{"id":1678,"date":"2025-07-19T01:37:34","date_gmt":"2025-07-18T17:37:34","guid":{"rendered":"http:\/\/www.gmail10000.com\/blog\/?p=1678"},"modified":"2025-07-19T01:37:45","modified_gmt":"2025-07-18T17:37:45","slug":"%e6%82%a8%e5%ba%94%e8%af%a5%e9%87%87%e5%8f%96%e8%a1%8c%e5%8a%a8%e7%9a%84-7-%e5%a4%a7-google-%e5%b9%bf%e5%91%8a%e5%92%8c-seo-%e5%8d%8f%e5%90%8c%e4%bd%9c%e7%94%a8","status":"publish","type":"post","link":"http:\/\/www.gmail10000.com\/blog\/?p=1678","title":{"rendered":"\u60a8\u5e94\u8be5\u91c7\u53d6\u884c\u52a8\u7684 7 \u5927 Google \u5e7f\u544a\u548c SEO \u534f\u540c\u4f5c\u7528"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>\u5728\u6211\u7684\u6574\u4e2a\u804c\u4e1a\u751f\u6daf\u4e2d\uff0c\u6211\u6ce8\u610f\u5230<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\"><span>SEO<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC<\/span><\/a><span>\u56e2\u961f\u5f88\u5c11\u540c\u6b65\u548c\u5171\u4eab\u6570\u636e\u548c\u7b56\u7565\u6765\u76f8\u4e92\u652f\u6301\u3002\u8fd9\u662f\u4e00\u4e2a<\/span><strong><span>\u91cd\u5927\u7684<\/span><\/strong><span>\u9519\u5931\u673a\u4f1a\uff0c\u9650\u5236\u4e86\u6bcf\u4e2a\u6e20\u9053\u7684\u5168\u90e8\u6f5c\u529b\u3002<\/span><\/p>\n<p><span>\u672c\u6587\u91cd\u70b9\u4ecb\u7ecd\u4e86\u60a8\u7684 PPC \u548c SEO \u56e2\u961f\u53ef\u4ee5\u5b9e\u65bd\u7684\u4e03\u79cd\u5b9e\u7528\u534f\u540c\u4f5c\u7528\uff0c\u4ee5\u4fbf\u4e3a\u60a8\u7684\u4f01\u4e1a\u5e26\u6765\u66f4\u591a\u6536\u5165\u3002<\/span><\/p>\n<p><span>\u6700\u7ec8\uff0c\u4e24\u8005\u90fd\u4e13\u6ce8\u4e8e\u63d0\u9ad8\u6765\u81ea Google \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u7684\u8f6c\u5316\u7387\uff0c\u56e0\u6b64\u5c06\u8fd9\u4e9b\u56e2\u961f\u6574\u5408\u5728\u4e00\u8d77\u4ee5\u53d6\u5f97\u66f4\u5927\u7684\u6210\u529f\u662f\u6709\u610f\u4e49\u7684\u3002<\/span><\/p>\n<h2 id=\"h-1-keyword-research\" class=\"wp-block-heading\"><span>1.\u5173\u952e\u8bcd\u7814\u7a76<\/span><\/h2>\n<p><span>SEO \u9700\u8981\u5927\u91cf\u8d44\u6e90\u6765\u5236\u4f5c\u6392\u540d\u9760\u524d\u7684\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3002SEO \u56e2\u961f\u5e94\u8be5\u4f18\u5148\u521b\u5efa\u80fd\u591f\u8f6c\u5316\u5ba2\u6237\u7684\u5185\u5bb9\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u589e\u52a0\u70b9\u51fb\u91cf\u3002<\/span><\/p>\n<p><span>\u867d\u7136\u70b9\u51fb\u6b21\u6570\u901a\u5e38\u662f\u4e00\u9879\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)\uff0c\u4f46\u5982\u679c\u4e0d\u80fd\u5e26\u6765\u8f6c\u5316\uff0c\u70b9\u51fb\u6b21\u6570\u5c31\u6ca1\u6709\u4ec0\u4e48\u4ef7\u503c\u3002SEO \u5de5\u4f5c\u5e94\u8be5\u9488\u5bf9\u80fd\u591f\u5e26\u6765\u8f6c\u5316\u7684\u5173\u952e\u5b57\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6d41\u91cf\u3002<\/span><\/p>\n<p><span>\u5f97\u76ca\u4e8e PPC\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u5173\u952e\u5b57\u548c\u641c\u7d22\u8bcd\u83b7\u5f97\u8f6c\u5316\u7387\u3002\u7531\u4e8e Google \u4e0d\u4f1a\u5206\u4eab\u6765\u81ea\u81ea\u7136\u641c\u7d22\u7684\u8fd9\u4e9b\u6570\u636e\uff0c\u56e0\u6b64\u6211\u4eec\u63d0\u53d6 PPC \u6570\u636e\u6765\u4e86\u89e3\u54ea\u4e9b\u5173\u952e\u5b57\u53ef\u4ee5\u589e\u5f3a\u6211\u4eec\u7684 SEO \u5de5\u4f5c\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-share-ppc-search-keyword-data-with-your-seo-team\" class=\"wp-block-heading\"><span>\u4e0e\u60a8\u7684 SEO \u56e2\u961f\u5206\u4eab PPC \u641c\u7d22\u5173\u952e\u5b57\u6570\u636e<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u63d0\u53d6 12 \u4e2a\u6708\u7684\u641c\u7d22\u8bcd PPC \u6570\u636e\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u63d0\u53d6\u641c\u7d22\u8bcd\u6570\u636e\u800c\u975e\u5173\u952e\u5b57\u6570\u636e\u5f88\u91cd\u8981\u3002\u5173\u952e\u5b57\u6570\u636e\u4e0d\u4e00\u5b9a\u662f\u7528\u6237\u8f93\u5165\u7684\u4fc3\u6210\u70b9\u51fb\u7684\u641c\u7d22\u8bcd\u3002<\/span><\/li>\n<li><span>\u63d0\u53d6\u975e\u54c1\u724c\u6570\u636e\uff0c\u56e0\u4e3a\u60a8\u901a\u5e38\u5904\u4e8e\u6709\u673a\u6570\u636e\u7684\u9996\u4f4d\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u6839\u636e\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u641c\u7d22\u8bcd\u8fdb\u884c\u8fc7\u6ee4<\/span><\/li>\n<li><span>\u4e0e\u60a8\u7684 SEO \u56e2\u961f\u5206\u4eab\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u641c\u7d22\u8bcd\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u4e13\u6ce8\u4e8e\u9ad8\u8f6c\u5316\u7387\u7684\u5173\u952e\u5b57\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u4e9b\u662f SEO \u56e2\u961f\u5e94\u8be5\u5f00\u59cb\u521b\u5efa\u5185\u5bb9\u8fdb\u884c\u6392\u540d\u7684\u8d5a\u94b1\u5173\u952e\u8bcd\u3002\u5982\u679c\u5b83\u4eec\u5bf9 PPC \u6548\u679c\u5f88\u597d\uff0c\u90a3\u4e48\u5bf9 SEO \u4e5f\u4f1a\u5f88\u597d\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/effective-keyword-research-lenses-439777\"><strong><em><span>\u6709\u6548\u5173\u952e\u8bcd\u7814\u7a76\u7684 6 \u4e2a\u91cd\u8981\u89c6\u89d2<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-2-metadata\" class=\"wp-block-heading\"><span>2. \u5143\u6570\u636e<\/span><\/h2>\n<p><span>\u6709\u4e9b SEO \u5f80\u5f80\u4e0d\u592a\u91cd\u89c6<\/span><a href=\"https:\/\/searchengineland.com\/write-meta-description-clicks-428217\"><span>\u5143\u63cf\u8ff0<\/span><\/a><span>\u548c<\/span><a href=\"https:\/\/searchengineland.com\/title-tag-length-388468\"><span>\u5143\u6807\u9898<\/span><\/a><span>\uff0c\u5c3d\u7ba1\u8fd9\u4e9b\u5143\u7d20\u662f\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u7684\u201c\u5e7f\u544a\u6587\u6848\u201d\u3002\u8fd9\u79cd\u7f3a\u4e4f\u91cd\u70b9\u7684\u60c5\u51b5\u53ef\u80fd\u4f1a\u9519\u5931\u826f\u673a\u3002\u00a0<\/span><\/p>\n<p><span>\u5728\u6211\u4eec\u7684\u673a\u6784\u4e2d\u200b\u200b\uff0c\u6211\u4eec\u7ecf\u5e38\u53d1\u73b0\u9875\u9762\u7f3a\u5c11\u5143\u63cf\u8ff0\u6216\u4f7f\u7528\u672a\u7ecf\u6df1\u601d\u719f\u8651\u6216\u6d4b\u8bd5\u7684\u6807\u9898\u548c\u63cf\u8ff0\u3002<\/span><\/p>\n<p><span>\u6362\u53e5\u8bdd\u8bf4\uff0cPPC \u8425\u9500\u4eba\u5458\u4f1a\u53ea\u521b\u5efa\u4e00\u5957\u5e7f\u544a\u6587\u6848\u5e76\u8ba9\u5b83\u5b58\u5728\u591a\u5e74\u5417\uff1f\u4e0d\u5e78\u7684\u662f\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u5728 SEO \u4e2d\u770b\u5230\u7684\u60c5\u51b5\u3002\u00a0<\/span><\/p>\n<p><span>\u6211\u4eec\u53ef\u4ee5\u4f7f\u7528 PPC \u6765\u786e\u4fdd\u60a8\u62e5\u6709\u6700\u4f73\u7684\u5143\u63cf\u8ff0\u548c\u6807\u9898\uff0c\u4ee5\u83b7\u5f97\u81ea\u7136\u70b9\u51fb\u3002\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\u5c06\u4e3a\u60a8\u5e26\u6765\u66f4\u591a\u81ea\u7136\u6d41\u91cf\u548c\u5f71\u54cd\u529b\u6392\u540d\u3002\u00a0<\/span><\/p>\n<h3 id=\"h-how-to-optimize-seo-metadata-through-ppc\" class=\"wp-block-heading\"><span>\u5982\u4f55\u901a\u8fc7PPC\u4f18\u5316SEO\u5143\u6570\u636e<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u786e\u5b9a\u6709\u673a\u6d41\u91cf\uff08\u6216\u6709\u673a\u6536\u5165\uff09\u6392\u540d\u524d\u4e09\u7684\u9875\u9762\u3002<\/span><\/li>\n<li><span>\u521b\u5efa PPC \u5e7f\u544a\u7cfb\u5217\u3002\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u5c06\u5177\u6709\u7cbe\u786e\u5339\u914d\u7684\u5173\u952e\u5b57\uff0c\u9488\u5bf9\u4e0e\u5404\u4e2a\u9875\u9762\u76f8\u5173\u7684\u67e5\u8be2\u3002\u00a0<\/span><\/li>\n<li><span>\u5728\u5e7f\u544a\u4e2d\uff0c\u6d4b\u8bd5\u4e24\u4e2a\u526f\u672c\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u5176\u4e2d\u4e00\u4e2a\u53d8\u4f53\u4e0e\u73b0\u6709\u5143\u6570\u636e\u975e\u5e38\u76f8\u4f3c\u3002<\/span><\/li>\n<li><span>\u6d4b\u8bd5\u65b0\u5143\u6807\u9898\u548c\u63cf\u8ff0\u7684\u4e00\u4e2a\u53d8\u4f53\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u8bf7\u8bb0\u4f4f\u6309\u7167\u60a8\u5e0c\u671b\u5176\u51fa\u73b0\u7684\u987a\u5e8f\u56fa\u5b9a\u6807\u9898\u548c\u63cf\u8ff0\u3002<\/span><\/li>\n<li><span>\u70b9\u51fb\u7387\u6700\u9ad8\u7684\u5e94\u8be5\u4f5c\u4e3a\u8be5\u9875\u9762\u7684\u5143\u6807\u9898\u6216\u63cf\u8ff0\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u901a\u8fc7\u8fd9\u6837\u505a\uff0c\u4f60\u5e94\u8be5\u4f1a\u4f53\u9a8c\u5230\u70b9\u51fb\u7387\u7684\u4e0a\u5347\uff0c\u5982\u679c\u4f60\u5bf9\u4f60\u7684\u9876\u7ea7\u9875\u9762\u8fd9\u6837\u505a\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5bf9\u4e1a\u52a1\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002<\/span><\/p>\n<h2 id=\"h-3-landing-page-ux\" class=\"wp-block-heading\"><span>3. \u767b\u9646\u9875\u9762\u7528\u6237\u4f53\u9a8c<\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/ppc-landing-pages-post-click-experience-440297\"><span>\u767b\u9646\u9875\u9762\u7528\u6237\u4f53\u9a8c<\/span><\/a><span>\u5bf9\u4e8e\u63a8\u52a8\u8f6c\u5316\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span>PPC \u56e2\u961f\u901a\u5e38\u66f4\u52a0\u5173\u6ce8\u8fd9\u4e00\u70b9\uff0c\u56e0\u4e3a\u4ed6\u4eec\u652f\u4ed8\u6d41\u91cf\u8d39\u7528\u5e76\u65e8\u5728\u5c06\u8bbf\u95ee\u8005\u5f15\u5bfc\u81f3\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u9875\u9762\u3002\u00a0<\/span><\/p>\n<p><span>\u53e6\u4e00\u65b9\u9762\uff0c\u8bb8\u591a SEO \u4ece\u4e1a\u8005\u4f18\u5148\u8003\u8651\u6d41\u91cf\u800c\u4e0d\u662f\u8f6c\u5316\u7387\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u534f\u4f5c\uff0cPPC \u56e2\u961f\u53ef\u4ee5\u5206\u4eab\u6709\u5173\u8868\u73b0\u6700\u4f73\u7684\u7740\u9646\u9875\u7684\u5b9d\u8d35\u89c1\u89e3\uff0c\u4ee5\u6539\u8fdb SEO \u7b56\u7565\u3002<\/span><\/p>\n<h3 id=\"h-how-to-use-ppc-ux-experience-to-help-seo\" class=\"wp-block-heading\"><span>\u5982\u4f55\u5229\u7528PPC UX\u7ecf\u9a8c\u6765\u5e2e\u52a9SEO<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u4e0e PPC \u56e2\u961f\u5750\u4e0b\u6765\uff0c\u5ba1\u67e5\u8f6c\u6362\u7387\u6700\u9ad8\u7684\u7740\u9646\u9875\u3002<\/span><\/li>\n<li><span>\u786e\u5b9a\u8f6c\u6362\u7387\u6700\u9ad8\u7684\u7740\u9646\u9875\u4e2d\u4f3c\u4e4e\u5e38\u89c1\u7684\u9876\u7ea7\u5c5e\u6027\u3002<\/span><\/li>\n<li><span>\u5728\u6309\u6d41\u91cf\u6392\u540d\u7684\u9876\u7ea7\u6709\u673a\u7740\u9646\u9875\u4e2d\uff0c\u4e86\u89e3\u5982\u4f55\u901a\u8fc7\u7ed3\u5408 PPC \u56e2\u961f\u7684\u6700\u4f73\u5b9e\u8df5\u6765\u63d0\u5347\u7528\u6237\u4f53\u9a8c (UX)\u3002<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/ppc-landing-pages-seo-388033\"><strong><em><span>\u5982\u4f55\u5904\u7406 SEO \u7684 PPC \u767b\u9646\u9875\u9762<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-4-diversify-outside-of-google\" class=\"wp-block-heading\"><span>4. \u5728\u8c37\u6b4c\u4e4b\u5916\u5b9e\u73b0\u591a\u5143\u5316<\/span><\/h2>\n<p><span>Google \u89c4\u6a21\u5e9e\u5927\uff0c\u5360\u636e\u4e86\u5927\u90e8\u5206\u6d41\u91cf\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u57ce\u91cc\u552f\u4e00\u7684\u641c\u7d22\u5f15\u64ce\u3002\u5982\u679c PPC \u548c SEO \u56e2\u961f\u4e5f\u5173\u6ce8\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\uff0c\u4ed6\u4eec\u6bcf\u5e74\u53ef\u4ee5\u83b7\u5f97 10-20% \u7684\u5ba2\u6237\u3002<\/span><\/p>\n<h3 id=\"h-how-ppc-and-seo-teams-can-diversify-their-efforts\" class=\"wp-block-heading\"><span>PPC \u548c SEO \u56e2\u961f\u5982\u4f55\u5b9e\u73b0\u591a\u5143\u5316\u52aa\u529b<\/span><\/h3>\n<p><strong><span>PPC<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5c06\u60a8\u6700\u70ed\u95e8\u7684 Google Ads \u5e7f\u544a\u7cfb\u5217\u8fc1\u79fb\u5230 Microsoft Bing\u3002\u8fd9\u6837\uff0c\u60a8\u4e0d\u4ec5\u53ef\u4ee5\u5728 Bing \u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u8fd8\u53ef\u4ee5\u5728\u5176\u641c\u7d22\u5f15\u64ce\u7f51\u7edc\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u5305\u62ec AOL\u3001Yahoo\u3001DuckDuckGo \u7b49\u3002<\/span><\/li>\n<li><span>Microsoft Ads \u901a\u5e38\u63d0\u4f9b\u66f4\u4fbf\u5b9c\u7684\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff08\u56e0\u4e3a\u5b83\u4e0d\u50cf Google \u90a3\u6837\u6709\u7ade\u4e89\u529b\uff09\uff0c\u5e76\u4e14\u9274\u4e8e\u5f3a\u5927\u7684 LinkedIn \u6570\u636e\u96c6\u6210\uff0c\u5b83\u53ef\u4ee5\u6210\u4e3a B2B \u5e7f\u544a\u5546\u7684\u7edd\u4f73\u5e73\u53f0\u3002<\/span><\/li>\n<li><span>\u8be5\u5e73\u53f0\u53ef\u8ba9\u60a8\u8f7b\u677e\u8fc1\u79fb\u70ed\u95e8\u5e7f\u544a\u7cfb\u5217\u3002\u53ea\u9700\u786e\u4fdd\uff1a\u00a0<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u5728 Microsoft \u4e0a\u5efa\u7acb\u8f6c\u5316\u8ddf\u8e2a\u3002<\/span><\/li>\n<li><span>\u5c06\u9884\u7b97\u8bbe\u7f6e\u4e3a Google \u603b\u9884\u7b97\u7684 10-20%\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><span>\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span><\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u786e\u4fdd\u60a8\u4f7f\u7528 Bing \u7f51\u7ad9\u7ba1\u7406\u5458\u5de5\u5177\uff0c\u5e76\u4e14\u6240\u6709\u9876\u7ea7\u9875\u9762\u5747\u5df2\u7f16\u5165\u7d22\u5f15\u5e76\u53ef\u901a\u8fc7 Bing \u8bbf\u95ee\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/multi-platform-search-advertising-reach-new-audiences-437967\"><strong><em><span>\u5982\u4f55\u5229\u7528\u591a\u5e73\u53f0\u641c\u7d22\u5e7f\u544a\u5438\u5f15\u65b0\u53d7\u4f17<\/span><\/em><\/strong><\/a><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-5-remarketing\" class=\"wp-block-heading\"><span>5. \u518d\u8425\u9500<\/span><\/h2>\n<p><span>\u5927\u7ea6 96% \u7684\u7f51\u7ad9\u8bbf\u95ee\u8005\u4e0d\u4f1a\u5728\u7b2c\u4e00\u6b21\u4f1a\u8bdd\u671f\u95f4\u8fdb\u884c\u8f6c\u5316\uff0c\u5373\u4f7f\u5728\u8f6c\u5316\u7387\u8f83\u9ad8\u7684\u7f51\u7ad9\u4e0a\u4e5f\u662f\u5982\u6b64\u3002\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4ed6\u4eec\u6c38\u8fdc\u4e0d\u4f1a\u8f6c\u5316\uff0c\u53ea\u662f\u4ed6\u4eec\u8fd8\u6ca1\u6709\u505a\u597d\u51c6\u5907\u3002\u5f3a\u5927\u7684\u518d\u8425\u9500\u7b56\u7565\u53ef\u4ee5\u5e2e\u52a9\u8fd9\u4e9b\u8bbf\u95ee\u8005\u5728\u4ee5\u540e\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002<\/span><\/p>\n<p><span>PPC \u56e2\u961f\u5728\u518d\u8425\u9500\u65b9\u9762\u62e5\u6709\u4e30\u5bcc\u7684\u7ecf\u9a8c\uff0c\u518d\u8425\u9500\u662f\u8fc7\u53bb 15 \u5e74\u63a8\u51fa\u7684\u6700\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u4e4b\u4e00\u3002\u81ea\u7136\u6d41\u91cf\u56e2\u961f\u5e94\u4e0e PPC \u5bc6\u5207\u5408\u4f5c\uff0c\u901a\u8fc7\u518d\u8425\u9500\u5de5\u4f5c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u81ea\u7136\u6d41\u91cf\u7684\u8f6c\u5316\u7387\u3002<\/span><\/p>\n<h3 id=\"h-how-to-work-with-the-ppc-team-to-create-a-remarketing-strategy-from-your-organic-traffic\" class=\"wp-block-heading\"><span>\u5982\u4f55\u4e0e PPC \u56e2\u961f\u5408\u4f5c\uff0c\u5229\u7528\u81ea\u7136\u6d41\u91cf\u5236\u5b9a\u518d\u8425\u9500\u7b56\u7565<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>SEO \u56e2\u961f\u5e94\u8be5\u901a\u8fc7\u81ea\u7136\u6d41\u91cf\u63d0\u53d6\u9876\u7ea7\u9875\u9762\u5e76\u4e0e PPC \u56e2\u961f\u5206\u4eab\u3002<\/span><\/li>\n<li><span>\u4f9d\u9760 PPC \u56e2\u961f\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5236\u5b9a\u518d\u8425\u9500\u7b56\u7565\uff0c\u8ba9\u81ea\u7136\u8bbf\u5ba2\u66f4\u63a5\u8fd1\u8f6c\u5316\u3002\u518d\u8425\u9500 CTA \u5fc5\u987b\u4e0e\u8bbf\u5ba2\u7684\u610f\u56fe\u4fdd\u6301\u4e00\u81f4\u3002\u4f8b\u5982\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u5982\u679c\u60a8\u4ece\u4ea7\u54c1\u9875\u9762\u8fdb\u884c\u518d\u8425\u9500\uff0c\u60a8\u53ef\u4ee5\u7b80\u5355\u5730\u63d0\u4f9b\u4f18\u60e0\u5238\u4ee3\u7801\u6765\u63a8\u52a8\u8f6c\u5316\u3002\u8fd9\u4e9b\u7528\u6237\u7684\u8d2d\u4e70\u610f\u5411\u5f88\u9ad8\uff0c\u5e76\u4e14\u6b63\u5728\u7814\u7a76\u8981\u8d2d\u4e70\u7684\u4ea7\u54c1\uff0c\u56e0\u6b64\u8bf7\u63d0\u4f9b\u4e00\u4e9b\u5185\u5bb9\u6765\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u51b3\u5b9a\u3002<\/span><\/li>\n<li><span>\u5982\u679c\u60a8\u4ece\u4f4e\u610f\u5411\u9875\u9762\uff08\u5373\u6559\u80b2\u9875\u9762\uff09\u8fdb\u884c\u518d\u8425\u9500\uff0c\u8bf7\u4e0d\u8981\u4fc3\u4f7f\u4ed6\u4eec\u7acb\u5373\u8d2d\u4e70\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8fd8\u6ca1\u6709\u5230\u90a3\u4e2a\u9636\u6bb5\u3002\u76f8\u53cd\uff0c\u5e94\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8ba9\u4ed6\u4eec\u66f4\u63a5\u8fd1\u8d2d\u4e70\uff1a<\/span>\n<ul class=\"wp-block-list\">\n<li><span>\u8bf7\u524d\u5f80\u65b0\u95fb\u901a\u8baf\u6ce8\u518c\u4ee5\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/li>\n<li><span>\u5c06\u4ed6\u4eec\u53d1\u9001\u5230\u53e6\u4e00\u4e2a\u6f0f\u6597\u7565\u4f4e\u4e14\u66f4\u63a5\u8fd1\u8d2d\u4e70\u610f\u5411\u7684\u6559\u80b2\u9875\u9762\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><span>\u5982\u679c\u60a8\u6709 YouTube \u9891\u9053\uff0c\u60a8\u53ef\u4ee5\u5c06 Google \u5e7f\u544a\u94fe\u63a5\u5230 YouTube\uff0c\u5e76\u5411\u60a8\u7684\u89c6\u9891\u89c2\u770b\u8005\u548c\u8ba2\u9605\u8005\u8fdb\u884c\u518d\u8425\u9500\u3002\u8fd9\u662f\u53e6\u4e00\u79cd\u8ba9 YouTube \u89c2\u770b\u8005\u8f6c\u5316\u7684\u6709\u6548\u7b56\u7565\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/google-ads-channels-retarget-nurture-convert-435236\"><strong><em><span>\u5982\u4f55\u5c06 Google \u5e7f\u544a\u4e0e\u5176\u4ed6\u6e20\u9053\u7ed3\u5408\u8d77\u6765\uff0c\u5b9e\u73b0\u91cd\u65b0\u5b9a\u4f4d\u3001\u57f9\u80b2\u548c\u8f6c\u5316<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-6-product-feed-optimization\" class=\"wp-block-heading\"><span>6. \u4ea7\u54c1 feed \u4f18\u5316<\/span><\/h2>\n<p><span>\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u4f18\u5316\u4ea7\u54c1\u4fe1\u606f\u6d41\u5bf9\u4e8e\u6709\u6548\u7684 PPC \u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002\u5b83\u4e5f\u80fd\u4f7f SEO \u53d7\u76ca\u3002\u00a0<\/span><\/p>\n<p><span>Google Shopping \u73b0\u5728\u63d0\u4f9b<\/span><a href=\"https:\/\/searchengineland.com\/google-shopping-optimize-free-product-listings-430104\"><span>\u514d\u8d39\u7684\u6709\u673a\u4ea7\u54c1\u5217\u8868<\/span><\/a><span>\uff0c\u56e0\u6b64\u4f18\u5316\u7684 feed \u53ef\u4ee5\u5e26\u6765\u514d\u8d39\u6d41\u91cf\u5e76\u4fc3\u8fdb\u60a8\u7684\u8d2d\u7269\u548c\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<h3 id=\"h-key-product-feed-optimization-areas-to-focus-on\" class=\"wp-block-heading\"><span>\u9700\u8981\u91cd\u70b9\u5173\u6ce8\u7684\u5173\u952e\u4ea7\u54c1\u4f9b\u7a3f\u4f18\u5316\u9886\u57df<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong><span>\u4ef7\u683c\uff1a<\/span><\/strong><span>\u60a8\u7684\u4ef7\u683c\u662f\u5426\u5177\u6709\u5e02\u573a\u7ade\u4e89\u529b\uff0c\u80fd\u591f\u83b7\u5f97\u70b9\u51fb\u548c\u9500\u552e\uff1f<\/span><\/li>\n<li><strong><span>\u7c7b\u522b\u548c\u5b50\u7c7b\u522b\uff1a<\/span><\/strong><span>\u786e\u4fdd\u6bcf\u4ef6\u4ea7\u54c1\u90fd\u5c5e\u4e8e\u6700\u76f8\u5173\u7684\u7c7b\u522b\u548c\u5b50\u7c7b\u522b\u3002\u8bf7\u8bb0\u4f4f\uff0cGoogle \u8bbe\u7f6e\u7684\u5206\u7c7b\u5e76\u4e0d\u603b\u662f\u6b63\u786e\u7684\u3002\u6709\u65f6\uff0c\u4e00\u6b3e\u4ea7\u54c1\u53ef\u80fd\u4f1a\u843d\u5165\u4e24\u4e2a\u7c7b\u522b\uff0c\u9700\u8981\u76f8\u4e92\u6d4b\u8bd5\u3002<\/span><\/li>\n<li><strong><span>\u76ee\u6807\u5173\u952e\u8bcd\uff1a<\/span><\/strong><span>\u786e\u4fdd\u60a8\u7684\u76ee\u6807\u5173\u952e\u8bcd\u51fa\u73b0\u5728\u6bcf\u4e2a\u4ea7\u54c1\u4e2d\u3002<\/span><\/li>\n<li><strong><span>\u56fe\u7247\uff1a<\/span><\/strong><span>\u6d4b\u8bd5\u4e0d\u540c\u7684\u56fe\u7247\uff0c\u770b\u770b\u54ea\u79cd\u56fe\u7247\u6700\u80fd\u5438\u5f15\u70b9\u51fb\u3002\u4f8b\u5982\uff1a\u4ea7\u54c1\u56fe\u7247\u4e0e\u751f\u6d3b\u65b9\u5f0f\u56fe\u7247\u3002\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u6210\u4e3a\u521b\u5efa\u4e0d\u540c\u56fe\u7247\u53d8\u4f53\u7684\u6709\u7528\u5de5\u5177\u3002<\/span><\/li>\n<li><strong><span>\u4ea7\u54c1\u8be6\u60c5\uff1a<\/span><\/strong><span>\u786e\u4fdd\u4ea7\u54c1\u8be6\u60c5\u5f15\u4eba\u6ce8\u76ee\uff0c\u5e76\u5305\u542b\u5173\u952e\u76ee\u6807\u5173\u952e\u8bcd\u3002\u4f8b\u5982\uff0c\u5c06\u76ee\u6807\u5173\u952e\u8bcd\u653e\u5728\u6700\u524d\u9762\uff0c\u8fd9\u6837\u53ef\u4ee5\u5e2e\u52a9 Google \u4f18\u5148\u8003\u8651\u8fd9\u4e9b\u5173\u952e\u8bcd\uff0c\u4ee5\u4fbf\u8fdb\u884c\u6392\u540d\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/shopping-graph-optimization-ecommerce-seo-440611\"><strong><em><span>\u8d2d\u7269\u56fe\u8c31\u4f18\u5316\uff1a\u7535\u5b50\u5546\u52a1 SEO \u7684\u672a\u6765<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-7-dominating-seo-and-ppc-for-your-top-performing-keywords\" class=\"wp-block-heading\"><span>7. \u638c\u63e1 SEO \u548c PPC \u4ee5\u83b7\u5f97\u6700\u4f73\u5173\u952e\u8bcd<\/span><\/h2>\n<p><span>\u5bf9\u4e8e\u4f5c\u4e3a\u6838\u5fc3\u4e1a\u52a1\u9a71\u52a8\u56e0\u7d20\u7684\u5173\u952e\u8bcd\uff0c\u5236\u5b9a\u4e00\u4e2a\u8ba1\u5212\u4ee5\u5728\u6574\u4e2a\u641c\u7d22\u8425\u9500\u8ba1\u5212\u4e2d\u62e5\u6709\u8fd9\u4e9b\u5173\u952e\u8bcd\u3002\u00a0<\/span><\/p>\n<p><span>\u901a\u8fc7\u52aa\u529b\u4f18\u5316PPC\u548cSEO\u6765\u83b7\u5f97\u8fd9\u4e9b\u5173\u952e\u8bcd\u7684\u9876\u7ea7\u6392\u540d\uff0c\u60a8\u5c06\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u589e\u52a0\u83b7\u5f97\u70b9\u51fb\u7684\u53ef\u80fd\u6027\u3002\u5927\u591a\u6570\u641c\u7d22\u8005\u4e0d\u4f1a\u70b9\u51fb\u5e7f\u544a\uff0c\u56e0\u6b64\u4ece\u4ed8\u8d39\u548c\u81ea\u7136\u641c\u7d22\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5c55\u793a\u5e7f\u544a\u90fd\u662f\u4e0d\u9519\u7684\u9009\u62e9\u3002\u00a0<\/span><\/li>\n<li><span>\u62e5\u6709\u5e7f\u544a\u548c\u9876\u7ea7\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u53ef\u5e26\u6765\u53cc\u91cd\u66dd\u5149\u3002\u8fd9\u53ef\u8ba9\u60a8\u7684\u4f01\u4e1a\u4e24\u6b21\u51fa\u73b0\u5728\u641c\u7d22\u8005\u9762\u524d\uff0c\u4ece\u800c\u5e2e\u52a9\u6253\u9020\u7a33\u56fa\u7684\u54c1\u724c\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"h-how-to-corner-the-market-on-top-converting-keywords\" class=\"wp-block-heading\"><span>\u5982\u4f55\u5784\u65ad\u9876\u7ea7\u8f6c\u5316\u5173\u952e\u8bcd\u5e02\u573a<\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><span>\u5217\u51fa\u4e3a\u4f01\u4e1a\u5e26\u6765\u5927\u90e8\u5206\u6536\u5165\u7684\u70ed\u95e8\u5173\u952e\u8bcd\u3002\u60a8\u53ef\u80fd\u4f1a\u60ca\u8bb6\u5730\u53d1\u73b0 80\/20 \u89c4\u5219\u53ef\u80fd\u4f1a\u53d1\u6325\u4f5c\u7528\u300280% \u7684\u641c\u7d22\u6536\u5165\u53ef\u80fd\u4ec5\u6765\u81ea 20% \u7684\u5173\u952e\u8bcd\uff08\u6216\u66f4\u5c11\uff09\u3002\u00a0<\/span><\/li>\n<li><span>\u4ece PPC \u548c SEO \u4e24\u4e2a\u89d2\u5ea6\u89c4\u5212\u5f53\u524d\u5b9a\u4f4d\u3002<\/span><\/li>\n<li><span>\u5236\u5b9a\u8ba1\u5212\u6765\u63d0\u9ad8 PPC \u548c SEO \u7684\u77e5\u540d\u5ea6\u3002<\/span>\n<ul class=\"wp-block-list\">\n<li><span>PPC \u66f4\u5bb9\u6613\uff0c\u56e0\u4e3a\u5b83\u66f4\u5173\u6ce8\u5e7f\u544a\u6587\u6848\u3001\u51fa\u4ef7\u548c\u9884\u7b97\u3002<\/span><\/li>\n<li><span>SEO \u9700\u8981\u66f4\u957f\u7684\u65f6\u95f4\uff0c\u56e0\u4e3a\u5b83\u5305\u62ec\u5185\u5bb9\u548c\u94fe\u63a5\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><\/em><\/strong><a href=\"https:\/\/searchengineland.com\/seo-vs-ppc-pros-cons-integrated-approach-274643\"><strong><em><span>SEO \u4e0e PPC\uff1a\u5dee\u5f02\u3001\u4f18\u70b9\u3001\u7f3a\u70b9\u548c\u7efc\u5408\u65b9\u6cd5<\/span><\/em><\/strong><\/a><\/p>\n<h2 id=\"h-bridge-the-seo-ppc-gap-to-boost-your-organic-and-paid-search-efforts\" class=\"wp-block-heading\"><span>\u5f25\u5408 SEO-PPC \u5dee\u8ddd\uff0c\u63d0\u9ad8\u60a8\u7684\u6709\u673a\u641c\u7d22\u548c\u4ed8\u8d39\u641c\u7d22\u6548\u679c<\/span><\/h2>\n<p><span>\u73b0\u5728\u662f\u65f6\u5019\u8ba9\u60a8\u7684 SEO \u548c PPC \u56e2\u961f\u534f\u8c03\u4e00\u81f4\u4e86\u3002\u5b9e\u65bd\u8fd9\u4e9b\u7b56\u7565\u5c06\u4e3a\u60a8\u7684\u4e1a\u52a1\u5728\u8fd9\u4e24\u4e2a\u6e20\u9053\u4e0a\u5e26\u6765\u66f4\u591a\u6d41\u91cf\u548c\u8f6c\u5316\u3002\u00a0<\/span><\/p>\n<\/div>\n<hr \/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6211\u7684\u6574\u4e2a\u804c\u4e1a\u751f\u6daf\u4e2d\uff0c\u6211\u6ce8\u610f\u5230SEO\u548cPPC\u56e2\u961f\u5f88\u5c11\u540c\u6b65\u548c\u5171\u4eab\u6570\u636e\u548c\u7b56\u7565\u6765\u76f8\u4e92\u652f\u6301\u3002\u8fd9\u662f\u4e00\u4e2a\u91cd\u5927\u7684\u9519\u5931\u673a\u4f1a\uff0c\u9650 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1678","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1678"}],"version-history":[{"count":2,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1678\/revisions"}],"predecessor-version":[{"id":2608,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1678\/revisions\/2608"}],"wp:attachment":[{"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1678"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gmail10000.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}