\u9053\u9884\u6d4b\u5de5\u5177\u7684\u7b2c\u4e00\u4e2a\u9009\u9879\u5361\u6807\u6709\u201c\u5982\u4f55\u4f7f\u7528\u201d\uff0c\u63d0\u4f9b\u4e86\u6bcf\u79cd\u53d8\u4f53\u7684\u4f7f\u7528\u8bf4\u660e\u3002\u7cfb\u7edf\u4f1a\u8981\u6c42\u60a8\u5728\u4e24\u79cd\u5de5\u5177\u7684\u9ec4\u8272\u5355\u5143\u683c\u4e2d\u8f93\u5165\u60a8\u7684\u6d3b\u52a8\u4fe1\u606f\u548c\u6240\u9700\u53c2\u6570\u3002\u4ee5\u84dd\u8272\u548c\u7070\u8272\u7a81\u51fa\u663e\u793a\u7684\u5355\u5143\u683c\u63d0\u4f9b\u6807\u8bb0\u7684\u8f93\u51fa\u3002\u00a0<\/span><\/p>\n<p><span>\u8981\u67e5\u770b\u6b64\u5de5\u5177\u7684\u5b9e\u9645\u64cd\u4f5c\u793a\u4f8b\uff0c\u8bf7\u89c2\u770b\u6b64\u5904\u7684\u89c6\u9891\u6f14\u793a\uff1a\u00a0<\/span><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><span>https:\/\/youtu.be\/emeC2EQxDj0<\/span><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><span>\u6a21\u677f\u5316\u5de5\u5177\u53ea\u662f\u4e00\u4e2a\u8d77\u70b9<\/span><\/h2>\n<p><span>\u5f53\u60a8\u5f00\u59cb\u4f7f\u7528\u6211\u63d0\u4f9b\u7684\u6587\u4ef6\u6765\u63d0\u5347\u60a8\u7684\u9884\u6d4b\u6280\u80fd\u65f6\uff0c\u6211\u5e0c\u671b\u60a8\u80fd\u627e\u5230\u673a\u4f1a\u81ea\u5b9a\u4e49\u6a21\u578b\u4ee5\u66f4\u597d\u5730\u6ee1\u8db3\u60a8\u7684\u9700\u6c42\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u5e94\u8003\u8651\u4e24\u4e2a\u9884\u9632\u63aa\u65bd\uff1a<\/span><\/p>\n<h3 class=\"wp-block-heading\"><strong><span>\u7edf\u8ba1\u5b66\u5927\u5e08\u4e54\u6cbb\u00b7\u535a\u514b\u65af\uff08George Box\uff09\u66fe\u8bf4\u8fc7\uff1a\u201c\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u6240\u6709\u6a21\u578b\u90fd\u662f\u9519\u8bef\u7684\uff0c\u4f46\u6709\u4e9b\u6a21\u578b\u662f\u6709\u7528\u7684\u3002\u201d<\/span><\/strong><\/h3>\n<p><span>\u4f7f\u7528\u8fd9\u4e9b\u548c\u5176\u4ed6\u9884\u6d4b\u5de5\u5177\u4f5c\u4e3a\u6307\u5bfc\u6765\u5e2e\u52a9\u60a8\u505a\u51fa\u51b3\u7b56\uff0c\u800c\u4e0d\u662f\u4f5c\u4e3a\u5b8c\u7f8e\u4e8b\u5b9e\u7684\u6765\u6e90\u3002\u4f8b\u5982\uff0c\u5728\u6a21\u578b\u4e2d\u6dfb\u52a0\u4e8c\u7ea7\u548c\u4e09\u7ea7\u4e0d\u786e\u5b9a\u53d8\u91cf\u53ef\u80fd\u4f1a\u63d0\u4f9b\u4ef7\u503c\u5e76\u589e\u52a0\u60a8\u5728\u67d0\u4e9b\u9886\u57df\u7684\u4fe1\u5fc3\u3002\u4f46\u662f\uff0c\u5b83\u4e5f\u53ef\u80fd\u9020\u6210\u865a\u5047\u7684\u5b89\u5168\u6027\u5e76\u5ffd\u7565\u53ef\u80fd\u626d\u66f2\u60a8\u7684\u9884\u6d4b\u7684\u53d8\u91cf\u4e4b\u95f4\u7684\u76f8\u4e92\u4f5c\u7528\u3002\u4e0d\u8981\u4e3a\u4e86\u8ffd\u6c42\u5b8c\u6574\u6027\u6216\u590d\u6742\u6027\u800c\u727a\u7272\u5b9e\u7528\u6027\u3002\u00a0<\/span><\/p>\n<h3 class=\"wp-block-heading\"><strong><span>\u8d70\u5411\u4f1f\u5927\uff0c\u4e0d\u8981\u5954\u8dd1\u3002<\/span><\/strong><\/h3>\n<p><span>\u65e0\u8bba\u4f55\u65f6\u6784\u5efa\u6216\u81ea\u5b9a\u4e49\u6a21\u578b\uff0c\u8bf7\u52a1\u5fc5\u53cd\u590d\u68c0\u67e5\u516c\u5f0f\uff0c\u4ee5\u786e\u4fdd\u6b63\u786e\u5b9a\u4e49\u53d8\u91cf\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u907f\u514d\u505a\u51fa\u8349\u7387\u7684\u5047\u8bbe\u6216\u4e0d\u52a0\u8d28\u7591\u5730\u63a5\u53d7\u4ee4\u4eba\u5403\u60ca\u7684\u7ed3\u679c\u3002\u8fd9\u4e9b\u5de5\u5177\u5e94\u8be5\u6709\u52a9\u4e8e\u91cf\u5316\u73b0\u5b9e\u573a\u666f\u4e2d\u7684\u672a\u77e5\u6570\uff0c\u5e76\u4e14\u8f93\u51fa\u5e94\u8be5\u843d\u5728\u4e00\u822c\u9884\u671f\u7684\u8303\u56f4\u5185\u3002\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u6765\u91cf\u5316\u672a\u77e5\u6570\u548c\u73b0\u5b9e\u751f\u6d3b\u573a\u666f\u3002 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