{"id":429,"date":"2024-08-16T23:54:49","date_gmt":"2024-08-16T15:54:49","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=429"},"modified":"2024-08-16T23:54:49","modified_gmt":"2024-08-16T15:54:49","slug":"google-%e8%af%84%e4%bc%b0-eat-%e7%9a%84-14-%e7%a7%8d%e6%96%b9%e5%bc%8f","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=429","title":{"rendered":"Google \u8bc4\u4f30 EAT \u7684 14 \u79cd\u65b9\u5f0f"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u4e86\u89e3 Google \u53ef\u80fd\u4f7f\u7528\u7684\u4e00\u4e9b\u6f5c\u5728\u4fe1\u53f7\uff0c\u4ee5\u5224\u65ad\u60a8\u7684\u5185\u5bb9\u548c\u54c1\u724c\u662f\u5426\u5177\u6709\u5f3a\u5927\u7684 EAT\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p id=\"h-we-know-google-wants-to-reward-content-and-entities-like-organizations-and-brands-that-demonstrate-high-levels-of-expertise-authoritativeness-and-trust-e-a-t-we-also-know-google-advises-us-to-become-familiar-with-its-quality-rater-guidelines-especially-when-it-comes-to-broad-core-algorithm-updates\"><span>\u6211\u4eec\u77e5\u9053 Google \u5e0c\u671b\u5956\u52b1\u90a3\u4e9b\u8868\u73b0\u51fa\u9ad8\u6c34\u5e73\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6 (EAT) \u7684\u5185\u5bb9\u548c\u5b9e\u4f53\uff08\u5982\u7ec4\u7ec7\u548c\u54c1\u724c\uff09\u3002\u6211\u4eec\u8fd8\u77e5\u9053 Google<\/span><span>\u5efa\u8bae\u6211\u4eec<\/span><span>\u719f\u6089\u5176\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\uff0c\u5c24\u5176\u662f\u5728\u6d89\u53ca<\/span><span>\u5e7f\u6cdb\u7684\u6838\u5fc3\u7b97\u6cd5\u66f4\u65b0<\/span><span>\u65f6\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u65e0\u6cd5 100% \u786e\u5b9a\u7684\u662f\uff0cGoogle \u5982\u4f55\u5c06 EAT\uff08\u4e00\u4e2a\u6982\u5ff5\uff0c\u800c\u4e0d\u662f\u76f4\u63a5\u7684\u6392\u540d\u56e0\u7d20\u6216\u5206\u6570\uff09\u8f6c\u5316\u4e3a\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u8bc4\u4f30\u4ee5\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u6392\u540d\u7684\u4fe1\u53f7\u3002<\/span><\/p>\n<p><span>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u6574\u7406\u4e86 14 \u4e2a\u6f5c\u5728\u7684\u9875\u9762\u5185\u548c\u9875\u9762\u5916\u56e0\u7d20\uff0cGoogle \u53ef\u4ee5\u901a\u8fc7\u7b97\u6cd5\u4f7f\u7528\u8fd9\u4e9b\u56e0\u7d20\u8fdb\u884c EAT \u8bc4\u4f30\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-disclaimer\" class=\"wp-block-heading\"><span>\u514d\u8d23\u58f0\u660e<\/span><\/h2>\n<p><span>\u672c\u6587\u5e76\u975e\u8be6\u5c3d\u5217\u51fa Google \u53ef\u80fd\u4f7f\u7528\u7684\u6240\u6709 EAT \u4fe1\u53f7\uff0c\u800c\u53ea\u662f\u6839\u636e\u6211\u4eec\u638c\u63e1\u7684\u652f\u6301\u8bc1\u636e\u548c\u6587\u6863\uff0c\u4ecb\u7ecd Google \u6700\u6709\u53ef\u80fd\u7528\u6765\u8bc4\u4f30 EAT \u7684\u4e00\u4e9b\u4fe1\u53f7\u3002\u00a0<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u5e0c\u671b\u64cd\u7eb5 SERP \u7684 SEO \u4eba\u5458\u6765\u8bf4\uff0c\u5b83\u4e5f\u4e0d\u662f\u4e00\u4efd\u5907\u5fd8\u5355\u3002EAT \u53ea\u80fd\u5728\u6709\u9650\u7684\u8303\u56f4\u5185\u53d7\u5230 SEO \u63aa\u65bd\u7684\u5f71\u54cd\u3002\u672c\u6587\u8ba8\u8bba\u7684\u5927\u591a\u6570\u4fe1\u53f7\u66f4\u6709\u53ef\u80fd\u53d7\u5230\u8425\u9500\u548c\u516c\u5173\u7684\u5f71\u54cd\u3002\u00a0<\/span><\/p>\n<p><span>\u6839\u636e Google \u7684\u8bf4\u6cd5\uff0c\u6ca1\u6709\u4e00\u4e2a\u5355\u4e00\u7684 EAT \u5206\u6570\u53ef\u4ee5\u6c47\u603b\u6216\u52a0\u603b\u6240\u6709\u4fe1\u53f7\u3002\u6211\u53ef\u4ee5\u60f3\u8c61 Google \u901a\u8fc7\u8bb8\u591a\u4e0d\u540c\u7684\u7b97\u6cd5\uff08\u4e5f\u79f0\u4e3a<\/span><span>\u201c\u5a74\u513f\u201d\u6216\u201c\u5fae\u578b\u201d\u7b97\u6cd5<\/span><span>\uff09\u6765\u83b7\u5f97\u4f5c\u8005\u3001\u51fa\u7248\u5546\u6216\u7f51\u7ad9\u7684 EAT \u7684\u6574\u4f53\u5370\u8c61\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u79cd\u603b\u4f53\u5370\u8c61\u4e0e\u5176\u8bf4\u662f\u5206\u6570\uff0c\u4e0d\u5982\u8bf4\u662f\u5177\u6709 EAT \u7684\u5b9e\u4f53\u7684\u6837\u672c\u56fe\u50cf\u7684\u8fd1\u4f3c\u503c\u3002Google \u53ef\u4ee5\u4f7f\u7528\u9009\u5b9a\u7684\u6837\u672c\u5b9e\u4f53\u6765\u8bad\u7ec3\u7b97\u6cd5\uff0c\u4ee5\u751f\u6210 EAT \u7684\u57fa\u51c6\u6a21\u5f0f\u3002\u5b9e\u4f53\u5728\u4e0d\u540c\u4fe1\u53f7\u4e2d\u4e0e\u6b64\u6a21\u5f0f\u56fe\u50cf\u7684\u76f8\u4f3c\u5ea6\u8d8a\u9ad8\uff0c\u8d28\u91cf\u5c31\u8d8a\u9ad8\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-1-quality-of-the-website-content-in-total\" class=\"wp-block-heading\"><span>1. \u7f51\u7ad9\u5185\u5bb9\u603b\u4f53\u8d28\u91cf<\/span><\/h2>\n<p><span>EAT \u662f\u9488\u5bf9\u4e00\u4e2a\u6216\u591a\u4e2a\u4e3b\u9898\u5bf9\u51fa\u7248\u5546\u3001\u4f5c\u8005\u6216\u76f8\u5173\u57df\u7684\u4e00\u79cd\u5143\u8bc4\u7ea7\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cGoogle \u5219\u5728\u6587\u6863\u7ea7\u522b\uff08\u5373\u4e0e\u76f8\u5e94\u641c\u7d22\u67e5\u8be2\u53ca\u5176\u641c\u7d22\u610f\u56fe\u76f8\u5173\u7684\u6bcf\u4e2a\u5355\u72ec\u5185\u5bb9\uff09\u8bc4\u4f30\u76f8\u5173\u6027\u3002\u00a0<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0cGoogle \u901a\u8fc7 EAT \u8bc4\u4f30\u51fa\u7248\u5546\/\u4f5c\u8005\u7684\u8d28\u91cf\uff0c\u5e76\u901a\u8fc7\u7ecf\u5178\u4fe1\u606f\u68c0\u7d22\u65b9\u6cd5\uff08\u4f8b\u5982\u6587\u672c\u5206\u6790\uff09\u7ed3\u5408\u673a\u5668\u5b66\u4e60\u521b\u65b0\uff08\u4f8b\u5982 Rankbrain\uff09\u6765\u8bc4\u4f30\u76f8\u5173\u6027\u3002<\/span><\/p>\n<p><span>\u5728\u8fd9\u79cd\u80cc\u666f\u4e0b\uff0c\u6b63\u5982\u8c37\u6b4c\u6240\u8bc1\u5b9e\u7684\uff0c\u4e0d\u540c\u4e3b\u9898\u9886\u57df\u7684\u5185\u5bb9\u53ef\u4ee5\u76f8\u4e92\u4ea7\u751f\u79ef\u6781\u548c\u6d88\u6781\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u5728Google Panda \u66f4\u65b0\u8bf4\u660e<\/span><span>\u4e2d\u53ef\u4ee5\u627e\u5230\u6709\u5173\u8bc4\u4f30\u7f51\u7ad9\u5185\u5bb9\u603b\u4f53\u8d28\u91cf\u65f6\u5e94\u6ce8\u610f\u7684\u4e8b\u9879\u7684\u63d0\u793a\u3002<\/span><\/p>\n<h2 id=\"h-2-pagerank-or-references-to-the-author-publisher\" class=\"wp-block-heading\"><span>2. PageRank \u6216\u5bf9\u4f5c\u8005\/\u51fa\u7248\u5546\u7684\u5f15\u7528<\/span><\/h2>\n<p><span>Google \u4f7f\u7528\u53cd\u5411\u94fe\u63a5\u548c\u4ece\u4e2d\u7ee7\u627f\u7684 PageRank \u6765\u8bc4\u4f30\u5185\u5bb9\u548c\u57df\u540d\u8fd9\u4e00\u4e8b\u5b9e\u5e76\u4e0d\u65b0\u9c9c\uff0c\u5e76\u4e14\u5df2\u5f97\u5230 Google \u7684\u786e\u8ba4\u3002\u6b64\u5916\uff0cGoogle \u4f7f\u7528\u53cd\u5411\u94fe\u63a5\u548c PageRank \u6765\u8bc4\u4f30 EAT \u4e5f\u5df2\u5728\u767d\u76ae\u4e66\u201c\u00a0<\/span><span>Google \u5982\u4f55\u6253\u51fb\u865a\u5047\u4fe1\u606f<\/span><span>\u201d\u4e2d\u5f97\u5230\u786e\u8ba4\u3002\u00a0<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201cGoogle \u7684\u7b97\u6cd5\u4f1a\u8bc6\u522b\u4e0e\u53ef\u4fe1\u5ea6\u548c\u6743\u5a01\u6027\u76f8\u5173\u7684\u7f51\u9875\u4fe1\u53f7\u3002\u8fd9\u4e9b\u4fe1\u53f7\u4e2d\u6700\u8457\u540d\u7684\u662f<\/span><span>PageRank<\/span><span>\uff0c\u5b83\u4f7f\u7528\u7f51\u7edc\u4e0a\u7684\u94fe\u63a5\u6765\u4e86\u89e3\u6743\u5a01\u6027\u3002\u201d<\/span><\/p><\/blockquote>\n<h2 id=\"h-3-distance-to-trust-seed-sites-in-the-link-graph\" class=\"wp-block-heading\"><span>3. \u94fe\u63a5\u56fe\u4e2d\u5230\u4fe1\u4efb\u79cd\u5b50\u7ad9\u70b9\u7684\u8ddd\u79bb<\/span><\/h2>\n<p><span>PageRank \u6982\u5ff5\u7684\u66f4\u9ad8\u7ea7\u5f62\u5f0f\u8f83\u5c11\u5730\u57fa\u4e8e\u4f20\u5165\u94fe\u63a5\u7684\u6570\u91cf\uff0c\u800c\u66f4\u591a\u5730\u57fa\u4e8e\u94fe\u63a5\u6587\u6863\u4e0e\u6743\u5a01\u7f51\u7ad9\u6216\u79cd\u5b50\u7f51\u7ad9\u7684\u63a5\u8fd1\u7a0b\u5ea6\u3002<\/span><\/p>\n<p><span>2017 \u5e74 Google \u4e13\u5229\u201c<\/span><span>\u4f7f\u7528\u7f51\u7edc\u94fe\u63a5\u56fe\u4e2d\u7684\u8ddd\u79bb\u5bf9\u7f51\u9875\u8fdb\u884c\u6392\u540d\u201d<\/span><span>\u63cf\u8ff0\u4e86\u5982\u4f55\u6839\u636e\u4e0e\u6240\u9009\u79cd\u5b50\u7ad9\u70b9\u7684\u63a5\u8fd1\u5ea6\u5bf9\u94fe\u63a5\u6587\u6863\u8fdb\u884c\u6392\u540d\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u79cd\u5b50\u7ad9\u70b9\u672c\u8eab\u4f1a\u5355\u72ec\u52a0\u6743\u3002<\/span><\/p>\n<p><span>\u79cd\u5b50\u7f51\u7ad9\u672c\u8eab\u8d28\u91cf\u8f83\u9ad8\u6216\u8005\u6765\u6e90\u53ef\u4fe1\u5ea6\u8f83\u9ad8\u3002\u00a0<\/span><\/p>\n<p><span>\u6839\u636e\u4e13\u5229\uff0c\u8fd9\u4e9b\u79cd\u5b50\u7f51\u7ad9\u5fc5\u987b\u624b\u52a8\u9009\u62e9\uff0c\u5e76\u4e14\u6570\u91cf\u5e94\u53d7\u5230\u9650\u5236\u4ee5\u9632\u6b62\u64cd\u7eb5\u3002\u79cd\u5b50\u9875\u9762\u4e0e\u8981\u6392\u540d\u7684\u6587\u6863\u4e4b\u95f4\u7684\u94fe\u63a5\u957f\u5ea6\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u6807\u51c6\u786e\u5b9a\uff1a<\/span><\/p>\n<ul>\n<li><span>\u94fe\u63a5\u7684\u4f4d\u7f6e\u3002<\/span><\/li>\n<li><span>\u6e90\u9875\u9762\u7684\u4e3b\u9898\u504f\u79bb\u7a0b\u5ea6\u3002<\/span><\/li>\n<li><span>\u6e90\u9875\u9762\u7684\u51fa\u7ad9\u94fe\u63a5\u6570\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6709\u8da3\u7684\u662f\uff0c\u6ca1\u6709\u76f4\u63a5\u6216\u95f4\u63a5\u94fe\u63a5\u5230\u81f3\u5c11\u4e00\u4e2a\u79cd\u5b50\u7f51\u7ad9\u7684\u7f51\u7ad9\u751a\u81f3\u4e0d\u4f1a\u88ab\u8ba1\u5165\u8bc4\u5206\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e5f\u53ef\u4ee5\u8ba9\u6211\u4eec\u5f97\u51fa\u7ed3\u8bba\uff0c\u4e3a\u4ec0\u4e48\u6709\u4e9b\u94fe\u63a5\u4f1a\u88ab Google \u7eb3\u5165\u6392\u540d\uff0c\u800c\u6709\u4e9b\u5219\u4e0d\u4f1a\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><span>\u201c\u4f46\u8bf7\u6ce8\u610f\uff0c\u5e76\u975e\u9875\u9762\u96c6\u4e2d\u7684\u6240\u6709\u9875\u9762\u90fd\u4f1a\u901a\u8fc7\u6b64\u8fc7\u7a0b\u83b7\u5f97\u6392\u540d\u5206\u6570\u3002\u4f8b\u5982\uff0c\u4efb\u4f55\u79cd\u5b50\u9875\u9762\u90fd\u65e0\u6cd5\u5230\u8fbe\u7684\u9875\u9762\u5c06\u4e0d\u4f1a\u88ab\u6392\u540d\u3002\u201d<\/span><\/em><\/p><\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-382827 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-524x600.jpg.webp\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-524x600.jpg.webp 524w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-295x338.jpg.webp 295w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-99x113.jpg.webp 99w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-150x172.jpg.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages.jpg.webp 703w\" alt=\"\u7f51\u9875\u7684\u94fe\u63a5\u56fe\u7ed3\u6784\" width=\"524\" height=\"600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-524x600.jpg.webp 524w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-295x338.jpg.webp 295w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-99x113.jpg.webp 99w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-150x172.jpg.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages.jpg.webp 703w\" data-lazy-sizes=\"(max-width: 524px) 100vw, 524px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/link-graph-structure-of-web-pages-524x600.jpg.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u8fd9\u4e00\u6982\u5ff5\u65e2\u53ef\u4ee5\u5e94\u7528\u4e8e\u6587\u6863\u672c\u8eab\uff0c\u4e5f\u53ef\u4ee5\u5e94\u7528\u4e8e\u4e00\u822c\u7684\u53d1\u5e03\u8005\u3001\u57df\u6216\u4f5c\u8005\u3002\u79cd\u5b50\u7f51\u7ad9\u7ecf\u5e38\u76f4\u63a5\u5f15\u7528\u7684\u53d1\u5e03\u8005\u6216\u4f5c\u8005\u5728\u4e3b\u9898\u548c\u4e0e\u5176\u94fe\u63a5\u7684\u8bed\u4e49\u76f8\u5173\u5173\u952e\u5b57\u65b9\u9762\u5177\u6709\u66f4\u9ad8\u7684\u6743\u5a01\u6027\u3002\u8fd9\u4e9b\u79cd\u5b50\u7f51\u7ad9\u53ef\u4ee5\u662f\u6bcf\u4e2a\u4e3b\u9898\u7684\u4e00\u7ec4\u7f51\u7ad9\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u8981\u4e48\u662f\u624b\u52a8\u786e\u5b9a\u7684\uff0c\u8981\u4e48\u8fbe\u5230\u6743\u5a01\u6027\u548c\u4fe1\u4efb\u4fe1\u53f7\u7684\u9608\u503c\u3002<\/span><\/p>\n<h2 id=\"h-4-anchor-text-of-backlinks\" class=\"wp-block-heading\"><span>4. \u53cd\u5411\u94fe\u63a5\u7684\u951a\u6587\u672c<\/span><\/h2>\n<p><span>\u636eGoogle\u4ecb\u7ecd<\/span><span>\uff0c\u53cd\u5411\u94fe\u63a5\u7684\u951a\u6587\u672c\u4e0d\u4ec5\u662f\u94fe\u63a5\u76ee\u6807\u9875\u9762\u7684\u6392\u540d\u4fe1\u53f7\uff0c\u800c\u4e14\u8fd8\u8d77\u5230\u6574\u4e2a\u57df\u7684\u4e3b\u9898\u5206\u7c7b\u4f5c\u7528\u3002<\/span><\/p>\n<p><span>\u5728Google\u4e13\u5229<\/span><span>\u57fa\u4e8e\u4fe1\u4efb\u7684\u641c\u7d22\u7ed3\u679c\u6392\u540d<\/span><span>\u4e2d\uff0c\u4e5f\u63d0\u5230\u4f7f\u7528\u951a\u6587\u672c\u4f5c\u4e3a\u4fe1\u4efb\u8bc4\u7ea7\u3002<\/span><\/p>\n<p><span>\u8be5\u4e13\u5229\u63cf\u8ff0\u4e86\u5982\u4f55\u57fa\u4e8e\u4fe1\u4efb\u6807\u7b7e\u8865\u5145\u6587\u6863\u7684\u6392\u540d\u8bc4\u5206\u3002\u8fd9\u4e9b\u4fe1\u606f\u53ef\u4ee5\u6765\u81ea\u6587\u6863\u672c\u8eab\uff0c\u4e5f\u53ef\u4ee5\u6765\u81ea\u4ee5\u94fe\u63a5\u6587\u672c\u6216\u4e0e\u6587\u6863\u6216\u5b9e\u4f53\u76f8\u5173\u7684\u5176\u4ed6\u4fe1\u606f\u5f62\u5f0f\u5f15\u7528\u7684\u7b2c\u4e09\u65b9\u6587\u6863\u3002\u8fd9\u4e9b\u6807\u7b7e\u4e0e URL \u76f8\u5173\u8054\u5e76\u8bb0\u5f55\u5728\u6ce8\u91ca\u6570\u636e\u5e93\u4e2d\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-382826 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-438x600.png.webp\" sizes=\"auto, (max-width: 438px) 100vw, 438px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-438x600.png.webp 438w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-247x338.png.webp 247w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-83x113.png.webp 83w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-768x1052.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-1122x1536.png 1122w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-150x205.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust.png.webp 1460w\" alt=\"\u641c\u7d22\u6392\u540d\u4fe1\u4efb\" width=\"438\" height=\"600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-438x600.png.webp 438w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-247x338.png.webp 247w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-83x113.png.webp 83w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-768x1052.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-1122x1536.png 1122w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-150x205.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust.png.webp 1460w\" data-lazy-sizes=\"(max-width: 438px) 100vw, 438px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/search-ranking-trust-438x600.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-5-credibility-or-trust-of-an-author\" class=\"wp-block-heading\"><span>5. \u4f5c\u8005\u7684\u53ef\u4fe1\u5ea6\u6216\u4fe1\u4efb\u5ea6<\/span><\/h2>\n<p><span>\u5728\u4ee4\u4eba\u5174\u594b\u7684\u8c37\u6b4c\u4e13\u5229\u300a<\/span><span>\u5728\u7ebf\u5185\u5bb9\u4f5c\u8005\u7684\u53ef\u4fe1\u5ea6\u300b<\/span><span>\u4e2d\uff0c\u63d0\u5230\u4e86\u53ef\u7528\u4e8e\u901a\u8fc7\u7b97\u6cd5\u786e\u5b9a\u4f5c\u8005\u53ef\u4fe1\u5ea6\u7684\u5404\u79cd\u56e0\u7d20\u3002<\/span><\/p>\n<p><span>\u5b83\u63cf\u8ff0\u4e86\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u5728\u53ef\u4fe1\u5ea6\u56e0\u7d20\u548c\u4f5c\u8005\u58f0\u8a89\u5206\u6570\u7684\u5f71\u54cd\u4e0b\u5bf9\u6587\u6863\u8fdb\u884c\u6392\u540d\u3002<\/span><\/p>\n<ul>\n<li><span>\u4e00\u4f4d\u4f5c\u8005\u53ef\u4ee5\u62e5\u6709\u591a\u4e2a\u58f0\u8a89\u5206\u6570\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u4ed6\u5728\u591a\u5c11\u4e2a\u4e0d\u540c\u4e3b\u9898\u4e0a\u53d1\u5e03\u5185\u5bb9\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u4e00\u4f4d\u4f5c\u8005\u53ef\u4ee5\u5728\u591a\u4e2a\u4e3b\u9898\u4e0a\u62e5\u6709\u58f0\u8a89\u3002<\/span><\/li>\n<li><span>\u4f5c\u8005\u7684\u58f0\u8a89\u5206\u6570\u4e0e\u51fa\u7248\u5546\u65e0\u5173\u3002<\/span><\/li>\n<li><span>\u5982\u679c\u591a\u6b21\u53d1\u5e03\u91cd\u590d\u7684\u5185\u5bb9\u6216\u6458\u5f55\uff0c\u58f0\u8a89\u8bc4\u5206\u53ef\u80fd\u4f1a\u964d\u4f4e\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u9879\u4e13\u5229\u518d\u6b21\u63d0\u5230\u4e86\u94fe\u63a5\u2014\u2014\u56e0\u6b64\u4f5c\u8005\u7684\u58f0\u8a89\u5206\u6570\u53ef\u80fd\u4f1a\u53d7\u5230\u5df2\u53d1\u5e03\u5185\u5bb9\u7684\u94fe\u63a5\u6570\u91cf\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u58f0\u8a89\u8bc4\u5206\u53ef\u80fd\u7684\u4fe1\u53f7\u5982\u4e0b\uff1a<\/span><\/p>\n<ul>\n<li><span>\u4f5c\u8005\u5728\u67d0\u4e2a\u4e3b\u9898\u9886\u57df\u521b\u4f5c\u5185\u5bb9\u7684\u7ecf\u9a8c\u6709\u591a\u957f\u65f6\u95f4\u3002<\/span><\/li>\n<li><span>\u4f5c\u8005\u591a\u4e48\u51fa\u540d\u554a\u3002<\/span><\/li>\n<li><span>\u7528\u6237\u5bf9\u53d1\u5e03\u5185\u5bb9\u7684\u8bc4\u5206\u3002<\/span><\/li>\n<li><span>\u5982\u679c\u4f5c\u8005\u7684\u5185\u5bb9\u7531\u53e6\u4e00\u5bb6\u8bc4\u7ea7\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73\u7684\u51fa\u7248\u5546\u51fa\u7248\u3002<\/span><\/li>\n<li><span>\u4f5c\u8005\u53d1\u5e03\u7684\u5185\u5bb9\u6570\u91cf\u3002<\/span><\/li>\n<li><span>\u8ddd\u79bb\u4f5c\u8005\u4e0a\u6b21\u51fa\u7248\u5df2\u7ecf\u8fc7\u4e86\u591a\u957f\u65f6\u95f4\u3002<\/span><\/li>\n<li><span>\u4f5c\u8005\u5bf9\u7c7b\u4f3c\u4e3b\u9898\u7684\u5148\u524d\u51fa\u7248\u7269\u7684\u8bc4\u5206\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6709\u5173\u8be5\u4e13\u5229\u58f0\u8a89\u8bc4\u5206\u7684\u5176\u4ed6\u6709\u8da3\u4fe1\u606f\uff1a<\/span><\/p>\n<ul>\n<li><span>\u6839\u636e\u4f5c\u8005\u53d1\u5e03\u5185\u5bb9\u7684\u4e0d\u540c\u4e3b\u9898\u6570\u91cf\uff0c\u4f5c\u8005\u53ef\u4ee5\u83b7\u5f97\u591a\u4e2a\u58f0\u8a89\u5206\u6570\u3002<\/span><\/li>\n<li><span>\u4f5c\u8005\u7684\u58f0\u8a89\u5206\u6570\u4e0e\u51fa\u7248\u5546\u65e0\u5173\u3002<\/span><\/li>\n<li><span>\u5982\u679c\u591a\u6b21\u53d1\u5e03\u91cd\u590d\u5185\u5bb9\u6216\u6458\u5f55\uff0c\u58f0\u8a89\u5206\u6570\u53ef\u80fd\u4f1a\u964d\u4f4e\u3002<\/span><\/li>\n<li><span>\u58f0\u8a89\u8bc4\u5206\u4f1a\u53d7\u5230\u53d1\u5e03\u5185\u5bb9\u7684\u94fe\u63a5\u6570\u91cf\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u6b64\u5916\uff0c\u8be5\u4e13\u5229\u8fd8\u8ba8\u8bba\u4e86\u4f5c\u8005\u7684\u53ef\u4fe1\u5ea6\u56e0\u7d20\u3002\u4e3a\u6b64\uff0c\u6709\u5173\u4f5c\u8005\u7684\u804c\u4e1a\u6216\u4f5c\u8005\u5728\u516c\u53f8\u4e2d\u7684\u89d2\u8272\u7684\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u4fe1\u606f\u662f\u76f8\u5173\u7684\u3002\u804c\u4e1a\u4e0e\u5df2\u53d1\u5e03\u5185\u5bb9\u4e3b\u9898\u7684\u76f8\u5173\u6027\u5bf9\u4e8e\u4f5c\u8005\u7684\u53ef\u4fe1\u5ea6\u4e5f\u5177\u6709\u51b3\u5b9a\u6027\u4f5c\u7528\u3002\u4f5c\u8005\u7684\u6559\u80b2\u548c\u57f9\u8bad\u6c34\u5e73\u4e5f\u53ef\u80fd\u5bf9\u6b64\u4ea7\u751f\u5f71\u54cd\u3002<\/span><\/p>\n<h2 id=\"h-6-name-recognition-of-the-author-publisher-number-of-mentions-search-volume\" class=\"wp-block-heading\"><span>6. \u4f5c\u8005\/\u51fa\u7248\u5546\u7684\u77e5\u540d\u5ea6\uff08\u63d0\u53ca\u6b21\u6570\u548c\u641c\u7d22\u91cf\uff09<\/span><\/h2>\n<p><span>\u4f5c\u8005\/\u51fa\u7248\u5546\u7684\u77e5\u540d\u5ea6\u8d8a\u9ad8\uff0c\u5176\u53ef\u4fe1\u5ea6\u5c31\u8d8a\u9ad8\uff0c\u5728\u67d0\u4e2a\u4e3b\u9898\u9886\u57df\u7684\u6743\u5a01\u6027\u4e5f\u8d8a\u9ad8\u3002\u8c37\u6b4c\u53ef\u4ee5\u901a\u8fc7\u63d0\u53ca\u6b21\u6570\u548c\u540d\u79f0\u7684\u641c\u7d22\u91cf\u6765\u7b97\u6cd5\u8861\u91cf\u77e5\u540d\u5ea6\u3002\u9664\u4e86\u5df2\u7ecf\u63d0\u5230\u7684\u4e13\u5229\u4e4b\u5916\uff0c\u8c37\u6b4c\u8fd8\u8fdb\u4e00\u6b65\u58f0\u660e\u4e86\u77e5\u540d\u5ea6\u4f5c\u4e3a\u53ef\u80fd\u7684\u6392\u540d\u56e0\u7d20\u3002<\/span><\/p>\n<p><span>\u5173\u4e8e\u672c\u5730\u641c\u7d22\uff0c\u53ef\u4ee5\u5728 Google \u652f\u6301\u9875\u9762\u4e0a\u627e\u5230\u6709\u5173\u672c\u5730\u6392\u540d\u7684\u4ee5\u4e0b\u58f0\u660e\uff1a<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u77e5\u540d\u5ea6\uff1a\u8fd9\u6307\u7684\u662f\u4e00\u5bb6\u516c\u53f8\u7684\u77e5\u540d\u5ea6\u3002\u6709\u4e9b\u5730\u65b9\u6216\u4e8b\u7269\u6bd4\u5176\u4ed6\u5730\u65b9\u6216\u4e8b\u7269\u66f4\u51fa\u540d\u3002\u672c\u5730\u641c\u7d22\u7ed3\u679c\u7684\u6392\u540d\u4f1a\u8003\u8651\u5230\u8fd9\u4e00\u70b9\u3002\u4f8b\u5982\uff0c\u8bb8\u591a\u7528\u6237\u719f\u77e5\u7684\u8457\u540d\u535a\u7269\u9986\u3001\u9152\u5e97\u6216\u96f6\u552e\u54c1\u724c\u4e5f\u5f88\u53ef\u80fd\u51fa\u73b0\u5728\u672c\u5730\u641c\u7d22\u7ed3\u679c\u7684\u663e\u773c\u4f4d\u7f6e\u3002\u6b64\u5916\uff0c\u77e5\u540d\u5ea6\u6216\u91cd\u8981\u6027\u6765\u81ea\u6211\u4eec\u4ece\u7f51\u7edc\u4e0a\u83b7\u5f97\u7684\u6709\u5173\u4e00\u5bb6\u516c\u53f8\u7684\u4fe1\u606f &#8211; \u4f8b\u5982\u901a\u8fc7\u94fe\u63a5\u3001\u6587\u7ae0\u6216\u76ee\u5f55\u3002\u201d<\/span><\/p><\/blockquote>\n<p><span>\u8c37\u6b4c\u7684 Gary Illyes \u4e8e 2017 \u5e74\u5728\u5e03\u83b1\u987f SEO \u4e0a\u8c08\u5230\u4e86\u63d0\u53ca\u7684\u5f71\u54cd\uff08\u4f8b\u5982\u5728\u793e\u4ea4\u7f51\u7edc\u4e2d\uff09\uff0c\u4f3c\u4e4e\u6697\u793a\u8c37\u6b4c\u53ef\u80fd\u5bf9\u6b64\u7c7b\u4fe1\u53f7\u611f\u5174\u8da3\uff1a<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u5982\u679c\u4f60\u53d1\u5e03\u7684\u5185\u5bb9\u8d28\u91cf\u9ad8\uff0c\u5728\u4e92\u8054\u7f51\u4e0a\u88ab\u5927\u91cf\u5f15\u7528\u2014\u2014\u6211\u8bf4\u7684\u4e0d\u4ec5\u4ec5\u662f\u94fe\u63a5\uff0c\u8fd8\u5305\u62ec\u793e\u4ea4\u7f51\u7edc\u4e0a\u7684\u63d0\u53ca\u548c\u4eba\u4eec\u8c08\u8bba\u4f60\u7684\u54c1\u724c\uff0c\u8bf8\u5982\u6b64\u7c7b\u3002\u90a3\u4e48\u4f60\u505a\u5f97\u5f88\u597d\u3002\u201d<\/span><\/p><\/blockquote>\n<h2 id=\"h-7-sentiment-around-mentions-or-ratings-and-click-through-rate\" class=\"wp-block-heading\"><span>7. \u63d0\u53ca\u6216\u8bc4\u5206\u4ee5\u53ca\u70b9\u51fb\u7387\u7684\u60c5\u7eea<\/span><\/h2>\n<p><span>Google \u80fd\u591f\u901a\u8fc7\u81ea\u7136\u8bed\u8a00\u5904\u7406\u8fdb\u884c\u60c5\u611f\u5206\u6790\u3002<\/span><\/p>\n<p><span>\u6362\u53e5\u8bdd\u8bf4\uff0c\u53ef\u4ee5\u786e\u5b9a\u56f4\u7ed5\u51fa\u7248\u5546\u6216\u4f5c\u8005\u7b49\u5b9e\u4f53\u7684\u60c5\u7eea\u3002\u5982\u679c\u60c5\u7eea\u662f\u79ef\u6781\u7684\uff0c\u5219\u53ef\u4ee5\u63d0\u9ad8\u4f5c\u8005\/\u51fa\u7248\u5546\u7684\u53ef\u4fe1\u5ea6\u3002\u5982\u679c\u60c5\u7eea\u662f\u6d88\u6781\u7684\uff0c\u5219\u60c5\u51b5\u76f8\u53cd\u3002<\/span><\/p>\n<p><span>Google \u4e13\u5229\u201c<\/span><span>\u60c5\u611f\u68c0\u6d4b\u4f5c\u4e3a\u53ef\u5ba1\u67e5\u5b9e\u4f53\u7684\u6392\u540d\u4fe1\u53f7\u201d<\/span><span>\u63cf\u8ff0\u4e86\u5982\u4f55\u4f7f\u7528\u60c5\u611f\u5206\u6790\u6765\u8bc6\u522b\u6587\u6863\u4e2d\u53ef\u5ba1\u67e5\u5b9e\u4f53\u5468\u56f4\u7684\u60c5\u611f\u3002\u7136\u540e\u53ef\u4ee5\u4f7f\u7528\u7ed3\u679c\u5bf9\u5b9e\u4f53\u548c\u76f8\u5173\u6587\u6863\u8fdb\u884c\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u53ef\u8bc4\u4f30\u5b9e\u4f53\u5305\u62ec\u53ef\u4ee5\u8868\u8fbe\u60c5\u611f\u7684\u4eba\u3001\u5730\u70b9\u6216\u4e8b\u7269\uff0c\u4f8b\u5982\u9910\u9986\u3001\u9152\u5e97\u3001\u7535\u5b50\u4ea7\u54c1\u7b49\u6d88\u8d39\u54c1\u3001\u7535\u5f71\u3001\u4e66\u7c4d\u548c\u73b0\u573a\u8868\u6f14\u3002<\/span><\/p>\n<p><span>\u7ed3\u6784\u5316\u548c\u975e\u7ed3\u6784\u5316\u6570\u636e\u90fd\u53ef\u4ee5\u4f5c\u4e3a\u6765\u6e90\u3002\u7ed3\u6784\u5316\u8bc4\u8bba\u662f\u4ece\u6d41\u884c\u7684\u8bc4\u8bba\u7f51\u7ad9\uff08\u4f8b\u5982 Google Maps\u3001TripAdvisor\u3001Citysearch \u6216 Yelp\uff09\u6536\u96c6\u7684\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-382825 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-390x600.png.webp\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-390x600.png.webp 390w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-220x338.png.webp 220w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-74x113.png.webp 74w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-768x1180.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-1000x1536.png 1000w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-150x230.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking.png.webp 1301w\" alt=\"\u60c5\u7eea\u8bc4\u5206\u5b9e\u4f53\u6392\u540d\" width=\"390\" height=\"600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-390x600.png.webp 390w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-220x338.png.webp 220w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-74x113.png.webp 74w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-768x1180.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-1000x1536.png 1000w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-150x230.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking.png.webp 1301w\" data-lazy-sizes=\"(max-width: 390px) 100vw, 390px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/sentiment-scores-entity-ranking-390x600.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u60c5\u611f\u6570\u636e\u5e93\u4e2d\u5b58\u50a8\u7684\u5b9e\u4f53\u4ee5\u5b9e\u4f53 ID\u3001\u5b9e\u4f53\u7c7b\u578b\u548c\u4e00\u4e2a\u6216\u591a\u4e2a\u8bc4\u8bba\u7684\u5f62\u5f0f\u7531\u5143\u7ec4\u8868\u793a\u3002\u8bc4\u8bba\u88ab\u5206\u914d\u4e0d\u540c\u7684\u5206\u6570\uff0c\u8fd9\u4e9b\u5206\u6570\u5728\u6392\u540d\u5206\u6790\u5f15\u64ce\u4e2d\u8ba1\u7b97\u5f97\u51fa\u3002<\/span><\/p>\n<p><span>\u6392\u540d\u5206\u6790\u5f15\u64ce\u4f1a\u786e\u5b9a\u4e0e\u5404\u4e2a\u8bc4\u8bba\u6709\u5173\u7684\u60c5\u611f\u5206\u6570\uff08\u5305\u62ec\u4f5c\u8005\u7b49\u9644\u52a0\u4fe1\u606f\uff09\u3002<\/span><\/p>\n<p><span>\u8be5\u4e13\u5229\u8fd8\u8ba8\u8bba\u4e86\u4f7f\u7528\u4ea4\u4e92\u4fe1\u53f7\u4f5c\u4e3a\u6392\u540d\u56e0\u7d20\u6765\u8865\u5145\u60c5\u7eea\u3002<\/span><\/p>\n<ul>\n<li><span>\u7528\u6237\u4e92\u52a8\u5206\u6570<\/span><\/li>\n<li><span>\u5171\u8bc6\u60c5\u7eea\u5f97\u5206<\/span><\/li>\n<\/ul>\n<p><span>Google \u5982\u4f55\u786e\u5b9a\u7528\u6237\u4e92\u52a8\u5206\u6570\uff1f\u901a\u8fc7\u67e5\u770b SERP CTR \u548c\u505c\u7559\u65f6\u95f4\u7b49\u7528\u6237\u4fe1\u53f7\u3002<\/span><\/p>\n<h2 id=\"h-8-cooccurrences-of-the-author-publisher-with-thematically-relevant-terms-in-videos-podcasts-documents-offpage\" class=\"wp-block-heading\"><span>8. \u4f5c\u8005\/\u51fa\u7248\u5546\u4e0e\u89c6\u9891\u3001\u64ad\u5ba2\u548c\u6587\u6863\u4e2d\u4e3b\u9898\u76f8\u5173\u672f\u8bed\u7684\u5171\u73b0\uff08\u9875\u5916\uff09<\/span><\/h2>\n<p><span>\u53ef\u6293\u53d6\u548c\u53ef\u89e3\u91ca\u5185\u5bb9\u4e2d\u7684\u5b9e\u4f53\u4e0e\u67d0\u4e9b\u4e3b\u9898\u9886\u57df\u7684\u672f\u8bed\u540c\u65f6\u51fa\u73b0\uff0c\u53ef\u4ee5\u5e2e\u52a9 Google \u6839\u636e\u4e3b\u9898\u80cc\u666f\u5bf9\u4f5c\u8005\u6216\u51fa\u7248\u5546\u8fdb\u884c\u5206\u7c7b\u3002\u00a0<\/span><\/p>\n<p><span>\u5171\u73b0\u7684\u6b21\u6570\u4ee5\u53ca\u5171\u73b0\u6765\u6e90\u7684\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u53ef\u4ee5\u6309\u7167EAT\u8fdb\u884c\u8bc4\u4f30\u3002\u00a0<\/span><\/p>\n<p><span>\u7531\u4e8e Google \u901a\u8fc7 MUM \u7b49\u521b\u65b0\u63a8\u52a8\u7684\u53d1\u5c55\uff0c\u8fd9\u4e9b\u5185\u5bb9\u9664\u4e86\u6587\u672c\u5185\u5bb9\u5916\uff0c\u8fd8\u53ef\u4ee5\u662f\u56fe\u50cf\u3001\u89c6\u9891\u548c\u97f3\u9891\u5185\u5bb9\u3002<\/span><\/p>\n<h2 id=\"h-9-cooccurrences-of-the-author-publisher-with-thematically-relevant-terms-in-search-queries-offpage\" class=\"wp-block-heading\"><span>9. \u4f5c\u8005\/\u51fa\u7248\u5546\u4e0e\u641c\u7d22\u67e5\u8be2\u4e2d\u7684\u4e3b\u9898\u76f8\u5173\u672f\u8bed\u540c\u65f6\u51fa\u73b0\uff08\u9875\u5916\uff09<\/span><\/h2>\n<p><span>\u5185\u5bb9\u4e2d\u5b9e\u4f53\u548c\u4e3b\u9898\u76f8\u5173\u672f\u8bed\u7684\u5171\u73b0\u53ef\u4ee5\u5e2e\u52a9 Google \u6267\u884c EAT \u8bc4\u4f30\u3002\u641c\u7d22\u67e5\u8be2\u4e2d\u7684\u5171\u73b0\u4e5f\u53ef\u80fd\u662f\u4e00\u4e2a\u91cd\u8981\u4fe1\u53f7\u3002\u00a0<\/span><\/p>\n<p><span>\u5982\u679c\u5f88\u591a\u4eba\u641c\u7d22\u201c\u6885\u8d5b\u5fb7\u65af\u655e\u7bf7\u8f66\u201d\u6216\u201c\u5965\u62c9\u592b\u00b7\u79d1\u666e\u5185\u5bb9\u8425\u9500\u201d\uff0c\u8fd9\u53ef\u80fd\u8868\u660e\u6885\u8d5b\u5fb7\u65af\u662f\u655e\u7bf7\u8f66\u9886\u57df\u7684\u6743\u5a01\uff0c\u6216\u8005\u5965\u62c9\u592b\u00b7\u79d1\u666e\u662f\u5185\u5bb9\u8425\u9500\u9886\u57df\u7684\u6743\u5a01\u3002<\/span><\/p>\n<h2 id=\"h-10-percentage-of-content-that-an-author-publisher-has-contributed-to-a-thematic-document-corpus-onpage-offpage\" class=\"wp-block-heading\"><span>10. \u4f5c\u8005\/\u51fa\u7248\u5546\u5bf9\u4e3b\u9898\u6587\u6863\u96c6 (\u9875\u5185\/\u9875\u5916) \u8d21\u732e\u7684\u5185\u5bb9\u767e\u5206\u6bd4\u3002<\/span><\/h2>\n<p><span>Google \u4e13\u5229\u201c<\/span><span>\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u91cd\u65b0\u6392\u5e8f\u7684\u7cfb\u7edf\u548c\u65b9\u6cd5\u201d<\/span><span>\u63cf\u8ff0\u4e86\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u9664\u4e86\u8003\u8651\u4f5c\u8005\u7684\u5185\u5bb9\u94fe\u63a5\u4e4b\u5916\uff0c\u8fd8\u8003\u8651\u4f5c\u8005\u5bf9\u4e3b\u9898\u6587\u6863\u8bed\u6599\u5e93\u7684\u8d21\u732e\u3002<\/span><\/p>\n<p><span>\u8fd9\u9879\u8c37\u6b4c\u4e13\u5229\u4e8e 2018 \u5e74 8 \u6708\u83b7\u5f97\u3002\u5b83\u63cf\u8ff0\u4e86\u6839\u636e\u4f5c\u8005\u8bc4\u5206\uff08\u5305\u62ec\u5f15\u7528\u8bc4\u5206\uff09\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u7ec6\u5316\u3002\u5f15\u7528\u8bc4\u5206\u57fa\u4e8e\u5bf9\u4f5c\u8005\u6587\u6863\u7684\u5f15\u7528\u6b21\u6570\u3002\u00a0<\/span><\/p>\n<p><span>\u4f5c\u8005\u8bc4\u5206\u7684\u53e6\u4e00\u4e2a\u6807\u51c6\u662f\u4f5c\u8005\u5bf9\u6587\u732e\u96c6\u6240\u8d21\u732e\u7684\u5185\u5bb9\u6bd4\u4f8b\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><span>\u201c\u2026\u5176\u4e2d\uff0c\u786e\u5b9a\u76f8\u5e94\u5b9e\u4f53\u7684\u4f5c\u8005\u5206\u6570\u5305\u62ec\uff1a\u786e\u5b9a\u76f8\u5e94\u5b9e\u4f53\u7684\u5f15\u7528\u5206\u6570\uff0c\u5176\u4e2d\u5f15\u7528\u5206\u6570\u5bf9\u5e94\u4e8e\u4e0e\u76f8\u5e94\u5b9e\u4f53\u76f8\u5173\u8054\u7684\u5185\u5bb9\u88ab\u5f15\u7528\u7684\u9891\u7387\uff1b\u786e\u5b9a\u76f8\u5e94\u5b9e\u4f53\u7684\u539f\u59cb\u4f5c\u8005\u5206\u6570\uff0c\u5176\u4e2d\u539f\u59cb\u4f5c\u8005\u5206\u6570\u5bf9\u5e94\u4e8e\u4e0e\u76f8\u5e94\u5b9e\u4f53\u76f8\u5173\u8054\u7684\u5185\u5bb9\u7684\u767e\u5206\u6bd4\uff0c\u8be5\u5185\u5bb9\u662f\u5df2\u77e5\u5185\u5bb9\u7d22\u5f15\u4e2d\u5185\u5bb9\u7684\u7b2c\u4e00\u4e2a\u5b9e\u4f8b\uff1b\u5e76\u4e14\u4f7f\u7528\u9884\u5b9a\u51fd\u6570\u5c06\u5f15\u7528\u5206\u6570\u548c\u539f\u59cb\u4f5c\u8005\u5206\u6570\u7ec4\u5408\u4ee5\u4ea7\u751f\u4f5c\u8005\u5206\u6570\uff1b<\/span><\/em><span>\u00a0\u2026\u201d<\/span><\/p><\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-382824 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-733x600.png.webp\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-733x600.png.webp 733w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-413x338.png.webp 413w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-138x113.png.webp 138w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-768x629.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-150x123.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system.png.webp 921w\" alt=\"\u4f5c\u8005\u8bc4\u5206\u7cfb\u7edf\" width=\"733\" height=\"600\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-733x600.png.webp 733w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-413x338.png.webp 413w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-138x113.png.webp 138w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-768x629.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-150x123.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system.png.webp 921w\" data-lazy-sizes=\"(max-width: 733px) 100vw, 733px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/author-score-system-733x600.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<h2 id=\"h-11-transparency-to-the-author-publisher-via-author-profiles-about-us-pages-onpage\" class=\"wp-block-heading\"><span>11. \u901a\u8fc7\u4f5c\u8005\u7b80\u4ecb\u548c\u5173\u4e8e\u6211\u4eec\u9875\u9762\u5411\u4f5c\u8005\/\u51fa\u7248\u5546\u900f\u660e\u5316\uff08\u9875\u9762\uff09<\/span><\/h2>\n<p><span>\u8d28\u91cf\u8bc4\u4f30\u6307\u5357\u4e2d\u63d0\u5230\uff0c\u51fa\u7248\u5546\u6216\u4f5c\u8005\u7684\u900f\u660e\u5ea6\u662f\u641c\u7d22\u8bc4\u4f30\u4eba\u5458\u5728 EAT \u8bc4\u7ea7\u4e2d\u5e94\u4f7f\u7528\u7684\u4fe1\u53f7\u3002\u6b64\u5916\uff0c<\/span><span>\u65af\u5766<\/span><span>\u798f\u5927\u5b66\u7684\u300a\u7f51\u7edc\u53ef\u4fe1\u5ea6\u6307\u5357\u300b<\/span><span>\u63d0\u4f9b\u4e86\u4e00\u4e9b\u63d0\u793a\uff0c\u8bf4\u660e\u5728\u8bbe\u8ba1\u201c\u5173\u4e8e\u6211\u4eec\u201d\u9875\u9762\u548c\/\u6216\u4f5c\u8005\u7b80\u4ecb\u65f6\u5e94\u89e3\u51b3\u54ea\u4e9b\u95ee\u9898\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u8868\u660e\u60a8\u7684\u7f51\u7ad9\u80cc\u540e\u6709\u4e00\u4e2a\u771f\u6b63\u7684\u7ec4\u7ec7\u3002\u8868\u660e\u60a8\u7684\u7f51\u7ad9\u662f\u4e00\u4e2a\u5408\u6cd5\u7ec4\u7ec7\u7684\u7f51\u7ad9\u5c06\u63d0\u9ad8\u7f51\u7ad9\u7684\u53ef\u4fe1\u5ea6\u3002\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u662f\u5217\u51fa\u5b9e\u9645\u5730\u5740\u3002\u5176\u4ed6\u529f\u80fd\u4e5f\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\uff0c\u4f8b\u5982\u53d1\u5e03\u60a8\u7684\u529e\u516c\u5ba4\u7167\u7247\u6216\u5217\u51fa\u5546\u4f1a\u4f1a\u5458\u8d44\u683c\u3002<\/span><\/p>\n<p><span>\u7a81\u51fa\u60a8\u7ec4\u7ec7\u7684\u4e13\u4e1a\u6280\u80fd\u4ee5\u53ca\u60a8\u63d0\u4f9b\u7684\u5185\u5bb9\u548c\u670d\u52a1\u3002\u60a8\u7684\u56e2\u961f\u4e2d\u6709\u4e13\u5bb6\u5417\uff1f\u60a8\u7684\u8d21\u732e\u8005\u6216\u670d\u52a1\u63d0\u4f9b\u5546\u662f\u6743\u5a01\u4eba\u58eb\u5417\uff1f\u4e00\u5b9a\u8981\u63d0\u4f9b\u4ed6\u4eec\u7684\u8bc1\u4e66\u3002\u60a8\u662f\u5426\u96b6\u5c5e\u4e8e\u53d7\u4eba\u5c0a\u656c\u7684\u7ec4\u7ec7\uff1f\u8bf7\u660e\u786e\u8bf4\u660e\u3002\u76f8\u53cd\uff0c\u4e0d\u8981\u94fe\u63a5\u5230\u4e0d\u53ef\u4fe1\u7684\u5916\u90e8\u7f51\u7ad9\u3002\u60a8\u7684\u7f51\u7ad9\u4f1a\u56e0\u5173\u8054\u800c\u53d8\u5f97\u4e0d\u90a3\u4e48\u53ef\u4fe1\u3002<\/span><\/p>\n<p><span>\u8868\u660e\u4f60\u7684\u7f51\u7ad9\u80cc\u540e\u6709\u8bda\u5b9e\u53ef\u4fe1\u7684\u4eba\u3002\u672c\u6307\u5357\u7684\u7b2c\u4e00\u90e8\u5206\u662f\u8868\u660e\u7f51\u7ad9\u548c\u7ec4\u7ec7\u80cc\u540e\u6709\u771f\u5b9e\u7684\u4eba\u3002\u63a5\u4e0b\u6765\uff0c\u627e\u5230\u4e00\u79cd\u65b9\u6cd5\u901a\u8fc7\u56fe\u7247\u6216\u6587\u5b57\u4f20\u8fbe\u4ed6\u4eec\u7684\u53ef\u4fe1\u5ea6\u3002\u4f8b\u5982\uff0c\u4e00\u4e9b\u7f51\u7ad9\u4f1a\u53d1\u5e03\u5458\u5de5\u7b80\u5386\uff0c\u4ecb\u7ecd\u4ed6\u4eec\u7684\u5bb6\u5ead\u6216\u7231\u597d\u3002\u201d<\/span><\/p><\/blockquote>\n<p><span>\u5bf9\u4e8e\u8fd9\u4e00\u6307\u6807\u7684\u7b97\u6cd5\u8f6c\u6362\uff0c\u6211\u8ba4\u4e3a\u4ec5\u4f7f\u7528\u4f5c\u8005\u6846\u6216\u5173\u4e8e\u6211\u4eec\u9875\u9762\u592a\u8fc7\u7b80\u5355\u3002\u6bd5\u7adf\uff0c\u4eba\u4eec\u53ef\u4ee5\u7b80\u5355\u5730\u865a\u6784\u4e00\u4e2a\u4f5c\u8005\uff0c\u7136\u540e\u628a\u4ed6\u5f53\u4f5c\u4e13\u5bb6\u6765\u4ecb\u7ecd\u3002<\/span><\/p>\n<p><span>\u5c31\u8bed\u4e49\u641c\u7d22\u6216\u57fa\u4e8e\u5b9e\u4f53\u7684\u641c\u7d22\u800c\u8a00\uff0cGoogle \u6709\u5fc5\u8981\u5305\u542b\u6536\u96c6\u5230\u7684\u6709\u5173\u5b9e\u4f53\u7684\u4fe1\u606f\uff0c\u5305\u62ec\u9a8c\u8bc1\u3002\u53ea\u6709\u5f53\u51fa\u7248\u5546\u6216\u4f5c\u8005\u662f Google \u53ef\u4ee5\u68c0\u67e5\u7684\u6743\u5a01\u548c\/\u6216\u4e13\u5bb6\u65f6\uff0c\u201c\u5173\u4e8e\u6211\u4eec\u201d\u9875\u9762\u548c\u4f5c\u8005\u6846\u624d\u80fd\u5bf9 EAT \u6709\u6240\u5e2e\u52a9\u3002\u8be5\u4f5c\u8005\u5fc5\u987b\u5df2\u7ecf\u5728\u7f51\u7edc\u4e0a\u7559\u4e0b\u4e86\u53ef\u6293\u53d6\u7684\u75d5\u8ff9\u3002<\/span><\/p>\n<h2 id=\"h-12-links-to-own-references\" class=\"wp-block-heading\"><span>12. \u53c2\u8003\u6587\u732e\u94fe\u63a5<\/span><\/h2>\n<p><span>\u8981\u67e5\u627e\u5c06\u51fa\u7248\u5546\u548c\/\u6216\u4f5c\u8005\u6807\u8bc6\u4e3a\u6743\u5a01\u548c\u4e13\u5bb6\u7684\u53c2\u8003\u8d44\u6599\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u4ece\u60a8\u7684\u7f51\u7ad9\u94fe\u63a5\u5230\u51fa\u7248\u7269\u3001\u8bbf\u8c08\u3001\u4e13\u4e1a\u4f1a\u8bae\u7684\u53d1\u8a00\u4eba\u7b80\u4ecb\u3001\u5916\u90e8\u5a92\u4f53\u7684\u6587\u7ae0\u7b49\uff0c\u4ee5\u7b80\u5316 Google \u7684\u5ba1\u6838\u3002<\/span><\/p>\n<h2 id=\"h-13-use-of-https-on-the-domain\" class=\"wp-block-heading\"><span>13. \u57df\u540d\u4f7f\u7528 https<\/span><\/h2>\n<p><span>Google \u5df2\u786e\u8ba4 https \u662f\u4e00\u4e2a\u8f7b\u5ea6\u6392\u540d\u56e0\u7d20\u3002\u5c31\u4fe1\u4efb\u5ea6\uff08\u5373\u6765\u6e90\u7684\u53ef\u4fe1\u5ea6\uff09\u800c\u8a00\uff0c\u6b64\u6392\u540d\u56e0\u7d20\u662f\u6709\u610f\u4e49\u7684\u3002\u867d\u7136\u5bf9\u6392\u540d\u7684\u5f71\u54cd\u76f8\u5f53\u5c0f\uff0c\u4f46\u6bcf\u4e00\u70b9\u4fe1\u4efb\u5ea6\u90fd\u4f1a\u7d2f\u79ef\u8d77\u6765\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-14-knowledge-based-trust-agreement-with-common-opinion-and-facts\" class=\"wp-block-heading\"><span>14.\u57fa\u4e8e\u77e5\u8bc6\u7684\u4fe1\u4efb\uff08\u8ba4\u540c\u5171\u540c\u89c2\u70b9\u548c\u4e8b\u5b9e\uff09<\/span><\/h2>\n<p><span>\u79d1\u5b66\u8bba\u6587\u300a<\/span><span>\u57fa\u4e8e\u77e5\u8bc6\u7684\u4fe1\u4efb\uff1a\u8bc4\u4f30\u8c37\u6b4c\u7f51\u7edc\u8d44\u6e90\u7684\u53ef\u4fe1\u5ea6\u300b<\/span><span>\u6d89\u53ca\u7f51\u7ad9\u53ef\u4fe1\u5ea6\u7684\u7b97\u6cd5\u786e\u5b9a\u3002<\/span><\/p>\n<p><span>\u8fd9\u7bc7\u79d1\u5b66\u8bba\u6587\u8ba8\u8bba\u4e86\u5982\u4f55\u786e\u5b9a\u5728\u7ebf\u8d44\u6e90\u7684\u53ef\u4fe1\u5ea6\u3002\u9664\u4e86\u5206\u6790\u94fe\u63a5\u4e4b\u5916\uff0c\u8fd8\u63d0\u51fa\u4e86\u4e00\u79cd\u65b0\u65b9\u6cd5\uff0c\u8be5\u65b9\u6cd5\u57fa\u4e8e\u5bf9\u5df2\u53d1\u5e03\u4fe1\u606f\u7684\u6b63\u786e\u6027\u7684\u68c0\u67e5\u3002<\/span><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span>\u201c\u6211\u4eec\u63d0\u51fa\u4e86\u4e00\u79cd\u65b0\u65b9\u6cd5\uff0c\u5b83\u4f9d\u8d56\u4e8e\u5185\u751f\u4fe1\u53f7\uff0c\u5373\u4fe1\u606f\u6765\u6e90\u63d0\u4f9b\u7684\u4e8b\u5b9e\u4fe1\u606f\u7684\u6b63\u786e\u6027\u3002\u865a\u5047\u4e8b\u5b9e\u8f83\u5c11\u7684\u4fe1\u606f\u6765\u6e90\u88ab\u8ba4\u4e3a\u662f\u503c\u5f97\u4fe1\u8d56\u7684\u3002<\/span><\/p>\n<p><span>\u6211\u4eec\u5c06\u8ba1\u7b97\u51fa\u7684\u53ef\u4fe1\u5ea6\u5206\u6570\u79f0\u4e3a\u57fa\u4e8e\u77e5\u8bc6\u7684\u4fe1\u4efb (KBT)\u3002\u5728\u5408\u6210\u6570\u636e\u4e0a\uff0c\u6211\u4eec\u8868\u660e\u6211\u4eec\u7684\u65b9\u6cd5\u53ef\u4ee5\u53ef\u9760\u5730\u8ba1\u7b97\u51fa\u6765\u6e90\u7684\u771f\u5b9e\u53ef\u4fe1\u5ea6\u6c34\u5e73\u3002\u201d<\/span><\/p><\/blockquote>\n<p><span>\u4ee5\u524d\u57fa\u4e8e\u7f51\u7ad9\u4f7f\u7528\u884c\u4e3a\u7684\u94fe\u63a5\u548c\u6d4f\u89c8\u5668\u6570\u636e\u6765\u8bc4\u4f30\u6765\u6e90\u7684\u53ef\u4fe1\u5ea6\u7684\u65b9\u6cd5\u5b58\u5728\u7f3a\u9677\uff0c\u56e0\u4e3a\u4e0d\u592a\u53d7\u6b22\u8fce\u7684\u6765\u6e90\u867d\u7136\u63d0\u4f9b\u4e86\u975e\u5e38\u597d\u7684\u4fe1\u606f\uff0c\u4f46\u724c\u5b50\u66f4\u5dee\uff0c\u800c\u4e14\u53d7\u5230\u4e0d\u516c\u5e73\u7684\u6b3a\u9a97\u3002<\/span><\/p>\n<p><span>\u4f7f\u7528\u8fd9\u79cd\u65b9\u6cd5\uff0c\u53ef\u4ee5\u5bf9\u6d88\u606f\u6765\u6e90\u8fdb\u884c\u201c\u53ef\u4fe1\u5ea6\u8bc4\u5206\u201d\uff0c\u800c\u4e0d\u8003\u8651\u53d7\u6b22\u8fce\u7a0b\u5ea6\u56e0\u7d20\u3002\u7ecf\u5e38\u63d0\u4f9b\u9519\u8bef\u4fe1\u606f\u7684\u7f51\u7ad9\u4f1a\u8d2c\u503c\u3002\u53d1\u5e03\u7b26\u5408\u666e\u904d\u5171\u8bc6\u7684\u4fe1\u606f\u7684\u7f51\u7ad9\u4f1a\u5f97\u5230\u5956\u52b1\u3002\u8fd9\u4e5f\u964d\u4f4e\u4e86\u901a\u8fc7\u865a\u5047\u65b0\u95fb\u5438\u5f15\u6ce8\u610f\u529b\u7684\u7f51\u7ad9\u5728 Google \u4e0a\u83b7\u5f97\u66dd\u5149\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<h2 id=\"h-summary-possible-e-a-t-evaluation-factors\" class=\"wp-block-heading\"><span>\u6458\u8981\uff1aEAT \u8bc4\u4f30\u7684\u53ef\u80fd\u56e0\u7d20<\/span><\/h2>\n<p><span>\u4fe1\u606f\u91cf\u5f88\u5927\u3002\u4e3a\u4e86\u8ba9\u60a8\u4e0d\u81f3\u4e8e\u8ff7\u5931\u65b9\u5411\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u6982\u89c8\u56fe\uff0c\u5176\u4e2d\u5217\u51fa\u4e86 EAT \u8bc4\u4f30\u7684\u5404\u79cd\u53ef\u80fd\u56e0\u7d20\u3002<\/span><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-382823 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-800x500.png.webp\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-800x500.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-540x338.png.webp 540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-181x113.png.webp 181w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-768x480.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-1536x961.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-150x94.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation.png.webp 1920w\" alt=\"\u996e\u98df\u8bc4\u4f30\u7684\u53ef\u80fd\u56e0\u7d20\" width=\"800\" height=\"500\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-800x500.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-540x338.png.webp 540w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-181x113.png.webp 181w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-768x480.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-1536x961.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-150x94.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation.png.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/possible-factors-for-an-eat-evaluation-800x500.png.webp\" data-ll-status=\"loaded\" \/><figcaption><em><span>EAT \u8bc4\u4f30\u7684\u53ef\u80fd\u56e0\u7d20<\/span><\/em><\/figcaption><\/figure>\n<p><em><span>\u8fd9\u662f\u539f\u59cb\u535a\u6587\u201c\u00a0<\/span><span>18 EAT Bewertungs-Faktoren f\u00fcr das Ranking bei Google<\/span><span>\u00a0\u201d\u7684\u7f29\u77ed\u548c\u7ffb\u8bd1\u7248\u672c\u3002<\/span><\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3 Google \u53ef\u80fd\u4f7f\u7528\u7684\u4e00\u4e9b\u6f5c\u5728\u4fe1\u53f7\uff0c\u4ee5\u5224\u65ad\u60a8\u7684\u5185\u5bb9\u548c\u54c1\u724c\u662f\u5426\u5177\u6709\u5f3a\u5927\u7684 EAT\u3002 \u6211\u4eec\u77e5\u9053 Googl [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-429","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=429"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/429\/revisions"}],"predecessor-version":[{"id":430,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/429\/revisions\/430"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}