{"id":696,"date":"2024-08-26T00:10:53","date_gmt":"2024-08-25T16:10:53","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=696"},"modified":"2024-08-26T00:10:53","modified_gmt":"2024-08-25T16:10:53","slug":"%e4%bc%98%e5%8c%96%e7%a7%bb%e5%8a%a8%e7%bd%91%e7%ab%99%ef%bc%9aamp-%e7%9a%84%e6%9b%bf%e4%bb%a3%e5%93%81%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=696","title":{"rendered":"\u4f18\u5316\u79fb\u52a8\u7f51\u7ad9\uff1aAMP \u7684\u66ff\u4ee3\u54c1\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"

<\/h1>\n

\u968f\u7740\u51fa\u7248\u5546\u4e0d\u65ad\u8fdc\u79bb AMP\uff0c\u4ed6\u4eec\u5982\u4f55\u4fdd\u6301\u7f51\u7ad9\u6027\u80fd\uff1f<\/span><\/h2>\n
\n
<\/div>\n<\/div>\n
\n
\n
\n
\"AMP<\/figure>\n<\/div>\n

\u7ed3\u8bba\u662f\uff1a\u51fa\u200b\u200b\u7248\u5546\u6b63\u5728<\/span>\u653e\u5f03Google \u7684\u52a0\u901f\u79fb\u52a8\u9875\u9762 (AMP)\u3002\u5305\u62ec<\/span>Search Engine Land<\/span>\u5728\u5185\u7684\u591a\u5bb6\u5a92\u4f53\u90fd\u5728\u653e\u5f03\u5b83\uff0c\u4f46\u5bf9\u6d41\u91cf\u6216\u641c\u7d22\u6392\u540d\u6ca1\u6709\u4efb\u4f55\u660e\u663e\u7684\u5f71\u54cd\u3002<\/span><\/p>\n

\u81ea 2016 \u5e74 AMP \u63a8\u51fa\u4ee5\u6765\uff0c\u6280\u672f\u548c Google \u81ea\u8eab\u7684\u8981\u6c42\u90fd\u5728\u4e0d\u65ad\u8fdb\u6b65\u3002\u73b0\u5728\uff0cAMP \u4e0d\u518d\u662f Google \u65b0\u95fb\u6216\u70ed\u95e8\u65b0\u95fb\u7684\u5fc5\u5907\u6761\u4ef6\uff0cAMP \u7684\u5b9e\u7528\u6027\u4e5f\u53d7\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u8d28\u7591\uff0c\u5c24\u5176\u662f\u8003\u8651\u5230\u5176\u4ed6\u6280\u672f\u53ef\u4ee5\u5728\u5b9a\u5236\u548c\u8d27\u5e01\u5316\u9009\u9879\u65b9\u9762\u63d0\u4f9b\u66f4\u5927\u7684\u7075\u6d3b\u6027\u3002<\/span><\/p>\n

\u7136\u800c\uff0c\u5c3d\u7ba1\u5b58\u5728\u8fd9\u4e9b\u9650\u5236\uff0cAMP \u4ecd\u7136\u662f\u4e00\u79cd\u5236\u4f5c\u5feb\u901f\u52a0\u8f7d\u3001\u7528\u6237\u53cb\u597d\u7684\u79fb\u52a8\u9875\u9762\u7684\u7b80\u5355\u65b9\u6cd5\uff0c\u5177\u6709\u591a\u79cd\u4f18\u52bf\u3002AMP \u9875\u9762\u7b26\u5408 Google \u6838\u5fc3\u7f51\u9875\u6307\u6807 (CWV) \u7684\u53ef\u80fd\u6027\u662f\u6807\u51c6\u79fb\u52a8\u7f51\u9875\u7684<\/span>\u4e94\u500d<\/span>\u00a0\uff0c\u8fd9\u4e0d\u4ec5\u610f\u5473\u7740\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u800c\u4e14\u8fd8\u5bf9\u641c\u7d22\u6392\u540d\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/span><\/p>\n

\u90a3\u4e48\uff0c\u5f53\u51fa\u7248\u5546\u8003\u8651\u653e\u5f03 AMP \u65f6\uff0c\u4ed6\u4eec\u5982\u4f55\u624d\u80fd\u786e\u4fdd\u4fdd\u7559\u5176\u4f18\u52bf\uff0c\u540c\u65f6\u6446\u8131\u5176\u9650\u5236\uff1f<\/span><\/p>\n

\u9002\u5408\u6240\u6709\u51fa\u7248\u5546\u7684\u89e3\u51b3\u65b9\u6848 \u2013 \u65e0\u8bba\u89c4\u6a21\u5982\u4f55<\/span><\/h2>\n

\u867d\u7136 Vox \u548c BuzzFeed \u7b49\u5927\u578b\u51fa\u7248\u5546\u6709\u8d44\u6e90\u6295\u8d44\u548c\u5f00\u53d1\u81ea\u5df1\u7684\u5b9a\u5236 AMP \u66ff\u4ee3\u65b9\u6848\uff0c\u4f46\u5e76\u975e\u6bcf\u4e2a\u4eba\u90fd\u6709\u529e\u6cd5\u8fd9\u6837\u505a\u3002\u5728 Clickio\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u81ea\u5df1\u7684\u66ff\u4ee3\u65b9\u6848 –\u00a0<\/span>Prism<\/span>\u00a0– \u4e00\u79cd\u57fa\u4e8e\u4e91\u7684\u79fb\u52a8\u6a21\u677f\uff0c\u65e0\u8bba\u5927\u5c0f\u51fa\u7248\u5546\u90fd\u53ef\u4ee5\u8f7b\u677e\u5b89\u88c5\u3002<\/span><\/p>\n

\u6839\u636e\u8fd9\u4e00\u7ecf\u9a8c\uff0c\u6211\u4eec\u5efa\u8bae\u51fa\u7248\u5546\u91cd\u70b9\u5173\u6ce8\u4ee5\u4e0b\u9886\u57df\uff1a<\/span><\/p>\n

1 \u2013\u9488\u5bf9\u6838\u5fc3\u7f51\u7edc\u8981\u7d20\u8fdb\u884c\u4f18\u5316<\/span><\/h3>\n

\u786e\u4fdd\u7f51\u9875\u5728\u641c\u7d22\u6392\u540d\u548c\u7528\u6237\u4f53\u9a8c\u65b9\u9762\u7ee7\u7eed\u8868\u73b0\u826f\u597d\u7684\u4e00\u79cd\u65b9\u6cd5\u662f\u9075\u5b88 Google \u7684 CWV \u6307\u6807\uff0c\u8be5\u6307\u6807\u5b9e\u9645\u4e0a\u53d6\u4ee3\u4e86 AMP \u6210\u4e3a\u70ed\u95e8\u6545\u4e8b\u7684\u51b3\u5b9a\u56e0\u7d20\u3002\u7b2c\u4e00\u6b65\u662f\u8bbe\u7f6e\u771f\u5b9e\u7528\u6237\u76d1\u63a7\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u5b9e\u65f6\u68c0\u67e5\u5b9e\u9645\u7684 CWV \u5206\u6570\uff0c\u8c03\u67e5\u95ee\u9898\u6240\u5728\u5e76\u8fc5\u901f\u91c7\u53d6\u884c\u52a8\u3002<\/span><\/p>\n

\u5728\u521b\u5efa Prism \u65f6\uff0c\u6211\u4eec\u5f00\u53d1\u4e86\u81ea\u5df1\u7684<\/span>Core Web Vitals \u76d1\u63a7\u5de5\u5177<\/span>\uff0c\u5982\u4e0b\u6240\u793a\uff0c\u5b83\u4f7f\u6211\u4eec\u80fd\u591f\u6d4b\u8bd5\u4e0d\u540c\u9875\u9762\u8bbe\u8ba1\u548c\u8bbe\u7f6e\u7684\u5f71\u54cd\u3002\u901a\u5e38\u770b\u4f3c\u5fae\u4e0d\u8db3\u9053\u7684\u53d8\u5316\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e00\u4e2a\u6216\u591a\u4e2a CWV \u7a81\u7136\u4e0b\u964d\uff0c\u56e0\u6b64\u5bc6\u5207\u76d1\u63a7\u8fd9\u4e9b\u53d8\u5316\u975e\u5e38\u91cd\u8981\u3002<\/span><\/p>\n

\n
\"SEL<\/figure>\n<\/div>\n

\u5728\u4f18\u5316 CWV \u65f6\uff0c\u5173\u952e\u8981\u6c42\u4e4b\u4e00\u662f\u786e\u4fdd\u9875\u9762\u5feb\u901f\u52a0\u8f7d\u3002\u4f7f\u7528\u5168\u7ad9\u7f13\u5b58\u548c\u5185\u5bb9\u4ea4\u4ed8\u7f51\u7edc (CDN) \u5c06\u5229\u7528\u5168\u7403\u591a\u4e2a\u6570\u636e\u4e2d\u5fc3\uff0c\u786e\u4fdd\u65e0\u8bba\u8bbf\u95ee\u8005\u8eab\u5728\u4f55\u5904\uff0c\u9875\u9762\u90fd\u80fd\u5feb\u901f\u52a0\u8f7d\u3002\u8fd9\u590d\u5236\u4e86 Google \u7f13\u5b58 AMP \u9875\u9762\u7684\u4e00\u4e9b\u4f18\u52bf\uff0c\u4f46\u8ba9\u60a8\u62e5\u6709\u66f4\u591a\u63a7\u5236\u6743\u3002\u5bf9\u4e8e\u4e2a\u4eba\u7f51\u7ad9\u6240\u6709\u8005\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u5f88\u6602\u8d35\uff0c\u4f46\u786e\u5b9e\u5e26\u6765\u4e86\u989d\u5916\u7684\u597d\u5904 – \u4f8b\u5982\u63d0\u9ad8\u5b89\u5168\u6027\u548c\u53ef\u9760\u6027\u3002\u5728 Clickio \u7684\u6848\u4f8b\u4e2d\uff0c\u6211\u4eec\u4f7f\u7528 Cloudflare Enterprise\uff0c\u6240\u6709\u4f7f\u7528 Prism \u7684\u53d1\u5e03\u5546\u90fd\u53ef\u4ee5\u514d\u8d39\u4ece\u4e2d\u53d7\u76ca\u3002<\/span><\/p>\n

\u9664\u6b64\u4e4b\u5916\uff0c\u6211\u4eec\u8fd8\u82b1\u65f6\u95f4\u5220\u9664\u4e86\u4e0d\u5fc5\u8981\u7684\u590d\u6742\u4ee3\u7801\u548c\u5197\u957f\u7684 JavaScript \u4efb\u52a1\uff0c\u5e76\u4f18\u5316\u4e86\u56fe\u7247\u5e76\u6dfb\u52a0\u4e86\u667a\u80fd\u5ef6\u8fdf\u52a0\u8f7d\u3002\u8fd9\u53ef\u786e\u4fdd\u56fe\u7247\u4ec5\u5728\u7528\u6237\u5411\u4e0b\u6eda\u52a8\u9875\u9762\u65f6\u663e\u793a\uff0c\u4ece\u800c\u51cf\u5c11\u52a0\u8f7d\u65f6\u95f4\u5e76\u907f\u514d\u53ef\u80fd\u5bfc\u81f4 CLS \u5f97\u5206\u4e0d\u4f73\u7684\u5e03\u5c40\u504f\u79fb\u3002\u5f97\u76ca\u4e8e\u8fd9\u4e9b\u63aa\u65bd\uff0c92% \u7684 Prism \u7f51\u7ad9\u6ee1\u8db3\u4e86\u6240\u6709 CWV \u6807\u51c6\u2014\u2014\u8fdc\u8fdc\u8d85\u8fc7 36% \u7684\u5168\u7403\u5e73\u5747\u6c34\u5e73\u3002<\/span><\/p>\n

2 \u2013 \u4e92\u52a8\u6027\u548c\u7528\u6237\u53c2\u4e0e\u5ea6<\/span><\/h3>\n

\u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\u5e76\u4e0d\u4ec5\u4ec5\u5728\u4e8e\u5feb\u901f\u7684\u52a0\u8f7d\u65f6\u95f4\u3002\u5982\u679c\u53d1\u5e03\u5546\u5e0c\u671b\u4fdd\u6301\u5176\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u9886\u5148\u5730\u4f4d\u5e76\u6700\u5927\u5316\u5e7f\u544a\u6536\u5165\uff0c\u4ed6\u4eec\u9700\u8981\u4e00\u4e2a\u80fd\u591f\u5438\u5f15\u8bfb\u8005\u7684\u5e73\u53f0\u3002\u501f\u52a9<\/span>Clickio Prism<\/span>\uff0c\u6211\u4eec\u901a\u8fc7\u5c06\u529f\u80fd\u96c6\u6210\u5230\u9875\u9762\u8bbe\u8ba1\u4e2d\u6765\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\uff0c\u4ece\u800c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u5e76\u4fc3\u8fdb\u4e92\u52a8\u3002\u8fd9\u4e9b\u529f\u80fd\u5305\u62ec\uff1a<\/span><\/p>\n

\u65e0\u9650\u6eda\u52a8<\/span><\/strong>\u2014\u2014\u5f53\u7528\u6237\u5411\u4e0b\u6eda\u52a8\u5c4f\u5e55\u65f6\uff0c\u7ee7\u7eed\u52a0\u8f7d\u5176\u4ed6\u6587\u7ae0<\/span><\/p>\n

\u5373\u65f6\u6ed1\u52a8<\/span><\/strong>\u2014\u2014\u5141\u8bb8\u8bfb\u8005\u901a\u8fc7\u5728\u9875\u9762\u4e0a\u6ed1\u52a8\u4e00\u6b21\u76f4\u63a5\u8df3\u8f6c\u5230\u4e0b\u4e00\u7bc7\u6587\u7ae0\uff0c\u7c7b\u4f3c\u4e8e\u8bb8\u591a\u5e94\u7528\u7a0b\u5e8f<\/span><\/p>\n

\u76f8\u5173\u6587\u7ae0<\/span><\/strong>\u2013 \u8f6e\u64ad\u6587\u7ae0\u4e2d\u7c7b\u4f3c\u4e3b\u9898\u7684\u5176\u4ed6\u6545\u4e8b<\/span><\/p>\n

\n
\"\u5373\u65f6\u6ed1\u52a8\u548c\u76f8\u5173\u6587\u7ae0\u793a\u4f8b\"<\/figure>\n<\/div>\n

\u8fd9\u4e9b\u529f\u80fd\u8ba9\u7528\u6237\u80fd\u591f\u66f4\u8f7b\u677e\u5730\u6d4f\u89c8\u53d1\u5e03\u5546\u7f51\u7ad9\u5e76\u627e\u5230\u66f4\u591a\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u5185\u5bb9\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4e0e\u6807\u51c6\u7248\u672c\u76f8\u6bd4\uff0c\u8bbf\u95ee\u8005\u5728 Prism \u7f51\u7ad9\u4e0a\u505c\u7559\u7684\u65f6\u95f4\u5e73\u5747\u957f 45%\u3002<\/span><\/p>\n

3 \u2013 \u589e\u52a0\u76c8\u5229\u9009\u9879<\/span><\/h3>\n

\u7531\u4e8e\u5e7f\u544a\u662f\u4efb\u4f55\u53d1\u5e03\u4e1a\u52a1\u7684\u6838\u5fc3\u7ec4\u6210\u90e8\u5206\uff0c\u56e0\u6b64\u652f\u6301\u5927\u91cf\u9700\u6c42\u5408\u4f5c\u4f19\u4f34\u7684\u5e73\u53f0\u81f3\u5173\u91cd\u8981\u3002AMP \u4e3a\u53d1\u5e03\u5546\u63d0\u4f9b\u7684\u9009\u9879\u975e\u5e38\u6709\u9650\uff0c\u5e76\u4e14\u5f88\u96be\u5b9e\u65bd\u6807\u5934\u7ade\u4ef7\u2014\u2014\u8003\u8651\u5230\u5b83\u4e0e Google \u81ea\u5df1\u7684\u5e7f\u544a\u4ea7\u54c1\u7ade\u4e89\uff0c\u8fd9\u4e5f\u8bb8\u5e76\u4e0d\u5947\u602a\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u00a0<\/span>Prism<\/span>\u901a\u8fc7 Prebid.js \u652f\u6301\u516c\u5f00\u7ade\u4ef7\u548c\u6807\u5934\u7ade\u4ef7\uff0c\u5e76\u4e14\u53ef\u4ee5\u8f7b\u677e\u8ddf\u8e2a Clickio \u5e73\u53f0\u5185\u4e0d\u540c\u6765\u6e90\u548c\u5e7f\u544a\u5355\u5143\u7684\u6536\u5165\uff0c\u5982\u4e0b\u9762\u7684\u5c4f\u5e55\u622a\u56fe\u6240\u793a\u3002<\/span><\/p>\n

\n
\"SEL<\/figure>\n<\/div>\n
\"SEL<\/figure>\n

AMP \u4ec5\u5141\u8bb8\u4f7f\u7528\u7279\u5b9a\u7684\u5e7f\u544a\u683c\u5f0f\uff0c\u800c Prism \u5219\u4e3a\u53d1\u5e03\u5546\u63d0\u4f9b\u4e86\u66f4\u5927\u7684\u81ea\u7531\u5ea6\uff0c\u53ef\u4ee5\u6574\u5408\u975e\u6807\u51c6\u683c\u5f0f\uff0c\u4f8b\u5982\u4fbf\u7b7e\u548c\u667a\u80fd\u6a2a\u5e45\u3002\u540c\u65f6\uff0cPrism \u5177\u6709\u52a8\u6001\u5e03\u5c40\uff0c\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u8bbe\u5907\u7c7b\u578b\u548c\u8fde\u63a5\u901f\u5ea6\u4ee5\u53ca\u7279\u5b9a\u6587\u7ae0\u7684\u957f\u5ea6\u81ea\u52a8\u8c03\u6574\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u3002\u8fd9\u5728\u6536\u5165\u65b9\u9762\u4ea7\u751f\u4e86\u771f\u6b63\u7684\u5f71\u54cd\uff0c\u4f7f\u4f1a\u8bdd RPM \u5e73\u5747\u589e\u52a0\u4e86 59%\u3002<\/span><\/p>\n

4 \u2013 \u6613\u4e8e\u8bbe\u7f6e<\/span><\/h3>\n

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\"Prism<\/figure>\n

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