{"id":457,"date":"2024-08-17T23:13:56","date_gmt":"2024-08-17T15:13:56","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=457"},"modified":"2024-08-17T23:13:56","modified_gmt":"2024-08-17T15:13:56","slug":"google-%e6%95%88%e6%9e%9c%e6%9c%80%e5%a4%a7%e5%8c%96%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97%ef%bc%9a%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e5%ba%94%e8%af%a5%e4%ba%86%e8%a7%a3%e7%9a%84%e5%86%85%e5%ae%b9","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=457","title":{"rendered":"Google \u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\uff1a\u8425\u9500\u4eba\u5458\u5e94\u8be5\u4e86\u89e3\u7684\u5185\u5bb9"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4f7f\u7528\u81ea\u52a8\u5316\u529f\u80fd\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u5728 SMX Next \u4e0a\uff0cRodney Ip \u5411\u8425\u9500\u4eba\u5458\u5c55\u793a\u4e86\u5982\u4f55\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u5b83\u4eec\u3002<\/span><\/h2>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u8d8a\u6765\u8d8a\u591a\u7684\u8425\u9500\u4eba\u5458\u5f00\u59cb\u4f7f\u7528 Performance Max\uff0c\u8fd9\u662f Google \u7684<\/span><span>\u57fa\u4e8e\u76ee\u6807\u7684\u5e7f\u544a\u6d3b\u52a8\u683c\u5f0f<\/span><span>\uff0c\u53ef\u5e2e\u52a9\u9501\u5b9a\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u5ba2\u6237\u3002\u5b83\u7684\u81ea\u52a8\u5316\u529f\u80fd\u4f7f\u5176\u6210\u4e3a\u90a3\u4e9b\u5e0c\u671b\u589e\u5f3a\u641c\u7d22\u6d3b\u52a8\u7684\u4eba\u7684\u7406\u60f3\u9009\u62e9\u3002<\/span><\/p>\n<p><span>Google Ads \u5168\u7403\u4ea7\u54c1\u8d1f\u8d23\u4eba Rodney Ip \u5728SMX Next<\/span><span>\u4e0a\u8868\u793a\uff1a\u201c\u8fd9\u662f\u4e00\u9879\u57fa\u4e8e\u76ee\u6807\u7684\u5168\u65b0\u5e7f\u544a\u7cfb\u5217\uff0c\u65e8\u5728\u63d0\u9ad8\u5728\u7ebf\u9500\u552e\u989d\u3001\u5438\u5f15\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u5e76\u5438\u5f15\u66f4\u591a\u4eba\u5149\u987e\u5b9e\u4f53\u5e97\u3002\u8be5\u5e7f\u544a\u7cfb\u5217\u65e8\u5728\u00a0\u4e0e\u57fa\u4e8e\u5173\u952e\u5b57\u7684\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u540c\u65f6\u6295\u653e\uff0c\u56e0\u6b64\u60a8\u53ea\u9700\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u4fbf\u53ef\u8f7b\u677e\u63a8\u52a8\u641c\u7d22\u3001\u5c55\u793a\u3001YouTube\u3001Gmail \u548c Discover \u7b49\u5404\u79cd\u5f62\u5f0f\u7684\u8f6c\u5316\u3002\u201d<\/span><\/p>\n<p><span>\u4ed6\u8865\u5145\u9053\uff1a\u201cPerformance Max \u5c06\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u653e\u5728\u9996\u4f4d\uff0c\u5e76\u901a\u8fc7\u8f93\u5165\u60a8\u7684\u5177\u4f53\u8f6c\u5316\u76ee\u6807\uff0c\u5c06\u5176\u4f18\u5148\u4e8e\u5176\u4ed6\u4fe1\u53f7\u3002\u201d<\/span><\/p>\n<p><span>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a<\/span><span>\u7cfb\u5217\u65e8\u5728\u901a\u8fc7\u81ea\u52a8\u7ade\u4ef7\u548c\u5b9a\u4f4d\u6765\u8865\u5145\u4ee5\u5173\u952e\u5b57\u4e3a\u4e2d\u5fc3\u7684\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u3002\u5e0c\u671b\u6269\u5927\u5ba2\u6237\u8986\u76d6\u8303\u56f4\u5e76\u66f4\u52a0\u91cd\u89c6\u76ee\u6807\u8fbe\u6210\u7684\u8425\u9500\u4eba\u5458\u4e0d\u4f1a\u60f3\u5ffd\u89c6\u8fd9\u4e9b\u5e7f\u544a\u7cfb\u5217\u6240\u63d0\u4f9b\u7684\u4e00\u5207\u3002<\/span><\/p>\n<h2 id=\"h-automated-bidding-and-targeting-through-cross-channel-optimization\" class=\"wp-block-heading\"><span>\u901a\u8fc7\u8de8\u6e20\u9053\u4f18\u5316\u5b9e\u73b0\u81ea\u52a8\u7ade\u4ef7\u548c\u5b9a\u4f4d<\/span><\/h2>\n<p><span>\u201c\u7528\u6237\u53ef\u4ee5\u5e2e\u52a9 Performance Max \u4e86\u89e3\u54ea\u4e9b\u8f6c\u5316\u5bf9\u60a8\u7684\u4e1a\u52a1\u6700\u91cd\u8981\uff0c\u201dIp \u8bf4\u9053\u3002\u201c\u7531\u4e8e\u4e13\u6ce8\u4e8e\u76ee\u6807\uff0cPerformance Max \u5e7f\u544a\u7cfb\u5217\u5c06\u5229\u7528\u81ea\u52a8\u7ade\u4ef7\u548c\u5b9a\u4f4d\u6280\u672f\u3001\u6570\u636e\u9a71\u52a8\u5f52\u56e0\u548c\u81ea\u52a8\u5b9a\u5236\u5e7f\u544a\uff0c\u5e2e\u52a9\u60a8\u5728 Google Ads \u4e0a\u627e\u5230\u66f4\u591a\u5ba2\u6237\uff0c\u65e0\u8bba\u4ed6\u4eec\u8eab\u5728\u4f55\u5904\u3002\u201d<\/span><\/p>\n<p><span>\u4ed6\u8865\u5145\u9053\uff1a\u201c\u81ea\u52a8\u5316\u53ef\u4ee5\u5e2e\u52a9\u60a8\u66f4\u6709\u6548\u5730\u6295\u8d44\u9884\u7b97\uff0c\u5e76\u5728\u6295\u8d44\u56de\u62a5\u7387\u6700\u9ad8\u7684\u5730\u65b9\u52a8\u6001\u5206\u914d\u652f\u51fa\u3002\u201d<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-382469 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-800x428.png.webp\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-800x428.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-600x321.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-768x411.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-150x80.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1.png.webp 1335w\" alt=\"Performance Max \u81ea\u52a8\u5316\u5468\u671f\" width=\"800\" height=\"428\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-800x428.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-600x321.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-768x411.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-150x80.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1.png.webp 1335w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/image1-1-800x428.png.webp\" data-ll-status=\"loaded\" \/><figcaption><span>\u6765\u6e90\uff1aRodney Ip<\/span><\/figcaption><\/figure>\n<\/div>\n<p><span>Ip \u7528\u9493\u9c7c\u7684\u6bd4\u55bb\u6765\u8bf4\u660e\u8de8\u6e20\u9053\u81ea\u52a8\u5316\u7684\u597d\u5904\uff1a\u5728\u591a\u4e2a\u6c60\u5858\u9493\u9c7c\u4e0e\u5728\u5927\u6d77\u4e2d\u9493\u9c7c\u3002\u4f7f\u7528\u5355\u4e00\u6e20\u9053\u7684\u5e7f\u544a\u6d3b\u52a8\u4e0e\u524d\u8005\u975e\u5e38\u76f8\u4f3c\uff1b\u60a8\u53ef\u80fd\u4f1a\u9493\u5230\u4e00\u6761\u5927\u9c7c\uff0c\u4f46\u5f88\u96be\u77e5\u9053\u60a8\u662f\u5426\u9519\u8fc7\u4e86\u5176\u4ed6\u6c60\u5858\u4e2d\u7684\u5176\u4ed6\u5927\u9c7c\u3002<\/span><\/p>\n<p><span>\u201cPerformance Max \u4e2d\u7684\u8de8\u6e20\u9053\u4f18\u5316\u66f4\u50cf\u662f\u5728\u5927\u6d77\u4e2d\u6355\u9c7c\uff0c\u201d\u4ed6\u8bf4\u3002\u201c\u7ed3\u5408 Google Ads \u7684\u6240\u6709\u5e7f\u544a\u8d44\u6e90\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u81ea\u52a8\u5316\u548c Performance Max \u5728\u4e00\u7247\u6c34\u57df\u4e2d\u6492\u4e0b\u66f4\u5927\u7684\u7f51\uff0c\u8f7b\u677e\u6355\u83b7\u6240\u6709\u6700\u5927\u7684\u9c7c\u3002\u4f7f\u7528 Performance Max \u53ef\u4ee5\u968f\u65f6\u968f\u5730\u627e\u5230\u65b0\u5ba2\u6237\uff0c\u5e76\u7b80\u5316\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u7ba1\u7406\u3002\u201d<\/span><\/p>\n<p><span>\u4e3a\u786e\u4fdd Performance Max \u5e7f\u544a\u7cfb\u5217\u81ea\u52a8\u5316\u80fd\u591f\u5b9e\u73b0\u5176\u76ee\u6807\uff0c\u8425\u9500\u4eba\u5458\u5e94\u505a\u597d\u4ee5\u4e0b\u51c6\u5907\uff1a<\/span><\/p>\n<ul>\n<li><span>\u62a5\u544a\u7684\u8f6c\u5316\u4ef7\u503c\u89c4\u5219\u3002<\/span><\/li>\n<li><span>\u63ed\u793a\u7528\u6237\u610f\u56fe\u7684\u53d7\u4f17\u4fe1\u53f7\u3002<\/span><\/li>\n<li><span>\u9ad8\u8d28\u91cf\u7684\u6587\u672c\u3001\u89c6\u9891\u548c\u56fe\u50cf\u3002<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4f7f\u7528\u81ea\u52a8\u5316\u529f\u80fd\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u5728 SMX Next \u4e0a\uff0cRodney Ip \u5411\u8425\u9500\u4eba [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-457","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=457"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/457\/revisions"}],"predecessor-version":[{"id":458,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/457\/revisions\/458"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=457"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}