{"id":572,"date":"2024-08-21T21:48:14","date_gmt":"2024-08-21T13:48:14","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=572"},"modified":"2024-08-21T21:48:14","modified_gmt":"2024-08-21T13:48:14","slug":"google-mum-%e6%9b%b4%e6%96%b0%ef%bc%9aseo-%e6%9c%aa%e6%9d%a5%e5%8f%af%e4%bb%a5%e6%9c%9f%e5%be%85%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=572","title":{"rendered":"Google MUM \u66f4\u65b0\uff1aSEO \u672a\u6765\u53ef\u4ee5\u671f\u5f85\u4ec0\u4e48\uff1f"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>MUM \u662f Google \u8fc8\u5411\u6210\u4e3a\u7eaf\u8bed\u4e49\u641c\u7d22\u5f15\u64ce\u7684\u4e0b\u4e00\u6b65\u5417\uff1f\u4e86\u89e3 MUM \u5bf9 SEO \u7684\u672a\u6765\u610f\u5473\u7740\u4ec0\u4e48\u3002<\/span><\/h2>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>MUM \u7684\u63a8\u51fa\u4ee3\u8868\u7740\u7ee7 Hummingbird\u3001Rankbrain \u548c BERT \u4e4b\u540e Google \u641c\u7d22\u7684\u4e0b\u4e00\u4e2a\u91cd\u5927\u8303\u5f0f\u8f6c\u53d8\u3002\u867d\u7136\u4e4b\u524d\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u7684\u521b\u65b0\u662f\u57fa\u4e8e\u9488\u5bf9\u4e0d\u540c\u4efb\u52a1\u7684\u591a\u4e2a\u8bad\u7ec3\u6a21\u578b\uff0c\u4f46 MUM \u7684\u76ee\u6807\u662f\u4ec5\u4f7f\u7528\u4e00\u4e2a\u6a21\u578b\u6765\u5b8c\u6210\u4e0e\u7d22\u5f15\u3001\u4fe1\u606f\u68c0\u7d22\u548c\u6392\u540d\u76f8\u5173\u7684\u6240\u6709\u4efb\u52a1\u3002<\/span><\/p>\n<p><span>\u673a\u5668\u5b66\u4e60\u6a21\u578b\u7684\u7b80\u5316\u4e3a\u641c\u7d22\u6027\u80fd\u5e26\u6765\u4e86\u8bb8\u591a\u597d\u5904\uff0c\u4f46\u5728\u60a8\u5145\u5206\u7406\u89e3 MUM \u4ee3\u8868\u7684\u91cd\u5927\u53d8\u5316\u4e4b\u524d\uff0c\u60a8\u5fc5\u987b\u9996\u5148\u4e86\u89e3\u6211\u4eec\u5728\u8fd9\u91cc\u5904\u7406\u7684\u95ee\u9898\u3002<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>MUM \u662f\u4ec0\u4e48\uff1f<\/span><\/h2>\n<p><strong><span>MUM\u662f<\/span><\/strong><strong><span>\u591a\u4efb\u52a1\u7edf\u4e00\u6a21\u578b (Multitask Unified Model)<\/span><\/strong><span>\u7684\u7f29\u5199\uff0c\u662f\u8c37\u6b4c\u641c\u7d22\u4e8e<\/span><span>2021 \u5e74 5 \u6708<\/span><span>\u9996\u6b21\u63a8\u51fa\u7684\u4e00\u9879\u65b0\u6280\u672f\u3002\u00a0<\/span><\/p>\n<p><span>\u57282021 \u5e74\u79cb\u5b63\u7684<\/span><span>Search On 21<\/span><span>\u4e0a\uff0c\u5ba3\u5e03\u4e86\u5373\u5c06\u63a8\u51fa\u7684\u4ea7\u54c1\uff0c\u5e76\u66f4\u8be6\u7ec6\u5730\u63cf\u8ff0\u4e86\u8be5\u6280\u672f\u3002MUM \u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u6216\u81ea\u7136\u8bed\u8a00\u7406\u89e3\u548c\u5904\u7406\uff0c\u5e76\u4f7f\u7528\u591a\u6a21\u6001\u6570\u636e\u56de\u7b54\u590d\u6742\u7684\u641c\u7d22\u67e5\u8be2\u3002<\/span><\/p>\n<p><span>MUM \u5177\u5907\u591a\u79cd\u8bed\u8a00\u80fd\u529b\uff0c\u80fd\u591f\u5904\u7406\u6765\u81ea\u4e0d\u540c\u5a92\u4f53\u683c\u5f0f\u7684\u4fe1\u606f\u4ee5\u56de\u7b54\u95ee\u9898\u3002\u9664\u4e86\u6587\u672c\uff0cMUM \u8fd8\u80fd\u7406\u89e3\u56fe\u50cf\u3001\u89c6\u9891\u548c\u97f3\u9891\u6587\u4ef6\u3002<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>MUM \u5982\u4f55\u8fd0\u4f5c\uff1f<\/span><\/h2>\n<p><span>2021 \u5e74 5 \u6708\uff0c\u8c37\u6b4c\u63a8\u51fa\u4e86 MUM\uff0c\u8fd9\u662f BERT \u7684 1000 \u500d\u5f3a\u5927\u6f14\u8fdb\u3002\u8fd9\u4e24\u79cd\u6280\u672f\u90fd\u57fa\u4e8e\u81ea\u7136\u8bed\u8a00\u5904\u7406\u3002\u4f46 MUM \u4e0d\u4ec5\u4ec5\u662f\u81ea\u7136\u8bed\u8a00\u5904\u7406\u3002<\/span><\/p>\n<p><span>MUM \u7ed3\u5408\u4e86\u591a\u79cd\u6280\u672f\uff0c\u4f7f<\/span><span>Google \u641c\u7d22<\/span><span>\u66f4\u52a0\u8bed\u4e49\u5316\u548c\u57fa\u4e8e\u4e0a\u4e0b\u6587\uff0c\u4ece\u800c\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002\u501f\u52a9 MUM\uff0cGoogle \u5e0c\u671b\u80fd\u591f\u56de\u7b54\u666e\u901a SERP \u4ee3\u7801\u6bb5\u65e0\u6cd5\u6ee1\u8db3\u7684\u590d\u6742\u641c\u7d22\u67e5\u8be2\u3002<\/span><\/p>\n<p><span>MUM \u5c06\u627f\u62c5\u7684\u4efb\u52a1\u5982\u4e0b\uff1a<\/span><\/p>\n<ul>\n<li><span>MUM\u65e8\u5728\u63d0\u4f9b\u5bf9\u4e16\u754c\u77e5\u8bc6\u7684\u6df1\u523b\u7406\u89e3\u3002<\/span><\/li>\n<li><span>MUM \u9700\u8981\u540c\u65f6\u8bad\u7ec3\u591a\u8fbe 75 \u79cd\u8bed\u8a00\u624d\u80fd\u7406\u89e3\u5b83\u4eec\u3002\u4ee5\u524d\u7684\u65b9\u6cd5\u90fd\u662f\u5728\u5404\u81ea\u7684\u8bed\u8a00\u6a21\u578b\u4e2d\u8bad\u7ec3\u6bcf\u79cd\u8bed\u8a00\u3002<\/span><\/li>\n<li><span>MUM \u5e94\u8be5\u80fd\u591f\u7406\u89e3\u9664\u6587\u672c\u3001\u56fe\u50cf\u3001\u97f3\u9891\u548c\u89c6\u9891\u4e4b\u5916\u7684\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u4ece Google \u7684\u8fd9\u4e9b\u58f0\u660e\u4e2d\u6211\u4eec\u53ef\u4ee5\u5f97\u51fa\u4ee5\u4e0b\u7ed3\u8bba\uff1a<\/span><\/p>\n<ul>\n<li><span>Google\u5229\u7528MUM\u8fdb\u4e00\u6b65\u6269\u5c55\u4e86\u77e5\u8bc6\u56fe\u8c31\u7b49\u8bed\u4e49\u6570\u636e\u5e93\uff0c\u4f7f\u5176\u66f4\u52a0\u63a5\u8fd1\u5b8c\u6574\u77e5\u8bc6\u5e93\u7684\u76ee\u6807\u3002<\/span><\/li>\n<li><span>\u901a\u8fc7 MUM\uff0cGoogle \u5e0c\u671b\u4f7f\u56fd\u9645\u641c\u7d22\u53d8\u5f97\u66f4\u597d\uff0c\u4f7f\u4e16\u754c\u5404\u5730\u7684\u6240\u6709\u7d22\u5f15\u548c\u641c\u7d22\u5b9e\u4f8b\u8fbe\u5230\u76f8\u4f3c\u7684\u8d28\u91cf\u6c34\u5e73\uff0c\u4ece\u800c\u4fdd\u8bc1\u5730\u7403\u4e0a\u6bcf\u4e2a\u56fd\u5bb6\u548c\u6bcf\u79cd\u8bed\u8a00\u7684\u7528\u6237\u4f53\u9a8c\u90fd\u8fbe\u5230\u76f8\u540c\u7684\u9ad8\u6c34\u5e73\uff0c\u5e76\u4e14\u6839\u636e\u81ea\u8eab\u8d44\u6e90\u66f4\u9ad8\u6548\u5730\u5de5\u4f5c\u3002<\/span><\/li>\n<li><span>\u5bf9\u4e8e SEO \u6765\u8bf4\uff0c\u6700\u4ee4\u4eba\u5174\u594b\u7684\u53d1\u5c55\u53ef\u80fd\u662f MUM \u5e0c\u671b\u8bbf\u95ee\u6240\u6709\u5a92\u4f53\u683c\u5f0f\u6765\u6536\u96c6\u4fe1\u606f\uff08\u6570\u636e\u6316\u6398\uff09\u3001\u7406\u89e3\u4fe1\u606f\u5e76\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5904\u7406\u4fe1\u606f\uff0c\u4ee5\u4fbf\u6700\u4f73\u5730\u6ee1\u8db3\u641c\u7d22\u610f\u56fe\uff0c\u5e76\u63d0\u9ad8 Google \u641c\u7d22\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n<li><span>\u6362\u53e5\u8bdd\u8bf4\uff0c\u9664\u4e86\u6570\u4e07\u4ebf\u7684\u6587\u672c\u5185\u5bb9\u4e4b\u5916\uff0cGoogle \u8fd8\u53ef\u4ee5\u8bbf\u95ee Google \u7cfb\u7edf\u4e2d\u6240\u6709\u5a92\u4f53\u683c\u5f0f\u7684\u6240\u6709\u4fe1\u606f\uff0c\u4ee5\u589e\u52a0\uff08\u5b9e\u4f53\uff09\u7d22\u5f15\u3002\u56e0\u6b64\uff0c\u53ef\u4ee5\u751f\u6210\u66f4\u591a\u5173\u4e8e\u8bb0\u5f55\u5b9e\u4f53\u7684\u4fe1\u606f\u3002\u6587\u672c\u3001\u89c6\u9891\u3001\u97f3\u9891\u548c\u56fe\u50cf\u4e2d\u7684\u4fe1\u606f\u53ef\u4ee5\u66f4\u597d\u5730\u663e\u793a\u5728 SERP \u4e2d\uff0c\u4ee5\u7528\u4e8e\u641c\u7d22\u67e5\u8be2\u3002<\/span><\/li>\n<\/ul>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684<\/span><span>\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<form id=\"nl-inline\" method=\"POST\" novalidate=\"novalidate\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><input id=\"nl-inlineEmail\" class=\"inlineEmail nlfp form-control rounded-0 w-100\" name=\"email\" required=\"\" type=\"email\" placeholder=\"\u5173\u4e8e SEO\u3001PPC\u3001AI\u3001\u804c\u4e1a\u7b49\u65b9\u9762\u7684\u53ef\u4fe1\u89c1\u89e3\u3002\" aria-label=\"\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740\" aria-required=\"true\" \/><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\"><\/div>\n<p><button id=\"inline-button\" class=\"btn btn-dark inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<p><span>\u5728\u672c\u6587\u4e2d\u9605\u8bfb\u6709\u5173 MUM \u4e3a\u6211\u4eec\u5e26\u6765\u7684\u65b0 SERP \u529f\u80fd\u7684\u66f4\u591a\u4fe1\u606f\uff1a<\/span><span>MUM \u4e3a Lens \u5e26\u6765\u591a\u6a21\u5f0f\u641c\u7d22\u3001\u5bf9\u89c6\u9891\u7684\u66f4\u6df1\u5165\u4e86\u89e3\u548c\u65b0\u7684 SERP \u529f\u80fd\u3002<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>Google MUM \u548c EAT\u00a0<\/span><\/h2>\n<p><span>\u9664\u4e86\u6570\u636e\u6316\u6398\u4e4b\u5916\uff0c\u8c37\u6b4c\u9762\u4e34\u7684\u53e6\u4e00\u5927\u6311\u6218\u662f\u4fe1\u606f\u7684\u6709\u6548\u6027\u3002\u591a\u5e74\u6765\uff0c\u8c37\u6b4c\u4e00\u76f4\u5728\u5229\u7528 EAT \u5f00\u5c55\u8d28\u91cf\u653b\u52bf\uff0c\u4e0d\u4e45\u7684\u5c06\u6765\u5e94\u8be5\u4f1a\u901a\u8fc7\u5176\u4ed6\u529f\u80fd\u4e3a\u5176\u63d0\u4f9b\u652f\u6301\u3002<\/span><\/p>\n<p><span>\u4e0e\u76f8\u5e94\u7684\u641c\u7d22\u7ed3\u679c\u76f4\u63a5\u76f8\u5173\uff0c\u53ef\u4ee5\u901a\u8fc7\u201c\u5173\u4e8e\u6b64\u7ed3\u679c\u201d\u6846\u83b7\u53d6\u6709\u5173\u6765\u6e90\u7684\u4fe1\u606f\u3002<\/span><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"entered exited\" src=\"data:;base64,<svg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 0 0'><\/svg>&#8221; alt=&#8221;ORSlOmS7Nk9kKEg PSR3t3dGj3yLaJAujMmREyT8PWyWAi FiW5T7VG8gslslsHg 9aU883oJgaxNHGlI50keF8VRS5BMxobITG94XK9bEkcxL3TSF1 GuRQGEKAj6ufc4yvP5cw&#8221; data-lazy-src=&#8221;https:\/\/lh6.googleusercontent.com\/oRSlOmS7Nk9kKEg-PSR3t3dGj3yLaJAujMmREyT8PWyWAi_FiW5T7VG8gslslsHg-9aU883oJgaxNHGlI50keF8VRS5BMxobITG94XK9bEkcxL3TSF1-guRQGEKAj6ufc4yvP5cw&#8221; \/><\/figure>\n<p><span>\u8fd9\u4e9b\u4fe1\u606f\u5305\u62ec\u6765\u81ea\u7ef4\u57fa\u767e\u79d1\u6216\u53d1\u5e03\u8005\u7f51\u7ad9\u7b49\u53ef\u4fe1\u8d44\u6e90\u7684\u53d1\u5e03\u8005\u63cf\u8ff0\u4ee5\u53ca\u7f51\u7ad9\u8fde\u63a5\u662f\u5426\u5b89\u5168\u7684\u4fe1\u606f\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4e86\u89e3\u53d1\u5e03\u8005\u5bf9\u81ea\u5df1\u7684\u8bc4\u4ef7\u3001\u5176\u4ed6\u4eba\u5bf9\u4ed6\u6216\u8be5\u4e3b\u9898\u7684\u8bc4\u4ef7\u3002<\/span><\/p>\n<p><span>\u76ee\u524d\u5c1a\u4e0d\u6e05\u695a MUM \u7684\u4f7f\u7528\u7a0b\u5ea6\u3002\u4e0d\u8fc7\uff0c\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0c\u5b9e\u4f53\u6216\u6765\u6e90\u7684\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6\u5728\u6392\u540d\u4e2d\u4e5f\u53d1\u6325\u7740\u72ec\u7279\u7684\u4f5c\u7528\uff0c\u6b63\u5982\u6211\u5728\u6587\u7ae0\u300a<\/span><span>Google \u8bc4\u4f30 EAT \u7684 14 \u79cd\u65b9\u5f0f<\/span><span>\u8be6\u89e3\u300b\u4e2d\u6240\u8ff0\u3002<\/span><\/p>\n<h2 id=\"h-the-google-mum-update-is-the-next-major-paradigm-shift-for-more-performance-and-user-orientation\" class=\"wp-block-heading\"><span>Google MUM \u66f4\u65b0\u662f\u4e0b\u4e00\u4e2a\u91cd\u5927\u8303\u5f0f\u8f6c\u53d8\uff0c\u65e8\u5728\u63d0\u9ad8\u6027\u80fd\u548c\u7528\u6237\u5bfc\u5411<\/span><\/h2>\n<p><span>\u53ea\u5173\u6ce8\u4e00\u79cd\u8bed\u8a00\u6a21\u578b\u4f7f\u5f97\u8003\u8651\u4e0d\u540c\u8bed\u8a00\u8fdb\u884c\u8bed\u4e49\u89e3\u91ca\u53d8\u5f97\u8fc7\u65f6\u3002\u7b97\u6cd5\u662f\u57fa\u4e8e\u82f1\u8bed\u641c\u7d22\u67e5\u8be2\u548c\u6587\u6863\u8fdb\u884c\u8bad\u7ec3\u7684\u3002\u5b83\u4eec\u53ef\u4ee5\u5e94\u7528\u4e8e\u6240\u6709\u5176\u4ed6\u8bed\u8a00\u2014\u2014\u4ece\u6027\u80fd\u548c\u8bed\u4e49\u7406\u89e3\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u662f\u4e00\u4e2a\u663e\u8457\u7684\u4f18\u52bf\u3002\u4f7f\u7528\u81ea\u7136\u8bed\u8a00\u5904\u7406\u6765\u89e3\u91ca\u82f1\u8bed\u6bd4\u8bed\u6cd5\u66f4\u590d\u6742\u7684\u8bed\u8a00\uff08\u5982\u5fb7\u8bed\uff09\u8981\u5bb9\u6613\u5f97\u591a\u3002<\/span><\/p>\n<p><span>\u751a\u81f3\u5728 MUM \u4e4b\u524d\uff0cGoogle \u5c31\u5c06\u82f1\u8bed\u4f5c\u4e3a\u4e3b\u8981\u8bed\u8a00\u3002\u82f1\u8bed\u6587\u6863\u7684\u7b2c\u4e00\u6279\u7ffb\u8bd1\u65e9\u5728 2019 \u5e74\u5c31\u51fa\u73b0\u5728\u77e5\u8bc6\u9762\u677f\u4e2d\u3002<\/span><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"entered error\" src=\"https:\/\/lh3.googleusercontent.com\/CAOJaKbnwz2cakv5vnlmtXNivozGHR-gvprDrrv7UAS78qx-VFn_g4IVxAUiAmwtM2r27ofWEM1bvUl-3DCwCsgp4OZmVqE37sW1I2i5mFgcxQ42jZ7iR_MGcTmUQL48T53_jLTS\" alt=\"CAOJaKbnwz2cakv5vnlmtXNivozGHR GvprDrrv7UAS78qx VFn G4IVxAUiAmwtM2r27ofWEM1bvUl 3DCwCsgp4OZmVqE37sW1I2i5mFgcxQ42jZ7iR MGcTmUQL48T53 JLTS\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/CAOJaKbnwz2cakv5vnlmtXNivozGHR-gvprDrrv7UAS78qx-VFn_g4IVxAUiAmwtM2r27ofWEM1bvUl-3DCwCsgp4OZmVqE37sW1I2i5mFgcxQ42jZ7iR_MGcTmUQL48T53_jLTS\" data-ll-status=\"error\" \/><\/figure>\n<p><span>\u51fa\u4e8e\u6027\u80fd\u539f\u56e0\uff0c\u8fd9\u662f\u4e00\u9879\u91cd\u5927\u6539\u8fdb\u3002\u53ea\u6709\u6709\u6548\u5229\u7528\u53ef\u7528\u8d44\u6e90\uff0c\u624d\u6709\u53ef\u80fd\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u6216\u81ea\u7136\u8bed\u8a00\u5904\u7406\u3002\u524d\u63d0\u662f\u51cf\u5c11\u5e76\u884c\u8fd0\u884c\u7684\u8fdb\u7a0b\u3002\u901a\u8fc7\u4e13\u6ce8\u4e8e\u9488\u5bf9\u6bcf\u4e2a\u641c\u7d22\u67e5\u8be2\u4ec5\u4ece\u4e00\u4e2a\u6570\u636e\u6a21\u578b\u4e2d\u67e5\u8be2\u4fe1\u606f\uff0c\u53ef\u4ee5\u63d0\u9ad8\u6548\u7387\u548c\u6027\u80fd\u3002<\/span><\/p>\n<p><span>2020 \u5e74\u7684\u4e00\u7bc7\u8c37\u6b4c\u7814\u7a76\u8bba\u6587\u300a\u7528\u4e8e\u7528\u6237\u6d3b\u52a8\u6d41\u7684\u987a\u5e8f\u4e13\u5bb6\u591a\u4efb\u52a1\u6df7\u5408\u300b\u63cf\u8ff0\u4e86\u4e00\u79cd\u540d\u4e3a MoSE \u7684\u6280\u672f\uff0c\u8be5\u6280\u672f\u5728\u8bb8\u591a\u65b9\u9762\u4e0e MUM \u76f8\u4f3c\u3002<\/span><\/p>\n<p><span>MoSE \u53ef\u4ee5\u975e\u5e38\u9ad8\u6548\u5730\u57fa\u4e8e\u7528\u6237\u6570\u636e\uff08\u4f8b\u5982\u70b9\u51fb\u6b21\u6570\u548c\u641c\u7d22\u5386\u53f2\uff09\u7684\u6570\u636e\u6a21\u578b\u8fdb\u884c\u6c47\u603b\u3002\u4e0e\u4f20\u7edf\u641c\u7d22\u5f15\u64ce\u4e00\u6837\uff0c\u5b83\u7684\u5de5\u4f5c\u65b9\u5f0f\u662f\u5e02\u573a\u7814\u7a76\uff0c\u4ece\u641c\u7d22\u5f15\u64ce\u7528\u6237\u5f00\u59cb\uff0c\u800c\u4e0d\u662f\u4ece\u7d22\u5f15\u4fe1\u606f\u5f00\u59cb\u3002\u7528\u6237\u610f\u56fe\u662f\u91cd\u70b9\uff0c\u57fa\u4e8e\u8be5\u6a21\u578b\uff0cGoogle \u53ef\u4ee5\u9884\u6d4b\u7528\u6237\u5728\u7814\u7a76\u8fc7\u7a0b\u4e2d\u9700\u8981\u54ea\u4e9b\u95ee\u9898\u548c\u76f8\u5e94\u7684\u7b54\u6848\u3002<\/span><\/p>\n<p><span>\u6240\u6709\u5fc5\u8981\u7684\u4fe1\u606f\u90fd\u53ef\u4ee5\u7f16\u8bd1\u5728 SERP \u4e2d\uff0c\u4ee5\u4fbf\u65e0\u7f1d\u966a\u4f34\u7528\u6237\u5b8c\u6210\u5ba2\u6237\u65c5\u7a0b\u3002<\/span><\/p>\n<h2 id=\"h-new-potential-for-google-shopping-along-the-customer-journey-through-mum\" class=\"wp-block-heading\"><span>\u8c37\u6b4c\u8d2d\u7269\u5728 MUM \u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u65b0\u6f5c\u529b<\/span><\/h2>\n<p><span>\u5728\u57fa\u4e8e\u4ea7\u54c1\u7684\u641c\u7d22\u65b9\u9762\uff0c\u8c37\u6b4c\u5df2\u7ecf\u843d\u540e\u4e8e\u4e9a\u9a6c\u900a\u7b49\u5927\u578b\u7535\u5b50\u5546\u52a1\u5e02\u573a\u548c\u5c0f\u578b\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3002\u4f8b\u5982\uff0c\u5904\u4e8e\u5ba2\u6237\u65c5\u7a0b\u504f\u597d\u9636\u6bb5\u7684\u7528\u6237\u901a\u5e38\u4f1a\u76f4\u63a5\u5728\u4e9a\u9a6c\u900a\u4e0a\u5bfb\u627e\u4ea7\u54c1\u3002\u4ece\u7ecf\u6d4e\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u5bf9\u8c37\u6b4c\u6765\u8bf4\u662f\u56f0\u96be\u7684\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u7528\u6237\u6216\u5546\u4e1a\u641c\u7d22\u4f1a\u5e26\u6765\u6700\u591a\u7684\u5e7f\u544a\u70b9\u51fb\u3002<\/span><\/p>\n<p><span>\u5728\u8ba4\u77e5\u9636\u6bb5\uff0c\u5927\u591a\u6570 Google \u7528\u6237\u4f7f\u7528 Google \u8fdb\u884c\u4fe1\u606f\u641c\u7d22\u3002\u7136\u800c\uff0c\u5728\u504f\u597d\u9636\u6bb5\uff0cGoogle \u6b63\u5728\u6d41\u5931\u5927\u91cf\u7528\u6237\uff0c\u800c\u8fd9\u4e9b\u7528\u6237\u90fd\u6d41\u5411\u4e86\u7ade\u4e89\u5bf9\u624b\u3002<\/span><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"entered error\" src=\"https:\/\/lh3.googleusercontent.com\/Y48aqq0853An7BIQShfzWwODegLzWZTAC0BDGhyvNWMhOVYzEvWGnMjRzWidRBT-no09xNewp0pEQSzGoUMWpBrG2PaT23PBw9O3tu-9R1W78gayoriiF1mNaeMGPMq9vT-XwBzq\" alt=\"Y48aqq0853An7BIQShfzWwODegLzWZTAC0BDGhyvNWMhOVYzEvWGnMjRzWidRBT No09xNewp0pEQSzGoUMWpBrG2PaT23PBw9O3tu 9R1W78gayoriiF1mNaeMGPMq9vT XwBzq\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/Y48aqq0853An7BIQShfzWwODegLzWZTAC0BDGhyvNWMhOVYzEvWGnMjRzWidRBT-no09xNewp0pEQSzGoUMWpBrG2PaT23PBw9O3tu-9R1W78gayoriiF1mNaeMGPMq9vT-XwBzq\" data-ll-status=\"error\" \/><\/figure>\n<p><span>Google \u5e0c\u671b\u5728\u5ba2\u6237\u65c5\u7a0b\u7684\u65e9\u671f\u9636\u6bb5\uff08\u8ba4\u77e5\u548c\u8003\u8651\uff09\u4e3a\u7528\u6237\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002\u901a\u8fc7 SERP \u548c\u8d2d\u7269\u641c\u7d22\u7684\u65b0\u8bbe\u8ba1\uff0cGoogle \u5e0c\u671b\u6fc0\u53d1\u7528\u6237\u7684\u7075\u611f\u3001\u63d0\u4f9b\u6982\u8ff0\u5e76\u652f\u6301\u8d2d\u4e70\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u8868\u660e\uff0c\u8c37\u6b4c\u5df2\u7ecf\u653e\u5f03\u4e86\u5728\u504f\u597d\u9636\u6bb5\u76f4\u63a5\u4e89\u593a\u4ea7\u54c1\u641c\u7d22\u7684\u7b56\u7565\uff0c\u800c\u4e13\u6ce8\u4e8e\u5176\u5b9e\u9645\u4f18\u52bf\u3002\u4ee5\u7528\u6237\u53cb\u597d\u7684\u5f62\u5f0f\u7ec4\u7ec7\u548c\u5904\u7406\u4e16\u754c\u77e5\u8bc6\u3002\u8fd9\u662f\u5927\u578b\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u65e0\u6cd5\u8ddf\u4e0a\u7684\u5730\u65b9\u3002<\/span><\/p>\n<h2 id=\"h-mum-the-future-of-google-search-and-what-seos-can-learn-from-it\" class=\"wp-block-heading\"><span>MUM\uff1aGoogle \u641c\u7d22\u7684\u672a\u6765\u4ee5\u53ca SEO \u53ef\u4ee5\u4ece\u4e2d\u5b66\u5230\u4ec0\u4e48<\/span><\/h2>\n<p><span>MUM \u662f Google \u8fc8\u5411\u7eaf\u8bed\u4e49\u641c\u7d22\u5f15\u64ce\u7684\u4e0b\u4e00\u4e2a\u96be\u9898\uff0c\u8be5\u641c\u7d22\u5f15\u64ce\u4e0d\u65ad\u6539\u8fdb\u641c\u7d22\u67e5\u8be2\u548c\u5185\u5bb9\u7684\u4e0a\u4e0b\u6587\u3002\u56e0\u6b64\uff0c\u5339\u914d\u5185\u5bb9\u548c\u5185\u5bb9\u6bb5\u843d\u7684\u76f8\u5173\u6027\u53ef\u4ee5\u7406\u89e3\u641c\u7d22\u610f\u56fe\uff08\u6709\u5173 Google \u8fc8\u5411\u8bed\u4e49\u641c\u7d22\u5f15\u64ce\u7684\u6b65\u9aa4\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u6211\u7684\u6587\u7ae0<\/span><span>Google \u8fc8\u5411\u8bed\u4e49\u641c\u7d22\u5f15\u64ce\u4e4b\u8def<\/span><span>\uff09\u3002<\/span><\/p>\n<p><span>\u53ef\u7528\u7684\u91cf\u5b50\u8ba1\u7b97\u673a\u7684\u5f00\u53d1\u8fd8\u5f88\u9065\u8fdc\uff0c\u56e0\u6b64\u8c37\u6b4c\u5fc5\u987b\u5229\u7528 MUM \u7b49\u9ad8\u6548\u6280\u672f\uff0c\u5c06\u76ee\u524d\u7f3a\u4e4f\u7684\u8ba1\u7b97\u80fd\u529b\u7528\u4e8e\u5927\u89c4\u6a21\u673a\u5668\u5b66\u4e60\u3002\u8fd9\u6837\uff0c\u8c37\u6b4c\u5c31\u53ef\u4ee5\u66f4\u5feb\u5730\u8fdb\u4e00\u6b65\u5f00\u53d1\u81ea\u5df1\u7684\u641c\u7d22\u7cfb\u7edf\uff0c\u800c\u4e0d\u5fc5\u8003\u8651\u786c\u4ef6\u65b9\u9762\u6027\u80fd\u7684\u4e0d\u8db3\u3002\u53ef\u4ee5\u8bf4\uff0c\u8f6f\u4ef6\u5f00\u53d1\u6b63\u5728\u8d85\u8d8a\u786c\u4ef6\u5f00\u53d1\u3002<\/span><\/p>\n<p><span>\u9884\u8ba1 2029 \u5e74\u91cf\u5b50\u8ba1\u7b97\u673a\u5c06\u5b9e\u73b0\u5546\u4e1a\u5316\u7a81\u7834\u3002\u6211\u4eec\u53ef\u4ee5\u5047\u8bbe\uff0c\u5230\u90a3\u65f6\uff0c\u8c37\u6b4c\u641c\u7d22\u5c06\u6210\u4e3a\u4e00\u4e2a\u5b8c\u5168\u8bed\u4e49\u5316\u7684\u641c\u7d22\u5f15\u64ce\u3002\u5c4a\u65f6\uff0c\u8c37\u6b4c\u641c\u7d22\u4e2d\u7684\u5173\u952e\u5b57\u6587\u672c\u5339\u914d\u5c06\u6210\u4e3a\u8fc7\u53bb\u3002<\/span><\/p>\n<h2 id=\"h-google-mum-seo-must-change\" class=\"wp-block-heading\"><span>\u8c37\u6b4cMUM\uff1aSEO\u5fc5\u987b\u6539\u53d8<\/span><\/h2>\n<p><span>\u6b64\u65f6\uff0c\u8fd8\u5fc5\u987b\u95ee\u4e00\u4e2a\u95ee\u9898\uff1a\u672a\u6765 Google \u5c06\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\u4f5c\u4e3a\u6d41\u91cf\u4f9b\u5e94\u5546\uff0c\u4ee5\u53ca SEO \u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u4ecd\u7136\u76f4\u63a5\u5f71\u54cd\u6392\u540d\u3002<\/span><\/p>\n<p><span>BERT \u548c MUM \u7684\u63a8\u51fa\uff0c\u7ed9\u884c\u4e1a\u5e26\u6765\u4e86\u7c7b\u4f3c Panda \u548c Penguin \u90a3\u6837\u7684\u5de8\u53d8\u3002\u81ea\u7136\u8bed\u8a00\u5904\u7406\u8ba9\u57fa\u4e8e Hummingbird \u548c Knowledge Graph \u7684\u8bed\u4e49\u641c\u7d22\u901f\u5ea6\u5927\u5927\u63d0\u5347\u3002SEO \u9700\u8981\u66f4\u591a\u5730\u8003\u8651 EAT \u76f8\u5173\u7684\u5b9e\u4f53\u548c\u4e3b\u9898\uff0c\u800c\u4e0d\u662f\u5173\u952e\u8bcd\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e\u6280\u672f SEO\uff0c\u786e\u4fdd\u641c\u7d22\u76f8\u5173\u5185\u5bb9\u7684\u6293\u53d6\u548c\u7d22\u5f15\u4ecd\u7136\u6709\u6548\u3002\u4f46\u6280\u672f\u5e76\u4e0d\u80fd\u4f7f\u5176\u5177\u6709\u76f8\u5173\u6027\uff0c\u4e5f\u4e0d\u80fd\u521b\u9020\u6743\u5a01\u6216\u4e13\u4e1a\u77e5\u8bc6\u3002\u5173\u4e8e\u4fe1\u4efb\uff08https\uff09\u548c UX\uff08\u9875\u9762\u4f53\u9a8c\uff09\uff0c\u8be5\u6280\u672f\u6709\u4e00\u4e9b\u5c0f\u7684\u6760\u6746\u6765\u5e72\u9884\u6392\u540d\u3002\u7136\u800c\uff0c\u8fd9\u4e9b\u6760\u6746\u5e76\u4e0d\u662f\u9876\u7ea7\u4f4d\u7f6e\u7684\u4fdd\u8bc1\u3002\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u7b49\u6280\u672f\u4efb\u52a1\u5c06\u53d8\u5f97\u8d8a\u6765\u8d8a\u8fc7\u65f6\uff0c\u56e0\u4e3a\u8c37\u6b4c\u9700\u8981\u901a\u8fc7\u81ea\u7136\u8bed\u8a00\u5904\u7406\u6765\u7406\u89e3\u7684\u7ed3\u6784\u5316\u4fe1\u606f\u8d8a\u6765\u8d8a\u5c11\u3002<\/span><\/p>\n<p><span>\u5185\u5bb9\u548c\u94fe\u63a5\u4ecd\u7136\u662f\u6700\u91cd\u8981\u7684\u5f71\u54cd\u56e0\u7d20\u3002\u94fe\u63a5\u4e0e\u5176\u4ed6\u652f\u6491\u6743\u5a01\u7684\u91cd\u8981\u56e0\u7d20\u76f8\u7ed3\u5408\u3002\u641c\u7d22\u67e5\u8be2\u548c\u5185\u5bb9\uff08\u6587\u672c\u3001\u89c6\u9891\u3001\u97f3\u9891\u548c\u56fe\u50cf\uff09\u4e2d\u7684\u5171\u73b0\u662f\u91cd\u8981\u7684\u4fe1\u4efb\u548c\u6743\u5a01\u4fe1\u53f7\u3002\u901a\u8fc7 MUM\uff0cGoogle \u53ef\u4ee5\u8bbf\u95ee\u66f4\u591a\u6570\u636e\u6e90\u548c\u4fe1\u606f\u3002\u6b64\u5916\uff0cGoogle \u53ef\u4ee5\u4f7f\u7528\u72ec\u7acb\u4e8e\u8bed\u8a00\u7684\u6570\u636e\u6316\u6398\u6765\u6536\u96c6\u548c\u5408\u5e76\u4e16\u754c\u4e0a\u6709\u5173\u5b9e\u4f53\u548c\u4e3b\u9898\u7684\u6240\u6709\u4fe1\u606f\u3002\u4ee5\u524d\u7684\u6570\u636e\u5b64\u5c9b\u6b63\u5728\u88ab\u6253\u7834\u3002<\/span><\/p>\n<p><span>\u8fd9\u4f7f\u5f97 Google \u80fd\u591f\u66f4\u597d\u5730\u56de\u7b54\u95ee\u9898\u5e76\u4f20\u6388\u771f\u6b63\u6df1\u539a\u7684\u77e5\u8bc6\u3002<\/span><\/p>\n<p><span>\u5185\u5bb9\u7ba1\u7406\u5458\u5e94\u8be5\u5c11\u5173\u5fc3\u5185\u5bb9\u4e2d\u5173\u952e\u8bcd\u7684\u9891\u7387\uff0c\u800c\u5e94\u8be5\u8003\u8651\u4ece\u54ea\u4e2a\u89d2\u5ea6\u6765\u5904\u7406\u4e3b\u9898\u3002\u5728\u8fd9\u91cc\uff0c\u8001\u5957\u7684 TF-IDF \u5206\u6790\u4ecd\u7136\u662f\u4e00\u79cd\u4e45\u7ecf\u8003\u9a8c\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u8bc6\u522b\u63cf\u8ff0\u4e3b\u9898\u5173\u952e\u8bcd\u8bed\u6599\u5e93\u7684\u91cd\u8981\u672f\u8bed\u3002\u00a0<\/span><\/p>\n<p><span>\u5185\u5bb9\u63d0\u4f9b\u4e86\u95ee\u9898\u7684\u7b54\u6848\u3002\u4f46\u672a\u6765\uff0c\u4ec5\u4ec5\u5236\u4f5c\u5185\u5bb9\u5c06\u4e0d\u518d\u8db3\u591f\u3002Google \u5e0c\u671b\u901a\u8fc7\u63d0\u4f9b\u7b54\u6848\u966a\u4f34\u7528\u6237\u5b8c\u6210\u5b8c\u6574\u7684\u5ba2\u6237\u65c5\u7a0b\uff0c\u4ece\u800c\u83b7\u5f97\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u76f8\u5173\u5546\u4e1a\u6d41\u91cf\uff0c\u5e76\u5c06\u5176\u8f6c\u79fb\u5230\u81ea\u5df1\u7684\u8d2d\u7269\u4e16\u754c\u3002\u4ed6\u4eec\u5e0c\u671b\u8d62\u56de\u5e02\u573a\u4efd\u989d\u3002<\/span><\/p>\n<p><span>\u4eceSEO\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5185\u5bb9\u8d1f\u8d23\u4eba\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u63d0\u4f9b\u5185\u5bb9\u8425\u9500\u4ee5\u4fbf\u5728\u7528\u6237\u7814\u7a76\u8fc7\u7a0b\u4e2d\u63d0\u4f9b\u5c3d\u53ef\u80fd\u591a\u7684\u5185\u5bb9\u63a5\u89e6\u70b9\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u6839\u636e\u7528\u6237\u7684\u77e5\u8bc6\u6c34\u5e73\uff0c\u4ed6\u4eec\u4f1a\u5728\u8f83\u77ed\u6216\u8f83\u957f\u7684\u65f6\u95f4\u5185\u8fdb\u884c\u7814\u7a76\u3002\u5728\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\u65f6\uff0c\u7528\u6237\u4f1a\u968f\u7740\u5bf9\u67d0\u4e2a\u4e3b\u9898\u7684\u77e5\u8bc6\u4e0d\u65ad\u589e\u957f\u800c\u9762\u4e34\u4e0d\u540c\u7684\u6311\u6218\u548c\u9700\u8981\u89e3\u7b54\u7684\u95ee\u9898\u3002<\/span><\/p>\n<p><span>\u521a\u63a5\u89e6\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u4eba\u66f4\u6709\u53ef\u80fd\u95ee\u201c\u4ec0\u4e48\u662f SEO\uff1f\u201d\u63a5\u4e0b\u6765\uff0c\u4ed6\u4eec\u4f1a\u95ee\u201cSEO \u5982\u4f55\u5de5\u4f5c\uff1f\u201d\u624d\u610f\u8bc6\u5230\u8fd9\u4e2a\u8bdd\u9898\u76f8\u5f53\u590d\u6742\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u95ee\u201c\u8c01\u63d0\u4f9b SEO \u670d\u52a1\uff1f\u201d\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u516c\u53f8\u5e94\u8be5\u63d0\u4f9b\u7b54\u6848\u3002<\/span><\/p>\n<p><span>\u5185\u5bb9\u5fc5\u987b\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u5e76\u9884\u6d4b\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u9700\u6c42\u548c\u95ee\u9898\uff0c\u5c31\u50cf Google \u5bf9 MUM \u6240\u505a\u7684\u90a3\u6837\u3002\u8be6\u7ec6\u7684 SERP \u5206\u6790\u6709\u52a9\u4e8e\u9884\u6d4b\u5f53\u524d\u548c\u672a\u6765\u7684\u641c\u7d22\u610f\u56fe\u3002<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span>Google MUM\uff1aSEO \u4e5f\u9002\u7528\u4e8e\u6587\u672c\u4ee5\u5916\u7684\u5a92\u4f53\u683c\u5f0f<\/span><\/h2>\n<p><span>SEO \u4e3b\u8981\u5173\u6ce8\u6587\u672c\u5185\u5bb9\u3002MUM \u4f7f SERP \u5728\u5a92\u4f53\u683c\u5f0f\u65b9\u9762\u66f4\u52a0\u591a\u6837\u5316\uff0c\u56e0\u4e3a Google \u5728\u7406\u89e3\u89c6\u9891\u3001\u56fe\u50cf\u3001\u97f3\u9891\u548c\u6587\u672c\u4ee5\u53ca\u5c06\u5b83\u4eec\u7f6e\u4e8e\u4e0a\u4e0b\u6587\u4e2d\u65b9\u9762\u505a\u5f97\u8d8a\u6765\u8d8a\u597d\u3002\u4f8b\u5982\uff0c\u5f53\u60a8\u67e5\u770b\u56fe\u7247\u641c\u7d22\u4e2d\u7684\u56fe\u7247\u5206\u7c7b\u6216 YouTube \u89c6\u9891\u4e2d\u5730\u70b9\u7684\u81ea\u52a8\u6807\u8bb0\u65f6\uff0c\u60a8\u5df2\u7ecf\u53ef\u4ee5\u770b\u5230\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"entered error\" src=\"https:\/\/lh3.googleusercontent.com\/YHOABJnlcy-TOFT-UWCyGL2ym2VY0Ot7IbRogr6JwJkQHagmcL_y4Ehl9ypveh8vRD4QquNBo_8GCLhuLe1jO6CsKjDQZgm2uDfzcDiYu-iV1J5BV_FP4f_M3mob7G7aMUPzLGY0\" alt=\"YHOABJnlcy \u6258\u592b\u7279 UWCyGL2ym2VY0Ot7IbRogr6JwJkQHagmcL Y4Ehl9ypveh8vRD4QquNBo 8GCLhuLe1jO6CsKjDQZgm2uDfzcDiYu IV1J5BV FP4f M3mob7G7aMUPzLGY0\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/YHOABJnlcy-TOFT-UWCyGL2ym2VY0Ot7IbRogr6JwJkQHagmcL_y4Ehl9ypveh8vRD4QquNBo_8GCLhuLe1jO6CsKjDQZgm2uDfzcDiYu-iV1J5BV_FP4f_M3mob7G7aMUPzLGY0\" data-ll-status=\"error\" \/><\/figure>\n<p><span>2021 \u5e74\u7b7e\u7f72\u7684\u591a\u9879\u8c37\u6b4c\u4e13\u5229\u8868\u660e\uff0c\u8c37\u6b4c\u5df2\u7ecf\u80fd\u591f\u89e3\u8bfb\u97f3\u9891\u3001\u89c6\u9891\u548c\u56fe\u50cf\u3002\u4f8b\u5982\u8fd9\u9879\uff1a<\/span><span>\u57fa\u4e8e\u7279\u5f81\u7684\u89c6\u9891\u6ce8\u91ca\u3002<\/span><\/p>\n<p><span>\u5bf9\u4e8e SEO \u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u5c06\u6765\u5728\u8bbe\u8ba1\u97f3\u9891\u548c\u89c6\u9891\u5185\u5bb9\u65f6\uff0c\u4ed6\u4eec\u5c06\u80fd\u591f\u901a\u8fc7\u4f7f\u7528\u5173\u952e\u5b57\u7814\u7a76\u6216 TF-IDF \u5206\u6790\u6765\u5173\u6ce8\u4e0e\u6587\u672c\u7c7b\u4f3c\u7684\u8bed\u4e49\u8bbe\u8ba1\u3002\u5c06\u6765\uff0cGoogle \u8fd8\u5c06\u66f4\u597d\u5730\u7406\u89e3\u89c6\u9891\u548c\u97f3\u9891\u7684\u53e3\u8bed\u5185\u5bb9\uff0c\u4f8b\u5982\u5728 YouTube \u6216\u64ad\u5ba2\u641c\u7d22\u4e2d\u5bf9\u5176\u8fdb\u884c\u6392\u540d\u3002<\/span><\/p>\n<p><span>\u77e5\u8bc6\u56fe\u8c31\u7b49\u8bed\u4e49\u6570\u636e\u5e93\u4e5f\u5c06\u53d7\u76ca\u4e8e\u7528\u4e8e\u6570\u636e\u6316\u6398\u7684\u5b9e\u4f53\u53ef\u64cd\u4f5c\u4fe1\u606f\u7684\u5176\u4ed6\u6765\u6e90\u3002\u9ad8\u6027\u80fd\u81ea\u7136\u8bed\u8a00\u5904\u7406\u548c\u5927\u91cf\u7528\u4e8e\u6570\u636e\u6316\u6398\u7684\u5176\u4ed6\u6765\u6e90\u7684\u7ed3\u5408\u5c06\u663e\u8457\u52a0\u5feb\u77e5\u8bc6\u957f\u5c3e\u7684\u53d1\u5c55\u3002<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0cGoogle MUM \u66f4\u65b0\u662f\u5411\u8bed\u4e49\u641c\u7d22\u5f15\u64ce\u8fc8\u51fa\u7684\u53c8\u4e00\u4e2a\u5408\u7406\u53d1\u5c55\u3002<\/span><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"entered error\" src=\"https:\/\/lh5.googleusercontent.com\/MKc2eidjeXW_6t566Z1miv4SzUxd_B7lShYWaCtRoBSD81QotUq9O-DI433d6n2Kw6STf2Z5An55p6vWu02K8WUIT6fuZ2LivAXbK4Ll8j5dRV_51BwTz50Tegmxfu8wlN6Idzyc\" alt=\"MKc2eidjeXW 6t566Z1miv4SzUxd B7lShYWaCtRoBSD81QotUq9O DI433d6n2Kw6STf2Z5An55p6vWu02K8WUIT6fuZ2LivAXbK4Ll8j5dRV 51BwTz50Tegmxfu8wlN6Idzyc\" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/MKc2eidjeXW_6t566Z1miv4SzUxd_B7lShYWaCtRoBSD81QotUq9O-DI433d6n2Kw6STf2Z5An55p6vWu02K8WUIT6fuZ2LivAXbK4Ll8j5dRV_51BwTz50Tegmxfu8wlN6Idzyc\" data-ll-status=\"error\" \/><\/figure>\n<h2 id=\"h-fewer-visitors-from-google-through-mum-in-the-future\" class=\"wp-block-heading\"><span>\u5c06\u6765\u901a\u8fc7 MUM \u8bbf\u95ee Google \u7684\u8bbf\u5ba2\u4f1a\u51cf\u5c11\u5417\uff1f<\/span><\/h2>\n<p><span>\u501f\u52a9 MUM \u548c BERT \u7b49\u521b\u65b0\uff0cGoogle \u5e0c\u671b\u76f4\u63a5\u5728 SERP \u4e2d\u663e\u793a\u66f4\u591a\u7b54\u6848\uff0c\u800c\u65e0\u9700\u518d\u6b21\u70b9\u51fb\u5185\u5bb9\u6765\u6e90\u3002\u4eba\u4eec\u6709\u7406\u7531\u62c5\u5fc3 Google \u4f1a\u7ee7\u7eed\u5173\u95ed\u6d41\u91cf\u6c34\u9f99\u5934\uff0c\u5e76\u5728\u81ea\u5df1\u7684\u4e16\u754c\u4e2d\u663e\u793a\u5c3d\u53ef\u80fd\u591a\u7684\u4fe1\u606f\u3002<\/span><\/p>\n<p><span>\u8fd9\u91cc\u5b58\u5728\u7684\u98ce\u9669\u662f\uff0c\u8c37\u6b4c\u548c\u5185\u5bb9\u53d1\u5e03\u8005\u7684\u5229\u76ca\u51fa\u73b0\u5206\u6b67\uff0c\u8c37\u6b4c\u4f1a\u5fc3\u5b58\u611f\u6fc0\u5730\u4f7f\u7528\u9002\u5f53\u7684\u5185\u5bb9\u6bb5\u843d\uff0c\u800c\u4e0d\u8ba9\u53d1\u5e03\u8005\u53c2\u4e0e\u5176\u4e2d\u3002\u4f46\u90a3\u53ea\u638c\u63e1\u5728\u8c37\u6b4c\u81ea\u5df1\u624b\u4e2d\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u8003\u8651\u5229\u76ca\u5e73\u8861\u3002<\/span><\/p>\n<p><span>\u6709\u4e00\u70b9\u662f\u660e\u786e\u7684\uff0cGoogle 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