{"id":440,"date":"2024-08-17T15:41:36","date_gmt":"2024-08-17T07:41:36","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=440"},"modified":"2024-08-17T15:41:36","modified_gmt":"2024-08-17T07:41:36","slug":"%e8%b0%b7%e6%ad%8c%e5%b0%86%e4%ba%8e-2023-%e5%b9%b4-7-%e6%9c%88-1-%e6%97%a5%e5%81%9c%e7%94%a8-universal-analytics%ef%bc%8c%e8%bd%ac%e8%80%8c%e4%bd%bf%e7%94%a8-google-analytics-4","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=440","title":{"rendered":"\u8c37\u6b4c\u5c06\u4e8e 2023 \u5e74 7 \u6708 1 \u65e5\u505c\u7528 Universal Analytics\uff0c\u8f6c\u800c\u4f7f\u7528 Google Analytics 4"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u641c\u7d22\u8425\u9500\u4eba\u5458\u662f\u65f6\u5019\u6446\u8131\u60ef\u6027\u5e76\u91c7\u7528 Google Analytics 4 \u4e86\u3002<\/span><\/h2>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u8c37\u6b4c\u5ba3\u5e03<\/span><span>\uff0c\u8be5\u516c\u53f8\u5c06\u4e8e\u660e\u5e74\u5f03\u7528Universal Analytics\u3002Universal\u00a0Analytics \u5a92\u4f53\u8d44\u6e90\u5c06\u4e8e 2023 \u5e74 7 \u6708 1 \u65e5\u505c\u6b62\u5904\u7406\u65b0\u70b9\u51fb\uff0c<\/span><span>Universal Analytics 360<\/span><span>\u5a92\u4f53\u8d44\u6e90\u5c06\u4e8e 2023 \u5e74 10 \u6708 1 \u65e5\u505c\u6b62\u5904\u7406\u70b9\u51fb\u3002<\/span><\/p>\n<p><strong><span>\u66f4\u65b0\uff0c2022 \u5e74 10 \u6708 27 \u65e5\uff1a<\/span><\/strong><span>\u8c37\u6b4c<\/span><span>\u5ba3\u5e03<\/span><span>\u5c06 Universal Analytics 360 \u5c5e\u6027\u7684\u8fc7\u671f\u65e5\u671f\u63a8\u8fdf\u5230 2024 \u5e74 7 \u6708 1 \u65e5\u3002<\/span><\/p>\n<p><span>Universal Analytics \u4e2d\u5148\u524d\u5904\u7406\u7684\u6570\u636e\u5c06\u5728\u4e0a\u8ff0\u5f03\u7528\u65e5\u671f\u4e4b\u540e\u4fdd\u5b58\u81f3\u5c11\u516d\u4e2a\u6708\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2020\/10\/Google_Analytics_new_reporting.gif\" alt=\"Google Analytics 4 \u4e2d\u7684\u65b0\u62a5\u544a\u3002\" width=\"2554\" height=\"1354\" \/><figcaption class=\"wp-element-caption\"><span>Google Analytics 4 \u4e2d\u7684\u65b0\u62a5\u544a\u3002\u56fe\u7247\uff1aGoogle\u3002<\/span><\/figcaption><\/figure>\n<\/div>\n<p><strong><span>\u8c37\u6b4c\u4e3a\u4ec0\u4e48\u8981\u505a\u51fa\u6539\u53d8\u3002<\/span><\/strong><span>\u8c37\u6b4c\u4ea7\u54c1\u7ba1\u7406\u603b\u76d1 Russell Ketchum \u5728\u516c\u544a\u4e2d\u8868\u793a\uff1a\u201cUniversal Analytics \u662f\u4e3a\u57fa\u4e8e\u684c\u9762\u7f51\u7edc\u3001\u72ec\u7acb\u4f1a\u8bdd\u548c\u66f4\u6613\u4e8e\u4ece cookie \u4e2d\u89c2\u5bdf\u7684\u6570\u636e\u7684\u4e00\u4ee3\u5728\u7ebf\u6d4b\u91cf\u800c\u6784\u5efa\u7684\u3002\u201d\u201c\u8fd9\u79cd\u6d4b\u91cf\u65b9\u6cd5\u5f88\u5feb\u5c31\u4f1a\u8fc7\u65f6\u3002\u201d<\/span><\/p>\n<p><span>Google Analytics 4 (GA4) \u4e0e\u5176\u524d\u8eab\u4e0d\u540c\uff0c\u5b83\u8de8\u5e73\u53f0\u8fd0\u884c\uff0c\u4e0d\u4f9d\u8d56 Cookie\uff0c\u5e76\u4f7f\u7528\u57fa\u4e8e\u4e8b\u4ef6\u7684\u6570\u636e\u6a21\u578b\u8fdb\u884c\u8861\u91cf\u3002\u5b83\u4e5f\u4e0d\u5b58\u50a8 IP \u5730\u5740\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u9075\u5b88\u9690\u79c1\u6cd5\u89c4\u3002<\/span><\/p>\n<p><strong><span>Google<\/span><span>\u00a0Analytics 4\u7b80\u53f2<\/span><\/strong><span>\u3002GA4 \u4e8e 2020 \u5e74 10 \u6708\u53d1\u5e03<\/span><span>\uff0c<\/span><span>\u627f\u8bfa\u63d0\u4f9b\u9884\u6d4b\u6d1e\u5bdf\u3001\u4e0e Google Ads \u7684\u66f4\u6df1\u5165\u96c6\u6210\u4ee5\u53ca\u8de8\u8bbe\u5907\u8861\u91cf\u529f\u80fd\u3002\u6b64\u540e\uff0c\u8be5\u516c\u53f8\u5bf9\u5176\u65b0\u7684\u65d7\u8230\u5206\u6790\u5e73\u53f0\u8fdb\u884c\u4e86\u4ee5\u4e0b\u66f4\u65b0\uff1a<\/span><\/p>\n<ul>\n<li><span>Google Analytics 4 \u66f4\u65b0\u5305\u62ec\u6570\u636e\u9a71\u52a8\u5f52\u56e0\u3001\u7528\u4e8e\u586b\u8865\u6d4b\u91cf\u7a7a\u767d\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u4ee5\u53ca Search Console \u96c6\u6210<\/span><\/li>\n<li><span>\u60a8\u73b0\u5728\u53ef\u4ee5\u5c06 Google Analytics 4 \u94fe\u63a5\u5230 Google Search Console<\/span><\/li>\n<li><span>Google \u63a8\u51fa\u5168\u65b0 Google Analytics 4 \u4e3b\u9875<\/span><\/li>\n<li><span>Google \u63a8\u51fa\u9488\u5bf9 Google Analytics 4 \u7684 Search Ads 360 \u96c6\u6210<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u5982\u679c\u60a8\u5c1a\u672a\u8bbe\u7f6e GA4 \u5a92\u4f53\u8d44\u6e90\uff0c\u73b0\u5728\u662f\u65f6\u5019\u4e86\u3002\u5c3d\u7ba1\u6211\u4eec\u5df2\u7ecf\u6709\u4e00\u5e74\u591a\u7684\u65f6\u95f4\u4e86\uff0c\u4f46\u73b0\u5728\u914d\u7f6e GA4 \u5c06\u4f7f\u5176\u80fd\u591f\u5f00\u59cb\u8ddf\u8e2a\u60a8\u5173\u5fc3\u7684\u6307\u6807\uff0c\u4ee5\u4fbf\u5728\u60a8\u9700\u8981\u53c2\u8003\u65f6\u53ef\u4ee5\u627e\u5230\u5386\u53f2\u6570\u636e\u3002<\/span><\/p>\n<p><span>\u8fd9\u4e5f\u662f\u4e00\u4e2a\u8b66\u793a\uff1a\u8bb8\u591a\u641c\u7d22\u8425\u9500\u4eba\u5458\u5728\u91c7\u7528 GA4 \u65f6\u4e00\u76f4\u62d6\u62d6\u62c9\u62c9\u3002\u4ece\u73b0\u5728\u8d77\u7684 15 \u4e2a\u6708\u5185\uff0c\u8fd9\u5c06\u4e0d\u518d\u662f\u4e00\u4e2a\u9009\u62e9\uff0c\u56e0\u6b64\uff0c\u60a8\u8d8a\u719f\u6089 GA4 \u7684\u754c\u9762\u548c\u529f\u80fd\uff0c\u60a8\u5c31\u8d8a\u6709\u80fd\u529b\u4e3a\u60a8\u7684\u54c1\u724c\u5e94\u5bf9\u8fc7\u6e21\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u641c\u7d22\u8425\u9500\u4eba\u5458\u662f\u65f6\u5019\u6446\u8131\u60ef\u6027\u5e76\u91c7\u7528 Google Analytics 4 \u4e86\u3002 \u8c37\u6b4c\u5ba3\u5e03\uff0c\u8be5\u516c\u53f8\u5c06\u4e8e\u660e\u5e74\u5f03\u7528Un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-440","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=440"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/440\/revisions"}],"predecessor-version":[{"id":441,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/440\/revisions\/441"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=440"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}