{"id":690,"date":"2024-08-26T00:07:14","date_gmt":"2024-08-25T16:07:14","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=690"},"modified":"2024-08-26T00:07:14","modified_gmt":"2024-08-25T16:07:14","slug":"%e8%b0%b7%e6%ad%8c%e3%80%81%e5%be%ae%e8%bd%af%e6%90%9c%e7%b4%a2%e5%b9%bf%e5%91%8a%e6%94%b6%e5%85%a5%e5%bc%ba%e5%8a%b2%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=690","title":{"rendered":"\u8c37\u6b4c\u3001\u5fae\u8f6f\u641c\u7d22\u5e7f\u544a\u6536\u5165\u5f3a\u52b2\u589e\u957f"},"content":{"rendered":"<h1><\/h1>\n<h2 class=\"subhead\"><span>Alphabet \u548c Microsoft \u6628\u665a\u53d1\u5e03\u4e86\u8d22\u62a5\u3002\u4ee5\u4e0b\u662f\u8425\u9500\u4eba\u5458\u9700\u8981\u4e86\u89e3\u7684\u5173\u952e\u6570\u636e\u548c\u8981\u70b9\u3002<\/span><\/h2>\n<div id=\"st-1\">\n<div class=\"st-btn st-last st-custom-button\" data-network=\"searchbot\" data-bs-toggle=\"modal\" data-bs-target=\"#SearchBotModal\"><\/div>\n<\/div>\n<div class=\"body-content pt-3\">\n<div class=\"bialty-container\">\n<p><span>\u8c37\u6b4c\u548c\u5fae\u8f6f\u7684\u641c\u7d22\u5e7f\u544a\u6536\u5165\u5728\u6700\u8fd1\u4e00\u4e2a\u5b63\u5ea6\u5747\u6709\u6240\u589e\u957f\u3002\u6628\u665a\uff0cAlphabet \u53d1\u5e03\u4e86 2022 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u62a5\u544a\uff0c\u800c\u5fae\u8f6f\u5219\u53d1\u5e03\u4e86\u7b2c\u4e09\u5b63\u5ea6\u6536\u76ca\u62a5\u544a\u3002<\/span><\/p>\n<p><strong><span>\u8c37\u6b4c\u540c\u6bd4\u589e\u957f\u5f3a\u52b2\u3002<\/span><\/strong><span>\u603b\u4f53\u800c\u8a00\uff0cAlphabet<\/span><span>\u62a5\u544a\u7684<\/span><span>\u6536\u5165\u4e3a 680 \u4ebf\u7f8e\u5143\uff0c\u9ad8\u4e8e 2021 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684 553 \u4ebf\u7f8e\u5143\u3002\u8c37\u6b4c\u641c\u7d22\u5360 Alphabet \u6536\u5165\u7684 58%\uff0c\u4ee5\u4e0b\u662f 2022 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u5173\u952e\u6570\u636e\uff08\u4e0e 2021 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u76f8\u6bd4\uff09\uff1a<\/span><\/p>\n<ul>\n<li><strong><span>\u8c37\u6b4c\u5e7f\u544a\u603b\u6536\u5165\uff1a<\/span><\/strong><span>\u00a0547 \u4ebf\u7f8e\u5143\uff08\u8f83 447 \u4ebf\u7f8e\u5143\u589e\u957f 22%\uff09<\/span><\/li>\n<li><strong><span>\u8c37\u6b4c\u641c\u7d22\u53ca\u5176\u4ed6\uff1a<\/span><\/strong><span>\u00a0396 \u4ebf\u7f8e\u5143\uff08\u540c\u6bd4 319 \u4ebf\u7f8e\u5143\u589e\u957f 24%\uff09<\/span><\/li>\n<li><strong><span>\u8c37\u6b4c\u7f51\u7edc\uff1a<\/span><\/strong><span>\u00a082 \u4ebf\u7f8e\u5143\uff08\u8f83 68 \u4ebf\u7f8e\u5143\u589e\u957f 20%\uff09<\/span><\/li>\n<li><strong><span>YouTube\uff1a<\/span><\/strong><span>\u00a069 \u4ebf\u7f8e\u5143\uff08\u8f83 60 \u4ebf\u7f8e\u5143\u589e\u957f 14%\uff09<\/span><\/li>\n<\/ul>\n<p><strong><span>\u6709\u8da3\u7684\u672c\u5730\u641c\u7d22\u7edf\u8ba1\u6570\u636e\u3002<\/span><\/strong><span>\u8c37\u6b4c\u8868\u793a\uff0c\u5168\u7403\u8303\u56f4\u5185\uff0c\u5730\u56fe\u4e0a\u5bf9\u201c\u6211\u9644\u8fd1\u7684\u8d2d\u7269\u201d\u7684\u641c\u7d22\u91cf\u540c\u6bd4\u589e\u957f\u4e86 100%\u3002\u8c37\u6b4c\u6307\u51fa\uff1a\u201c\u4eba\u4eec\u5e0c\u671b\u4ece\u90a3\u4e9b\u65e0\u8bba\u4f55\u65f6\u4f55\u5730\u90fd\u80fd\u63d0\u4f9b\u65e0\u7f1d\u4f53\u9a8c\u7684\u54c1\u724c\u90a3\u91cc\u8d2d\u7269\u3002\u5bf9\u4e8e\u672c\u5730\u4f01\u4e1a\u548c\u5927\u578b\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u8fd9\u4ecd\u7136\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a\u3002\u201d<\/span><\/p>\n<p><strong><span>YouTube \u5728 Shorts \u4e0a\u6d4b\u8bd5\u5e7f\u544a\u3002<\/span><\/strong><span>\u5728 Alphabet \u8d22\u62a5\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c\u6211\u4eec\u4e86\u89e3\u5230 YouTube \u6b63\u5728 Shorts \u4e0a\u6d4b\u8bd5\u5e7f\u544a &#8211; \u8be5\u516c\u53f8\u7684\u77ed\u89c6\u9891\u4ea7\u54c1\uff08\u5373\u65f6\u957f\u4e0d\u8d85\u8fc7 60 \u79d2\uff09\u3002\u4f1a\u8bae\u4e2d\u63d0\u5230\u4e86\u4e24\u79cd\u7c7b\u578b\u7684\u5e7f\u544a\uff1a\u5e94\u7528\u5b89\u88c5\u5e7f\u544a\u548c\u89c6\u9891\u884c\u52a8\u5e7f\u544a\u3002Alphabet \u9ad8\u7ea7\u526f\u603b\u88c1\u517c\u9996\u5e2d\u5546\u52a1\u5b98 Philipp Schindler \u8868\u793a\uff0c\u516c\u53f8\u201c\u5bf9\u5e7f\u544a\u5ba2\u6237\u7684\u521d\u6b65\u53cd\u9988\u548c\u7ed3\u679c\u611f\u5230\u9f13\u821e\u201d\u3002Shorts \u76ee\u524d\u7684\u6bcf\u65e5\u89c2\u770b\u6b21\u6570\u4e3a 300 \u4ebf\u6b21\uff0c\u6bd4\u4e00\u5e74\u524d\u589e\u957f\u4e86 4 \u500d\u3002<\/span><\/p>\n<p><strong><span>\u4fc4\u7f57\u65af\u7684\u5f71\u54cd\u3002<\/span><\/strong><span>\u4fc4\u7f57\u65af\u5165\u4fb5\u4e4c\u514b\u5170\u540e\uff0c<\/span><span>\u8c37\u6b4c\u505c\u6b62\u4e86\u5e7f\u544a\u9500\u552e<\/span><span>\u3002Alphabet \u9996\u5e2d\u8d22\u52a1\u5b98\u9732\u4e1d\u00b7\u6ce2\u62c9\u7279 (Ruth Porat) \u5728\u8d22\u62a5\u7535\u8bdd\u4f1a\u8bae\u4e0a\u8868\u793a\uff0c2021 \u5e74\u8c37\u6b4c\u7ea6 1% \u7684\u6536\u5165\u6765\u81ea\u4fc4\u7f57\u65af\uff0c\u5176\u4e2d\u5927\u90e8\u5206\u6765\u81ea\u5e7f\u544a\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6b27\u6d32\u5e7f\u544a\u5546\u5927\u5e45\u524a\u51cf\u4e86\u5bf9 YouTube \u7684\u652f\u51fa\u3002<\/span><\/p>\n<p><strong><span>\u5fae\u8f6f\u5fc5\u5e94\u540c\u6bd4\u589e\u957f\u5f3a\u52b2\u3002<\/span><\/strong><span>\u603b\u4f53\u800c\u8a00\uff0c\u5fae\u8f6f<\/span><span>\u62a5\u544a\u7684<\/span><span>\u6536\u5165\u4e3a 494 \u4ebf\u7f8e\u5143\uff0c\u8f83 2021 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u7684 417 \u4ebf\u7f8e\u5143\u589e\u957f 18%\u3002\u8be5\u516c\u53f8\u5c06\u641c\u7d22\u548c\u65b0\u95fb\u5e7f\u544a\u7ed3\u5408\u5728\u4e00\u8d77\u30022022 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u7684\u6536\u5165\u4e3a 29 \u4ebf\u7f8e\u5143\uff0c\u800c 2021 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u4e3a 24 \u4ebf\u7f8e\u5143\u3002\u00a0<\/span><\/p>\n<p><span>LinkedIn \u8425\u6536\u589e\u957f\u81f3 34 \u4ebf\u7f8e\u5143\uff0c\u8f83\u4e0a\u5e74\u540c\u671f\u7684 26 \u4ebf\u7f8e\u5143\u589e\u957f 34%\u3002LinkedIn<\/span><span>\u5e7f\u544a<\/span><span>\u6536\u5165\u540c\u6bd4\u589e\u957f 61%\u3002<\/span><\/p>\n<p><strong><span>\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3\u3002<\/span><\/strong><span>\u5728\u53d1\u5e03\u8d22\u62a5\u540e\uff0c\u6709\u4eba\u8ba8\u8bba\u4e86\u67d0\u79cd\u7a0b\u5ea6\u7684\u653e\u7f13\u3002\u4f46\u8fd9\u4e00\u7ed3\u8bba\u5927\u90e8\u5206\u4f3c\u4e4e\u662f\u4ece\u5176\u4ed6\u975e\u641c\u7d22\u90e8\u95e8\uff08\u4f8b\u5982 YouTube\uff09\u5f97\u51fa\u7684\uff0c\u4e5f\u53ef\u80fd\u662f\u901a\u8fc7\u5c06 2022 \u5e74 1 \u6708\u81f3 3 \u6708\u4e0e 2021 \u5e74 10 \u6708\u81f3 12 \u6708\u8fdb\u884c\u6bd4\u8f83\u5f97\u51fa\u7684\uff0c\u8fd9\u5f88\u8352\u8c2c\uff0c\u56e0\u4e3a\u5047\u671f\u662f\u4e0a\u4e2a\u5b63\u5ea6\u3002\u90a3\u65f6\u5e7f\u544a\u5546\u6b63\u5728\u5411\u8c37\u6b4c\u548c\u5fae\u8f6f\u7684\u5e7f\u544a\u6295\u5165\u5927\u91cf\u8d44\u91d1\u3002\u867d\u7136\u7ecf\u6d4e\u653e\u7f13\u53ef\u80fd\u968f\u65f6\u53d1\u751f\uff0c\u4f46<\/span><a href=\"https:\/\/searchengineland.com\/us-search-ad-revenue-78-billion-2021-383518\"><span>\u641c\u7d22\u5e7f\u544a\u5728 2021 \u5e74\u8868\u73b0\u5f3a\u52b2<\/span><\/a><span>\uff0c<\/span><a href=\"https:\/\/searchengineland.com\/brands-more-search-next-12-months-383800\"><span>\u54c1\u724c\u8ba1\u5212<\/span><\/a><span>\u4eca\u5e74\u5728 PPC \u4e0a\u6295\u5165\u66f4\u591a\u8d44\u91d1\u3002\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alphabet \u548c Microsoft \u6628\u665a\u53d1\u5e03\u4e86\u8d22\u62a5\u3002\u4ee5\u4e0b\u662f\u8425\u9500\u4eba\u5458\u9700\u8981\u4e86\u89e3\u7684\u5173\u952e\u6570\u636e\u548c\u8981\u70b9\u3002 \u8c37\u6b4c\u548c\u5fae\u8f6f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-690","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=690"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/690\/revisions"}],"predecessor-version":[{"id":691,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/690\/revisions\/691"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=690"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}