{"id":923,"date":"2024-09-10T11:19:28","date_gmt":"2024-09-10T03:19:28","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=923"},"modified":"2024-09-10T11:36:28","modified_gmt":"2024-09-10T03:36:28","slug":"%e9%80%82%e7%94%a8%e4%ba%8e-ppc-%e7%9a%84-google-analytics-4-%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=923","title":{"rendered":"\u9002\u7528\u4e8e PPC \u7684 Google Analytics 4 \u6307\u5357"},"content":{"rendered":"

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\u60f3\u8981\u4f7f\u7528 Google Analytics 4 \u8fdb\u884c\u4ed8\u8d39\u641c\u7d22\u3002\u672c\u6587\u5c06\u6307\u5bfc\u60a8\u5982\u4f55\u7acb\u5373\u5f00\u59cb\u4f7f\u7528\u3002<\/span><\/h2>\n
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\u548c\u4f60\u4eec\u4e2d\u7684\u8bb8\u591a\u4eba\u4e00\u6837\uff0c\u6211\u7b2c\u4e00\u6b21\u770b\u5230 Google\u00a0<\/span>Analytics<\/span>\u00a04 \u65f6\uff0c\u7acb\u5373\u5173\u95ed\u4e86\u5b83\u5e76\u8bf4\uff1a\u201c\u4e0d\uff01\u201d<\/span><\/p>\n

\u4e00\u5e74\u8fc7\u53bb\u4e86\u3002\u7136\u540e\u6211\u4eec\u5f97\u77e5<\/span>Universal Analytics \u5c06\u4e8e 2023 \u5e74\u505c\u7528<\/span>\uff0c\u8fd9\u6700\u7ec8\u8feb\u4f7f\u6211\u63a2\u7d22 GA4\u3002<\/span><\/p>\n

\u611f\u89c9\u5c31\u50cf\u4ece Windows \u8f6c\u5230 Mac\u3002\u4f60\u53ea\u9700\u8981\u77e5\u9053\u4f60\u5728\u770b\u4ec0\u4e48\u3002<\/span><\/p>\n

\u901a\u7528\u5206\u6790\u5373\u5c06\u6d88\u5931<\/span><\/h2>\n

\u60a8\u786e\u5b9e\u9700\u8981\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u5b89\u88c5 GA4 \u5e76\u8bbe\u7f6e\u76ee\u6807\u3002<\/span><\/p>\n

\u6211\u518d\u600e\u4e48\u5f3a\u8c03\u73b0\u5728\u5b89\u88c5 GA4 \u7684\u91cd\u8981\u6027\u90fd\u4e0d\u4e3a\u8fc7\uff0c\u5373\u4f7f\u4f60\u8981\u7b49\u5230 2023 \u5e74 7 \u6708\u624d\u80fd\u5b8c\u5168\u5b66\u4f1a\u5982\u4f55\u4f7f\u7528\u5b83\u3002\u00a0\u00a0<\/span><\/p>\n

2023 \u5e74 7 \u6708\uff0cUA \u5c06\u505c\u6b62\u4f7f\u7528\u3002\u60a8\u9700\u8981\u80fd\u591f\u6bd4\u8f83\u540c\u6bd4\u6570\u636e\u3002\u5982\u679c\u60a8\u4eca\u5e74\u6ca1\u6709\u5728\u7f51\u7ad9\u4e0a\u5b89\u88c5 GA4\uff0c\u5c31\u65e0\u6cd5\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n

\u60a8\u5fc5\u987b\u4ece UA \u548c GA4 \u5bfc\u51fa\u62a5\u544a\u5e76\u4ee5\u67d0\u79cd\u65b9\u5f0f\u5c06\u5b83\u4eec\u5408\u5e76\u3002\u60a8\u53ef\u4ee5\u5728 Data Studio \u4e2d\u6267\u884c\u6b64\u64cd\u4f5c\uff0c\u4f46\u8fd9\u975e\u5e38\u9ebb\u70e6\u3002<\/span><\/p>\n

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GA4 \u4f7f\u7528\u57fa\u4e8e\u4e8b\u4ef6\u7684\u6a21\u578b\uff0c\u800c\u4e0d\u662f UA \u4f7f\u7528\u7684\u57fa\u4e8e\u4f1a\u8bdd\u7684\u65e7\u6a21\u578b\u3002\u8fd9\u5141\u8bb8\u5c06\u66f4\u591a\u6570\u636e\u53d1\u9001\u5230\u60a8\u7684\u5206\u6790\u3002<\/span><\/p>\n

GA4 \u6807\u7b7e\u6700\u591a\u53ef\u4ee5\u53d1\u9001 25 \u4e2a\u4e8b\u4ef6\u53c2\u6570\u3002UA \u6bcf\u4e2a\u4e8b\u4ef6\u53ea\u80fd\u53d1\u9001 4 \u4e2a\u3002<\/span><\/p>\n

GA4 \u6700\u591a\u53ef\u4ee5\u6709 500 \u4e2a\u5177\u6709\u4e0d\u540c\u540d\u79f0\u7684\u4e8b\u4ef6\u3002500 \u4e2a\u4e8b\u4ef6\u9650\u5236\u4ec5\u9002\u7528\u4e8e\u60a8\u8bbe\u7f6e\u7684\u4e8b\u4ef6\u3002\u6b64\u9650\u5236\u4e0d\u8ba1\u5165<\/span>\u9ed8\u8ba4\u7684 GA4 \u4e8b\u4ef6\uff0c<\/span>\u4f8b\u5982 page_view\u3001click \u6216 video_start\u3002\u00a0\u00a0<\/span><\/p>\n

\u6211\u4e0d\u4f1a\u8be6\u7ec6\u4ecb\u7ecd<\/span>\u5982\u4f55\u5b89\u88c5 GA4\uff0c<\/span>\u56e0\u4e3a\u5f88\u591a\u4eba\u5df2\u7ecf\u8fd9\u6837\u505a\u4e86\u3002<\/span><\/p>\n

\u60a8\u5e94\u8be5\u505a\u7684\u4e00\u4ef6\u4e8b\u662f\u6253\u5f00<\/span>\u589e\u5f3a\u6d4b\u91cf\u529f\u80fd<\/span><\/em>\u3002<\/span><\/p>\n

\u60a8\u53ef\u4ee5\u901a\u8fc7\u8f6c\u5230\u60a8\u6b63\u5728\u5904\u7406\u7684\u5c5e\u6027\u7684<\/span>\u201c\u7ba1\u7406\u201d>\u201c\u6570\u636e\u6d41\u201d\u6765\u6267\u884c\u6b64\u64cd\u4f5c\u3002\u70b9\u51fb<\/span><\/em>\u201cWeb\u201d<\/span><\/em>\u9009\u9879\u5361\uff0c\u5e76\u786e\u4fdd<\/span>\u201c\u589e\u5f3a\u6d4b\u91cf\u201d<\/span><\/em>\u6ed1\u5757\u5df2\u6253\u5f00\u3002<\/span><\/p>\n

\u5982\u679c\u4f60\u70b9\u51fb\u6700\u53f3\u8fb9\u7684\u9f7f\u8f6e\u56fe\u6807\uff0c\u4f60\u4f1a\u770b\u5230\u6240\u6709\u9700\u8981\u6d4b\u91cf\u7684\u4e0d\u540c\u5185\u5bb9\uff0c\u4f8b\u5982<\/span>\u6eda\u52a8<\/span><\/em>\u548c<\/span>\u51fa\u7ad9\u70b9\u51fb<\/span><\/em>\u3002\u00a0\u00a0<\/span><\/p>\n

\"YXvBJQDOgIHXtS5GevEnT1avzfegO9kpITUjvnh<\/figure>\n

Setting up conversions<\/h2>\n

\u5982\u679c\u60a8\u5df2\u7ecf\u5728 Universal Analytics \u4e2d\u8bbe\u7f6e\u4e86\u76ee\u6807\uff0cGoogle \u5df2\u63a8\u51fa\u4e00\u6b3e\u5de5\u5177\u6765<\/span>\u5c06\u60a8\u7684\u8f6c\u5316\u6570\u636e\u8f6c\u79fb\u5230 GA4<\/span>\u3002\u5982\u679c\u60a8\u6ca1\u6709\u8fd9\u4e2a\u5de5\u5177\uff0c\u60a8\u5c06\u9700\u8981\u4f7f\u7528 Google Tag Manager \u8bbe\u7f6e\u81ea\u5b9a\u4e49 HTML \u6807\u7b7e\uff0c\u4ee5\u5c06\u60a8\u7684\u8f6c\u5316\u6570\u636e\u63a8\u9001\u5230\u6570\u636e\u5c42\u3002<\/span><\/p>\n

\u4e00\u4e9b\u63d2\u4ef6\u548c\u7b2c\u4e09\u65b9\u670d\u52a1\u53ef\u80fd\u5df2\u7ecf\u4e3a\u60a8\u5b8c\u6210\u4e86\u8fd9\u9879\u5de5\u4f5c\u3002\u4e00\u65e6\u4e8b\u4ef6\u5b58\u5728\uff0c\u60a8\u6240\u8981\u505a\u7684\u5c31\u662f\u8fdb\u5165\u4e3b\u83dc\u5355\u5e76\u5355\u51fb\u201c\u914d\u7f6e\u201d\uff0c\u60a8\u9996\u5148\u4f1a\u770b\u5230\u201c\u4e8b\u4ef6\u201d\u3002<\/span><\/p>\n

\u5f53\u60a8\u60f3\u8981\u521b\u5efa\u8f6c\u5316\u65f6\uff0c\u8bf7\u52a1\u5fc5\u5148\u68c0\u67e5\u6b64\u5904\u3002\u60a8\u60f3\u8981\u8ba1\u4e3a\u8f6c\u5316\u7684\u5185\u5bb9\u53ef\u80fd\u5df2\u7ecf\u5728\u6b64\u5904\u3002\u53ea\u9700\u627e\u5230\u60a8\u7684\u4e8b\u4ef6\u5e76\u70b9\u51fb\u6ed1\u5757\u5373\u53ef\u6fc0\u6d3b\u3002\u00a0<\/span><\/p>\n

\"Iuwydu3RTxAm6R10d32NcHkXHinHHwtp6mWPjLj4v<\/figure>\n

New concepts<\/h2>\n

GA4 \u7684\u4e00\u4e2a\u4e3b\u8981\u6982\u5ff5\u662f\u533a\u5206\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u4f1a\u8bdd\u53c2\u4e0e\u5ea6\u3002\u4e3b\u8981\u533a\u522b\u5728\u4e8e\u7528\u6237\u53c2\u4e0e\u5ea6\u7edf\u8ba1\u6570\u636e\u53ef\u4ee5\u8de8\u8d8a\u591a\u4e2a\u4f1a\u8bdd\u3002<\/span><\/p>\n

\u4f1a\u8bdd\u53c2\u4e0e\u5ea6\u5305\u62ec\u6bcf\u6b21\u4f1a\u8bdd\u7684\u6570\u636e\u3002GA4 \u7684\u6838\u5fc3\u5728\u4e8e\u53c2\u4e0e\u5ea6\u3002<\/span><\/p>\n

\u60a8\u4f1a\u5728 GA4 \u4e2d\u6ce8\u610f\u5230\u7684\u6700\u5927\u533a\u522b\u662f\u8df3\u51fa\u7387\u6d88\u5931\u4e86\u3002\u5b83\u5df2\u88ab\u201c\u53c2\u4e0e\u4f1a\u8bdd\u201d\u53d6\u4ee3\u3002\u4f1a\u8bdd\u8981\u4e48\u53c2\u4e0e\uff0c\u8981\u4e48\u4e0d\u53c2\u4e0e\u3002<\/span><\/p>\n

\u8981\u7b97\u4f5c\u53c2\u4e0e\uff0c\u7528\u6237\u5fc5\u987b\u5728\u7f51\u7ad9\u4e0a\u505c\u7559\u8d85\u8fc7 10 \u79d2\u3001\u89e6\u53d1\u8f6c\u5316\u6216\u6709 2 \u6b21\u6216\u66f4\u591a\u7684\u9875\u9762\u6d4f\u89c8\u91cf\u3002<\/span><\/p>\n

\u6211\u4eec\u73b0\u5728\u6709\u4e86<\/span>\u5e73\u5747\u6bcf\u6b21\u4f1a\u8bdd\u53c2\u4e0e\u65f6\u95f4<\/span><\/em>\uff0c\u800c\u4e0d\u662f<\/span>\u5e73\u5747\u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4<\/span><\/em>\u3002\u5982\u679c\u60a8\u8981\u67e5\u627e\u7684\u5185\u5bb9\u5728 GA4 \u4e2d\u4e0d\u53ef\u7528\uff0c\u5e76\u4e14\u6709\u5f88\u591a\u5185\u5bb9\u4e0d\u53ef\u7528\uff0c\u60a8\u53ef\u4ee5\u8f6c\u5230<\/span>\u201c\u63a2\u7d22\u201d<\/span><\/em>\u9009\u9879\u5361\u5e76\u521b\u5efa\u81ea\u5b9a\u4e49\u62a5\u544a\u3002\u81ea\u5b9a\u4e49\u62a5\u544a\u4e0e Data Studio \u6216 Universal Analytics \u4e2d\u7684\u5206\u6790\u4e2d\u5fc3\u975e\u5e38\u76f8\u4f3c\u3002\u00a0<\/span><\/p>\n

Google \u5e7f\u544a<\/span><\/h2>\n

\u60a8\u5728 GA4 \u4e2d\u4f1a\u6ce8\u610f\u5230\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u5de6\u4fa7\u7684\u83dc\u5355\u8981\u5c0f\u5f97\u591a\uff0c\u5b50\u83dc\u5355\u4e5f\u66f4\u5c11\uff0c\u800c\u4e14\u8bb8\u591a\u5185\u5bb9\u7f3a\u5931\u6216\u88ab\u57cb\u6ca1\u4e86\u3002<\/span><\/p>\n

\u6211\u6ce8\u610f\u5230\u7684\u53e6\u4e00\u4ef6\u4e8b\u662f\uff0c\u5e76\u975e\u6240\u6709\u90e8\u5206\u90fd\u80fd\u591f\u66f4\u6539\u60a8\u6b63\u5728\u67e5\u770b\u7684\u65f6\u95f4\u6bb5\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u5982\u679c\u60a8\u6b63\u5728\u5e93\u4e2d\u8fd0\u884c\u81ea\u5b9a\u4e49\u62a5\u544a\uff0c\u5219\u65e0\u6cd5\u66f4\u6539\u8be5\u62a5\u544a\u7684\u65f6\u95f4\u6bb5\u3002<\/span><\/p>\n

\u89e3\u51b3\u65b9\u6848\u662f\u5bfc\u822a\u81f3\u53e6\u4e00\u4e2a\u90e8\u5206\uff0c\u4f8b\u5982<\/span>\u62a5\u544a<\/span><\/em>\u4e3b\u83dc\u5355\uff0c\u8be5\u90e8\u5206\u53ef\u4ee5\u66f4\u6539\u65f6\u95f4\u6bb5\u3002\u7136\u540e\u8fd4\u56de\u62a5\u544a\uff0c\u5b83\u5c06\u53cd\u6620\u66f4\u6539\u3002\u00a0<\/span><\/p>\n

\u5bf9\u4e8e\u4ed8\u8d39\u641c\u7d22\uff0c\u6211\u4eec\u7f3a\u5c11 Google Ads \u90e8\u5206\u3002Google Ads \u90e8\u5206\u4f4d\u4e8e\u7b2c\u4e8c\u884c\u62a5\u544a > \u91c7\u96c6\u4e0b\u7684<\/em><\/span>\u91c7\u96c6\u6982\u89c8\u5b50<\/span><\/em>\u83dc\u5355\u4e2d\uff0c\u53f3\u4e0b\u89d2\u7b2c\u4e09\u4e2a\u6846\u4e2d\u3002<\/span><\/p>\n

\"Ot<\/figure>\n

GA4 \u6700\u5927\u7684\u95ee\u9898\u4e4b\u4e00\u662f\uff0c\u5b83\u4e0d\u518d\u5141\u8bb8\u60a8\u8f7b\u677e\u67e5\u770b\u663e\u793a\u8868\u683c\u7684\u62a5\u544a\uff0c\u60a8\u53ef\u4ee5\u70b9\u51fb\u8868\u683c\u5e76\u6df1\u5165\u4e86\u89e3\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\u3002\u5982\u679c\u60a8\u67e5\u770b\u6211\u4e0a\u9762\u63d0\u5230\u7684 Google Ads \u62a5\u544a\uff0c\u5b83\u9ed8\u8ba4\u663e\u793a\u6709\u5173\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u7684\u7edf\u8ba1\u4fe1\u606f\u3002<\/span><\/p>\n

\u60a8\u65e0\u6cd5\u518d\u70b9\u51fb\u5b83\u4eec\u5e76\u67e5\u770b\u5e7f\u544a\u7ec4\u3002\u60a8\u5fc5\u987b\u66f4\u6539\u4e0b\u62c9\u83dc\u5355\u624d\u80fd\u67e5\u770b\u5e7f\u544a\u7ec4\u3001\u5173\u952e\u5b57\u6216\u5176\u4ed6 Google Ads \u9879\u76ee\u3002\u00a0<\/span><\/p>\n

\u5982\u679c\u60a8\u9009\u62e9\u5e7f\u544a\u7ec4\uff0c\u7cfb\u7edf\u5c06\u53ea\u663e\u793a\u6240\u6709\u5e7f\u544a\u7ec4\u3002\u65e0\u6cd5\u53ea\u67e5\u770b\u7279\u5b9a\u5e7f\u544a\u7cfb\u5217\u7684\u5e7f\u544a\u7ec4\u3002<\/span><\/p>\n

\u65e0\u8bba\u60a8\u9009\u62e9\u54ea\u4e2a\u7ef4\u5ea6\uff0c\u60c5\u51b5\u90fd\u4e00\u6837\u3002\u5982\u679c\u60a8\u60f3\u8fc7\u6ee4\u8868\u683c\uff0c\u9876\u90e8\u6709\u4e00\u4e2a\u975e\u5e38\u7b80\u5355\u7684\u641c\u7d22\u6846\u3002\u5b83\u4e0d\u5141\u8bb8\u4f7f\u7528\u6b63\u5219\u8868\u8fbe\u5f0f\uff0c\u4e5f\u6ca1\u6709 Universal Analytics \u4e2d\u90a3\u79cd\u4e0d\u9519\u7684\u89c6\u89c9\u8fc7\u6ee4\u5668\u3002<\/span><\/p>\n

\u6240\u6709\u8868\u683c\u62a5\u544a\u90fd\u5177\u6709\u6b64\u529f\u80fd\uff08\u6216\u7f3a\u5c11\u6b64\u529f\u80fd\uff09\u3002\u60a8\u4f1a\u6ce8\u610f\u5230\u6bcf\u4e2a\u8868\u683c\u90fd\u6709\u4e00\u4e2a\u84dd\u8272\u7684\u5c0f\u52a0\u53f7\uff0c\u53ef\u8ba9\u60a8\u6dfb\u52a0\u5176\u4ed6\u7ef4\u5ea6\uff0c\u4f8b\u5982\u6d4f\u89c8\u5668\u6216\u57ce\u5e02\u3002<\/span><\/p>\n

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