{"id":507,"date":"2024-08-20T11:10:53","date_gmt":"2024-08-20T03:10:53","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=507"},"modified":"2024-08-20T11:10:53","modified_gmt":"2024-08-20T03:10:53","slug":"%e4%bb%98%e8%b4%b9%e6%90%9c%e7%b4%a2%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e5%a6%82%e4%bd%95%e5%ba%94%e5%af%b9%e5%93%81%e7%89%8c%e8%a1%a1%e9%87%8f%e6%8c%91%e6%88%98%e5%b9%b6%e5%9c%a8%e8%81%8c%e4%b8%9a","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=507","title":{"rendered":"\u4ed8\u8d39\u641c\u7d22\u8425\u9500\u4eba\u5458\u5982\u4f55\u5e94\u5bf9\u54c1\u724c\u8861\u91cf\u6311\u6218\u5e76\u5728\u804c\u4e1a\u4e0a\u53d6\u5f97\u6210\u957f"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>\u54c1\u724c\u9762\u4e34\u7740\u5de8\u5927\u7684\u6570\u636e\u6d4b\u91cf\u6311\u6218\u3002\u5728 SMX Next \u4e0a\uff0cPascal Skropke \u548c Andreas Reiffen \u5c55\u793a\u4e86\u4ed8\u8d39\u641c\u7d22\u8425\u9500\u4eba\u5458\u5982\u4f55\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\uff0c\u5e76\u5728\u6b64\u8fc7\u7a0b\u4e2d\u5b9e\u73b0\u804c\u4e1a\u76ee\u6807<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u6500\u767b\u516c\u53f8\u9636\u68af\u5e76\u4e0d\u603b\u662f\u6700\u76f4\u63a5\u7684\u8fc7\u7a0b\uff0c\u7279\u522b\u662f\u5bf9\u4e8e<\/span><span>\u4ed8\u8d39\u641c\u7d22\u8425\u9500\u4eba\u5458<\/span><span>\u800c\u8a00\u3002\u5bfb\u6c42<\/span><span>\u804c\u4e1a\u53d1\u5c55\u7684<\/span><span>\u4e13\u4e1a\u4eba\u58eb\u9700\u8981\u89c4\u5212\u4e00\u6761\u9053\u8def\uff0c\u5e76\u8003\u8651\u5230\u4ed6\u4eec\u5728\u7ec4\u7ec7\u4e2d\u7684\u72ec\u7279\u89d2\u8272\u3002<\/span><\/p>\n<p><span>Design-Bestseller \u9996\u5e2d\u8425\u9500\u5b98 Pascal Skropke \u5728SMX Next<\/span><span>\u4e0a\u8868\u793a\uff1a\u201c\u6700\u91cd\u8981\u7684\u662f\u770b\u6e05\u4f60\u76ee\u524d\u7684\u804c\u4f4d\u3002\u5e76\u4e0d\u662f\u6bcf\u4e2a\u4eba\u90fd\u6709\u673a\u4f1a\u5728\u4e00\u5bb6\u5feb\u901f\u53d1\u5c55\u7684\u7535\u5b50\u5546\u52a1\u516c\u53f8\u6216\u521d\u521b\u516c\u53f8\u5de5\u4f5c\u3002\u201d<\/span><\/p>\n<p><span>\u4ed6\u8865\u5145\u9053\uff1a\u201c\u770b\u770b\u4f60\u73b0\u5728\u7684\u60c5\u51b5\uff0c\u770b\u770b\u662f\u5426\u6709\u53ef\u80fd\u5728\u516c\u53f8\u5185\u90e8\u91c7\u53d6\u63aa\u65bd\uff0c\u5e76\u4e86\u89e3\u4f60\u7684\u516c\u53f8\u9700\u8981\u4ec0\u4e48\u624d\u80fd\u53d6\u5f97\u6210\u529f\u3002\u201d<\/span><\/p>\n<p><span>Skropke 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class=\"wp-block-heading\"><span>\u89e3\u51b3\u5e7f\u544a\u652f\u51fa\u548c\u6295\u8d44\u56de\u62a5\u7387\u95ee\u9898<\/span><\/h2>\n<p><span>\u201c\u6548\u679c\u5e7f\u544a\u6b63\u5728\u627c\u6740\u5927\u591a\u6570\u96f6\u552e\u5546\uff0c\u201dCrealytics \u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Andreas Reiffen \u5728\u540c\u4e00\u6f14\u8bb2\u4e2d\u8868\u793a\u3002\u201c\u4e0e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u770b\u5230\u4f20\u7edf\u96f6\u552e\u5546\u6b63\u5728\u843d\u540e\u3002\u201d<\/span><\/p>\n<p><span>\u5c3d\u7ba1Etsy<\/span><span>\u3001\u00a0\u00a0<\/span><span>Boohoo<\/span><span>\u548c\u00a0<\/span><span>Farfetch<\/span><span>\u7b49\u5728\u7ebf\u96f6\u552e\u5546\u7684\u590d\u5408\u5e74\u589e\u957f\u7387\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u00a0\u00a0\uff08\u5206\u522b\u4e3a 44%\u300155% \u548c 64%\uff09\uff0c\u4f46\u66f4\u4f20\u7edf\u7684\u96f6\u552e\u5546\u5374\u843d\u540e\u4e86\uff0c\u5373\u4f7f\u5728\u7535\u5b50\u5546\u52a1\u9886\u57df\u4e5f\u662f\u5982\u6b64\u3002Reiffen \u6307\u51fa\uff0c\u5c3d\u7ba1\u5176\u4e2d\u4e00\u4e9b\u4f20\u7edf\u54c1\u724c\u6b63\u5728\u8fbe\u5230\u5176 KPI\uff0c\u4f46\u5b83\u4eec\u6574\u4f53\u589e\u957f\u7f13\u6162\u53ef\u80fd\u4f1a\u6210\u4e3a\u672a\u6765\u7684\u4e00\u4e2a\u4e3b\u8981\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u201c\u6211\u4eec\u9700\u8981\u95ee\u81ea\u5df1\u7684\u95ee\u9898\u662f\uff0c\u2018\u4e3a\u4ec0\u4e48\u516c\u53f8\u6ca1\u6709\u589e\u957f\uff0c\u800c\u6211\u5374\u770b\u5230\u4e86\u5f88\u597d\u7684\u7ed3\u679c\uff1f\u2019\u201dReiffen 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src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-800x448.png.webp\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-800x448.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-600x336.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-768x430.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-150x84.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27.png.webp 955w\" alt=\"Facebook \u91cd\u5b9a\u5411\u6d4b\u91cf\u4e0d\u51c6\u786e\u7684\u793a\u4f8b\" width=\"800\" height=\"448\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-800x448.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-600x336.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-768x430.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-150x84.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27.png.webp 955w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_24_27-800x448.png.webp\" data-ll-status=\"loaded\" \/><figcaption><span>\u6765\u6e90\uff1aAndreas Reiffen<\/span><\/figcaption><\/figure>\n<\/div>\n<p><span>\u4e0d\u51c6\u786e\u7684\u6d4b\u91cf\u6a21\u578b\u53ef\u80fd\u4f1a\u7834\u574f<\/span><span>\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS)<\/span><span>\u9884\u6d4b\uff0c\u4f7f\u4f20\u7edf\u54c1\u724c\u66f4\u96be\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/span><\/p>\n<p><span>\u4ed8\u8d39\u641c\u7d22\u8425\u9500\u4eba\u5458\u548c\u7ecf\u7406\u53ef\u4ee5\u901a\u8fc7\u4f18\u5316\u4ed8\u8d39\u5e7f\u544a\u652f\u51fa\uff08\u91c7\u7528\u66f4\u51c6\u786e\u7684\u8ddf\u8e2a\u6a21\u578b<\/span><span>\u5e76<\/span><span>\u66f4\u6709\u6548\u5730\u5206\u914d\u652f\u51fa\uff09<\/span><span>\u6765\u5e2e\u52a9\u4f20\u7edf\u54c1\u724c\u7684\u9ad8\u7ba1\u89e3\u51b3\u8fd9\u4e9b\u5dee\u5f02\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5728\u5176\u54c1\u724c\u5185\u5efa\u7acb\u66f4\u591a\u6743\u5a01\uff0c\u5e76\u9f13\u52b1\u9ad8\u7ba1\u5728\u672a\u6765\u4f9d\u9760\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002<\/span><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\"><\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\">\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 class=\"wp-block-heading\"><span>\u5efa\u7acb\u7cbe\u51c6\u7684\u6570\u636e\u5206\u6790\u7cfb\u7edf<\/span><\/h2>\n<p><span>\u201c\u6211\u4eec\u770b\u5230\u6ce2\u58eb\u987f\u54a8\u8be2\u96c6\u56e2\u548c\u9ea6\u80af\u9521\u7b49\u5927\u516c\u53f8\u6b63\u5728\u5efa\u7acb\u6570\u636e\u5206\u6790\u90e8\u95e8\uff0c\u201d\u65af\u79d1\u666e\u514b\u8bf4\u3002\u201c\u8fd9\u8868\u660e\u5206\u6790\u4e0d\u4ec5\u4ec5\u662f\u6570\u636e\u4e13\u5bb6\u5728\u505a\u7684\u4e8b\u60c5\uff0c\u800c\u4e14\u73b0\u5728\u4e5f\u662f\u9ad8\u7ba1\u5c42\u7684\u4e8b\u60c5\u3002\u201d<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-383301 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-800x448.png.webp\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-800x448.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-600x336.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-768x430.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-150x84.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07.png.webp 958w\" alt=\"\u7528\u4e8e\u8425\u9500\u548c\u5e7f\u544a\u7684\u6570\u636e\u5206\u6790\u4ee5\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387\u7684\u5f71\u54cd\" width=\"800\" height=\"448\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-800x448.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-600x336.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-768x430.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-150x84.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07.png.webp 958w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.30-16_42_07-800x448.png.webp\" data-ll-status=\"loaded\" \/><figcaption><span>\u6765\u6e90\uff1aPascal Skropke<\/span><\/figcaption><\/figure>\n<\/div>\n<p><span>\u6570\u636e\u5f88\u91cd\u8981<\/span><span>\uff0c\u4e0d\u4ec5\u5bf9\u641c\u7d22\u8425\u9500\u4eba\u5458\u5982\u6b64\uff0c\u5bf9\u6240\u6709\u5904\u4e8e\u54c1\u724c\u9886\u5bfc\u5730\u4f4d\u7684\u4eba\u4e5f\u662f\u5982\u6b64\u3002\u641c\u7d22\u8425\u9500\u4eba\u5458\u8d8a\u65e9\u9f13\u52b1\u4ed6\u4eec\u7684\u7ecf\u7406\u548c\u516c\u53f8\u9ad8\u7ba1\u5728\u5236\u5b9a\u4e1a\u52a1\u51b3\u7b56\u65f6\u53c2\u8003\u4ed8\u8d39\u5a92\u4f53\u5206\u6790\uff0c\u4ed6\u4eec\u5c31\u80fd\u4ece\u8fd9\u4e9b\u51b3\u7b56\u8005\u90a3\u91cc\u8d62\u5f97\u8d8a\u591a\u7684\u5c0a\u91cd\u3002<\/span><\/p>\n<p><span>\u201c\u5982\u679c\u4f60\u5728\u8fd0\u8425\u5c42\u9762\u62c5\u4efb\u4ed8\u8d39\u641c\u7d22\u7ecf\u7406\uff0c\u4f60\u5f88\u5c11\u4f1a\u88ab\u8981\u6c42\u505a\u8fd9\u4e9b\u4e8b\u60c5\uff0c\u201dReiffen \u8bf4\u3002\u201c\u4f46\u8fd9\u662f\u76ee\u524d C 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200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03-768x431.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03-150x84.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03.png.webp 958w\" alt=\"\u6539\u5584\u516c\u53f8\u589e\u957f\u6218\u7565\u548c\u76ee\u6807\u534f\u8c03\" width=\"800\" height=\"449\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03-800x449.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03-768x431.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03-150x84.png.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03.png.webp 958w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/screenshot-thirddoorevents-production.sfo2_.cdn_.digitaloceanspaces.com-2022.03.31-09_09_03-800x449.png.webp\" data-ll-status=\"loaded\" \/><figcaption><span>\u6765\u6e90\uff1aPascal Skropke<\/span><\/figcaption><\/figure>\n<\/div>\n<p><span>\u65e0\u8bba\u662f\u7784\u51c6\u8fc7\u591a\u7684\u73b0\u6709\u5ba2\u6237\uff0c\u8fd8\u662f\u63a8\u9500\u5229\u6da6\u7387\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\u7684\u4ea7\u54c1\uff0cC 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class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" class=\"entered lazyloaded\" src=\"https:\/\/player.vimeo.com\/video\/635601038?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/635601038?dnt=1&amp;app_id=122963\" data-ll-status=\"loaded\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u9762\u4e34\u7740\u5de8\u5927\u7684\u6570\u636e\u6d4b\u91cf\u6311\u6218\u3002\u5728 SMX Next \u4e0a\uff0cPascal Skropke \u548c Andreas Re 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