{"id":304,"date":"2024-08-13T22:40:49","date_gmt":"2024-08-13T14:40:49","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=304"},"modified":"2024-08-13T22:40:49","modified_gmt":"2024-08-13T14:40:49","slug":"tcpa-%e5%8f%af%e8%83%bd%e4%b8%8d%e4%bc%9a%e6%b6%88%e5%a4%b1%ef%bc%88%e4%bd%86%e5%ba%94%e8%af%a5%e5%a6%82%e6%ad%a4%ef%bc%89%ef%bc%9a%e4%b8%ba%e4%bb%80%e4%b9%88%e7%8e%b0%e5%9c%a8%e6%98%af%e6%97%b6-2","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=304","title":{"rendered":"tCPA \u53ef\u80fd\u4e0d\u4f1a\u6d88\u5931\uff08\u4f46\u5e94\u8be5\u5982\u6b64\uff09\uff1a\u4e3a\u4ec0\u4e48\u73b0\u5728\u662f\u65f6\u5019\u91c7\u7528\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7\u4e86"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u786e\u5b9a\u8f6c\u5316\u4ef7\u503c\u53ef\u4ee5\u8ba9\u4f60\u66f4\u660e\u667a\u5730\u8fdb\u884c Google Ads \u51fa\u4ef7\u3002\u800c\u4e14\uff0c\u5982\u679c\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u771f\u7684\u6d88\u5931\uff0c\u4f60\u4e5f\u4e0d\u5fc5\u8d39\u5c3d\u5fc3\u601d\u5236\u5b9a\u7b56\u7565\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u5982\u679c\u60a8\u6700\u8fd1\u5173\u6ce8\u65b0\u95fb\uff0cGoogle \u5df2\u786e\u8ba4\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (tCPA) \u4e0d\u4f1a<\/span><span>\u5728 2022 \u5e74\u505c\u7528<\/span><span>\u3002\u60a8\u53ef\u80fd\u4f1a\u95ee\uff0c\u201c\u8fd9\u600e\u4e48\u4f1a\u662f\u65b0\u95fb\uff1f\u201d\u597d\u5427\uff0c\u6700\u8fd1\u7684 Google Ads \u89c6\u9891\u201c<\/span><span>\u4e13\u5bb6\u7cfb\u5217\uff1a\u6b22\u8fce\u6765\u5230 2022 \u5e74<\/span><span>\u201d\u8ba9\u5f88\u591a\u4eba\uff08\u5305\u62ec\u6211\u81ea\u5df1\uff09\u5bf9\u975e\u4ef7\u503c\u7ade\u4ef7\u7b56\u7565\u7684\u672a\u6765\u611f\u5230\u56f0\u60d1\uff0c\u5176\u4e2d\u5bf9\u6d41\u884c\u7ade\u4ef7\u7c7b\u578b\u7684\u63d0\u53ca\u4ee4\u4eba\u4e0d\u5feb\u4e14\u542b\u7cca\u4e0d\u6e05\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u5728 Google Ads \u4e2d\u5c61\u5c61\u89c1\u5230\u7684\u4e00\u4ef6\u4e8b\u662f\uff0c\u70df\u96fe\u901a\u5e38\u4f1a\u5f15\u53d1\u706b\u707e\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u7acb\u5373\u91c7\u53d6\u63aa\u65bd\uff0c\u8ba9\u60a8\u7684\u4ef7\u503c\u51fa\u4ef7\u8ba1\u5212\u4e95\u7136\u6709\u5e8f\u3002<\/span><\/p>\n<p><strong><span>Google \u7684\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (tCPA) \u548c\u6700\u5927\u8f6c\u5316\u6b21\u6570 (Max Conversions) \u8bc4\u8bba\u548c\u6307\u5bfc\u3002<\/span><\/strong><span>\u5728\u201c\u6b22\u8fce\u6765\u5230 2022 \u5e74\u201d\u7f51\u7edc\u7814\u8ba8\u4f1a\u5f00\u59cb\u65f6\uff0cGoogle \u4ee3\u8868 Neha Shaikh<\/span><span>\u53d1\u8868\u4e86\u4ee5\u4e0b\u58f0\u660e<\/span><span>\uff1a<\/span><\/p>\n<p><span>\u201c\u2026\u6211\u4eec\u5e0c\u671b\u5728 2021 \u5e74\u629b\u5f03\u5b83 [tCPA]\uff0c\u56e0\u4e3a\u6211\u4eec\u76f8\u4fe1\u6bcf\u6b21\u8f6c\u5316\u90fd\u5e94\u8be5\u83b7\u5f97\u4ef7\u503c\u2026\u201d<\/span><\/p>\n<p><span>\u5728\u7f51\u7edc\u7814\u8ba8\u4f1a\u7684\u540e\u671f\uff0c\u5728\u8c08\u5230\u8f6c\u5316\u4ef7\u503c\u89c4\u5219\u65f6\uff0c\u8c37\u6b4c\u6570\u5b57\u8425\u9500\u7b56\u7565\u5e08 Rogier Kentie \u7ee7\u7eed<\/span><span>\u8bf4\u9053<\/span><span>\uff1a<\/span><\/p>\n<p><span>\u201c\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u548c\u6700\u5927\u8f6c\u5316\u6b21\u6570\u4e0d\u53d7\u652f\u6301\u3002\u56e0\u4e3a\uff0c\u6b63\u5982\u6211\u4eec\u5728\u5f00\u59cb\u65f6\u6240\u8bf4\u7684\u90a3\u6837\uff0c\u6211\u4eec\u6b63\u5728\u8fdc\u79bb\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u548c\u6700\u5927\u8f6c\u5316\u6b21\u6570\uff0c\u56e0\u4e3a\u6bcf\u6b21\u8f6c\u5316\u90fd\u6709\u4ef7\u503c\u3002\u201d<\/span><\/p>\n<p><span>\u89c9\u5f97\u6211\u8bfb\u5f97\u592a\u591a\u4e86\uff1f\u597d\u5427\uff0c\u5728\u6f14\u8bb2\u7684\u540e\u9762\uff0c\u80af\u8482\u5148\u751f\u7ee7\u7eed\u8bf4\uff0c<\/span><span>\u4ed6\u4eec\u4e0d\u518d\u5efa\u8bae\u4f7f\u7528\u8fd9\u4e24\u79cd\u51fa\u4ef7\u7c7b\u578b<\/span><span>\uff1a<\/span><\/p>\n<p><span>\u201c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u4e0d\u518d\u5efa\u8bae\u4f7f\u7528\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u548c\u6700\u5927\u8f6c\u5316\u6b21\u6570\uff0c\u56e0\u4e3a\u4e00\u548c\u96f6\u662f\u4ec5\u6709\u7684\u4e24\u4e2a\u5b9e\u9645\u503c\u3002\u201d<\/span><\/p>\n<p><span>\u81ea\u4ece Google Ads \u6210\u7acb\u4ee5\u6765\uff0c\u6211\u5c31\u4e00\u76f4\u5728\u8be5\u516c\u53f8\u5de5\u4f5c\uff0c\u8fd9\u4e9b\u8a00\u8bba\u8ba9\u6211\u5bf9\u975e\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7\u7b56\u7565\u7684\u957f\u671f\u53ef\u884c\u6027\u4ea7\u751f\u4e86\u654f\u9510\u7684\u76f4\u89c9\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u6b63\u5728\u4e3a\u4e00\u4e9b\u5ba2\u6237\u52a0\u5feb\u57fa\u4e8e\u4ef7\u503c\u7684\u7ade\u4ef7\u3002<\/span><\/p>\n<p><strong><span>\u57fa\u4e8e\u4ef7\u503c\u7684\u8f6c\u5316\u662f\u4e00\u79cd\u6539\u8fdb\u3002<\/span><\/strong><span>\u611f\u8c22 Google \u7684\u5e7f\u544a\u4ea7\u54c1\u8054\u7edc\u5458 Ginny Marvin\uff0c\u6211\u4eec\u77e5\u9053\u76ee\u524d\u8fd8\u6ca1\u6709\u8ba1\u5212\u5728 2022 \u5e74\u505c\u6b62\u4f7f\u7528 tCPA \u6216 Max Conversions\uff0c\u4f46\u5bf9\u4e8e\u8bb8\u591a\u5ba2\u6237\uff08\u751a\u81f3\u662f B2B\uff01\uff09\u6765\u8bf4\uff0c\u6446\u8131\u8fd9\u4e9b\u4e8c\u8fdb\u5236\u8f6c\u5316\u53ef\u4ee5\u5e26\u6765\u66f4\u597d\u7684\u7ed3\u679c\u3002Google \u5728\u8fd9\u4e00\u70b9\u4e0a\u662f\u5ba2\u89c2\u6b63\u786e\u7684\u3002<\/span><\/p>\n<p><span>\u4e00\u822c\u6765\u8bf4\uff0c\u8054\u7cfb\u8868\u5355\u6f5c\u5728\u5ba2\u6237\u7684\u6210\u4ea4\u7387\u4e0e\u6f14\u793a\u8bf7\u6c42\u6f5c\u5728\u5ba2\u6237\u7684\u6210\u4ea4\u7387\u4e0d\u540c\uff0c\u6f14\u793a\u8bf7\u6c42\u901a\u5e38\u66f4\u6709\u4ef7\u503c\u3002\u4ec0\u4e48\u66f4\u6709\u4ef7\u503c\uff1f\u65f6\u4e8b<\/span><span>\u901a\u8baf<\/span><span>\u6ce8\u518c\u8fd8\u662f\u54a8\u8be2\u8bf7\u6c42\uff1f\u5173\u952e\u662f\uff0c\u5e76\u975e\u6240\u6709\u8f6c\u5316\u90fd\u662f\u5e73\u7b49\u7684\uff0c\u201c<\/span><span>\u653e\u5f03<\/span><span>\u201d\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002\u8bdd\u867d\u5982\u6b64\uff0c\u201c\u653e\u5f03\u201d\u4e5f\u4f1a\u7ed9\u5e7f\u544a\u5546\u5e26\u6765\u66f4\u591a\u5de5\u4f5c\u3002<\/span><\/p>\n<p><strong><span>\u5982\u4f55\u786e\u5b9a\u8f6c\u5316\u4ef7\u503c\u3002<\/span><\/strong><span>\u4e0e\u7535\u5b50\u5546\u52a1\u4e0d\u540c\uff0c\u975e\u8d2d\u4e70\u8f6c\u5316\u53ef\u80fd\u5f88\u590d\u6742\u3002\u6709\u4e9b\u8f6c\u5316\u53ef\u80fd\u5f88\u7b80\u5355\u4e14\u6613\u4e8e\u8ddf\u8e2a\uff08\u5728\u7ebf\u9910\u996e\u9884\u8ba2\u3001\u9884\u7ea6\u7b49\uff09\uff0c\u800c\u5176\u4ed6\u5177\u6709\u590d\u6742\u6216\u5197\u957f\u9500\u552e\u6d41\u7a0b\u7684\u8f6c\u5316\u53ef\u80fd\u9700\u8981\u66f4\u591a\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u8bad\u7ec3\u6709\u7d20\u7684\u4e13\u4e1a\u4eba\u58eb\u6765\u8bf4\uff0c\u627e\u5230\u6bcf\u6b21\u8f6c\u5316\u7684\u771f\u6b63\u4ef7\u503c\u662f\u4e00\u4e2a\u5e38\u89c4\u8fc7\u7a0b\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u53ef\u9760\u7684\u6570\u636e\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u53ef\u80fd\u4f1a\u5f88\u56f0\u96be\u3002\u5982\u679c\u60a8\u62e5\u6709\u4e00\u4e2a\u79ef\u6781\u4f7f\u7528\u7684 CRM\uff08\u5177\u6709\u826f\u597d\u7684\u6807\u51c6\u5316\uff09\uff0c\u90a3\u4e48\u60a8\u5c06\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u3002\u5982\u679c\u60a8\u6ca1\u6709\u529e\u6cd5\u8ddf\u8e2a Google Ads \u8f6c\u5316\u4e3a\u5408\u683c\u6f5c\u5728\u5ba2\u6237\u7684\u8fc7\u7a0b\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u5f00\u59cb\u3002\u5bf9\u4e8e\u8bb8\u591a\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u53ef\u4ee5\u6210\u4e3a\u8425\u9500\u548c\u9500\u552e\u4e4b\u95f4\u7684\u7edf\u4e00\u539f\u5219\uff0c\u4ee5\u786e\u4fdd\u60a8\u5728\u6218\u7565\u4e0a\u5b8c\u5168\u4e00\u81f4\u3002<\/span><\/p>\n<p><span>\u60a8\u9700\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u5217\u51fa\u5e76\u5b9a\u4e49 Google Ads \u4e2d\u7684\u6240\u6709\u8f6c\u5316\uff08\u5982\u679c\u60a8\u5c1a\u672a\u8bbe\u7f6e\uff0c\u5219<\/span><span>\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a<\/span><span>\u5217\u51fa\u5e76\u5b9a\u4e49\uff09\u3002\u7136\u540e\uff0c\u60a8\u5e94\u8be5\u67e5\u770b\u8f6c\u5316\u4f4d\u4e8e\u6e20\u9053\u7684\u54ea\u4e2a\u4f4d\u7f6e\u3002\u5b83\u662f\u6e20\u9053\u9876\u90e8\u7684\u5185\u5bb9\u4e0b\u8f7d\u5417\uff1f\u5b83\u662f\u6e20\u9053\u5e95\u90e8\u7684\u6f14\u793a\u8bf7\u6c42\u5417\uff1f\u8f6c\u5316\u53d1\u751f\u540e\uff0c\u6bcf\u4e2a\u8f6c\u5316\u4f1a\u53d1\u751f\u4ec0\u4e48\uff1f<\/span><\/p>\n<p><span>\u83b7\u5f97\u7edf\u4e00\u7684\u5f15\u5bfc\u7c7b\u578b\u5c06\u6709\u52a9\u4e8e\u5bf9\u5e94\u8be5\u5206\u914d\u7ed9\u6bcf\u6b21\u8f6c\u5316\u7684\u4ef7\u503c\u8fdb\u884c\u9006\u5411\u5de5\u7a0b\u3002<\/span><\/p>\n<p><span>\u67d0\u4e9b\u8f6c\u5316\uff08\u4f8b\u5982\u65b0\u95fb\u901a\u8baf\u8ba2\u9605\u6216\u4f1a\u5458\u6ce8\u518c\uff09\u66f4\u5bb9\u6613\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u63d0\u53d6\u5e73\u5747\u751f\u547d\u5468\u671f\u4ef7\u503c\u6216\u4e00\u6b21\u6027\u8f6c\u5316\u4ef7\u503c\uff08\u5982\u679c\u9002\u7528\uff09\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u9500\u552e\u6d41\u7a0b\u590d\u6742\u7684\u8f6c\u5316\uff0c\u6211\u4eec\u4e00\u822c\u4f1a\u770b\u6f5c\u5728\u5ba2\u6237\u7c7b\u578b\u8f6c\u5316\u4e3a\u9500\u552e\u63a5\u53d7\/\u9500\u552e\u5408\u683c\u6f5c\u5728\u5ba2\u6237\u7684\u8f6c\u5316\u7387\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u60a8\u53ef\u4ee5\u8f93\u5165 SQL \u8f6c\u5316\u4e3a\u9500\u552e\/\u4ea4\u6613\u7684\u5e73\u5747\u8f6c\u5316\u7387\uff0c\u5e76\u8ba1\u7b97\u51fa\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u793a\u4f8b\u8ba1\u7b97\u5982\u4e0b\uff1a<\/span><strong><span>\u5e73\u5747\u4ea4\u6613\u89c4\u6a21 * \u6f5c\u5728\u5ba2\u6237\u5230 SQL \u8f6c\u5316\u7387 * SQL \u5230\u4ea4\u6613\u8f6c\u5316\u7387 = \u6f5c\u5728\u5ba2\u6237\u4ef7\u503c<\/span><\/strong><\/p>\n<p><span>\u5728\u6b64\u793a\u4f8b\u4e2d\uff0c\u5982\u679c\u60a8\u7684\u5e73\u5747\u4ea4\u6613\u89c4\u6a21\u4e3a 10,000 \u7f8e\u5143\uff0c\u6f5c\u5728\u5ba2\u6237\u5230 SQL \u7684\u8f6c\u5316\u7387\u4e3a 10%\uff0cSQL \u5230\u4ea4\u6613\u7684\u8f6c\u5316\u7387\u4e3a 25%\uff0c\u90a3\u4e48\u60a8\u53ef\u4ee5\u7528\u4f5c Google Ads \u8f6c\u5316\u7684\u6f5c\u5728\u5ba2\u6237\u4ef7\u503c\u5c06\u4e3a 250 \u7f8e\u5143\u3002\u5f53\u7136\uff0c\u60a8\u53ef\u4ee5\u6dfb\u52a0\u6709\u5173 MQL\u3001\u673a\u4f1a\u3001\u989d\u5916\u8d39\u7528\u4ee5\u53ca\u5bf9\u60a8\u548c\u60a8\u7684\u9500\u552e\u6d41\u7a0b\u6709\u610f\u4e49\u7684\u4efb\u4f55\u5176\u4ed6\u6570\u636e\u70b9\u7684\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u627e\u5230\u8fd9\u4e2a\u6570\u5b57\uff0c\u5982\u679c\u4f60\u6709\u8db3\u591f\u7684\u6570\u636e\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u7279\u5b9a\u4e8e\u8f6c\u5316\u7684\u767e\u5206\u6bd4\uff0c\u76f4\u81f3\u4ea4\u6613\u7ea7\u522b\u3002\u867d\u7136\u8fd9\u4e2a\u8fc7\u7a0b\u53ef\u80fd\u662f\u4e00\u7bc7\u5b8c\u5168\u72ec\u7acb\u7684\u6587\u7ae0\uff0c\u4f46\u4f60\u5e94\u8be5\u5927\u81f4\u4e86\u89e3\u6bcf\u6b21\u8f6c\u5316\u7684\u4ef7\u503c\u3002<\/span><\/p>\n<p><span>\u53cd\u5411\u8ba1\u7b97\u51fa\u5e73\u5747\u8f6c\u5316\u4ef7\u503c\u540e\uff0c\u60a8\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u503c\u8f93\u5165\u5230 Google Ads 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