{"id":282,"date":"2024-08-13T10:47:17","date_gmt":"2024-08-13T02:47:17","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=282"},"modified":"2024-08-13T10:47:17","modified_gmt":"2024-08-13T02:47:17","slug":"shopify-seo-%e6%8c%87%e5%8d%97%ef%bc%9a%e5%a6%82%e4%bd%95%e5%a2%9e%e5%8a%a0%e5%95%86%e5%ba%97%e7%9a%84%e8%87%aa%e7%84%b6%e6%b5%81%e9%87%8f","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=282","title":{"rendered":"Shopify SEO \u6307\u5357\uff1a\u5982\u4f55\u589e\u52a0\u5546\u5e97\u7684\u81ea\u7136\u6d41\u91cf"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>SEO \u6280\u5de7\u53ef\u5e2e\u52a9\u60a8\u5168\u9762\u4f18\u5316 Shopify \u7f51\u7ad9\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u548c\u66f4\u591a\u7684\u9500\u91cf\u3002<\/span><\/h2>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><em><span>\u672c\u6307\u5357\u4e8e 2020 \u5e74 5 \u6708 21 \u65e5\u9996\u6b21\u53d1\u5e03\u3002\u5b83\u4e8e 2022 \u5e74 2 \u6708 4 \u65e5\u66f4\u65b0\uff0c\u5305\u542b\u65b0\u4fe1\u606f\u3002<\/span><\/em><\/p>\n<p><span>\u9488\u5bf9 Google\u3001Bing \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u60a8\u7684 Shopify \u5728\u7ebf\u5546\u5e97\u5bf9\u4e8e\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u53d1\u73b0\u60a8\u7684\u7f51\u7ad9\u81f3\u5173\u91cd\u8981\u3002\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO) \u7684\u8bb8\u591a\u539f\u5219\u90fd\u57fa\u4e8e\u4e3a\u7528\u6237\u63d0\u4f9b\u79ef\u6781\u7684\u4f53\u9a8c\u3002\u60a8\u7684 Shopify \u5546\u5e97\u8d8a\u5bb9\u6613\u88ab\u53d1\u73b0\u548c\u4f7f\u7528\uff0c\u4eba\u4eec\u5c31\u8d8a\u6709\u53ef\u80fd\u5728\u60a8\u8fd9\u91cc\u8d2d\u7269\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u7684 SEO \u6307\u5357<\/span><span>\u4e2d\u4ecb\u7ecd\u7684\u57fa\u672c\u77e5\u8bc6\u4e5f\u9002\u7528\u4e8e Shopify SEO\uff0c\u4f46\u8981\u8ba9 Shopify \u7f51\u7ad9\u5b8c\u5168\u9488\u5bf9\u641c\u7d22\u8fdb\u884c\u4f18\u5316\uff0c\u9700\u8981\u4e00\u4e9b\u6280\u5de7\u3002\u5728\u8bc4\u4f30\u5e73\u53f0\u7684 SEO \u529f\u80fd\u65f6\uff0c\u8fd8\u8981\u6ce8\u610f\u4e00\u4e9b\u7ec6\u5fae\u5dee\u522b\u548c\u5176\u4ed6\u56e0\u7d20\u3002<\/span><\/p>\n<p><strong><em><span>\u83b7\u53d6 SEO \u56e0\u7d20\u5468\u671f\u8868<\/span><\/em><\/strong><\/p>\n<p><span>\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba SEO \u57fa\u7840\u77e5\u8bc6\u548c\u6280\u672f\u8003\u8651\u56e0\u7d20\uff0c\u4ee5\u63d0\u9ad8\u60a8\u7684 Shopify \u5546\u5e97\u7684\u641c\u7d22\u6392\u540d\uff0c\u4ece\u800c\u589e\u52a0\u6d41\u91cf\u548c\u9500\u552e\u989d\u3002<\/span><\/p>\n<h2 id=\"h-shopify-seo-basics\" class=\"wp-block-heading\"><span>Shopify SEO \u57fa\u7840\u77e5\u8bc6<\/span><\/h2>\n<p><strong><span>Shopify \u7684\u9875\u9762\u7f16\u8f91\u5668\u3002Shopify<\/span><\/strong><span>\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf (CMS) \u6709\u4e00\u4e2a\u9875\u9762\u7f16\u8f91\u5668\uff0c\u5e26\u6709\u7b80\u5355\u7684\u7528\u6237\u754c\u9762\uff0c\u53ef\u7528\u4e8e\u6784\u5efa\u767b\u5f55\u9875\u9762\u3001\u6536\u85cf\u9875\u9762\u3001\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u548c\u535a\u5ba2\u6587\u7ae0\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-334980 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-516x600.png\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-516x600.png 516w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-291x338.png 291w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-97x113.png 97w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-768x893.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-1322x1536.png 1322w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-150x174.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1.png 1442w\" alt=\"\u4f7f\u7528 Shopify \u7684\u9875\u9762\u7f16\u8f91\u5668\u6539\u5584 SEO\" width=\"516\" height=\"600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-516x600.png 516w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-291x338.png 291w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-97x113.png 97w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-768x893.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-1322x1536.png 1322w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-150x174.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1.png 1442w\" data-lazy-sizes=\"(max-width: 516px) 100vw, 516px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_add_page-1-516x600.png\" data-ll-status=\"loaded\" \/><figcaption><span>Shopify \u7684\u9875\u9762\u7f16\u8f91\u5668\u3002<\/span><\/figcaption><\/figure>\n<\/div>\n<p><span>\u9875\u9762\u7f16\u8f91\u5668\u5141\u8bb8\u4f7f\u7528\u57fa\u672c\u683c\u5f0f\u9009\u9879\u3001\u6807\u9898\u3001\u8868\u683c\u4ee5\u53ca\u4f7f\u7528 HTML \u8fdb\u884c\u7f16\u8f91\u7684\u529f\u80fd\u3002\u60a8\u8fd8\u53ef\u4ee5\u4e0a\u4f20\u7167\u7247\u5e76\u5c06\u89c6\u9891\u5d4c\u5165\u5230\u9875\u9762\u4e2d\u3002<\/span><\/p>\n<p><span>\u641c\u7d22\u5f15\u64ce\u5217\u8868\u9884\u89c8\u90e8\u5206\u4f1a\u6839\u636e\u60a8\u5728\u9875\u9762\u8be6\u7ec6\u4fe1\u606f\u90e8\u5206\u8f93\u5165\u7684\u5185\u5bb9\u81ea\u52a8\u751f\u6210\u9875\u9762\u6807\u9898\u548c\u5143\u63cf\u8ff0\u3002\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0c\u60a8\u7684\u9875\u9762\u6807\u9898\u7528\u4e8e\u6807\u9898\u6807\u7b7e\u548c H1\uff0c\u800c\u60a8\u7684\u63cf\u8ff0\u7528\u4e8e\u5143\u63cf\u8ff0\u3002\u7f51\u7ad9\u6240\u6709\u8005\u53ef\u4ee5\u901a\u8fc7\u4fee\u6539\u5176\u641c\u7d22\u5f15\u64ce\u9884\u89c8\u90e8\u5206\u6765\u8986\u76d6\u8fd9\u4e9b\u81ea\u52a8\u9ed8\u8ba4\u503c\u3002<\/span><\/p>\n<p><span>\u9875\u9762<\/span><a href=\"https:\/\/searchengineland.com\/guide\/seo\/html-code-search-engine-ranking\"><span>\u6807\u9898\u662f\u91cd\u8981\u7684\u6392\u540d\u56e0\u7d20<\/span><\/a><span>\u3002\u5b83\u4eec\u4e3a\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u6709\u5173\u9875\u9762\u5185\u5bb9\u7684\u4fe1\u606f\uff0c\u5e76\u4e14\u901a\u5e38\u4f5c\u4e3a\u641c\u7d22\u7ed3\u679c\u7684\u6807\u9898\u51fa\u73b0\u3002<\/span><\/p>\n<p><span>\u5143\u63cf\u8ff0\u901a\u5e38\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u7684\u6807\u9898\u4e0b\u3002\u5b83\u4eec\u5e94\u8be5\u4e3a\u6f5c\u5728\u5ba2\u6237\u603b\u7ed3\u9875\u9762\u5185\u5bb9\uff0c\u5e76\u6709\u52a9\u4e8e\u63d0\u9ad8\u60a8\u7f51\u7ad9\u7684\u70b9\u51fb\u7387\u3002<\/span><\/p>\n<p><span>Shopify \u9875\u9762\u7f16\u8f91\u5668\u5141\u8bb8\u60a8\u624b\u52a8\u4fee\u6539\u6807\u9898\u548c\u63cf\u8ff0\u3002\u5982\u679c\u60a8\u5bf9\u81ea\u52a8\u751f\u6210\u7684\u6807\u9898\u548c\u63cf\u8ff0\u4e0d\u6ee1\u610f\uff0c\u8bf7\u5bf9\u5176\u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u5305\u542b\u60a8\u60f3\u8981\u6392\u540d\u7684\u76ee\u6807\u5173\u952e\u5b57\uff0c\u5e76\u5438\u5f15\u6d4f\u89c8\u641c\u7d22\u7ed3\u679c\u7684\u5ba2\u6237\u3002<\/span><\/p>\n<p><strong><span>\u5206\u6790\u3002Shopify<\/span><\/strong><span>\u7f51\u7ad9\u517c\u5bb9\u4e24\u4e2a\u975e\u5e38\u6709\u7528\u7684\u514d\u8d39\u5de5\u5177\uff1a<\/span><span>Go<\/span><span>ogle Search Console<\/span><span>\u548c Google Analytics\u3002Google\u00a0<\/span><span>Search Console<\/span><span>\u53ef\u5e2e\u52a9\u7f51\u7ad9\u6240\u6709\u8005\u76d1\u63a7\u548c\u6392\u9664\u5176\u7f51\u7ad9\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5b58\u5728\u95ee\u9898\uff0c\u5e76\u63d0\u4f9b\u5c06\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u5f15\u5bfc\u5230\u60a8\u7f51\u9875\u7684\u67e5\u8be2\u6570\u636e\u3002Google Analytics \u5411\u60a8\u5c55\u793a\u4eba\u4eec\u5982\u4f55\u5230\u8fbe\u60a8\u7684\u7f51\u7ad9\u4ee5\u53ca\u5230\u8fbe\u540e\u7684\u884c\u4e3a\u3002Search Console \u548c Analytics \u662f SEO \u7684\u5173\u952e\u5de5\u5177\u3002<\/span><\/p>\n<p><span>\u8981\u5c06\u60a8\u7684Shopify<\/span><span>\u5546\u5e97\u8fde\u63a5\u5230 Google Search Console\uff0c\u60a8\u9700\u8981\u5728\u4e3b\u9875\u4e0a\u6dfb\u52a0\u4e00\u6bb5\u4ee3\u7801\uff08Shopify \u6709\u4e00\u4e2a\u5f88\u68d2\u7684<\/span><span>\u89c6\u9891<\/span><span>\u4ecb\u7ecd\u6b64\u5185\u5bb9\uff09\u3002\u5728\u4e3a\u60a8\u7684 Shopify \u5546\u5e97\u9a8c\u8bc1 Search Console \u5e10\u6237\u65f6\uff0c\u9700\u8981\u6ce8\u610f\u4e24\u70b9\uff1aGoogle \u53ea\u4f1a\u7d22\u5f15\u5f53\u524d\u4e3b\u9898\uff0c\u5e76\u4e14\u53ea\u6709\u5f53\u4e3b\u9898\u5904\u4e8e\u6d3b\u52a8\u72b6\u6001\u4e14\u4e0d\u53d7\u5bc6\u7801\u4fdd\u62a4\u65f6\u624d\u4f1a\u7d22\u5f15\uff08\u65b0\u5546\u5bb6\u901a\u5e38\u4f1a\u5bf9\u5176\u7f51\u7ad9\u8fdb\u884c\u5bc6\u7801\u4fdd\u62a4\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5c1a\u672a\u51c6\u5907\u597d\u53d1\u5e03\uff09\u3002<\/span><\/p>\n<p><span>\u8bbe\u7f6e Google Analytics \u975e\u5e38\u7b80\u5355\uff0c\u53ea\u9700<\/span><span>\u5728\u60a8\u7684 Shopify \u7f51\u7ad9\u504f\u597d\u8bbe\u7f6e\u4e2d\u542f\u7528\u5b83<\/span><span>\uff0c\u83b7\u53d6\u60a8\u7684\u8ddf\u8e2a ID \u5e76\u5c06\u5176\u7c98\u8d34\u5230 Shopify \u5185\u7684\u76f8\u5173\u5b57\u6bb5\u4e2d\u5373\u53ef\u3002<\/span><\/p>\n<p><strong><span>[\u4e13\u4e1a\u63d0\u793a]<\/span><\/strong>\u00a0<strong><span>\u4f7f\u7528 Shopify \u7684 URL \u7ed3\u6784\u6765\u5e2e\u52a9\u7ec6\u5206\u5206\u6790<\/span><\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u7531\u4e8e Shopify \u62e5\u6709\u4e25\u683c\u7684 URL \u7ed3\u6784\uff0c\u56e0\u6b64\u53ef\u4ee5\u8f7b\u677e\u5730\u5728 Google Search Console\u3001Google Analytics \u7b49\u4e2d\u7ec6\u5206\u67d0\u4e9b\u7c7b\u578b\u7684\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u60f3\u67e5\u770b\u4ea7\u54c1\u7684\u8868\u73b0\uff0c\u53ea\u9700\u901a\u8fc7\u5305\u542b\u201c\/products\/\u201d\u7684 URL \u8fc7\u6ee4\u6570\u636e\u5373\u53ef\uff01\u540c\u6837\u7684\u6280\u5de7\u4e5f\u9002\u7528\u4e8e\u6536\u85cf\u96c6 (\/collections\/)\u3001\u535a\u5ba2\u6587\u7ae0 (\/blogs\/) \u548c\u9875\u9762 (\/pages\/)\u3002<\/span><\/p>\n<p><cite><strong><span>-Kevin Wallner\uff0cFirst Chair Digital \u521b\u59cb\u4eba<\/span><\/strong><\/cite><\/p><\/blockquote>\n<p><strong><span>\u57df\u540d\u548c\u5b89\u5168\u3002<\/span><\/strong><span>\u60a8\u53ef\u4ee5\u901a\u8fc7 Shopify \u8d2d\u4e70\u81ea\u5b9a\u4e49\u57df\u540d\uff1b\u8be5\u5e73\u53f0\u751a\u81f3\u6709\u4e00\u4e2a\u514d\u8d39\u5de5\u5177\u6765<\/span><span>\u68c0\u67e5\u57df\u540d\u53ef\u7528\u6027<\/span><span>\u5e76\u751f\u6210\u66ff\u4ee3\u57df\u540d\u3002\u5982\u679c\u60a8\u4e0d\u60f3\u8981\u81ea\u5b9a\u4e49\u57df\u540d\uff0c\u60a8\u7684\u7f51\u7ad9 URL \u5c06\u662f yoursitename.myshopify.com\u3002\u62e5\u6709\u81ea\u5df1\u7684\u81ea\u5b9a\u4e49\u57df\u540d\u53ef\u4ee5\u66f4\u597d\u5730\u5851\u9020\u54c1\u724c\uff0c\u4f20\u8fbe\u66f4\u591a\u7684\u4e13\u4e1a\u6027\uff0c\u5e76\u5927\u5927\u589e\u52a0\u60a8\u5728\u641c\u7d22\u60a8\u7684\u4f01\u4e1a\u540d\u79f0\u65f6\u6392\u540d\u9760\u524d\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u9009\u62e9\u81ea\u5b9a\u4e49\u57df\u540d\uff0c\u8bf7\u767b\u5f55 Shopify \u8d26\u6237\u5e76\u524d\u5f80\u201c\u8bbe\u7f6e\u201d&gt;\u201c\u57df\u540d\u201d\uff08\u5728\u5de6\u4fa7\u5bfc\u822a\u83dc\u5355\u4e2d\uff09\uff0c\u68c0\u67e5 .myshopify.com \u57df\u540d\u662f\u5426\u91cd\u5b9a\u5411\u5230\u4e3b\u57df\u540d\u3002\u60a8\u7684\u4e3b\u57df\u540d\u5e94\u8be5\u663e\u793a\u201c\u6765\u81ea\u6240\u6709\u57df\u540d\u7684\u6d41\u91cf\u91cd\u5b9a\u5411\u5230\u6b64\u4e3b\u57df\u540d\u201d\u3002\u5982\u679c\u6ca1\u6709\uff0c\u8bf7\u70b9\u51fb\u201c\u542f\u7528\u91cd\u5b9a\u5411\u201d\u3002\u8fd9\u6837\u505a\u5c06\u6709\u52a9\u4e8e\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u53ea\u5411\u641c\u7d22\u8005\u663e\u793a\u60a8\u7684\u4e3b\u57df\u540d\uff0c\u800c\u4e0d\u662f\u540c\u65f6\u663e\u793a\u4e3b\u57df\u540d\u548c .myshopify.com \u57df\u540d\u3002<\/span><\/p>\n<p><span>\u6240\u6709 Shopify \u8ba1\u5212\u90fd\u9644\u5e26 SSL \u8bc1\u4e66\uff0c\u8be5\u8bc1\u4e66\u53ef\u52a0\u5bc6\u60a8\u7684\u7f51\u7ad9\u4e0e\u5176\u8bbf\u95ee\u8005\u4e4b\u95f4\u53d1\u9001\u7684\u6570\u636e\u3002\u8fd9\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a Google \u4f1a<\/span><span>\u7565\u5fae\u63d0\u9ad8\u5b89\u5168\u7f51\u7ad9\u7684\u6392\u540d<\/span><span>\uff0c\u5e76\u4e14\u5f53\u7528\u6237\u5c1d\u8bd5\u8bbf\u95ee\u6ca1\u6709 SSL \u8bc1\u4e66\u7684\u7f51\u7ad9\u65f6\uff0c\u8bb8\u591a<\/span><span>\u6d4f\u89c8\u5668\u90fd\u4f1a\u663e\u793a\u5b89\u5168\u8b66\u544a<\/span><span>\u3002\u60a8\u53ef\u4ee5\u5c06\u8fd9\u4e00\u9879\u4ece\u60a8\u7684\u62c5\u5fe7\u6e05\u5355\u4e2d\u5254\u9664\u3002<\/span><\/p>\n<p><strong><span>\u7f51\u7ad9\u901f\u5ea6\u3002<\/span><\/strong><span>\u7f51\u7ad9<\/span><span>\u901f\u5ea6\u548c\u5b89\u5168\u6027\u662f Google \u6392\u540d\u56e0\u7d20<\/span><span>\uff0c\u4e0e\u7528\u6237\u4f53\u9a8c\u5bc6\u5207\u76f8\u5173\u3002\u52a0\u8f7d\u65f6\u95f4\u8fc7\u6162\u53ef\u80fd\u4f1a\u5bfc\u81f4\u5ba2\u6237\u5728\u60a8\u7684\u9875\u9762\u52a0\u8f7d\u4e4b\u524d\u8df3\u51fa\uff0c\u8fd9\u610f\u5473\u7740\u4ed6\u4eec\u4e0d\u4f1a\u4ece\u60a8\u8fd9\u91cc\u8d2d\u4e70\u3002<\/span><\/p>\n<p><span>\u4e3a\u4f60\u7684 Shopify \u5546\u5e97\u9009\u62e9\u4e00\u4e2a\u8f7b\u91cf\u7ea7\u4e3b\u9898\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5728\u901f\u5ea6\u4f18\u5316\u65b9\u9762\u53d6\u5f97\u9886\u5148\u5730\u4f4d\u3002Go Fish Digital \u7535\u5b50\u5546\u52a1\u603b\u76d1 Chris Long \u5728\u6211\u4eec<\/span><span>\u4e0e Search Engine Land \u7684 Shopify SEO \u76f4\u64ad\u73af\u8282<\/span><span>\u4e2d\u8868\u793a\uff0c\u4e0d\u540c\u4e3b\u9898\u7684\u52a0\u8f7d\u65f6\u95f4\u53ef\u80fd\u6709\u6240\u4e0d\u540c\u3002<\/span><\/p>\n<p><span>\u4ed6\u7684\u673a\u6784\u53d1\u73b0\uff0c\u4e3b\u9898\u7684\u5e73\u5747<\/span><span>\u9996\u6b21\u5185\u5bb9\u7ed8\u5236<\/span><span>(FCP) \u65f6\u95f4\u7ea6\u4e3a 3.8 \u79d2\uff0c\u53d1\u51fa 171 \u4e2a\u8bf7\u6c42\uff0c\u5927\u5c0f\u7ea6\u4e3a 4 MB\u3002\u5982\u679c\u60a8\u5df2\u7ecf\u9009\u62e9\u4e86 Shopify \u4e3b\u9898\uff0c\u8fd9\u4e9b\u57fa\u51c6\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5224\u65ad\u60a8\u7684\u5728\u7ebf\u5546\u5e97\u7684\u8868\u73b0\u662f\u4f4e\u4e8e\u8fd8\u662f\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73\u3002<\/span><\/p>\n<p><span>\u5982\u679c\u60a8\u5c1a\u672a\u9009\u62e9\u4e3b\u9898\uff0c\u6216\u8005\u6b63\u5728\u8003\u8651\u5207\u6362\u4e3b\u9898\uff0cLong \u5df2\u6839\u636e FCP \u548c\u4ea4\u4e92\u65f6\u95f4(TTI) \u7f16\u5236\u4e86\u4e00\u4efd<\/span><span>\u8868\u73b0\u6700\u4f73\u7684 Shopify \u4e3b\u9898\u5217<\/span><span>\u8868<\/span><span>\uff0c\u5df2\u6545\u7684 Hamlet Batista \u4e5f\u53d1\u5e03\u4e86\u4e00\u4efd\u9488\u5bf9\u4f17\u591a Shopify \u4e3b\u9898\u7684\u9875\u9762\u901f\u5ea6\u5f97\u5206\u5217\u8868\u3002<\/span><\/p>\n<p><span>Shopify \u5177\u6709\u5185\u5bb9\u5206\u53d1\u7f51\u7edc (CDN)\uff0c\u65e0\u8bba\u60a8\u7684\u5ba2\u6237\u5728\u4e16\u754c\u4f55\u5904\u6d4f\u89c8\uff0c\u5b83\u90fd\u53ef\u4ee5\u5e2e\u52a9\u7f29\u77ed\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u3002\u5373\u4fbf\u5982\u6b64\uff0c\u60a8\u6700\u597d\u538b\u7f29\u56fe\u7247\uff08\u66f4\u591a\u4fe1\u606f\u89c1\u4e0b\u6587\uff09\u5e76\u5b9e\u65bd\u5ef6\u8fdf\u52a0\u8f7d\u529f\u80fd\uff0c\u4ee5\u5c3d\u53ef\u80fd\u7f29\u77ed\u52a0\u8f7d\u65f6\u95f4\u3002<\/span><\/p>\n<p><span>\u5ef6\u8fdf\u52a0\u8f7d\u4e0d\u662f\u5728\u8bbf\u95ee\u8005\u8fdb\u5165\u9875\u9762\u65f6\u7acb\u5373\u52a0\u8f7d\u6240\u6709\u56fe\u7247\uff0c\u800c\u662f\u5141\u8bb8\u8bbf\u95ee\u8005\u7684\u6d4f\u89c8\u5668\u5728\u6eda\u52a8\u65f6\u52a0\u8f7d\u56fe\u7247\uff0c\u4ece\u800c\u51cf\u5c11\u524d\u671f\u52a0\u8f7d\u65f6\u95f4\u3002\u201c\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u5f00\u53d1\u4eba\u5458\u5b9e\u9645\u4e0a\u975e\u5e38\u5bb9\u6613\u5b9e\u73b0\uff0c\u201dLong \u8bf4\u3002<\/span><\/p>\n<p><span>\u8c28\u614e\u4f7f\u7528 Shopify \u5e94\u7528\uff08\u4e0b\u6587\u5c06\u8be6\u7ec6\u4ecb\u7ecd\uff09\u4e5f\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7ba1\u7406\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u3002\u6b64\u5916\uff0cGoogle \u7684<\/span><span>PageSpeed Insights<\/span><span>\u7b49\u5de5\u5177\u53ef\u4ee5\u901a\u8fc7\u5efa\u8bae\u4e0d\u540c\u7684\u56fe\u50cf\u683c\u5f0f\u548c\u5176\u4ed6\u901f\u5ea6\u4f18\u5316\u6765\u5e2e\u52a9\u60a8\u53d1\u73b0\u66f4\u591a\u63d0\u9ad8\u7f51\u7ad9\u901f\u5ea6\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<p><strong><span>\u56fe\u7247\u4f18\u5316\u3002<\/span><\/strong><span>\u7531\u4e8e\u7535\u5b50\u5546\u52a1\u5546\u5e97\u901a\u5e38\u6709\u5f88\u591a\u4ea7\u54c1\u7167\u7247\uff0c\u56e0\u6b64\u56fe\u7247\u4f18\u5316\u662f\u5173\u952e\u3002\u5373\u4f7f\u4f7f\u7528 Shopify \u7684 CDN\uff0c<\/span><span>\u56fe\u50cf\u6587\u4ef6\u5927\u5c0f\u4e5f\u4f1a\u4e0d\u6210\u6bd4\u4f8b\u5730\u589e\u52a0\u9875\u9762\u52a0\u8f7d\u65f6\u95f4<\/span><span>\u3002<\/span><\/p>\n<p><span>\u9009\u62e9\u5408\u9002\u7684\u683c\u5f0f\u6765\u538b\u7f29\u56fe\u50cf\u662f\u63a7\u5236\u6587\u4ef6\u5927\u5c0f\u7684\u4e00\u79cd\u65b9\u6cd5\uff1aJPEG \u901a\u5e38\u6bd4 PNG \u7684\u6587\u4ef6\u5927\u5c0f\u66f4\u5c0f\uff0c\u5f53\u60a8\u9700\u8981\u56fe\u50cf\u4e2d\u7684\u900f\u660e\u80cc\u666f\u65f6\uff0cPNG \u66f4\u4e3a\u5408\u9002\u3002<\/span><\/p>\n<p><span>\u6bcf\u5f20\u56fe\u7247\u90fd\u5e94\u5206\u914d\u4e00\u4e2a alt \u5c5e\u6027\u3002\u56fe\u7247 alt \u6587\u672c\u4e3a\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u4e86\u66f4\u591a\u5173\u4e8e\u9875\u9762\u5185\u5bb9\u7684\u80cc\u666f\u4fe1\u606f\uff0c\u4ece\u800c\u53ef\u4ee5\u63d0\u9ad8\u76f8\u5173\u6027\uff0c\u8fdb\u800c\u63d0\u9ad8\u6392\u540d\u3002\u6b64\u5916\uff0c\u5bf9\u4e8e\u4f9d\u8d56\u5c4f\u5e55\u9605\u8bfb\u5668\u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\uff0c\u7cfb\u7edf\u4f1a\u5927\u58f0\u6717\u8bfb alt \u6587\u672c\uff0c\u56e0\u6b64\u6dfb\u52a0\u5b83\u5c06\u6709\u52a9\u4e8e\u60a8<\/span><span>\u9075\u5b88\u6570\u5b57\u65e0\u969c\u788d\u6807\u51c6<\/span><span>\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-379940 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-800x492.jpg.webp\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-800x492.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-549x338.jpg.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-184x113.jpg.webp 184w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-768x473.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-150x92.jpg.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1.jpg.webp 1383w\" alt=\"Shopify \u4e2d\u56fe\u7247\u7684\u7f16\u8f91\u66ff\u4ee3\u6587\u672c\u529f\u80fd\" width=\"800\" height=\"492\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-800x492.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-549x338.jpg.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-184x113.jpg.webp 184w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-768x473.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-150x92.jpg.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1.jpg.webp 1383w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/02\/shopify_alt_text_edit-1-800x492.jpg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u5728 Shopify \u7ba1\u7406\u5458\u4e2d\uff0c<\/span><span>\u53ef\u4ee5<\/span><span>\u901a\u8fc7\u5bfc\u822a\u5230\u6240\u9700\u7684\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u5e76\u5355\u51fb\u6240\u9700\u7684\u56fe\u50cf\u6216\u5a92\u4f53\u9879\u76ee\u6765\u6dfb\u52a0\u66ff\u4ee3\u6587\u672c\u3002\u5c06\u6253\u5f00\u5a92\u4f53\u9884\u89c8\u9875\u9762\uff0c\u60a8\u53ef\u4ee5\u5355\u51fb\u201c\u6dfb\u52a0\u66ff\u4ee3\u6587\u672c\u201d\u6765\u7f16\u8f91\u5b57\u6bb5\u3002\u5b8c\u6210\u540e\uff0c\u4fdd\u5b58\u66ff\u4ee3\u6587\u672c\u5e76\u9000\u51fa\u9884\u89c8\u9875\u9762\u3002<\/span><\/p>\n<p><span>\u5e97\u4e3b\u53ef\u4ee5\u4f7f\u7528\u56fe\u7247\u4f18\u5316\u5e94\u7528\u7a0b\u5e8f\uff08\u4e0b\u4e00\u8282\u5c06\u8be6\u7ec6\u4ecb\u7ecd Shopify \u5e94\u7528\u7a0b\u5e8f\uff09\u6765\u81ea\u52a8\u6267\u884c\u5176\u4e2d\u4e00\u4e9b\u4efb\u52a1\u3002TinyIMG\u00a0<\/span><span>SEO \u56fe\u50cf\u4f18\u5316\u5668<\/span><span>\u62e5\u6709\u6570\u767e\u6761\u4e94\u661f\u8bc4\u4ef7\uff0c\u53ef\u4ee5\u901a\u8fc7\u538b\u7f29\u56fe\u7247\u6765\u5e2e\u52a9\u7f29\u77ed\u52a0\u8f7d\u65f6\u95f4\u3002<\/span><\/p>\n<p><span>Shopify \u786e\u5b9e\u63d0\u4f9b\u4e86\u56fe\u7247\u7ad9\u70b9\u5730\u56fe\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9 Google \u627e\u5230\u60a8\u7684\u56fe\u7247\uff0c\u4ee5\u4fbf\u5b83\u4eec\u6709\u53ef\u80fd\u51fa\u73b0\u5728\u56fe\u7247\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u5e76\u4e3a\u641c\u7d22\u8005\u63d0\u4f9b\u53e6\u4e00\u79cd\u53d1\u73b0\u60a8\u4ea7\u54c1\u7684\u65b9\u5f0f\u3002\u4f46\u662f\uff0cShopify \u7684\u56fe\u7247\u7ad9\u70b9\u5730\u56fe\u4ec5\u5305\u542b\u6bcf\u4e2a\u4ea7\u54c1\u4e00\u5f20\u56fe\u7247\uff0c\u4e0d\u5305\u542b\u5176\u4ed6\u5143\u6570\u636e\u3002\u4e3a\u4e86\u8ba9\u66f4\u591a\u56fe\u7247\u88ab\u7d22\u5f15\uff0cFirst Chair Digital \u7684\u521b\u59cb\u4eba Kevin Wallner \u63a8\u8350\u4f7f\u7528<\/span><span>Image Sitemap \u5e94<\/span><a href=\"https:\/\/www.imagesitemap.com\/\" target=\"_blank\" rel=\"noopener\"><span>\u7528<\/span><\/a><span>\uff0c\u5b83\u53ef\u4ee5\u4e3a\u60a8\u5546\u5e97\u4e2d\u7684\u6240\u6709\u56fe\u7247\u6784\u5efa\u3001\u63d0\u4ea4\u3001\u76d1\u63a7\u548c\u66f4\u65b0 XML \u7ad9\u70b9\u5730\u56fe\u3002<\/span><\/p>\n<p><strong><span>Shopify \u5e94\u7528\u3002Shopify<\/span><\/strong><span>\u7b49\u5e73\u53f0\u7684\u4e00\u5927\u4f18\u52bf\u662f\u5176\u5e94\u7528\u751f\u6001\u7cfb\u7edf\uff0c\u5b83\u8ba9\u60a8\u65e0\u9700\u7f16\u7801\u5373\u53ef\u8f7b\u677e\u5411\u60a8\u7684\u7f51\u7ad9\u6dfb\u52a0\u66f4\u591a\u529f\u80fd\u548c\u5de5\u5177\u3002\u6709\u4e9b\u5e94\u7528\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7ba1\u7406\u5e93\u5b58\u3001\u63a5\u6536\u5ba2\u6237\u652f\u6301<\/span>\u4e24\u4e2a\u5e94\u7528\u7a0b\u5e8f\u4e5f\u53ef\u4ee5\u7528\u4e8e\u542f\u52a8\u8d2d\u7269\u6d3b\u52a8\u3002<\/p>\n<p><span>\u8fd8\u6709\u8bb8\u591a\u5176\u4ed6\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5b8c\u6210\u4e00\u4e9b\u4e8b\u60c5\uff0c\u4f8b\u5982\u6dfb\u52a0\u4ea7\u54c1\u8bc4\u8bba\uff0c\u4ee5\u4fbf\u5411\u5ba2\u6237\u63d0\u4f9b\u6709\u5173\u60a8\u6240\u552e\u4ea7\u54c1\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u4f1a\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u663e\u793a\u661f\u7ea7\u8bc4\u5b9a\uff0c\u4ece\u800c\u63d0\u9ad8\u60a8\u7684\u70b9\u51fb\u7387\u3002<\/span><\/p>\n<p><span>\u5728\u52a0\u8f7d\u5e94\u7528\u7a0b\u5e8f\u4e4b\u524d\uff0c\u8bf7\u8bb0\u4f4f\u5b83\u4eec\u4f1a\u4e3a\u60a8\u7684\u7f51\u7ad9\u6dfb\u52a0\u989d\u5916\u7684\u4ee3\u7801\u3002\u5728\u7528\u6237\u7aef\u52a0\u8f7d\u7684\u5e94\u7528\u7a0b\u5e8f\uff08\u4f8b\u5982\u4e00\u4e9b\u5141\u8bb8\u60a8\u81ea\u5b9a\u4e49\u5546\u5e97\u8bbe\u8ba1\u7684\u5e94\u7528\u7a0b\u5e8f\uff09\u53ef\u80fd\u4f1a\u964d\u4f4e\u7f51\u7ad9\u901f\u5ea6\u3002<\/span><\/p>\n<p><strong><span>\u7ad9\u70b9\u5730\u56fe\u3002<\/span><\/strong><span>\u7ad9\u70b9\u5730\u56fe\u5305\u542b\u6709\u5173\u60a8\u7684\u9875\u9762\u548c\u6587\u4ef6\u7684\u4fe1\u606f\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u4f7f\u7528\u5b83\u6765\u6293\u53d6\u548c\u7d22\u5f15\u60a8\u7684\u7f51\u7ad9 &#8211; \u6b64\u8fc7\u7a0b\u4f7f\u60a8\u7684\u9875\u9762\u80fd\u591f\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002Shopify \u4f1a\u81ea\u52a8\u4e3a\u6240\u6709\u7f51\u7ad9<\/span><span>\u751f\u6210<\/span><span>\u4e00\u4e2a sitemap.xml \u6587\u4ef6\uff0c\u5176\u4e2d\u5305\u542b\u6307\u5411\u60a8\u7684\u9875\u9762\u3001\u4ea7\u54c1\u3001\u56fe\u7247\u3001\u6536\u85cf\u548c\u535a\u5ba2\u6587\u7ae0\u7684\u94fe\u63a5\u3002\u9a8c\u8bc1\u60a8\u7684 Google Search Console \u5e10\u6237\u540e\uff0c\u5c06\u60a8\u7684\u7ad9\u70b9\u5730\u56fe\u63d0\u4ea4\u7ed9 Google\uff0c\u4ee5\u5e2e\u52a9\u5b83\u67e5\u627e\u548c\u7d22\u5f15\u60a8\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><strong><span>\u6293\u53d6\u4f18\u5316\u3002<\/span><\/strong><span>\u5bf9\u4e8e\u60f3\u8981\u63a7\u5236\u6293\u53d6\u54ea\u4e9b\u9875\u9762\u7684\u5546\u5bb6\uff0cShopify \u73b0\u5728\u5141\u8bb8\u7f51\u7ad9\u6240\u6709\u8005<\/span><span>\u7f16\u8f91<\/span><span>\u4ed6\u4eec\u7684 robo<\/span>\u5355\u3001\u8fd0\u884c\u8054\u76df\u8ba1\u5212\uff0c\u5f53\u7136\uff0c\u8fd8\u53ef\u4ee5\u4f18\u5316\u60a8\u7684\u7f51\u7ad9\u4ee5\u8fdb\u884c\u641c\u7d22\u3002<\/p>\n<p>Shopify \u6709\u51e0\u5341\u4e2a SEO \u5e94\u7528\uff0c\u5305\u62ecYoast SEO\uff0c\u5b83\u63d0\u4f9b\u7684\u529f\u80fd\u4e0e\u8457\u540d\u7684 WordPress \u76f8\u540c\u3002Yoast SEO \u53ef\u4ee5\u5e2e\u52a9\u60a8\u63a7\u5236 Google \u641c\u7d22\u548c\u793e\u4ea4\u5a92\u4f53\u4e2d\u7684\u6807\u9898\u548c\u63cf\u8ff0\uff0c\u5e76\u63d0\u4f9b\u53ef\u8bfb\u6027\u53cd\u9988\u3002\u5b83\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5b9e\u73b0\u7ed3\u6784\u5316\u6570\u636e\uff0c\u8fd9\u975e\u5e38\u6709\u7528\uff0c\u56e0\u4e3a\u7ed3\u6784\u5316\u6570\u636e\u7528\u4e8e\u4e3a\u56fe\u7247\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4ea7\u54c1\u4fe1\u606f\u63d0\u4f9b\u652f\u6301\uff0c\u800c\u8fd9\u53cd\u8fc7\u6765\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5c06\u641c\u7d22\u8005\u4ece Google \u7684\u56fe\u7247\u7ed3\u679c\u76f4\u63a5\u5f15\u5bfc\u5230\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u3002<\/p>\n<p>2021 \u5e74\uff0cGoogle\u548cBing\u90fd\u63a8\u51fa\u4e86 Shopify \u96c6\u6210\u3002\u8fd9\u4e9b\u96c6\u6210\u5b9e\u9645\u4e0a\u662f\u5e94\u7528\u7a0b\u5e8f\uff08Google Channel\u548cMicrosoft Channel\u5e94\u7528\u7a0b\u5e8f\uff09\uff0c\u5b83\u4eec\u90fd\u5141\u8bb8\u5546\u5bb6\u5c06\u4ed6\u4eec\u7684\u4ea7\u54c1\u5305\u542b\u5728 Google \u548c Bing \u7684\u514d\u8d39\u4ea7\u54c1\u5217\u8868\u4e2d\u3002\u5bf9\u4e8e Shopify \u96f6\u552e\u5546\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u53d7\u6b22\u8fce\u7684\u8865\u5145\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u96c6\u6210\u4f7f\u4ed6\u4eec\u66f4\u5bb9\u6613\u83b7\u5f97\u66f4\u5927\u7684\u641c\u7d22\u53ef\u89c1\u6027\uff0c\u800c\u4e0d\u5fc5\u4f9d\u8d56\u4e13\u5bb6\u3002\u800c\u4e14\uff0c\u5982\u679c\u4f60\u60f3\u5ba3\u4f20\u4f60\u7684\u4ea7\u54c1\uff0c\u8fd9<span>ts.txt \u6587\u4ef6<\/span><span>\u3002\u8fd9\u53ef\u7528\u4e8e\u7981\u6b62\u6293\u53d6\u67d0\u4e9b URL\u3001\u6dfb\u52a0\u989d\u5916\u7684\u7ad9\u70b9\u5730\u56fe URL\u3001\u963b\u6b62\u6293\u53d6\u5de5\u5177\u7b49\u3002<\/span><\/p>\n<p><strong><span>\u56fd\u9645\u57df\u540d\u30022021<\/span><\/strong><span>\u5e74 3 \u6708\uff0cShopify \u63a8\u51fa\u4e86<\/span><span>\u56fd<\/span><span>\u9645\u57df\u540d<\/span><span>\uff0c\u4f7f\u5546\u5bb6\u80fd\u591f\u4f7f\u7528\u5355\u4e2a\u8d26\u6237\u5411\u591a\u4e2a\u56fd\u5bb6\/\u5730\u533a\u9500\u552e\u4ea7\u54c1\u3002\u5546\u5bb6\u73b0\u5728\u53ef\u4ee5\u914d\u7f6e\u5b50\u57df\u540d\u548c\u8bed\u8a00\u6587\u4ef6\u5939\u4ee5\u8fdb\u884c\u56fd\u9645\u5b9a\u4f4d\u3002\u5f53\u60a8\u8fd9\u6837\u505a\u65f6\uff0cShopify \u4f1a\u81ea\u52a8\u5c06 hreflang \u6807\u7b7e\u6dfb\u52a0\u5230\u60a8\u7684\u5546\u5e97\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8282\u7701\u65f6\u95f4\u3002<\/span><\/p>\n<h2 id=\"h-local-seo\" class=\"wp-block-heading\"><span>\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span><\/h2>\n<p><span>\u81ea COVID \u75ab\u60c5\u7206\u53d1\u4ee5\u6765\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u672c\u5730\u5546\u5bb6\u5f00\u59cb\u4f7f\u7528 Shopify\u3002\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u670d\u52a1\u4e8e\u67d0\u4e2a\u5730\u533a\uff0c\u8bf7\u786e\u4fdd\u60a8\u5728\u5ba2\u6237\u53ef\u80fd\u5bfb\u627e\u7c7b\u4f3c\u60a8\u7684\u4f01\u4e1a\u7684\u4efb\u4f55\u5730\u70b9\u90fd\u6709\u5728\u7ebf\u4e1a\u52a1\uff0c\u65e0\u8bba\u662f Google\u3001Bing\u3001Facebook \u8fd8\u662f\u5176\u4ed6\u5e73\u53f0\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u60a8\u7684 Shopify \u7f51\u7ad9\u53ef\u4ee5\u8865\u5145\u60a8\u7684\u672c\u5730\u5de5\u4f5c\uff0c\u4f46\u672c\u5730\u641c\u7d22\u4f18\u5316\u7684\u4e00\u7cfb\u5217\u9009\u9879\u503c\u5f97\u64b0\u5199\u5927\u91cf\u72ec\u7acb\u6587\u7ae0\u3002\u4f5c\u4e3a\u8d77\u70b9\uff0c\u8bf7\u67e5\u770b\u6211\u4eec<\/span><span>\u5173\u4e8e\u4f18\u5316\u60a8\u7684 Google \u672c\u5730\u77e5\u8bc6\u9762\u677f\u7684\u64cd\u4f5c\u6307\u5357<\/span><span>\u3002<\/span><\/p>\n<h2 id=\"h-technical-seo-for-shopify\" class=\"wp-block-heading\"><span>Shopify \u7684\u6280\u672f SEO<\/span><\/h2>\n<p><span>\u641c\u7d22\u5f15\u64ce\u901a\u8fc7\u201c\u6293\u53d6\u201d\u7f51\u7ad9\u6765\u5de5\u4f5c\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u4eec\u4f1a\u67e5\u770b\u7f51\u7ad9\u7684\u4ee3\u7801\u548c URL \u4ee5\u53d1\u73b0\u7f51\u7ad9\u4e0a\u7684\u6bcf\u4e2a\u9875\u9762\u3002\u7136\u540e\uff0c\u8fd9\u4e9b\u4fe1\u606f\u4f1a\u88ab\u6dfb\u52a0\u5230\u641c\u7d22\u5f15\u64ce\u7684\u7d22\u5f15\u4e2d\uff0c\u4ee5\u4fbf\u5728\u6709\u4eba\u8fdb\u884c\u76f8\u5173\u641c\u7d22\u65f6\u8fdb\u884c\u6392\u540d\u5e76\u4f5c\u4e3a\u7ed3\u679c\u63d0\u4f9b\u3002<\/span><\/p>\n<p><span>\u6280\u672f SEO \u662f\u6307\u4fc3\u8fdb\u641c\u7d22\u6293\u53d6\u548c\u7d22\u5f15<\/span><span>\u65b9\u9762\u7684\u4f18\u5316\u3002\u6280\u672f\u4f18\u5316\u53ef\u4ee5\u5305\u62ec\u60a8\u7f51\u7ad9\u7684\u67b6\u6784\u3001URL \u7ed3\u6784\u548c JavaScript\u3002<\/span><\/p>\n<p><span>Shopify \u63d0\u4f9b\u4ee5 Shopify \u6846\u67b6\u4e3a\u7ed3\u6784\u7684\u9884\u5236\u4e3b\u9898\uff0c\u4f7f\u5e97\u4e3b\u80fd\u591f\u7ed5\u8fc7\u542f\u52a8\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u8bb8\u591a\u6280\u672f\u65b9\u9762\u3002\u7136\u800c\uff0c\u8be5\u7ed3\u6784\u662f\u50f5\u5316\u7684\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u65e0\u6cd5\u63d0\u4f9b\u8fdb\u884c\u67d0\u4e9b\u6280\u672f\u4f18\u5316\u7684\u76f4\u63a5\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span>\u4e86\u89e3 Shopify \u56fa\u6709\u7684\u6280\u672f SEO \u6311\u6218\u53ef\u4ee5\u5e2e\u52a9\u60a8\u627e\u5230\u8bb8\u591a\u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6cd5\uff0c\u5e76\u8ba9\u6f5c\u5728\u5e97\u4e3b\u4e86\u89e3\u5728 Shopify \u4e0a\u5efa\u7acb\u5546\u5e97\u6240\u5e26\u6765\u7684\u5229\u5f0a\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f Shopify \u5e97\u4e3b\u9047\u5230\u7684\u6700\u5e38\u89c1\u7684\u6280\u672f SEO \u6311\u6218\u3002\u6211\u4eec\u7684<\/span><span>Shopify \u6280\u672f SEO \u6307\u5357<\/span><span>\u4e2d\u8ba8\u8bba\u4e86\u8fd9\u4e9b\u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><strong><span>\u91cd\u590d\u7684\u4ea7\u54c1\u9875\u9762\u3002<\/span><\/strong><span>\u96c6\u5408\u6709\u52a9\u4e8e\u5c06\u4ea7\u54c1\u5f52\u7c7b\uff0c\u8ba9\u5ba2\u6237\u66f4\u5bb9\u6613\u627e\u5230\u5b83\u4eec\u3002\u5b83\u4eec\u4e5f\u662f Shopify \u6846\u67b6\u7684\u56fa\u6709\u5c5e\u6027\u3002<\/span><\/p>\n<p><span>\u5f53\u60a8\u5c06\u4ea7\u54c1\u9875\u9762\u4e0e\u4ea7\u54c1\u7cfb\u5217\u9875\u9762\u5173\u8054\u65f6\uff08\u5927\u591a\u6570\u5546\u5bb6\u53ef\u80fd\u4f1a\u8fd9\u6837\u505a\uff09\uff0cShopify \u5c06\u4e3a\u8be5\u4ea7\u54c1\u9875\u9762\u751f\u6210\u7b2c\u4e8c\u4e2a URL\u3002\u5bf9\u4e8e\u67d0\u4e9b\u514d\u8d39\u4e3b\u9898\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u5c06\u62e5\u6709\u540c\u4e00\u4ea7\u54c1\u7684\u4e24\u4e2a URL\u3002\u60a8\u6700\u7ec8\u5f97\u5230\u7684 URL \u5c06\u5982\u4e0b\u6240\u793a\uff1a<\/span><\/p>\n<ol>\n<li><span>\/\u6536\u85cf\/\u886c\u886b\u7cfb\u5217\/\u4ea7\u54c1\/\u84dd\u8272\u886c\u886b<\/span><\/li>\n<li><span>\/\u4ea7\u54c1\/\u84dd\u8272\u886c\u886b<\/span><\/li>\n<\/ol>\n<p><span>\u91cd\u590d\u7684\u4ea7\u54c1\u9875\u9762\u53ef\u80fd\u4f1a\u5206\u6563\u60a8\u7684\u94fe\u63a5\u6784\u5efa\u80fd\u529b\uff0c\u56e0\u4e3a\u5f15\u8350\u6765\u6e90\u53ef\u80fd\u4f1a\u94fe\u63a5\u5230\u4efb\u4e00 URL\u3002\u91cd\u590d\u7684\u5185\u5bb9\u8fd8\u4f1a\u4f7f\u641c\u7d22\u5f15\u64ce\u66f4\u96be\u786e\u5b9a\u8981\u7d22\u5f15\u548c\u6392\u540d\u7684 URL\u3002\u867d\u7136 Shopify \u5df2\u9488\u5bf9\u5176\u90e8\u5206\u514d\u8d39\u4e3b\u9898\u89e3\u51b3\u4e86\u6b64\u95ee\u9898\uff0c\u5e76\u5c06\u91cd\u590d\u5185\u5bb9\u6807\u51c6\u5316\uff0c\u4f46\u67d0\u4e9b\u4e3b\u9898\u4ecd\u53ef\u80fd\u53d7\u5230\u5f71\u54cd\uff0c\u56e0\u6b64\u6211\u4eec\u4fdd\u7559\u6b64\u6307\u5bfc\uff0c\u4ee5\u9632\u4e07\u4e00\u3002<\/span><\/p>\n<p><strong><span>\u5185\u90e8\u94fe\u63a5\u3002<\/span><\/strong><span>\u4e0a\u9762\u63d0\u5230\u7684\u91cd\u590d\u9875\u9762\u95ee\u9898\u4e5f\u53ef\u80fd\u51fa\u73b0\u5728\u60a8\u7684\u5185\u90e8\u94fe\u63a5\u4e2d\u3002\u5728\u4e0b\u56fe\u4e2d\uff0cShopify \u4f7f\u7528\u4e24\u4e2a\u4e0d\u540c\u7684\u94fe\u63a5\u5c06\u5ba2\u6237\u5f15\u5bfc\u81f3\u540c\u4e00\u4e2a\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-334978 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-800x458.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-800x458.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-591x338.jpg 591w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-198x113.jpg 198w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-768x439.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-1536x878.jpg 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-150x86.jpg 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2.jpg 1920w\" alt=\"\u9762\u819c\u4ea7\u54c1\u7684\u5185\u90e8\u94fe\u63a5\" width=\"800\" height=\"458\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-800x458.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-591x338.jpg 591w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-198x113.jpg 198w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-768x439.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-1536x878.jpg 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-150x86.jpg 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2.jpg 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_internal_linking-2-800x458.jpg\" data-ll-status=\"loaded\" \/><figcaption><span>\u5de6\u56fe\u663e\u793a\u7684\u662f\u5546\u5e97\u9996\u9875\u4e0a\u663e\u793a\u7684\u9762\u819c\u94fe\u63a5\u3002\u53f3\u56fe\u663e\u793a\u7684\u662f\u53e6\u4e00\u4ea7\u54c1\u9875\u9762\u63a8\u8350\u4ea7\u54c1\u90e8\u5206\u4e2d\u663e\u793a\u7684\u540c\u4e00\u6b3e\u9762\u819c\u94fe\u63a5\u3002<\/span><\/figcaption><\/figure>\n<\/div>\n<p><span>\u867d\u7136\u5185\u90e8\u94fe\u63a5\u4e0d\u4f1a\u76f4\u63a5\u5f71\u54cd Google \u7684\u7b97\u6cd5\uff0c\u4f46\u5b83\u4eec\u4f1a\u5c06<\/span><a href=\"https:\/\/searchengineland.com\/internal-links-link-buildings-secret-sauce-301300\"><span>\u94fe\u63a5\u6743\u76ca\u76f4\u63a5\u5f15\u5bfc\u5230\u60a8\u7684\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762<\/span><\/a><span>\u3002\u5f53\u94fe\u63a5\u6743\u76ca\u5206\u6563\u5230\u591a\u4e2a\u94fe\u63a5\u4e2d\u65f6\uff0c\u5b83\u4f1a\u88ab\u7a00\u91ca\uff0c\u641c\u7d22\u5f15\u64ce\u5c06\u66f4\u96be\u7406\u89e3\u54ea\u4e00\u4e2a\u662f\u4e3b\u8981 URL\u3002<\/span><\/p>\n<p><strong><span>\u67b6\u6784\u95ee\u9898\u3002Shopify<\/span><\/strong><span>\u4f7f\u7528\u4ee5\u4e0b\u7ed3\u6784\u81ea\u52a8\u751f\u6210\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\u7684 URL\uff1amyshopifystorename.com\/products\/product-name\u3002\u5e97\u4e3b\u53ea\u80fd\u4fee\u6539 URL \u7684\u6700\u540e\u4e00\u90e8\u5206\uff0c\u5373\u4ea7\u54c1\u540d\u79f0\uff08\u6e90\u81ea\u9875\u9762\u6807\u9898\uff09\u51fa\u73b0\u7684\u4f4d\u7f6e\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-334975 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-703x600.png\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-703x600.png 703w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-396x338.png 396w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-132x113.png 132w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-768x656.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-150x128.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1.png 932w\" alt=\"Shopify \u641c\u7d22\u5f15\u64ce\u5217\u8868\u9884\u89c8\" width=\"703\" height=\"600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-703x600.png 703w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-396x338.png 396w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-132x113.png 132w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-768x656.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-150x128.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1.png 932w\" data-lazy-sizes=\"(max-width: 703px) 100vw, 703px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/shopify_url_slug-1-703x600.png\" data-ll-status=\"loaded\" \/><figcaption><span>Shopify \u4f1a\u81ea\u52a8\u751f\u6210\u4ea7\u54c1\u548c\u7cfb\u5217\u9875\u9762\u7684 URL\u3002\u5e97\u4e3b\u53ea\u80fd\u4fee\u6539 URL \u7684\u6700\u540e\u4e00\u90e8\u5206\uff08\u4ee5\u7eff\u8272\u8868\u793a\uff09\u3002<\/span><\/figcaption><\/figure>\n<\/div>\n<p><span>URL \u662f\u6392\u540d\u7684\u4e00\u4e2a\u6b21\u8981\u56e0\u7d20\uff0c\u56e0\u6b64\u60a8\u9700\u8981<\/span><span>\u5728 URL \u4e2d\u4f7f\u7528\u63cf\u8ff0\u6027\u8bcd\u8bed<\/span><span>\u6765\u544a\u77e5\u641c\u7d22\u5f15\u64ce\u60a8\u7684\u9875\u9762\uff0c\u540c\u65f6\u4e5f\u8ba9\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u4ed6\u4eec\u70b9\u51fb\u540e\u4f1a\u6d4f\u89c8\u5230\u7684\u5185\u5bb9\u3002\u5220\u9664\u201c\/products\u201d\u6216\u201c\/pages\u201dURL \u8def\u5f84\u53ef\u4e3a\u60a8\u63d0\u4f9b\u66f4\u591a\u7a7a\u95f4\u6765\u5305\u542b\u8fd9\u4e9b\u63cf\u8ff0\u6027\u5173\u952e\u5b57\uff1b\u4e0d\u5e78\u7684\u662f\uff0cShopify \u6ca1\u6709\u73b0\u6210\u7684\u9009\u9879\u3002\u4f46\u662f\uff0c\u6709\u89e3\u51b3\u65b9\u6848\uff08\u4f8b\u5982 Cloudflare \u53ca\u5176 Cloud Worker \u754c\u9762\uff09\u53ef\u4ee5\u501f\u52a9\u5f00\u53d1\u4eba\u5458\u7684\u5e2e\u52a9\u6765\u5b9e\u73b0\uff0c\u5982\u6211\u4eec\u7684<\/span><span>Shop<\/span><span>ify \u6280\u672f SEO \u6307\u5357<\/span><span>\u4e2d\u6240\u8ff0\u3002<\/span><\/p>\n<p><strong><span>\u4ea7\u54c1\u67b6\u6784\u3002<\/span><\/strong><span>\u67b6\u6784\u662f\u4e00\u79cd<\/span><span>\u7ed3\u6784\u5316\u6570\u636e<\/span><span>\uff0c\u53ef\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u4e86\u89e3\u60a8\u7f51\u7ad9\u7684\u5185\u5bb9\u3002\u641c\u7d22\u5f15\u64ce\u8fd8\u4f7f\u7528\u67b6\u6784\u6765\u751f\u6210\u4e30\u5bcc\u7684\u6458\u8981\uff0c\u8fd9\u53ef\u8ba9\u60a8\u7684\u4ea7\u54c1\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5177\u6709\u66f4\u9ad8\u7684\u53ef\u89c1\u6027\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0cGoogle<\/span><span>\u5728\u56fe\u50cf\u641c\u7d22\u7ed3\u679c\u4e2d\u4f7f\u7528\u4ea7\u54c1\u6a21\u5f0f<\/span><span>\u6765\u663e\u793a\u4ea7\u54c1\u7684\u4ef7\u683c\u3001\u53ef\u7528\u6027\u548c\u661f\u7ea7\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-334972 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-800x470.png\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-800x470.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-576x338.png 576w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-192x113.png 192w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-768x451.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-1536x902.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-150x88.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-1832x1078.png 1832w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema.png 1836w\" alt=\"Bombas \u889c\u5b50\u7684\u4ea7\u54c1\u67b6\u6784\uff0c\u663e\u793a\u6709\u5e93\u5b58\u7684\u5546\u54c1\" width=\"800\" height=\"470\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-800x470.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-576x338.png 576w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-192x113.png 192w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-768x451.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-1536x902.png 1536w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-150x88.png 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-1832x1078.png 1832w, https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema.png 1836w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/05\/bombas_rich_snippets_product_schema-800x470.png\" data-ll-status=\"loaded\" \/><figcaption><span>Bombas \u662f\u4e00\u5bb6 Shopify \u5546\u5e97\uff0c\u5b83\u4f7f\u7528\u6a21\u5f0f\u6765\u8868\u660e\u4ea7\u54c1\u6709\u5e93\u5b58\u3002<\/span><\/figcaption><\/figure>\n<\/div>\n<p><span>Google \u7684<\/span><span>\u70ed<\/span><span>\u95e8<\/span><span>\u4ea7\u54c1\u90e8\u5206<\/span><span>\u662f\u53e6\u4e00\u4e2a\u641c\u7d22\u529f\u80fd\uff0c\u5b83\u4f7f\u7528\u6a21\u5f0f\u5411\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u4ea7\u54c1\u4fe1\u606f\uff0c\u5c3d\u7ba1\u76ee\u524d\u4ec5\u9002\u7528\u4e8e\u670d\u88c5\u548c\u65f6\u5c1a\u7269\u54c1\u3002<\/span><\/p>\n<p><strong><span>[\u4e13\u4e1a\u63d0\u793a]<\/span><\/strong>\u00a0<strong><span>\u4f7f\u7528\u67b6\u6784\u548c<\/span><span>Google Merchant Center<\/span><span>\u6765\u63d0\u9ad8\u81ea\u7136\u53ef\u89c1\u6027<\/span><\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u4f7f\u7528Feed for Google Shopping<\/span><span>\u6216<\/span><span>ShoppingFeeder<\/span><span>\u7b49\u5e94\u7528\uff0c\u60a8\u53ef\u4ee5\u5c06\u6574\u4e2a\u4ea7\u54c1\u5e93\u5b58\u4e0e Merchant Center \u540c\u6b65\u3002\u8fdb\u5165 Merchant Center \u540e\uff0c\u5982\u679c\u60a8\u5728\u7a0b\u5e8f\u4e2d\u542f\u7528\u201c\u672c\u5730 Google \u754c\u9762\u201d\uff0c\u5219\u5f53\u4eba\u4eec\u641c\u7d22\u4ea7\u54c1\u5173\u952e\u5b57\u65f6\uff0c\u60a8\u7684\u4ea7\u54c1\u53ef\u4ee5\u7acb\u5373\u51fa\u73b0\u5728\u5730\u56fe\u7ed3\u679c\u4e2d\u3002\u3002\u3002Google \u754c\u9762\u4f1a\u521b\u5efa\u4e00\u4e2a<\/span><span>Google \u6258\u7ba1\u7684\u5e97\u9762<\/span><span>\uff0c\u56e0\u6b64\u5982\u679c\u5ba2\u6237\u5728 Google \u4e0a\u6d4f\u89c8\u4ea7\u54c1\uff0c\u60a8\u53ef\u80fd\u4f1a\u770b\u5230 Shopify \u5206\u6790\u4e2d\u7684\u8bbf\u5ba2\u6570\u91cf\u4e0b\u964d\uff1b\u4f46\u662f\uff0c\u8fd9\u4e9b\u8bbf\u5ba2\u53ef\u4ee5\u5728 Merchant Center \u4e2d\u8fdb\u884c\u8ddf\u8e2a\u3002<\/span><\/p>\n<p><cite><strong><span>\u2013Lachlan Wells\uff0c\u67cf\u6797 SEO \u987e\u95ee<\/span><\/strong><\/cite><\/p><\/blockquote>\n<p><span>\u5927\u591a\u6570 Shopify \u4e3b\u9898\u90fd\u5185\u7f6e\u4e86\u4ea7\u54c1\u67b6\u6784\u3002\u9ed8\u8ba4\u4e3b\u9898\u201cDawn\u201d\u652f\u6301\u4ee5\u4e0b\u67b6\u6784\u7c7b\u578b\uff1a\u201c\u7ec4\u7ec7\u201d\u3001\u201c\u7f51\u7ad9\u201d\u3001\u201c\u6587\u7ae0\u201d\u548c\u201c\u4ea7\u54c1\u201d\u3002<\/span><\/p>\n<p><span>\u4f46\u662f\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u6dfb\u52a0\u5176\u4ed6\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\uff0c\u4f8b\u5982\u98df\u8c31\u6216<\/span><span>\u5e38\u89c1\u95ee<\/span><span>\u9898\u89e3\u7b54\u67b6\u6784\uff0c\u4f46\u60a8\u7684\u4e3b\u9898\u4e0d\u652f\u6301\u8fd9\u4e9b\u7c7b\u578b\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u60a8\u53ef\u4ee5\u7f16\u8f91\u4e3b\u9898\u4e2d\u7684\u7ed3\u6784\u5316\u6570\u636e\u4ee3\u7801\uff0c\u4f7f\u7528 JavaScript \u52a8\u6001\u6ce8\u5165\u7ed3\u6784\u5316\u6570\u636e\u6216\u5b89\u88c5\u4e13\u7528\u67b6\u6784\u5e94\u7528\u3002\u65e0\u8bba\u60a8\u9009\u62e9\u54ea\u79cd\u65b9\u6cd5\uff0c\u60a8\u90fd\u53ef\u4ee5\u4f7f\u7528<\/span><span>Google \u7684\u7ed3\u6784\u5316\u6570\u636e\u6d4b\u8bd5\u5de5\u5177 \u6765<\/span><span>\u9a8c\u8bc1\u60a8\u7684\u7f51\u9875\u662f\u5426\u6807\u8bb0\u6b63\u786e\u3002<\/span><\/p>\n<h2 id=\"h-seo-beyond-products-and-category-pages\" class=\"wp-block-heading\"><span>SEO\uff0c\u8d85\u8d8a\u4ea7\u54c1\u548c\u7c7b\u522b\u9875\u9762<\/span><\/h2>\n<p><span>\u521b\u5efa\u6709\u4ef7\u503c\u3001\u4fe1\u606f\u4e30\u5bcc\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u6709\u52a9\u4e8e\u63d0\u9ad8\u5546\u5e97\u7684\u81ea\u7136\u66dd\u5149\u5ea6\u3002\u5185\u5bb9\u53ef\u4ee5\u4e3a\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u6709\u5173\u60a8\u7f51\u7ad9\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u5e76\u4e3a\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b<\/span><span>\u66f4\u591a\u53d1\u73b0\u60a8\u4e1a\u52a1\u7684\u65b9\u5f0f<\/span><span>\u3002\u66f4\u9ad8\u7684\u66dd\u5149\u5ea6\u610f\u5473\u7740\u66f4\u591a\u7684\u6d41\u91cf\u548c\u66f4\u591a\u7684\u9500\u552e\u3002<\/span><\/p>\n<p><strong><span>\u6bcf\u4e2a\u5546\u5e97\u90fd\u5e94\u8be5\u6709\u7684\u9875\u9762\u3002<\/span><\/strong><span>\u5f3a\u70c8\u5efa\u8bae\u60a8\u521b\u5efa\u201c\u5173\u4e8e\u6211\u4eec\u201d\u548c\u201c\u8054\u7cfb\u201d\u9875\u9762\uff1b\u8fd9\u4e9b\u9875\u9762\u53ef\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u719f\u6089\u60a8\u7684\u4e1a\u52a1\uff0c\u5e76\u4f7f\u4ed6\u4eec\u80fd\u591f\u5728\u8d2d\u4e70\u524d\u540e\u4e0e\u60a8\u8054\u7cfb\u4ee5\u89e3\u51b3\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u6b64\u5916\uff0c\u4e13\u95e8\u7528\u4e8e\u53d1\u5e03\u914d\u9001\u4fe1\u606f\u3001\u9000\u8d27\u653f\u7b56<\/span><span>\u3001<\/span><span>\u9690\u79c1\u653f\u7b56<\/span><span>\u3001<\/span><span>\u6761\u6b3e\u548c\u6761\u4ef6<\/span><span>\u4ee5\u53ca\u5e38\u89c1\u95ee\u9898\u7684\u9875\u9762\u4e5f\u53ef\u4ee5\u8ba9\u60a8\u4f20\u8fbe\u91cd\u8981\u7ec6\u8282\uff0c\u751a\u81f3\u53ef\u4ee5\u51cf\u5c11\u56de\u7b54\u5197\u4f59\u95ee\u9898\u6240\u82b1\u8d39\u7684\u65f6\u95f4\u3002\u60a8\u8fd8\u53ef\u4ee5\u6dfb\u52a0\u4f7f\u547d\u5ba3\u8a00\u6216\u201c\u6211\u4eec\u7684\u6545\u4e8b\u201d\u9875\u9762\uff0c\u4ee5\u5e2e\u52a9\u5c06\u60a8\u7684\u54c1\u724c\u4e0e\u5176\u4ed6\u54c1\u724c\u533a\u5206\u5f00\u6765\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5<\/span><span>\u5728 Shopify \u5546\u5e97\u4e0a\u8bbe\u7f6e\u535a\u5ba2<\/span><span>\u4f5c\u4e3a\u5185\u5bb9\u4e3b\u9875\uff0c\u8fd9\u6709\u52a9\u4e8e\u533a\u5206\u60a8\u7684\u54c1\u724c\u3001\u8865\u5145\u60a8\u7684\u4ea4\u6613\u9875\u9762\u5e76<\/span><span>\u83b7\u5f97\u53cd\u5411\u94fe\u63a5<\/span><span>\u3002<\/span><\/p>\n<p><strong><span>\u5173\u952e\u8bcd\u7814\u7a76\u3002<\/span><\/strong><span>\u5173\u952e\u8bcd\u7814\u7a76\u53ef\u5e2e\u52a9\u60a8\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u641c\u7d22\u65b9\u5f0f\u2014\u2014\u60a8\u9500\u552e\u7684\u4ea7\u54c1\u7c7b\u578b\u3001\u4ed6\u4eec\u5e0c\u671b\u89e3\u51b3\u7684\u95ee\u9898\u7c7b\u578b\u4ee5\u53ca\u4e0e\u60a8\u7684\u4e1a\u52a1\u76f8\u5173\u7684\u5176\u4ed6\u67e5\u8be2\u3002\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u8bcd\u6765\u5236\u5b9a\u5185\u5bb9\u7b56\u7565\u5e76\u4f18\u5316\u60a8\u7684\u7f51\u9875\u3002<\/span><\/p>\n<p><span>\u6709\u8bb8\u591a\u5173\u952e\u5b57\u7814\u7a76\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u6307\u793a\u67e5\u8be2\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u3001\u5b63\u8282\u6027\u8d8b\u52bf\u548c\u76f8\u5173\u672f\u8bed\u3002Google\u00a0<\/span><span>Trends<\/span><span>\u5206\u6790\u641c\u7d22\u67e5\u8be2\u5174\u8da3\uff08\u53ef\u6309\u65f6\u95f4\u548c\u5730\u7406\u533a\u57df\u8fdb\u884c\u8fc7\u6ee4\uff09\uff0c\u663e\u793a\u76f8\u5173\u67e5\u8be2\u5e76\u5141\u8bb8\u60a8\u6bd4\u8f83\u4e0d\u540c\u76ee\u6807\u5173\u952e\u5b57\u4e4b\u95f4\u7684\u5174\u8da3\u3002\u60a8\u8fd8\u53ef\u4ee5\u68c0\u67e5 Google\u3001Bing \u548c Amazon \u641c\u7d22\u680f\u4e2d\u81ea\u52a8\u5efa\u8bae\u7684\u67e5\u8be2\uff0c\u4ee5\u83b7\u53d6\u66f4\u591a\u5173\u952e\u5b57\u521b\u610f\u3002<\/span><\/p>\n<p><span>Google Ads \u548c Microsoft Advertising \u63d0\u4f9b\u6df1\u5165\u7684\u5173\u952e\u5b57\u5de5\u5177\uff0c\u5305\u62ec\u6bcf\u6708\u641c\u7d22\u91cf\u548c\u7ade\u4e89\u4f30\u7b97\u4ee5\u53ca\u5efa\u8bae\u51fa\u4ef7\u91d1\u989d\u3002Google<\/span><span>\u5173\u952e\u5b57\u89c4\u5212\u5e08<\/span><span>\u548c<\/span><span>Microsoft \u5173\u952e\u5b57\u89c4\u5212\u5e08\u4e13<\/span><span>\u4e3a\u5e7f\u544a\u5ba2\u6237\u8bbe\u8ba1\uff0c\u4f46\u5b83\u4eec\u5747\u53ef\u514d\u8d39\u4f7f\u7528\u5e76\u63d0\u4f9b\u5927\u91cf\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u60a8\u8fd8\u9700\u8981\u8bc4\u4f30\u6240\u7814\u7a76\u5173\u952e\u5b57\u7684\u641c\u7d22\u7ed3\u679c\u3002\u201c\u4eba\u4eec\u8fd8\u95ee\u201d\u6846\u548c\u201c\u76f8\u5173\u641c\u7d22\u201d\u90e8\u5206\u53ef\u4ee5\u8865\u5145\u60a8\u7684\u5173\u952e\u5b57\u7814\u7a76\u3002<\/span><\/p>\n<p><span>\u67e5\u770b\u9875\u9762\u4e0a\u7684\u641c\u7d22\u7ed3\u679c\u548c\u529f\u80fd\uff0c\u4e86\u89e3\u641c\u7d22\u5f15\u64ce\u9488\u5bf9\u8be5\u7ec4\u672f\u8bed\u4f1a\u663e\u793a\u54ea\u4e9b\u5185\u5bb9\u3002\u641c\u7d22\u7ed3\u679c\u4e2d\u662f\u5426\u5145\u65a5\u7740\u65b0\u95fb\u6587\u7ae0\uff0c\u8868\u660e\u6709\u4fe1\u606f\u610f\u56fe\uff0c\u8fd8\u662f\u9500\u552e\u4e0e\u60a8\u7c7b\u4f3c\u4ea7\u54c1\u7684\u4f01\u4e1a\uff1f\u5982\u679c\u662f\u540e\u8005\uff0c\u90a3\u4e48\u60a8\u5728\u8fd9\u4e9b\u5173\u952e\u8bcd\u4e2d\u83b7\u5f97\u6392\u540d\u7684\u673a\u4f1a\u5c31\u66f4\u5927\u3002<\/span><\/p>\n<\/div>\n<div class=\"about-author\">\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO \u6280\u5de7\u53ef\u5e2e\u52a9\u60a8\u5168\u9762\u4f18\u5316 Shopify \u7f51\u7ad9\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u548c\u66f4\u591a\u7684\u9500\u91cf\u3002 \u672c\u6307\u5357\u4e8e 2020 \u5e74 5  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=282"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":283,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/282\/revisions\/283"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}