{"id":925,"date":"2024-09-10T17:56:14","date_gmt":"2024-09-10T09:56:14","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=925"},"modified":"2024-09-10T17:56:29","modified_gmt":"2024-09-10T09:56:29","slug":"%e4%bb%a4%e4%ba%ba%e5%8d%b0%e8%b1%a1%e6%b7%b1%e5%88%bb%e7%9a%84-seo-%e6%8a%a5%e5%91%8a%ef%bc%9a%e5%a6%82%e4%bd%95%e6%88%90%e5%8a%9f%e6%8a%a5%e5%91%8a%e6%82%a8%e7%9a%84-seo-%e6%b5%81%e7%a8%8b%e3%80%81","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=925","title":{"rendered":"\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684 SEO \u62a5\u544a\uff1a\u5982\u4f55\u6210\u529f\u62a5\u544a\u60a8\u7684 SEO \u6d41\u7a0b\u3001\u52aa\u529b\u548c\u7ed3\u679c"},"content":{"rendered":"

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    \n
  • \u4f20\u8fbe SEO \u7ed3\u679c\uff1a<\/span><\/strong>\u00a0SEO \u6d41\u7a0b\u671d\u7740\u65e2\u5b9a\u76ee\u6807\u53d1\u5c55\uff08\u5df2\u7ecf\u53d6\u5f97\u7684\u6210\u5c31\u4e0e\u9884\u671f\u6210\u679c\u5982\u4f55\uff1f\uff09<\/span><\/li>\n
  • \u89e3\u91ca SEO \u7ed3\u679c\u7684\u539f\u56e0\uff1a<\/span><\/strong>\u4e3a\u4ec0\u4e48\u4e0d\u540c\u9886\u57df\u6309\u9884\u671f\u6216\u672a\u6309\u9884\u671f\u53d1\u5c55\u3002\u00a0<\/span><\/li>\n
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    1. Use only meaningful KPIs that communicate your results<\/h2>\n

    \u5229\u7528 SEO \u62a5\u544a\u4e2d\u5305\u542b\u7684\u6570\u636e\u6765\u51cf\u5c11\u566a\u97f3\u548c\u7591\u8651\u3002<\/span><\/p>\n

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    \"HzaVl6Ey<\/figure>\n

    \u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5728\u6bcf\u79cd\u60c5\u51b5\u4e0b\u8981\u5305\u542b\u7684 KPI \u90fd\u5e94\u6839\u636e\u53d7\u4f17\u6982\u51b5\u548c\u5174\u8da3\u8fdb\u884c\u4e2a\u6027\u5316\uff1aCEO \u548c CMO \u5173\u5fc3\u7684 SEO \u76f8\u5173\u76ee\u6807 (\u4f8b\u5982 SEO \u6d3b\u52a8\u6295\u8d44\u56de\u62a5\u7387\u3001\u6536\u5165\u548c\u6709\u673a\u641c\u7d22\u5e02\u573a\u4efd\u989d) \u4e0e SEO \u4e3b\u7ba1\u611f\u5174\u8da3\u7684\u8ddf\u8fdb\u76ee\u6807 (\u4f8b\u5982 SEO \u6d3b\u52a8\u6295\u8d44\u56de\u62a5\u7387\u3001\u6536\u5165\u548c\u6709\u673a\u641c\u7d22\u5e02\u573a\u4efd\u989d\u4ee5\u53ca\u5176\u4ed6\u66f4\u6280\u672f\u76f8\u5173\u7684\u76ee\u6807\uff0c\u5982\u975e\u54c1\u724c\u5546\u4e1a\u641c\u7d22\u6d41\u91cf\u589e\u957f\u3001\u6392\u540d\u9760\u524d\u7684\u76ee\u6807\u67e5\u8be2\u3001\u5173\u952e\u9875\u9762\u7684\u53ef\u722c\u884c\u6027\u548c\u53ef\u7d22\u5f15\u6027\u7b49) \u4f1a\u6709\u6240\u4e0d\u540c\u3002<\/span><\/p>\n

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    \"UaJO8hhqObHwaVi3<\/figure>\n

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      \n
    • \u9996\u5148\u786e\u5b9a\u60a8\u7684 SEO \u62a5\u544a\u53d7\u4f17\uff1a<\/span><\/strong>\u60a8\u5c06\u5411\u8c01\u62a5\u544a\uff1f\u6bcf\u4e2a\u53d7\u4f17\u90fd\u5e0c\u671b\u56de\u7b54\u6709\u5173 SEO \u6d41\u7a0b\u8fdb\u5c55\u7684\u4e0d\u540c\u95ee\u9898\u3002\u8be2\u95ee\u6bcf\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u4ed6\u4eec\u5e0c\u671b\u4e86\u89e3\u7684 SEO \u76ee\u6807\u5b9e\u73b0\u60c5\u51b5\u3002\u786e\u4fdd\u8fd9\u4e9b\u662f\u4e3a SEO \u6d41\u7a0b\u8bbe\u5b9a\u7684\u5b9e\u9645\u76ee\u6807\uff0c\u5e76\u4e14\u6709\u4e0e\u5b9e\u73b0\u76ee\u6807\u76f8\u5173\u7684\u8981\u6267\u884c\u7684\u64cd\u4f5c\u3002<\/span><\/li>\n
    • These should be \u201cSMARTER\u201d SEO goals<\/strong>\u00a0(specific, measurable, attainable, relevant, time-bound, evaluated, reviewed), connecting SEO efforts with business objectives. Depending on the stakeholder role, they can be operational or business-related: Agree on which goals progress questions should be answered with SEO reports. Once you have these questions, it will be easier to establish the KPIs to report, as well as the metrics to obtain and measure to calculate the KPIs. If you can\u2019t establish meaningful metrics to calculate KPIs and answer goal progress questions, then the goal might not be a SMARTER one.<\/li>\n
    • \u786e\u4fdd\u6307\u6807\u6570\u636e\u6e90\u53ef\u9760<\/span><\/strong>\u4e14\u5229\u76ca\u76f8\u5173\u8005\u4fe1\u4efb\u5b83\u4eec\uff0c\u5e76\u5efa\u7acb\u51e0\u79cd\u65b9\u6cd5\u6765\u6536\u96c6\u76f8\u540c\u7684\u6570\u636e\u4ee5\u8fdb\u884c\u4e00\u81f4\u6027\u68c0\u67e5\u3002\u5982\u679c\u96be\u4ee5\u786e\u4fdd\u67d0\u4e9b KPI \u7684\u51c6\u786e\u6027\uff0c\u5219\u786e\u4fdd\u7cbe\u786e\u5ea6\uff08\u5176\u968f\u65f6\u95f4\u63a8\u79fb\u7684\u4e00\u81f4\u6027\uff09\u3002\u00a0\u00a0<\/span><\/li>\n
    • \u786e\u8ba4 SEO \u62a5\u544a\u7684\u8303\u56f4\u3001\u9891\u7387\u548c\u683c\u5f0f\uff0c<\/span><\/strong>\u4ee5\u786e\u4fdd\u4f7f\u7528\u65b9\u4fbf\u7684\u5a92\u4ecb\uff08Google Slides\u3001Google Docs \u7b49\uff09\u3002\u8bbe\u5b9a\u65f6\u95f4\u9884\u671f\uff0c\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u8fc7\u4e8e\u9891\u7e41\u7684\u62a5\u544a\uff08\u4f8b\u5982\uff0c\u5982\u679c\u7531\u4e8e SEO \u7684\u6027\u8d28\u548c\u53d1\u5e03\u9891\u7387\uff0c\u5728\u6b64\u671f\u95f4\u4e0d\u4f1a\u53d1\u751f\u6709\u610f\u4e49\u7684\u53d8\u5316\uff0c\u90a3\u4e48\u6bcf\u5468\u62a5\u544a\u5c31\u6ca1\u6709\u610f\u4e49\u4e86\uff09\u3002\u00a0<\/span><\/li>\n<\/ul>\n

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      \"BOOZ52vn6IByJTXpvYp8XX<\/figure>\n

      2. \u786e\u4fdd\u6e05\u6670\u5448\u73b0KPI\uff0c\u4ee5\u4fc3\u8fdb\u5bf9\u8fdb\u5ea6\u7684\u7406\u89e3\u00a0<\/span><\/h2>\n

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      \"OJrNEl<\/figure>\n

      \u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5728\u9009\u62e9\u5982\u4f55\u5c55\u793a KPI \u65f6\u9075\u5faa\u67d0\u4e9b\u6570\u636e\u5448\u73b0\u548c\u53ef\u89c6\u5316\u6700\u4f73\u5b9e\u8df5\u81f3\u5173\u91cd\u8981\uff1a\u00a0\u00a0<\/span><\/p>\n

        \n
      • \u901a\u8fc7\u8be2\u95ee\u51e0\u4e2a\u95ee\u9898\u6765\u786e\u5b9a\u6bcf\u4e2a KPI \u7684\u6700\u4f73\u6570\u636e\u53ef\u89c6\u5316\u683c\u5f0f\uff0c\u5982\u4e0b\u6240\u8ff0<\/span>\uff0c<\/span>\u5176\u4e2d<\/span>\u6700<\/span>\u91cd\u8981\u7684\u662f\uff1a\u00a0<\/span>\n
          \n
        • \u60a8\u7684\u6570\u636e\u60f3\u8981\u4f20\u8fbe\u4ec0\u4e48\u6545\u4e8b\uff1f<\/span><\/li>\n
        • \u4f60\u4f1a\u5411\u8c01\u5c55\u793a\u4f60\u7684\u6210\u679c\uff1f<\/span><\/li>\n
        • \u60a8\u6709\u591a\u5c11\u4e2a\u6570\u636e\u7c7b\u522b\u548c\u70b9\uff1f<\/span><\/li>\n
        • \u60a8\u662f\u5426\u5e94\u8be5\u663e\u793a\u968f\u65f6\u95f4\u53d8\u5316\u6216\u968f\u7ec4\u53d8\u5316\u7684\u4ef7\u503c\uff1f<\/span><\/li>\n<\/ul>\n<\/li>\n
        • \u7528\u771f\u5b9e\u6570\u636e\u8fdb\u884c\u6d4b\u8bd5\uff0c\u770b\u770b\u6bcf\u4e2aKPI\u76ee\u6807\u8fdb\u5ea6\u95ee\u9898\u662f\u5426\u90fd\u80fd\u56de\u7b54\u3002<\/span><\/li>\n
        • \u5728\u6bcf\u4e2a\u56fe\u8868\u4e2d\u4f20\u8fbe\u4e00\u4e2a\u4e3b\u8981 KPI\uff0c\u4ee5\u907f\u514d\u8ba9\u89c2\u4f17\u611f\u5230\u56f0\u60d1\u3002<\/span><\/li>\n
        • \u5220\u9664\u90a3\u4e9b\u65e0\u610f\u4e49\u7684\u88c5\u9970\u548c\u56fe\u8868\u4fe1\u606f\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4e8e\u56de\u7b54\u76f8\u5173\u7684 KPI \u76ee\u6807\u95ee\u9898\u6ca1\u6709\u5e2e\u52a9\u3002<\/span><\/li>\n
        • \u5728\u6bcf\u4e2a\u56fe\u8868\u4e2d\u6dfb\u52a0\u76f8\u5173\u7684\u6570\u636e\u6e90\uff0c\u4ee5\u5efa\u7acb\u4fe1\u4efb\u5e76\u907f\u514d\u6f5c\u5728\u7684\u7591\u8651\u3002<\/span><\/li>\n
        • \u59cb\u7ec8\u6e05\u6670\u3001\u76f4\u63a5\u5730\u6807\u8bb0\u56fe\u8868\u5143\u7d20\uff0c\u4ee5\u4fbf\u4e8e\u5feb\u901f\u7406\u89e3\u3002<\/span><\/li>\n
        • \u5c06\u6bcf\u4e2a KPI \u9700\u8981\u56de\u7b54\u7684\u95ee\u9898\u6dfb\u52a0\u4e3a\u56fe\u8868\u6807\u9898\uff0c\u4ee5\u65b9\u4fbf\u8bb2\u8ff0\u6545\u4e8b\u3002<\/span><\/li>\n
        • \u6709\u610f\u4f7f\u7528\u989c\u8272\u6765\u4fc3\u8fdb\u5bf9 KPI \u8fdb\u5c55\u7684\u7406\u89e3\u3002<\/span><\/li>\n<\/ul>\n

          \u4ee5\u4e0b\u662f Google Sheet \u4e2d\u6709\u5173 KPI \u7684\u6e05\u5355\uff0c\u5176\u4e2d\u6e05\u6670\u7684\u6570\u636e\u5448\u73b0\u65b9\u5f0f<\/span>\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u4fc3\u8fdb\u4f60\u7684\u51b3\u7b56\u8fc7\u7a0b\uff1a\u00a0<\/span><\/p>\n

          \"GOzLRkKHYWPpX2J<\/figure>\n

          3. \u5229\u7528\u6570\u636e\u8bb2\u6545\u4e8b\u6765\u89e3\u91ca SEO \u62a5\u544a\u5e76\u63a8\u52a8\u884c\u52a8<\/span><\/h2>\n

          \u6570\u636e\u6545\u4e8b\u521b\u9020\u4e86\u5f15\u4eba\u5165\u80dc\u7684\u53d9\u8ff0\uff0c\u4ee5\u5e2e\u52a9\u89c2\u4f17\u7406\u89e3\u60a8\u7684\u6570\u636e\u5206\u6790\u5e76\u63a8\u52a8\u91c7\u53d6\u884c\u52a8\u3002<\/span><\/p>\n

          \u6b63\u5982<\/span>PPCexpo \u6240\u89e3\u91ca\u7684<\/span>\u90a3\u6837\uff0c\u6545\u4e8b\u53ef\u4ee5\u5438\u5f15\u5e76\u7ef4\u6301\u4eba\u4eec\u66f4\u957f\u65f6\u95f4\u7684\u6ce8\u610f\u529b\uff0c\u6ca1\u6709\u6545\u4e8b\u7684\u6570\u5b57\u5f88\u5feb\u5c31\u4f1a\u53d8\u5f97\u65e0\u804a\uff0c\u800c\u6545\u4e8b\u53ef\u4ee5\u66f4\u6e05\u6670\u5730\u4f20\u8fbe\u89c1\u89e3\u3002\u56e0\u6b64\uff0c\u8bb2\u6545\u4e8b\u5e94\u8be5\u6709\u52a9\u4e8e\u4f20\u8fbe\u60a8\u6240\u5c55\u793a\u6570\u636e\u7684\u4ef7\u503c\u3002\u00a0<\/span><\/p>\n

          \u7136\u800c\uff0c\u5728\u5229\u7528\u8bb2\u6545\u4e8b\u8fdb\u884c\u53d9\u8ff0\u65f6\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u907f\u514d\u6b6a\u66f2\u6570\u636e\u5e76\u5f97\u51fa\u9519\u8bef\u7684\u7ed3\u8bba\u3002<\/span><\/p>\n

          \u4e3a\u6b64\uff0c\u5efa\u8bae\u907f\u514d\u6311\u9009\u6570\u636e\u6216\u64cd\u7eb5\u6bd4\u4f8b\u3002\u59cb\u7ec8\u5c55\u793a\u6574\u4f53\u60c5\u51b5\uff0c\u63d0\u4f9b\u5b8c\u6574\u7684\u89c6\u89c9\u80cc\u666f\uff0c\u5e76\u4fdd\u6301\u6574\u4e2a\u62a5\u544a\u4e2d\u7684\u89c6\u89c9\u6548\u679c\u548c\u8bed\u8a00\u4e00\u81f4\u3002\u00a0<\/span><\/p>\n

          SEO \u62a5\u544a\u6545\u4e8b\u53d9\u8ff0\u5e94\u89e3\u91ca\u6570\u636e\u5e76\u63a8\u52a8\u884c\u52a8\uff0c\u800c\u4e0d\u4f1a\u8bef\u5bfc\u3002\u5373\u4f7f\u7ed3\u679c\u4e0d\u79ef\u6781\uff0c\u5426\u5219\uff0c\u60a8\u4e5f\u4f1a\u5931\u53bb\u4fe1\u4efb\u3002\u00a0<\/span><\/p>\n

          \"Im5uyOFXdueeuS54<\/figure>\n

          \u4e3a\u6b64\uff0c\u4f7f\u7528\u4e09\u5e55\u7ed3\u6784\u4e3a\u6bcf\u4e2a KPI \u5236\u4f5c\u4e00\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u53d9\u8ff0\uff0c\u5e76\u63d0\u51fa\u4ee5\u4e0b\u95ee\u9898\uff1a\u00a0<\/span><\/p>\n

            \n
          • \u8bbe\u7f6e\uff1a\u53d1\u751f\u4e86\u4ec0\u4e48\uff1f<\/span><\/strong>\u6839\u636e\u53d7\u4f17\u60c5\u51b5\uff0c\u63cf\u8ff0\u6bcf\u4e2a KPI \u7ed3\u679c\u4e0e\u9884\u671f\u76ee\u6807\u8fdb\u5ea6\u4e4b\u95f4\u7684\u201c\u5dee\u5f02\u201d\u3002\u00a0<\/span><\/li>\n
          • Conflict: Why did it happen?<\/strong>\u00a0Explain the why behind the result, whether positive or negative and describe the cause of the results<\/li>\n
          • \u89e3\u51b3\u65b9\u6848\uff1a\u5982\u4f55\u8fdb\u884c\uff1f<\/span><\/strong>\u6839\u636e\u76ee\u524d\u7684\u7ed3\u679c\uff0c\u4e0b\u4e00\u6b65\u8be5\u600e\u4e48\u505a\u624d\u80fd\u5b9e\u73b0\u9884\u671f\u76ee\u6807\uff1f\u603b\u7ed3\u6700\u63a8\u8350\u7684\u884c\u52a8<\/span><\/li>\n<\/ul>\n

            \u7136\u540e\u6709\u6548\u5730\u6784\u5efa\u4f60\u7684SEO\u62a5\u544a\uff1a\u00a0<\/span><\/p>\n

              \n
            • \u4e3a\u6bcf\u4e2a KPI \u5305\u542b\u4e00\u9875\u6216\u4e00\u5f20\u5e7b\u706f\u7247\uff0c\u9996\u5148\u7ec4\u7ec7\u5bf9\u89c2\u4f17\u800c\u8a00\u6700\u91cd\u8981\u7684 KPI\u3002<\/span><\/li>\n
            • \u5728\u672b\u5c3e\u6dfb\u52a0\u6570\u636e\u9644\u5f55\uff0c\u5176\u4e2d\u5305\u542b\u53ef\u4ece KPI \u9875\u9762\u53c2\u8003\u7684\u5176\u4ed6\u8bc1\u636e\u3002<\/span><\/li>\n
            • \u5728\u5f00\u59cb\u65f6\u5305\u542b\u4e00\u4efd\u6267\u884c\u6458\u8981\uff0c\u7a81\u51fa\u4e3b\u8981\u7684 KPI \u7ed3\u679c\u548c\u884c\u52a8\uff1a\u5b83\u5e94\u8be5\u7b80\u6d01\uff0c\u4f46\u5305\u542b\u8db3\u591f\u7684\u5185\u5bb9\u4f5c\u4e3a\u62a5\u544a\u6982\u8ff0\u3002\u00a0<\/span><\/li>\n<\/ul>\n
              \"6wv<\/figure>\n

              \u8fd8\u8981\u8bb0\u4f4f\u7684\u662f\uff0c\u6ca1\u6709\u4ec0\u4e48\u6bd4\u81ea\u5df1\u63d0\u4ea4 SEO \u62a5\u544a\u66f4\u80fd\u4fc3\u8fdb\u7406\u89e3\u5e76\u83b7\u5f97\u53cd\u9988\u4ee5\u6539\u8fdb\u3002\u00a0<\/span><\/p>\n

              SEO \u62a5\u544a\u5bf9\u4e8e SEO \u6210\u529f\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u6b64\u60a8\u5e94\u8be5\u76f8\u5e94\u5730\u4f18\u5148\u8003\u8651\u5b83\u3002\u6211\u5e0c\u671b\u8fd9\u4e9b\u539f\u5219\u3001\u6307\u5357\u548c\u6a21\u677f\u80fd\u591f\u50cf\u5e2e\u52a9\u6211\u4e00\u6837\u5e2e\u52a9\u60a8\u3002\u00a0\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              SEO \u62a5\u544a\u5bf9\u4e8e SEO \u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\uff0c\u60a8\u5e94\u8be5\u76f8\u5e94\u5730\u4f18\u5148\u8003\u8651\u5b83\u3002 \u6211\u4eec\u4e2d\u6ca1\u6709\u4eba\u53ef\u80fd\u56e0\u4e3a\u70ed\u7231\u62a5\u544a\u800c\u6210\u4e3aSEO\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-925","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=925"}],"version-history":[{"count":1,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/925\/revisions"}],"predecessor-version":[{"id":926,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/925\/revisions\/926"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=925"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}