{"id":959,"date":"2024-09-14T13:06:13","date_gmt":"2024-09-14T05:06:13","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=959"},"modified":"2024-09-14T13:07:15","modified_gmt":"2024-09-14T05:07:15","slug":"google-performance-max-%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97%e5%8d%b3%e5%b0%86%e6%8e%a8%e5%87%ba-7-%e9%a1%b9%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=959","title":{"rendered":"Google Performance Max \u5e7f\u544a\u7cfb\u5217\u5373\u5c06\u63a8\u51fa 7 \u9879\u66f4\u65b0"},"content":{"rendered":"

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Google \u4e3a Performance Max \u5e26\u6765\u4e86\u65b0\u7684\u6d1e\u5bdf\u3001\u5efa\u8bae\u548c\u5e97\u5185\u76ee\u6807\u3002\u4ee5\u4e0b\u662f\u5e7f\u544a\u5ba2\u6237\u9700\u8981\u4e86\u89e3\u7684\u6240\u6709\u5185\u5bb9\u3002<\/span><\/h2>\n
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\u6548\u679c\u6700\u5927\u5316 (PMax) \u5e7f\u544a\u7cfb\u5217\u5373\u5c06\u63a8\u51fa\u4e03\u9879\u65b0\u66f4\u65b0\uff0c\u5176\u4e2d\u6700\u6709\u8da3\u7684\u662f\u9488\u5bf9\u5e97\u5185\u9500\u552e\u8fdb\u884c\u4f18\u5316\u7684\u80fd\u529b\u3002<\/span><\/p>\n

\u8c37\u6b4c\u6700\u65b0\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b Performance Max \u662f\u4eca\u5e74 Google Marketing Live \u7684\u4e00\u5927\u7126\u70b9\u3002\u4ee5\u4e0b\u662f\u8c37\u6b4c\u6b64\u6b21\u6d3b\u52a8\u4e2d\u4e0e Performance Max \u76f8\u5173\u7684\u6240\u6709\u516c\u544a\u7684\u56de\u987e\uff0c\u4ee5\u53ca\u8c37\u6b4c\u4e0e Search Engine Land \u72ec\u5bb6\u5206\u4eab\u7684\u4e00\u9879\u66f4\u65b0\u3002<\/span><\/p>\n

\u5e97\u5185\u76ee\u6807<\/span><\/strong>\u3002\u81ea\u6210\u7acb\u4ee5\u6765\uff0cGoogle \u4e00\u76f4\u5728\u7a33\u6b65\u63a8\u51fa Performance Max \u53d8\u66f4\u4ee5\u8fdb\u884c\u5728\u7ebf\u4f18\u5316\uff0c\u73b0\u5728\u662f\u65f6\u5019\u63a8\u51fa\u672c\u5730\u9644\u52a0\u7ec4\u4ef6\u4e86\u3002<\/span><\/p>\n

PMax \u6d3b\u52a8\u5c06\u80fd\u591f\u9488\u5bf9\u5e97\u5185\u9500\u552e\u76ee\u6807\u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u63a8\u52a8\u66f4\u591a\u7684\u5e97\u5185\u9500\u552e\u3001\u5e97\u5185\u8bbf\u95ee\u548c\u672c\u5730\u884c\u52a8\u3002<\/span><\/p>\n

\u8fd9\u4e9b\u65b0\u589e\u529f\u80fd\u73b0\u5728\u5c06\u4e3a\u5b9e\u4f53\u4f01\u4e1a\u63d0\u4f9b\u7406\u7531\u5728\u5176\u5e10\u6237\u4e2d\u6d4b\u8bd5 Performance Max \u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n

\u6548\u679c\u6700\u5927\u5316\u7684\u4f18\u5316\u5f97\u5206<\/span><\/strong>\u3002\u8fd9\u4e00\u65b0\u589e\u529f\u80fd\u4f7f Google \u5728\u5176\u81ea\u52a8\u5316\u7a0b\u5ea6\u6700\u9ad8\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u4e2d\u653e\u7f6e\u4e86\u81ea\u52a8\u4f18\u5316\u63d0\u793a\uff0c\u4ece\u800c\u4f7f\u81ea\u52a8\u5316\u7a0b\u5ea6\u52a0\u500d\u3002<\/span><\/p>\n

\"\u6548\u679c\u6700\u5927\u5316\u4f18\u5316\u5206\u6570\"<\/figure>\n

\u63d0\u4f9b\u7684\u793a\u4f8b\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u4f18\u5316\u65b0\u5ba2\u6237\u83b7\u53d6\u7684\u6709\u7528\u5efa\u8bae\u3002\u6b64\u4e3e\u73b0\u5df2\u5728\u5168\u7403\u8303\u56f4\u5185\u63a8\u5e7f\u3002<\/span><\/p>\n

\u7206\u53d1\u5f0f\u5e7f\u544a\u7cfb\u5217<\/span><\/strong>\u3002Performance Max \u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u65b0\u201c\u7206\u53d1\u5f0f\u201d\u529f\u80fd\u5c06\u4e0e\u5e97\u5185\u76ee\u6807\u914d\u5408\u4f7f\u7528\uff0c\u5e76\u5141\u8bb8\u5e7f\u544a\u5ba2\u6237\u5728\u89c4\u5b9a\u7684\u65f6\u95f4\u8303\u56f4\u5185\u6295\u653e\u5e7f\u544a\u4ee5\u8fbe\u5230\u5e97\u5185\u76ee\u6807\u3002\u5982\u679c\u7528\u6237\u914d\u7f6e\u4e86\u5e97\u5185\u76ee\u6807\uff0c\u4ed6\u4eec\u5c06\u80fd\u591f\u589e\u52a0\u5b63\u8282\u6027\u7684\u9762\u5bf9\u9762\u6d41\u91cf\u3002<\/span><\/p>\n

\u989d\u5916\u7684\u89c1\u89e3\u548c\u89e3\u91ca<\/span><\/strong>\u3002\u501f\u52a9\u6269\u5c55\u7684\u89c1\u89e3\uff0c\u5e7f\u544a\u5546\u5c06\u83b7\u5f97\u6709\u5173\u5176 Performance Max \u5e7f\u544a\u7cfb\u5217\u7684\u66f4\u591a\u60c5\u62a5\u3002<\/span><\/p>\n

\"\u6548\u679c\u6700\u5927\u5316\u6d1e\u5bdf\u9875\u9762\"<\/figure>\n

\u5176\u4e2d\u5305\u62ec Performance Max \u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u6d88\u8d39\u8005\u3001\u53d7\u4f17\u548c\u7ade\u4ef7\u6d1e\u5bdf\u3002\u867d\u7136\u7531\u4e8e\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u7684\u6027\u8d28\uff0c\u8fd9\u4e9b\u6570\u636e\u53ef\u80fd\u65e0\u6cd5\u91c7\u53d6\u884c\u52a8\uff0c\u4f46\u5b83\u5c06\u5411\u7528\u6237\u5c55\u793a\u63a8\u52a8\u6548\u679c\u7684\u56e0\u7d20\u3002<\/span><\/p>\n

\u6548\u679c\u6700\u5927\u5316\u5b9e\u9a8c\u5de5\u5177<\/span><\/strong>\u3002\u662f\u7684\uff0c\u5728\u6d3b\u52a8\u4e2d\uff0c\u201c\u6548\u679c\u6700\u5927\u5316\u201d\u548c\u201c\u5b9e\u9a8c\u201d\u51fa\u73b0\u5728\u540c\u4e00\u4e2a\u53e5\u5b50\u4e2d\u3002\u4f46\u662f\uff0c\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u4e2d\u4e0d\u4f1a\u51fa\u73b0\u5b9e\u9a8c\u3002<\/span><\/p>\n

\u8fd9\u4e9b\u662f\u201c\u5b9e\u9a8c\u5de5\u5177\u201d\uff0c\u7528\u4e8e\u5c55\u793a PMax \u5982\u4f55\u4ece\u60a8\u73b0\u6709\u7684Google Ads<\/span>\u5e7f\u544a\u7cfb\u5217\u4e2d\u63a8\u52a8\u589e\u91cf\u8f6c\u5316\u3002<\/span><\/p>\n

\"PMax<\/figure>\n

\u867d\u7136\u8fd9\u542c\u8d77\u6765\u5f88\u7406\u60f3\uff0c\u4f46\u5e7f\u544a\u5546\u5e94\u8be5\u8c28\u614e\u884c\u4e8b\u3002\u8fd9\u4e9b\u5de5\u5177\u4e0d\u4f1a\u8fdb\u884c\u540c\u7c7b\u6bd4\u8f83\uff0c\u800c\u662f\u91c7\u7528\u73b0\u6709\u7684\u201c\u53ef\u6bd4\u5e7f\u544a\u7cfb\u5217\u201d\uff0c\u5e76\u5c06 Performance Max \u653e\u5728\u5176\u4e0a\uff0c\u76ee\u7684\u662f\u663e\u793a\u53ef\u4ee5\u770b\u5230\u591a\u5c11\u63d0\u5347\u3002<\/span><\/p>\n

\u76ee\u524d\uff0c\u53ef\u6bd4\u8f83\u7684\u5e7f\u544a\u7cfb\u5217\u662f\u56fa\u5b9a\u7684\uff0c\u56e0\u6b64\u5e7f\u544a\u5ba2\u6237\u65e0\u6cd5\u63a7\u5236\u6b64\u5b9e\u9a8c\u4e2d\u7684\u201c\u63a7\u5236\u201d\u3002PMax \u5e7f\u544a\u7cfb\u5217\u53ef\u4ee5\u5305\u62ec\u54c1\u724c\/\u7ade\u4e89\u5bf9\u624b\/\u518d\u8425\u9500\u53d7\u4f17\u7fa4\u4f53\uff0c\u8fd9\u4e9b\u53d7\u4f17\u7fa4\u4f53\u5f80\u5f80\u5177\u6709\u6709\u5229\u7684 CPA\/ROAS\u3002<\/span><\/p>\n

\u7531\u4e8e\u77e5\u9053 Performance Max \u5e7f\u544a\u7cfb\u5217\u6ca1\u6709\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u6570\u636e\uff0c\u56e0\u6b64\u5e94\u8be5\u52e4\u4e8e\u8861\u91cf\u989d\u5916\u6570\u91cf\u7684\u6765\u6e90\u4ee5\u53ca\u5b83\u662f\u5426\u662f\u589e\u91cf\u3002<\/span><\/p>\n

\u6700\u540e\uff0c\u8fd9\u4e9b\u5b9e\u9a8c\u9002\u7528\u4e8e\u975e\u96f6\u552e\u6d3b\u52a8\uff0c\u5e76\u9762\u5411\u5168\u7403\u5e7f\u544a\u5546\u8fdb\u884c\u516c\u5f00\u6d4b\u8bd5\u3002<\/span><\/p>\n

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\u53ef\u7528\u6027\u548c\u8bbf\u95ee\u6027\u66f4\u9ad8<\/span><\/strong>\u3002\u4f7f\u7528 Google Ads \u5e94\u7528\u6216 Search Ads 360 \u7684\u5e7f\u544a\u5ba2\u6237\u73b0\u5728\u53ef\u4ee5\u7ba1\u7406 Performance Max \u5e7f\u544a\u7cfb\u5217\u3002\u81ea\u63a8\u51fa\u4ee5\u6765\uff0cPMax \u5e7f\u544a\u7cfb\u5217\u7684\u8bbf\u95ee\u62a5\u544a\u53ef\u7528\u6027\u8f83\u4f4e\uff0c\u4f46 Google \u4e00\u76f4\u5728\u5feb\u901f\u4fee\u8865\u8fd9\u4e9b\u6f0f\u6d1e\u3002\u6b64\u8865\u4e01\u5c06\u5141\u8bb8 Google Ads \u5e94\u7528\u7528\u6237\u548c Search 360 \u8fdb\u884c\u6d4b\u8bd5\u3002<\/span><\/p>\n

\u9152\u5e97\u4e1a\u7684 Performance Max<\/span>
\n<\/strong>\u53e6\u4e00\u4e2a\u66f4\u65b0\u5c06\u4e8e 2022 \u5e74\u4e0b\u534a\u5e74\u5728 Performance Max \u5e7f\u544a\u7cfb\u5217\u4e2d\u63a8\u51fa\uff0c\u5373\u589e\u52a0\u9152\u5e97\u5e7f\u544a\u3002\u6b64\u6b21\u6269\u5c55\u5c06\u5141\u8bb8\u9152\u5e97\u5229\u7528 Performance Max \u5728\u6240\u6709 Google \u6e20\u9053\uff08\u5305\u62ec\u641c\u7d22\u4e2d\u9488\u5bf9\u9152\u5e97\u7684\u7279\u5b9a\u67e5\u8be2\uff09\u4e0a\u63a8\u5e7f\u9152\u5e97\u3002<\/span><\/p>\n

PMax \u4e2d\u7684\u9152\u5e97\u5b9e\u65bd\u5c06\u4e3a\u6240\u6709\u9152\u5e97\u7269\u4e1a\u63d0\u4f9b\u9884\u586b\u5145\u7684\u8d44\u4ea7\u7ec4\uff0c\u5e76\u5c06\u81ea\u52a8\u751f\u6210\u56fe\u7247\u3001\u63cf\u8ff0\u548c\u89c6\u9891\u3002\u5e7f\u544a\u5546\u4e5f\u5c06\u80fd\u591f\u67e5\u770b\u548c\u7f16\u8f91\u8fd9\u4e9b\u7269\u4e1a\u8d44\u4ea7\u3002<\/span><\/p>\n

\u6211\u4eec\u4e3a\u4ec0\u4e48\u5173\u5fc3<\/span><\/strong>\u3002\u8fd9\u4e9b\u65b0\u589e\u529f\u80fd\u5e94\u8be5\u4f1a\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u66f4\u591a\u6570\u636e\u548c\u9009\u9879\uff0c\u7528\u4e8e\u8fd9\u4e9b\u81ea\u52a8\u5316\u5e7f\u544a\u6d3b\u52a8\u3002\u8fdb\u5165\u5047\u65e5\u5b63\uff0c\u8fd9\u4e9b\u5e97\u5185\u76ee\u6807\u589e\u5f3a\u529f\u80fd\u4e0e\u7206\u53d1\u5f0f\u5e7f\u544a\u6d3b\u52a8\u76f8\u7ed3\u5408\uff0c\u53ef\u80fd\u4f1a\u4e3a\u5546\u5e97\u63d0\u4f9b\u4e00\u79cd\u4e34\u65f6\u7684\u65b9\u5f0f\u6765\u63d0\u9ad8\u9500\u91cf\u3002<\/span><\/p>\n

\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u4e9b\u5b9e\u9a8c\u5de5\u5177\u4e0e Google Ads \u4e2d\u7684\u4f20\u7edf\u5b9e\u9a8c\u4e0d\u540c\u3002\u5b83\u4eec\u4e0d\u4f1a\u8ba9 Performance Max \u5e7f\u544a\u7cfb\u5217\u76f8\u4e92\u5bf9\u6bd4\u6d4b\u8bd5\uff0c\u800c\u662f\u4f5c\u4e3a\u5e10\u6237\u4e2d\u201c\u53ef\u6bd4\u5e7f\u544a\u7cfb\u5217\u201d\u7684\u8865\u5145\uff0c\u56e0\u6b64\u8bf7\u8c28\u614e\u4f7f\u7528\u3002\u8fd9\u4e9b\u5b9e\u9a8c\u53ef\u80fd\u770b\u8d77\u6765\u66f4\u50cf\u662f Performance Max \u9500\u552e\u5de5\u5177\uff0c\u800c\u4e0d\u662f\u771f\u6b63\u7684 A\/B \u6d4b\u8bd5\uff0c\u4f46\u4e00\u65e6\u6211\u4eec\u80fd\u591f\u8fdb\u884c\u5b9e\u9645\u8bc4\u4f30\uff0c\u6211\u4eec\u5c31\u4f1a\u4e86\u89e3\u66f4\u591a\u3002<\/span><\/p>\n

Google Marketing Live 2022 \u7684\u66f4\u591a\u4fe1\u606f\uff1a<\/span><\/strong><\/p>\n

    \n
  • Google Marketing Live 2022\uff1a\u60a8\u9700\u8981\u4e86\u89e3\u7684\u4e00\u5207<\/span><\/li>\n
  • \u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\u7115\u7136\u4e00\u65b0\uff0c\u53ef\u6ed1\u52a8\u6d4f\u89c8<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Google \u4e3a Performance Max \u5e26\u6765\u4e86\u65b0\u7684\u6d1e\u5bdf\u3001\u5efa\u8bae\u548c\u5e97\u5185\u76ee\u6807\u3002\u4ee5\u4e0b\u662f\u5e7f\u544a\u5ba2\u6237\u9700\u8981\u4e86\u89e3\u7684\u6240\u6709 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-959","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=959"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/959\/revisions"}],"predecessor-version":[{"id":1017,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/959\/revisions\/1017"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=959"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}